Product Manager, Marketing Resume Samples

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LD
L Douglas
Leon
Douglas
9653 Hane Glen
New York
NY
9653 Hane Glen
New York
NY
Experience Experience
03/2015 – present
Boston, MA
Senior Product Manager, Marketing
Senior Product Manager, Marketing
03/2015 – present
Boston, MA
Senior Product Manager, Marketing
03/2015 – present
  • Own development of new brands (including naming, style, tone, imagery, packaging development) for future product releases
  • In coordination with the Global Marketing team, develop and execute product launch strategies
  • Provide leadership on evaluating Global Marketing’s support of commercialized products and make recommendations to maximize the impact of our efforts
  • Collaborate with clinical to develop clinical communication and presentation for scientific meetings
  • Product portfolio management, including strategic prioritizations, forecasting, supply chain mgmt., line extensions, etc
  • Responsible for product life cycle management including end of life planning/execution and product matrix optimization for assigned product lines
  • Assure highest product and therapy expertise, internally and externally, to include 1:1 training, field procedure assistance, physician trainings
12/2007 – 11/2014
Detroit, MI
Product Manager, Orthopaedic Marketing
Product Manager, Orthopaedic Marketing
12/2007 – 11/2014
Detroit, MI
Product Manager, Orthopaedic Marketing
12/2007 – 11/2014
  • Identifies and implements new product styles, patterns, line extensions, deletions
  • Maintains inventory to include disposition of excess product and maintenance of marketing warehouse for individual line. Creates promotions to move slow-selling items
  • Develops, analyzes and maintains competitive profiles for products and companies including literature resources
  • Develops implements and updates annually the business plan to maximize the company's position, as well as participates in the formulation and development of department’s strategic plan
  • Develops short-term and long term product promotion strategies
  • Formulates effective pricing strategies
  • Produces accurate product sales forecasts in conjunction with Forecast and Planning Department and assists in maintaining it current on a monthly basis
07/2001 – 06/2007
San Francisco, CA
Product Manager, Marketing
Product Manager, Marketing
07/2001 – 06/2007
San Francisco, CA
Product Manager, Marketing
07/2001 – 06/2007
  • Marketing Planning – assist Product Management team create global marketing plans, while partnering with cross-functional teams to execute on time, on budget
  • Conceptualizes development objectives and executes strategy
  • Partner with the program’s engineering leader to develop recommendations and test new developments through a controlled pilot program
  • Drive communication and messaging strategy working in close partnership with Branding and the field force
  • Establish credibility with the Healthcare Solutions and ValveNet field teams through service offering and market knowledge
  • Consumer Champion – embody the “consumer” view internally, driving a fan first viewpoint across the org and post-launch engagement plans
  • Motivates self and others to achieve challenging goals
Education Education
Bachelor’s Degree in Business
University of Illinois at Chicago
Bachelor’s Degree in Business
Skills Skills
  • Ability to understand, analyze, and drive appropriate market research to inform strategic decision-making
  • Understanding of pharmaceutical product planning and execution including new product launches, product marketing and sales strongly desired
  • Ability to interact widely and effectively within the company
  • Ability to work with and manage outside advertising and medical education agencies
  • 3+ years of pharmaceutical/device experience
  • Ability to develop solutions to complex problems requiring the use of ingenuity and creativity; to formulate approaches and strategies which may fall outside of traditional norms
  • Exceptional communication and interpersonal skills
  • Budget management experience
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1

Senior Product Manager Marketing Resume Examples & Samples

  • Develop strategies to achieve assigned brand marketing objectives
  • Develop promotional and service-oriented content for personal and non-personal channels across customer types
  • Lead the planning, implementation, and rollout for assigned programs and tactics to ensure they deliver against defined strategies. This includes the development of creative briefs, the routing of programs/tactics through the Commercial, Medical, Legal, Regulatory (CMLR) review process, and the development of measurement frameworks and metrics to measure effectiveness
  • Assist Sales Training in enhancing/reinforcing sales representatives’ abilities to appropriately communicate and position programs, services and resources
  • Assist with Patient Advocacy activities and develop patient support materials
  • Manage A&P budget and expenses as assigned by the US Marketing Lead, ensuring that resources are utilized effectively efficiently, and compliantly
  • Ensure understanding and adherence by the commercial team to all relevant internal and external policies or guidelines that relate to the team’s activities and deliverables
2

Product Manager Integrated Marketing Solutions Resume Examples & Samples

  • You understand what makes a good business process, use a variety of problem solving techniques to identify opportunities, design and streamline cross functional marketing processes from planning to execution through measurement
  • Customer focused with track record of driving marketing experiences across integrated solutions: you pro-actively reach out to your internal customers to understand current challenges and future opportunities. Be a sounding board of new ideas and understand what they need from marketing technology to be successful. You stay informed of industry trends and best practices, you get how to technology can enable engaging, cross channel, results driven marketing experiences
  • Internal product management: you turn ideas into execution from concept validation, requirements & roadmap development to thinking through system integration impacts, while interfacing with solution architects, developers, and business stakeholders
  • Work with the marketing teams to articulate business problems, develop use cases, and document requirements
  • Develop, analyze, and optimize policies and process for a global marketing organization
  • Leverage industry best practices and trends to define marketing systems roadmap priorities. Ensure technology and processes exist to meet evolving business needs
  • As subject matter expert for our integrated marketing solutions. be able to explain in depth strategy, process and policies for stakeholders
  • Review all project/program deliverables to ensure the solutions are complete, meets specific needs, and are forward thinking
  • Collaborate with senior members to develop core messages describing the strategy and roadmap, including business benefits. Develop for training and support ongoing adoption plans. Help review and edit all necessary documentation as part of the communication and rollout process including emails, ppts and training materials to various constituents
3

Senior Product Manager Marketing Resume Examples & Samples

  • Minimum of a Bachelors degree required, MBA preferred
  • 5 years of pharmaceutical commercial experience, including 2 years of marketing or product management experience
  • Experience/knowledge in rare diseases and/or GI therapeutic area preferred
  • Demonstrated success in marketing, strategy development and cross-functional problem solving
  • Highly developed understanding of US promotional regulatory environments
4

Senior Product Manager, Marketing Systems Resume Examples & Samples

  • Work with Marketing partners, architecture, engineering, and analytics teams to develop the technology roadmap for Marketing and cross-functional programs
  • Serves as a liaison between the business community and the rest of the IT organization to provide product and user experience solutions to meet the business needs
  • Translate the roadmap and requirements into a well-organized scrum product backlog, with clear, concise user stories that guide our development teams
  • Develop requirements, functional specifications or user stories, process definition and refinement, and UAT strategy
  • Serve as a Marketing Systems subject matter expert and work with product and engineering peers to design, prioritize and implement functionality
  • Act as a product owner from strategy to execution and post-implementation
  • Bachelor's degree in relevant field or equivalent work experience
  • Minimum of 8 years of experience in product management or related field. Experience in a Marketing Systems environment preferred
  • Strong SQL skills to access, manipulate, and mine data sets as needed
  • Experience with data analysis
5

