Manager, Sports Marketing Resume Samples

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AH
A Heaney
Archibald
Heaney
1175 Jazmyne Gateway
Houston
TX
1175 Jazmyne Gateway
Houston
TX
Experience Experience
09/2016 – present
Los Angeles, CA
Senior Manager Sports Marketing Football
Senior Manager Sports Marketing Football
09/2016 – present
Los Angeles, CA
Senior Manager Sports Marketing Football
09/2016 – present
  • Manage and oversee the delivery and implementation of the adidas contractual opportunities and obligations via the UEFA Champions League contract (incl. lead of HQ marketing functions and supervision of local subsidiaries) in order to ensure a delivery against the set long term UCL strategy and the positioning of adidas football
  • Manage the UCL/UEL team and entire project network (Global functions and adidas subsidiaries, agencies) in order to support above KPI
  • Drive, in close conjunction with the Asset Director UEFA, the development of integrated marketing plan(s) on a seasonal basis across channels (product, retail, brand marketing) and the implementation thereof within the GTM process
  • Oversee the overall licensed product and event related communication approval process with the T.E.A.M. Marketing Account Management
  • Lead the project management around both club competition finals (incl. global marketing functions and local subsidiaries)
  • Supervise the guest program related activation around both finals in cooperation with the Event Logistics Manager and act3
  • Drive and ensure the communication and activation of UEFA Champions League related rights and obligations within the adidas global organization and towards the respective host markets
06/2011 – 03/2016
San Francisco, CA
Manager, Sports Marketing
Manager, Sports Marketing
06/2011 – 03/2016
San Francisco, CA
Manager, Sports Marketing
06/2011 – 03/2016
  • Manage all asset-related day-to-day business to provide excellent asset management
  • Support the development of Nickelodeon Sports marketing priorities to create long and short term marketing objectives, strategies and a plan
  • Establish and manage a brand-relevant local asset portfolio to support sport marketing activation plans
  • Develop and execute marketing programs based on the final plan set forth by the VP, Sports Marketing
  • Work with the various LOBs (including CP, CD&M and Press, among others) to develop marketing executions in the world of sports
  • Manage local asset budget, Sports Marketing MWB and provide athletes with qualitative service to ensure the Brand images are represented well
  • Senior Manager Sports Marketing
02/2005 – 05/2011
San Francisco, CA
Manager Sports Marketing
Manager Sports Marketing
02/2005 – 05/2011
San Francisco, CA
Manager Sports Marketing
02/2005 – 05/2011
  • Attending regular games at each club, senior/academy, and supporting with UK Scouting Manager with the latter
  • Communicating the product roll-out plans ensuring all players support and promote the correct products at the right time on pitch
  • Developing and maintaining strong relationships with players, kitmen, support staff and managers at each club
  • To become a key contact in the world of Young players by providing excellence of servicing and product supply
  • Attending all meetings between player management teams and different functions within adidas (i.e. Comms, Digital) to ensure consistency and contractual awareness
  • Football Sports Marketing teams Global & Local, adidas partners, Global Player Managers (to Local Player Managers), Global Scouting Managers
  • Play a proactive role in the team environment including team meetings, ways of working and idea generation
Education Education
Bachelor’s Degree in Business
University of California, Los Angeles
Bachelor’s Degree in Business
Skills Skills
  • Ability to work in international environment, good with people, outgoing personality, leadership by example
  • Ability to influence and build strong relationships
  • Industry: sporting goods/ retail/ consumer goods
  • Very strong interpersonal skills (e.g. communication, negotiation)
  • 4+ years in the sporting goods industry
  • IT Skills: Outlook, Excel and Word: Basic; PowerPoint: advanced
  • Excellent presentation skills
  • Budget management
  • Proven communicator – both written and verbal
  • Proven track record in Marketing, particularly experience within Sports Marketing
Create a Resume
1

Manager Sports Marketing Football Resume Examples & Samples

  • Developing and maintaining strong relationships with players, support staff and managers at each club
  • Identifying, recommending and securing senior and junior players at the Club, that meet the KPI’s, in keeping with the CAF process, and liaising with adidas International and UK Senior Manager Sports Marketing - Football at all time
  • Attending regular games at each club, senior and academy, and supporting with UK Scouting Manager with the latter
  • To attend monthly Football Category cross-functional meetings representing Sports Marketing and ensuring functional needs are met
  • Maintaining an annual activation plan for each key individual that documents all planned communications use, but also identifies key opportunities outside of the Brand or Category timelines
  • Attending all meetings between player management teams and different functions within adidas (i.e. Comms, Digital) to ensure consistency and contractual awareness
  • Manage all football Marketing Budgets to budget; MWB, GOK and T&E, including the monitoring and approving all retainer and bonus invoices
2

