Manager Public Relations Resume Samples

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GP
G Purdy
General
Purdy
5312 Harris Drive
San Francisco
CA
+1 (555) 262 7508
5312 Harris Drive
San Francisco
CA
Phone
p +1 (555) 262 7508
Experience Experience
Phoenix, AZ
Manager Public Relations
Phoenix, AZ
Goldner-Lubowitz
Phoenix, AZ
Manager Public Relations
  • Provide media training for store managers, district managers and officers
  • Assist with media training sessions, including development of mock interview questions, message mapping, and training tailored to participants
  • Develop and manage public relations budget for divisions
  • Typically solves problems by considering courses of action within the framework of management' s goals and standards
  • Counsel management regarding public relations issues
  • Develop proactive public relations strategies for division
  • Keep abreast of developments in communication technology; and research and recommend enhancements to existing resources
Detroit, MI
Associate Manager, Public Relations
Detroit, MI
Pfannerstill Group
Detroit, MI
Associate Manager, Public Relations
  • Help the team track “newsmakers” within the walls of Reebok and its communities to strengthen brand storytelling and develop deeper relationships
  • Assist in the development and execution of PR programs to tell a deeper story behind our brand and our products
  • Manage all proactive and reactive relations with target traditional media (including broadcast, print and online)
  • Form close-knit working relationships with Reebok business units and our agency partners
  • Monitor and measure the impact of traditional (KPI’s to include impressions, key message penetration, share of voice and sentiment) and social media coverage (KPI’s to include impressions and engagement)
  • Manage all proactive and reactive relations with target traditional media (including broadcast, print, and online)
  • Build and manage relationships with target bloggers and seed product to stimulate product reviews
present
Boston, MA
Manager, Public Relations & Communications
Boston, MA
Bogan, Thompson and Hintz
present
Boston, MA
Manager, Public Relations & Communications
present
  • Developing compelling story pitches and forming strategies for pitching the right content to the right media
  • Monitoring news media trends and major issues affecting the company
  • Developing relevant position statements and effectively communicating them to senior management
  • Supporting business unit external communications activities
  • Identifying and developing news stories, along with associated digital assets and other content, that promote the company’s activities and accomplishments
  • Creating accurate and timely responses to media/public inquiries
  • Coordinate with the central Communication team to anticipate and manage communications for issues and crisis that could impact the company’s reputation among key stakeholders, employees or disrupt business activities
Education Education
Bachelor’s Degree in Journalism
Bachelor’s Degree in Journalism
Georgia Southern University
Bachelor’s Degree in Journalism
Skills Skills
  • Manage all proactive & reactive media relations in new and existing markets to enhance the position of Home Depot as the resource for DIY information, financial and business stories, how to information, weather and season issues, executive profiles and community relations initiatives
  • Proficiency in Microsoft Office Outlook and Word
  • Advanced ability to liaise with individuals across a wide variety of operational, functional, and technical disciplines
  • Critical thinking ability, demonstrating awareness of reputational risks in different scenarios
  • Highly advanced investigative, analytical and problem solving skills, with demonstrated ability to discern core messages within topics and communicate them effectively
  • Demonstrated ability to collaborate, communicate and work effectively with a broad cross-section of business and project management leadership in geographically separate locations
  • Knowledge of various English-language standards (U.S., U.K., Australian, Canadian, etc.)
  • Knowledge/understanding of working with media
  • Solid PC skills
  • Excellent written and verbal communication skills
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15 Manager Public Relations resume templates

1

Senior Manager Public Relations, CSG Resume Examples & Samples

  • Brand Public Relations scope
  • Bachelor’s degree in Public Relations, Communications, Journalism or related field
  • 7-12 years’ experience in a consumer product PR/media relations management role to include product marketing experience
  • Bike Industry (or closely aligned outdoor sports industry) required
  • Highly proficient writer and editor with proven ability to write with an authentically endemic Cannondale bike brand voice as well as in a traditional corporate voice for CSG or DS
  • Writing and Editing: Demonstrated ability to write clearly and precisely and to edit other’s written materials to ensure compelling communication
  • Demonstrated experience with and ability to meet deadlines
  • Demonstrated ability to prepare and present clear, concise, well-written grammatically correct verbal and written information
  • Proficiency in MS Word, Excel, Power Point and Outlook
  • High degree of professionalism and diplomacy in relations with outside media contacts and internal departments
  • Must be enthusiastic with a high sense of urgency
  • Must have excellent interpersonal skills
  • Must have demonstrated ability to set and meet targets and goals
  • Experience preparing PR plans and strategy
  • High commitment and orientation to teamwork
  • Excellent decision making skills required with regard to media placement and utilization
  • Fluency in speaking and writing proper English
  • Experience in the bicycle and/or sporting goods industry
  • Experience in a fast paced, agency setting beneficial
2