Senior Product Manager, Marketing Platforms Resume Examples & Samples

  • Self-motivated with strong leadership and presence
  • Able to work with ambiguous requirements with little or no guidance
  • Strong analytical, planning, prioritization and organizational skills with competing demands
  • Strong knowledge and understanding of business needs with the ability to establish/maintain high level of customer trust and confidence
  • Excellent oral and written communications skills with experience interacting with both business and IT individuals at all levels
  • Must possess critical thinking, problem solving, and decision-making skills
  • Strong skills to produce necessary project documentation including business/data requirements, data flows, user stories, process diagrams, and functional designs
  • In-depth knowledge and hands-on experience in supporting & implementing applications
  • Solid understanding of software development models, web technologies, database concepts and modern service oriented architectures
  • Proficiency with use of story/sprint tracking tools such as JIRA, Version One or equivalent a plus
  • Strong understanding of Sales & Marketing business processes and integrations between hosted services and on-premise enterprise applications a plus
  • BA/BS degree in Computer Science, Business or related field
  • Balanced business/technical background
  • Excellent understanding of functional areas relating to marketing automation and demand generation
  • Experience in using SCRUM/Agile methodologies with enterprise-level application development projects
  • Experience with accessibility evaluation and validation software
6

Product Manager, Angioedema Marketing Resume Examples & Samples

  • Work closely with the Director/Associate Director to ensure marketing plans align with HAE franchise strategies
  • Oversee the development and implementation of key marketing strategies, tactics and messaging for on-going commercialization of HAE franchise
  • Act as day-to-day lead in the implementation of promotional materials, messaging, and programming
  • Act as Shire lead in project management with agency partners including: medical communication, HCP, consumer, digital, PR and advocacy agencies
  • Ensure all resources and programming are in alignment with Shire Compliance, Legal and Regulatory requirements
  • Work effectively with internal stakeholders including: Sales, Patient Services, Medical, Regulatory, Legal/Compliance & Market Insights
  • Attendance at professional & patient conferences
  • Minimum of a Bachelor’s degree in Science and/or business and at least 2 years of relevant brand experience (Marketing, Sales, Market Research, and Analytics). MBA is a plus
  • Agency management experience (briefing/execution/budgetary oversight) preferred
7

Product Manager, Marketing Tools & Technology Resume Examples & Samples

  • Marketing Technology Roadmap: Define and prioritize our marketing tools and technology roadmap based on a deep understanding of our marketing team’s needs and the core capabilities required to support marketing operations across the entire customer life cycle (e.g., audience segmentation, campaign management, content management systems, analytics and reporting, A/B testing platform)
  • Product Development: Identify and document (user flows, specs, wireframes) requirements for features and technical functionality to improve our marketing capabilities and operations, and lead product development along with design and engineering
  • Vendor Assessment, Integration & Management: Work with our engineering teams to assess and recommend third party tools and technologies; work closely with engineering and project management teams to manage the vendor integration process and ensure third party technologies seamlessly integrate into existing systems and processes: manage ongoing relationships with service providers to ensure high level of functionality, service, and performance
  • Metrics: Work with the marketing team to define, monitor and analyze key marketing performance metrics, and use this data to identify new opportunities, generate incremental revenue and improve marketing operational efficiencies
  • Internal Champion: Be a champion for marketing technology initiatives across the organization and serve as liaison between the marketing operational teams and the product and technology organization; meet regularly with stakeholders, communicate your team’s priorities and roadmap, solicit feedback and build consensus for key initiatives
  • 3+ years of experience with marketing tools and technology, including experience in one or more of the following areas: customer segmentation, campaign management and optimization, marketing content management and delivery systems, marketing automation
  • Experience with agile software development methodology and working with engineering, project management and design throughout the product development lifecycle
  • Deep knowledge of marketing technology landscape and marketing campaign management and optimization best practices
  • Track record of synthesizing marketing performance data and analytics into actionable product development plans
  • Ability to focus on solving big problems, but willing to roll up sleeves for smaller issues to support team goals
  • Strong written and communication skills including the ability to communicate to a variety of audiences, from engineers to consumer marketers, and build consensus
  • Experience assessing, selecting and managing 3rd party vendors, including experience integrating 3rd party marketing application into internal applications, data sources and workflows
  • Passion for The New York Times’s mission and commitment to be a part of our innovation and growth
8

Product Manager, Marketing & Brand Management Resume Examples & Samples

  • Strong analytical and technical skills; Ability to analyze business trends and financial metrics
  • Experience in retail, consumer goods and marketing brand management desired 2-5 years
  • Previous corporate experience likely needed to navigate organization
  • Skilled at Excel and PowerPoint
  • Ability to manage project details and timelines
  • Strong organizational and problem solving abilities
9

Product Manager Trauma Sustaining Marketing Resume Examples & Samples

  • Sustaining Marketing –Partner with Franchise Marketing colleagues, R&D engineers, Regulatory Affairs, Quality, Compliance, Complaint Handling Unit, Medical Affairs and Post Market Surveillance in support of field investigations, product complaints, CAPAs and support of product lines. Ensure that stakeholders in all global regions are informed and aligned with product changes and related worldwide programs and initiatives, in order to deliver results
  • Commercial Results - Achieve worldwide business plan objectives of sales, net income, gross profit, inventory and price on an annual basis. Manage expenses within budget. Increase company’s leadership position in trauma market. Develop and execute strategies to grow the company’s #1 position in the worldwide Plate and Screw market and deliver impactful products and services
  • Brand Strategy - Contribute to the maintenance & development of global brands and other key initiatives including lifecycle management. Provide input into portfolio prioritization and development of Line Extensions. Manage the removal of products from market (obsolescence)
  • Business Planning & Execution - Work closely with manager to develop business plans related to area of focus (i.e. business segment, product, region, etc.). Collaborate with other functional areas to execute plan. Partner with franchise colleagues, regional marketing, sales force and R&D to effectively deploy
  • Product Development - Contribute to portfolio plans aligned to company strategy. Partner with R&D counterpart to lead line extension product development programs. Responsible for contributing to product scope, providing design inputs, validating product design, and development of launch messaging and materials, set configurations, etc. Leverage strong understanding of product development process and functional areas (quality, regulatory, etc.) to ensure on-time launches
  • General Business Support - Develop strong relationships with surgeon customers and key targets. Partner closely with Regional Marketing and Sales Teams to gather input on customer needs and ensure strong alignment with product and company strategy. Be responsive in responding to requests from customers (external & internal). Work collaboratively with other functional areas to ensure business issues are addressed
  • A minimum of 5 years progressive business experience in any of the following areas: Marketing, Medical Device Product Development R&D, Medical Device Sales, or a combination of sales and Marketing is required
  • The successful incumbent must have experience developing and executing successful business plans
  • Prior experience managing medical device product lines, including leading cross functional teams and setting / maintaining strategic direction for product portfolio is preferred
  • Experience in developing and maintaining products, services and programs to the healthcare community is required
  • Experience interacting with key stakeholders both internally and externally is preferred
  • The selected candidate must have the ability to work in hands –on, fast paced, customer focused environment
  • World Wide experience is preferred
  • English speaking is required. Fluency in Swiss-German or German is preferred
10

