Sponsorship Executive Job Description

Sponsorship Executive Job Description

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Sponsorship executive provides leadership and direction on all creative and marketing communications related to sponsorship including advertising, digital, media relations, branch merchandizing, sales programs, hospitality and community events.

Sponsorship Executive Duties & Responsibilities

To write an effective sponsorship executive job description, begin by listing detailed duties, responsibilities and expectations. We have included sponsorship executive job description templates that you can modify and use.

Sample responsibilities for this position include:

Responsibility for maximizing revenue and sales opportunities based on sponsorship sales initiatives
Sell all advertising vehicles for each association s/he represents to include, but not limited to, print and digital advertising, exhibit/tradeshow booths and sponsorships
Liaise with NYT’s worldwide advertising sales team to ensure sponsorship sales are developed in all markets
Collaborate with advertising sales counterparts on accounts that present integrated revenue opportunities
Maintain knowledge of and manage expectations surrounding conference timelines and sponsorship deadlines
Ability to work with clients and identify opportunities to generate new deals
Ensure that a plan for continued client management and follow-up is in place to increase renewals and new business opportunities
Continuously update information on sponsorship opportunities and make available for dissemination to sales team, reps and clients
Utilize creative and traditional outreach to drive sponsorship revenue growth
Maintain deep relationships with existing and potential sponsorship clients and exhibitors

Sponsorship Executive Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Sponsorship Executive

Typically a job would require a certain level of education.

Employers hiring for the sponsorship executive job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Education, Business, Advertising, Foundation, Communications, Project Management, Executive Assistant, Graphic Design, Graduate

Skills for Sponsorship Executive

Desired skills for sponsorship executive include:

Hospitality and sponsorship industry
Media Planning and Buying process employed by brands/ agencies
Sponsorship Market
Sponsorship environment
Sports category and marketplace
What other Media owners are doing
Contact software and basic programs
Corporate and luxury services
Advertising opportunities
Professional

Desired experience for sponsorship executive includes:

Maintain high level of service toward all clients, sponsors and exhibitors
Assist in preparation of promotional materials for conferences
Ensure highest quality implementation of conference sponsorship programs
Manage contract process with sponsors
Coordinate all event elements – venue, catering
Analysing and reporting on event attendance and feedback, including the follow up and analysis of any return from potential leads

Sponsorship Executive Examples

1

Sponsorship Executive Job Description

Job Description Example
Our company is growing rapidly and is looking for a sponsorship executive. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for sponsorship executive
  • Report to and work closely with the VP, Media Sales
  • Prospect leads, cold call and build relationships
  • Identify and access decision makers
  • Maintain a consultative sales approach with a strong closing dimension
  • Have a strong and enabling attention to detail
  • Be both strategic and tactical
  • Effectively utilize internet and sales databases
  • Be responsible for the US sales territory
  • Contribute individually, but also work in a team environment and partner with internal stakeholders
  • Maximize profits and reach target revenue goals
Qualifications for sponsorship executive
  • 5+ years sales experience, with demonstrated ability to grow revenue
  • Support the management of Events Online, the online portal for corporate hospitality bookings outside the central programme
  • Grow partnerships at all levels of management within and outside of the company
  • Exemplify flexibility to change direction rapidly as the situation or business initiatives, necessitates
  • The ideal candidate for this position will be experienced, talented and dynamic sales with a wide range of industry contacts
  • 5-10 years of sales experience (3 to 5 years of integrated and talent sponsorship experience)
2

Sponsorship Executive Job Description

Job Description Example
Our company is looking to fill the role of sponsorship executive. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for sponsorship executive
  • Maintain existing clients by developing relationships as a solution partner, while continually exploring additional sales opportunities
  • Liaise with Events Specialists to develop new opportunities that will be appealing to sponsors – to maximize income
  • Provide relevant feedback to sales management regarding product opportunities, trends, economy
  • Rapid response to in-bound ML Sponsorship leads
  • Plan, manage and execute sales strategy for sponsorship revenue across the conferences/events portfolio, increasing sponsorships for existing conferences and initiating revenue for new events
  • Work closely with Conferences team to develop sponsorship strategies that integrate with and capitalize on key audiences, industries and topics – including developing activations and pricing strategies that maximize revenue for each conference in its unique market
  • Work closely with clients to have a clear understanding of their business needs and provide consultative solutions to build strong relationships
  • Resourcefully drive new revenue by seeking out potential sponsors that are not current or potential NYT advertisers, including foundations, philanthropies and other sources, and by seeking out new budgets within current clients’ organizations
  • Develop and manage an accurate database of all sponsors and prospects
  • Provide regular activity/contact reports and revenue pipeline estimates
Qualifications for sponsorship executive
  • Willingness to take on a visible role while working in a small team environment
  • An interest in collegiate sports is a plus
  • 10+ years of recent and relevant sales, business and brand development experience
  • Creative, extremely proactive, detailed, responsible and able to work well with a team
  • Familiarity with cash sponsorships from corporate affairs and ties to ad buys
  • Proven sales track record, preferably with international experience
3