Senior Manager, Sports Marketing Resume Examples & Samples

  • Drive the customer performance management process to ensure all touch points are in place to drive mutual and sustainable growth Develop strategic local Sports Marketing Plan across Pacific (Australia & New Zealand) in consultation with the Pacific Brand Activation Lead
  • Design and execute the leverage plan of the Sports Marketing Assets and Symbols, maximizing their presence on the different media linked to adidas
  • Secure relevant local asset portfolio following brand strategy (incl. local and new categories e.g. Action Sports)
  • Local Asset Budget Management
  • Supervise all local sport event related topics in close relationship with local marketing teams
  • Support globally relevant events
  • Management of a high performing Sports Marketing Team which includes Sports Marketing Executives and Local Licensed Product Merchandisers
  • University degree in business/marketing required and/or relevant on the job experience in a similar role
  • Relevant Sports Marketing experience in Australia/New Zealand essential
  • Manager with strong interpersonal, influencing skills (e.g., relationship management, facilitation) and deep sports marketing knowledge acquired through experience developed in the Sport, FMCG or similar sports sponsorship industries
  • Demonstrated people and operational management skills in breeding a high performance culture
  • Proven methodological skills (e.g. Business planning, strategic development)
  • High degree of commercial and business acumen knowledge related to sports marketing
3

Manager, Sports Marketing Resume Examples & Samples

  • Manage league relationships, overseeing the golf vertical and the strategic development of the category including; renewing and expanding existing relationships, developing new partnerships, enhancing content and traffic driving initiatives, and revenue
  • College degree with a concentration in sports marketing/advertising a plus
  • 2+ years experience working with golf-related sports marketing agencies, leagues and/or integrated digital media sales
  • Strategic and creative thinker who can build or further develop opportunities that optimize USA TODAY Sports assets
  • Team player who can work in a fast-paced, deadline driven environment where client satisfaction is critical
  • Strong presentation and communications skills
  • Demonstrates solid business ethics and integrity
  • Advanced computer skills (PC/AS400/Excel/Word/PPT), writing skills, email etiquette and telephone communication
4

Manager, Sports Marketing Resume Examples & Samples

  • Support the VP, Sports Marketing in partnering with established sports leagues (NHL, NFL, MLB, Nascar, NBA) and their affiliates to promote the Nickelodeon brand through the extension of sports related initiatives and activities
  • Develop and execute marketing programs based on the final plan set forth by the VP, Sports Marketing
  • Work with sports leagues, teams and third-party vendors to implement these marketing plans and manage external sports marketing agencies in the execution of off-channel programs
  • Design presentation materials to communicate and clarity marketing plans and recaps of events within the company and to external partners
  • Support the development of Nickelodeon Sports marketing priorities to create long and short term marketing objectives, strategies and a plan
  • Work with the various LOBs (including CP, CD&M and Press, among others) to develop marketing executions in the world of sports
  • Manage the sports marketing budget with the VP, Sports Marketing
  • Be an expert and resource in the world of sports, understanding and communicating sports news, sports trends and sports partnership opportunities across the company
  • Coordinate the bi-weekly Sports Task Force, compiling agenda points and sending meeting recap notes
  • B.A. Degree (business or marketing concentration preferred)
  • 5-6+ years marketing/sales experience in marketing/ad agency or within entertainment & media and/or sports
  • Sports (marketing or events), Television (cable or broadcast), or other marketing experience preferred
  • Proficiency in all Microsoft Office Applications with excellent PowerPoint and Excel skills
  • A true passion and understanding of sports, the leagues and current developments in sports marketing
  • Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
  • Excellent written and verbal communication to effectively relay information regarding promotional programs to internal departments and external partners
  • Innovator with strong strategic and operational experiences and perspectives
  • Strength in developing and cultivating relationships with external partners
  • Superior interpersonal and communication skills
  • Expert time-management, prioritization and multi-tasking skills
  • Solution-oriented approach and creative thinking are required
5