Product Manager, Programmatic Marketing Resume Examples & Samples

  • Own the product roadmap and delivery of new features and enhancements that help carve smarter segments for Expedia brands to leverage
  • Manage internal relationships with key technical support teams to execute on business initiatives
  • Communicate cross functionally (internally and externally) to design, implement, and enhance marketing products and campaigns
  • Oversee competitive analysis and ad-hoc analytics function, identify key insights/drivers and present findings to leadership
  • Work with channel marketing managers and product managers to understand changes in their business and to streamline decision-making to drive more effective execution of marketing initiatives
11

Product Manager, Marketing Resume Examples & Samples

  • Engage with key stakeholders – Cardiovascular Service Line Administrators, nurses and clinicians – to understand voice of customer for the ValveNet application and synthesize findings into strategic and actionable recommendations
  • Partner with the program’s engineering leader to develop recommendations and test new developments through a controlled pilot program
  • Manage a differentiated, transparent and trusting pilot program to ensure meaningful strategic and tactical insight into future opportunities for the ValveNet application
  • Execute the commercial launch of the ValveNet application, subsequent application updates, and next generation launches by planning launch events, developing sales materials, facilitating field training and engaging directly with customers
  • Prepare for launches by developing differentiated value propositions, consistent messaging and positioning to maximize commercial relevance and opportunities
  • Support marketing and branding initiatives including Advisory Board meeting preparation and participation, marketing strategy development, and sales material development
  • Establish credibility with the Healthcare Solutions and ValveNet field teams through service offering and market knowledge
  • Bachelor’s degree is required, MBA is preferred
  • Minimum of 5 years of previous marketing experience
  • Prior experience in medical device industry or health IT required
  • Prior experience developing or marketing applications to hospitals a plus
  • Thrives in a fast-paced and dynamic work environment
  • Possesses strong organizational skills and attention to detail
  • Manages multiple tasks through effective prioritization
  • Motivates self and others to achieve challenging goals
  • Conceptualizes development objectives and executes strategy
  • Converts developments into tactical marketing/launch plans
  • Creates meaningful insights from abstract data
  • Excellent interpersonal, communication and negotiation skills
  • Builds trust with customers, and cross-functional partners
  • Collaborates with and influences others in a shared service setting
  • Speaks up and takes action when important issues must be addressed
  • Intellectually curious and creative thinker
  • Domestic travel up to 30%
12

Senior Product Manager, Marketing Resume Examples & Samples

  • Develop and drive the execution of commercial, downstream marketing strategies and go-to market plans for new products and indications in partnership with regional sales, marketing and education teams to achieve or exceed business goals
  • Collaborates with regional marketing partners to drive globally harmonized and impactful commercial and communication strategies including differentiated value proposition, consistent messaging and positioning to maximize commercial relevance and opportunities
  • Identify opportunities for enhancing the current commercial strategy in the EU market and provide actionable proposals to drive differentiation of Edwards’ products and influence physicians to understand and recommend Edwards THVs as the therapy of choice
  • Effectively collaborate and consult with regional sales, marketing, education teams and other key functions to develop resources, sales and marketing assets and tools in order to successfully execute the commercial strategy and marketing plan
  • Provide leadership on evaluating Global Marketing’s support of commercialized products and make recommendations to maximize the impact of our efforts
  • Establish outstanding credibility with regional Edwards THV teams through product, procedural and market knowledge
13

Product Manager, Payer Marketing, Immuno Resume Examples & Samples

  • Develop brand specific payer resources and act as a liaison with all cross-functional teams to ensure pull-through activities are aligned with brand objectives and priorities
  • Accountable for payer-related communications including serving as brand primary point person for the Account Executives
  • Bachelors degree required; advanced degree is preferred
  • 5+ years in pharmaceuticals and several years of marketing experience are required
  • Previous Payer / Market Access experience is NOT required
  • 1603190
14

Associate Product Manager, HIV HCP Marketing Resume Examples & Samples

  • Must have the ability to conduct analysis and use complex analytical tools
  • Must have a demonstrated excellence in project management and effectively managing multiple projects/priorities
  • Must possess strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences
  • Must have a demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
  • Strategic thinker with ability to formulate, develop and execute development strategy
  • In-depth ability to conceive, develop and implement multi-dimensional marketing and business plans
  • Strong presence with ability to command respect through exercise of sound business judgment and clear decision-making is required
  • Experience coordinating cross-functional teams or work groups as well as direct reports
  • Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials is required
  • Demonstrated ability to manage budgets is required
  • 6+ years of bio-pharmaceutical industry marketing and/or sales experience
  • Bachelor’s degree in marketing or related fields (required); MBA (preferred)
  • MBA or other advanced business degree is desired
  • Therapeutic Area knowledge preferred
  • Direct-to-Patient
  • Experience with Advocacy, Community and National Health systems and services are preferred
  • Canada & Managed Markets
  • Note: Manager is the entry point for these career paths
15

Product Marketing / Associate Product Manager Resume Examples & Samples

  • Manage development and execution of product launch plans, in cooperation with product management
  • Coordinate and execute sales objectives, strategies and added value position of products as defined by channel marketing for each respective channel
  • Manage marketing of product category across channels working with channel marketing managers and sales leadership
  • Drive sell-in presentations and strategy to secure placements with key customers
  • Develop and support business strategies for each product based on proposition and market needs
  • Participate with product manager in product platform planning and market analysis
  • Work with development team and sales to ensure product deadlines and customer expectations are met
  • Promote and support product branding strategy within target markets, internally and externally
  • A Bachelor’s degree in marketing discipline or equivalent education and experience
  • 5+ years of Marketing experience
  • Expertise in multiple marketing communication functional areas
  • Demonstrated ability in building collaborative relationships
  • Demonstrated ability in planning all steps of work related to project management and interface with all departments to initiate and follow-up on work requests
  • Proven expertise with Microsoft Office software and Microsoft Windows Applications
  • Prior experience working in the flooring industry
16

Product Manager, Marketing Resume Examples & Samples

  • Collaborate with clinical to develop clinical communication and presentation for scientific meetings
  • Gain voice of customer, market research, etc to enhance product pipeline
  • A minimum of five years of marketing experience and strong business acumen. Prior experience and knowledge of medical device market environment is required. Interventional cardiology experience is strongly preferred. Prior experience working in or with international markets to commercialize medical devices is strongly preferred. A bachelor's degree is required. Postgraduate degree is preferred
  • Ability to understand, interpret and manage clinical data from both presentations and publications
  • Demonstrated ability to conceive, develop and implement commercial strategies, convert these into tactical marketing plans and deliver results with a specific emphasis on new product launches
  • Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership
17

