AD Sales Job Description

AD Sales Job Description

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AD sales provides media solutions with a focus on broadcast television, OTT, video, display, PPC, social media, and targeted email marketing.

AD Sales Duties & Responsibilities

To write an effective AD sales job description, begin by listing detailed duties, responsibilities and expectations. We have included AD sales job description templates that you can modify and use.

Sample responsibilities for this position include:

Create and deliver local ad sales strategy
Manage pacing reports for the region
Approve local deals
Develop and cultivate leads and work deals through the pipeline, keeping Vice President apprised of progress throughout
Consistently meet or exceed sales goals, demonstrating focused sales efforts, understanding of the Smithsonian business model, and an understanding of the general advertising environment
Construct deals within selling guidelines (product offerings, pricing)
Serve as a liaison between Company and targeted client prospects, be a spokesperson in the buying community for the Network
Communicate ongoing contact/sales activities and meetings
Evaluate prospect client list, research leads and prepare recommendations for developing and maintaining sponsorship relationships with large scale corporate clients
Daily Sales Activity - agency RFP’s, management of individual Budget & client communication

AD Sales Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for AD Sales

List any licenses or certifications required by the position: NP, PA, IAB, ACCA, CIMA, CPA, PMI

Education for AD Sales

Typically a job would require a certain level of education.

Employers hiring for the AD sales job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Advertising, Education, Marketing, Business, Finance, Accounting, Communications, MBA, Business/Administration, Graduate

Skills for AD Sales

Desired skills for AD sales include:

MRI
Kantar
Media terms media formulas & calculations
Cable television
Advanced advertising products
BIA/Kelsey
ComScore are helpful
EMarketer
Research databases
Scarborough

Desired experience for AD sales includes:

Ability to manage, lead and grow sales team members a must
Must be willing to travel as necessary with short notice
Assist ad sales planners with pulling examples of advertiser execution on-air season wrap-ups
Minimum three years in advertising sales, preferably in broadcast
Bachelor’s degree in areas related to marketing, advertising
Supporting the ad sales team in their daily work, providing them necessary tools to use in the market

AD Sales Examples

1

AD Sales Job Description

Job Description Example
Our innovative and growing company is looking for an AD sales. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for AD sales
  • Serve as sales advocate for all assets within the NBCU Portfolio
  • Communicates and remains proactive in the day-to-day sales process
  • Ensures that the Account Executives, Sales Assistants and Planners remain focused on stewardship
  • Provides general leadership and management
  • Functioning as a partner with internal departments like AdSales (Inventory Management, Brand Partnerships, Online), Research
  • Research industry news, as it relates to Top 20 and/or business development opportunities, and report out to team
  • Support with execution of sold campaigns, including but not limited to updating documents and following up on deliverables
  • Effectively partner with Sales team and key internal stakeholders (Account Services, Marketing/Social, Development, Programming, Research, Creative and Brand Development) to ensure all RFP responses are effectively communicating the company’s value to the advertiser and that all opportunities are properly vetted and representative of the most recent capabilities and company-wide strategy
  • Display exemplary storytelling skills using keen research and creative problem solving abilities to satisfy advertiser objectives by strategically positioning Crackle and PlayStation as the optimal solution to their marketing needs
  • Proactively identify key opportunities that can be standardized and packaged as Off the Shelf Solutions
Qualifications for AD sales
  • Experience working in international markets or with international media properties preferable, though not a must
  • Bilingual in English & Spanish language required
  • Must be willing to work in New York and travel to other locations as needed
  • Advanced quantitative/ Excel skills - building financial models, market data summaries and trends, understanding of financial statement analysis
  • Advanced user of Microsoft Excel with track record of complex model building pivot tables, V look-ups, SUM ifs, automation of link updates
  • Minimum of 3-5 years as Television sales professional with a majority of that that experience based in Brazilian market
2