Manager Sports Marketing Grassroots Resume Examples & Samples

  • Work with the Sr. Sports Marketing Manager to develop and drive the soccer grassroots strategy in the US
  • Work with MLS’ grassroots personnel to implement strategy on an annual basis
  • Manage/coach a team towards achieving overall goals
  • Manage the grassroots budget
  • Work with Soccer Specialty sales force to identify future youth partnerships
  • Liaise with Global Sports Marketing to drive relevant activation of our Key Soccer Assets
  • Ability to motivate and lead a team, coach, provide framework for performance and build talent up within the organization to meet brand goals
6

Manager Sports Marketing Resume Examples & Samples

  • Manage a team who is ultimately responsible for adidas direct relationship with NCAA/Grassroot teams
  • Work with Senior Director to develop and drive master Asset Strategy document, which will serve as the base for all plans across teams
  • Work as the key interface between each NCAA/Grassroots team and adidas internal networks, including product marketing, brand marketing, PR and retail marketing
  • Equivalent combination of education and/or experience may be substituted for a degree
7

Manager Sports Marketing Resume Examples & Samples

  • Ensure a consistent, knowledgeable and professional adidas presence at every club visiting at least once every 7-10 days
  • Developing and maintaining strong relationships with players, kitmen, support staff and managers at each club
  • Identifying, recommending and securing senior and junior players at the Club that meet the KPI’s. Undertaking this in line with the CAF process, and liaising with adidas International and UK Director Sports Marketing – Football at all time
  • Attending regular games at each club, senior/academy, and supporting with UK Scouting Manager with the latter
  • Communicating the product roll-out plans ensuring all players support and promote the correct products at the right time on pitch
  • Have complete ownership/accountability of assets in your region from product provision to gift of kit ensuring it is delivered on budget
  • Proactively maintain an annual activation plan for each key asset that documents all planned communication, but also identifies key opportunities outside of the Brand or Category timelines
  • Managing the attendance of contracted players at contractual promotional appearances and ensuring the brand is correctly portrayed through assets social media networks
  • Accurately, and on time, input into all team documents to enable us to operate effectively as a team
  • Regularly update key stakeholder internally regarding progress of specific projects
8

Senior Manager Sports Marketing Resume Examples & Samples

  • Manage all contracted and potential Skateboard athletes globally
  • Negotiate and maintain contracts for all skateboard athletes including bonus incentives
  • Recruit new and upcoming skateboarders and evaluate current team riders with the goal of growing and evolving the program
  • Secure and manage athletes to support the Action Sports Business
  • Attend relevant Global Action Sports events to scout opportunities and manage and build industry relationships
  • Choose and order product for global skate team and influencers
  • Provide input into Global marketing strategy based on category objective
  • Contribute to development of global athlete activation plans
  • Extensive knowledge of assigned sport/category and market trends
  • Ability to build and maintain key industry and high profile relationships
  • Ability to exercise independent judgement and decision making
  • Good oral, written, and presentation communication skills
  • Bachelor’s Degree from a four year University
  • Minimum five years of brand and sports marketing experience within a consumer goods company
9

Manager Sports Marketing Resume Examples & Samples

  • To detect, identify and sign the young upcoming talents, future icon of adidas
  • To become a key contact in the world of Young players by providing excellence of servicing and product supply
  • To provide an integrated approach to securing the best young football talents from the age of 14 upwards and establish adidas as the desirable brand for young players and professionals alike
  • To create a network in the world of football among Scouts, Coaches, Regional advisers, agents
  • Football background as a player on high level and/or coaching (1-2 years experience)
  • Football fanatic
  • Schedule flexibility: Position requires substantial travel (60% to 70%) for meeting with agents, clubs and attendance to games
  • Fluency in English and Italian mother tongue
  • Focused
  • Product Knowledge
  • Good communication-verbal and written skills
  • Proficiency with computers and standard software (Microsoft Word, PowerPoint and Excel)
  • Football sport knowledge
  • Good negotiation skills
  • Good network and reputation in the world of football
  • Ability and commitment to retain absolute confidentiality concerning all business matters
  • Understanding of the issues facing players (e.g. financial, media, moving, languages, etc.) and the ability to help adidas develop programs to assist players with these issues…
10

Senior Manager Sports Marketing International Clubs Resume Examples & Samples

  • Key driver and implementer of the global brand marketing plans for A clubs on a local level
  • To optimize and leverage the relationship between adidas and A clubs, and furthermore implement the mutually agreed local & global strategy, driving return on investment and delivering towards the brands position as the Global Number 1 in Football
  • Creation and implementation of a mutually agreed local strategic asset plan (based on the global plan) that forms the guiding principle for how the adidas brand manages, leverages and commercializes the association, ultimately delivering against agreed KPI’s (qualitative and quantitative)
  • Drive and coordinate the adidas marketing process on a local level towards optimizing the activation of the association
11

