Ad Operations, Manager Resume Samples

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EB
E Bashirian
Elwin
Bashirian
30825 Raheem Gardens
Chicago
IL
+1 (555) 597 0672
30825 Raheem Gardens
Chicago
IL
Phone
p +1 (555) 597 0672
Experience Experience
10/2015 present
Chicago, IL
Digital Ad Operations, Manager
Chicago, IL
Digital Ad Operations, Manager
10/2015 present
Chicago, IL
Digital Ad Operations, Manager
10/2015 present
  • Create process document for all parties and make sure all parties are in check
  • Advise/consult with media team and client regarding advertising technologies, tracking performance and campaign performance
  • Help manage and supervise the Ad Operations team
  • Manage the scheduling, production and implementation of online advertising campaigns
  • Execute creation of HTML tags for websites using Dart and Atlas programs
  • Act as liaison with media, creative agencies and publisher sites regarding planning, tracking, scheduling and delivery of campaigns
  • Follow-up with Production and Media in regards to posting and rotation status, both before and after campaign is live
10/2012 07/2015
Philadelphia, PA
Digital ad Operations Manager
Philadelphia, PA
Digital ad Operations Manager
10/2012 07/2015
Philadelphia, PA
Digital ad Operations Manager
10/2012 07/2015
  • Work with Sales Managers and Media Consultants to develop and execute growth strategies of our key accounts. Join Sales Calls with key clients
  • Monitor and optimize ad performance, and make customer recommendations
  • Work with the sales team to create advertiser solutions that maximize results
  • Create campaign performance reports
  • Troubleshoot ad delivery problems and work with web development to fix them
  • Generate performance reports and create campaign summaries
  • Account management and coordination of digital sales across station website, mobile platforms, Extended Reach Networks, Google, Facebook, & Email Marketing
02/2006 09/2012
New York, NY
Ad Operations Manager
New York, NY
Ad Operations Manager
02/2006 09/2012
New York, NY
Ad Operations Manager
02/2006 09/2012
  • Monitoring campaign performance to client’s objectives and make optimization recommendations as necessary
  • Develop and manage internal trafficking campaigns to build audience with a focus on ROI efficient spend
  • Provide pre and post implementation support to sales, planning and product & development teams
  • Assist in trafficking ads across a variety of 3rd party ad networks and SSPs
  • Setup, traffic, and optimize online ad campaigns in DFP, working with advertisers and ad networks to receive assets for campaign launches
  • Identify and resolve delivery/performance while providing clear and technical feedback to both internal teams and clients
  • Manage day-to-day relationships with Platforms (like DSPs, DMPs, SSPs, etc.), Publishers, Ad Exchanges and Ad Networks
Education Education
Bachelor’s Degree in Related Field Preferred
Bachelor’s Degree in Related Field Preferred
University of California, Irvine
Bachelor’s Degree in Related Field Preferred
Skills Skills
  • Working knowledge of MS Word, Excel and Lotus Notes
  • Strong written and verbal communication skills
  • Ability to prioritize and organize workload
  • Ability to speak and present before vendors, clients and fellow employees
  • Strong people skills
  • Sense of procedure within a corporate environment
  • Understanding of Internet technologies
  • 5 to 7 years experience
Create a Resume
1

Ad Operations Manager Resume Examples & Samples

  • Manage the use of DFP to monetize YouTube channels and Owned & Operated Websites
  • Develop forecasting and trafficking best practices
  • Interface with YouTube Ad Operations ensure the launch, delivery, and reporting of advertising campaigns on YouTube
  • Master all Google tools for launching and monitoring advertising campaigns
  • Maintain databases for RFP submission and billing processes
  • Build internal reports for analyzing traffic patterns, delivery data, and monetization of O&O websites
  • Working knowledge of buying using Google Ad Words
  • Manage day-to-day trafficking, QAing, reporting and optimizing of campaigns, ensuring that client specifications are met
  • Utilize YouTube CMS for ad hoc reporting requests
  • 2-3 years of hands on ad operations experience
  • Strong working knowledge of DFP/XFP necessary
  • Expertise with MS Office products (Excel, Powerpoint, Word)
  • Understanding of video ad operations and different video specific formats (VAST, VPAID, etc.)
  • Comprehensive understanding of campaign success metrics and analytics
  • Experience working with third party data providers to create and evaluate segments
  • Experience with VAST, VPAID, HTML, JavaScript, Flash and rich media
  • Ability to thrive in a fast-paced environment, managing multiple projects and tight deadlines
  • Strong project management and communication skills
2

Digital ad Operations Manager Resume Examples & Samples

  • Manage digital campaign delivery
  • Monitor inventory and alert on any issues around sell-through
  • Prepare reports, monthly metrics updates, and update tracking report for all online ad campaigns
  • Provide guidance to sales staff regarding inventory available and best practices for campaign delivery
  • Optimization of digital ad campaigns based on performance
  • Quality control of all web PO’s entered ensuring that all accurate and pertinent information is available for both design/development of ads but also proper launch and delivery of campaign
  • Manage email inventory/bookings and pull reports on emails sent
  • Analyze campaign performance
  • Avg Click Thru % rates across our digital assets
  • Industry Metrics on these products
3

Digital Ad Operations Manager Chicago Resume Examples & Samples

  • Prepare reports, metrics, and updates tracking the progress for all online ad campaigns
  • Manage audio and visual ad inventory
  • Previous Ad Operations or related experience preferred but not required
  • Significant exposure to and understanding of the online/digital/internet space
  • Strong PC skills with the following Microsoft applications Word, Excel, and PowerPoint
4

Senior Global Ad Operations Manager Resume Examples & Samples

  • Deliver audience based programmatic selling solutions and campaign strategies / management
  • Manage the advertising stack to maximize yielding
  • Evaluate potential new technologies, partners, platforms and opportunities for revenue growth
  • Oversee and prepare campaign analytics, reporting and internal weekly KPI dashboard metrics
  • Manage the ad operations team and its resources in North America & in Germany
  • Work closely with the sales team to deliver on media campaigns
  • Collaborate with sales and product departments to develop new revenue generating products/services
  • Review, develop and refine business processes
5

