Product Manager, Hematology Resume Samples

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AB
A Beier
Alejandra
Beier
32577 Hauck Prairie
New York
NY
32577 Hauck Prairie
New York
NY
Experience Experience
06/2016 – present
Dallas, TX
Senior Product Manager, Hematology UK
Senior Product Manager, Hematology UK
06/2016 – present
Dallas, TX
Senior Product Manager, Hematology UK
06/2016 – present
  • Recommend 1-5 year strategic options for the portfolio of products through the planning process
  • Develop the short to medium term strategic marketing/operational plans outlining key activities and marketing programmes to address the SI’s and implement approved strategies within agreed budgets for multiple products
  • Implement specific programmes and activities in accordance with the operational plan
  • Builds relationships with key opinion Leaders and continually assesses selection criteria and return on investment
  • Monitor the product’s perceived functional performance and adjust plans accordingly
  • Communicate effectively within the cross functional team to ensure the motivation and alignment of sales force and stakeholders in the achievement of brand and business unit objectives
  • Be the recognised 'product champion' and the central point of contact for all marketing related activities across the portfolio of products – including cross-functional collaboration with medical, marketing and patient access
07/2010 – 01/2016
Los Angeles, CA
Senior Product Manager, Hematology
Senior Product Manager, Hematology
07/2010 – 01/2016
Los Angeles, CA
Senior Product Manager, Hematology
07/2010 – 01/2016
  • Manage the development and production of marketing materials
  • Manage, in partnership with the other members of the team the briefing of external Marketing agencies to deliver high quality material and educational events
  • Proven track record working with sales teams on marketing initiatives
  • Support the development of the strategic and tactical plans of PNH in alignment with Global and EU strategy
  • Manage the distribution and stock of marketing materials with the sales team
  • Support the Marketing Director in translating the marketing strategy into operational tools
  • Organise, with the Marketing Associate, events and congresses
04/2007 – 06/2010
Chicago, IL
Product Manager Hematology
Product Manager Hematology
04/2007 – 06/2010
Chicago, IL
Product Manager Hematology
04/2007 – 06/2010
  • Partners with the Medical Affairs Managers to optimize the brand performance (evidence generation, KOL management, speaker development, etc.)
  • Develop and maintain strong working relationships with key customers to support current and future objectives
  • Provides marketing execution: brand message delivery, life cycle management, targeting, market delivery
  • Anticipate current & future trends in disease management and market environment which are likely to affect the performance and potential of the product
  • Establishes regular contacts with key speakers
  • Develops customer/market knowledge: therapeutic and disease condition
  • Coaches junior staff in key developmental areas
Education Education
Bachelor’s Degree in Medical
Kean University
Bachelor’s Degree in Medical
Skills Skills
  • Strong, working knowledge of product management, segmentation, product positioning, and a history of building product expertise
  • Ability to think strategically and globally, across multiple businesses and anticipate competitors next steps
  • Ability to deliver clear, concise and accurate written and verbal communication. Confident presentation skills, to all levels across a global organization
  • Integrity, authenticity, and a strong work ethic
  • Ability to lead, energize and mentor large, complex teams and projects, instilling confidence in teams
  • Strong Microsoft Office skills, particularly with PowerPoint, Excel
  • Strong execution and impact focus – including demonstrated drive, initiative, break through thinking, and business results
  • High energy and proactive problem-solving skills
  • 7+ years of progressive leadership, product management and/or product marketing experience
Create a Resume
1

