Senior Manager, Social Media Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the senior manager, social media job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

CHOOSE THE BEST TEMPLATE - Choose from 15 Leading Templates. No need to think about design details.

USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.

SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Create a Resume in Minutes

A Koelpin

Aditya

Koelpin

470 Schmeler Ways

Los Angeles

+1 (555) 361 1640

470 Schmeler Ways

Los Angeles

Phone

p +1 (555) 361 1640

Experience Experience

New York, NY

Senior Manager, Social Media

New York, NY

Considine-Fadel

New York, NY

Senior Manager, Social Media

Manage influencer database on Traackr for all one-off projects and assist with the tracking and management of the “Lorealista” program
Work closely with our Creative, Design and Development group to develop relevant content that will reach existing and prospective lodging partners
Help establish standards for measurement, tools and analytics and reporting. Create and manage reporting and the social insights program
Oversees all execution; manages/mentors 3 direct reports: 1 manager, 1 specialist and 1 coordinator
Spearhead the development of organization-wide social media management standards, policies, and rules of engagement
Oversee the management of the content and development of KTP product blogs
Work closely with the PR and Marketing team to plan and develop content for the Vive blog, as well as all necessary social media sites

Chicago, IL

Converse Senior Manager, Social Media

Chicago, IL

Luettgen and Sons

Chicago, IL

Converse Senior Manager, Social Media

Define the macro short and long-term goals for Converse in the social space – from how we want to grow our fanbases on various platforms, to how we want to leverage native tools to creative content, to how we should be effectively leveraging the fans of celebrity talent, and more
Create and lead the execution of global plans that help us achieve these goals, at a brand and product level
Set the expectation for what success looks like, in alignment with our micro and macro goals - from the benchmarks within platforms we should be looking to go beyond, to which tools we use to measure success
Actively participate in the creative development process, working in sync with the Global Brand Communications leads to ensure that we’re creating with social media behaviors and formats at the core
Package and present brand social media perspective and programs at all levels of the company, from regional teams up to marketing leadership
Immerse culturally in the world of our fans and consumers – youth culture isn’t something you can understand from a research report, so living and breathing their world is key
Work closely with Media Director on how we leverage paid social media offerings, specific to each channel

present

Philadelphia, PA

Senior Manager, Social Media Tv Land

Philadelphia, PA

Bednar-West

present

Philadelphia, PA

Senior Manager, Social Media Tv Land

present

Work closely with internal teams on all aspects of video development, implementation, delivery and asset management
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing and social advertising campaigns
Develop, create and coordinate the delivery of high-quality, innovative social media ideas and asset
Create, curate, and manage all published content (images, video and text)
Uphold standards for producing content for the social media platforms including tone, voice, style, interactivity, and conversation while being unique and specific to each platform
Develop and execute a solid social content & promotional strategy
Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns

Education Education

Bachelor’s Degree in Marketing

Northwestern University

Bachelor’s Degree in Marketing

Skills Skills

Strong time management skills with the ability to plan, prioritize, monitor, & respond to changes quickly
Highly analytical and strong understanding of performance metrics as they relate to Social Media endeavors
Detail-oriented, strong communicator and collaborator
Excellent organizational and project management skills with a keen ability to prioritize and multi-task in a fast paced, changing environment
Highly engaged digital and social media expert with the ability to develop social media campaigns
Unbreakable good judgment particularly in high pressure times
Deep understanding of how social media fits within the marketing and communications mix as well as knowledge of other marketing disciplines
Strong time management skills
Strong decision making skills
Strong analytical skills

Create a Resume in Minutes

15 Senior Manager, Social Media resume templates

Read our complete resume writing guides

Senior Manager, Social Media Resume Examples & Samples

Act as a change agent to accelerate knowledge transfer to business partners around social and digital business capabilities, (understanding the impact of social and digital on the customer journey, showcasing competitors and non-FI’s that are leading through innovation in social/digital)
Proactively identify and calibrate opportunities in the social and digital space, aligned to specific business objectives
Partner on creation and execution of an annual “test and learn” agenda to accelerate path to in-market differentiation and value creation, driving shareholder value
Take a risk based approach to initiatives, collaborate with control partners to understand and address potential risks to TD; requires the ability to influence decisions and seek outcomes that enhance the customer experience on social media while managing risk for the bank
Ability to, collaborate with functional and business partners and influence appropriate integration of social executions with online/offline program components, from planning phases through execution; ensuring social executions are scalable, measurable and relevant to the bank’s Social Media Strategy
Devote time and energy to developing team members, specifically adhering to the Leadership Profile, coaching and supporting direct reports in reaching their objectives and delivering business results and an exceptional employee experience
10 years+ proven social and digital experience in identifying how social and digital capabilities can inform business operating models, product design and delivery of services. With a solid understanding of executing and operationalizing ongoing digital/social media campaigns across social networks/technologies and at large enterprise scale
Strong business acumen with a product management discipline and/or consulting framework
Demonstrated ability to work effectively within a matrixed environment
Ability to “connect the dots” and assess viable opportunities for Social/Digital aligned to business strategy, with a deep understanding of the direction the interactive environment is going and the impact of social media across all digital channels
Strong communication skills, including the ability to explain new or complex concepts in a straight forward and compelling manner to influence and impact stakeholders at senior executive levels
Creative, out-of-the-box thinker, with strong conceptual and problem solving skills
The successful candidate will be results driven ensuring a balance between the customer experience, employee experience, and operational excellence
Highly collaborative with the ability to partner across LOB’s, control and channel partners, in order to move initiatives along effectively and efficiently
Highly analytical and strong understanding of performance metrics as they relate to Social investments