Ad Operations Manager, Programmatic Resume Examples & Samples

  • Order Support – Provide workflow ordering support to Campaign Managers and Supervisors as they provide guidance to their business units on how to place Audience Extension orders
  • Fulfillment Support – Provide fulfillment support to Campaign Managers and Supervisors as they fulfill Audience Extension orders for their business units
  • Capability Support – Provide additional layer of support to Campaign Managers and Supervisors when vetting out new programmatic system capabilities
  • Optimization Support – Provide optimization support to Campaign and Supervisors during an orders run to ensure it is successful for the client and profitable for Gannett
  • Sales Development – Work closely with Gannett Sales to make sure we leverage all programmatic system capabilities when developing sales programs to ensure we help our business units grow their programmatic revenue
  • Manage Team: Responsible for interviewing, hiring, training and development of new personnel
  • Manage to Gannett Sales Policies and Priorities: Must understand the sales priorities and business policies set and maintained by our sales organization
  • Strong interpersonal and team skills
  • Ability to handle multiple tasks/projects at once
  • Demonstrated ability to function in a technical role
  • Adaptive learner with the ability to develop expertise in digital workflow and ad serving systems
  • Ability to clearly convey technical and complex information through written communication
  • Ability to react to change productively
6

Ad Operations Manager Resume Examples & Samples

  • Develop and manage internal trafficking campaigns to build audience with a focus on ROI efficient spend
  • Support the creation of targeted campaigns across all verticals on YouTube and third party publishers
  • Create campaign status reports for review by internal and external stakeholders
  • Work in cross-departmental collaboration with the Business Development, Sales, Content and Ad Operations teams
  • Manage the internal implementation of 3rd party vendors such as OpenSlate, Zefr, Channel Factory
  • 3-5+ years of media planning, buying, or online advertising account management. Experience specifically in TrueView/ Adwords for Video a plus
  • Thorough knowledge of current online advertising ecosystem and deep understanding of media buying landscape and vendors
  • Strong web analytics background, especially well versed in Google Analytics and Omniture
  • Ability to trouble shoot technical client side/ 3rd party tagging and tracking issues
7

Ad Operations Manager Espn Australia / nz Resume Examples & Samples

  • Minimum 4+ years in Ad Operations
  • Experience managing high volume, high value digital media campaigns for a large publisher
  • Exposure to programmatic buying and data management technologies preferred (Lotame, Pubmatic, Rubicon, Adx)
  • Strong understanding of Digital Ad Serving Platforms (DoubleClick preferred)
  • Overall understanding of media and sports industry
8

Ad Operations Manager Resume Examples & Samples

  • Work with sales, planners, editorial, tech and vendors to implement and oversee ad campaigns on site, mobile, app and email products
  • Manage ad trafficking, ad creation, QA, and reporting
  • Provide technical support to advertisers, account managers and others via phone, email and web
  • Stay abreast of current and upcoming technology product capabilities
  • Knowledge of HTML/HTML5, JavaScript and Flash
  • Experience working with various ad networks and exchanges, implementing passback strategies
  • Strong experience in Internet technologies such as HTTP, XML, JSON, HTML, CSS, JavaScript, web servers, and other internet/networking-related protocols
  • Familiarity with HTTP response codes and their meanings
  • Strong understanding of basic HTTP headers, including setting and retrieval, cache controls, etc
  • Experience with relational databases, including Oracle, MySQL
  • Working knowledge of Adobe Flash and Photoshop
  • BS or equivalent (computer science, engineering, or related) preferred with a strong academic record
9

Ad Operations Manager Resume Examples & Samples

  • The Operation Manager will be responsible for campaign set up and management as well as ongoing optimisation and analysis
  • Additionally this Operation Manager will integrate new advertisers, and work with both internal and external parties to ensure that technical and campaign related issues are handled quickly and appropriately with advertisers
  • This position entails focus on campaign management through campaign performance analysis and campaign optimization
  • Manage campaigns on Ad Severing Platform from integration through launch dealing with all aspects of a campaign, lead all troubleshooting efforts as well as perform ongoing Optimization and review daily reports
  • Assist in the technical aspects of Advertiser integration (both new and ongoing) by providing necessary technical guidance to the Advertiser Reconcile Advertiser accounts on a monthly basis
  • Experience in an ad network, mobile network or Media agency is highly advatageous, but not essential
  • Strong interpersonal skills necessary to interact with clients, management, and peers
  • Ability to multitask and handle various priorities, good prioritization skills
  • Understanding of the online advertising industry, good knowledge of current mobile landscape - CPI, Mobile Video, Display, CPV is advantageous, but not essential
  • Tech savvy
  • Detailed oriented with an ability to see the bigger picture
10

Junior Ad Operations Manager Resume Examples & Samples

  • Answering RFPs from Sales teams, providing clear and reasonable availability and pricing against a rate card (or bespoke where necessary)
  • Liaising with PMs to determine suitable inventory to run against in each vertical for each market, and to acquire bespoke inventory lists for niche RFPs
  • Ensuring pricing given in responses to RFPs is adhered to on sold campaigns
  • Project-managing the implementation of sold campaigns onto the network, liaising with Account Management to acquire all assets and full briefing, then with the Implementations team to ensure correct trafficking of budgets, creatives, tracking and placement against inventory, before handing back to AM/CM team to run
  • Monitoring portfolio delivery and margin, and alerting VOM/AM/CM when delivery or margin looks threatened on any given campaign
  • Ensuring the business is kept up to date on campaign performance and key highlights
  • Support partners and sales managers with technical integrations
  • A good level of demonstrable experience
  • Strong understanding of the Internet media space, related business models, and online/offline advertisers and publishers
  • The right candidate is an ambitious, hard-working, self-starter, who is well organized and able to assume responsibility for specific project deliverables with limited supervision
  • Deliver results in a fast-paced, deadline-driven environment that requires ability to handle multiple tasks simultaneously
  • Strong interpersonal skills and a demonstrated ability to work effectively independently as well as in a team environment
  • Excellent oral, written and analytical skills. Must be able to communicate technical information clearly and effectively to non-technical people
  • Experience within Ad Ops and web ad-serving technologies, particularly display and video, latterly with a distinct skew towards the programmatic space
  • Mid-level experience with self-service and SaaS platforms
  • Strong reporting and analytics background
  • BA or BSc degree (or equivalent) - preferably with a business or technical focus
11

