Sports Marketing Manager Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the sports marketing manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

CHOOSE THE BEST TEMPLATE - Choose from 15 Leading Templates. No need to think about design details.

USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.

SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Create a Resume in Minutes

F Howell

Felipa

Howell

90054 Parker Forest

Detroit

+1 (555) 969 9825

90054 Parker Forest

Detroit

Phone

p +1 (555) 969 9825

Experience Experience

Houston, TX

Sports Marketing Manager

Houston, TX

Roberts, Effertz and Cartwright

Houston, TX

Sports Marketing Manager

Relationship management, responsible for Ftbl assets go to market process e.g. Forecasting, milestone meeting, asset calendar management
Provide content and research to Marketing to create internal and external marketing related materials to initiate activity
Building a high performance- external network of agencies and assigned sports marketing assets
Building a high performance – external network of agencies and assigned sports marketing assets
Managing partner development and progression
FC St. Pauli (responsible for Ftbl assets go to market process e.g. Forecasting, milestone meeting, asset calendar management)
Provide historical sports, national ratings and rate guidance to markets in timely manner

San Francisco, CA

Sports Marketing Manager Football

San Francisco, CA

Okuneva LLC

San Francisco, CA

Sports Marketing Manager Football

Establish a high performance culture and drive employee engagement, leading by example
Lead and steer onfield bootcount strategy in LAM football leagues and main events. Brief and manage external agency
Develop a plan to locally implement the Global Sports Marketing Strategy
Implement scouting strategy in LAM in coordination with local SpoMa managers, inline with BU strategy
Manage Market asset budget
Identify and develop high-potential talents, to fuel the team's succession plan
Drive specific projects within the long term business plan of the BU for LAM

present

Detroit, MI

Sports Marketing Manager Horizontal Concepts

Detroit, MI

Johnston and Sons

present

Detroit, MI

Sports Marketing Manager Horizontal Concepts

present

Build and manage relationships with internal experts to maintain a pool of resources to assist category managers with asset engagement
Develop strategies and calendars for cross-category usage with Sports Marketing category managers
Manage the respective project budgets dedicated to owned concept
Play lead role in establishing and communicating engagement metrics
Develop and implement strategies and tools for use by Sports Marketing category mangers to increase Sports Marketing assets’ brand engagement
Ensure clear flow of information between BU, Brand Marketing and Sports Marketing managers
Work closely with key Business Units (“mi”, Training) on concepts that utilize Sports Marketing assets outside their vertical category

Education Education

Bachelor’s Degree in Business

Brigham Young University

Bachelor’s Degree in Business

Skills Skills

Strong interpersonal skills and ability to communicate effectively with team members across all departments
Detail oriented & organized with the ability to collaborate cross-functionally
Ability to maintain a professional attitude in fast paced, changing environments
Ability to exercise independent judgment and decision making skills
Knowledge and experience of product development for sports assets
Proficiency in Microsoft Office applications (Excel, PowerPoint, Word and Outlook)
Knowledge of marketing principles, sports marketing and the use of sponsorships in the overall brand building process
Strong presentation skills. Both verbal and written
Excellent verbal and written communication skills
Ability to work across teams and manage priorities to accomplish multiple tasks with conflicting deadlines

Create a Resume in Minutes

8 Sports Marketing Manager resume templates

Read our complete resume writing guides

Sports Marketing Manager Football Resume Examples & Samples

Develop a plan to locally implement the Global Sports Marketing Strategy
Secure a Brand-relevant local asset portfolio
Lead regionally relevant asset relationships and support local SPOMA day-to-day relationships
Manage Market asset budget
Supervise all local sport event related topics in close collaboration with the Brand Communications team
Steer global relevant events in case of being host market (e.g. FIFA World Cup, U-17, U-20, FWC, etc). Coordinate activation initiatives with market sub-unit
Implement scouting strategy in LAM in coordination with local SpoMa managers, inline with BU strategy
Lead and steer onfield bootcount strategy in LAM football leagues and main events. Brief and manage external agency
Monitor and report on local opportunities and trends
Lead and steer asset availability for content generation actions on key launches (shootings, etc)
Support on driving LAM regional event projects as additional platforms to showcase Football launches (Copa America, Copa Libertadores, Copa Sudamericana, etc)
Provide a suitable performance framework for market sub-units SpoMa teams and coach for continuous improvement
Strong interpersonal skills (e.g. relationship management, facilitation, etc.)
Deep LAM Football knowledge
Srong influencing & negotiation skills
Basic MS Office skills
Strong Presentation & communication skills
Sporting goods industry experience required
Fluent in English and local language