Manager, Public Relations Media Relations Resume Examples & Samples

  • Promotes goodwill through such publicity efforts as speeches, exhibits, films, tours, and question/answer sessions
  • Serves as liaison with PR agencies, news agencies, and event organizers to ensure project goals are met and timetable/budget parameters are kept
  • Writes/edits significant internal and external communications pieces including management speeches and parts of annual reports
3

Manager, Public Relations & Communications Resume Examples & Samples

  • Identifying and developing news stories, along with associated digital assets and other content, that promote the company’s activities and accomplishments
  • Developing compelling story pitches and forming strategies for pitching the right content to the right media
  • Creating accurate and timely responses to media/public inquiries
  • Supporting business unit external communications activities
  • Monitoring news media trends and major issues affecting the company
  • Developing relevant position statements and effectively communicating them to senior management
  • Managing communications processes and key suppliers to achieve these objectives
4

Senior Account Manager, Public Relations Resume Examples & Samples

  • Cultivate high-level relationships with key press contacts and stylists
  • Conduct/manage seasonal market appointments and look book distribution
  • Develop thoughtful editorial pitch and innovation calendars
  • Custom craft account strategy to create on-going news and momentum
  • Complete proactive/reactive media outreach and credit checks
  • Identify VIP/Influencer dressing and potential collaboration opportunities
  • Responsible for client reporting via comprehensive monthly status and sample traffic reports
  • Manage account activity and client interaction, driving the day-to-day success and productivity
  • Lead and participate in any/all agency events and Fashion Week responsibilities
  • Oversee and work hand-in-hand with account team, including coordinator(s) and intern(s)
  • 5+ years public relations agency or in-house experience, working with high level media and on events
  • Focus on accessories market is a plus
  • Proficiency in MS Outlook, Word, Excel and Power Point
  • In-depth experience with Fashion GPS
  • Ability to manage up and down while being productive, resourceful, working independently and taking initiative
  • Fashion Week Event/Show leadership
  • Strategic thinker with excellent communications and writing skills
  • Familiarity with wide range of traditional and social media platforms
5

Manager Public Relations & Events Resume Examples & Samples

  • Design and lead the integrated PR strategy for CAC market. Drive, oversee or connect to regional and local PR activities
  • Act as a thought-leader in the arena of PR to help provide guidance to the field, working closely with cross-marketing teams to develop stand-out, seamlessly integrated communication and PR concepts
  • Work closely with Brand Marketing (Communications, Digital, Social and Retail) and Product teams to deliver results-oriented strategies and programs that increase consumer and trade awareness of adidas brand messaging, campaigns, products, technologies, innovations and events
  • Establish and maintain key relationships with media and regional/global partnerships. Create an advocate network (bloggers, influencers and EIMs) within category landscape
  • Organize and follow up the seasonal product seeding to media and influencers to assure product and adidas positives stories in our assets social media accounts
  • Local crisis and issues management representing adidas through adidas regional guidelines
  • Steer and lead the development of communication and PR tools from concept to activation, ensuring that all projects are on time, within budget and on brief
  • Contribute to product and communications teams to improve media relevancy and newsworthiness to products and concepts
  • Steer and track the implementation and results of global and regional PR activations and tools, developing summary and conclusion reports
  • Promote and activate the adidas newstream usage among local media
  • Ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital and retail
  • Affinity with cross-channel PR and a strong background in strategy, media relations, journalism / writing and digital PR / social media
  • Strong written and verbal, presentation and organizational skills
  • Degree in Marketing, Communications, PR or a related field. Master Degree / MBA a plus
  • Passion for youth marketing, fashion and sports
6