Digital ad Operations Manager Resume Examples & Samples

  • Provide guidance to local markets regarding inventory management and best practices for trafficking
  • Minimum BA/BS degree
  • Effectively manage issues and relationships
12

Ad Operations Manager Resume Examples & Samples

  • Support revenue objectives while using executive-level judgment to balance the right business and customer tradeoffs to deliver on best in class advertiser and user experience
  • Manage media and traffic platform (SSP, AdServer, AdNetworks)
  • Manage day to day ad operations and master buying-related technologies, including DSPs, DMPs, and 3rd party ad servers
  • Lead pricing strategies across all platforms, including rate card optimization and yield management
  • Maintain official revenue documents, including weekly forecast updates, sell through and yield by device and category
  • Oversee campaign implementation including set up, tracking and campaign reporting
  • Work closely with the Sales Advertising team to implement a strategic approach whilst applying an operational lens to ensure the ongoing successful expansion of the advertising division
  • Troubleshoot current campaigns to diagnose anomalies (good or bad) and recommend changes to audience segments being used, bidding strategies and targeting
  • Solid communication & presentation skills to effectively explain analysis to others and translate analysis into a clear and actionable business plan
  • Fluency in written/spoken English
  • Bachelor’s degree in Finance, Mathematics, Engineering, Economics, Operational Research, with advanced degree preferred
  • 3+ years progressive business experience in website/business/analytics. Experience in Classified Online Business is a plus
  • Ensure rigorous quality control over data, analyses and metrics with strong alignment on business partnered metrics
  • Knowledge of DFP by Google (AdServer) and Digital Advertising environment (Display, Search, Social, Mobile)
  • Ability to come up to speed quickly and a strong aptitude/passion for creative problem solving when dealing with ambiguity
  • Experience in analyzing/handling large data sets
13

Ad Operations Manager Resume Examples & Samples

  • Being an expert ad trafficker (or want to become one). Use Google's DFP ad serving systems to traffic and test creative, schedule and target complex ad campaigns
  • Familiarity with FatTail or similar order management system is preferred but not required
  • Be familiar with digital advertising, marketing, and sales concepts and metrics
  • Must have a flexible, personable attitude – the job requires constant information sharing across departments; professional relationships with all level of personnel are necessary
  • Ongoing quality assurance support; troubleshoot rich media creative
  • Identify opportunities to implement solutions that increase the effectiveness and efficiencies of the Ad Ops department, including the development of tools, process and reports related to job responsibilities
  • Proven ability to accommodate evolving responsibilities and last minute changes
  • Must possess the strongest attention to detail
  • Familiarity with pre-launch QA process
  • Flexible schedule: at times this job requires weekend and evening coverage schedules
14

Ad Operations Manager Resume Examples & Samples

  • Trafficking and Campaign Management
  • Work with sales, planning, editorial, product and vendors to implement and overseead campaigns on TheAtlantic.com and CityLab.com
  • Assist in the day to day management of the ad operations coordinator(s); ensure that coordinator is reaching their daily goals and successfully trafficking and implementing campaigns
  • Monitor campaigns throughout lifecycle, communicating with sales planners & reps, creative agencies and vendors on issues as needed
  • Oversight of takeover calendar and high impact implementation
  • Provide pre-implementation support to publishers
15

Digital ad Operations Manager Resume Examples & Samples

  • Under direction of Senior Media Manager, responsible for managing day to day operations of the Fan Network digital media programs, including but not limited to
  • Minimum 2 year of hands-on experience with setting up campaigns in ad servers (Doubleclick Campaign Manager or DFA highly preferred)
  • Ability to prioritize tasks and manage high volume of requests
  • Strong analytics skills
  • Effective, professional written and oral communication skills
  • Very strong attention to detail is a MUST
  • Team player but also able to pick up and run with a project/task
  • Friendly, outgoing and positive attitude
16