Product Manager Hematology Resume Examples & Samples

  • Develop annual strategic marketing/operational plan outlining key activities and marketing programmes to address the Critical Success Factors and implement approved strategies within agreed budgets
  • Ensure plans/strategies accommodate the changes taking place in the market and respond to customer need
  • Produce short to medium term market share/growth grids for individual products
  • Implement the tactical plan in line with corporate strategic product objectives
  • Develop and maintain strong working relationships with key customers to support current and future objectives
  • Communicate effectively within the organization to ensure the motivation and alignment of sales force and other key people in the achievement of product objectives
  • Be the recognised 'Product Champion' by developing and continuously updating knowledge of therapy, product and market. Be responsible for developing/adapting promotional material for the local market
  • Anticipate current & future trends in disease management and market environment which are likely to affect the performance and potential of the product including Competitor activity Work with European Marketing teams to ensure appropriate communication, alignment and use of available resources and expertise Produce sales/production forecasts and monitor progress
  • Monitor and take corrective action for major deviations on plans, strategies, budget management and efficient use of resources. Effectively segment key markets and recommend positioning tactics
  • Implement strategies to maximize pricing and product mix opportunities Encourage cross-functional input to the planning process Conduct relevant market research for the product /therapy area and the market/customer base
  • Bachelor’s degree required (scientific degree preferred)
  • Master’s degree (Pharmaceutical Marketing or MBA) combined with 3 years of experience in Product Management
  • Languages: professional fluency in English
  • PC Skills (Word, Excel, Access, PowerPoint)
  • Compliance with country specific requirements
  • Position based in Madrid but travel is required
2

Senior Product Manager, Hematology Resume Examples & Samples

  • Support the Marketing Director in translating the marketing strategy into operational tools
  • Manage the development and production of marketing materials
  • Organise, with the Marketing Associate, events and congresses
  • Lead the UK and Ireland marketing material approval process
  • Maintain and update budget tracking
  • Manage the distribution and stock of marketing materials with the sales team
  • Develop a deep understanding of the market and disease landscape in PNH
  • Support the development of the strategic and tactical plans of PNH in alignment with Global and EU strategy
  • Work in close collaboration with the Sales Manager to ensure effective and impactful development and implementation of marketing initiatives and effectively managing the roll out of the initiatives to the sales force
  • Ensure that projects are completed within the allocated marketing budgets
  • Manage, in partnership with the other members of the team the briefing of external Marketing agencies to deliver high quality material and educational events
  • Develop and maintain strong relationships with Sales, Medical, Regulatory Affairs and Finance as required to deliver marketing projects within budget and timelines
  • Actively participate and foster an environment of cross-functional collaboration and practice sharing across all indications and Business
  • Previous experience in product management in Pharmaceutical or Biotechnology industry is essential
  • Desired experience in the following medical field: Hematology, orphan drugs or niche hospital products
  • Ideally experience as a pharmaceutical sales representative with a track record in achieving sales objectives
  • Proven track record working with sales teams on marketing initiatives
  • Experience in managing marketing agencies
  • Ability to structure and prioritize workload, demonstrate project management skills and high attention to detail
  • Excellent interpersonal skills with a track record of result driven effectiveness as a cross-functional team player
  • Ability to motivate team members with a positive and constructive approach to business challenges
  • Strong IT skills with good knowledge of Microsoft Office program suite, specifically Excel, PowerPoint, Word, outlook
  • English (fluent)
3

Product Manager Hematology Resume Examples & Samples

  • Develop a marketing plan for specific activities based on local market conditions and consistent with the international, regional Marketing Plan
  • Provide to Clinical Segment Sales team, all activities and materials relevant to the promotional strategies and tactics of Haematology and Coagulations products
  • Manage new and existing products in regards to packaging, local registration, performance & evaluation, international forecasting, changes and pre-launch training needs
  • Communicate pricing changes to all customers and distributors
  • Achieve the sales target set for Haematology and Coagulations products
  • Complete any other tasks and duties which are necessary or incidental to this position or as may be assigned from time to time
4

