Strategic Marketing Job Description

Strategic Marketing Job Description

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Strategic marketing provides subject matter expertise on business processes and finance/procurement processes to CCNA’s marketing community (brand, commercial, and customer).

Strategic Marketing Duties & Responsibilities

To write an effective strategic marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included strategic marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Actively maintain Marketing’s alignment with all the Functions including Sales, M&A, MarCom, IT, Finance and Technology
Analyze and interpret marketing metrics to identify cause-effect relationships between marketing actions and sales or financial outcomes
Lead the development of Marketing’s best practices to develop effective value propositions and sales tools that are practical to use and aligned to segmentation and regional specific requirements
Support the Strategic Marketing Planning (SMP) process for SP and ensure the teams are trained and prepared to extract the maximum growth capacity with new markets, technologies and business models
Partner with the Platform Leaders and finance on pricing management assess pricing and product mix vs
Regularly analyze business portfolio performance
Drive the development of the 5 year Strategic Plan enabling the business to grow faster than market
With the Americas businesses and CTO conduct routine assessment of new product launch effectiveness to sales plan, strategic intent on share of demand, pricing, value perception and overall planning and estimation accuracy of forecasts
Support the SMP process for Americas and ensure the teams are trained and prepared to extract the maximum growth capacity with new markets, technologies and business models
Champion the development of breakthrough strategies and effective launch plans for businesses in SP

Strategic Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Strategic Marketing

List any licenses or certifications required by the position: CPM, CPIM, CIRM, MBA, CMA, CPA, PMP, LIF, CPSM, LMS

Education for Strategic Marketing

Typically a job would require a certain level of education.

Employers hiring for the strategic marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Engineering, Education, Economics, Communications, Technical, Business/Administration, Science

Skills for Strategic Marketing

Desired skills for strategic marketing include:

Disciplines within the function
Animal nutrition business
Marketing
Excel
Competitors
PowerPoint
Word
Advertising
Business and commercial expertise to differentiate itself from the competition
Finance

Desired experience for strategic marketing includes:

A familiarity with TV ratings and media math (GRPs, reach/frequency)
5+ years experience working in a consumer-driven marketing capacity
4+ years of experience in datacenter technologies, datacenter visualization, product marketing, & developing business strategies
Detailed and strong organization skills
Innovative and analytical with the ability to see the “big picture” and take ambiguous ideas and create solid concepts and solutions
Understanding of Marketing Automation, CRM and enterprise software (a plus)

Strategic Marketing Examples

1

Strategic Marketing Job Description

Job Description Example
Our growing company is hiring for a strategic marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for strategic marketing
  • Support marketing programs including customer excellence (Customer Relationship Management, Voice of the Customer, Customer Profitability Analysis)
  • Own the annual Competitor Report and World Jet Fleet Overview which entails updating a large Excel database, summarizing the dataset and creating Power Point reports
  • Assist in the updating of the Competitor Financial database which tracks the financial reports of GECAS competitors."
  • Administrative support includes scheduling of meetings, booking of travel, processing expense reports, printing documents
  • Identify, explore and coordinate the development of new strategic initiatives new product opportunities in support of strategic imperatives
  • Granular underpinning of patient journey and key decision making gate ways in the diagnosis and treatment of breast, prostate, lung cancers
  • Conduct interviews and clinical needs assessment for algorithm development with medical professionals
  • Identification of Health economics and evaluation of business potential estimation (incl
  • Market potential and key trends/ spend analysis for Immuno-Oncology domain
  • Work closely with business development to identify (clinical) partners who can help accelerate development of analytics products (IP sharing, know-how or licensing current products of partners)
Qualifications for strategic marketing
  • Knowledge of Chase Paymentech mechanics and financial model
  • P&L experience (policy, creation, and drivers)
  • Experience in K-12 educational services and products environment a plus
  • Superior inter-personal skills, in particular when working in a sales environment
  • Excellent verbal, written & graphical communications skills
  • Seeking practical experiences with extrapolating strategies into practical business plans
2

Strategic Marketing Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of strategic marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for strategic marketing
  • Team up with a multi-disciplinary product management, R&D and business development teams
  • Supports strategic plan information gathering
  • Conduct fact-based analysis of market trends
  • Champion the development of breakthrough strategies and effective launch plans
  • Coordinate with the Advanced Materials businesses and CTO the routine assessment of new product launches by effectiveness to sales plan, strategic intent on share of demand, pricing, value perception and overall planning and estimation accuracy of forecasts
  • Responsible for leading and creating routine research and analytics with actionable assessments incorporating market, economic, competitor and technology sources so as to guide short term business decision making while developing advanced strategy roadmaps to assess for further growth by offering, region, technology
  • Deliver elements of strategic planning processes
  • Own and manage data sources and processes
  • Prepare analysis of the revenue, volume and profit trends for targeted end market verticals
  • Derived from databases, determine and report on key performance indicators that are driving sales and profitability performance
Qualifications for strategic marketing
  • Bachelor's Degree in marketing, business management, communications, or related field
  • Identify resources and support required for the work plan to be carried through
  • Perform required market segmentation, conduct analyses and perform appropriate market, competitive and customer research needed for the work stream
  • Synthesize findings from all the analyses and research and develop recommendations for the work stream
  • Document and present the findings from the work-stream in a well-structured and well-written document
  • Develop action plan and drive its implement so as to deliver the intended results for the SBU/ SBE
3

