Advertising Product Manager Resume Samples

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MK
M Kutch
Madeline
Kutch
48672 Weston Plains
Philadelphia
PA
+1 (555) 719 0498
48672 Weston Plains
Philadelphia
PA
Phone
p +1 (555) 719 0498
Experience Experience
10/2016 present
Phoenix, AZ
Senior Advertising Product Manager
Phoenix, AZ
Senior Advertising Product Manager
10/2016 present
Phoenix, AZ
Senior Advertising Product Manager
10/2016 present
  • Improve existing advertising funnels to increase overall Ad ARPDAU and engagement without hitting retention or CR
  • Proactively identify underperforming titles or ad-formats and deliver recommendations based on learnings across other titles under the Glu umbrella
  • Identify market trends, perform competitive analysis, and assess impact/opportunities for video advertising platform: Stay ahead of the curve
  • Drive and lead initiatives to grow overall in-app advertising supply by maximizing in-app ad-monetization potential
  • Provide & present status of project initiatives to mid and upper-level management on a regular basis: Communicate, identify areas of risk, and engage support when necessary
  • Lead cross-functional teams (centech & BI) of product managers, engineers, and analysts to optimize revenue and yield by creating a variety of global config files based on user profiles and spend propensity scores
  • Develop business cases to obtain funding to support the development of platform enhancements and new Advertising solutions: Obtain support and commitment from management and cross-functional teams to develop new revenue streams
04/2014 06/2016
Philadelphia, PA
Product Manager, Advertising Technology
Philadelphia, PA
Product Manager, Advertising Technology
04/2014 06/2016
Philadelphia, PA
Product Manager, Advertising Technology
04/2014 06/2016
  • Assist in estimation and management of project budgets and cross-project resource allocation
  • Provide expert guidance on the advertising technology industry, its vendors, and emerging ad tech trends
  • Work with advertising operations, ad sales, and engineering teams to analyze various stakeholder and business goals, current capabilities and procedures
  • Assist with technical feasibility, implementation approach, deployment strategies, and QA efforts
  • Managing resource, technical, and budgetary constraints while ensuring on-time and on-budget project delivery
  • Identify business problems and their solution, as well as strategic and revenue generating opportunities
  • Become a trusted source of information and insight for advertising on mobile, desktop, connected devices and smart TVs
05/2007 12/2013
Phoenix, AZ
Product Manager, Advertising
Phoenix, AZ
Product Manager, Advertising
05/2007 12/2013
Phoenix, AZ
Product Manager, Advertising
05/2007 12/2013
  • Drive project delivery through effective use of internal/client status meetings and maintenance of project plan milestones
  • Serve as a resource for educating the Advertising stakeholders about new ad product opportunities and technologies. Provide information to Sales Development and Product marketing teams about upcoming and new opportunities
  • Stay abreast of the advertising marketplace, competitive set, and digital trends, particularly in regard to ad product capabilities and sales opportunities
  • Meet regularly with Team Director and Managers to understand project and program status
  • Collaborate with the Yield and Ad Operations teams to develop and track core monetization KPIs and report cards to manage business health and sales strategy
  • Lead the development, testing and piloting of new Ad products
  • Keep up to date with the external advertising landscape – our competitive set and digital trends – particularly in regard to ad product capabilities and sales opportunities
Education Education
Bachelor’s Degree in Emotional Intelligence
Bachelor’s Degree in Emotional Intelligence
The University of Kansas
Bachelor’s Degree in Emotional Intelligence
Skills Skills
  • Knowledge of the entire product lifecycle from insights/analysis, roadmap development, UX, UI and Data driven approaches
  • Excellent benefits packing, including
  • Experience producing strong business justifications
  • Highly developed and proven influencing and negotiation skills
  • 50% off all DK books
  • Extensive learning and development opportunities
  • An office in the heart of London near St Paul's, London Bridge and next door to Borough market
  • Previous experience of working within high-growth digital businesses, having brought innovative digital advertising products to market
  • 25 days annual leave, increasing to 30 after 2 years
  • Subsidised gym membership
Create a Resume
1