Manager Public Relations & Events Resume Examples & Samples

  • 3-5 years’ experience in public relations/cosmetics industry
  • Post-secondary education required
  • Excellent organizational, communication (written and oral) and budgeting skills required
  • Can thrive in fast-paced environment
7

Senior Manager Public Relations Resume Examples & Samples

  • Public Relations (Product Placement, Editorial, Events, Media relations, Corporate Communications)
  • Editorial and Athletes (Provide content and athlete stories for all media outlets. Seed these stories aggressively with key outlets.)
  • Lifestyle Promotions (Product seeding, Entertainment Promotions, Grassroots Initiatives, Retail push, new product programs)
  • Internal Communications (Dealer mailings, outbound e-mail programs, Salomon related “Scoop du Jour” content, Company meetings, Senior Management Communication)
8

Manager Public Relations & Affairs Resume Examples & Samples

  • Responsible for brand reputation by building and keeping up relations with key journalists, policy makers and other key partners to ensure a consistent understanding of Marktplaats’ current and future agenda
  • You will develop a concise PR strategy on a corporate level and advice on board level for both strategies for Marktplaats and tactical issues
  • You will handle and implement the public affairs and policy with external agencies
  • You will increase impact and return on investment of PR by translating PR strategy into measurable quarterly goals
  • Your main responsibilities are managing press releases, Q&As, messaging, coordinating brand/programming activities including presentation and media events
  • Be amazing in identifying relevant industry events and conferences to increase visibility, and identify appropriate speaking opportunities to define the company's leadership in this area
  • You ensure that the PR strategy is aligned with business initiatives and coordinated closely with all Brand, Corporate Communications, acting as a bridge to collaborate with teams across these functions on media strategy, events, social media initiatives and more
9

Manager, Public Relations & Partnerships Resume Examples & Samples

  • Develop and implement creative communication strategies, launch plans and tactics to fully leverage partnership programs and maximize PR exposure of partner-related initiatives and campaigns
  • Develop relevant key messaging for partner programs that effectively communicates a strong narrative with news value
  • Own and develop local partnership relationships with world/local leading brands
  • Seek ways to create, improve and/or expand brand programs, while keeping in mind performance metrics such as room night production, new guest acquisition, and media visibility
  • Devise and develop promotions, contents and other creative go-to-market initiatives in support of brand partnerships and programs
  • Assist in the development and execution of public relations programs, campaigns and initiatives
  • Demonstrate positive ROI on partner related activities and programs
  • Serve as a key lead in the management of business relationships – involving a wide range of constituents including partner leads, media, influencers, and senior executives
  • Routinely interact with marketing teams, other internal functional departments, brands and properties/regions as it relates to partner activities, events and campaigns
  • Minimum 3-5 years of management experience within marketing - emphasis on partnerships, luxury branding, and promotions
  • Self-directed candidate who is flexible and capable of handling multiple projects and tight deadlines effectively
  • Ability to understand and support the PR value of brand partnerships
  • Proven competency in the areas of problem solving and relationship building
  • Innovative and strategic mindset with a creative flair
  • Experience in event planning and project management
  • Ability to multi-task and oversee many different projects or assignments at the same time
  • Expert proficiency in Microsoft Office programs – Word, Excel, PowerPoint
  • College or university degree in related discipline; post-secondary education in the fields of Marketing, Communications or Media
10

Manager Public Relations Resume Examples & Samples

  • Manage all proactive & reactive media relations in new and existing markets to enhance the position of Home Depot as the resource for DIY information, financial and business stories, how to information, weather and season issues, executive profiles and community relations initiatives
  • Develop and manage public relations budget for divisions
  • Proactively manage external agency relationships and related budgets
  • Respond to routine media and store inquiries
  • Counsel management regarding public relations issues
  • Initiate media coverage when needed
  • Develop proactive public relations strategies for division
  • Provide media training for store managers, district managers and officers
  • A bachelor' s degree in Journalism, PR, Communications or English is preferred
  • Five to eight years of experience is preferred
  • Knowledge/understanding of working with media
  • Solid PC skills
  • Experience diffusing and understanding importance of crisis situations
  • Experience in strategy development to accomplish public relation objectives
11