Senior Manager Social Media Originals Resume Examples & Samples

Define the overall social strategy for a category, including content, social activation and storytelling framework
Work with Brand Marketing Team (Digital, Campaign, PR) to develop and execute social activations and content for all brand digital and social networks
Lead and drive global launch plans around key stories and content for the brand digital platforms – social and .com
Act as the global voice and category champion to all global community managers -develop and drive the overall category voice and social publishing calendar
Lead regional and market stakeholders (e.g. Community Managers in the local Newsrooms) to ensure alignment of the global strategies on a local level
Develop and drive connection plans for further campaign initiatives between adidas.com and brand social networks
Build outreach initiatives to strengthen the brand personality and voice within the industry
Experience in marketing campaign development and execution
Experience as an interactive strategist, community manager or directly related experience
Specialist in social media moderation and conversation analysis
Working knowledge of development languages (e.g. HTML, Flash, Javascript, XML), analytics systems and tools, standard CMS platforms and digital channels
Organisational skills
Outlook: advanced
Word: advanced
Excel: advanced
PowerPoint: advanced
English: fluent
University degree required
Advanced degree desired
8 years industry experience

Senior Manager Social Media Customer Service & Self-service Resume Examples & Samples

Drive the Social Consumer Service strategy within adidas Direct to Consumer
Lead the launch, expansion and ongoing development and optimization of Social Consumer Service to provide eCommerce and Retail Consumers a seamless service interaction on social platforms
Build and deploy an aligned operating model between the Brand Newsrooms and Consumer Service operations, globally and regionally (Europe, CIS, Latin America, North America and Pacific)
Support regions to enhance both efficiency and effectiveness of Social Consumer Service
Analyze and optimize workflow and processes to optimize the consumer experience
Lead benchmarking initiatives and roll out Best Practices that strongly contribute to the performance of the DTC Social Service channels
Monitor and steer the DTC Social Consumer Service service levels and quality standards, ensuring they are maintained and improved on a continuous basis across all regions
Define & monitor KPI’s & metrics including monthly review of operational performance across regions
Optimize the self-service journeys to reduce consumer effort
Strong knowledge of social media platforms and digital technology developments
Excellent communication and presentation skills: ability to inform and convince different types of internal and external audiences, represent the Consumer Service team effectively across the organization
Ability to combine determination and a goal-orientated, pro-active attitude with flexibility and a natural habit of exploring new and better ways of achieving results & excellence
Strong project management skills and practical, hands on mentality
Pragmatic, practical and solution orientated
University degree level education
Ability to travel internationally

Senior Manager, Social Media Resume Examples & Samples

6-9 years of experience working within the social/digital and agency space
Personally active on social media, including but not limited to, Snapchat, Instagram, Facebook, and Twitter
A proven understanding of marketing strategy, backing into an approach based upon outlined objectives and KPIs, as well as how social/digital specifically integrates into the wider marketing mix to deliver against objectives
A strategic understanding of social-specific paid media and measurement
Advanced social, written and communication skills to ensure strong social specific strategic council within the wider business at all times
Strong passion for quality and an authentic approach to social media content development
Passion for social media marketing
Creative and thoughtful with social content
Excellent social, written and communication skills
Energized by a fast-moving professional environment
Ability to be flexible based upon consistently evolving priorities and objectives
Experience and excellence in data analysis and insight development and the ability to communicate that specifically to senior leadership to affect marketing decisions
A laser-focus on strategy and content that delivers against brand and business objectives

Senior Manager, Social Media Marketing Resume Examples & Samples

6-8+ years of relevant experience in social or digital marketing, and/or related fields including research, advertising, management consulting, media and publishing
An accomplished strategic background with experience in leading social and/or digital strategy/programs at scale
Deep social media expertise both from a strategy and execution standpoint, with the ability to understand and translate complex business challenges into smart social solutions
Extremely flexible, detail-oriented, organized and self-motivated with leadership skills
Strong leadership and collaboration skills and ability to form effective partnerships across cross-functional teams - creative, account, agency and digital marketing teams, store and analytics
Strong project management and planning skills and ability to effectively juggle multiple projects at one time
Strong verbal, written communications and presentation skills
Strong project management skills, including demonstrated track record in managing complex projects
Comfortable with operating in a fast-paced environment and dealing with ambiguity
Flexibility to manage competing priorities and shift focus as determined by changing needs of the business
Experience in budget planning and management
Proficient in Macintosh Word, Excel, Outlook, and Internet programs
Knowledge of the Sports/Fitness/Outdoor industry, athletic experience or interest a plus