AD Sales Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of AD sales. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for AD sales
  • Manage client relationships to make sure needs are being met, and understand their business objectives in order to grow the business through more strategic partnerships
  • Maintain accurate accounts of all sales activities, including prospecting calls, meetings, and contracts
  • Work cross functionally with product, finance and sales to build and maintain forecasting for all ad products
  • Responsible for hitting key metrics of the advertising business and relentlessly monitoring and communicating these metrics to senior leaders
  • Work with our advertising operations group to implement solutions, evaluate ad partners and optimize ad inventory
  • Work with internal and external partners to ensure we have easy access to the right tools, data and reports to manage and grow our ad business
  • Be personable, approachable and able to connect with the team and throughout the business
  • Assist Account Managers in maintaining client relationships, including providing client updates, customer support, and responding to/follow-up on sales inquiries
  • Assist Account Managers in maintaining client relationships, including providing client updates, customer support, and responding to/following-up on sales inquiries
  • Meet budgets for the ad sales business in Germany, Austria, Switzerland for all linear channels and digital platforms
Qualifications for AD sales
  • Excellent communication in English and Portuguese required
  • Excellent verbal and written communication, presentation, management and organizational skills
  • Conceptual selling skills, innovation and creativity, ambitious, self-starter
  • Proficient in Excel and PowerPoint, SAP
  • Legal right to work in Brazil
  • Excellent computer skills including Window, Word, Excel and PowerPoint are a must
3

AD Sales Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of AD sales. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for AD sales
  • Administrative account maintenance Book TV and online advertising deals into the traffic systems, prepare confirmation and post campaign reports, send out billing emails, manage status sheets and campaign history sheets, chase copy and liaise with clients and/or agencies to ensure timely copy receipt, check invoices and contracts
  • Agency Servicing Supplying media kits and other general information (rate cards, distribution figures, ), response research requests, managing supply/distribution of all marketing goods, assisting in compilation of presentations
  • You will be supplying media kits and other general information, respond to research requests and managing supply/distribution of all marketing goods assisting in compilation of presentations
  • Display strong storytelling skills using keen research and creative problem solving abilities to satisfy advertiser objectives by strategically positioning Crackle and PlayStation as the optimal solution to their marketing needs
  • Pull commercial logs and distributes them to Producers as applicable
  • Sell both print and nationalgeographic.com (display, pre-roll, sponsorships, ) represent all National Geographic global media assets including, mobile and digital/iPad
  • Pull commercial logs and distribute them to Producers as applicable
  • Develops and administers local/regional andnational advertising sales plan and
  • Answer and screen telephone calls for SVP Ad Sales Marketing.Tactfully handle inquiries and/or refers to the appropriate party
  • Respond to RFPs from ad sales clients
Qualifications for AD sales
  • Able to work contacts and react quickly and aggressively to breaking news developing stories
  • 7+ years of media sales experience, preference for candidates with experience in TV in or supporting Philippines market
  • Demonstrated ability to consistently grow a business and generate revenues
  • Ambitious self starter
  • English (fluent) / Spanish (basic)
  • Problem solver with creative approaches
4

AD Sales Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of AD sales. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for AD sales
  • Create the Upfront sponsorship book
  • Serve as the team liaison with the programming and promos departments
  • Event execution support
  • Process all team invoices
  • Manage custom executions for select ad sales clients
  • Oversee interns on competitive reviews and client deep dive analysis
  • Partner with managers on premium development
  • Maintain the internal sales website with the latest marketing materials
  • Present marketing opportunities to the sales force during weekly meetings
  • Work with Client Solutions team
Qualifications for AD sales
  • Excellent verbal and written communication, presentation, management, and organizational skills, conceptual selling skills, innovation and creativity, ambitious, self-starter
  • Significant years' TV and/or Media Agency experience, preferably including Crossmedia (OnAir & Online), Special Ads and Sponsorships
  • Strong experience and knowledge of the German media market and especially the commercial television and digital industry
  • Ability to work under pressure and to meet demanding deadlines and financial target
  • Driven, self-motivated and high-energy individual
  • Ability to think strategical within the area of responsibilities and beyond
5

AD Sales Job Description

Job Description Example
Our growing company is looking to fill the role of AD sales. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for AD sales
  • Liaising with the Programming department to ensure the correct scheduled slots are created to allow for the creation of maximum commercial minutage for sales optimization
  • Ad Sales Marketing to support USA TODAY NETWORK advertising initiatives, branding, and events
  • Proactive development of editorial and product sponsorships
  • Implementation of custom advertising programs
  • Analyze Entertainment data trends and client performance
  • Self and directed learning about Project Management, Rev OPS, Advertising, and Turner
  • Meeting facilitation and notes
  • Bug/task data entry and tracking
  • Tackle other assigned duties to help the team
  • End of term presentation on learnings and recommendations
Qualifications for AD sales
  • Ability to network and develop long term relations with business partners
  • Strong English language skills and German culture/language understanding
  • Understanding of branding, communications and ad sales processes
  • The candidate must be very driven, self-motivated and prepared to commit considerable effort in seeking new business
  • Must be a strong communicator and be capable of garnering the trust and respect of International colleagues in Europe, Asia & Latin America
  • Minimum five years in advertising sales or related experience

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