Ad Operations Manager Resume Examples & Samples

  • Able to manage the Ad Ops Execs on a day-to-day basis, ensuring all campaigns are monitored and any issues are immediately flagged with relevant client team
  • Accountable for executing operational efforts relating to the traffic management of digital advertising campaigns
  • Producing and managing key documents such as Campaign Project Status sheets, Campaign Master Docs and Trafficking Sheets
  • Manage creative delivery and implement campaign schedules and assets
  • Verify technical specifications, QA, service and troubleshoot complex ad creative
  • Ensuring campaign ad-serving is set-up correctly and liaising directly with our global ad-servers (DoubleClick & Sizmek)
  • Monitor campaigns to ensure delivery and identify, highlight and resolve any issues
  • Pulling and compiling report data using tools and liaising directly with publishers
  • Supply client teams with daily delivery reports and alert them on campaign performance (identifying discrepancies such as over/under delivery)
  • Provide continued communication and active support to the team in all issues related to the delivery and performance of campaigns
  • Be the first point of call for issue escalation within the team
  • Assisting Finance and Accounts Receivable with any billing queries own key client documents such as our annual reporting deadlines sheet and global ad-serving budgets
  • Be proactive, engage with client teams & clients and build relationships wherever possible
  • Assist Ad Ops director with any projects or process changes for the wider team
  • Understand and articulate to standards for data entry and reporting across ad platforms
  • Assist the client and specialist teams in maintaining SLAs
  • Ensure processes pass a rigid QA and Acceptance process before being rolled out into the wider business
  • Deliver all work to required deadlines and to a standard that exceeds expectations
  • Detailed knowledge and experience with working with ad platforms such as; Sizmek, DoubleClick, is essential, knowledge of Facebook Advertising, YouTube Advertising, Twitter Advertising and other 3rd party digital and mobile ad serving and tracking platforms, tools, processes and policies is highly desirable
  • Ability to thrive and work independently in an incredibly fast-paced, dynamic environment
  • Able to help clients implement & troubleshoot site tags/pixels/tag management systems
  • Knowledge of HTML & JavaScript is preferable
  • Track record of delivering high quality results in a fast-paced, deadline-driven environment
  • Strong proficiency with the Microsoft Office suite, especially Excel
  • Certifications with platforms such as "Google AdWords/Analytics" beneficial
  • Ad Ops experience or similar highly technical digital role
  • Ability to manage up and down regarding daily/weekly workloads and keep Ad Ops director informed of teams progress across multiple campaigns
  • An ambitious self-starter who is passionate about data, is detail-oriented, organised and has the ability to multi-task in a fast-paced work environment
  • A sociable individual who recognizes the opportunity that this role presents and is driven by a long term desire to grow and make a contribution to the client, agency and industry
  • Relationship builder - it will be key for the person to develop a close working relationship with the client teams, internal specialist teams, clients, media owners and partners
  • The ability to work independently and manage multiple tasks
  • Work well within a busy team, keep calm under pressure, diligent and take pride in the accuracy of the work produced
  • Attention to detail is critical!
17

Digital ad Operations Manager Resume Examples & Samples

  • Ad operations and online trafficking knowledge, comfort driving and working with sales and production deadlines, forward thinking capability in the evolution of the site, ability to work independently, willingness to learn new programs/systems
  • Minimum 3 years’ experience in an Ad Operations Publisher or Network environment preferred
  • Working knowledge of Rich Media vendor products and agency reporting tools
  • Knowledge of Mobile App ad serving capabilities a plus
  • Proficiency with Microsoft Office suite (Word, Excel & PowerPoint)
  • Strong organizational, verbal and analytic skills
  • Ability to multi-tasking within a fast-paced environment
  • Strong communication, follow-through and interpersonal skills
  • Strong attention to detail and a real team player
  • Excellent knowledge of web page composition
  • Understanding of HTML coding and logic
  • Familiarity with Ad Verification services a plus (DoubleVerify, etc.)
18

Digital Ad Operations, Manager Resume Examples & Samples

  • Deal with third party ad companies and vendors such as: Pointroll, Eyeblaster and Atlas
  • Coordinate the rotation of ads
  • Deliver banners with rotation updates to sites
  • Thorough communication of advertising instructions between the Agency and Web sites
19

Ad Operations, Manager Resume Examples & Samples

  • Responsible for keeping up to date with the latest in trafficking and media industry trends
  • Help manage and supervise the Ad Operations team
  • Advise/consult with media team and client regarding advertising technologies, tracking performance and campaign performance
  • Serve as the main point of contact between ad server and internal business units
  • Create process document for all parties and make sure all parties are in check
  • Manage the scheduling, production and implementation of online advertising campaigns
  • Delivery follow-up; channeling site questions to the appropriate people within the agency
  • Execute creation of HTML tags for websites using Dart and Atlas programs
  • 5 to 7 years experience
  • Ability to prioritize and organize workload
  • Sense of procedure within a corporate environment
  • Working knowledge of MS Word, Excel and Lotus Notes
20

Ad Operations Manager Resume Examples & Samples

  • Manage day to day responsibilities of the ad operations traffickers; ensure that traffickers are reaching their daily goals and successfully trafficking and implementing campaigns
  • Provide pre and post implementation support to sales, planning and product & development teams
  • Maintain and manage site specifications to ensure meeting industry standards
  • Oversight of takeover calendar and site wide high impact implementations
  • Manage relationship with ad verification and scanning vendor to ensure onsite ad quality
21

Ad Operations Manager Resume Examples & Samples

  • Maintain vendor partnerships and evaluate new ad partners as needed including programmatic, header bidding, private auctions, PMP’s, preferred deals, direct deals
  • Identify and resolve delivery/performance while providing clear and technical feedback to both internal teams and clients
  • Constantly look for improvements, monetization opportunities, and conduct A/B tests on a regular basis to make data driven decisions
  • Develop and maintain header bidding and ads waterfall solution for display and video
  • Implement, test, and QA ad campaigns using DFP ad serving platform
  • Develop, maintain, and optimize network hierarchy, ads waterfall and fill rate within ad server
  • Manage all partnerships for SSPs, networks, and exchanges to ensure optimal fill at highest achievable CPMs for display, video (desktop and mobile web)
  • 5+ years working in advertising operations with a focus in programmatic
  • Bachelor’s Degree required or relevant experience required
  • Must have strong working knowledge of advertising technologies within the digital ad landscape including header bidding, programmatic, behavioral targeting, cookie matching, ad exchanges, DSPs, and SSPs
  • Strong understanding and technical knowledge of digital analytics and investigation tools (i.e. Google Analytics, Fiddler/Charles proxies, Web Developer Tools and etc.)
  • Strong analytical and problem-solving abilities, along with an ability to collaborate cross-functionally
  • Must be detail-oriented, exceptionally organized, and have the ability to multi-task in a fast-paced work environment
  • Deep experience with DFP and AdX / multi-SSPs / multi ad networks configurations is required
  • Ability and knowledge of building custom ads performance dashboards (experience in writing SQL queries, using report presentation tools like Looker)
  • Ability to create automated monitoring solutions to detect ad delivery anomalies
22