Senior Product Manager, Hematology UK Resume Examples & Samples

  • Recommend 1-5 year strategic options for the portfolio of products through the planning process
  • Develop the short to medium term strategic marketing/operational plans outlining key activities and marketing programmes to address the SI’s and implement approved strategies within agreed budgets for multiple products
  • Anticipate changes taking place in the market and ensure plans/strategies respond to changing customer needs accordingly
  • Implement specific programmes and activities in accordance with the operational plan
  • Builds relationships with key opinion Leaders and continually assesses selection criteria and return on investment
  • Monitor the product’s perceived functional performance and adjust plans accordingly
  • Communicate effectively within the cross functional team to ensure the motivation and alignment of sales force and stakeholders in the achievement of brand and business unit objectives
  • Be the recognised 'product champion' and the central point of contact for all marketing related activities across the portfolio of products – including cross-functional collaboration with medical, marketing and patient access
  • Anticipate current & future trends in disease management and market environment which are likely to affect the performance and potential of the product including Competitor activity
  • Work with European and Global Marketing teams to ensure appropriate communication, alignment and extensive utilisation of available resources and expertise
  • Produce sales/production forecasts and monitor progress
  • Monitor and take corrective action for major deviations on plans, strategies, budget management and efficient use of resources
  • Leads segmentation of market and effectively implements strategic positioning proposals
  • Develops strategies to maximise profit drivers by identifying pricing and product mix opportunities and implementing tactics to support
  • Manage implementation of all Marketing materials (Digital and hard formats) required by sales team. Manage in line with compliance requirements
  • Bachelor’s degree required (Business or Life-science)
  • Masters degree preferred (Business Marketing - Ideally a Post Graduate Marketing Qualification
  • 2 to 5 years in Product Management (minimum of 2 separate and specialist therapy areas) and or Sales
  • Digital Marketing experience in Pharma/Life Science and advantage
  • Embracing Change
  • Energy and Drive
  • Accountability and Ownership
  • Delivering Excellence
  • Decision Making
5

Product Manager Hematology Resume Examples & Samples

  • Contributes Japan Brand Plan development
  • Designs and executes Japan promotional activities (detail aids, message scripts, advertising, congresses, etc.) in line with global branding strategy
  • Translates/implements international brand campaign locally
  • Propose national sales target and achieves agreement with internal/external affiliate
  • Analyses Market Research
  • Coordinates collecting competitive intelligence and drives competitive action plans
  • Partners with the Medical Affairs Managers to optimize the brand performance (evidence generation, KOL management, speaker development, etc.)
  • Drives motivation of commercial team towards brand aspiration to deliver on therapeutic area
  • Recruits and manages external vendors
  • Establishes regular contacts with key speakers
  • New product launch experience in both planning and execution as a Product Manager
  • Knowledge in the area of Hematology and/or Oncology
  • Good communication/presentation skills
  • Bachelor Degree in Life science or related field
  • Enjoys challenge of building a new organization
6

Product Manager Hematology Resume Examples & Samples

  • Plan, deliver and implement an annual marketing program for Gulf that is consistent with regional and global marketing messaging and Brands positioning and will support the local Brands objectives and targets
  • Conduct necessary market research and develop appropriate promotional and educational materials (and activities) to support Product Brands sales and market growth
  • Build and enhance the positive perception of Shire by demonstrating the Shire Values to customers and community
  • The candidate has to be organized and able to manage multiple projects in result oriented manner
  • Proven ability to develop positive professional relationships with key customers
  • A high degree of flexibility in a potentially changing market and organization
  • Positive attitude, enthusiastic approach
  • Analytical and challenging mind
  • Strong presentation, influencing and negotiation skills
  • Professional appearance and presentation when interacting with customers and colleagues
  • Self-starter mentality
  • Likely to influence team members through their work, and thus able to train colleagues where necessary, or lead a team of peers in projects and other work
7

Product Manager Hematology Resume Examples & Samples

  • Provide inputs into sales tactics & operating plan. Develop target accounts and help preparing tenders in conjunction with sales management and assist in developing respective appropriate sales & pricing strategies
  • Develop and maintain strong relationship with key customers and participate in key customer events
  • Act as point of first reference for all product related enquiries and work collaboratively with all relevant business partners to address any opportunity or issue
  • Close liaison with the field force to assess customer’s response and adherence to Baxalta messaging as well as ensure optimal promotional materials usage
  • Liaise as appropriate with Cluster and International Marketing teams to optimize alignment and best practices sharing
  • Ensure smooth monitoring of nursing @Home project (KPIs, patients follow-up…)
8