Senior Manager, Social Media Resume Examples & Samples

5 - 7 years of social media experience for a leading consumer brand
Organized and thorough project manager with experience managing process and deadlines across teams and categories
Ability to present in-depth social strategies and business results to senior leadership
Strategic thinker with an in-depth understanding of analytics and social reporting
Deep understanding of social media strategy across a variety of industries (experience in beauty or at a global brand is preferred)
Reports to Director of Social Media

Senior Manager, Social Media Resume Examples & Samples

Devise, track, and maintain a social media strategy for KTP that establishes thought leadership, upholds brand guidelines, and drives awareness across all key brands, on a day-to-day basis
Create and implement robust social media campaigns, identifying social media outlets best suited to meet business, community, and campaign objectives
Build effective stakeholder relationships to define and align goals, objectives, and execution while ensuring strong cross-team collaboration
Research and propose new opportunities for integrated social media marketing
Strategize, create, and implement quarterly plans with concepts that align with brand, product, and business initiatives
Lead and mentor a team of Community Managers to generate engagement within their respective communities and grow their following
Conduct competitive audits to identify best practices in social media across industries and brands and report results (including campaigns) on a monthly basis to key stakeholders
Stay up to date on evolving social media content best practices and trends among other organizations and educate stakeholders on emerging trends and best practices
Establish, monitor, and track social media success metrics across all communities, reporting results (including campaigns) on a monthly basis to key stakeholders
Monitor and engage in brand-related online conversations; identify and communicate with online influencers present in various social media outlets; find and initiate opportunities for productive partnerships
Collaborate with internal teams on the creation of compelling content, campaigns, and lead generation tools
Spearhead the development of organization-wide social media management standards, policies, and rules of engagement
Thoroughly master and serve as point person for Sprinklr, KTP’s social publishing and analytics platform; investigate, institute, and manage new technologies, capabilities, and vendor solutions that enhance social efforts
Oversee the management of the content and development of KTP product blogs
Implement latest principles of SEO/SEM/SMM/SMO including keyword research and related analytics tools, such as Google Analytics
Passion for social media and internet trends, and a proven track record in social media performance on behalf of a large organization
Advanced proficiency with online social networking, the blogosphere, search tools, and general Web 2.0 (Facebook, Twitter, YouTube, Wikipedia, LinkedIn etc.) and social publishing/listening tools such as Hootsuite, Sprinklr, Radian 6, etc
Exceptional leadership skills with an ability to straightforwardly communicate complex ideas and tailor key messages and presentation styles to multiple audiences, as well as effectively listen and respond to feedback
Voracious appetite for learning, strong work ethic, highly imaginative, and passionate curiosity about marketing, creative, and digital trends
Process-oriented thinker with a talent for analyzing and solving business challenges
Aptitude for developing and maintaining strong working relationships with both internal and external stakeholders at all levels; proven ability to earn respect and credibility throughout an organization
Comfort with data, metrics, and analytics, with a facility for jumping between the creative and analytical sides of marketing within a fast-paced environment
Hands-on, self-motivated, team-oriented, articulate, flexible, and candid
Excellent writing and interpersonal communication skills
5-7 years of industry experience in a well-established leadership role with a proven track record of success

Senior Manager, Social Media Resume Examples & Samples

Develop and implement strategy for fan acquisition and retention across various social profiles, including Twitter,
Bachelor’s degree, preferably in Journalism, Communications or similar field
6+ years’ experience in social media, with a proven record of growing audiences across different social platforms
Expert on the social media landscape in Asia and what makes content clickable, shareable and buzzworthy
Network of social media employees/partners, as well as influencers (KOLs) in the digital lifestyle space
Strong interpersonal skills – will need to work regularly with teams in other departments countries
Excellent written (flawless spelling, grammar, usage) and verbal communication skills in English & Chinese
Hands-on experience with social analytics tools (ChartBeat, Parse.ly, CrowdTangle, Sprinklr, Offerpop)

Senior Manager, Social Media Resume Examples & Samples

A highly motivated, creative person with a passion for connecting with partners
Digital media maven constantly engaged across all forms of social and mobile social technology
A history of working with Asia based social media and mobile platforms (i.e. We Chat, WhatsApp)
Strong attention to detail ensuring multiple new initiatives, with varying needs, timelines and budgets are completed successfully
Quantitative and analytical foundation to best track and measure our success
Excellent multitasking and project management skills
Superb written and oral communication skills with the ability to work cross-functionally with executives across the company
Successful track record of delivering unique and differentiated high-engagement campaigns through social and mobile platforms globally, with an emphasis on Asia
Highly engaged digital media maven with the ability to build targeted multimedia campaigns
Proven experience building and managing editorial calendars, digital media spends and external partner relationships
Well versed in digital marketing analytics (i.e. Google Analytics), marketing/media industry reporting providers (i.e. Millward Brown, Nielsen, comScore, etc.) and SEO principles
7-10 years’ experience preferably in the digital media industry and within a B2B marketing capacity
Experience managing small teams and working in a cross-functional position
BA/BS in Marketing, Communications, Business, Economics or related undergrad degree
LI-TS1