Monetization & Ad Operations Manager Resume Examples & Samples

  • Leverage the rich customer data in Mint to help users discover relevant partner offering and services (e.g. investments, loans, savings, credit)
  • Manage and leverage Mint’s proprietary ad server to monetize existing inventory
  • Craft and launch client campaigns with an eye on optimization of revenue and user performance
  • Develop and deepen partnerships with advertisers ranging from startup fin-techs to large financial institutions
  • Test new approaches to weaving advertising offers into the Mint user experience, collaborating with product & design on product requirements and roadmap
  • Manage business performance and communicate results internally and to partners
  • Oversee A/B tests to optimize performance and fill, resulting in actionable insights/updates
  • BA degree with at least 5+ years related experience with advertising operations, campaign management, revenue operations, or agency experience
  • Results oriented with strong performance marketing track record and understanding of digital marketing (Conversion Funnel, A/B Testing, LTV)
  • Customer-centered… passion for helping Mint users improve their financial lives
  • Always learning with a testing mindset to continually improve results
  • Experience drawing data-driven insights and translating them into strategy and actions
  • Ability to advise partners on best practices and areas of opportunity
23

Ad Operations Manager Resume Examples & Samples

  • Ability to use knowledge of DART and DFP to serve as liaison and support for direct sale campaigns
  • Responsible for QA and testing of all ads prior to launch
  • Work effectively with clients and agencies to manage technical implementation of third party rich media creative
  • Proactively monitoring all campaigns for both delivery and performance
  • Recommendation of appropriate campaign optimizations when applicable
  • Collaborate and communicate with marketing and sales on new products and online media landscape
  • Monitor monthly billing and reconciliation as well as other financial reporting
  • Maintain relationships with 3rd party revenue partners
  • Act as the expert on site specs, ad units and templates
  • Train and manage the AdOps Coordinator
24

Digital ad Operations Manager Resume Examples & Samples

  • Operate the company’s instance of Google DoubleClick for Publishers (DFP)
  • Execute direct sold campaigns through the DFP ad server to IO specifications
  • Exercises discretion and independent judgment with regards to matters of high significance
  • Work with clients to implement third party tracking and rich media creative
  • Monitor and optimize campaigns for delivery and performance
  • Create campaign performance reports
  • Serve as the in-house expert for digital ad specifications
  • Support the pre-sale team in media planning for digital campaigns
  • Troubleshoot ad delivery problems and work with web development to fix them
  • Maintain and stay current on industry news and research
  • Manage the programmatic setup and optimize yield for all unsold inventory
  • 2-5 years’ experience in digital ad operations
  • Advanced proficiency with Google DFP required
  • Experience with Salesforce, BlueKai, Google Analytics and order management systems is a plus
  • RFP and/or media planning experience
  • Working knowledge of Microsoft Offices Suites
  • Ability to interface with internal staff, vendors, and clients in a professional and courteous manner
  • ProfIf interested and qualified, please apply!icienct with HTML, Excel and Photoshop is a plus
  • Self-starter and independent worker with drive
  • Must be organized and efficient while working on multiple tasks
25

ANZ Ad Operations Manager Resume Examples & Samples

  • Campaign Management – Ensuring Media sales campaigns are executed and delivered efficiently. Includes optimisation, troubleshooting and end to end reporting 30 %
  • 2-3 years ad ops experience working within a publisher or agency 3/4
  • Intermediate to Advanced Google DFP and Adx experience3/4
  • Programmatic knowledge
  • Keen interest and knowledge of sports
  • Teamwork & Collaboration: Ability to work independently but also part of a team
  • Planning & Organising: High attention to detail and analytical skills
  • Learn and Grow: Eagerness to learn and develop in digital media
  • Communicating with Impact: Strong written and verbal communication skills
  • Drive & Energy: Work hard play hard attitude
26

Digital ad Operations Manager Resume Examples & Samples

  • Responsible for working closely with the Director of Sales and General Sales Managers in all aspects of growing a quickly-moving business, specifically through strategic and operational planning
  • Maximize digital profitability through monitoring and managing digital operational costs
  • Develop and plan strategy to maximize ROI with digital campaigns across multiple products to increase client retention and maintain these high retention standards
  • Make personnel decisions regarding hiring, compensation, promotion, discipline and termination of digital operational support staff in accordance with company policies. Provide leadership to digital ad operations team members
  • Determine SLAs of products (in accordance with corporate guidelines) and workload of digital specialists to create a baseline for staffing predictions and needs
  • Work with Sales Managers in developing digital solutions, positioning them to clients, and establishing plans and processes to fulfill in collaboration with Local Solutions, CMG’s corporate fulfillment arm
  • Work with Sales Managers and Media Consultants to develop and execute growth strategies of our key accounts. Join Sales Calls with key clients
  • Explore, identify and establish workflow platforms and processes which can be universally applied across multiple markets. Identify gaps in tools, information flow, communication and process and work with IT and other Program Managers for resolution
  • Manage ad trafficking, ad creation, QA, and reporting. Establish a system for tracking project timelines and completion dates — ensuring all deliverables are on-time, on-budget without sacrificing quality
  • Lead operational training initiatives on reporting, tracking, optimizing, and maintaining campaigns
  • Manage the day to day digital operations
  • Oversee ad ops escalations, resolving escalations regionally when possible, and managing escalations in partnership with corporate and/ vendors when necessary
  • Serve as main liaison to digital vendors and Local Solutions, CMG’s corporate fulfillment arm. Manage these partnerships and align vendors with Atlanta Radio’s needs
  • Bachelor’s Degree or Higher is preferred
  • 5+ years of digital marketing and project management experience
  • Demonstrated record of success working with and leading teams
  • Strong understanding of executing search marketing (SEO/SEM), targeted display/ video, retargeting, and mobile marketing advertising campaigns. Working knowledge of DFP, HTML and JavaScript a plus
  • Proven success at multitasking and working in a fast paced environment
  • Proven ability to implement process and work-flow across a scaling company
  • Experience advising teams based on core metrics and deriving reports
27

