Strategic Marketing Manager Job Description
Strategic marketing manager
provides expert industry marketing guidance, based on the current global, regional and future market industry trends in B2B primary and downstream industries.
Strategic Marketing Manager Duties & Responsibilities
To write an effective strategic marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included strategic marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Work with marketing cross-functional teams to capture marketing policies and/or technical constraints that limit our ability to market our mobile games
Research and evaluate industry best practices, new mobile marketing opportunities and customer demand for marketing features in-game
Lead platform marketing recommendations for consumer insight research investments
Concept and manage marketing and sales drivenprojects that are custom-made for specific client initiatives across multiplemedia platforms including TV and digital
Interface with station groups and clients tocreate sales decks, present concepts and manage campaign fulfillment process
Serve as the hedge fund subject matter expert in the RFP and ROI creation process
Travel and be on-site for events as possible
Support the HSM in increasing the value of the Gale brand internationally
Support sales in field visits especially targeting the less developed parts of the portfolio sales targets
Track contractual obligations
Strategic Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Strategic Marketing Manager
List any licenses or certifications required by the position: CPIM, CIRM, CPM, PMP, LIF, CPSM, CMA, CPA, MBA, PMI
Education for Strategic Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the strategic marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Education, Communications, Engineering, Technical, Business/Administration, Finance, Science
Skills for Strategic Marketing Manager
Desired skills for strategic marketing manager include:
Downstream markets and participants
LLS mission and programs to promote the field and campaign fundraising initiatives
Primary to tertiary competition and long term trends and market dynamics
Research tools
Their relationship with our customer base
Channels-to-market
Communication channels
Converter technologies
Industrial Control Networks
Industry practices for promoting and selling similar products
Desired experience for strategic marketing manager includes:
Demonstrate domain knowledge and expertise in a range of skills, such as conducting qualitative and quantitative user experience and usability research
Exceptional communications, interpersonal, and relationship management skills
Proactive, meticulous, detail-oriented, with a go-getter attitude that takes the initiative and gets things done
Experience managing complex projects, meeting deadlines, and handling several projects at a time with a high attention to detail
Proven track record in performing well in a fast pace environment and driving cross departmental collaboration
A passion for user experience, customer experience, a technology
Strategic Marketing Manager Examples
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Strategic Marketing Manager Job Description
Job Description Example
Our growing company is hiring for a strategic marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for strategic marketing manager
- Primary responsibility for the development of solutions based offerings to leverage our catheter and cross business portfolio with special attention to patient outcomes and health economics to deliver sustained differentiation in the marketplace
- Competitive strategy and active monitoring of the competitive environment
- Develop the company’s strategy and help the organization implement it and Manage relationships throughout the organization and externally to develop strategy
- Provide direction to GPM and R&D on the technology portfolio directions
- Develop key understanding of the short to-long term development of the Semiconductor Industry
- Monthly update reports (due on 1st day of each following month) on summarizing the above topics in relevant context to PM-I business is required
- Join various cross functional leadership meeting to discuss technology, customer, portfolio, and market trends
- Work closely with all Head of Technology Scouting and other groups to develop technical roadmaps and define how they will impact our strategy
- Prepare relevant presentation materials as necessary both internal and external
- Support strategic partnership with industry leaders and consortia
Qualifications for strategic marketing manager
- Self-starter, high degree of initiative and independence
- Proficient in Microsoft Applications, including Word, Excel, PowerPoint, Access Outlook
- Minimum 4-6+ years corporate marketing and/or event planning experience (Toronto and/or British-Colombia and/or Alberta experience is a plus)
- Retail cosmetics experience preferred
- Experience working in ad sales marketing function preferred, but not required
- Excellent broad-based business thinker who can collaborate effectively with peers executives
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Strategic Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking for a strategic marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for strategic marketing manager
- Join conferences as needed
- Promote the company by participation in industry panels
- Provide commercial input to the advancement of product concepts through the new product development process including providing insights and voice of customer, developing the business case, implementing target product profiles and leading product launch excellence
- Execute on strategy leveraging Eloqua email automation platform to build, report, and adjust campaigns
- Responsible for Strategic Action Plan (STRAP)
- Conduct market-back reports to leadership that analyze market erosion and growth
- Challenge and inspire the teams that are creating assets and implementing the campaigns
- Liaise with channel partners to ensure creative executions are meeting the needs of the channels and their respective media partners
- Lead briefings and revisions for work created by our agency partners
- Analyzing the market, competition, technology and developments, in order to find new business opportunities with new service/ product-market combinations within the business strategy
Qualifications for strategic marketing manager