Senior Manager, Social Media Resume Examples & Samples

Leverage innovative storytelling and emerging platforms to identify and engage with known and new audiences
Lead the development of both seasonal social media plans and campaigns to engage and grow our audience while increasing positive brand sentiment and awareness
Execution of social strategy for brand and partner campaigns including cross-functional alignment on messaging, paid social, product, and content creation
Collaborate closely with the marketing teams on a daily basis
Align and work with legal as appropriate for content and campaigns

Senior Manager Social Media Resume Examples & Samples

30% Work cross-functionally w/key stakeholders (e.g., Merchandising, Marketing, dot com, PR, & Social).Responsible for effectively driving education & partnerships internally/externally in organization to include Division Pres, SVPs & Mrkt mgrs, as well as Mktg & Merchants to align communication campaigns to business
40% Program Mgmt -Design/execute communications strategy for Social campaigns (developing editorial calendars, positioning/messaging; responding to issues in conjunction w/legal/PR teams.Strategic recommendations on social media integration into business priorities; share knowledge w/ stakeholders.Direct external agency team
15% Listening/Trends �Explore/evaluate emerging social media opportunities & tools to build strategies & proposals for implementing effective Social Media campaigns to drive communication strategy for the organization. Listen, monitors the trends and conversations, translate insights into marketing plans
15% Reporting/Metrics -Ensure programs delivered on-time/ budget & determine effectiveness of social spend/ resource. Monitor effective benchmarks for measuring impact of social media programs, & analyze effectiveness of campaigns to maximize results. Analyze sales data, economic data, demographic/competitor info
Ability to understand the basics of technology associated with social media, customer communications, online marketing and eBusiness
Ability to think and respond quickly maintaining attention to detail

Senior Manager, Social Media Resume Examples & Samples

Develop and evolve current social media plan and strategy for Gilt and Gilt City
Develop the annual budget and monitor/report out on monthly performance and expenses
Collaborate closely with paid social and technology teams to drive cohesive vision and product roadmap
Lead the development of both social media plans and execution to engage and grow our audience while increasing positive brand sentiment and awareness
Collaborate closely with the marketing, editorial, design and merchandising teams to develop content and ensure business needs are being met
Teams with analytics, reporting and tech teams to ensure proper reporting capabilities are in place
Oversees all execution; manages/mentors 3 direct reports: 1 manager, 1 specialist and 1 coordinator

Senior Manager, Social Media Tv Land Resume Examples & Samples

Create a relationship with both show talent and production that facilitates social initiatives
Develop, create and coordinate the delivery of high-quality, innovative social media ideas and asset
Partner with Ad Sales on revenue-generating social creative concepts
Develop relevant content posts to reach the company’s target customers
Create, curate, and manage all published content (images, video and text)
Develop concepts and ideas to be shot and produced during promotional shoots with show talent
Manage promotions and Social ad campaigns
Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns
3-5 years’ experience in communications, potentially from an integrated marketing, PR, advertising or digital agency and understanding that social is its own unique channel
Prior television network experience a plus
Familiarity with production and working set environments. Practical production experience a plus
Exhibits comfort level and appropriate behavior with talent
Practices superior time management
Team player with an enthusiastic attitude

Senior Manager, Social Media Resume Examples & Samples

Minimum of ten (10) years of experience in public relations, media relations, or communications with significant experience in social media/campaign management required. Travel, hospitality or luxury goods background preferred
Outstanding written and verbal communication skills; Ability to present ideas and information in a concise, organized manner, with excellent time management skills
Strong data analysis skills including, but not limited to, tracking plans and requirements, documentation, data validation, variable maps, ROI analysis, and the ability to spot trends and drive ideas forward
Excellent judgment, critical thinking and decision-making capabilities
Excellent organizational and project management skills with a keen ability to prioritize and multi-task in a fast paced, changing environment
Results driven strategic thinker; ability to think holistically, identify and prioritize key opportunities and implement change expediently

Senior Manager Social Media & Content Marketing Resume Examples & Samples

Advanced knowledge and understanding of the social media landscape, trends, and best practices and working knowledge of major social media sites – Facebook, Twitter, etc
Proven history of executing successful social media campaigns that drive measurable engagement and business impact; including paid and organic social media efforts
Develop and implement a comprehensive and integrated content strategy to drive brand awareness, reputation, and support organic search initiatives
Ability to effectively manage full time and contract staff members, as well as evaluate and hold third party vendors/partners accountable
Demonstrated track record of generating results, managing teams and collaborating with others on integrated marketing efforts in digital and social media
Develop and and implement innovative social media and content strategies for CTU to maximize customer engagement and retention
Balance day-to-day management of platforms with execution of strategic initiatives
Guide and influence the company-wide social media and content efforts by acting as an advocate for integration of all initiatives across CTU
Collaborate with cross-functional teams on social media goals and a content roadmap that aligns with the overall business objectives; lead sophisticated measurement and analysis of impact
Monitor and analyze competitive social media strategies and trends, plus react to emerging and declining social platforms, to recommend agile strategies in the dynamic social landscape
Serve as an ambassador in social media, content, and education organizations and conferences
Make recommendations to senior leadership on how to develop social media capability including talent, skills, tools and platforms, and how to best leverage as part of marketing mix
Ability to gain buy-in and influence across organizational levels in a highly matrix organization
Solution-oriented approach to accomplishing strategic objectives and overcoming obstacles
Agile and resilient when priorities shift, able to overcome rapid changes in day-to-day work
Strong strategic and business acumen, with ability to tie social media and content to marketing
Strong management skills and ability to influence direct and indirect resources
Project management capabilities and experience leading wide-scale initiatives
Excellent interpersonal, presentation and written communication skills
Experience working in a complex, fast-paced organization is strongly preferred
Bachelor’s degree in business or marketing, Master’s degree a plus
5-7 years’ experience in digital marketing or online B2C communications roles, of which 4 years’ minimum experience in social media and content strategy/execution