Senior Manager Sports Marketing, Running Resume Examples & Samples

  • Strong knowledge and background in the sports marketing industry in China
  • Minimum of 5 years experience in sponsorship management and event marketing with an international brand in China
  • Strong interests and knowledge about running essential
  • Fluent in English and Mandarin (written and spoken)
12

Senior Manager Sports Marketing Football Resume Examples & Samples

  • Manage and oversee the delivery and implementation of the adidas contractual opportunities and obligations via the UEFA Champions League contract (incl. lead of HQ marketing functions and supervision of local subsidiaries) in order to ensure a delivery against the set long term UCL strategy and the positioning of adidas football
  • Manage the UCL/UEL team and entire project network (Global functions and adidas subsidiaries, agencies) in order to support above KPI
  • Drive, in close conjunction with the Asset Director UEFA, the development of integrated marketing plan(s) on a seasonal basis across channels (product, retail, brand marketing) and the implementation thereof within the GTM process
  • Oversee the overall licensed product and event related communication approval process with the T.E.A.M. Marketing Account Management
  • Lead the project management around both club competition finals (incl. global marketing functions and local subsidiaries)
  • Oversee the on-site activation part of the UCL Final activities (brand experience, trophy tour, grassroots initiatives, etc) and lead the in-house agency act 3 for all those topics
  • Supervise the guest program related activation around both finals in cooperation with the Event Logistics Manager and act3
  • Drive and ensure the communication and activation of UEFA Champions League related rights and obligations within the adidas global organization and towards the respective host markets
  • Oversee the implementation of the Women’s UEFA Champions League contractual rights and obligations, granted by the UEFA Champions League contract (in cooperation with global marketing functions and host market)
  • Oversee the implementation of the UEFA Super Cup contractual rights and obligations, granted by the UEFA Champions League contract (in cooperation with global marketing functions and host market)
  • Ensure a positive, direct and personal relationship to key stakeholders at UEFA and TEAM as well as other internal and external stakeholders
  • Assume the leading role towards the UCL/UEL Sponsor Family for all communication purposes
  • Review and monitor regularly executions and plans in order to discuss success/concerns with key internal stakeholders (BU Football, Brand Marketing, GTM) for future improvements
  • Support the coordination and communication of UEFA related issues within the FIFA/UEFA Affairs Department
  • Assume a leading role in cooperation with key departments internally (e.g. PRS, Development, BU Football, GTM Team, Global Communications, SMSU)
  • Represent the adidas brand and the respective Sports Marketing category mainly at UCL/UEL events in cooperation with the Asset Director UEFA
  • Senior profile combining strong project management and organisation skills with the ability to communicate effectively in a diverse environment
  • English fluent (written and oral) and good command of a Second European language (German, Spanish or French)
  • Strategic thinking and problem solving skills
  • Advanced negotiation skills
  • Ability to work independent
  • Drive and passion to deliver against and exceed expectations
  • Knowledge of the respective Sports Marketing category
  • IT-skills: Outlook, Powerpoint, Word, Excel
  • Marketing background (event, sports marketing or brand marketing) with proven experience in project management of major sports events
  • University degree preferably in Marketing & Business Administration or Sport-Management
  • 6 years work experience, preferably with experience in marketing activation
  • People management experience a plus
  • Active interest in Sports, especially Football
13

Manager Sports Marketing Running Resume Examples & Samples

  • Support and assist the Head of Sports Marketing Running in the development, in alignment with BU Running/Training, and execution of the Global Sports Marketing Running/Training strategy
  • Plan and monitor the order process of products according to partner needs, contractual obligations and PUMA marketing and Brand objectives
  • Budget management and control relating to sports marketing asset product supply
  • Support the Running Sports Marketing and Sports Licensing Department to together with relevant category managers in the International Marketing team plan and execute the utilization of set sports marketing partner
  • Together with Running/Training BU and Development teams proactively involve sports marketing partners in the product development process through presentations & testing of new statement concepts
  • Academic degree in business administration, sports economy/sports management or similar education
  • 3-5 years work experience in sports management, especially in the area Running
  • Verifiable experiences in sports sponsoring and sports marketing as well as good knowledge in general marketing-mix-tools
  • Sales talent as well as very good communication skills and confident appearance
  • Very good organized, structured working manner and excellent project management
  • High consumer orientation and well developed ability to solve problems
  • Ability to work under pressure and result-orientation
  • Team player and flexible
  • Excellent verbal and written English skills, Spanish skills are an advantage
14