Senior Product Manager, Marketing Resume Examples & Samples

  • Develop and drive the execution of commercial, downstream marketing strategies and go-to market plans
  • Help define the market development needs for tricuspid globally
  • Build productive relationship with tricuspid KOLs domestic and internationally
  • Partner with R&D to drive portfolio
  • A minimum of 8 years’ experience with a bachelor’s degree (6 years minimum with a master’s degree) relevant marketing experience, knowledge of medical device market environment and strong business acumen
  • Interventional cardiology experience is strongly preferred. Prior experience working in or with international markets to commercialize medical devices is strongly preferred. A bachelor's degree is required. Postgraduate degree is preferred
  • Possesses good organizational skills, attention to detail, and ability to manage multiple tasks through effective prioritization in order to meet tight deadlines in an environment of competing priorities
  • Consistently pushes self and others to achieve challenging goals and objectives with a track record of executional successes based on integrity. Can be counted on to achieve goals and is both top & bottom-line oriented
  • Ability to effectively influence and collaborate with multiple stakeholders through utilization of organizational channels, experience and influencing skills to persuade others of the course of action
  • Adheres to all company policies, procedures and business ethics codes
18

Product Manager, Marketing Resume Examples & Samples

  • Manage the development and execution of commercial marketing strategies and tactics in order to achieve or exceed the business unit goals for the US balloon-expandable business
  • Drive commercial launch activities for new products and line extensions including communication strategies, value proposition, product positioning, messaging and marketing collateral
  • Monitor clinical data, competitive activity and market trends to understand the state of the TAVR market and be able to adjust tactics as needed
  • Must be able to thrive in a fast-paced and dynamic work environment. Possesses good organizational skills, meticulous attention to detail, and ability to manage multiple tasks through effective prioritization in order to meet tight deadlines in an environment of competing priorities
  • Consistently pushes self and others to achieve challenging goals and objectives with a track record of executional successes based on integrity. Can be counted on to achieve goals and is both top and bottom-line oriented
  • Domestic travel up to 40%
19

Marketing Associate Product Manager Resume Examples & Samples

  • Participate in the execution of marketing tactics including digital and sales collateral
  • Manage agency partners to deliver quality marketing pieces
  • Assist with booth and product theater execution for major psychiatric congresses
  • Work with promotional review committee (Medical Affairs, Regulatory, and Legal) to gain approval for promotional items
  • Collaborate with sales training to ensure optimal communication of the materials and messages to field sales
  • Manage updates to existing marketing materials and pull them through the approval process
  • Ad-hoc projects as needed
  • 2-4 years of product management/marketing experience in the pharmaceutical or biotechnology industry OR MBA program
  • Superior organization and administrative skills
  • Ability to perform in a fast paced environment
  • Ability to work with internal stakeholders and external vendors
20

Product Manager, Marketing Resume Examples & Samples

  • Lead crop team to develop integrated Specialty Crop strategy and business plan for specialty crops (including Key Crops)
  • To develop key brand plan as well as innovative marketing campaign program to support sales team achieving short term financial target and long term strategic growth goals
  • Lead new product launches in Specialty crops with professional launch plan in market positioning, targeting right segment with value based pricing strategy
  • Work with county crop team to develop crop solutions in strategic crops and develop plan in selling crop-based solutions
  • Responsible for 10 year crop and product forecast as well as market trends in each indication and crop, relative to Specialties (Amiga system)
  • As the key country contact partner for the Regional crop team, to actively support APA crop strategy and share best practice and experience from local market
21

Global Marketing Associate Product Manager Resume Examples & Samples

  • In collaboration with marketing managers, drive portfolio management and develop product pipeline and roadmap for the Surgical portfolio
  • Support idea and concept development process, market insights & analysis, financial analysis through relationships with global Key Opinion Leaders (KOLs), Total Customer Insights and other activities – Global Voice of the Customer (VOC)
  • Participate in gating process as defined for assigned Surgical franchises, including project team deliverables at each stage
  • Develop global content for New Product Introductions (NPIs) including market development, training, education and sales/marketing collateral (publications, brochures, electronic media and marketing communication / education content)
  • Support operational initiatives to improve cost, quality, product efficiencies and profitability
  • Support global product positioning, commercial region pricing and promotional initiatives
  • Foster relationships with key clinical individuals/organizations within the industry
  • In collaboration with manager, develop and maintain annual operation plan and budget for Surgical portfolio initiatives
  • Adhere to and ensure the adherence of Teleflex Code of Ethics, all Company policies, rules, procedures, and housekeeping standards
  • Sales experience in medical device industry preferred
  • 1-3 years of product management experience or related responsibilities
  • 1-3 years of experience within healthcare and/or medical device industry
  • Communication Skills: Written and verbal communication with a broad spectrum of people having diverse backgrounds, education, and experience (internal and external). Knowledge of standard written business communications (letters, plans, reports)
  • Organization Skills: Organize information quickly and multi-task to meet commitments. Capable of working independently, accepting accountability, and being self-motivated. Ability to remain flexible and reprioritize activities as needed
  • Presentation Skills: Public speaking skills with the capacity to present in front of groups. Develop and implement product training programs
  • Accounting Skills: Contribute to budget planning, communicate budget priorities, and develop pricing strategies and sales promotion strategies on assigned products
  • Creativity Skills: Create advertising, literature, and sales and marketing promotions
22

Senior Product Manager, Marketing Resume Examples & Samples

  • Understanding customer (vendor) needs, defining clear project plans and executing to high expectations in a fast-paced environment
  • Interact with stakeholders at multiple levels, and work with business, product and program teams to define and deliver solutions
  • Own vendor segmentation, vendor-facing marketing strategy, positioning and development
  • Build metrics/reporting/analytics to track and respond to vendor acquisition, engagement and retention
  • 5+ years of relevant marketing experience (including market segmentation and customer insights, offering design, messaging/positioning development, and/or product launches)
  • Outstanding interpersonal skills - decisive, action-oriented, and able to motivate and inspire others
  • Strong analytic approach and bias for data-based judgment. Experience leveraging customer insights to drive marketing decisions
  • Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities
  • Demonstrated ability and willingness to operate autonomously, roll up sleeves and execute to get the job done; general manager / owner mentality
  • Ability to navigate ambiguity
23

Senior Product Manager, Marketing Resume Examples & Samples

  • Develop and drive the execution of commercial strategies and go-to market plans
  • Help define the market development needs for heart failure regionally and globally
  • Build productive relationship with interventional/heart failure KOLs domestically and internationally
  • Partner with R&D to drive project and portfolio development
  • Interventional cardiology and/or cardiac rhythm management experience is strongly preferred. Prior experience working in or with international markets to develop and commercialize medical devices is strongly preferred. A bachelor's degree is required. Postgraduate degree is preferred
24