Senior Manager, Social Media Brand Resume Examples & Samples

Establish and manage a cohesive social media and digital plan that includes objectives, strategy, tone and content approach across social media and digital channels, in alignment with brand marketing & business goals
Create & manage agency & third party relationships to effectively align and execute social strategy
Integrates strategy with integrated marketing communications plans to support responsible strategies throughout the business
Identify, plan and implement “real time” social media content and engagement strategy opportunities to reach specific target audiences
Develops and implements tactical plans to support marketing strategies, including creating engagement strategies that generate traffic to our sites, incite conversation and engagement, and grow advocacy and community
Collaborates with and supports a multi-disciplinary global team of subject matter experts responsible for -the development and continual optimization of social assets
Continuously investigates and evolves social listening and engagement methods to optimize efforts of social strategy
BA/BS in Advertising, Marketing, Communications, or related field
7-10 years of social media leadership experience, with a strong social presence of your own
Proven success with an emerging challenger brand, willing to take risks and drive aggressive growth/engagement within a short period of time
Innovative and forward thinking, keeping up with the latest in digital/social media trends and platforms, proactively incorporating new ideas and/or emerging platforms
Proven track record transforming creative ideas into successful social media implementations across multiple brands, with experience planning and executing social campaigns and/or advertising
Strong writing skills – the ability to capture the voice of a brand and execute across multiple platforms
Relevant experience working in online media and/or publishing, with the ability to react quickly to industry trends and adapt strategy accordingly
Advanced knowledge of social media and analytics software
Working knowledge of design, web design/development, CRO and SEO
Ability to successfully manage and develop a team and work well cross-functionally

Senior Manager, Social Media Resume Examples & Samples

Build and execute a world-class social media strategy that engages, drives conversation and strengthens relationships with target audiences
Act as the primary internal champion for social media and ensures integration and governance into all aspects of Symantec’s marketing organization and key business functions
Oversee set and communicate standards, guidelines and policy to encourage employee participation in the social media programs
Work closely with regional and country counterparts to assist in execution of campaigns and serve as primary liaison to the corporate social media team
Partner with leaders across marketing to create innovative social media campaigns and community centric/first campaigns for the social media channels to ensure Symantec’s digital channels are best-in-class
Develop a strategy for an influencer program to build strong social relationships with key influencers
Work with brand, campaigns and digital marketing teams to develop strategic content and paid media strategy to increase Symantec's thought leadership and brand awareness
Help establish standards for measurement, tools and analytics and reporting. Create and manage reporting and the social insights program

Senior Manager, Social Media Resume Examples & Samples

Work closely with the PR and Marketing team to plan and develop content for the Vive blog, as well as all necessary social media sites
Taking ownership for the social media roadmap planning and execution
Act as “editor-in-chief” of the Vive blog, including content sourcing, writing, editing and publishing
Ensure a superior quality of communication and project delivery
Plan social media campaigns, ensuring customer acquisition & coordination with Vive Community team
Maintain & update the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness; encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services
Develop analytics reports and collate data from Social Media efforts, presenting analysis of campaigns and trends to all necessary departments
Coordinate effort with the influencer outreach program and ensure the maintenance of an active brand ambassador network to spread the word about the Company
Monitor the competition and be aware of market changes and developments in social media

Senior Manager, Social Media & Content Resume Examples & Samples

Be the day to day social/content owner within the marketing team working with our product marketing and brand communication functions to formulate strategies for our brand stories
Identify the social media agency and creative individuals to ensure the best in class work, and work with them to produce innovative creative solutions to make our consumers aware of our seasonal stories
Create China social media strategy and drive it through to execution level, following the China brand strategy
Work with your global counterparts to help them understand China insights and needs, meanwhile support and contribute to global projects and programs where necessary
Instil an always-on mentality across the team and drive an ongoing conversation with our audience throughout the year on social media
Keep up to date with the latest developments within ‘digital’ to identify opportunities and partners we would want to make things with
Work with social agencies on a day to day basis being the lead point of contact, ensuring projects are delivered on time and on budget against a clearly defined brief given by yourself with pre agreed KPIs
Track and monitor all projects to formulate insights and recommendations for future projects
Understand the global and China company objectives to ensure your recommendations are in line with set goals and highlight how you help achieve these goals within your work
Manage the annual budget planning and tracking for social media and content function and set up quarterly meetings with all marketing functions to ensure we stay on track