Associate Manager, Public Relations Resume Examples & Samples

  • Collaborate with the brand teams to develop annual/campaign PR briefs; Brief PR agency of record on annual PR priorities or campaigns
  • Help manage the daily traditional media relations and activities on behalf of the brand
  • Manage the daily activities of the PR agency of record
  • Collaborate closely with the social media team
  • Contribute as needed to the development of the annual integrated brand plan
  • Draft all press materials, including product fact sheets, press releases, etc
  • Manage all proactive and reactive relations with target traditional media (including broadcast, print, and online)
  • Build and manage relationships with target bloggers and seed product to stimulate reviews
  • 4-7 years of public relations/social media experience
  • Ability to collaborate in a cross-functional environment and manage an agency
12

Manager, Public Relations & Communications Resume Examples & Samples

  • 8-10 years of demonstrated success and experience in a public relations, corporate communications or public affairs environment
  • Corporate communications, public affairs and / or agency experience a plus
  • Demonstrated experience developing and leading strategic PR and public affairs programs in B2C and B2B environments
  • Outgoing self-starter who meets deadlines
  • Utility player who can step into multiple situations as needed
  • Must have proven ability to problem solve while operating in a fast-paced environment and managing changing priorities
  • Demonstrable proficiency in Microsoft Office products
13

Manager Public Relations Adidas Golf Resume Examples & Samples

  • Drives and develops story ideas and partner with various media outlets to build brand recognition that is in-line with the overall brand message
  • Develops and implements public relations outreach programs; pitching media with product news, stories, business or staff information for inclusion in upcoming articles
  • Maintain established relationships with trade media and increase visibility in consumer and business publications to position aG products positively
  • Conducts interviews with the media representing adidas at events nationally and internationally
  • Coordinate requests for photo shoots and product testing
  • Makes decisions related to outside media interview requests and then coordinates those interviews with internal departments
  • Identify speaking opportunities for product managers, senior management and engineering at industry events
  • Assists with fact finding for products, players and other news worthy activities
  • Coordinates product review / hot lists with Project Managers and provides media with requested materials
  • Creates and maintains an ongoing schedule for all press tours, regional and national events.Schedules and coordinates all logistics and executes plans
  • Uses considerable independent discretion and judgment in the execution of public relations activities
  • Performs other responsibilities as required
  • Must have a strong understanding of the golf industry, competitive landscape and products to position product offerings in trade, business and consumer media as appropriate
  • Strong attention to detail with the ability to remain organized in a highly deadline driven, fast-paced environment
  • Demonstrated creativity and innovation in PR program development
  • Must work exceptionally well with and influence organizational leaders
  • Demonstrated success in working with agencies
  • Ability to effectively present plans, strategies, and results to senior leaders
  • Must be able to anticipate change, adapt quickly and able to thrive in a highly entrepreneurial atmosphere
  • 6-8 years of public relations experience within a corporate environment
  • Demonstrated experience in high-quality writing, pitching and creation of promotional materials including press releases, bulletins, schedules and other direct marketing items for PR programs and events
  • Demonstrated experience in developing and maintaining strong working relationships with internal/external partners and cross-functional teams to provide critical insight into timelines and PR needs
14

