Director, Strategic Marketing Job Description
Director, strategic marketing
provides business Analysis and Requirements management in support of the Commercial business and Digital Marketing.
Director, Strategic Marketing Duties & Responsibilities
To write an effective director, strategic marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included director, strategic marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Align budgets to support the GTM strategy (working with Marketing Ops to align available spend to priorities)
Create guidance pack to engage x-functional teams to align GTM execution to GTM strategy (incl
Establish governance process to ensure continuous, closed loop end-to-end alignment & results against goals
Own & execute GTM strategy and programs to grow pipeline and awareness
Drive demand generation and sales enablement programs
Lead cross-functional teams (Marketing, Sales, Product) to ensure successful execution and key messaging delivered in our programs and events
Develop and manage strategic marketing and programs to increase awareness, consideration, business development and scale sales distribution
Identify and drive cross-sales opportunities to best serve C-suite clients and decision-makers
Lead innovative test and learn programs as part of go-to-market, optimize marketing channel mix and content strategy across digital, marketing materials, advertising, public relations, social media, events, content, conferences, webinars and other marketing channels
Leverage data and strategic market insights to ensure relevant prospect engagement programs
Director, Strategic Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Director, Strategic Marketing
List any licenses or certifications required by the position: CPIM, CIRM, CPM, MBA, LMS, CIMA, CFP, RFQ
Education for Director, Strategic Marketing
Typically a job would require a certain level of education.
Employers hiring for the director, strategic marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in MBA, Marketing, Business, Engineering, Education, Communications, Graduate, Technical, Business/Administration, Economics
Skills for Director, Strategic Marketing
Desired skills for director, strategic marketing include:
Business and commercial expertise to differentiate itself from the competition
Own segment/function
Reporting and data analysis
Scoreshots
Basic computing equipment and software typical in a modern office environment
Bioproduction processes
Business in which they operate
Digital marketing and grow the digital marketing maturity level of your Marketing efforts
Industry in order to contribute to the commercial objectives of the business
Pardot
Desired experience for director, strategic marketing includes:
In-depth understanding of the supplier marketplace for the assigned category(ies)
Proven track record of successfully developing and implementing strategic initiatives and programs, including but not limited to the execution of major, global sourcing events
Highly metrics-driven, but also with the industry knowledge and creativity to build offers, programs and messaging that resonate with our target customers
Experience with OEM, ISV, SISO partners a plus
Demonstrable experience managing stakeholders across distribution, investment and product teams, management, compliance and legal needed
Collaborate with sales, research, marketing, product management, corporate advertising, media, digital, strategic communications and business stakeholders to deliver consistent, clear and compelling marketing
Director, Strategic Marketing Examples
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Director, Strategic Marketing Job Description
Job Description Example
Our growing company is looking for a director, strategic marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director, strategic marketing
- Assess and monitor market demand at district, school, teacher level identifying buyers, defining the buying process and how purchases are funded
- Identify and assess key distribution channels and the product criteria necessary to sell through such channels
- Develop social media and direct marketing approach targeting teachers and influencers
- Lead the creation of targeted marketing communications for customers and partners, including informational promotional materials
- Understand transactional pricing tool kit
- Drive the development of the 5 year Strategic Plan that enable the business to grow faster than market
- Coordinate with the SP businesses and CTO the routine assessment of new product launches by effectiveness to sales plan, strategic intent on share of demand, pricing, value perception and overall planning and estimation accuracy of forecasts
- Platform strategy including brand segmentation, positioning, pricing strategies, claims, life cycle management, and business development strategies
- Partner with R&D, Medical Affairs, Regulatory, Sales, Regional Marketing, Finance and key customers in planning, coordinating and sequencing product/new indication launches and customer targeting
- Lead advancement of product concepts through the new product development process including providing insights and voice of customer, developing the business case, implementing target product profiles
Qualifications for director, strategic marketing
- Strong leadership and interpersonal skills, allowing one to workeffectively with colleagues and clients, solve problems, and communicatecustomized marketing campaign strategy for clients of KPIX/KBCW
- A strong understanding of the uses and basic mechanics ofelectronic media
- Demonstrated ability to be a self-starter and work independently,multi-task, meet deadlines and manage multiple projects at once
- Excellent computer skills, including knowledge of current desktoppublishing software, preferably Adobe InDesign, Illustrator and Photoshop
- Basic understanding of various research tools and related data
- A proven track record of cost reduction and productivity improvements
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Director, Strategic Marketing Job Description
Job Description Example
Our innovative and growing company is hiring for a director, strategic marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director, strategic marketing
- The ability to understand financial information and conduct quantitative analysis to see trends in data to support recommendations and conclusions
- Responsible for developing a marketing communications team and helping team to development and stay accountable for personal growth plans
- Develops and owns an end to end process, integrated into provider communications process, as appropriate
- Develops innovative strategy to incorporate the disciplines of marketing / communications into a care provider environment
- Oversees and develops functional, market level, and/or site marketing communications strategy, plans, production and/or organizational priorities
- Build awareness for the Honest Dollar brand through the development and execution of marketing plans
- Project manage content deployment and other initiatives with key stakeholders
