Sports Marketing Manager Job Description
Sports marketing manager
provides customer, consumer and shopper connected solutions based on Shopper Occasions Activation Framework to drive Brand performance across all Channels adhering to critical path management process.
Sports Marketing Manager Duties & Responsibilities
To write an effective sports marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included sports marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Oversee all team product needs, ordering processes and deadlines (uniforms, training apparel, footwear, accessories and hard goods)
Lead all Marketing resources across all parties involved in HBS Asia
Act as local Marketing champion for HBS business partners located in the rest of the world who have business interests in Asia Martial arts in Asia
Manage league relationships, overseeing the golf vertical and the strategic development of the category including
Identifying, recommending and securing senior and junior players at the Club that meet the KPI’s
Develop EM South Sports Marketing strategy from identification to asset activation, including budget allocation recommendations
Lead all asset-related day-to-day business (incl
Link between global SM and EM South
Manage and execute Brand Coach Program to max product sell-out
Contract responsibility
Sports Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Sports Marketing Manager
List any licenses or certifications required by the position: NPLQ, PMP
Education for Sports Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the sports marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Education, Communications, Business/Administration, MBA, Advertising, Sports Marketing, Sports Management, Public Relations
Skills for Sports Marketing Manager
Desired skills for sports marketing manager include:
Represented sports is helpful
Brand strategy and application across channel
Climbing
Key consumption occasions
Methods of activation
Processes
Shopper messaging
AAI sponsorship
Assigned sport/category
Business world outside PSECU
Desired experience for sports marketing manager includes:
Support all local sport event related topics in close collaboration with the relevant BU
Must possess effective communication, presentation and teamwork skills
Writing and editing skills are essential
Proficiency in Word, Excel, PowerPoint is essential
Excellent diplomacy and negotiation skills
Proven track record of coordinating projects and timelines, and working with outside vendors
Sports Marketing Manager Examples
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Sports Marketing Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of sports marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for sports marketing manager
- Develop the franchise vision, brand identity and product positioning and ensure consistency through all player touchpoints
- Drive global marketing strategies rooted in acquisition, engagement and monetization for cross-functional teams to rally around and execute from
- Partner with the Product Development team to build the right products and services for our players for both the short and long-term
- Collaborate with the Global Communications Group to develop the brand narrative, key beats and cadence
- Spearhead SKU plan and packaging and related merchandising, promotional and/or value adding initiatives in close coordination with the Global Publishing Organization
- Establish, analyze and track performance of KPIs and drive the organization toward solutions that achieve targets and mitigate risk
- Partner with Worldwide Customer Experience group to ensure positive, relationship building interactions with players who contact customer service
- Manage licensor and talent partnerships, including contract fulfillment and approvals
- Cultivate global partnerships with Global Media Solutions to drive business objectives
- Manage and oversee the delivery and implementation of the adidas contractual opportunities and obligations via the UEFA Champions League contract (incl
Qualifications for sports marketing manager
- Oversee the overall licensed product and event related communication approval process with the T.E.A.M
- Lead the project management around both club competition finals (incl
- Ensure a positive, direct and personal relationship to key stakeholders at UEFA and TEAM other internal and external stakeholders
- Must have a proven track record of being results oriented and a strict attention to detail
- The ability to inspire trust, integrity and professionalism with colleagues in TFB and other
- Ability to travel 10-15% of year
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Sports Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of sports marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for sports marketing manager
- Accountable to ensure all financial statement assertions are met via processes and controls, with respect to various business unit financial results
- The Manager is also responsible for the creative requests for ad/email campaigns, ad inventory management, deployment calendar for email campaigns, providing campaign results, and developing campaign request and implementation processes
- Maximize RETAIL sales through all distribution channels (DTC, WS, GFS, licensing partners)
- Develop an ongoing editorial calendar in conjunction with partners to generate content (photography, video, programs, contests, ) that can be leveraged in the app, in social media, on our website and in other media
- Subsequently work to resolve and fulfill those needs with appropriate Product and R&D departments/personnel
- Ensure regular and accurate product feedback by identifying, recruiting and forming relationships with both “star quality” and “up and coming” players, their families, agents and teachers
- Track and monitor the order process of customized boots for contracted sports marketing assets incl
- Assists with the negotiation of contracts (new and renewals) to ensure strategic alignment with Florida Hospital’s short-term and long-term goals and objectives
- Develops business-to-business strategy and relationships with aligned local (or regional or national) organizations to identify strategic business opportunities that align with Florida Hospital’s region-specific goals
- Manages and facilitates sporting/entertainment ticketing and hospitality program
Qualifications for sports marketing manager
- 5+ years of experience in a similar role, CRM, engagement/lifecycle marketing, direct marketing or email marketing
- Strategic thinker, with the ability to clearly articulate and implement plans
- Knowledge of online metrics, email metrics and best practices
- Proficient with Microsite Office Suite (Outlook, Excel, Word, PowerPoint)