Sponsorship Executive Job Description

Job Description Example
Our company is looking for a sponsorship executive. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for sponsorship executive
  • Work with the with the sales and marketing teams to expand the range of marketing and branding benefits available to conference sponsors
  • Contribute ideas, market insights and client feedback to the business development and product development process
  • Partnership and Activation execution and delivery
  • Manage Sponsorship and Activation Budgets
  • Develops, builds and maintains relationships with current and prospective sponsors
  • Prospects for new potential sponsorships to ensure continuous pipeline of sponsorships
  • Meeting or exceeding established yearly revenue both with existing and new partners/sponsors
  • Developing and pitching sponsorship packages
  • Coordinate and participate in meetings with prospective and current corporate sponsors
  • Liaise with management team regarding possible sponsorship benefits and allowances that can be promised and delivered
Qualifications for sponsorship executive
  • Experience working with Sales and Customer Success organizations
  • Excellent spoken and written communication receptive listening skills with ability to present to different audience (Executives, Sales, and Customer Success)
  • Managing existing accounts to maximise sponsorship and exhibition revenues
  • Writing and tailoring proposals to match the client’s requirements
  • Working closely with the Coaltrans team
  • Key point of contact for sponsors in lead up to the events, post-conference aftercare
4

Sponsorship Executive Job Description

Job Description Example
Our company is growing rapidly and is looking for a sponsorship executive. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for sponsorship executive
  • Manage the commercial digital creative process from concept to delivery for the advertising sales teams
  • Strategy, Analysis, and implementation for client-integrated social media outreach
  • Initiate sponsorship & promotions proactive concepts for advertising sales teams
  • Serve as the main point of contact for all digital product, Social Media, industry and innovation matters for the wider Ad sales
  • Work collaboratively with marketing staff and colleagues to create customized content or presentations as sales collateral for use in sponsorship presentations, in accordance with GCU’s ethics, branding and other guidelines
  • Ensure that sponsor’s promotional and visual concepts and campaigns are consistent with and complement GCU’s public image
  • Negotiate sponsorship benefits to be provided to sponsorships and negotiate a clear understanding of mutual obligations
  • Negotiate and draft sponsorship contracts for approval and signing by designated senior executive
  • Works closely with the appropriate departments to ensure appropriate benefits fulfillment for sponsors
  • Coordinates with vendor and appropriate personnel to ensure all contract fulfillment is executed within scope of project and on time
Qualifications for sponsorship executive
  • Experience (5-8 years) working on customer success programs
  • Ability to engage up and down the organization (including SVP+) with confidence and poise, gravitas
  • Conducting sales trips
  • Carry out market research to source new sponsorship and exhibition leads
  • Updating and maintaining CRM system, adding sponsor logos to conference websites
  • Involves extensive worldwide travel
5

Sponsorship Executive Job Description

Job Description Example
Our company is searching for experienced candidates for the position of sponsorship executive. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for sponsorship executive
  • Effectively present all advertising and sponsorship promotional packages enhancing the client's enthusiasm for the opportunity presented for the organization overall
  • Work with Sales Manager to develop sales plan(s) for successfully meeting individual and team advertising sales goals
  • Develop and enhance positive relationships with clients through a high level of contact in social settings or by taking full advantage of other relationship-building or entertainment opportunities
  • Ensures sponsors are handled with “white glove customer service” in attendance at all GCU events
  • Presents regular reports on the development, delivery and management of the strategic sponsorship plan to senior management team
  • Quota Overachievement in retaining and growing Total Sales Bookings (TSB) to ensure Net revenue growth for given portfolio of events and/or clients with an experience of handling End to End Sales process
  • Strong prospecting skills and work collaboratively with team and Lead Gen Executive
  • Grow account base and revenue in the assigned sales
  • Meet revenue goals set for assigned activities
  • Know and be able to discuss all products and Association policies relating to sponsorship
Qualifications for sponsorship executive
  • Energetic and eager to secure new business
  • Vibrant personality who can adapt to an array of characters
  • Ability to work well under pressure, meet strict deadlines and use initiative
  • Identify and solicit new local corporate partners
  • Assist Client Service Coordinators in the execution of multiple partnership agreements
  • Experience with multiple sports and entertainment property sales a plus

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