Manager Public Relations Resume Examples & Samples

  • Oversee media relations, fostering relationships with global trade and business media, generating articles, interviews, and press coverage that promote the RGA brand, highlight the company’s thought leadership, and protect the company’s reputation. Manage both proactive and reactive media engagement. Under guidance of VP, Corporate Communications, expand upon existing relationships with global industry trade and business publications, generating articles and interviews featuring RGA subject-matter-experts. Pitch articles to business media, including industry journals; develop industry-related articles that address topics on which RGA has expertise; and articles bylined by RGA experts
  • Work with business leadership and communications colleagues in the U.S. and globally to develop and execute communications strategy on corporate and business priorities/initiatives
  • Direct consistent messaging of external communications within RGA and to external audiences. Create presentation materials, including talking points and key messages, and work with interview subjects on media interviews, media training, and speaking/platform opportunities
  • Develop, write, and edit press materials, articles and interview scripts/responses
  • Manage media inquiries, including communication of RGA position and messages during media interviews
  • Provide counsel to RGA speakers at company events and in interview situations
  • Assist with media training sessions, including development of mock interview questions, message mapping, and training tailored to participants
  • Monitor media placements and ensure effectiveness of media engagement programs
  • Proactively identify key RGA business developments for media opportunities. Remain abreast of key industry and competitor business and public relations developments
  • Write and develop articles, news releases, award entries, holding/standby statements, key messages, talking points, Q&As, and other external communications for internal clients (various operating segments, subsidiaries and the corporation)
  • Keep abreast of developments in communication technology; and research and recommend enhancements to existing resources
  • Bachelor’s degree in Communications and/or Journalism or equivalent work-related experience
  • 5+ years public relations or media relations experience, demonstrating project leadership in corporate communications and/or media relations
  • Highly advanced writing and editing skills, demonstrating the ability to clearly and quickly communicate complex subjects and issues to a broad range of audiences and to tailor communications and presentations to meet communications objectives and audience needs
  • Superior attention to detail with respect to editing and proofreading
  • Highly advanced oral and written communication skills.Proven experience in media relations, particularly trade media relations; experience as an insurance trade journalist or media relations leader a plus
  • Ability to understand and support the editorial needs of business and trade journalists; ability to foster relationships with reporters and editors
  • Knowledge of various English-language standards (U.S., U.K., Australian, Canadian, etc.)
  • Critical thinking ability, demonstrating awareness of reputational risks in different scenarios
  • Demonstrated understanding of legal issues pertaining to global communications
  • Advanced ability to liaise with individuals across a wide variety of operational, functional, and technical disciplines
  • Proficiency in Microsoft Office Outlook and Word
  • Ability to translate business needs and problems into viable/accepted solutions
15

Senior Manager Public Relations Technology & Trading Resume Examples & Samples

  • Is a strategic, analytical communicator
  • Is ready to both “think” and “do”
  • Has an understanding and/or passion for technology and what it can do for personal finance
  • Is comfortable providing guidance and counsel to executives and other business partners
  • Has experience developing creative communications campaigns that drive business results
  • Can demonstrate compelling storytelling skills
  • Excels in a fast-paced, high-demand environment
  • Has a bias for getting things done
  • ​Strategic communications planning supporting the company’s solutions for retail traders – identifying communications goals/objectives that align with business goals and the tactics needed to execute
  • Develop top-line messages that support key business goals and individual initiatives
  • Earn media coverage for the company by executing creative communications campaigns that include traditional PR tactics (pitching, interviews, demo’s, media tours, etc.), social media and use of branded content (editorial, video, etc.)
  • Identify on-the-spot or real time opportunities to leverage current events or market trends to forward overall communications strategy
  • Manage a favorable reputation for the Company with target audiences
  • Build and maintain excellent relationships with reporters and other influencers covering the beat
  • Regularly identify new relationships and communications opportunities
  • Work with executive leadership and communications team members to review communications strategy, milestones, and future communications needs/opportunities
  • Identify and develop subject matter experts within the business who can represent the company with the media on topics relevant to the segment
  • Provide ongoing media training and guidance as necessary
  • Provide back-up support as needed to Director of Communications and Public Affairs for communications supporting the general corporate brand and reputation, including but not limited to: financial communications, marketing and crisis communications
  • Strategic communications planning supporting the company’s innovation or use of advanced technology solutions to improve the investing and trading experience
  • Work with business leaders and other internal partners to promote core projects and develop the overall “innovation” story for external audiences
  • Earn media coverage for the company in trade and consumer press by executing creative communications campaigns
  • Build and maintain excellent relationships with reporters and other influencers
16

Assistant Manager, Public Relations Resume Examples & Samples

  • Provide necessary research and data to help build out the annual/campaign PR brief
  • Support the internal team and PR agency of record on the creation of the PR plan
  • Support the asset creation and activation of the PR plan
  • Support proactive content curation for brand-owned social platforms
  • Research potential media/blogger opportunities
  • Support media/blogger inquiries and help research and provide the appropriate response on behalf of the brand
  • Circulate media coverage and monthly dashboards to internal stakeholders
  • Facilitate all sample requests as necessary for media/blogger opportunities
  • Provide quick PR analysis for brand as needed
  • Provide general support to PR team and tracking activity/work flow as needed
  • Draft press materials, including product fact sheets, press releases, etc
  • Help facilitate proactive and reactive relations with target traditional media (including broadcast, print, and online)
  • Submit products for influencer- and media-sponsored awards
  • Help to schedule media, blogger and influencer appointments at industry trade shows
  • Monitor and measure the impact of traditional (KPI’s to include impressions, key message penetration, share of voice and sentiment)
  • 4 year college degree, preferably in PR, Communications, Marketing or related field
  • 0-4 years of public relations experience
  • Leadership and time management skills as well as the ability to work within a team environment
  • Professional presence with exceptional verbal and written communications skills
  • Experience in developing and executing high-impact PR campaigns across traditional, owned, new and social media
  • Experience managing agencies and other outside vendors to deliver programs on time and on budget
  • Ability to thrive under pressure, meet deadlines, multi-task and adapt to shifting priorities and challenges
17