Product Manager, National Advertising Resume Examples & Samples

  • Primary responsibility is to manage the portfolio and product life cycle of advertising solutions focused on the new car marketplace
  • Understand AutoTrader’s strategic and competitive position, and work to define and deliver the best products that maintain, shape, and improve that position
  • Develop and use product scorecards for key performance metrics around product performance, satisfaction, and adoption
  • Work with cross-functional team members (including Sales, Analytics, Marketing and Operations) to create and analyze products
  • College Degree (BA/BS), MBA preferred
  • Deep understanding of Product Management disciplines, product road mapping, and product lifecycle management (2 - 5 years)
  • Successful track record of developing and launching new products or features, including market assessment, concept and product definition, development and market launch ( 2 - 5 years)
2

Senior Product Manager, National Advertising Resume Examples & Samples

  • Primary responsibility is to create and manage the portfolio and product life cycle of advertising solutions focused on the new car marketplace
  • Evangelize the roadmap to Senior Management and key product stakeholders
  • Deep understanding of Product Management disciplines, product road mapping, and product lifecycle management (5-7 years)
  • Experience and understanding of the Automotive ecosystem including OEMs, national agencies and regional ad associations
  • Experience with Internet products, technology and platforms, with a focus on the areas of advertising and mobile a plus
  • Successful track record of developing and launching new products or features, including market assessment, concept and product definition, development and market launch (5-7 years)
  • Soft skills to quickly gain the confidence and support of internal customers and stakeholders
  • Excellent written and oral communication skills. Cox-131
3

Senior Product Manager, Advertising Resume Examples & Samples

  • Work closely with senior stakeholders to set goals and success metrics
  • Use insights from competitor analysis, analytics, and user research to inform decisions
  • Develop the Ads Enablement team to be more customer and outcome focused
  • Collaborate with editorial to ensure advertising complements emerging formats
  • Create revenue opportunities through the introduction of new advertising formats
  • Maintain keen awareness of digital trends and their potential for commercial application and improved user journey
  • Knowledge of the entire product lifecycle from insights/analysis, roadmap development, UX, UI and Data driven approaches
  • Experience in working alongside ad sales and operations teams
4

Advertising Product Manager Resume Examples & Samples

  • Define, update, and communicate the Advertising Product roadmap on an ongoing basis, for Advertising and other internal stakeholders. Work with crossfunctional stakeholders to drive requirements, design, business rules, and specs for ad products
  • Drive project delivery through effective use of internal/client status meetings and maintenance of project plan milestones
  • Stay abreast of the advertising marketplace, competitive set, and digital trends, particularly in regard to ad product capabilities and sales opportunities
  • Strong skills in data analysis and interpretation, and business case development to drive decisions and improve products
  • Understanding of ad operations and digital media landscape required
  • Excellent customer experience intuition; demonstrated success in creating innovative and user friendly, customer facing features and communicating these through wire frames and mock ups
  • Ability to work collaboratively in a highly matrixed organization to create a result driven, team oriented environment
  • Speak comfortably in a variety of settings including one on one and in front of large groups
  • Nimbleness and comfort with ambiguity; a track record of responding quickly to rapidly evolving threats and opportunities
  • Ability to prioritize and manage multiple tasks
  • Bachelor’s degree; technical background preferred
5

Advertising Product Manager Resume Examples & Samples

  • Ensure current roster of ad units are at a minimum commensurate with market demand with an aspiration to be market leading
  • Ensure advertising products for mobile and tablet are appropriate and customised for those platforms and consumer usage experiences
  • Thorough understanding of ad unit functionality in order to be able to outline for sales and advertisers the range of functionality CNN can offer across its advertising format portfolio
  • Defining and developing a pre-roll/video advertising policy, ensuring CNNI has the right balance between commercial imperatives and user experience in terms of frequency capping
  • Defining a broad digital advertising policy for all placements across our digital portfolio
6

Senior Product Manager, Advertising Resume Examples & Samples

  • Deep understanding of the current and trending digital media landscape and its consumers across consoles, connected TV, broadcast TV, PC, and mobile devices
  • Practical working knowledge of the technologies used to implement large scale advertising solutions across multiple territories and languages
  • Hands-on experience with digital media related third party advertising platforms and tools including FreeWheel, DoubleClick, etc
7