Digital ad Operations Manager Resume Examples & Samples

  • Assist the Sales Team in achieving revenue goals and consistent year over year growth by helping to strategize and optimize all digital advertising campaigns
  • Join Account Executives on client appointments and assist them by effectively communicating the complexities of digital advertising services and strategy to business owners and decision makers
  • Provide product leadership for all owned and operated digital assets
  • Facilitate third party digital vendor relationships and seek opportunities that will help maximize revenue opportunities for the cluster
  • Assist Account Executives in integrating new digital products and services as part of their overall marketing campaigns with current clients
  • Coach, train and develop all sales and support staff on introducing new digital products and services that are integrated with core and traditional media products and services
  • Resolve online advertising, delivery and fulfillment issues, customer complaints, and conflicts
  • Direct the Client Services Coordinators with all fulfillment processes in connection with digital orders
  • 2+ years’ experience of digital advertising and marketing
  • Successful experience working in a goal oriented, highly accountable environment
  • Expert knowledge of digital media including knowledge in content marketing, SEO/SEM, display ad networks, video, mobile, IP Targeting, social media, native, website consulting and video
  • Must be detail-oriented and possess strong organization and time-management skills
  • Ability to work effectively in a team environment that includes Account Executives, sales support, and sales management
28

Ad Operations Manager, Cracked Resume Examples & Samples

  • Minimum of 1 year of experience in journalism or radio production
  • Experience in news anchoring and reporting for a broadcast or online news operation preferred
  • Knowledge of local and regional issues, and depth of knowledge in beat specialty
  • Knowledge and adherence to high ethical standards
  • Ability to work within a live broadcast environment
  • Effective communication and interpersonal skills
  • Skills in on-line research, word processing, digital editing, and operation of office equipment
  • Detailed oriented and excellent memory recall
  • Ability to meet daily deadlines under pressure and multitask
29

Digital ad Operations Manager Resume Examples & Samples

  • Account management and coordination of digital sales across station website, mobile platforms, Extended Reach Networks, Google, Facebook, & Email Marketing
  • Lead operational training initiatives on reporting, tracking, optimizing and maintaining campaigns
  • Manage the digital ad operations team and day to day digital operations
  • Work with the sales team to create advertiser solutions that maximize results
  • Understand, evaluate and manage digital sales inventory
  • Generate performance reports and create campaign summaries
  • Work with clients to overcome technical, ad-related issues
  • Interface with sales account executives and the central creative team for banner ad development, and upsell opportunities
  • At least three years of sales support management experience in an environment that includes digital campaign management, banner sales and design, mobile advertising, and extended reach networks. An outgoing personal style that promotes great communication and professional relationship-building
  • Exceptional organizational skills and ability to work collaboratively
  • Experience with ad serving platforms. Experience with DoubleClick for Publishers (DFP) a plus
  • Strong MS Office skills including Outlook, Excel, and PowerPoint
30

Associate Ad Operations Manager Resume Examples & Samples

  • Proactive price optimization of desktop and mobile ad networks for the largest mobile gaming ad partner in the industry
  • Set up and manage ads from a variety of third party networks and SSPs, including Zynga’s Private Marketplace executions
  • Build on relationships with vendors to drive incremental revenue and get informed on the latest tech innovation in the space
  • Lead our ad quality initiatives and maintain a high quality of advertising across desktop and mobile ad inventory
  • Troubleshoot ad network integrations, finding and solving issues by corresponding with internal tech teams and the client
  • 1-3 years’ work experience or internship in web/mobile ad trafficking or related field
  • Results oriented and proactive personality with eagerness to learn about the Desktop/Mobile Ads space
  • Familiarity with ad networks/DSPs/Rewarded Ad Vendors and tech program Charles Proxy a plus
  • Ability to multi-task and efficiently manage time and priorities is critical
  • Strong analytical and MS Excel skills preferred
  • Must be organized and detail oriented with great attention to accuracy
  • Excellent written communication and verbal agility are necessary for cross-team collaboration
31

Ad Operations Manager Resume Examples & Samples

  • Technology Management & Implementation: Have oversight on all ad serving technologies across the organisation. Align with Turner’s strategic technology solutions and implement operationally for SEA & ANZ. Review regularly and ensure technology is being used as efficiently as possible. Be abreast of trends and developments in the market and recommend new technologies where relevant locally. Manage the implementation of technology such as new ad-servers, viewability platforms, new creative technology and programmatic platforms etc. Work with the International T&O team to maintain a business aligned tech roadmap for the region. Approx. 15% but subject to change
  • Campaign Management and Optimisation: Traffic all campaigns accurately, or work with external sales partners to ensure campaigns are trafficked accurately. Manage campaign delivery and optimize all campaigns. Approx. 20% but subject to change
  • Inventory Management: Manage all aspects of inventory across Turner digital platforms. Work in collaboration with the Commercial teams to optimize all inventory. Approx. 10% but subject to change
  • Team Management: Manage, train and lead the Ad Ops team to deliver the best possible results for Turner. Approx. 15% but subject to change
  • Stakeholder Management: Work closely with the Commercial team, External Sales houses, Development Teams and Finance where required. Build strong working relationships and processes to be able to deliver to stakeholder requirements
  • Troubleshooting: Resolve issues as they arise in a timely manner
  • Vendor Management: Manage all external ad technology vendors
  • Processes: Monitor existing work practices and processes across AdOps department to ensure they are efficient. Refine and implement new ideas as and when required
  • Technical References: Keep tech specs updated at all times and communicate any changes with stakeholders. Manage all internal assets and tools
  • Consultation: Offer expert advice and consultation to stakeholders within the business, on all areas of ad serving technology. Provide pro-active advice and solutions where possible
  • Ad-Hoc Projects: Work on ad-hoc project within the business as required, representing ad technology and operations
  • 4+ years experience in digital advertising operations
  • Proficiency and experience working with ad-serving technology, particularly DFP. Knowledge of FreeWheel, Helios, programmatic platforms & MOAT would be beneficial
  • Extensive knowledge of the advertising technology landscape including third party servers, exchange/RTB functionality and general industry trends
  • Experience with and knowledge of digital media ad technologies such as HTML5, HTML, CSS, JavaScript & Flash, third party ad tags etc
  • Extremely proficient in Excel and other Microsoft applications
  • Detail orientated, precise and very organized
  • Ability to manage multiple stakeholder with various needs
  • Ability to work under time pressure and to deadlines
  • Experience working with commercial teams
  • Excellent communication skills. Fluency in spoken and written English
  • Experience in SEA and/or ANZ preferable
32