Senior Product Manager, Marketing, Copd Resume Examples & Samples

  • Collaborates and contracts with professional organizations on programs, meetings, and materials
  • Brand partner with Sales Training in the execution of new training materials or initiatives
  • Partners with the field sales force to understand their resource gaps and opportunities by building strong relationships and participating in field rides
  • Works collaboratively with internal and external stakeholders and vendor partners to manage HCP materials and resources through the internal review committee process (PMRC)
  • Brand Partner to various cross functional teams (Sales Leadership, Sales Training and Operations, CS3, Commercial Analytics, Managed Markets, Medical Affairs, and PMRC)
  • Responsible for the day to day management of core professional agency partners including management of associated budgets, forecast and accruals
  • Manages vendor contract (Purchasing Requisitions, invoices, and approvals) processing
  • Utilizes strong communication skills to effectively communicate both internally and externally
  • Bachelor’s degree. Advanced degree (MBA, or equivalent experience) preferred
  • Marketing experience in the Respiratory/COPD Therapeutic area highly preferred
  • 3+ years of pharmaceutical/device experience
  • 2+ years of marketing strategy experience (e.g. marketing, market research, new products planning) preferred
  • 2+ years of pharmaceutical/device sales or other external customer facing experience (e.g. medical science liaison) experience preferred
  • Understanding of pharmaceutical product planning and execution including new product launches, product marketing and sales strongly desired
  • Ability to interact widely and effectively within the company
  • Ability to work with and manage outside advertising and medical education agencies
  • Ability to develop solutions to complex problems requiring the use of ingenuity and creativity; to formulate approaches and strategies which may fall outside of traditional norms
  • Budget management experience a plus
25

Technical Product Manager, Growth Marketing Resume Examples & Samples

  • Ensure strong collaboration and communication across the company and serve as a primary point of contact for internal stakeholders on anything related to paid User Acquisition
  • Collaborate closely with the growth marketing engineers on ETL, API integrations and systems
  • Develop architecture and roadmap for our programmatic marketing buying
  • Lead the implementation of third-party marketing integrations and APIs
  • Manage relationships with external marketing partners
  • Own technical project management and design of internal marketing tech infrastructure
26

Product Manager, Marketing Execution Resume Examples & Samples

  • Creating and prioritizing product backlog by identifying unmet user needs (Gathering & prioritizing functional system requirements)
  • Define product narratives for new features/functions (one-pager) and develop benefits case
  • Work hand-in-hand with the business to understand and document business requirements for merchandising and/or marketing workflow. Complete treatments for new feature/functions
  • Write functional user stories (or use cases) associated with corresponding treatment that
  • Partner with user experience (UX resources) to user-test designs through mock-ups, functional prototypes, etc. to ensure they are meeting intended goals
  • Responsible for communicating product solutions and benefits to customers and stakeholders; including knowledge transfer and training for on-going management of features
  • Develop supporting business cases, including financial impact and benefits statements, to support feature/functionality concepts and sell the concepts to internal audiences through persuasive oral and written presentations
  • Manage expectations (negotiating appropriately - right people and right time, where necessary) to ensure a common understanding of where, when, and how the business user stories can be prioritized optimally
  • Secure deep understanding of the data and how it represents and is used by the business; identify gaps where they exist and communicate them to the Data Governance team
27

Product Manager, Marketing Loyalty Resume Examples & Samples

  • Envisioning the development of cohesive future state processes
  • Identifying process and systems gaps preventing realization of the future state process model
  • Responsible for testing and verifying acceptance criteria are met
  • Can successfully champion new initiatives to leadership team. Present and secure approval from senior management and other key stakeholders, as necessary
  • 3-5 years’ experience in one or more of the following areas: product management, business process development or consulting role
  • Retail experience with some or all of the following marketing functions
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Product Manager Global Marketing, Gaucher Resume Examples & Samples

  • Developing Global Strategic Brand Plan in line with Global Rare Vision and Mission
  • Working with a cross functional team (Care Coordination, Regulatory, Legal, Medical, Business intelligence, market access, etc.) to support regional Gaucher markets
  • Supporting adherence strategy
  • Overseeing brand presence at congresses
  • Developing and coordinating internal communications and activities
  • 2 years Marketing experience in industry
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Product Manager, Immunology Marketing Resume Examples & Samples

  • Plays key role in the annual marketing plans and participants in the development of the strategic plan for the assigned brand. Annual plan development is based on effective market definition/segmentation, an understanding of relevant customer needs, a thorough analysis of market data, and identification of critical market trends and opportunities
  • Under the direction of their manager, develops and executes all growth and brand strategies, including programs that target health care professionals. Gains management approval by presenting detailed tactical plans prior to implementation of programs. Leads all aspects of tactical implementation, including timelines, creation and medical-legal-regulatory approval of promotional materials, and training of internal stakeholders and field sales professionals. Gains management approval for promotional materials in advance by reviewing and presenting creative briefs
  • Assumes overall advertising and promotion budget accountability. Works with finance and their manager to monitor spending against budget/forecast. Reports budget results in a timely manner. Works with finance to develop projections for both production and sales forecasts. Responsible for inputs into product life-cycle management
  • Under the guidance of their manager, evaluates effectiveness of strategies and tactics, including development of program success metrics, evaluation criteria, and feedback mechanisms. Accountable for program life-cycle management and return-on-investment analysis
  • Interacts with key internal stakeholders to ensure strategies and tactics are linked to achievement of critical business objectives. Key internal stakeholders include medical, research and development, finance, global, regulatory, sales, corporate accounts, sales training, and manufacturing. Works closely with field based professionals (National Account Managers, Sales Representatives and Medical Science Liaisons) to ensure the execution of tactics are aligned with brand strategies
  • Assists manager with the evaluation and development of selection criteria for external agency partners; develops, manages and maintains effective agency relationships
  • Participates as an active member of the therapeutic area marketing team, which is functionally responsible for the overall management and direction of the entire franchise including new pipeline products
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Product Manager, Immunology Marketing Resume Examples & Samples

  • Develop strategic and tactical plans to advance access and reimbursement goals for portfolio
  • Lead the development of local market strategies balancing the needs of both payers and provider stakeholders
  • Collaborate with Enterprise and Brand management to support product launch strategies and ensure customer account pull-through
  • Routinely analyze business trends, anticipate issues/opportunities, and develop plans of action
  • A minimum of a B.A./B.S. required
  • MBA is preferred
  • A minimum of 5 years of relevant business experience in the pharma/biotech/healthcare industry is required
  • A minimum of 2 years Marketing preferred
  • Must have excellent communication and project management skills, and an ability to influence without authority
  • Demonstrated intellectual curiosity and willingness to take prudent risks –appropriately pushing boundaries to drive transformative outcomes
  • Ability to share prior examples of being a self‐starter with a track record of challenging the status quo and delivering timely results
  • This role is located in Horsham, PA and will require up to 20% domestic travel.Marketing
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Product Manager, Marketing Resume Examples & Samples

  • Drive communication and messaging strategy working in close partnership with Branding and the field force
  • Develop and lead Heart Team programs that will continue to increase Marketing’s presence and value with the field force
  • Develop outstanding credibility and strong relationships with the field force through product, clinical and competitive knowledge
  • Manage the development and execution of commercial marketing strategies and tactics in order to exceed the business unit goals for the US balloon-expandable business
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Product Manager, Marketing & SEO Resume Examples & Samples

  • Understanding of basic Knowledge for Frontend (HTML, CSS, JS/JQuery) is a must, and Databases (optional)
  • Strong passion for Product Development
  • 2-3 years of work experience, preferably a combination of software development, entrepreneurship, and analytical positions
  • Experience in Product Management, system architecture and system analysis
  • Experience with tech project management that help marketing initiatives
  • Eager to experience with new technologies, coach a team of developers, IT support, QA and interface on a daily basis with different business departments
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Product Manager, Marketing Technology Resume Examples & Samples