Assistant Sports Marketing Manager Resume Examples & Samples

Manage and coordinate asset activations in close cooperation with the Senior Asset Manager Chelsea FC and all other stakeholders at adidas UK and the Club
Ensure implementation of Club product endorsement strategy following adidas guidelines and global market needs
Prepare the Club’s GOK order in close cooperation with the responsible persons within the Club, including but not limited to the kit managers and the coaching staff and adidas UK
Ensure tracking of all GOK orders to guarantee on time delivery
Develop close relationships with adidas UK teams (Sports Marketing, Operations, Brand Communication…) to guarantee support to the Home market and alignment on Chelsea FC activations
Monitor and report GOK Club Budget
Support Global and Local Player Management team with service for non-contracted and contracted adidas players within the Club
Ensure full servicing of all different Club teams, academy, U21s etc throughout regular season and during any tour outside the UK
Develop close and professional relationships with non-contracted & adidas players and Club Staff
Support Global and Local Player Management team in the signing and scouting of new players using the relationship with the Club and youth teams as base for any negotiation
Management of all contractually guaranteed tickets and sky boxes in close cooperation with adidas UK Sports Marketing team

Sports Marketing Manager Resume Examples & Samples

Contribute to the development of the go-to-market plan acc. to SM strategy
Maximize utilization of existing contracts/assets
Collect consolidated input re. identification of symbols with cross area relevance
Monitor implementation of global strategies on area level. Ensure alignment of execution for consistent brand appearance
Align symbol usage for KA exclusive products
Contribute via consolidated area input to the regional/global sports
100% english & spanish

Senior Sports Marketing Manager Resume Examples & Samples

Develop strategic local Sports Marketing Plan
Secure relevant local asset portfolio following brand strategy (incl. new categories e.g. Action Sports)
Leading of all asset related day-to-day business
Supervise all local sport event related topics s in close relationship with local PR/Event team
Support global relevant events in case of being host market (e.g. FIFA World Cup)
Provide input to Global on local opportunities & trends
Manager with strong interpersonal, influencing skills (e.g., relationship management, facilitation) and deep sports marketing knowledge
University degree in business with marketing focus and ideally some exposure to sports or a university degree in sports with marketing focus or other exposure to marketing
Functional: > 6 years (Sports)Marketing
> 4 years leadership experience

Sports Marketing Manager Horizontal Concepts Resume Examples & Samples

Set up clear, simple strategy and processes to leverage the Sports Marketing Brand Engagement program as platform supporting brand, product and potentially consumer initiatives (“Assets as platforms” initiative)
Develop and implement strategies and tools for use by Sports Marketing category mangers to increase Sports Marketing assets’ brand engagement
Play lead role in establishing and communicating engagement metrics
Serve as clearing house for presentations/site visits/expert briefings on request of category managers, including serving as interface between Sports Marketing and internal groups on engagement topics to continuously optimize process
Gauge and benchmark adidas Sports Marketing asset brand engagement and share best practices across the company to all relevant stakeholders
Build and manage relationships with internal experts to maintain a pool of resources to assist category managers with asset engagement
Serve as resource for Sports Marketing globally on topic of increasing asset engagement
Work closely with key Business Units (“mi”, Training) on concepts that utilize Sports Marketing assets outside their vertical category
Develop strategies and calendars for cross-category usage with Sports Marketing category managers
In conjunction with BU and Brand Marketing, coordinate asset briefings and appearance requests
Ensure clear flow of information between BU, Brand Marketing and Sports Marketing managers
Manage the respective project budgets dedicated to owned concept
Achieving the yearly objectives of the Global Sports Marketing, Horizontal Concepts Team (which are defined in the yearly target setting document)