Product Manager, Advertising Resume Examples & Samples

  • Define, update, and communicate the Advertising Product roadmap on an ongoing basis, for Advertising and other internal stakeholders. Work with cross-functional stakeholders to drive requirements, design, business rules, and specs for ad products
  • Meet regularly with Team Director and Managers to understand project and program status
  • 3+ years of product management experience at a company managing product or project responsibilities of consumer-facing products
  • Knowledge of internet technologies (HTML, CSS, JavaScript and server side technologies). Experience with Content Management systems, Ad Operations technologies (DFP, FreeWheel), and Data Management Platforms (Krux, BlueKai, Lotame) are essential
  • Strong skills in data analysis and interpretation, and business case development to drive decisions and improve products. Understanding of ad-operations and digital media landscape required
  • Share
8

Associate Product Manager, Advertising Resume Examples & Samples

  • Collaborate across advertising, product, technology, design, marketing, and the newsroom to produce requirements for platforms and the advertising products they enable
  • 3+ years of Digital Advertising experience at a media company managing advanced sales planning or ad operations responsibilities
  • Excellent user experience and customer service intuition, the ability to express and communicate these principles to non-Advertising stakeholders and cross-functional teams
  • Ability to work collaboratively in a highly matrixed organization to create a results-driven, team-oriented environment. Speak comfortably in a variety of settings including one-on-one and in front of large groups
9

Product Manager, Advertising Platform Resume Examples & Samples

  • Performs competitive analysis and conducts market research. Maintains updated view of key competitive changes
  • Participates in the strategic planning for enhancements to product content, pricing, packaging, and features. Participate in defining product business and functional requirements
  • Assists in budgeting and variance analysis of product's unit and financial performance, with goal of identifying opportunities and risks
  • Drafts and manages requirements, and other supporting business documentation (such as use cases, possibly M&Ps (methods and procedures), executive summaries, etc.)
  • Conducts feasibility assessments, capability gap analysis (i.e., what is wanted vs. what is attainable).-Manage change requests. Validates downstream deliverables and final offering (business acceptance testing)
10

Product Manager, Advertising Technology Resume Examples & Samples

  • Assume product leadership for advertising-related product functionality and the end to end partner integration cycle
  • Identify business problems and their solution, as well as strategic and revenue generating opportunities
  • Analyze existing business, operational, and engineering processes to implement and improve systems to support advertising requirements
  • Provide expert guidance on the advertising technology industry, its vendors, and emerging ad tech trends
  • Work with advertising operations, ad sales, and engineering teams to analyze various stakeholder and business goals, current capabilities and procedures
  • Become a trusted source of information and insight for advertising on mobile, desktop, connected devices and smart TVs
  • Maintain and grow expertise in industry standards, technologies, partner and competitor companies strategies
  • Define desired product functionality and work with development and QA teams to ensure successful delivery
  • Assist with technical feasibility, implementation approach, deployment strategies, and QA efforts
  • Work with project stakeholders to define project scope and objectives, communicating requirements to engineering teams
  • Assist in estimation and management of project budgets and cross-project resource allocation
  • Successful history of product management and software delivery, ideally covering applications for web, mobile devices, and OTT video devices such as AppleTV, Roku, FireTV
  • Experience with IP-based video delivery, including DAI
  • Strong knowledge of advertising technology vendors and ecosystems
  • Strong knowledge and experience with current ad tech, including RTB platforms, DSPs and DMPs
  • Experience in coordinating multiple projects simultaneously
  • Strong analytical, problem-solving, and communications skills with a collaborative attitude
  • Ability to make quick decisions to solve complex technical and operational challenges
  • Managing resource, technical, and budgetary constraints while ensuring on-time and on-budget project delivery
  • Effectively lead teams and inspire others to achieve goals through innovation, quality and excellence
  • Encourage team interaction, boost employee motivation and appreciate team contribution
  • Strong teamwork and leadership skills
  • Bachelors degree required, MBA or technical degree preferred
11