  • Own a key experience within the customer journey and build a vision and robust strategies in support of the area to continuously enhance the Nordstrom marketing experience
  • Build and own an innovative roadmap of features and services to drive and accomplish key outcomes for Nordstrom
  • Conduct data-driven analyses to continuously maintain a pulse on performance and the state of the business and report out those results to key stakeholders
  • Prioritize work for delivery teams based on data and customer needs and effectively communicate business needs with stakeholders
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Senior Product Manager, Marketing Resume Examples & Samples

  • Develop and own go-to-market strategy and execution for new product
  • Design and lead overall program marketing strategy (customer acquisition, engagement and retention)
  • Define and execute test & learn strategy to optimize marketing activities
  • Lead customer insights post-launch, including the collection and prioritization of customer feedback
  • Own partnerships with Amazon teams to drive continued product innovation / collaboration
  • Own development of new brands (including naming, style, tone, imagery, packaging development) for future product releases
  • Bachelor’s Degree in Business, Marketing, Communications, or related discipline
  • 6+ years of experience in Product Management and Development, Brand Building, Product Marketing, and/or Product Development
  • Strong data extraction, analytical and problem solving skills
  • Experience defining and leading customer insights or concept testing
  • Excellent collaboration skills that enable you to earn trust at all levels
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Manager, Marketing & Product Management Resume Examples & Samples

  • Define the customer segmentation and targeting approach to drive growth in eBooks
  • Determine our end-to-end marketing strategy and lead execution
  • Develop new and innovative customer experiences to drive engagement and excitement
  • Take the lead in running the business and hitting our revenue and customer goals
  • Drive weekly, monthly and annual business reviews with senior leadership
  • Collaborate across multiple teams, including design, development and product management, to drive high-impact projects
  • Leverage data analysis to research ambiguous problems, generate insights and identify opportunities
  • Hire and develop a world-class team
  • Bachelor’s degree in business, engineering, marketing or related field
  • 7+ years of relevant work experience in product management, marketing or financial analysis
  • MBA or related Masters
  • Ability to operate in a fast-paced environment and manage multiple competing priorities
  • Demonstrated track record of cultivating strong working relationships and driving collaboration across multiple business and technical teams
  • Ability to operate simultaneously and effectively in both tactical and strategic modes, with strong attention to detail
  • Publishing or internet/e-commerce experience
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Senior Product Manager, Marketing Operations Resume Examples & Samples

  • Be part air-traffic controller, part operator, part analyst, and part builder
  • Make impact in a highly collaborative environment across engineering, product marketing, visual design, and user experience
  • Define, own, and manage the online go-to-market workflow across the Devices product portfolio
  • Provide oversight into all Tier 1 product launches and peak sales events like Prime Day
  • Build strategic vision for Online Devices Marketing go-to-market platform and ensure infrastructure and technology solutions are in-line and fully scalable with evolving business strategies
  • Define and on-board workflow and information management tools while driving documentation and retention policies for business-critical functions
  • Leading process improvement projects to drive increase efficiencies in an ever-growing team
  • Manage the on-time delivery and execution of all product launches and cross-product campaigns (e.g. Prime Day)
  • Develop reporting and business insights tools, dashboards and best practices that scale across 35+ individuals
  • Communicate project statuses weekly, flagging and troubleshooting potential issues
  • Own worldwide summits and agendas for online experience teams, facilitate best practices sharing and adoption globally
  • Experience delivering results, starting up new services, and delivering projects
  • Experience managing online marketing, project management, process improvement teams
  • Experience working within a global team
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Product Manager, Policy Marketing Resume Examples & Samples

  • Execute on the external communication plan, which includes developing or consolidating talking points and presentation materials for senior leaders; will also include the design and launch of tools and training for stakeholder-facing teams such as Account Executives and/or State and Governament Affairs and Advocacy to effectively educate external stakeholders on these complex issues
  • BA/BS degree or equivalent
  • 3-5 years of demonstrated high-level technical and professional knowledge and skills in the areas of Marketing or Market Research or Access and Reimbursement in the pharmaceutical or biotech industry
  • Critical thinker that exhibits intellectual curiosity about complex issues facing the biopharmaceutical industry
  • Exceptional powerpoint skills
  • Exceptional interpersonal and communication skills and ability to effectively & efficiently drive performance within a matrix organization
  • Strong communication skills, the ability to network across a broad internal and external matrix organization, and the skills necessary to form strong, productive partnerships
  • Strong ability to prioritize and work effectively in a fast-paced, dynamic environment
  • PharmD and/or a business degree with experience in payer landscape and/or marketing
  • Experience leading cross-functional teams to accomplish specified goals
  • Track record of highly ethical and compliant behavior
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Product Manager, Specialty Marketing Resume Examples & Samples

  • Contributions to the annual marketing plan and its strategies, tactics, and budgeting recommendations—defining and tracking results
  • Develop, implement, and measure integrated marketing initiatives—digital, non-personal, and direct selling campaigns
  • Conduct essential marketing activities, including but not limited to: message development, print and digital tactics, multichannel promotion, Market research and advisory panels, segmentation and targeting, launch planning, key customer relationships and advocacy development
  • Effectively manage the medical/legal/regulatory promotional review process in order to ensure timely marketing material development and deployment
  • Coordinate with market research to generate market/customer insights that assess customer attitudes, product utilization, identify barriers and drivers in order to guide and support strategic marketing plan development, creation of impacting product messaging and advertising/promotional tactics based on the research
  • Collaborate cross-functionally with sales, training, communications, legal, regulatory, medical, commercial development, pricing, national accounts, marketing operations, etc. to effectively execute marketing tactics and ensure internal approvals of promotional items occur in a timely manner and within budget
  • Provide the sales team with the necessary technical expertise to enable them to sell the product and assess the suitability of current promotional material and it’s optimal utilization. This involves printed, and digital promotion material, product training, conventions and meetings content
  • Analyze and present competitor strategies, trends and market activity to ensure that the sales force and HQ team is kept up to date on new developments. Effectively manage the advertising / medical communications agency to develop promotional items to support the marketing plan
  • Minimum of a Bachelor's degree (or equivalent) and 2-4 years of experience in marketing, sales, other commercial roles, or combination of those. At least 5 years of total professional work experience. MBA desirable, but not required, as a combination of experience and/or education will be taken into consideration
  • Professional work experience in healthcare, with pharmaceuticals preferred. Knowledge of the healthcare and/or pharmaceutical industry and customer base in order to make decisions and drive teams in all areas of the business is important. Proven experience in initiating, driving and managing cross functional, interdependent projects to completion is a plus
  • Experience building and executing marketing advertising and promotional tactics, and development of executable go-to market plans generated from leveraging key customer insights
  • Market research familiarity (e.g., build and interpret qualitative and quantitative market research)
  • Experience with retail, specialty and/or hospital/clinical business channels is a must, and knowledge of therapeutic areas like allergy or respiratory is preferred
  • Experience managing budgets and other financial components (e.g., forecasts), as well as strong project management experience. Customer facing or sales experience or equivalent is preferred
  • Portfolio marketing and strategy is a plus
  • Proactive and results oriented (i.e., hands on, roll-up your sleeves approach). Ability to build strong and productive internal and external relationships and perform in a way that encourages an environment around teamwork, communication and collaboration
  • Highly motivated, intelligent individual with strong analytical, problem solving and interpersonal skills. Individual must possess a keen marketing/customer curiosity and the strong leadership skills to pursue each project with enthusiasm and passion. Strong communications skills, an ability to work effectively cross-functionally, and the ability to manage multiple competing priorities simultaneously. Strong project management skills required. Capability for future career growth important
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Assoiate Product Manager, Marketing Resume Examples & Samples