Sports Marketing Manager Resume Examples & Samples

Building a high performance- external network of agencies and assigned sports marketing assets
Managing partner development and progression
Bachelor’s degree in Business, Sports Marketing or related field and 5-8 years related experience in European sports marketing and sponsorship with Germany emphasis
Knowledge of the sport of Football and sports industry structure and leadership of the organizations
Strong interpersonal skills and ability to communicate effectively with team members across all departments
Knowledge of marketing principles, sports marketing and the use of sponsorships in the overall brand building process
Knowledge of strategic marketing and the discipline of business planning
Knowledge and experience of product development for sports assets
Experience working with product marketing and brand marketing across sponsorship assets
Effective leadership / influencing skills
Strong presentation skills. Both verbal and written
English language fluency required A second language to English is preferred

Senior Sports Marketing Manager, Soccer Resume Examples & Samples

Oversee a team who is ultimately responsible for adidas direct relationship with ALL MLS teams, Global partners (Champions League, FIFA in the US, Federations)
Develop and Drive master Asset Strategy document, which will serve as the base for all plans across teams
Work as the key interface between each MLS team and adidas internal networks, including product marketing, brand marketing, PR and retail marketing
Minimum of 4-6 years related experience and/or training

Sports Marketing Manager Resume Examples & Samples

Collaborate with Marketing and Research to determine Sports marketing and selling philosophy and best practices within division
Continually promote sports and ensure sports is top of mind with sellers
Collaborate with finance, traffic and inventory depts. to determine sports opportunities
Collaborates with Director of Marketing and Sales team to create pricing structures and multi-level promotional opportunities, and to instruct in promotional concepts, processes, and procedures
Provide historical sports, national ratings and rate guidance to markets in timely manner
Monitor all relevant sports events on a constant basis
Publish and adhere to a sports prep and selling window calendar
Provide content and research to Marketing to create internal and external marketing related materials to initiate activity
Drive last minute sales opportunities
Host regular calls with sports leads in markets
Facilitate trainings related to special opportunities
Promote key sport playoffs
Raise awareness for lower profile sports
Set up and adhere to sports selling window calendars
Help set goals for key sports; provide summaries and updates based on corporate requests
Recommends processes, policies to positively impact the business
Support other marketing and research initiatives as needed
Passion for sports, gained through knowledge of all things related to sports
Passion for new technology
Excellent written and verbal communication and presentation skills
Strong strategic and analytical skills, to analyze data and maximize effective use of sports inventory
Leadership and collaboration skills
High proficiency in Microsoft Office (PPT, Excel)

Sports Marketing Manager Resume Examples & Samples

2 to 4 years of relevant sports marketing or grassroots marketing experience
Must have solid understanding of major pro and college sports, with understanding of latest news. Familiarity with sports covered by CBS Sports Network is a plus. Passion for marketing, sports, and television
Experience managing outside agencies and vendors
Must know and understand advanced features of Word, Outlook, and PowerPoint; must also be proficient in Excel
Solid knowledge and usage of social media platforms - Facebook, Twitter, Pinterest, Instagram, and Vine
Strong organizational and project management skills with the ability to multi-task
Confident and outgoing personality, well organized, and self-motivated
Ability to work effectively under pressure and adhere to tight deadlines

