Channel Sales Manager Job Description

Channel Sales Manager Job Description

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Channel sales manager provides industry insight to channel partners, based on knowledge of customer use cases to influence channel roadmaps and market strategy.

Channel Sales Manager Duties & Responsibilities

To write an effective channel sales manager job description, begin by listing detailed duties, responsibilities and expectations. We have included channel sales manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Ensuring a clear GTM strategy is set with the partner early in engagement lifecycle
Driving demand with partners for NaviSite services
Collaborating with the Director of the VAR Program, General Managers of Sales for the Central and Mid-Atlantic regions and channel marketing to identify and recruit prospective VAR's
Work closely with inside business development rep on pursuit of pre-qualified VAR's
Direct the activities and manage the performance of Channel Sales Managers within a region, setting expectations and providing guidance and direction as needed
Develop proper channel coverage plan, and reseller and/or distributor recruitment and on-boarding
Performs continual client interactions with Military branch ticket offices nationwide to update sales staff on products, seasonal events, and new destination content
Manages all marketing campaigns for the Military channel
Create strategies and lead team efforts to maximize sell-through of company products within the open market channels (include but not limited to distributors, master dealers)
Relationship Management (Familiar with and manages different stakeholders within the channel community

Channel Sales Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Channel Sales Manager

List any licenses or certifications required by the position: CPR, P&L, AXELOS, NPSE, PMP, IBM, TOEIC, P1, F5, FOS

Education for Channel Sales Manager

Typically a job would require a certain level of education.

Employers hiring for the channel sales manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Business, Marketing, Engineering, Technical, Education, MBA, Management, Communication, Computer Science, Business/Administration

Skills for Channel Sales Manager

Desired skills for channel sales manager include:

Cloud/Managed Hosting technologies and market
Computer networking
LAN and WAN technologies
High-capacity and fiber connected networks
Enterprise Storage architectures
NFS
Experience in office furniture
Related industry
Storage industry specifically: Fibre Channel
Industry competitive position of the company

Desired experience for channel sales manager includes:

Experience as a Channel Sales Representative with a track record of exceeding assigned sales quotas in contiguous, multiple years
A Bachelor of Arts or Sciences Degree in a technical field is required
Of the Cloud/IaaS Market including VMware based services, application management, desktop as a service (VDI) and Managed Messaging/Microsoft Office 365 products
CDIA Certification required within 9 months of hire
A Bachelor of Arts or Sciences Degree in Electrical Engineering or Computer Science
Broad knowledge of principles and processes for providing customer service

Channel Sales Manager Examples

1

Channel Sales Manager Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of channel sales manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for channel sales manager
  • Ability to perform technical qualification
  • Manage forecasts, close deals, record sales activity, and track partners data using company-standard CRM tools, Salesforce.com
  • Model effective selling skills, motivating and supporting sales teams in selling
  • Demonstrate a high level of support in the pursuit and closing of deals
  • Sponsor and direct skill building activities to increase the productivity and accomplishments of the sales force
  • Focus on strategic direction
  • Understand the overall company/TSG strategic direction and portfolio, and can assist sales teams in customizing solutions based on client needs
  • Assist in key customer demonstrations, open house events, training and presentations to increase product awareness and increase sales
  • Participation and attendance in trade shows, road shows and user group events
  • Recommendations as needed on product configurations, part numbers, and options as required to suit customer needs and applications
Qualifications for channel sales manager
  • Ability to work collaboratively with functional peers across functions including Marketing, Sales Operations, System Engineering, and Product Development
  • Demonstrated experience developing new business relationships
  • 7+ years’ experience in a pre-sales role within the local territory
  • Ability to successfully complete sales presentations on one’s own
  • Willing to travel extensively, work odd hours, and be very available
  • Instinctive understanding of what it is to give service
2

Channel Sales Manager Job Description

Job Description Example
Our innovative and growing company is looking for a channel sales manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for channel sales manager
  • Launching the channel (the initial launch is already in progress)
  • Training and managing the team
  • Measuring and increasing performance of key acquisition KPIs through strategic analytics and initiatives to drive sales performance of the channel
  • Understand and integrate sales initiatives across direct/inside sales channels of distribution
  • In collaboration with Channel Marketing, driving demand with agent and reseller partners for NaviSite services
  • Be a creative thinker, problem solver, possess a winning attitude and be highly motivated by the sale
  • Existing VAR and Agent relationships a plus
  • Evaluate existing relationships with distributors in Russia and CIS countries, new distributor opportunities to determine the most effective relationships and future structure
  • Establish, fortify, and expand the relationships with distributors to ensure optimal results in revenue generation end customer satisfaction
  • Establish, build and manage multi-level relationships within customer and partner organisations
Qualifications for channel sales manager
  • Familiarity with security, networking, server and data center infrastructure
  • Fluency in both French and Arabic strongly preferred
  • Understanding of managed services and outsourcing models
  • Detailed understanding of network operations and associated processes
  • Ability to identify and single out processes to be performed in an outsourced/management environment
  • Detailed understanding of business operations within the service provider environment
3