Senior Manager, Sports Marketing Group Resume Examples & Samples

  • Manage our MMA & Boxing verticals to expand on our League relationships, grow endemic and non-endemic support and contribute to the strategic development of the category including; renewing and expanding existing relationships, developing new partnerships, enhancing content and traffic driving initiatives, and revenue
  • Collaborate with other vertical business owners (ie: Golf) to expand their opportunities within our organization
  • Drive West Coast Sports Marketing conversations to uncover and capitalize on revenue opportunities around new and existing event and property sales
  • Work closely with National Sales, Product and Editorial Teams to maximize revenue and ensure the seamless executions and delivery of campaigns
  • Effectively communicate and facilitate USA TODAY Sports brand strength and credibility in the marketplace
  • Work closely and respond fluidly in a fast passed environment that includes multiple internal and external touch points
  • Must have proven success for creating and successfully selling comprehensive programs from ideation to completion
  • College degree with a concentration in Sports Marketing (advertising a plus)
  • 5+ years experience working with sports-related sports marketing agencies, clients, leagues and/or integrated media sales
  • Advanced computer skills (Excel/Word/PPT), writing skills, email etiquette and telephone communication
15

Manager, Sports Marketing Resume Examples & Samples

  • Ability to work in international environment, good with people, outgoing personality, leadership by example
  • Ability to influence and build strong relationships
  • Budget management
  • Driven personality who understands marketing disciplines
  • Proven track record in Marketing, particularly experience within Sports Marketing
  • IT Skills: Outlook, Excel and Word: Basic; PowerPoint: advanced
16

Assistant Manager Sports Marketing Resume Examples & Samples

  • Actively participate and contribute to the overall product planning for defined Tr&Ath GSM assets
  • General servicing/support for individual, team and gym assets incl. discussions on product related issues and collect feedback
  • Responsible in conjunction with the BU Tr&Ath for the products offered in the Promo Catalogue worldwide for the categories
  • Collect athletes Feedback on product, product Testing with athletes
  • Forecasting quantities
  • Order placement
  • Monitor timelines
  • Coordinating with PRS on Delivery Dates (order tracking)
  • Delivery of shipments to Herzo and/or end user
  • Budget calculations before contracts are signed
  • Represent adidas externally at events
  • Occassional Activation/Logistic Support which can include
  • Organize athlete visits; Coordinating schedule with all respective departments (athlete service, store visit, hotel booking, drivers)
  • GSM Lead for Creator Workshop Events (assets planning, on site activation, etc.). Work with CTC and Brand Marketing to execute
  • Assist the Director of GSM Training & Athletics in concept planning
  • Assist in monitoring and ensuring that GSM Training & Athletic Partners remain within their allocated budget
  • Passion for sport, and an above average interest and knowledge of at least one vertical sport (ideally Football, Basketball, Tennis or Training)
  • Interest in apparel & footwear product design or styling outside of sports
  • An understanding for the industry workings and the key influencers in the sport
  • The ability to communicate effectively both internally and externally
  • College Degree in Marketing / Business
  • Minimum 2 years experience in similar job / environment
  • English and a 2nd Language: English fluency is required; proficiency in 2nd language is ideal
  • Positive, flexible and creative attitude
  • Service-orientated, well-communicating team player
17

Junior Manager Sports Marketing Teamsport Resume Examples & Samples

  • Servicing and management of sponsored national football associations and football players including coordination of promotion orders, budget and stock management
  • Track and monitor the order process of customized boots for contracted sports marketing assets incl. forecasting, order placement, order tracking, database management
  • Support the overall Teamsport Sports Marketing Department to ensure sports marketing strategy and business plan is implemented in all local PUMA markets and regions
  • Proactively seek and evaluate any possible sports marketing acquisitions
  • Support the Teamsport Sports Marketing Department together with relevant category managers in the International Marketing team plan and execute the utilization of set International sports marketing assets
  • Assist to ensure local markets execute and plan the utilization of local sports marketing assets
  • Together with Teamsport PLM and Development teams proactively involve sports marketing assets in the product development process through presentations & testing of new statement product concepts
  • Budget control relating to sports marketing asset product supply
  • College/University degree with a focus on International Business, Marketing or Sports Economics
  • High interest in Football
  • Ability to work effectively in a team environment and under pressure
  • Good knowledge of MS Office programs (Excel) and ability to quickly learn new software application
  • Fluent in English, additional language is a plus
  • Cross-cultural understanding, openness, flexibility and commitment
  • Open minded, flexible and open towards changing, fast paced and challenging environments
  • Willingness to travel internationally, driving license is required
18