Senior Digital Ad Operations Manager Resume Examples & Samples

  • Monitor online campaigns on a daily basis to make sure they are achieving campaign objectives
  • Works closely with Sales, Finance, Technology and Digital Marketing teams
  • Liaise with Advertisers/Agencies to ensure successful campaign delivery and resolve campaign optimization and delivery issues
  • Manages Inventory availability across sites and audiences
  • Implement targeting options that align with advertiser’s goals
  • Create inventory management tools and reports for the Online Ad Coordinators and Sales Team to use that address clients increasing demand for more advanced targeting
  • Conduct weekly meetings with the Online Ad Coordinators to introduce new targeting and delivery options and to review campaigns that are under performing
  • Conducts month end closing, processing, and reporting
  • Supports the sales managers and sales reps as needed with proposals, and campaign reporting to clients
  • Analyze current practices (ad insertion, trafficking, post campaign reporting, and onboarding of new partners) and provide process enhancements and automation recommendations to increases efficiency and ROI
  • Assist with the training of the Online Ad Coordinators on the new ad serving program and other programs that will be used as it relates to the shift in selling to audience rather than journal site
  • Two years minimum experience managing online banner campaigns, firm understanding of banner ad code and third party tags
  • IAB Digital Ad Operations Certification - preferred
  • Understanding of digital measurement tools including MOAT, Comscore, Omniture and Google Analytics
  • Experience with Programmatic, Ad Network and Exchange marketplaces
  • Strong understanding of digital video players, formats such as HLS, HTML, XML and other rich media advertising formats
  • Ability to read, write and troubleshoot JAVA script and HTML code
  • Excellent communication and computer skills including Word, Excel, PowerPoint, MOAT, Omniture, Google Analytics and SalesForce.com
  • Detail oriented, ability to multi-task
  • Experience using the Double Click DFP ad serving program a plus
33

Ad Operations Manager Resume Examples & Samples

  • Manage all post sales activity for assigned advertising accounts, including: integration, troubleshooting, trafficking, optimization, campaign revisions, etc
  • Communicate with advertisers on creative and performance issues, providing suggestions to optimize conversion rates and delivery
  • Own Ad Operations process for Greater China region
  • Work closely with business development team across the region
  • Coordinate with the global account management and Ad Ops teams
  • Additional roles and/or focus will be needed as the company and department continues to grow and evolve
34

Ad Operations Manager Resume Examples & Samples

  • Managing day-to-day client service relationships with Platforms (like DSPs, Data Platforms, etc.), Publishers, Networks (smaller direct client set, but more strategic clients included)
  • Managing two reports - setting up objectives and monitoring progress
  • Work closely with Solutions Engineering to support integrations with API/Platform/Publisher clients across our products but predominantly Pre-bid and monitoring solutions
  • Preparing client reports and presentations with insights derived from campaign results
  • Assisting in implementation and technical troubleshooting of new and existing campaigns
  • Communicating customer needs and business opportunities to account and product development teams
  • Collaborating with the sales team to identify and capitalize on new business opportunities with existing clients
  • Maintaining strong communication with clients to properly explain Integral platform tools and campaign management best practices; training direct reports to do the same
  • Formal and ad hoc client training on the Integral platform tools
  • Troubleshooting and solving common technical problems, and address client issues; training direct reports to do the same
  • Monitoring campaign performance to client’s objectives and make optimization recommendations as necessary
  • Maintaining and expanding client relationships; notifying stakeholders about future business opportunities
  • Developing and maintaining expert level proficiency in the Integral tool set; setting same standard across the team
35

Ad Operations Manager Resume Examples & Samples

  • Manage a team of Ad Operations Executives and mentor them to enable individual growth
  • Troubleshoout day-today campaign implementation issues and provide technical support
  • Build and maintain relationships with adserving partners
  • Facilitate and conduct training within the team and broader Mediabrands group
  • Implement strategies to improve processes within the team and the Mediabrands group
  • Interview and assist in recruitment as required
  • Provide the highest standard of accuracy and quality of work generating the best possible experience for internal and external clients
  • 2 - 3 years experience in Ad Operations
  • Ability to investigate, analyse and solve problems as well as clearly communicate results
  • Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
  • Strong attention to detail, well organised and possess the ability to prioritise multiple tasks under pressure
  • Ability to work collaboratively as part of a cross-functional team
  • Knowledge of adserving technology vendors such as DFA, Mediamind, Atlas
36

Ad Operations Manager Resume Examples & Samples

  • Oversee the QA process from campaign set up to launch to maintenance
  • Create media pixels for tracking and work with Marketing Science on implementation
  • Troubleshoot any issues of tags not firing, creative not loading, incorrect click throughs, etc
  • Test creative and verify it is running in appropriate markets and clicking through/functioning
  • Utilize trafficking systems Google DCM, Facebook, Marin (SEM) to monitor campaign delivery and performance
  • Work with above third party partners to verify creative updates/rotations are accurate
  • Work directly with above third party partner support teams to troubleshoot any campaign issues
  • Proofread paid search copy and analyze keyword lists
  • Previous experience with dynamic ad serving partners a plus
  • Familiarity with Google Tag Manager and Google Analytics to implement pixels
  • Ensure pixels/tags are firing properly on campaign landing pages
  • Serve as a point of contact for problem escalation
  • Work with third party vendors on any system updates
  • Manage deadlines and workflow
  • Possess accountability for the team’s work
  • Ownership of quality and consistency of deliverables
37