Senior Manager, Social Media Resume Examples & Samples

Leads comprehensive social vision and strategy for strategic audience targeting through use of athenahealth’s core social channels and athenaInsight
Coordinates the planning and execution of social media campaigns to deliver increased awareness, engagement, lead capture, customer acquisition, etc
Oversees the social request process that includes requests from other departments within the company
Provides reporting, benchmarks and analysis, to inform company-wide decision-making and to ensure campaign targets are met
Leverages analytics and metrics to identify areas for optimization, improvements in messaging/creative and operational/cost efficiencies
Cross-team and department social media integration
Help manage team and protocol for effective cross-platform community management
Help to turn vision & budget into a comprehensive roadmap
Continued channel & industry best practice insight, creative ideas
Paid strategy guidance and execution including but not limited too – SEO, PPC, etc
Ability to properly forecast social spend and activations
Highly analytical and strong understanding of performance metrics as they relate to Social Media endeavors
Demonstrated knowledge of key metrics for effective ROI analysis
Development of an online community strategy required
Previous experience merging CRM and social strategy Fundamental knowledge of social advertising opportunities across the major social platforms
Proficient in areas outside of Social Media (insight, SEO, PPC market research, web content/platform, mobile, and traditional media)
Proven leadership and the ability to move a group and/or organization forward
Excellent written & verbal communication skills with engaging presentation skills
Strong time management skills with the ability to plan, prioritize, monitor, & respond to changes quickly
Friendly, diplomatic self-starter with the willingness & desire to take initiative & get the job done
Familiar with Salesforce
Knows the role of social media as part of corporate communications functions such as crisis management
7-10 years of Digital Marketing / Social Media Experience
Bachelor’s Degree and/or MBA
Master’s degree, Marketing or Business is a plus
Demonstrable experience of communicating across major social platforms
Demonstrable experience of activating paid social media campaigns and measurement
Agency management experience or in-house work experience is a plus

Senior Manager, Social Media Resume Examples & Samples

Experience managing/mentoring small teams and thrives working in a cross-functional position
6-8+ years of digital marketing, strategy, communications, and content development experience with leading global consumer brands; retail or fashion experience a must
Strong analytical skills, PowerPoint and Excel a must
BA/BS or higher degree, ideally with a focus in marketing or business

Senior Manager, Social Media Marketing Resume Examples & Samples

Strong relationship-building, negotiation and influencing skills
Experience developing and executing social media strategy within retail category
Digital first mindset with Social Media Marketing/Strategy experience
Experience with consumer insights and shopper behavior preferred
Working knowledge of Microsoft Office Suite

Senior Manager, Social Media, Asia Pacific Resume Examples & Samples

Degree holder with a minimum of 5+ years of experience in marketing with a focus on social media and digital. Experience in advertising agency or with digital/social agency background is a plus
Extensive knowledge and hands-on experience in social media campaigns on key platforms e.g. Facebook, Instagram, Twitter, Snapchat, WeChat, Weibo
Excellent command of written and spoken English
Fluency in Chinese/Japanese/Korean is a plus
Great communication and organizational skills
Strong PC and presentation skills
Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit
Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives

Senior Manager, Social Media Resume Examples & Samples

Communications drives Grab’s growth by promoting and protecting its brand and reputation, ensuring its position as the leading tech company in Southeast Asia. The social media team is responsible for telling the Grab story to consumers. And finding stories to celebrate the human side of our business. This involves leading the development and execution of the regional social media strategy – to drive brand love, cultivate influencer advocacy and manage reputational risks
Develop and execute the social media strategy across Southeast Asia to articulate Grab’s brand, product and values and cultivate community
Collaborate with business partners and manage external agencies and vendors to plan social-first campaigns and delivery of services
Set regional direction and facilitate countries on content planning, community management and online sentiment
Manage regional programme for social influencers and brand ambassadors to share stories about Grab
Analyse metrics for customer acquisition, engagement and advocacy to track campaign success
Work with performance marketing team on social advertising strategy for engaging ads and post amplification
Implement tools for operational efficiency and analytics tracking
Demonstrate firm grasp of new trends, formats and platforms and test & iterate to inform content strategy
Maintain the tone of voice across social channels
Understand demographics of online audience
Manage allocated budgets for regional campaigns and tools
Bachelor’s degree (no preference in field)
Proficiency in social media and analytics tools
Knowledge in content production is a plus, such as photography & videography, and design tools
Previous experience
Both in-house and agency capacities preferred
Consumer sector experience
Experience working in a regional or global team
Experience working in a fast paced and fast growing company
Key attributes
Resourceful in collaborating with teams, finding stories and managing resources
Creative flair and strong sense of what engages consumers in terms of copy, design and formats
Strong project management skills; experience leading initiatives to successful implementation
Knowledge of integrated communications, including PR, marketing, SEO, community
6-10 years of experiencce

