Strategic Marketing Director Job Description
Strategic marketing director
provides to Director of RPM, deal pricing and support including developing the P&L views and inventory requirements.
Strategic Marketing Director Duties & Responsibilities
To write an effective strategic marketing director job description, begin by listing detailed duties, responsibilities and expectations. We have included strategic marketing director job description templates that you can modify and use.
Sample responsibilities for this position include:
Prospectingaccounts for primary marketing projects that lead to new revenue opportunitiesin collaboration with local account executives and sales managers
Analyzeand present key marketing findings from various studies, drawing actionableconclusions for Station clients and staff through primary marketing projects
Assistin the creation, organization, and administration of a comprehensive marketinglibrary of sales tools using primary marketing case studies and production casestudies that drive new business development
Assess opportunities for savings via spend analysis, commodity planning
Create campaigns that vary in size and scope and extend from overall company-based partnerships that leverage and monetize in-house resources such WMNs extensive network of college representatives, brand management and digital marketing teams, the company website, e-mail lists and wireless database
Cultivate and maintain key relationships with CEOs, CMOs, agency partners, 3rd parties, brand marketers, magazines, television marketing executives to create opportunities for the label and our artists
Work with legal and business affairs to execute all deals
Own the development (including quarterly updates) to the overall Marketing plan/GTM strategy
Tie-out with Strategy, Product Mgt and Regions on overall plan
Establish measurable goals/metrics (and operationalize analytics/tracking working with Marketing Ops & Biz ops)
Strategic Marketing Director Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Strategic Marketing Director
List any licenses or certifications required by the position: CPIM, CIRM, CPM, MBA, LMS, CIMA, CFP, RFQ
Education for Strategic Marketing Director
Typically a job would require a certain level of education.
Employers hiring for the strategic marketing director job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in MBA, Marketing, Business, Engineering, Education, Communications, Graduate, Technical, Business/Administration, Economics
Skills for Strategic Marketing Director
Desired skills for strategic marketing director include:
Pricing theory and previous experience developing strategic pricing models
Wireless systems and networks
Are desirable experiences
Desk
Electro-mechanical integration
Industrial Internet of Things
Mechatronics
P&L and three accounting sheets
Primary
Secondary research methods and frameworks
Desired experience for strategic marketing director includes:
High personal integrity and ethics
Effectively manage relationships
Make decisions quickly and effectively
Logically and tactfully manage issues and conflicts
Flexibility to learn and to work in a variety of commodities
Defines and authors strategic marketing and enrollment plans along with associated supporting materials
Strategic Marketing Director Examples
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Strategic Marketing Director Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of strategic marketing director. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for strategic marketing director
- Define data needed to meet objectives and develop an effective plan for gathering it
- Lead team of marketers in the development of key customer pitches, partnership meetings and strategy sessions
- Supervise incoming RFP requests and distribute projects to the team members accordingly
- Help increase overall win rate and won deal size
- Work across the broader organization to improve processes and structure to maximize the effectiveness of the team
- Attend client meetings as needed and participate in the pitching of opportunities
- Manage and develop direct reports by mentoring, fulfilling all required HR tasks, and championing growth within the organization
- Utilizeand integrate consumer and industry research
- Interfacewith clients to present concepts and manage campaign fulfillment process
- Go to market strategy – Lead our go-to-market strategies for this product category
Qualifications for strategic marketing director
- Ten years of global category management experience, preferably in support of marketing categories
- Advanced written and verbal communication skills, executive presence, interpersonal and presentation skills and the proven ability to influence and communicate effectively
- Previous sourcing experience managing complex relationships
- Familiarity with applicable regulatory requirements
- Three to five years of relevant full-time experience in marketing,communications and client strategy project management
- Excellent writing, editing, organizational skills, and attentionto detail
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Strategic Marketing Director Job Description
Job Description Example
Our innovative and growing company is looking for a strategic marketing director. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for strategic marketing director
- The role will have one direct report, a Senior Marketing Manager
- Develop segment positioning and messaging that differentiates the university’s educational products in the market that caters to assigned strategic segments (Corporate, Health and Nursing)
- Sales enablement – Develop and communicate the value proposition of the products to the various distribution channels including admissions, business development, field representatives, and the central marketing team to enable distribution through all channels
- Product/Segment Launch – Execute the launch of new segment strategies through the management of cross-functional teams
- Market intelligence – SSMD will be the SME on assigned segments, including purchasing triggers, psychographics, and medium preferences
- Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing plan
- Assume overall responsibility for developing the ongoing marketing plan for assigned segments including
- Responsible for developing and managing a budget
- Prepare new product marketing plans targeting strategic segments in cooperation with the business development team and central marketing team
- Establish a system of reports and communications to facilitate communications between Admissions, Marketing, and the Field Outreach team, and the Strategic Segment leadership team
Qualifications for strategic marketing director
- Natural and proven business acumen, with numeracy and negotiation skills to match
- Creative mindset aware of industry trends, swift to transform ideas to actions
- Motivating, proactive approach
- The ability to adapt to changing circumstances and pragmatically find solutions
- Outstanding team, stakeholder management and strong communication skills with an attitude of a manager that is also a team player
- Efficiency-focused and flexible approach and ability to work in a fast paced environment that thrives on continually challenging the status quo, with the ability to work to deadlines and manage conflicting priorities
