AD Operations, Manager Job Description

AD Operations, Manager Job Description

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AD operations, manager provides advice to developers on web development best practices including leveraging CMS capabilities, HTML, HTML5, javascript and jQuery.

AD Operations, Manager Duties & Responsibilities

To write an effective AD operations, manager job description, begin by listing detailed duties, responsibilities and expectations. We have included AD operations, manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Ensure proper setup of DFP and FreeWheel MRM ad systems
Build expertise on mobile ad serving (rich media & video)
Meet contractual requirements for advertising campaigns with a high degree of accuracy
Serve as a point of contact between advertisers and internal departments to ensure all client needs are met
Traffic various ad products and technologies to client and department specifications
Gather client design requirements and work with in-house designers/outside vendors to ensure all creative needs are met
Manage the launch of new custom units to ensure the success of campaign and revenue goals
Analyze ad campaign reports and provide recommendations to sales representatives/clients
Implement business reviews of campaigns and address preset metrics for success
Work toward retaining a solid client base through expert customer service

AD Operations, Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for AD Operations, Manager

Typically a job would require a certain level of education.

Employers hiring for the AD operations, manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Business, Marketing, MBA, Education, Computer Science, Advertising, Management, Technical, Engineering, Statistics

Skills for AD Operations, Manager

Desired skills for AD operations, manager include:

Excel and Lotus Notes
MS Word
HTML
But not essential
Exposure to DFP
Header Bidding/Wrapper
InMobi and Google Ad Manager
JavaScript
JavaScript and Flash
PMP

Desired experience for AD operations, manager includes:

Familiarity with workflow/contract management tools
Must be able to work with members of Senior Management
Experience with digital ad servers like DFP, FreeWheel, Auditude
8+ years in online advertising operations
3+ years experience in developing KPIs, dashboards and media analytics
3+ years leading, managing and developing direct reports

AD Operations, Manager Examples

1

AD Operations, Manager Job Description

Job Description Example
Our company is hiring for an AD operations, manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for AD operations, manager
  • Influence with creativity and insight to translate cross-platform business challenges (audience measurement, viewability, interactivity, ) into executional tactics at scale
  • Perform thorough QA checks on ad creative and custom programs
  • Monitor and optimize campaign metrics for delivery and performance
  • Assist in the day to day management of the ad operations coordinator(s)
  • Conduct research materials and prepare presentations for the GM and the digital team
  • Maintain communications for the digital team and the GM of Digital with other Senior Management, the organization as a whole, and other external stakeholders including partners, sponsors and university athletic departments
  • Manage the digital team's calendar of events, team meetings and team projects and general organization
  • Maintain and document communication with external resources
  • Lead organization and implementation of events
  • Other duties as assigned by supervisor and team
Qualifications for AD operations, manager
  • Strong experience with data analysis in Excel
  • Multi-lingual preferred – German, Italian or French
  • Experience working with mobile Rich Media vendors such as Celtra, Crisp Media, Flite, Adcade
  • Experience with Windows applications including Microsoft Word, Excel, Access and PowerPoint
  • Strong interpersonal skills and a demonstrated ability to work effectively independently in a team environment
  • Demonstrable experience within Ad Ops and web ad-serving technologies, particularly display and video, latterly with a distinct skew towards the programmatic space
2

AD Operations, Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of AD operations, manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for AD operations, manager
  • Provide ad specifications and gather assets from agencies & clients
  • QA, troubleshoot and traffick 3rd party tags
  • Monitor campaigns throughout lifecycle, communicating with sales planning, agencies and vendors on status, issues and optimizations
  • Provide delivery and performance reporting updates during and at the completion of campaigns
  • Manage rich media ad builds with external vendors build additional ad products using self service third party ad serving and building tools
  • Have the opportunity to develop and build new Rich Media product offerings for desktop, tablet and mobile
  • Stay up to date on current and upcoming technology advances in the industry
  • Play a key role in providing feedback and recommendations to improve process and efficiencies
  • Assist in creating process and support documents to be used as training resources for the team
  • Provide back up support for all team members
Qualifications for AD operations, manager
  • Excellent client and interpersonal skills
  • Multi-lingual a plus – German, Italian or French
  • Strong experience with web analytics applications
  • Strong knowledge of ad serving technologies, including DoubleClick, Triton, Operative, 24/7 Real Media or Atlas
  • Minimum of 3-5 years experience managing advertising or marketing projects for digital execution
  • Quick learner and able to rapidly acquire and apply technical knowledge
3