Assistant Manager Sports Marketing Resume Examples & Samples

  • Serve as the grassroots liason between sports marketing, product development, and other business units
  • Act as the grassroots point of contact for internal and external product related questions
  • Collaborate with grassroots sports marketing to curate product offering for all events, teams and seeding projects
  • Manage the forecasting and ordering of products
  • Assist with briefing for promo and strategic market unit product
  • Primary contact for all department servicing, product forecasting and budget tracking
  • Coordinate all product commitments including seasonal forecasts and product distributions
  • Manage daily communication with all adidas Promotional partners on the grassroots and NCAA level to ensure all commitments are fulfilled and superior service has been provided
  • Co-manage all core NCAA brand events such as, Final 4, NABC, WBCA and Maui Invitational
  • Utilize various reports to ensure accurate and timely execution of events within the territory
  • Coordinate administrative program operations: order and track promotional product for parties, develop a filing/tracking system for program related correspondence
  • Maintain regular communication with the Team Sales force to develop new leads
  • Key contact for providing consumer insights to various internal department
  • Assist the Basketball Event Manager and external agencies on execution of sport events
  • Some travel and overtime may be required during peak season
  • Proficiency in Word, Excel and PowerPoint
  • Extensive knowledge of the sport and culture of basketball at the youth, high school, NCAA, and NBA levels
  • Effective oral and written communication skills
  • Four year college or university degree, emphasis in marketing or business preferred
  • Three years relevant experience, grassroots basketball experience preferred
19

Senior Manager Sports Marketing Resume Examples & Samples

  • Lead short and long term strategic planning of adidas Global Grassroots Basketball
  • Platforms, including Elite & Key Cities programming
  • Manage, coach and develop team of direct reports to facilitate premium execution of adidas-owned event and grassroots initiatives
  • Ensure that category and horizontal athletes integrate into the overall brand and marketing and activation plans
  • Facilitate retail and partner integration within managed Basketball assets, liaise with horizontal City Manager stakeholders to drive maximum value to the Brand
  • Participate and implement integrated marketing by leading the execution of events, advertising, player marketing programs and athlete appearances that create an adidas buzz that lasts the entire year
  • Develop localized Brand and athlete marketing opportunities and create a stronger presence in assigned region by executing a Ground Up attack
  • Lead the development of platform and additional activations / confirm followthrough
  • Is met
  • Collaborate with Apparel & Footwear Marketing and Athlete Services to develop custom or SMU gear and shoes for events
  • Responsible for communication plans to inform all stakeholders
  • Manage grassroots and pre-determined NCAA external partnerships
  • SAP skills/knowledge preferred
20

Manager Sports Marketing Resume Examples & Samples

  • Platforms, primarily Key Cities programming & street level category integration
  • Identify, manage and develop team of external resources/partners to facilitate premium initiatives within targeted metro regions: namely NYC, LA, Shanghai, Paris
  • Ensure that category assets integrate into the overall brand, marketing and activation plans
  • Work as key interface of grassroots/key cities for internal groups including product, team
  • Sales and brand marketing
  • Act as adidas representative to the public at competitions, consumer events and activations, ensuring proper footwear and apparel usage
  • Leverage partners to help drive retail activity and sell-through where possible
  • Develop localized Brand and athlete marketing opportunities and create a stronger presence in assigned region by executing a “Ground Up” attack
  • Collaborate with Apparel & Footwear Marketing and Athlete Services to develop custom or SMU gear and shoes for leagues and team partners
  • Work with each discipline Senior Director on holistic planning to ensure alignment
  • Ability to build and maintain key scene, industry and influencer relationships
  • Proficiency in MS Office (Word, Excel, Outlook) and expertise in all social media platforms equally
  • Extensive knowledge of assigned category and the sporting goods industry in general
  • Four year degree in Marketing, Communications or related field
  • Five (5) years sports marketing or related experience, category specific preferred
21