International Advertising Product Manager Resume Examples & Samples

  • Own the international aspects of portfolio of ad products – manage the roadmap, strategy and delivery in international markets
  • Collaborate with the respective teams and stakeholders across the globe to drive them to best customer experience possible - providing the necessary feedback to the international strategy, drive the international requirements where necessary and influencing the global product development roadmaps managed by our US counterparts
  • Provide original thought leadership that are non-stakeholder initiated – come up with great solutions
  • Function as a project lead; gain cooperation and commitment, facilitate and proactively drive for consensus between stakeholders on integrated features and/or standardised processes, and effectively manage priorities on multi-disciplined projects which may cross teams
  • Provide the necessary deliverables required such as documentation for planning sessions and development, and other information required for status and metrics reporting
  • Assist with production troubleshooting and production problem resolution as needed
  • Would be required to travel abroad on a regular basis
  • Ideally 5+ years experience in digital advertising product management and delivering E2E solutions
  • Passionate about delivering high levels of customer service, enthusiastic, committed, proactive and resourceful; good at building and maintaining relationships
  • Can be counted on to get the job done and great attention to detail - able to keep calm and focused under high pressure, able to prioritise and multitask
  • Able to work autonomously as well as being a good team player with proven ability to develop strong working relationships including remotely
  • Confident, articulate and excellent communicator - can communicate effectively in both verbal (i.e. day-to-day discussions, team meetings, leadership updates) and written (requirements and design specifications) form at all levels
  • Experience with AGILE/SCRUM development, project management methodologies or SCRUM and Jira a plus
12

Programmatic Mobile Advertising Product Manager Resume Examples & Samples

  • Work with internal and external customers to gather opportunities for improvement and requirements for product features
  • Innovate to address opportunities and document requirements as user stories for implementation with an agile scrum team
  • Utilize dashboards to monitor system health, alerts, notifications, and triage issues
  • Provide technical support and integrate with Supply and Demand Partners
  • Manage existing product life cycle for critical KPIs, revenue assurance, and system performance.The ideal candidate will have the following skills and experience - Excellent communication and collaboration with people with various job responsibilities and technical knowledge
  • Ability to prioritize, focus, adapt, and accomplish goals in a fast moving fluid environment
  • Well organized and detail oriented to track and complete simultaneous priorities
  • Five years of Product Development with Life Cycle Management from idea through mature operation to decommission
  • Five years of converting customer feedback into well-defined user stories and collaborating with software development, QA/QC, and operations teams to implement viable solutions
  • Five years of experience working with Programmatic Ad Tech products
  • Two years creating and growing business-to-business partnerships
  • Two years working knowledge of agile scrum development methodology
  • Bachelor's degree and four years related work experience or eight years related work experience post high school
  • Three years project management and implementation experience
  • Five years of product management experience; three years as a product manager for mobile advertising products and services
  • Three year experience working with programmatic mobile advertising products
  • Working understanding of the fundamentals of internet frameworks including html, javascript, css, MRAID, REST
13

Principal Product Manager, Imdb Advertising Resume Examples & Samples

  • 5+ years of Product Management experience in technology/internet companies
  • Successful history of shipping innovative products
  • Strong oral and written communication skills are crucial, as well as ability to think clearly and analytically, solve problems, scope business requirements and prioritize work on projects
  • Must be able to think and act both strategically and tactically, deal with ambiguity, manage changing priorities and influence others
  • Demonstrated analytical and quantitative skills, ability to use hard data and metrics to back up assumptions and develop business cases. Ability to clearly communicate data insights to others
  • Demonstrated ability to dive deep in understanding the product, our business, and the competitive landscape
  • Willingness to roll up your sleeves and be a self-starter to do whatever is necessary; have owner mentality and an entrepreneurial drive
  • MBA preferred
  • Passion for the entertainment industry and enjoy meeting industry clients
14

Principle Product Manager, Imdb Advertising Resume Examples & Samples

  • 5-10 years of Product Management experience in technology/internet companies
  • Successful history of shipping large-scale, innovative products
  • Committed to learning and expanding professional and technical knowledge
  • Demonstrated ability to have fun and inspire team members to enjoy work
15