AD Operations, Manager Job Description

Job Description Example
Our company is growing rapidly and is looking for an AD operations, manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for AD operations, manager
  • Appropriate management and resolution of performance issues
  • Identifying individual training needs and assisting in the conduct of training and development efforts, regionally
  • Developing and maintaining effective relationships with management team to manage Clinical Operations staff in a matrix environment
  • Maintaining good working relationships with internal and external clients to ensure opportunity for acquiring additional new business
  • As required, managing the conduct of on-site Clinical Quality Control Visits for Clinical Operations staff (either by performing visits or reviewing reports/outcomes of visits)
  • Communicating status of assigned workload of direct reports for metric reporting
  • Performing review of direct report billable hours and monthly review of associated utilization, and escalation of outliers to management team for mitigation
  • Manage day to day responsibilities of the ad operations traffickers
  • Support and train the team of traffickers
  • Work with client team to coordinate implementation of ad-serving (trafficking), rich media, branding studies, and all other advertising technologies
Qualifications for AD operations, manager
  • Experience with third party ad servers (DFP, DSM, CheckM8, VAST video) a plus
  • A successful candidate will have one to three years of experience using DFP
  • 3 to 4 years of experience in ad serving and ad management technologies such as Doubleclick for Publishers (DFP-Premium), Flite, AdX, Rubicon, and/or FatTail AdBook
  • Good analytical and problem-solving abilities, along with an ability to collaborate across departments
  • Superb troubleshooting skills and strong attention to detail
  • Ability to thrive in a fast paced environment to manage multiple projects and tight deadlines
4

AD Operations, Manager Job Description

Job Description Example
Our growing company is looking to fill the role of AD operations, manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for AD operations, manager
  • Identify and recommend solutions to help streamline pre-and post-sales process for campaign execution
  • Review and update trafficking documentation for best practices and training to be used by partners and internal resources
  • Monitor placements and campaigns for performance and develop strategies to increase ad product performance
  • Develop benchmarks for determining campaign and ad product success
  • Outline requirements, ad specs and QA new ad products as needed
  • Proactively present new features and functionality to management to keep pace with industry trends and business objectives
  • Act as liaison between sales, product, tech and editorial teams
  • Create automated monitoring solutions to detect ad delivery anomalies
  • Oversee monthly billing process with finance
  • Monitor monthly billing and reconciliation other financial reporting
Qualifications for AD operations, manager
  • MS Excel expertise required
  • Bachelor’s Degree or 2+ years' experience in Digital Ad Operations
  • Strong project management and communication skills BA/BS required
  • 2-4 years Digital Ad Ops and Trafficking experience with proficiency in DFP
  • Ability to exercise discretion and independent judgment on a daily basis
  • Bachelor degree with 3+ years of experience in digital media, ad operations and/or project management duties
5

AD Operations, Manager Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of AD operations, manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for AD operations, manager
  • Work initially with Google Dfp and relevant internal teams to devise the strategy, develop and agree rules in order to deliver at pace the Media Business’s ambitious programmatic growth plans
  • Be an expert, leader and champion in programmatic best practice
  • A senior hands on role, someone who can lead but also implement is key
  • Educate the sales team and wider business on application and benefits of monetisation of programmatic media - providing knowledge and ad operations training
  • Monitor and track and report on programmatic revenue and campaign performance
  • Use your strengths in analysis and communication to traffic and QA campaigns/Creatives across desktop, mobile, tablet, and video
  • Solve problems as they arise in delivery and creative areas
  • Build reports from various third party platforms to monitor campaign delivery/effectiveness and account for third party discrepancies
  • Drive workflow and communication with cross-functional partners in Account and Project Management to ensure deadlines are met and campaigns have successful outcomes
  • Ensure clients are appropriately billed for campaign delivery
Qualifications for AD operations, manager
  • Experience managing projects and timelines
  • Available and able to work flexible hours and weekends when necessary
  • Experience with Google Docs, MSFT Office and other applications ideally across Mac and PC environments
  • Ability to learn web based applications like wikis, Google Apps, Dropbox, Box, Hootsuite, Basecamp
  • Enjoy college sports
  • Previous AdBook and DFP experience preferred

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