Strategic Marketing Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of strategic marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for strategic marketing
  • Lead the development of forecasts and full asset valuations in collaboration with the Finance team
  • Ability to put in place a low cost, scalable, low complexity operating model that enables the Marketing Execution operation to operate in a low cost, high impact fashion
  • Identify and evaluate sub-segments and key customers within each, deriving key insights to share with senior management
  • Complete and present a market analysis of one of Carpenter’s key market segments in collaboration with the commercial team
  • Establish external market metrics dashboards
  • Understand drivers of revenue, create time based metrics charts and establish data sources for regular updating of the dashboard
  • Maintain and enhance current data sources
  • With product management, identify future unmet needs for customers
  • Perform all of the above requirements in an independent and reliable manner
  • Leads strategic supplier relations, business reviews, negotiates distribution agreements, and establishes processes to ensure value-added partnerships are realized
Qualifications for strategic marketing
  • Create appropriate MOS and measurement system to monitor and measure the ongoing impact of the initiative
  • In-depth working knowledge of server virtualization, public cloud solutions, storage technologies
  • Solid understanding of different performance and stress test tools commonly used in the industry to evaluate different virtualization and storage solutions
  • Impeccable communication (courtesy, friendliness, and tact)
  • Ability to juggle multiple ongoing projects at a time
  • Proficiency in Outlook, Excel, SharePoint and Power Point
4

Strategic Marketing Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of strategic marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for strategic marketing
  • Collaborate with product management, product marketing and sales teams to segment & detect market
  • Coordinates with relevant University offices on marketing strategies and publicity
  • Leading and owning Corporate Strategic Marketing Projects
  • Leads cross-functional team in the development of portfolio strategic and tactical plans, including pricing strategy and guidelines to ensure near-term and long-term portfolio growth
  • Leads a team of product managers in the achievement of multi-dimensional goals and provides ongoing mentoring and guidance in the achievement of results
  • Proactively identifies new business opportunities and new supplier partnership opportunities that contribute to portfolio growth while assessing the financial implication of decisions, including profitability and viability, of expanding existing or entering new customer segments
  • Identifies and champions operational excellence initiatives to improve portfolio profitability
  • Works closely with field sales leadership to support execution of sales strategy to realize customer strategies and goals
  • Lead newly consolidated team of three employees, plus contractors and temporary employees to execute on broad project responsibilities in multiple structured projects
  • Lead the GECAS customer survey and present the outcome of their findings utilizing Power Point
Qualifications for strategic marketing
  • Bachelors Degree in marketing or engineering or related discipline
  • Minimum of 7 years relevant marketing experience
  • Experience in Marketing is preferred
  • Experience leading and analyzing primary and secondary market research and competitive analysis
  • Previous exposure to the CCAR process is a plus but not required
  • Good communication skills with the ability to effectively communicate quantitative results to various levels of management
5

Strategic Marketing Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of strategic marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for strategic marketing
  • Bring a creative and innovative approach to one’s work to differentiate JADAK’s products from competitors in the marketplace
  • Ensure that marketing and product strategies are continuously aligned with global customer needs
  • Champion the development of breakthrough strategies and effective launch plans for businesses in SP with an initial focus on Fine Chemicals
  • Assist in preparing the Division Strategic Plan (DSP), which is the top tier document that sets forth the strategic vision for the Division over a one to three year planning horizon
  • Update and maintain databases
  • Manage and execute feasibilities
  • Collaborate on production of the OSP
  • Coordinate with other departments within Pulte to execute projects
  • Support and participate in industry conferences, tradeshows, symposiums
  • Responsible for assessing existing and potential markets of moderate scope
Qualifications for strategic marketing
  • A Masters in Business Administration from a top-tier school or top-tier consulting firm experience is preferred (Booze, Boston Consulting, McKinsey etc)
  • The ideal experience base for this position would include a hybrid of strategic marketing and market development
  • A Bachelor degree in an analytical
  • Participation and input into global projects in Strategic Marketing area
  • BU decision support based on fact based analysis
  • Minimum 3 years of hands-on experience operating and maintaining LC/MS instrumentation required

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