Manager Public Relations Resume Examples & Samples

  • Support strategic PR planning, project management and agency oversight for various corporate reputation initiatives
  • Build and strengthen relationships with key members of the media
  • Proactively pitch Frito-Lay corporate stories that support key business priorities, while having foresight of potential risks
  • Develop press materials and messaging to effectively tell the Frito-Lay corporate story
  • Support crisis and issues communications, as needed
  • Stay informed of key issues and trends impacting the company and industry
  • Effectively manage and motivate junior team members
  • Regularly liaise and collaborate with Frito-Lay and PepsiCo communications team members
18

Associate Manager, Public Relations Resume Examples & Samples

  • Assist in the development and execution of PR programs to tell a deeper story behind our brand and our products
  • Form close-knit working relationships with Reebok business units and our agency partners
  • Help the team identify and tap into resources and third parties that provide added credibility and a broader earned footprint
  • Help the team track “newsmakers” within the walls of Reebok and its communities to strengthen brand storytelling and develop deeper relationships
  • Uncover trends and opportunities to authentically insert Reebok, its assets and its products into the cultural conversation
  • Creative thinker; always on the lookout for the next opportunity
  • Self-starter; able to take direction, but confident in own decision-making and ability to manage projects autonomously
  • Excellent communications skills – both verbal and written – with a passion for storytelling
  • Conversant in social and owned media strategy
  • General expertise in event management
  • 2-4 years experience
19

Manager, Public Relations & Communications Resume Examples & Samples

  • Work with senior leaders UTC Aerospace Systems Landing Systems business unit and UTC Aerospace Systems central Communications teams to build and execute a robust executive and employee communications program that supports SBU strategic initiatives
  • Work directly with the central Communication team to support external communications strategies and tactics related to our products and business; including but not limited to media releases, social media channels, position statements, key messages, Q&A
  • Contribute to the creation and execution of executive and employee communications channel strategy, including regularly reviewing channels and recommending new technologies and best practices
  • Champion the effective and appropriate use of external content with internal audiences
20

Manager Public Relations, Performance Resume Examples & Samples

  • Contribute to the planning and execution of the integrated brand PR strategy. Coordinate and oversee local PR activities and amplify them through a national and NYC-centric lens
  • Develop and maintain key relationships with media. Create an advocate network (bloggers, stylists, journalists) that aligns with the adidas brand ethos and positioning
  • Provide relevant media outlets with innovative cross-channel PR strategies, compelling story ideas, clear messaging and exciting tools (e.g. photography assets, press kits, releases, interview opportunities and briefing documents)
  • Contribute to the development of communication and PR tools from concept to activation, ensuring that all projects are on time, within budget and on brief
  • Develop, manage and execute targeted seeding campaigns to key media partners, tailored by individual product launch/push/activation
  • Proactive member of global/local Brand Marketing teams, NYC Newsroom and wider Newsroom network, contributing to the alignment, integration and media relevancy of activations, products and concepts. When appropriate, contribute to the global consistency of the overall adidas brand media message
  • Organize media events (press conferences, interview sessions, media days, press previews, store launches & visits, fashion shows, press dinners, etc) celebrating category products, campaigns and brand assets
  • Provide feedback to PDX Newsroom and, in some cases, category COMMS teams to increase media relevancy and newsworthiness of campaigns, activations, events, etc
  • Track the implementation and results of global PR activations and tools, developing summary and conclusion reports
  • High level of strategic thinking
  • Fashion GPS: advanced
  • Knowledge of events (Front of House duties; etc): advanced
  • Knowledge of and passion for both sport and culture
  • University Degree in PR, Marketing, Communications or a related field
  • 5 years of relevant work experience