Channel Sales Manager Job Description

Job Description Example
Our company is growing rapidly and is looking for a channel sales manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for channel sales manager
  • Develop new strategic relationships and facilitate formal agreements with other indirect channel sources to augment existing pipeline
  • Work cross functionally with a variety of business leaders throughout The Company
  • Lead the Direct Sales Team and have a coaching culture
  • Get paid for it
  • The Account Manager is accountable for the development and execution of sales plans and the achievement sales goals in the assigned region within the Geospatial Division
  • Strategic development and management of the regional distribution network, the market and the customer base
  • This level of manager successfully manages subordinate level managers
  • Make assessment of our current go to market strategy
  • Also work with other sales teams
  • Help guide Maverick into Oracle Cloud business opportunities and facilitate interaction between the appropriate Maverick Account Executive and the sales transactions resulting from the relationship
Qualifications for channel sales manager
  • Create a consistent value proposition for services towards customers
  • Strong analytical expertise with the ability to harness meaningful insights (the “so what”) from quantitative and qualitative data
  • A keen interest in the B2B payments landscape
  • Previous experience managing a vendor and third party sales team is big plus
  • Experience with UNIX or Linux related sales cycles is a plus
  • Bachelor's degree in applicable discipline or equivalent professional Sales experience
4

Channel Sales Manager Job Description

Job Description Example
Our growing company is hiring for a channel sales manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for channel sales manager
  • Strategize, motivate & collaborate with Channel team to optimize Radio Product & Accessory business results
  • You will drive revenue and exceed sales goals through new partner acquisition expanding our existing partner relationships and own the success
  • You will define, plan and execute a strategy that aligns with key revenue objectives for the Solution & Design Partner Program team
  • You will lead the day to day operations of the team to ensure effectiveness, efficiency, and scalability including building reporting and managing team metrics using SFDC
  • Lead, manage, motivate, and coach team members to maximize their individual potential, contributions, and professional growth
  • You will develop and maintain business relationships with new and key channel partners
  • You will create effective processes, leveraging tools and resources to scale your businesses
  • You will own process and strategy for the sales process, tools, business strategy
  • Develop a thorough understanding of both AdRoll
  • Fully participate in team objectives, programs & initiatives and promote team communication and consensus
Qualifications for channel sales manager
  • Strong customer management and teamwork skills
  • Experience in Customer Engagement technologies and services
  • Travel to Channel Partner sites, Customers and internal meetings or events (US and Canada) required
  • A minimum of 8+ years of experience managing channel partners in relation to technology sales
  • Familiarity with the network security marketplace strongly preferred
  • Exceptional partner sales, written, and oral communication skills
5

Channel Sales Manager Job Description

Job Description Example
Our innovative and growing company is hiring for a channel sales manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for channel sales manager
  • Develop necessary relationships within CDW sales and PPM Management to drive results to meet our growth targets
  • Conduct training, lunch and learns and other activities to develop both product knowledge and mindshare within the CDW sales force
  • Develop and implement a quarterly sales plan that spells out key actions and associated dates
  • Recruit, enable and drive new partners in France
  • Collaborate with NEUR channel and marketing leadership, and regional Field leadership and resources to develop content to better help enable the Channel
  • Recruit, enable and drive new partners in Indonesia
  • Recruit, enable and drive new partners in Sweden
  • Recruit, enable and drive new partners in Australia
  • Develop and implement joint business plans to increase revenue on our technologies and ensure partners' engagement
  • Understand the partner business and technology needs and communicate them to executives
Qualifications for channel sales manager
  • Travel to Channel Partner sites, Customers and internal meetings or events (national and/or international) required
  • At least 10 years of sales and channel mgmt
  • Detailed understanding of telecommunications, Nokia and 3rd party solutions
  • Detailed understanding of business operations within the Enterprise and Public Sector segments
  • Must have significant experience in sales and business development roles to include an understanding of legal, support, marketing, sales and sales ops
  • Understanding of focused verticals such as financial services, oil and gas market or pharmaceuticals

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