Sports Marketing Manager Resume Examples & Samples

Primary adidas day-to day contact for fulfilment & servicing with NBA partners: League and Teams
Collaborate with NBA Teams, League and Senior Dir. Basketball Sports Marketing to drive new areas of opportunity
Lead & manage affiliated NBA retail performance, budget and accountability
Leverage all NBA assets for greater Brand outcome & strategy adherence, manage associated partnership budgets
Work with product marketing, brand marketing, PR and retail marketing to fully manage assets
Lead regular communication with program partners to ensure all commitments are fulfilled and superior service has been provided
Manage administrative program operations: order and track promotional product, develop a filing/tracking system for program related correspondence
Direct communication flow between Portland Sport Performance & Sport Style divisions and Sport License Division at key milestones
Manage & lead regular communication with sales force and key accounts and develop strategic plans accordingly
Manage Sports Marketing programs related to NBA special events, including but not limited to: Global expansion / outside USA special events, All Star Week, Draft & Playoffs
Co-produce with the event(s) Project Manager on execution of grassroots and Basketball sport events, both owned and supported
Assist with the execution of athlete appearances, activations and retail promotions to drive maximum synergies
Provide NBA operational support to key markets as needed. Leverage local assets for Global Brand outcome
Heavy travel and overtime may be required during peak season(s)
Proficiency in Word, Excel and PowerPoint and any proprietary retailer tracking / OS
Extensive knowledge of Basketball sport/category
Ability to make sound business decisions & manage program budgets strategically
Posses strong organizational, problem solving, and resolution skills
Ability to effectively present company objectives to a diverse demographic
Three years relevant experience, basketball experience preferred

Sports Marketing Manager Resume Examples & Samples

Building a high performance – external network of agencies and assigned sports marketing assets
Bachelor’s degree in Business, Sports Marketing or related field and 5-8 years related experience in European sports marketing and sponsorship with UK emphasis
Team Player. Loves being part of a team, both leading and serving; demonstrated deep commitment to colleagues
Humble & Hungry. Confidence without arrogance; driven to continually “up their game” regardless of prior successes
Unparalleled Integrity. In good times and bad, lives the UA Way; takes ownership for mistakes; delivers tough messages directly; doesn’t “back-channel”
Action Oriented. “Can do” and “does do” attitude; authentically engaged with people and situations
Accountable. Commits to stretch goals and delivers; holds self to highest performance standards
“Gets” Under Armour. Passionately embraces the challenge and effort to keep UA unique; committed to go the extra mile to build/protect the brand

Sports Marketing Manager Resume Examples & Samples

Create a marketing strategy and plan specific to sports and the affinity for use of NextRadio relative to downloads and retaining listeners
Leverage existing radio industry relationships to engage in meaningful, fast to market opportunities
Identify and cultivate relationships with the best broadcasters, sports organizations teams, and ambassadors to become strategic partners to grow sports motivated NextRadio activations and listeners
Develop and choose the right marketing tactics to promote specific sporting events, promotions, teams and championships within the NextRadio app
Collaborate with NextRadio area leaders to develop marketing activation plans for each partnership including: in app content and promotions, push notifications, advertising and PR, online and social media opportunities, events, contests, appearances and other activation opportunities
Pro-actively ensure regular communication with program partners to facilitate all commitments
Develop an ongoing editorial calendar in conjunction with partners to generate content (photography, video, programs, contests, etc.) that can be leveraged in the app, as well as in social media, on our website and in other media
Work with internal Data Team to find interesting data stories highlighting sports radio listening habits, trends, etc
Bachelors’ degree, marketing concentration preferred
Minimum of 3 years Sports Marketing experience
Established industry contacts
Ability to demonstrate effective delivery against the sports marketing goals in a timely, cost effective manner
Positive attitude, team orientation and results driven
Ability to manage multiple projects and priorities
Detail oriented & organized with the ability to collaborate cross-functionally

Senior Brand & Sports Marketing Manager Europe f Originals Action Sports Resume Examples & Samples

Create comprehensive pan regional marketing plans across all channels with the aim to maximize brand and product exposure
Execute pan regional marketing plans directly in key markets
Manage activation calendar
Manage activation MWB
Oversee and manage all European relevant sell in and tradeshow events together with Sales
Develop and implement account specific marketing plans
Partner with account on development and implementation of plan
Manage and oversee activation with Europeans most influential key accounts
Serve as support and liaise closely with One Europe Key account team to develop account plans for pan European below the red line accounts
Functional: > 4 years marketing/sales environment
Industry: Action sports
Leadership: > 2 years experience
Exposure: Action sports
Marketing manager ideally with experience in Europe