Ad Operations Manager Resume Examples & Samples

  • Manage internal and external agency trafficking process including tagging, set-up and QA
  • Manage trafficking delay trackers, helping to relay changes in launch timing based on creative delays
  • Educate creative teams and agency partners on details of media partner creative specs and their trafficking requirements
  • Manage workflow and communication with cross functional partners and agencies to ensure deadlines are met and campaigns have successful outcomes
  • Recommend ways to increase efficiency in creative development (i.e. dynamic ad platforms, ad serving partners who can help streamline creative production, etc.)
  • Troubleshoot and work with creative teams to ensure optimal creative delivery that meet the necessary digital requirements (specs, size, etc)
  • Work with brand marketing to secure approval of partner produced custom assets
  • Manage workflow and communication with cross functional partners and agencies to ensure deadlines are met and creative is served optimally
  • Communicate with internal product teams to stay abreast of latest product updates and user tests that might impact user flow
  • Vet new digital verification tools across global markets and ensure all appropriate teams on onboarded successfully
  • Stay abreast of latest digital verification options across all markets
  • Provide recommendations on the latest and greatest digital ad placements to consider in creative development
  • Serve as primary contact for Doubleclick/Atlas, ensuring we are maximizing our partnership and taking advantage of all potential opportunities
  • Partner with analytics team to ensure proper setup of any A/B tests within ad platforms
  • Manage all trafficking and verification costs, aligning with finance on contracts, IO, and billing requirements
  • Passion for all things Airbnb. Experience hosting on the site is a huge plus
  • 10+ years' experience plus relevant education at interactive, advertising or marketing agencies and/or experience managing digital ad operations for a brand
  • In-depth knowledge of the ad operations process across all digital channels inclusive of display, video, mobile, and social
  • Deep understanding of digital market trends and fluency with brand measurement metrics and analytics
  • Ability to lead, influence and work across organizational boundaries with a track record of building excellent relationships with a broad range of peers and executives
  • Agile and able to adapt quickly when working in high growth business
  • Ability to foster an environment for cross-departmental collaboration
38

Ad Operations Manager Resume Examples & Samples

  • Partner with Zynga’s top tier game studios as lead POC for driving ad revenue and monitoring ad health metrics
  • Manage relationships with 3rd party ad networks to ensure revenue is optimized and integrations are healthy
  • Identify revenue growth opportunities by solidifying deals with our 3rd party ad networks
  • Manage our Direct Sales AdOps trafficker that will report to you and lead conversations with Direct Sales team
  • Assist in trafficking ads across a variety of 3rd party ad networks and SSPs
  • Troubleshoot ad revenue issues by corresponding with internal and external tech teams and account managers
  • 3-5 years’ work experience in mobile ad revenue optimization or related field
  • Results oriented and proactive personality with ability to lead ad revenue initiatives
  • Strong familiarity with ad networks/DSPs/SSPs and Direct Sales campaign management
  • Manager experience of at least 1 direct report
  • BA or BS or equivalent experience is preferred
39

Ad Operations Manager Resume Examples & Samples

  • You are a curious person who enjoys learning new things as well as understanding how digital ad serving systems and tools work across the web
  • You possess a remarkable aptitude for organization, process, and structure combined with a flexible, personable attitude – the job requires constant information sharing across departments
  • Experience with 3rd party ad tag implementation and troubleshooting for mobile Web, APP, desktop, and video a plus
  • Your best days are when you’ve delivered great work output and learned something new, whether that’s a new statistical tool, a new keyboard shortcut, or a better way to communicate with a colleague
  • You have a high attention to detail and enjoy ensuring programs run as planned with the opportunity to go above and beyond to make programs a success
40

Ad Operations Manager Resume Examples & Samples

  • Support and manage API/SDK and custom integrations with Platform/Publisher clients across all IAS products
  • Prepare partner reports and presentations with insights derived from diagnostic reporting results and participate in presentations to senior level internal and external stakeholders
  • Cultivate positive and effective relationships to help drive process efficiencies and increased adoption of IAS solutions
  • Leverage problem solving and critical thinking skills to proactively identify and fix potential implementation and integration issues
  • Act as a partner advisor by taking a consultative approach to strengthen and grow a platform partner’s position in the market place
41

Ad Operations Manager Resume Examples & Samples

  • Managing, trafficking and optimizing client digital video, display and mobile ad campaigns
  • Working alongside the Product, Engineering and ad partner teams to support the ad mediation setup to ensure ads are displaying optimally
  • Troubleshooting campaign issues and quickly resolving discrepancies
  • Managing monthly client billing and reporting
  • Identifying solidly performing partners for programmatic advertising, fostering beneficial relations and negotiate favorable terms through your strong relationships with Ad Networks and other partners to drive revenue
  • Optimizing ad partners across portfolio and across territories using quantitative analysis to yield market-leading eCPMs and fulfil revenue targets
  • Calling and meeting with Ad Networks and other partners when appropriate to discuss performance and maintain healthy relationship to ensure a long term partnership
  • Ensuring proper communication among internal teams regarding campaigns including direct sales deals and their operations
  • 3+ years of digital ad ops experience in digital video and/or mobile
  • Self-starter who can work autonomously
  • Outstanding ability to multitask with meticulous attention to detail
  • Superb cross-functional, organizational, and analytical skills
  • Great depth of understanding of the online advertising industry and video & mobile technologies
  • Knowledge of different ad formats and monetisation strategies
  • Experience working with ad networks, ad exchanges and demand-side platforms
  • Familiarity with ad serving tools and rich-media solutions (DFP, Eyeblaster, Atlas, PointRoll)
  • International experience is a plus