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Strategic Marketing Director Job Description
Job Description Example
Our company is growing rapidly and is hiring for a strategic marketing director. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for strategic marketing director
- Understand and develop appropriate KPI and metrics for evaluation and reporting
- With a dotted line reporting relationship to the DS – Marketing leader, the WW Strategic Marketing Director – WH&C will work within this framework to incorporate marketing excellence initiatives in concert with other portfolio and marketing leaders throughout Diagnostic Systems
- Develop and maintain a clear understanding of current markets, vision of expected market evolution as it relates to cervical cancer screening products and implications on customer needs
- Define and execute a clear worldwide cervical cancer screening portfolio strategy, including defining multi-generational product roadmaps, identifying and developing business case/plans for new product innovations and applications, launching new products and line extensions, managing product lifecycles, forecasting, pricing strategies and guidelines
- Develop and execute worldwide marketing plans, including market assessment, prioritization and development, sales and marketing tool development, clinical study identification and planning
- Develop and execute competitive strategies based on competitive intelligence and appropriate market research and analysis
- Work with regional sales and marketing teams to align global product plans in each region and define and track regional implementation/rollout plans
- Provide or direct real-time support to sales specialists in all regions, and act as an interface between sales and R&D, as appropriate, to assess technical issues or opportunities
- Direct or manage market development activities including developing external relationships with key opinion leaders in the laboratory, public health, hospital, lean and other appropriate areas related to cervical cancer screening product usage and adoption
- Ensure presence and participation at high-priority conferences, meetings, and drive appropriate publications to support defined cervical cancer screening product value propositions
Qualifications for strategic marketing director
- Ability to conceptualize strategic programs and initiatives at a high enterprise-wide level the ability to be hands-on and drive through to execution
- 7 years direct marketing experience with at least 3 years in a leadership role
- Proven success in product development, particularly as it pertains to technology, content management and the internet
- Passion for translating brand and student/client insights into innovative and engaging digital experiences
- Bachelor’s in business, marketing concentration or MBA highly recommended
- Knowledge of the commercial B2B space, health and nursing is preferred
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Strategic Marketing Director Job Description
Job Description Example
Our company is looking for a strategic marketing director. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for strategic marketing director
- Establish product value propositions inclusive of pricing, patient access and order management and certified site support
- Develop reimbursement, order management, patient services and formulary support tools for the CTL019 certified treatment site network
- Develop payer value and support tools to assist in management CTL019 patients
- Assist site care manager and/or business manager in site onboarding process
- People Management - Position typically does not involve management of direct reports, but will provide direction and mentorship to junior members of the DePuy Synthes team
- Manage multiple projects and schedules, with multiple functional teams, through full lifecycle from high-level concept to deployment
- Functional management of organization and direct reports including goal setting, performance & compensation management, coaching and mentoring
- Manages departmental customers/stakeholders to include, but not limited to, customer expectations/requirements, system change processes, technical product/market concerns, and release schedules/features
- Collaborate with other executives to determine corporate budget, schedules and deadlines, and ensure they are met with high quality deliverables
- Working with multiple cross-functional stakeholders, responsible for developing resource plan for multiple large and small projects aligning to the budget
Qualifications for strategic marketing director
- Specific digital marketing experience
- Deep product knowledge from prior experience in product management or another area which brings strong product, financial management and portable/web application experience
- BA/BS degree required, preferably within a technical area of focus
- A minimum of 7 years of experience in worldwide strategic marketing, global marketing and product management in life science companies with a focus on platform development and commercial launch
- A minimum of 5 years direct management experience, leading and managing marketing teams/ professionals
- Action oriented with the ability to drive results
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Strategic Marketing Director Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of strategic marketing director. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for strategic marketing director
- You will own, direct, and coach Marketing teams on developing and executing a Marketing Plan, including market conditioning (advocacy, proof points, ), channel development, demand generation and launch execution
- Displays expertise of critical therapeutic areas
- To lead, implement and support the European marketing strategy for PU
- Evaluate and implement Budget planning and tracking tool and provide continued management of overall marketing budget, aligning to marketing strategy
- Track actuals vs
- Measure forecast accuracy and strive to continually improve forecast methodologies and planning in conjunction with Finance Business Partners and Marketing Operations
- Partner closely with Finance in providing regular updates and transparency on budget, preparing materials for executives and marketing leaders
- Support efforts to drive a positive return on investment for collective marketing efforts and provide guidance on strategic initiatives across the marketing organization
- Manage marketing campaign measures to ensure appropriate goals, channels, metrics, allocated budget and reporting in partnership with program owners and marketing ops
- Drive regular review of marketing campaigns and efforts, determining the efficacy and ROI of marketing efforts
Qualifications for strategic marketing director
- A demonstrated global mindset is highly desirable
- Experience in the mental health or neurological space is preferred
- Demonstrated experience with multiple phases of product life cycle including product development, pre-launch, launch and new/novel follow-on indications is preferred
- Proven track record of successful delivery of complicated multifunction projects that require innovation, teamwork and collaboration, all with a strong sense of urgency is a must
- This position may require up to 20% of travel (domestic/international).Marketing
- A Masters of Business Administration, or other advanced degree, is strongly preferred