Sports Marketing Manager Resume Examples & Samples

Build relationships with key media influencers
Manage relationships with licensed partners to guide the business
Manage internal resources and expectations including but not limited to direct reports

Sports Marketing Manager Resume Examples & Samples

Minimum 4 years of cross functional experience within sales, marketing and/or business development
Strong knowledge in office, focus on excel and power point
Preferably you speak Danish, English is mandatory
University degree or similar

Senior Sports Marketing Manager Climb Resume Examples & Samples

To set and implement the agreed local & global Outdoor Climb strategy driving return on investment and delivering towards the brands position as the Global Number 1 in Sports
Creation and implementation of a mutually agreed strategic asset plan that forms the guiding principle for how the adidas brand manages, leverages and commercializes the association, ultimately delivering against agreed KPI’s (qualitative and quantitative)
Drive and coordinate the adidas marketing process on a local and global level towards optimizing the activation of the association
Lead and manage key internal relationships with Global and Local Sports Marketing community
Strict remit to spend considerable time at both adidas HQ and other locations (e.g. adidas Amsterdam) in order to steer processes effectively
Generate/develop/discover athletes’ insights on a seasonal base, in order to contribute to the creation of stories “under the skin of sport”
Responsible for the application / implementation of contractual rights granted by Federations/Clubs/Athletes
Drive, steer and implement seasonal global and local marketing plans for the asset which deliver towards the overall strategic plan in partnership with key business functions / Federations/Clubs/Athletes, including
Contribute to Commercial / Product Marketing Strategy
Drive the Brand Marketing strategy in close cooperation with Local & Global Comms
Lead the local and global activation strategy
Drive, challenge and develop the asset business against predefined global / local Net Sales targets, as assigned within the Strategic Marketing plan
Closely monitor and review industry dynamics and be sufficiently fluid and perceptive to adapt plans and shape strategies accordingly
Management of the entire Federations/Clubs/Athletes approval process across all brand / business functions (Product, Brand marketing etc)
Implement and track product endorsement strategies at Federations/Clubs/Athletes, ensuring the relevant products / technologies are endorsed at all times
Effectively manage and implement budgets
The individual must be senior in profile, highly motivated and focused. He / She must be extremely well organized with a strong empathy and passion towards the respoective sport. Additionally the individual must possess / be
Resolute and a good problem solver
Strong market, industry and commercial awareness
Driven to succeed and deliver against expectations
Preferably an avid Climber

Sports Marketing Manager Resume Examples & Samples

Oversee a team who is ultimately responsible for adidas direct relationship with NHL Clubs, players, and other strategic hockey partnerships/assets
Lead group who manage product-related contact with all NHL equipment staff & marketing departments
Lead team deal negotiation, player deal contract negotiation,to delivery of product and activation
Manage MWB associated with Product / in-Market / Retail
Participate and support interface between each NHL team and adidas internal networks, including product marketing, brand marketing, PR and retail marketing
Lead product seeding efforts with b2b influencers, NHL players, and other non-media stakeholders
Assist the Events Manager on developing and executing NHL event plans
Extensive knowledge of assigned sport/category

Sports Marketing Manager, Nike SB Resume Examples & Samples

5+ year skate industry experience
Relationships with top skate athletes
Skateboard Industry network
Passion for skateboarding and understanding how to be authentic to our skate customer

Sports Marketing Manager Bike Resume Examples & Samples

The individual must be highly motivated and focused with a passion to support as well as drive projects internally as well as externally Federations/Clubs/Athletes. He/she must be well organized with a strong empathy and passion towards the respective Sport. Additionally, the individual must possess/be a
Good understanding of relevant internal and external processes
Problem solver attitude
Very good interpersonal skills
Fluent in English and German
Avid Bike enthusiast
IT skills in Outlook, PowerPoint, Word, Excel. SAP
University degree preferably in Marketing & Business Administration or Sport Management
3-4 years’ work experience
Knowledge of the respective Sports Marketing category and active interest in the respective Sport