- Ability to meet deadlines under pressure and with many styles of executives, program managers and subject matter experts, both at the corporate and business levels
- Familiarity with Adobe Creative Suite programs
- Experienced in digital tools
- Understands all project life cycle phases and applies knowledge in the delivery of at least one (1) phase of the project delivery life cycle
- Excellent Powerpoint, Excel (pivot tables), Smartsheet and passion for everyday technology
- Fluent in executing digital strategy
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Strategic Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking for a strategic marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for strategic marketing manager
- Set the commercial strategy and lead a cross functional team for critical new product development initiatives
- Develop a portfolio strategy on pre-charter projects
- Collaborate with the Robotics/Digital Surgery platform to create a unified stapling innovation roadmap
- Design strategy, evidence generation capability and downstream commercial resources on stapling usage in robotic procedures
- Develop a comprehensive, global, strategy for the platform area in partnership with the other Ethicon platforms where applicable
- Manage financial targets within specified budgets and timeframes and ensure applicable company compliance with all relevant country and regional requirements, company regulations, policies and procedures
- 12-month view of communication activities, milestones and events
- Work with Sales Leadership and MABI to identify regional business opportunities and develop strategies to both enhance key opportunities and mitigate identified challenges
- Lead competitive launch planning and response across the IBT
- Lead development and execution of market research plan with MABI, contemplating needs of the brand and evolving market dynamics
Qualifications for strategic marketing manager
- A minimum of 10 years experience in the silicon semiconductor industry or relevant speciality is required
- Expert knowledge and experience in defining a market, gathering relevant information and developing a business strategy is also required
- Proven record in implementing a business strategy in a specialty materials market place is required
- Knowledge in semiconductor devices, architecture, & semiconductor manufacturing processes(Lithography, Patterning, & Deposition) is strongly preferred
- Demonstrated leadership and ability to influence colleagues and peers to achieve goals is required
- Extensive understanding of the semiconductor manufacturing and customer base is required
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Strategic Marketing Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a strategic marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for strategic marketing manager
- Manage the quarterly ASP business planning process by gathering key inputs from the segment teams, analysts, and other business units
- Drive research and analysis of key customers and assist in developing a consolidated business unit customer strategy
- Developing and executing the strategy for key product portfolios
- Be comfortable supporting & assisting producers with RFPs, capabilities presentations, benchmarking reports, premium volume stats, and sell sheets
- Develops a deep understanding of the referral markets and channels for major service lines and business units
- Develops implementation plans and schedules
- Assist in all phases of primary qualitative research (surveys, focus group moderation)
- Manage and monitor digital app KPIs and develop management reports for upward visibility
- Partner with product management team to recommend future roadmap items that create strategic value
- Conduct market surveillance to maintain competitive position and understand how product performs to relevant peer set
Qualifications for strategic marketing manager
- Lead Digital sections of the industry preparation, customers and competitors’ analysis to support business growth and profitability
- Bachelor’s degree is required, preferably in (Science, Chemical Engineering, Market Research or related field)
- A minimum of 2+ years in marketing is required
- Previous regional in line marketing and/or Global strategic marketing experience is required
- Experience with Marketing Excellence/Mastery (or related program) including Launch Excellence principles is required
- Proven ability to work in a matrix-organization required
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Strategic Marketing Manager Job Description
Job Description Example
Our growing company is hiring for a strategic marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for strategic marketing manager
- Develop and implement Rules of engagements, Resource allocation
- Define and handle Escalation & issue resolution
- Lead the definition of assigned AEM segment portfolio strategy and roadmap, incorporating innovation strategy to address current and anticipated unmet market needs and opportunities
- Define and execute clinical research initiatives to help develop deep customer insights
- Understand, analyze and prioritize customer needs
- Maintain a detailed understanding of key market/customer trends and competitor strategies, and be knowledgeable of market forces or business drivers that may influence the development of future market trends
- Participate with and manage innovation teams to fuel the pipeline of new products
- Cultivate and manage strong clinical relationships
- Oversee the development of the strategic plans for market launches, sales product training, messaging, pricing and positioning
- Continually seek out, investigate and assess growth opportunities for the organization, including possible acquisitions
Qualifications for strategic marketing manager
- Proven track record in campaign strategy and execution
- Ability to establish simple and straightforward product and pricing value propositions, while providing direction to facilitate forecasting and ROI reporting
- Demonstrated management and leadership skills, preferably with experience in working within a cross-functional virtual/international team
- Ability to create a strong collaborative work environment and successfully develop partnerships
- Collaborative, relationship-oriented style, with an execution- and result-oriented focus
- Experience being accountable for results