Associate Manager, Sports Marketing Resume Examples & Samples

  • Serve as primary Ad Sales liaison to Production/Content
  • Assist respective Senior Director and Director/Managers with their efforts to drive sponsorship opportunities across TV and Digital platforms for their assigned properties
  • Maintains current awareness of competitive sponsorship marketplace
  • Establish on-air design and execution of sponsored elements in coordination with ESPN Production
  • Provides daily oversight and guidance to Coordinator
  • Participates with Management in understanding more complex issues and resolutions
  • Must be able to thrive in a fast-paced and self-started environment
  • Social media and digital media experience
22

Assistant Manager, Sports Marketing Resume Examples & Samples

  • Assist the Sports Marketing Direct with all sponsorship entitlements, ensuring maximization of partnership and brand consistency across all properties
  • Day-to Day lead on Levi’s SF 49ers and SF Giants partnership activations
  • Manage all Levi’s Stadium Hospitality assets and programs
  • Manage the sports marketing budget and payment processes for initiatives
  • Assist the Sports Marketing Director with all marketing efforts aimed at Levi’s Sports Collections
  • Assist in day-to-day agency oversight
  • Responsible for weekly cross-functional communication within the Levi’s organization to ensure alignment and clarity of information around all sponsorship programs
  • Provide team with ad hoc operational support
  • Minimum of 3 - 4 years experience in brand marketing with a sports focus
  • Experience in advertising, social media/digital, and engagement marketing
  • Bachelor’s degree in Business Administration and/or Marketing
  • Experience in sports marketing (Professional Sports) preferred
  • Proficient in Microsoft Excel & PowerPoint
  • Strong passion for all sports
  • Ability to work independently and in a fast-paced environment
  • Strong problem-solving skills and attention-to-detail
23

Manager Sports Marketing, Soccer Resume Examples & Samples

  • Oversee and deliver the MLS team product obligations. (Schedule C, D, and Marketing product)
  • Develop and execute activation plans for specific MLS teams and product launches
  • Work with Sr. Sports Marketing Manager to develop and drive master Asset Strategy document, which will serves as the base for all plans across teams
  • Work with product marketing, brand marketing, PR and retail marketing to activate assets
  • Assist with the execution of athlete appearances and retail promotions
  • Ability to motivate and lead a team, coach, provide framework for performance and build talent within the organization to meet brand goals
  • Ability to present effectively to groups, including members of all organizational levels
  • Ability to maintain a professional attitude in fast paced, changing environments
  • Minimum of 4 years related experience and/or training
24

Manager, Sports Marketing Resume Examples & Samples

  • Develop a plan to implement the sports marketing strategy locally
  • Establish and manage a brand-relevant local asset portfolio to support sport marketing activation plans
  • Manage all asset-related day-to-day business to provide excellent asset management
  • Manage local asset budget, Sports Marketing MWB and provide athletes with qualitative service to ensure the Brand images are represented well
  • Support all local event related topics in close collaboration with the Brand Communications, Business Unit (BU) team and Brand Activations (BA) team
  • Support global/ WE relevant events on occasions where the cluster is hosting the event (e.g. FIFA World Cup) align with the global/ WE direction
  • Monitor and report on local opportunities and trends to provide relevant sports marketing activities
  • Plan and engage all sports marketing athletes so that they showcase the seasonal key concepts to maximise product sales
  • Track and monitor assets’ performance results and reflect them into marketing plans to maximize future activation opportunities
  • Place an optimal marketing order and manage the inventory to prioritize the marketing activity
  • Plan and execute local category specific events align with WE/ BU business strategy
  • Support and collaborate with Omni-channel marketing team for store activation
  • Relationships management with sports stakeholders in all involved countries
  • Scouting (excluding football)
  • Be the local contact person for Global initiatives (basketball, federation BH, etc)
  • Competition monitoring
  • Responsible for BiH, Macedonia, Kosovo SpoMa activities
  • Previous experience in Sportsmarketing
  • Very strong interpersonal skills (e.g. communication, negotiation)
  • High degree of commercial knowledge and business acumen
  • Mental flexibility, initiative and determination
  • Fluency in local language and written and spoken English is essential. Skills and abilities in other languages are beneficial
  • Understanding of commercial SMU processes
  • Degree in business administration with focus on Sales/ Marketing
  • 4+ years in the sporting goods industry
  • Cross-functional experience, ideally with marketing/sales/finance/operations
  • Industry: sporting goods/ retail/ consumer goods
25