  • Closely partner with the field force in order to understand the current state of the transcatheter aortic valve replacement (TAVR) market and execute field-based marketing programs; this will be achieved through maximized physical presence in the field and virtual support to the highest degree
  • Develop outstanding credibility and strong relationships with the field force through product, procedural, clinical and competitive knowledge
  • Closely collaborate with Branding, Sales Training, Physician Training, Global Marketing, Upstream Marketing and other key functions to ensure the development and execution of a comprehensive marketing and product strategy
  • Skilled at effectively communicating and collaborating with multiple stakeholders. Ability to use multiple organizational channels, experience and influencing skills to persuade others of the course of action
  • Performs at the highest-level and possesses the ability to manage complex tasks with demanding requirements
  • Strong individual contributor. Speaks up when important information or questions must be raised and takes action when issues must be addressed
  • Creative out of the box thinker who is intellectually curious
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Product Manager, Marketing Resume Examples & Samples

  • Consumer Champion – embody the “consumer” view internally, driving a fan first viewpoint across the org and post-launch engagement plans
  • Product Expert – create best-in-class messaging that lives both in-game and out, ensuring key selling features and product info is represented accurately in market
  • Campaign Coordination – work with digital and in-game communications team to build daily editorial calendar to ensure effective coordination of campaign marcomms across multiple titles both in and out-of-game
  • Marketing Planning – assist Product Management team create global marketing plans, while partnering with cross-functional teams to execute on time, on budget
  • Asset Trafficking and Coordination – Ensure asset/copy review and approval from key stakeholders in BU, studio and legal as required. Work back from go-live dates in digital marketing calendar to ensure on-time delivery, providing updates as required
  • Marketing Operations Support - Support PM in building out the digital calendar, identifying cross-functional team requirements and communicating requirements to key stakeholders
  • Performance Tracking – Monitor performance of live services promotions and build mini after-action reports including performance analysis and recommendations to be used by Product Management team to drive future promotions and strategic planning
  • Competitive Intelligence – Assist Product Managers complete competitive intelligence efforts to maintain visibility on the best practices leading publishers, titles, genres and business models
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Product Manager, Orthopaedic Marketing Resume Examples & Samples

  • Conducts on going research to define market needs (includes interfacing with hospital personnel, surgeons, nurses, and sales representatives, surgical observation, and literature review) to develop and maintain product lines
  • Identifies and implements new product styles, patterns, line extensions, deletions
  • Maintains inventory to include disposition of excess product and maintenance of marketing warehouse for individual line. Creates promotions to move slow-selling items
  • Identifies product and service opportunities to meet market needs
  • Develops, analyzes and maintains competitive profiles for products and companies including literature resources
  • Develops implements and updates annually the business plan to maximize the company's position, as well as participates in the formulation and development of department’s strategic plan
  • Develops short-term and long term product promotion strategies
  • Formulates effective pricing strategies
  • Produces accurate product sales forecasts in conjunction with Forecast and Planning Department and assists in maintaining it current on a monthly basis
  • Manages activities with members of various departments to implement the marketing plan (includes sales, operations, research and development, regulatory, quality assurance)
  • Develops and manages new product introduction process, including written product proposals, project management, all launch activities, line extensions and modifications
  • Develops all marketing communications materials and promotional items (e.g. catalogs, brochures, giveaways, press releases, and training materials) for assigned product line
  • Distributes updates on products, the market, and competitive activities
  • Creates and maintains all training and in-service materials for product line and conducts product demonstrations and seminars to internal and external personnel as requested
  • Provides technical product support to the sales force, customer service and managed care
  • Coordinates participation at trade shows, workshops, meetings with surgeons and hospitals, sales meetings and participates as required
  • Performs special projects as assigned
  • Leads team projects and cross-functional assignments
  • Drives and controls R&D process with suppliers and OEM customers
  • Must embody the Company’s Vision, Mission and Values
  • Other duties may be assigne
  • Must be able to travel domestically and internationally by air and car, and work occasional weekends. Must possess a valid government issued drivers license and passport
  • Requires excellent written and interpersonal communication skills
  • Computer skills in Windows, Lotus e-mail, Excel, Power Point and word processing desirable. SAP experience highly desirable
  • This position requires the handling of instruments that may have been contaminated by blood or other bodily fluids. In compliance with Occupational Safety and Health Administration (OSHA) regulations, Aesculap will provide a safe working environment for all employees
  • Must comply with applicable ISO and FDA regulations as stated in the Quality Manual
  • Must embody the Company’s Vision, Mission, and Values
  • Support Associate Product Manager on projects, deliverables and development
  • Bachelor’s degree in Business, Marketing, Engineering or equivalent 4 – 6 years work experience, specifically in Marketing field
  • At least 4 years in medical device product management
  • 2 years of business to business sales experience preferred
  • Language and mathematical skills; reasoning ability
  • Mathematical Skills: Ability to add, subtract, multiply, divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs
  • Reasoning Ability: Ability to define problems, collect date, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables
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Product Manager, Marketing Resume Examples & Samples

  • 2+ years experience in related field, preferred
  • Familiarity or experience in Photoshop and InDesign
  • Applies working knowledge in the application of concepts, principles, and technical capabilities to perform varied tasks
  • Works on projects of moderate scope and complexity
  • Identifies possbile solutions to a variety of technical problems and takes actions to resolve
  • Applies judgment within defined parameters
  • Receives general guidance may receive more detailed instruction on new projects
  • Work reviewed for sound reasoning and accuracy
  • Manage Cardinal Health's Kinray Consumer Health Program: work directly with customers signing them up for the program
  • Update Kinray's Weblink ordering platform using Citrix and HTML
  • Work closely with Kinray's Vendor Management and Category Management teams
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Product Manager Downstream Marketing Resume Examples & Samples

  • Contribute to the development and execution of business plans. Participates in strategic planning, market assessment, product positioning and messaging, development of promotional materials, and assisting in product training
  • Provide support for the field sales force and maintain ongoing communication to assess their needs and general market trends
  • Develops and sustains effective Marketing Communications, Marketing Analytics, & Education Program Management
  • Understand the clinical environment influencing the Upper Extremities business, including clinical procedures, the key decision makers, and business barriers & motivations
  • Assesses competitive activity, understands the potential impact business, and provide proactive measures to defend the business
  • Participates with the financial/sales/supply chain forecasting processes, as well as other operationally related issues. Provides input to the development of the marketing mix (pricing, promotion, product, and portfolio.)
  • 5 years of marketing and/or sales experience preferred
  • Experience successfully partnering with cross-functional groups within the organization including R&D, sales, legal, regulatory, clinical, finance, supply chain, etc. is required
  • Medical device experience preferred
  • Travel: Up to 40%
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Associate Product Manager Downstream Marketing Resume Examples & Samples

