Group Product Director Resume Samples

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RJ
R Jast
Reanna
Jast
74341 Aufderhar Falls
Detroit
MI
74341 Aufderhar Falls
Detroit
MI
Experience Experience
07/2015 – present
Dallas, TX
Group Product Director
Dallas, TX
Group Product Director
07/2015 – present
Dallas, TX
Group Product Director
07/2015 – present
  • Collaborates with SCG Pricing / Contracting and Brand management to develop contracting strategies
  • Building and cultivating sustained relationships by being active and present with physicians, institutional customers, and company consultants
  • Managing compliance programs, budgeting exercises, resourcing decisions, and financial investments in the assigned product category and with assigned personnel
  • Prioritizing customer outreach and customer-facing activities with an emphasis on action and execution
  • People Management - Management, coaching, and professional development of three direct reports
  • Builds network with key opinion leaders and monitors industry developments impacting business
  • Oversee a Market Access marketing team in the development and implementation of strategic customer strategies at both the national and regional levels
05/2010 – 05/2015
Dallas, TX
Group Product Director
Dallas, TX
Group Product Director
05/2010 – 05/2015
Dallas, TX
Group Product Director
05/2010 – 05/2015
  • Ownership of brand marketing budget
  • Delivering forecast models and scenarios that support specific actions for cross functional alignment and
  • Lead, develop, and coach a team of marketing professionals (PD/PM)
  • Hold his/herself and the marketing medical education & engagement team for strategic alignment with the brands and tactical execution
  • Closely collaborate with all partners including brand teams
  • Monitors and controls budget for maximum ROI effectiveness; Works productively with external agencies
  • Shaping commercial strategies and customer engagement programs for the US market that help the company achieve short and long term business goals with physicians and institutional customers
Education Education
Bachelor’s Degree
Bachelor’s Degree
Johnson & Wales University
Bachelor’s Degree
Create a Resume
1

Group Product Director Resume Examples & Samples

  • Have a deep understanding of the brand strategy and tactical needs across the franchise
  • Closely collaborate with all partners including brand teams
  • Hold his/herself and the marketing medical education & engagement team for strategic alignment with the brands and tactical execution
  • A Bachelor's Degree is required, MBA is preferred
  • A minimum of 7 years of business experience is required, of which, at least 4 years of demonstrated healthcare marketing experience and proven performance is required
  • A biology/scientific background is highly preferred
  • Oncology marketing experience is preferred
  • Demonstrated people management experience is preferred
  • Previous pharma sales or sales management experience is preferred
  • Demonstrated experience in critical marketing competencies is required
  • Must be capable of managing and prioritizing multiple priorities and have excellent overall business acumen and strong analytical skills
  • Must demonstrate excellent leadership skills with the ability to work effectively in a matrix and unstructured environment
  • Must be able to fully access needs of the brands across the portfolio in collaboration with brand leadership
  • Must identify and outline best in class medical education programs across the oncology portfolio
  • The demonstrated ability to think strategically is required Must be able to operate in two worlds - big picture orientation with attention to detail
  • Interpersonal flexibility to effectively interact with a broad range of personnel, advanced communication, presentation, and facilitation skills are required
  • This role is based in Horsham, Pennsylvania and requires 25% travel, predominantly US with limited OUSProduct Management
2

Group Product Director Resume Examples & Samples

  • Lead, develop, and coach a team of marketing professionals (PD/PM)
  • Create culture of high performance, and provide an environment which encourages the company's commitment to equal employment opportunity and the value of a diverse work force
  • Develop strategic and tactical plans to advance access and reimbursement goals
  • Collaborates with SCG Pricing / Contracting and Brand management to develop contracting strategies
  • Monitor the competitive environment and creative sustainable strategies and actions
  • Ensure appropriate marketing mix investment to achieve business objectives
  • Ownership of brand marketing budget
  • Partner with field sales teams to develop aligned strategic objectives and execution
  • Motivate field sales force and align incentive comp with strategy and key behaviors
  • Bachelor’s degree required; MBA or other related advanced degree strongly preferred
  • A minimum of 7 years of marketing and/or sales and/or payer/institutional experience in pharma/biopharma industry is required of which a minimum of 5 years of demonstrated U.S marketing with proven performance is required
  • Experience in Managed Care Account Management is preferred
  • People management experience is required
  • Experience in Immunology preferred
  • Must demonstrate excellent communication and influence skills
  • Experience engaging Senior Management preferred
  • This position is based in Horsham, PA and may require up to 25% domestic travel.Marketing
3