- Demonstrated ability to act as a creative and administrative coordinator to external firms, agencies and internal resources
- Demonstrated communication and creative writing skills
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Sports Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking for a sports marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for sports marketing manager
- Participate in the review of monthly, quarterly and annual operational results with business leadership
- Influence and develop high profile, influential and collaborative relationships across teams, functions and layers of the business
- Work closely with and advise cross-functional leadership teams on technical accounting, process and control considerations as they execute on business strategies
- Provide input into the overall seasonal, annual and strategic business plan and the creation of the market brand calendar for the Business Unit, Brand activation and Omnichannel marketing
- Develop, plan and manage Business Unit event activation, PR event and media activities including result & ROI analysis
- Sports marketing
- Develop a plan to implement the Global sports marketing strategy locally
- Plan and engage all sports marketing athletes so that they showcase the seasonal key concepts to maximize product sales
- Support global/ WE relevant events on occasions where the cluster is hosting the event
- Responsibilities will include coordinating the implementation of campaigns for Sales, Marketing, Products and Leagues
Qualifications for sports marketing manager
- Working knowledge of all Microsoft Office applications is required, creative software preferred (InDesign, Photoshop)
- Strong skills in Market Analysis
- An expert marketer with 7+ years of consumer/brand marketing experience and at least 5 years of digital product marketing experience
- A true love and passion for sports
- Develop the sales channel to ensure market leadership through leading knowledge and delivery of key sales messages
- Undertake local country market intelligence, research and market analysis to ensure a thorough understanding of the market, future trends and the franchise performance
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Sports Marketing Manager Job Description
Job Description Example
Our company is looking for a sports marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for sports marketing manager
- Support integration in HBS of Brand Leadership processes into Golf and functions
- Identifying, recommending and securing senior and junior players that meet the brand KPI’s, in keeping with the CAF process, and liaising with line manager, team colleagues and other territory managers at all time
- Attending regular games at each club, senior and academy, and supporting Scouting Managers
- Communicating the footwear roll-out plans ensuring all players support and promote the correct products at the right time on pitch
- Have complete ownership/accountability of assets in your region from product provision and Gift of Kit ensuring it is delivered on budget
- Direct responsibility to maximize utilisation of players’ contractual promotional appearances, reactively and proactively seeking to activate players in collaboration with the UK and Global Brand Activation teams and with the UK SpoMa Activation Manager on cross-category plans and London Key City Strategy (DTC, Wholesale Retail, Brand Spaces) against specific social media KPI’s
- Regularly update key stakeholders internally regarding progress of specific projects
- Develop and implement branded marketing plans /B tests with the purpose of driving consumer generation and revenue
- Develop analytical capabilities to make strategic recommendations based on response, profitability, and consumer lifetime value
- Assist in managing budget, monthly financial reconciliations and forecasting for $8MM in marketing spend
Qualifications for sports marketing manager
- Liaise with local operations to ensure seamless execution of the marketing plan
- Experience with digital production process and technical nature of developing digital marketing initiatives (publishing, translations )
- Expertise in product marketing strategies
- 6-8 years experience with Big 4 Public Accounting firm and/or corporate accounting with significant exposure to technical issue identification and resolution and process improvement
- Experience with accounting for licensing & royalties is a plus
- Experience with international transactions in a large, multinational consumer products company is a plus
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Sports Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of sports marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for sports marketing manager
- Lead the development and negotiation of sports marketing agreements with the participation of European Management, Business Affairs and Legal
- Leads, receives, centralizes and identifies new opportunities of sports marketing investments with third parties / right holders in Europe
- Design rolling 18-month sports marketing plan tied to European business plan
- Lead and manage the annual and seasonal sports marketing calendar for Europe dictating process and priorities for all initiatives
- Direct all marketing communications with Sports Marketing at Headquarters
- Work closely with the sales organization to develop comprehensive, integrated marketing platforms that drive sell through of seasonal and core product lines featuring sports marketing
- Have P&L Responsibility
- Manages all aspects of The North Face Snowsports Athlete Team Program based on the Sports Marketing strategy and how it supports corporate business objectives
- Manage communication and delivery of all specifications, timing, external approvals, for all deliverables
- Manage all aspects of hospitality activation, to include ticket designation and distribution, in-game promotions, promo item distributions
Qualifications for sports marketing manager
- Demonstrated ability to plan and manage complex marketing programs, lead cross-functional teams, and work effectively with team members under tight deadlines to build brand meaning, affinity, and equity
- Experience managing and collaborating with sports and entertainment partnerships, including rights negotiations and contract asset management
- Exceptional skills in communication written & oral, process, program management and budget management
- Ability to analyze and present cases/recommendations to influence management
- Must have a strong understanding of the ecosystem and landscape of the sports industry
- Experience contributing to goals via strategic campaigns for large, complex organizations