  • Assist in developing and sustaining effective Marketing Communications, Marketing Analytics, & Education Program Management
  • Assess customer needs and communicate those needs
  • Contribute to the development and execution of business plans. Assist in strategic planning, market assessment, product positioning and messaging, development of promotional materials, and assisting in product training
  • Establish and develop key internal and external relationships, including cross functional teams, other business units, sales, and key opinion leaders
  • Assists in the assessment of competitive activity, understanding the potential impact business, and provide proactive measures to defend the business
  • Assist with the financial/sales/supply chain forecasting processes, as well as other operationally related issues. Provides input to the development of the marketing mix (pricing, promotion, product, and portfolio.)
  • Learn key technologies and support new product introductions within the Product Development Process
  • 2 years of marketing and/or sales experience preferred
  • Travel: 25%-40% annually
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Senior Product Manager, Marketing Resume Examples & Samples

  • Gather and share voice of customer upstream to Global Marketing and R&D
  • Deeply understand the competition and manage competitive intelligence
  • In coordination with the Global Marketing team, develop and execute product launch strategies
  • Assure highest product and therapy expertise, internally and externally, to include 1:1 training, field procedure assistance, physician trainings
  • Implementation of regional marketing strategies, including development of local tactics, in close cooperation with marketing teammates while also leveraging cross-functional teams
  • Product portfolio management, including strategic prioritizations, forecasting, supply chain mgmt., line extensions, etc
  • Responsible for product life cycle management including end of life planning/execution and product matrix optimization for assigned product lines
  • Supports key operational activities, including product recalls, backorders, inventory, etc. in coordination with cross-functional partners
  • Support Mar Com/Events, including nationwide Stryker NV events, workshops and congresses
  • Assure excellence in KOL management in conjunction with sales team
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Senior Product Manager, Marketing Resume Examples & Samples

  • Identify and quantify strategic marketing opportunities that can drive customer purchase behavior and improve the international CX. Use data to construct a point of view
  • Effectively communicate customer insights that inform business strategy for all Global Exports functional teams, rooted in relevant metrics, historical data, and trend reporting
  • Conceptualize and lead global marketing product enhancements (e.g. personalization for international customers, content management system that operates at scale, new onsite features)
  • Leverage internal tools to launch an automated global email strategy. Lead plans for rapid experimentation and optimization of email programs
  • Partner with business and technology stakeholders and leaders across the organization to drive strategic initiatives through leadership and influence, with an eye towards helping the international customer
  • Measure all marketing activities through defined success metrics and reporting processes
  • Master’s degree and/or advanced education in relevant field (marketing, business, product)
  • 2+ years leading product/feature development in a marketing or customer-focused capacity
  • Passion for global scope and delivering solutions for international customers
  • Self-starter with exemplified ability to work independently and autonomously
  • Proven ability to identify, analyze, and solve ambiguous problems independently
  • Proficiency with analytics tools and web traffic reporting, including A/B or multivariate testing, database query tools (SQL/ETL), and basic markup language (HTML/XML)
  • Proven ability to communicate marketing metrics to leadership and cross-functional teams
  • Experience with customer segmentation, profiling, and targeting
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Product Manager, Global Marketing Resume Examples & Samples

  • Work with key stakeholders to evaluate resources and come out with a detailed project timeline for the product. Define and update our value proposition and product differentiation through ongoing customer feedback, user research, and market/competitive analysis
  • Carry out project timeline, work on content with stakeholders, and make sure all tasks with dependency can be delivery on time
  • Compose design brief & spec based on business requirements from stakeholders. Efficiently and accurately delivery your requirements to UX, UI and tech managers
  • Carry out tech research and tech risk assessment in order to provide solutions on the product design
  • Work with product UX and develop a deep understanding of user’ needs through user research, school visits, parents’ interviews, and competitor audits
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Product Manager, Marketing Ops Resume Examples & Samples

  • Drive smarter data driven actionable insights on how to optimize business and be comfortable doing tear-downs to rethink business executions
  • Lead the product roadmap, delivery of new features and improvements that help run our marketing campaigns with real time data for Expedia brands to use
  • Manage prioritization for a marketing technology engineering team using Scrum and Kanban frameworks
  • Communicate cross functionally (internally and externally) to design, implement, and improve marketing products and campaigns
  • Lead competitive analysis and ad-hoc analytics function, identify key insights/drivers and present findings to leadership
  • Identify actionable opportunities and build business cases to support investment
  • Manage A/B testing, analysis and reporting to drive accelerated growth and profitability
  • Bachelor’s degree required, Master’s degree preferred
  • Minimum 5 years of work experience – Management Consulting, E-commerce experience, Data Analytics and/or Travel Industry product knowledge a strong plus
  • Prior experience with a tag management system (Tealium, Signal, Ensighten, etc.)
  • A background in data collection, targeting, and advertising related technologies
  • Applied knowledge of 1st party log/clickstream data capture technologies and associated data feeds / automated delivery
  • Driven for results with excellent analytical and problem-solving skills
  • Proven experience in identification and solution: including defining/executing analyses, identifying insights, implementing solutions, and measuring success
  • Have an attention to detail and believe that details matter deeply to the success of the team
  • Cross functionally collaborate with strong communication skills to embrace and champion change
  • Consistent track record of defining and executing key analyses with minimal supervision
  • Authority in Microsoft Excel & Microsoft PowerPoint skills with Programming Language (SQL, Hadoop, Python, R, SPSS) and demonstrated experience in modeling, analysis and research
  • A professional ‘get it done’ attitude and work ethic
  • LI-AW1
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Product Manager Marketing Technology Resume Examples & Samples

  • Bachelor’s degree and minimum 5 years related experience with evidence of success and increasing levels of responsibility
  • Strong knowledge of business, data, and content concepts and experience driving business adoption
  • Strong knowledge and understanding of current and future trends in content management
  • Strong knowledge and understanding of current and future trends in heuristic search as it relates to content management
  • Experience in wide range of ECM technologies, taxonomies for document types, metadata, entitlements, capture, storage, search and dispose
  • Experience working on cross business and technology ECM data projects and programs
  • Mastery of business related ECM requirements and use cases 
  • Experience developing and implementing business in a complex technical and organizational environment
  • Experience assessing business processes and extracting business requirements
  • And identifying improvement opportunities
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Product Manager of Marketing Technology Resume Examples & Samples

  • Bachelor’s degree and minimum 7 years related experience with evidence of success and increasing levels of responsibility
  • Strong knowledge of marketing technologies, including: social, digital advertising, CRM, Marketing Automation, content creation, email , and DMP
  • Experience leading cross-functional teams across a large enterprise 
  • Experience with marketing technology selection, vendor management, and operations
  • Experience documenting process and technical business requirements and use cases
  • Demonstrated success in the implementation and roll out of a technology platform
  • Experience assessing business processes and extracting business requirements and identifying improvement opportunities