Group Product Director Resume Examples & Samples

  • Building and cultivating sustained relationships by being active and present with physicians, institutional customers, and company consultants
  • Prioritizing customer outreach and customer-facing activities with an emphasis on action and execution
  • Communicating frequently and in a collaborative manner in order to listen, understand, and appropriately manage business challenges and personnel issues
  • Influencing with and without authority to ensure organizational focus is appropriately directed and is well understood by direct reports and associated company stakeholders
  • Collaborating effectively with cross-functional groups to communicate clear direction, ensure alignment with Finance, R&D, and other departments, and serves as an expert on internal questions and business needs related to the assigned product category
  • Influencing cross-functional stakeholder decisions including Professional Education, Finance, R&D, and others to deliver maximum effectiveness of the North America marketing organization
  • Shaping commercial strategies and customer engagement programs for the US market that help the company achieve short and long term business goals with physicians and institutional customers
  • Anticipating challenges and thoughtfully develops methods to harness opportunities and neutralize threats to the company’s current and prospective customer base
  • Supporting education and sales training events on site by working at cadaver lab tables, setting up and tearing down lab events, and serving the on-location needs of the Professional Education and Sales Engagement team
  • Connecting proactively with the Franchise account management team by assisting with institutional customer discussions and preparing strategy and tactics needed to fully represent the benefits and opportunities of partnering with DePuy Synthes
  • Managing compliance programs, budgeting exercises, resourcing decisions, and financial investments in the assigned product category and with assigned personnel
  • Delivering value to the sales organization by serving as an expert on the assigned product category and facilitating questions to the appropriate functional areas as needed
  • Interacting effectively to develop effective solutions for ensuring product availability. Collaborates in the S&OP process to ensure actionable customer feedback is captured and translated. Advises on product disruptions and provides proactive guidance and alternatives in the event of product unavailability
  • Delivering forecast models and scenarios that support specific actions for cross functional alignment and
  • Bachelor's degree from an accredited institution in any discipline is required
  • Exceptionally strong communication and presentation skills are necessary
  • A minimum of 7 years of direct customer-facing experience in a business-to-business environment is required
  • Experience with successful team collaboration, influencing without authority, and working effectively on cross-functional teams is a crucial skill set for the GPD role
  • Must be able to work effectively in an ambiguous environment and be comfortable making informed decisions with incomplete information
  • This position may require up to 50% domestic travel, including some weekendsProduct Management
4

Group Product Director Resume Examples & Samples

  • Commercial Results – Lead the US CMF Marketing team to achieve US business plan objectives of sales, net income, gross profit, inventory and price on an annual basis. Manage expenses within budget. Increase company’s leadership position in the US CMF market. Develop and execute strategies to protect and grow company’s #1 position in the CMF market
  • US CMF Business Support - Serve as the “bridge” between the US Sales team and rest of the company to ensure strong alignment around company’s business objectives, key strategies, and execution of business plan. Develop strong relationships with all key functions, sales force and surgeon customers
  • Business Planning & Execution - Develop and execute effective business plans related to grow the CMF business. Apply understanding of the sales process to create well positioned market messaging that can drive customer and sales behavior and obtain appropriate field equipment investment. Partner with Professional Education & Tradeshow groups to build promotional plans around key events and provide on-site support. Develop insights into US customers’ products and services needs to provide effective inputs for Franchise marketing portfolio planning process
  • Implementation of key US initiatives – Lead and support key initiatives in the NA region including collaboration with the Strategic Customer Group, Pricing, Franchise, etc. for the implementation of cross-selling partnerships with other J&J companies and strategic alliances with external partners, upgrading customer to new technologies and obsolescence of older products
  • Company Culture and Talent Development – Manage and develop marketing talent. Identify marketing ‘bench’ and mentor talent across the organization. Promote a culture of innovation and marketing excellence. Nurture strong relationships between marketing and sales teams. Ensure the company is focused on meeting customer’s need and be a positive agent for change within the organization
  • A minimum of a Bachelor’s Degree is required. An MBA or Master’s Degree is preferred
  • A minimum of 10 years’ progressive business experience in any of the following areas: Marketing, Medical Device Product Development, R&D, Medical Device Sales, or a combination of Sales and Marketing is required
  • Demonstrated learning agility is required
  • Demonstrated leadership of cross-functional teams; high EQ; ability to coach and develop talent are required
  • Supervisory/Lead experience, experience managing direct reports, or project management experience is required
  • Experience interacting with key customers and sales force stakeholders is preferred
  • This position requires up to 40% domestic travel including occasional weekends.Marketing
5