Programmatic Mobile Advertising Product Manager Resume Examples & Samples

  • Bachelor's degree and eight years related work experience or twelve years related work experience post high school
  • Five years project management and implementation experience
  • Five years product management experience
  • Five years with telecom products and services
16

Product Manager, Advertising Resume Examples & Samples

  • Own all existing and new Off Platform product offerings, as well as other ad products that emerge as our editorial and advertiser experiences evolve
  • Own the business requirements of these products, from initial pricing to positioning and go-to-market strategy
  • Collaborate with the Yield and Ad Operations teams to develop and track core monetization KPIs and report cards to manage business health and sales strategy
  • Lead the development, testing and piloting of new Ad products
  • Keep up to date with the external advertising landscape – our competitive set and digital trends – particularly in regard to ad product capabilities and sales opportunities
  • Collaborate with creative and business team leaders (Edit, Video, Design, Dev, Creative Strategy, Production, Pricing, Legal) on refinements to existing products and the development of new products
  • Effectively socialize the product and provide training to Sales, Planning and Creative Strategy groups
  • Coordinate with counterparts in Ad Product Marketing to create collateral and Ad Ops specialist to insure fully functional and operationalized product
  • Serve as a single point of contact and dedicated resource for Creative Strategy on RFP’s and product capabilities as needed
  • Serve as Sales facing lead as needed on client calls to represent Emerging Platform offerings in market
  • Define, update, and communicate the Advertising Product roadmap on an ongoing basis, for Advertising and other internal stakeholders
  • Work with cross-functional stakeholders to drive requirements, design, business rules, and specs for ad products
  • Proactive and disciplined self starter with innate curiosity for learning new things
  • High degree of emotional intelligence and ability to build partnerships across the org
  • The ability to effectively prioritize projects and produce results
  • Can take macro goal setting and act autonomously to achieve these goals
  • Bulletproof sense of humor a bonus
  • Experience in Ad Tech and Product hugely beneficial
17

Senior Advertising Product Manager Resume Examples & Samples

  • Develop business cases to obtain funding to support the development of platform enhancements and new Advertising solutions: Obtain support and commitment from management and cross-functional teams to develop new revenue streams
  • Develop product and platform capabilities, feature development roadmap, and service requirements: Identify priorities. Document and clearly communicate requirements, workflows, and high-level integration among platform components
  • Identify market trends, perform competitive analysis, and assess impact/opportunities for video advertising platform: Stay ahead of the curve
  • Define and track key performance indicators of products on a regular basis: Understand/Define what constitutes the best product and continuously look for areas of improvement
  • Monitor performance results of advertising service contracts and serve as key communication contact with ad sales agents and external software/platform vendors on product, service and contract issues: Manage vendors and partners to assure maximum support
  • Provide & present status of project initiatives to mid and upper-level management on a regular basis: Communicate, identify areas of risk, and engage support when necessary
18

Product Manager, Advertising Effectiveness Resume Examples & Samples

  • Drive product initiatives from concept, vision articulation and requirements documentation to go-to-market (positioning, pricing, marketing and training)
  • Work within the product team to evaluate and prioritize product features for inclusion into the product roadmap
  • Translate customer needs into functional and technical product requirements
  • Document use cases and specifications, with a keen eye for evaluating and documenting logical and mathematical manipulation, as well as processing of digital data sources
  • Work closely with engineering and technical project management to ensure timely delivery of a quality product
  • Intuitively question and debate technical approaches with engineering specific to building/extending functionality of the product
  • Analyze the marketplace, customers, and competitors to determine the right product features and benefits in order to increase market share and retain/grow the existing client base
  • LI-PR1
19