Assistant Manager Sports Marketing, Soccer Resume Examples & Samples

  • Assist Sr. Sports Marketing Manager to develop and drive the adidas player strategy for the US
  • In partnership with Sr. Sports Marketing Manager, scout next generation players and maintain a database of potential signings
  • Participate in the signing and retention of key players
  • In partnership with internal stakeholders, work with agents to obtain the targeted players within the assigned budget
  • Maintain daily relationships with players, ensuring a premium level of service
  • Work with product marketing, brand marketing, PR and retail marketing to utilize assets
  • Book and coordinate athlete travel and expense reimbursement
  • Strong knowledge of assigned sport/category
  • Ability to work across teams and manage priorities to accomplish multiple tasks with conflicting deadlines
  • Heavy travel and overtime may be required during peak season
  • Minimum of 2 years related experience and/or training
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Manager Sports Marketing Resume Examples & Samples

  • Develop and drive the categories player strategy for the US
  • Partner with Sr. Manager to help scout next generation players and maintain a database of potential signings
  • Sign and retain key players, working with both agents and internal stakeholders
  • Heavy travel and overtime may be required during peak season, up to 40%
  • Support the execution of category initiatives by placing product buys and forecasting distribution of product based on internal event calendar
  • Manage the merchandise program for all category related partners
  • Leverage internal reporting to ensure accurate and timely execution of activations
  • Coordinate with Brand Activation on programs related to advertising and collateral materials
  • Strong Negotiation Skills
  • Proficiency in Microsoft Office applications (Excel, PowerPoint, Word and Outlook)
  • Minimum of 3 years related experience and/or training
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Senior Manager Sports Marketing Resume Examples & Samples

  • To optimize and leverage the relationship between adidas and Key City Portifolio (Authenticators/City runners/Crews/Partners/Capitains/Coaches/Instututions), and furthermore to set and implement the mutually agreed local & global community strategy, driving return on investment and delivering towards the brands position as the Global Number 1 in Sports
  • University degree in business / marketing
  • Minimum 5-6 years experience working in Marketing, preferably with some experience in Sales and/or Account Management, and dealing effectively with 3rd Parties
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Assistant Manager, Sports Marketing Resume Examples & Samples

  • Oversee and deliver the MLS team product obligations. (Schedule C, YSC, and Marketing product)
  • Work with Sports Marketing Manager on Global Club strategy creation and US Summer Tours
  • Work with product marketing, brand marketing, PR and retail marketing to asset activations including but not limited to; jersey launches, retail events, team appearances, and in-game promotions
  • Maintain regular communication with sales force and key accounts and develop strategic plans in conjunction with Club marketing goals
  • Extensive knowledge of soccer category
  • Ability to communicate with people at different levels internally and outside of the organization
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Senior Manager, Sports Marketing Resume Examples & Samples

  • To develop, manage and service the adidas snowboarding & Global Sports Marketing Expansion Program
  • Assist in identifying and signing the best current and next generation athletes and culturally relevant influencers in snow and other arenas, e.g. surf, bmx, music, art, etc
  • Manage all contracted and potential snowboard athletes globally
  • Lead and manage a team of Team Managers globally
  • Recruit new and upcoming snowboarders and evaluate current team riders with the goal of growing and evolving the program
  • To service Sports Marketing assets and partners, including negotiating and maintain contracts
  • Act as liaison between athletes and adidas internal departments, including product marketing, brand marketing, and design to coordinate athlete insights during product development and research
  • Create cross category marketing opportunities within adidas for assets to be involved in, e.g. Women’s, training, outdoor, etc.,
  • To develop and manage influencer seeding program
  • Share professional knowledge and reports of the industry landscape and to improve cross functional teams’ understanding of the broader action sports landscape
  • Forge relationships in the greater Action Sports landscape and adjacent cultural niches for adidas Action Sports with organizations and individuals
  • Be aware of events, trade shows and other relevant events and act as a representative of our brand at events
  • Coordinate possible trips/tours for Action Sports athletes as organized by the brand
  • Recommend and participate in the planning for future adidas projects
  • Work closely with the Digital Marketing and Brand Marketing teams to develop and leverage athlete and ambassador opportunities across ‘Athlete-Owned’ Social Media platforms
  • Take part in promotional appearances of adidas contracted athletes and meet and brief adidas contracted athletes for promotional appearances
  • Responsible for management of Global sports marketing budget
  • Proficiency in MS Office (Word, Excel, Outlook)
  • Ability to succeed in ever-changing and complex organization with minimal daily direction
  • Experience working for an action sports company preferred