Group Product Director Resume Examples & Samples

  • Commercial Results - Achieve worldwide business plan objectives of sales, net income, gross profit, inventory and price on an annual basis. Manage expenses within budget. Increase company’s leadership position in trauma market
  • Brand Strategy - Contribute to the development of global brand strategies for products, services, programs and other key initiatives, including establishment of value proposition, targeting & segmentation, positioning, global branding, product launch and lifecycle management
  • Product Launch - Responsible for leading and executing impactful worldwide product launches. Specific responsibilities include the development of brand strategy, marketing materials for all key stakeholders (salesforce, surgeons, hospitals, patients, payers, etc.), price strategy, promotional plan, product training plan (salesforce & surgeons), product forecasting, inventory roll-out plan, sales tools, etc. Lead coordination with Regional Marketing teams and other key stakeholders
  • Portfolio Planning & Product Development - Contribute to multigenerational portfolio plans aligned to company strategy for both internal and external innovation. Partner with R&D and Business Development counterparts to lead pipeline programs. Responsible for contributing to product scope, providing design inputs, validating product design, and development of launch messaging and materials, set configurations, etc. Leverage strong understanding of product development process and functional areas (quality, regulatory, etc.) to ensure on-time launches
  • People Management - Management, coaching, and professional development of three direct reports
  • A minimum of five (5) years progressive business experience in Marketing or Product Development is required
  • A minimum of two (2) years of experience in Medical Device or other healthcare regulated environment is preferred
  • Experience in translating insights into valuable new products, services, and programs to the healthcare community is required
  • The ability to work in a hands–on, fast paced, customer focused environment is required
  • Worldwide or international experience is preferred
  • Experience with evaluating and executing business development acquisitions is preferred
  • This position may require up to 30% travel (domestic and international), including weekends
  • Proficiency in the English language (verbal and written) is required.Marketing
6

Group Product Director Resume Examples & Samples

  • Oversee a Market Access marketing team in the development and implementation of strategic customer strategies at both the national and regional levels
  • Development of innovative marketing strategies and resources that span the product portfolio for all payer field teams to achieve short-term and long-term business objectives
  • Lead the overall market access marketing and reimbursement business plan for the entire portfolio of CNS-Psychiatry products, and develop strategies and tactics that support coverage for these brands including evolution of brand value propositions
  • Work closely with Brand Marketing, Site of Care, HECOR, SCG, Advocacy, Policy, Pricing, and Field Selling to align strategies designed to create access and coverage for said products
  • Act as the brand team lead for pricing and contracting, serve as point to the Managed Markets team within SCG, and will be responsible for all market access marketing functions, activities and communications to SCG
  • Responsible for developing and executing the overarching Pharmacies focusing on Mental Health (PMH) strategy for the products that primarily flow through that pharmacy segment
  • Work closely with the SCG Field Directors, and will create unique local market solutions for payer customers and healthcare providers for the psychiatry portfolio
  • Lead the health care policy team in activities to ensure access for patients with serious mental illness (SMI) and will also serve as Brand Lead on the Integrated Evidence Team (IET) to ensure the development of real world evidence supporting the short and long term goals of the CNS Franchise
  • A minimum of 7 years of successful and progressive experience in Marketing, Sales, Payer/Institutional, Pricing or related fields in the pharma/biopharma industry is required
  • Payer Marketing or Market Access experience is required
  • Experience in Psychiatry is highly preferred
  • Ability to be innovative, proactive, work within a team environment, and lead a cross-functional team is required
  • Excellent written & oral communication skills and experience presenting to senior management is required
  • This position is based in Titusville, NJ and may require up to 25% domestic travel.Product Management
7