Sports Marketing Manager Resume Examples & Samples

Recommend and implement sports marketing strategy, promoting brand awareness, brand loyalty, and fan/member engagement
Lead and coordinate the activation of contracted marketing partnerships and manage all key relationships with partners
Plan and manage expenses in accordance to budget
Monitor key metrics and results of sports marketing efforts and develop plans to optimize results
Manage and negotiate contracts, working with PSECU’s agency
Collaborate with Marketing and Membership Development groups on leveraging and integrating PSECU’s sports marketing strategy and partnerships to further goals
Manage communication and delivery of all specifications, timing, external approvals, etc. for all deliverables
Manage inventory of current assets within sports venues or with partners, to ensure branding, and accuracy; coordinate updates as needed
Activate and execute contractual partnerships
Completely activate all elements included within marketing partnership agreements
Establish and maintain continued communication with key marketing contacts to ensure a sound understanding of expectations for the marketing partnership
Capture all marketing partnership delivery in an accurate, organized and timely manner to be included in proof of performance reports such as: Event “One-Sheet Recaps,” Monthly Partnership Updates
Oversee organization policies and guidelines related to sports marketing strategy
Manage sponsorship, including being present in suite/hospitality areas during select games
Manage all aspects of hospitality activation, to include ticket designation and distribution, in-game promotions, promo item distributions, etc
Identify new and effective solution-based concepts in conjunction with marketing partners and non-profit organizations to maximum partnership exposure and return on investment
Possess excellent customer service skills and strong organization skills
Uphold a positive attitude and strong work ethic
Knowledge - Maintain required knowledge, skills and abilities in assigned area of expertise, including the laws, standards, fundamentals, methods, procedures, and techniques required for job. Maintain up-to-date knowledge of PSECU’s Collective Bargaining Unit Agreement, processes, related business processes, and the business world outside PSECU. Maintain knowledge PSECU’s goals, culture, philosophy, products and services, bylaws, policies, and internal practices
Workflow Management - Manage time effectively; meet deadlines; and produce quality work requiring little or no review. Manage high volume of work assignments
Judgment - Exercise good judgment and appropriate decision making within scope of job
Communication - Effectively communicate with audience appropriate content and detail both verbally and in writing
Relationship Management - Maintain strong and effective interpersonal skills and effective working relationships with all stakeholders, both internal and external. Demonstrate PSECUs Operating Principles of PRIDE (Partnership, Reliability, Improvement, Dedication, and Ethics)
Proficiency with Microsoft Office
Maintain regular and consistent attendance as required for acceptable performance and accountabilities of this position
Maintain confidentiality, in particular with credit union account information, as well as other information designated as confidential
Responsible for the establishment and ongoing maintenance of an effective system of internal control within the scope of assigned job responsibilities
Must meet creditworthiness standards
Notify Human Resources in writing if convicted of a misdemeanor or felony involving dishonesty, breach of trust or violation of the Pennsylvania Credit Union Code (17 Pa. S. C. A. 101 et seq.) during the course of employment with PSECU
Substitutes for Manager at meetings when required
Displays professionalism in dress attire
Maintains professionalism in behavior
Make recommendations regarding personal development
Adheres to departmental procedures
Repetitive movement of hands and fingers, i.e., for typing or writing
Lifting and carrying containers weighing as much as 20-30 pounds, i.e., to/from building and vehicle, to a storage area
Sitting for long periods of time, i.e., at a desk, in meetings
Extended standing during games and events
Ability to reach above, at and below the waist
Ability to reach above, at and below shoulder level
Occasional bending, kneeling, stooping and/or squatting
Auditory acuity
Flexible schedule to include weekends, evenings, and some holidays to meet business needs
Must be comfortable in a crowd of people, loud environment
Must be able to travel and remain on event sites for extended periods of time