Senior Product Manager Hematology Resume Examples & Samples

  • Development and implementation of various market plans in line with Global franchise requirements and organizational imperatives to support local organization’s operating objectives
  • Support new product launch activities (market, clinical, market access, overall plan,… findings, analysis and recommendations)
  • Provide inputs into sales tactics & operating plan and develop target accounts and help preparing tenders in conjunction with sales management and assist in developing respective appropriate sales & pricing strategies
  • Anticipate current & future trends in disease management and market environment which are likely to affect the performance and potential of the product
  • Design market research projects to assess customer behaviors to the current product range and new product introductions. Either conduct this research with in-house staff or manage an outside agency ie initial identification of suitable partner, definition of responsibilities, communication plan, divisions of responsibility, milestones, contract with company, review transcripts and reports, and recommend action plans from the research
  • Prepare product forecasts, and constantly monitoring inventory levels including liaison with production (locally and globally) to ensure supply timelines
  • Competitive Intelligence: Provide the sales team with the necessary expertise on competition’s product & developments. This involves sharing insights in strategy, delivering printed and electronic promotional material, product training, relevant clinical papers
  • Close liaison with the field force to assess customer’s response and adherence to Shire messaging as well as ensure optimal promotional materials usage
9

Product Manager Hematology Resume Examples & Samples

  • Minimum 5 years of experience in industry
  • Minimum 2 of experience as a Product Manager and with experience in Hematology
  • Fluency in Portuguese and English, both oral and written communications
  • Documented track record of product launch
  • Management, analytical and commercial skills
  • Great network capability
  • Computer skills (MS Office programs)
10

Product Manager, Hematology Resume Examples & Samples

  • Assist in defining the strategic direction for worldwide Hematology products consistent with overall LOB strategy, IDEXX mission and CAG direction
  • Assist/Develop competitive analysis, presentations, white papers, and product updates
  • Develop/implement market segmentation strategy with marketing managers to clearly define customer’s current requirements and their future needs
  • Responsible for the product roadmap and/or product positioning which includes creating, updating and maintaining the marketing materials and supporting campaigns, identifying and selecting marketing opportunities, and developing communication strategies
  • Prepare/present reports and other information summarizing work activities. Prepare/present various analyses as needed to highlight and resolve issues
  • Coordinate with marketing, engineering, research and development, sales, finance and others to manage projects and ensure overall product success
  • May manage staff, assign work, monitor activities, evaluate performance and manage escalated/critical issues
  • Bachelor's degree relevant technical discipline or business. MBA or Advanced degree preferred
  • 7+ years of progressive leadership, product management and/or product marketing experience
  • Strong, working knowledge of product management, segmentation, product positioning, and a history of building product expertise
  • Ability to deliver clear, concise and accurate written and verbal communication. Confident presentation skills, to all levels across a global organization
  • Strong technical acumen. Preferred experience managing technical, medical products
  • Ability to think strategically and globally, across multiple businesses and anticipate competitors next steps
  • Strong execution and impact focus – including demonstrated drive, initiative, break through thinking, and business results
  • High energy and proactive problem-solving skills
  • Ability to lead, energize and mentor large, complex teams and projects, instilling confidence in teams
  • Strong Microsoft Office skills, particularly with PowerPoint, Excel
  • Integrity, authenticity, and a strong work ethic
11

Associate Product Manager Hematology Resume Examples & Samples

  • Contributes Japan brand plan / marketing strategy development and execution of Blinatumomab in line with global branding strategy
  • Plan and execute Japan promotional activities (detail aids, message scripts, advertising, congresses, etc.) in line with Japan Marketing strategy
  • Analyses market research and sales information
  • Contributes collecting competitive intelligence and drives competitive action plans
  • Partners with the Medical Affairs / sales forces to optimize the brand performance (evidence generation, KOL management, speaker development, etc.)
  • Experience in Marketing / Market Research for minimum of 3 years in a pharmaceutical company in Japan
  • Knowledge in the area of Hematology, Immunology and/or Oncology
  • Excellent skills in creation of promotional materials and educational training tools for sales forces
  • Excellent skills in planning/organizing educational seminars/webinar and events
  • Excellent coordination/communication skills for both internal and external parties
  • Good presentation skills including preparation
  • Language: fluent Japanese & business level English, both oral and written communications
  • Bachelor degree in life science or related field
  • Experience in hematological cancer and/or oncology marketing
  • New product launch experience as marketing staff
  • Experience in market research and marketing strategy planning
  • Master degree in Medical/Pharmaceutical/Business Administration
  • 1-3 years as a pharmaceutical sales or MR experience