Senior Manager Social Media Resume Examples & Samples

Proven experience and expertise in creating content and monitoring social media platforms - LinkedIn, Facebook and Twitter
Strong writing, editing and proofreading skills
Knowledge/experience in the HCM/HR/cloud tech industry an asset
Autonomous with a demonstrated ability to work under pressure; able to manage and deliver against tight timelines and manage several projects simultaneously
High degree of professionalism
Proficient using the latest versions of Microsoft Word, Excel, PowerPoint and ability to train/advise individuals using remote access technology

Senior Manager, Social Media Resume Examples & Samples

Own the strategy and execution of 3D System’s social media presence with an initial focus on Twitter, Facebook, LinkedIn, Slideshare, and YouTube. This will require tight collaboration with PR, product marketing, content, demand generation, and events teams (among others)
Build and keep up-to-date a scorecard to report on social media success
Collaborate with legal and external affairs to create a living, breathing social media policy and communicate this policy regularly to marketing teams and key executive stakeholders
Build a network of select 3D Systems internal stakeholders to build their own social brands and to align with our corporate social media presence
Align social initiatives with editorial calendar and other major marketing and communications programs
Balance real-time and calendared content to ensure we have a vibrant social voice
Administer the 3D Systems brand and experience of our social platforms
Identify key influencers within prioritized social media channels
Discover audience’s needs and curate great content toward their needs
Respond to their feedback like it was your best friend on the other end of the conversation
Serve as the conduit for audience feedback back into our organization – help everyone make smarter decisions, from execs to product, from HR to legal
Collaborate with other marketing and product teams to help us better engage with our audiences
Report status and success into the organization (both event and quarterly reports)
Train and encourage employees on the use of our and their own social conversations
Attend events to be our social reporter
Develop policies and best practices
Use data and analytics to help make smarter decisions
5+ years of running corporate social media strategy
B2B experience required
Proven track record of leading both establishment and expansion of social presence across channels
Running corporate social media programs required
Previously managing direct reports is a plus
Familiarity with PPC, SEO, SEM, A/B
SEO experience
Relationship building
Social media platform management tools
Strong decision making skills

Senior Manager Social Media Resume Examples & Samples

Social media leadership: Helping organizations develop and execute social media plans to achieve strategic, sales, and tactical goals including attracting new clients, engagement, support, enhancing communications, building brand/search recognition, increasing sales and driving recruitment of new consultants or clients
Follower/subscriber development: A proven record of success increasing organizations’ social media followers or subscribers using organic and paid methods
Engagement focus: Understanding and applying social media best practices that drive sharing of content, especially successfully seeding viral content
Creative services: Ability to lead creative teams from concept to production using project management skills coupled with a strong understanding of creative technologies. Adobe Creative Suite expertise is a strong plus
Training & education: Experience in creating programs that teach social media business growth tactics to a large and diverse global audience
Reporting: Understand how to track, measure, and make strategic business decisions based on real data. Experience with Rival IQ is a plus
Leading the social media function for a $100M+ company
Working in an environment with fast-paced deadlines and innovative thinkers, managing internal clients, leading multiple strategic and tactical initiatives at the same time
Hiring and supervising staff and freelancers
Strong strategic thinking, including the ability to see how social media can help achieve an organization’s traditional and interactive strategic objectives
Successful matrix-management of people, processes and initiatives across a diverse group of internal stakeholders to drive results
Experience in beauty, nutrition, wellness a strong plus. CPG, prestige brand, agency or social selling experience also desired

Senior Manager, Social Media Resume Examples & Samples

Minimum of a Bachelor’s degree in communication or related field is required, Master’s preferred, or an equivalent combination of education and/or experience
Minimum of eight years managing socially integrated marketing programs in an agency or corporate environment. Experience in developing brands within social marketing
Record of tangible business results driven via social platforms
Experience developing and delivering content via social and online communities
A strong record integrating with both corporate communications and marketing
Knows the ins and outs of social channels and uses them effectively
Excellent problem solving and analytical skills
Master’s preferred, or an equivalent combination of education and/or experience

Senior Manager, Social Media, Brides Resume Examples & Samples

Work closely with the Site Director and with fellow social media team members to develop and execute creative programming for Brides’ social channels that meet the editorial, marketing, and advertising goals of the brand
Work with print, digital, and creative departments to secure exclusive content for social channels including photos, videos, on-site coverage from live events, and tentpole activations
Play a key role in the pipeline of editorial stories to social media, including headline, image and scheduling optimization as well as sourcing and funnel breaking news items to the larger digital team for immediate editorial coverage
Manage and oversee social content partnerships both within Conde Nast and across the web with like-minded brands