- Partner with product/sales teams to understand specific commercial objectives in order to develop unique content and positioning
- Work closely with various external vendors and internal constituents, of all levels, including distribution professionals, product teams, management, compliance, and others
- Oversee and coordinate efforts to promote the company, including public relations activities, partnering with media relations and divisional communications teams on strategy and initiatives
Qualifications for director, strategic marketing
- Leveraging technology for project management and campaign implementation
- An in-depth understanding of the key drivers of circulation, lifetime value and the impact on profitability
- Understanding of multi-market complexity and the business context of publishing
- Experience and understanding of publishing models
- Proficiency in Word and Powerpoint with advanced Excel
- Ability to learn and utilise customised tools and systems such as QlikView
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Director, Strategic Marketing Job Description
Job Description Example
Our company is searching for experienced candidates for the position of director, strategic marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for director, strategic marketing
- Take part in appropriate co-development, co-marketing and other R&D or commercial collaborations with other BDX businesses and external partners
- Accountability for support of the Global Product Development System (GPDS) process with core team involvement and completion of respective marketing deliverables, as assigned to you or your team
- Effectively partner and collaborate with regional marketing leaders, R&D, Clinical and Scientific Affairs, Business Development and other functions to ensure appropriate inputs into portfolio and marketing strategy
- Support the strategic planning process ensuring high quality deliverables are completed within required deadlines
- Drive the agenda and preparation for Etch’s Quarterly Strategy Review meeting held with the Business Unit head and Etch Senior Staff
- Gather data, analyze competitor strategies, provide updates and act as a thought partner to a variety of constituencies – Etch Senior Staff, Business Management, Product Managers, Sales…
- Identify and support potential M&A and Joint Development activities to strengthen overall Etch business portfolio
- Coordinate controlling activities within the Controlling team of Research Solutions
- Identify and document improvement opportunities, create guidelines and directives
- Development and execution of global marketing strategies for the Spine Biologics portfolio, ultimately delivering enhanced innovation and growth to through the delivery of the new product portfolio strategy
Qualifications for director, strategic marketing
- 10+ years of experience with managing both people and work at a senior level
- Client or stakeholder relationship experience
- Demonstrated digital and social media experience
- Ability to provide expert communications counsel to both employees and stakeholders / business owners
- Exceptional writer / editor / proofreader
- Bachelor’s degree in a direct marketing communications field of study
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Director, Strategic Marketing Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of director, strategic marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director, strategic marketing
- Provide input on cross-functional resource requirements for development projects
- Final accountability / sign-off for technical deliverables at the "scope of accountability"
- Pro-actively foster and build channels of communication across boundaries
- Provide significant input to the high-level resourcing strategy
- Communicates technology strategies within and outside of the department
- Drafts project justification documents, including capital expenditure requests at the department, company and/or corporate level and present proposals to peers and other executives
- Continually evaluates the organizational structure and current technology as a means to enhance productivity and implement changes
- Monitors and evaluates similarly situated organizations on their re-engineering efforts and implementation of new technology, and compare the company's progress
- Manage multiple and competing priorities and resources between teams
- In this global role, you will be responsible for driving and operationalizing the DI strategy and programs across the Diagnostic Imaging Business Group – MR, CT, DXR, and AMI Business Units, Radiology Solutions and Oncology Solutions
Qualifications for director, strategic marketing
- Excellent presentation and communication skills - written and oral - for a wide variety of audiences
- Leadership presence with ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others, comfortable with complex and matrixed-team environments
- Minimum of 10 years of experience in Strategy and/or Business Development (M&A, Distribution Agreements) required
- Experience in healthcare, medical equipment and/or medical device industry strongly preferred
- Understanding of Biopsy and Surgery markets, or a related discipline strongly preferred
- Must be able to routinely make decisions which may have a divisional effect
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Director, Strategic Marketing Job Description
Job Description Example
Our growing company is looking for a director, strategic marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for director, strategic marketing
- Integrate Hip platform needs for enabling technologies
- Lead and develop a high performing team of product directors & APD
- Achieving growth by innovating solutions that deliver improved clinical & economic value to patient, physician, provider, payer and policy maker supported by appropriate evidence and service while managing an intensifying regulatory environment
- Through customer visits, training courses, market research, and trade journals, understand and stay current on trends for Industrial Solutions products across targeted industries
- Drive strategy global definition and implementation in regions by supporting regional project teams
- Steer global innovation pipeline and global portfolio positioning
- Serves as the financial leader on the Ethicon Global Management Board
- Lead the development of the Franchise Strategic Plan
- New product valuations and innovation pipeline analysis
- Strategic direction for External Innovation & Business Development
Qualifications for director, strategic marketing
- A minimum of 8 years of progressive life science or healthcare experience in marketing, commercial, business development, or finance/forecasting is required
- This position will be based on Titusville, NJ.Marketing
- 10+ years of marketing experience in an active implantable medical device area
- Strong ability to communicate and articulate the vision, direction and market realities of the Neuromodulation business
- A minimum of 6 years of experience in the healthcare or life science industry with at least 5 years of commercial experience is required
- Cross-functional experience is a must