Senior Product Manager, Advertising Insights Resume Examples & Samples

  • Work with BI developers, analytics managers, data scientists and UX teams to solve problems, uncover insights and communicate them in an actionable and intuitive manner
  • Actively provide sales with product support required to win new business and know how to turn sales requests into sellable products that simultaneously enhance the customer experience
  • Engage with engineering teams to plan and deploy product features
  • Be a tireless advocate for Media Solutions interests and values in every interaction throughout the organization
  • Experience in travel or web technology is a plus
  • Strong eye for detail, with a natural tendency to dig deep to thoroughly understand an issue before recommending a solution
  • Strong analytical and quantitative skills, with a demonstrated ability to use numbers and metrics to back up assumptions and evaluate outcomes; experience with financial modeling and statistics is an advantage
  • Proven ability to work with multiple internal organizations requiring clear communication, evangelism and compromise
  • Experience working directly with UX, sales, engineering, analytics and operations teams
20

Senior Product Manager, Devices Advertising Resume Examples & Samples

  • 5+ years in product management, sales and/or marketing is required
  • Digital advertising or media (brand experience a plus)
  • Familiarity with technical aspects of digital advertising
  • A consistent record of leading a program from conception through completion, demonstrating multi-functional skills to make it successful
  • Excellent oral and written communication skills – with both technical and non-technical individuals
  • Lead and influence across different organizations and align teams to a common goal
  • Handle multiple contending priorities in a diverse environment
  • Able and willing to think and act strategically and tactically
  • Passionate and knowledgeable about new and emerging mobile and digital media and its technology
  • Demonstrated ability for being detail-oriented, self-motivated and driving follow-through
  • MBA or previous experience leading product managers a plus
21

Senior Advertising Product Manager Resume Examples & Samples

  • Drive and lead initiatives to grow overall in-app advertising supply by maximizing in-app ad-monetization potential
  • A/B test frequencies and other integration strategies to maximize advertising LTVs
  • Improve existing advertising funnels to increase overall Ad ARPDAU and engagement without hitting retention or CR
  • Possess a highly creative, analytical, and thoughtful approach to ad-format instrumentation
  • Maintain a quality advertising experience across all mobile inventory
  • Lead cross-functional teams (centech & BI) of product managers, engineers, and analysts to optimize revenue and yield by creating a variety of global config files based on user profiles and spend propensity scores
  • Communicate ad strategy, analysis, forecasting and implementation plan to the revenue team and senior leaders
  • Proactively identify underperforming titles or ad-formats and deliver recommendations based on learnings across other titles under the Glu umbrella
  • Manage and monitor performance through effective metrics and analysis while making recommendations to grow and evolve integration points, opportunities and applications
  • SQL and Tableau proficiency is a plus
22

Senior Product Manager Programmatic Advertising Resume Examples & Samples

  • You will own a significant piece of AAP’s business and operate it like an owner, working with sales to drive adoption, tech to drive the innovation needed to scale, and leadership to set the vision
  • As an owner, you will continuously define and refine success metrics to gauge how your business is doing and where we should double down
  • You will work from the customer backward to develop product strategy, product definition, forecasting, pricing, and positioning for Amazon’s ability to deliver innovative advertising solutions
  • You will help us define what our advertisers and agencies want from our programmatic advertising solutions, including how it’s packaged, how it’s targeted, how it’s tracked, and how it’s reported. You will balance that with broader industry trends and will own the process for understanding customer needs and market segmentation
  • You will manage products through initial launch and follow-on releases, identifying dependencies and clearing blockers to help drive client adoption, retention, and growth. To do this, you will work across teams in a dynamic environment made up of business leaders, sales, account management, finance, other product leaders, analysts, designers, engineers, business development leaders, partners and, most importantly, customers
  • 5+ years of demonstrable experience in product management as a business leader defining strategies for driving revenue and not just features. Examples of success in delivering results within a complex product environment in advertising or enterprise software/services organizations
  • Ability to drive big ideas from highly ambiguous problem spaces with a proven track record of filling in whitespace with innovation
  • Experience working with development teams to define, scope, and prioritize product requirements
  • Bachelor's Degree in Engineering, Computer Science or equivalent a plus
  • Prior experience managing product in the programmatic advertising space
  • Strong verbal and written communication abilities: must effectively communicate with technical and non-technical people. Passionate about generating big, creative ideas for programmatic advertising, growing the business and working with advertisers and agencies to build innovative products