Group Product Director Resume Examples & Samples

  • Develop and manage strategic new product marketing plans and programs for Reconstruction product lines to grow the business and meet/exceed global Business Plan forecasts
  • Facilitates the collection of voice of customer data to help identify and define unmet needs; Leverages these customer insights for commercial opportunities
  • Work closely with New Business Development and R&D to identify both internal/organic as well as inorganic/external opportunities in the reconstructive market segment
  • Develop marketing plans, forecasts and financial models to support New Product launches and New Product Development Opportunities globally with input from regional commercial groups to account for local variations & various stages of market maturity
  • Monitor and analyzes competitive activity and financial, technological, economic and demographic market trends in collaboration with Global Business Insights group
  • Works across all elements of the marketing mix to develop value propositions for new products and enhance those of existing products. Uses appropriate channels of communication, brand strategy, marketing planning and execution, pricing, launch excellence; Ensures product knowledge is effectively transferred to commercial regional groups and field organizations
  • Builds network with key opinion leaders and monitors industry developments impacting business
  • Ensures business continuity through demand planning and forecasting activities with regional commercial marketing partners; Supports Life Cycle Management activities
  • Monitors and controls budget for maximum ROI effectiveness; Works productively with external agencies
  • Responsible for following all Company guidelines related to Health, Safety and Environmental practices and that all resources needed to do so are available and in good condition
  • Responsible for ensuring personal and Company compliance with all Federal, State and Local laws. Also responsible for following all Company regulations, policies and procedures
  • Bachelor’s Degree required; Master’s Degree (MBA, MSc) strongly preferred
  • A minimum of eight (8) years of relevant business experience required
  • A minimum of three (3) years of experience in marketing required
  • Healthcare marketing experience is preferred
  • Experience in hospital and/or medical device experience is highly preferred
  • Plastic Surgery/aesthetics knowledge preferred
  • Demonstrated experience developing and implementing marketing goals, strategies and tactics required
  • Product launch experience required
  • Proven track record of success in marketing skills of planning, positioning and execution, with an emphasis on collecting Voice of Customer information
  • Demonstrated experience leading cross-functional and marketing teams to deliver on objectives including revenue, market share and profitability
  • Ability to travel 35% worldwide including weekends for conferences or events.Marketing
8

Group Product Director Resume Examples & Samples

  • New Product Development Commercialization: Act as a “Quarterback” for product development pipeline projects by partnering closely with R&D, Clinical / medical Affairs, Regulatory and other cross-functional departments to drive successful development and commercial launches into the market
  • Product Portfolio Planning: Funnel market insights into portfolio process including products, services, clinical data, and other solutions) and drive those strategies through the organization to deliver long-term commercial success of the global franchise. This responsibility includes both New Product Development (R&D) and New Business Development (L&A) activities. Work closely with all key functions including R&D, Clinical, Regulatory, and Healthcare Economics Market Access (HEMA) to develop comprehensive target product profiles and evidence generation strategies to maximize impact to the marketplace
  • Global Commercial Support: Engage global Codman stakeholders to align insights, strategy, direction, and resources to help the regions deliver current and future global success for their NV business. Provide necessary support for key global regions to assist achieving their business goals
  • Neurovascular Market Analysis: Provide high caliber market assessments and insights that will help with key strategic decisions for the CSS Global Management Board. Partner with the Business Intelligence function to generate appropriate deliverables and analysis, and provide direction to update as necessary. Where necessary, develop complex market models to support key business initiatives including New Business Development activity
  • Global Customer Engagement: Will be responsible for intense and frequent engagement with customers relating to all Neurovascular areas and will develop and sustain positive relationships through on site visits, lab and professional conference visits, personal communication and timely follow through
  • A minimum of a Bachelor's Degree is required
  • An MBA and or advanced degree is preferred
  • A minimum of five (5) years of Marketing, Product/Brand Management, Market Research, and/or Strategy experience required
  • Strong analytical skills, including market modeling experience and foundational financial knowledge is required
  • Able to develop compelling propositions through well-crafted presentations and deliver effectively to high level executives is required
  • Ability to partner and collaborate with important cross-functional stakeholders (e.g., R&D and Regulatory) to develop strategies, solutions, or viable options relating to key issues or tasks is required
  • Ability to influence with and without authority across multiple levels and functions is required
  • Experience with Voice of the Customer (VOC) is required
  • Neuro space experience preferred
  • Experience within a global matrix environment is preferred
  • Medical Device industry experience is preferred
  • Previous Neurovascular, Cardiovascular, Peripheral Vascular, or other interventional catheter driven product experience preferred
  • Experience in Management Consulting firms or past experience in corporate strategy roles is preferred
  • This position will be located in Miami, FL or Irvine, CA and may require up to 30% of domestic and international travel.8151170417
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Group Product Director Resume Examples & Samples

  • A minimum of a Bachelor’s Degree is required; An advanced degree is preferred
  • A minimum of eight (8) years of progressive business experience is required
  • A minimum of three (3) years Direct marketing experience is required
  • Experience in any of the following areas: Product Development, Supply Chain, Sales, Operations AND/OR a related field with a proven track record of success and strong execution capability is preferred
  • Experience in Medical Device or other healthcare regulated environment is preferred
  • Experience in launching new products or selling new products, services and programs to the healthcare community is preferred
  • This role can be based in Raynham, MA or West Chester, PA and may require up to 20% travel (domestic and international).2140170526