Senior Manager Social Media Resume Examples & Samples

Design and lead the integrated Global SM strategy and the seasonal master calendar (inline and Hype) hand in hand with the Social media and the Statement teams for the business unit
Drive, oversee or connect to all global and local SC activities
Manage, guide the adidas Originals Global SC agency and monitor the results
Support and SMovide SM guidelines and direction to the Hype network
Act as a thought-leader in the arena of SM to help provide guidance to the field, working closely with cross-marketing teams to develop stand-out, seamlessly integrated communication and SM concepts
Establish and maintain key relationships with markets, newsrooms, media and global partnerships
Provide relevant media outlets and adidas subsidiaries with innovative cross-channel SM strategies, compelling story ideas, clear messaging and exciting tools (e.g. photography, press kits, releases, interviews and briefing documents)
Steer and lead the development of communication and SM tools from concept to activation, ensuring that all projects are on time, within budget and on brief
Proactive member of the business unit Brand Marketing and wider SM team, contributing to the alignment, integration and media relevancy of activations, products and concepts. Ensure, coordinate and contribute to the global consistency of the overall adidas brand media message
Lead and organize media events (press conferences, interview sessions, media days, media trainings) celebrating business unit products, campaigns and athletes / assets
Strong interpersonal/communication skills and high level of strategic thinking
Experience in SM campaign development and execution
Solid understanding of consumer messaging and brand reputation
Affinity with cross-channel SM and a strong background in strategy, media relations, journalism / writing and digital PR / social media
Broad understanding of and passion for the fashion/entertainment/lifestyle/music and street industry
Degree in Marketing, Communications, SM or a related field. Master Degree / MBA a plus
6+ years’ industry and / or relevant work experience
Fluent written and spoken English language skills

Senior Manager, Social Media Resume Examples & Samples

Lead team of social media managers and/or specialists. Develop and execute processes for social media publishing, moderation and optimization. Define, measure and report on key KPIs (e.g. social media engagement, audience related KPIs, etc.) and align team around key goals (20%)
Create and manage social media channels for various education, exploration and other impact programs. Set up, measure and optimize Facebook, Twitter and other social media accounts. Grow targeted audiences using both organic and paid social strategies. (20%)
Collaborate closely with others on the Digital team, Programs & Impact, M&E, Talent/Influencers, NGP and others to create/optimize social content, define and deliver social media plans, creative briefs, recap decks, presentation materials, etc. for various social media campaigns. (20%)
Draft posts, write copy and frame/package content in ways that will drive results. Measure, report, test and optimize content and audiences. Provide media asset management, including understanding of the brand’s photo and video licensing rights and research to acquire media, as needed to support engagement campaigns. Use engaging content and analytics to create, execute and constantly optimize campaigns to grow the right audience segments and ensure we’re engaging them with the best social content. (20%)
Work closely with content optimization and analytics specialists to test, learn and iterate (10%)
Define and lead best practices in social media and content marketing across the organization. Work with appropriate external partners and keep up with industry trends and industry benchmarks. (5%)
Manage sentiment and voice on social channels and work closely with Comms and others on crisis management and sentiment reporting as needed. (5%)

Senior Manager, Social Media Marketing Resume Examples & Samples

5+ year experience as industry thought leader and innovator in the area of social media across multiple platforms and channels, with digital media background
Background working with the retail agency (pharmacy, grocery) is an asset
Agency experience with a social media focus is an asset

Converse Senior Manager, Social Media Resume Examples & Samples

Define the macro short and long-term goals for Converse in the social space – from how we want to grow our fanbases on various platforms, to how we want to leverage native tools to creative content, to how we should be effectively leveraging the fans of celebrity talent, and more
Create and lead the execution of global plans that help us achieve these goals, at a brand and product level
Set the expectation for what success looks like, in alignment with our micro and macro goals - from the benchmarks within platforms we should be looking to go beyond, to which tools we use to measure success
Actively participate in the creative development process, working in sync with the Global Brand Communications leads to ensure that we’re creating with social media behaviors and formats at the core
Package and present brand social media perspective and programs at all levels of the company, from regional teams up to marketing leadership
Immerse culturally in the world of our fans and consumers – youth culture isn’t something you can understand from a research report, so living and breathing their world is key
Work closely with Media Director on how we leverage paid social media offerings, specific to each channel
Define how Converse derives insights and learnings from reporting and data, and create innovative ways to express what we’re achieving in social media with our consumer
Explore and test programs for broader use, such as social media shopping solutions, Live broadcasts via social platforms, and other innovative ways to use advancements in the space
Monitor the competition and be aware of market changes and developments, but ensure that we remain proactive and not reactive to what they’re doing
In partnership with the media team, define how Converse derives insights and learnings from reporting and data, and create innovative ways to express to internal non-experts what we’re achieving in social media with our consumer
In partnership with the media and digital teams, explore and test programs for broader use, such as social media shopping solutions, Live broadcasts via social platforms, and other innovative ways to use advancements in the space
A social media/editorial background at a website, magazine, social media platform, agency, or at another brand, with a minimum of 5 years experience. Technical knowledge of social platforms is of course required, but social storytelling skills are far more important
Resourceful, innovative and flexible, with the ability to set and define tasks for yourself and the team. Tell us where we need to go and how we need to get there
Advanced knowledge and understanding of social media platforms and their place in culture and the lives of kids today, primarily focusing on teen/early 20’s global audience
Experience executing programs with partners like Facebook, Instagram and Snapchat, either from the editorial, agency, or brand side
Ability to communicate complex ideas and information simply, up to the communicate information and ideas in written and verbal format to board level, and build and maintain relationships
Strong leadership skills and experience managing both up and down within an organization
Great technical understanding and can pick up new tools quickly