E-Commerce Manager Job Description

E-Commerce Manager Job Description

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E-commerce manager provides analysis to Manager on International websites performance by utilizing technology including Google Analytics and GBI reporting.

E-Commerce Manager Duties & Responsibilities

To write an effective e-commerce manager job description, begin by listing detailed duties, responsibilities and expectations. We have included e-commerce manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Collaborate with the team on Global Digital Strategy for the brand and provide guidelines and best practices to all markets on e-commerce, e-retailers, SEM, SEO, and CRM
SEO/SEM, affiliate marketing, social retargeting campaigns, email, online custom content and blog integration, and other new emerging digital platforms
Conduct search engine marketing (SEM) and search engine optimization (SEO)
Participate in prioritization for multiple agile team backlogs
Build the E-commerce website with IT team
Establish rapport with Chinese E-commerce platform such as Yihaodian, Taobao and Amazon
Develop, execute campaigns to meet financial objectives for the online business (65% of total time)
Plan monthly marketing calendar (email concepts and copy, homepage rotations, promotions)
Create layout, write copy/subject lines, and communicate promotional details for all emails and promotions
Communicate and enforce web development and creative deadlines

E-Commerce Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for E-Commerce Manager

List any licenses or certifications required by the position: PMI, PMP, SCRUM, ITIL, ECR, LEAN, PMO, II, PRINCE, MBA

Education for E-Commerce Manager

Typically a job would require a certain level of education.

Employers hiring for the e-commerce manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Business/Administration, MBA, E-Commerce, Education, Management, Communications, Computer Science, Engineering

Skills for E-Commerce Manager

Desired skills for e-commerce manager include:

Google Analytics
Computers
Excel
Point of Sale
MS Office applications
SEO
Ability to quickly master Excel-based business and reporting tools
Funnel analysis
Microsoft Excel
Related disciplines

Desired experience for e-commerce manager includes:

Ability to think strategically and compile large amounts of information into powerful, easy-to-use dashboards and reports knowledge of Tableau a plus
Manage progress by keeping track of team's daily performance
Bachelor's degree in Management, Business, Information Technology or Marketing preferred
Must be able to quickly learn, understand and apply new technologies
Basic to intermediate understanding of HTML/CSS and common coding/programming practices is a plus
Merchandise website to ensure a strong user experience for the customer

E-Commerce Manager Examples

1

E-Commerce Manager Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of e-commerce manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for e-commerce manager
  • Test and QA all emails and promotions
  • Manage cross-functionally across web development, graphic design, and marketing teams (35% of total time)
  • Monitor sites and make changes based on inventory, web sales, and retail sales
  • Maintain strong understanding of customer experience data (abandoned cart, top products, AOV, hot pages, ) and implement educated marketing strategies
  • Develop & analyze all weekly, monthly, quarterly reports including selling, site metrics and shop performance recaps to highlight trends in order to react quickly to needs, voids and opportunities within the ecommerce business
  • Partner with web development, marketing, graphic design, and social media teams to ensure all deliverables and deadlines are met for site refreshes
  • Develop digital marketing campaigns for new product and content launches
  • Maintain awareness of email marketing trends, technologies, and CAN-SPAM laws
  • Manage external paid search team (Google, Yahoo)
  • Develop and maintain reporting on market ecommerce and CRM performance
Qualifications for e-commerce manager
  • Develop CRM Strategies integrating online and offline channels, focused on recruitment and loyalty
  • Support markets in roll outs of all digital technologies and programs whether on or offline
  • Ensure the brand standards and values are consistently met amongst all markets
  • Work on strategic content marketing plan and deliver digital assets for all business driving initiatives
  • Build online presence through development of new marketing sites, in partnership with markets, zones, agencies and IT teams
  • Partner with other departments (Social, PD, Creative, Store design, Education and others) agencies to seamlessly integrate digital into Kiehl’s retail experience
2

E-Commerce Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of e-commerce manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for e-commerce manager
  • Seek for the opportunity and develop new tools to enrich digital experience in retail environment
  • Stay on top of the market trends and continuously suggest innovative ideas for brand digital development and growth
  • Monitors projects from initiation until completion including assisting in requirements and user acceptance testing ensuring all milestones are accomplished to help maintain a timely delivery
  • Maintains current project information in Confluence and ongoing tickets associated with each project in JIRA
  • Works with our third party vendors (fulfillment/Mobile .) on schedule changes and updates to report any late issues and workflow interruptions
  • Coordinate meetings between the team and other parties/vendors and attend weekly status calls
  • Responsible for various other duties as assigned
  • Assist in developing business cases to some of the newly developed features
  • Validate and pay vendor invoices through Baseware
  • Utilizing available data and collaborating with various business teams to identify optimization opportunities
Qualifications for e-commerce manager
  • Experience working with global markets a plus
  • Familiar with executive level reporting and communications
  • Familiarity with CRM segmentation, offer management, campaign management, direct marketing, email marketing, and interactive marketing
  • Understanding of current e-Commerce trends, strategies, and techniques
  • Strategic creativity to develop the digital campaign or asset to enhance Kiehl’s 360 marketing
  • Strong presentation skills, communication and writing skills
3

E-Commerce Manager Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of e-commerce manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for e-commerce manager
  • Coordinating and project managing various teams, including external consulting partners, to assure governance and standard processes are followed, and support effective scaling up of the personalization program
  • Working both independently and collaboratively with cross functional teams to develop clear and measurable business actions
  • Analyzing sales data and digital metrics to make recommendations about products and categories as it relates to personalized recommendations
  • Ensuring timely and accurate implementation of approved personalization strategies/improvements
  • Presenting findings in a meaningful and actionable method to core business teams across the business
  • Supporting Artist Arena and D2C E-Commerce production teams with the strategic and creative
  • Drafting and posting timely/creative artist site content, contests and email campaigns
  • Helping create and market exclusive fan club merchandise items with band management/label/vendor
  • Creation of marketing campaigns, with an emphasis on digital, for artists during all cycles of their career
  • Maintaining knowledge and familiarity of company's roster of clients
Qualifications for e-commerce manager
  • Bachelor's degree in Interactive Marketing or related fields
  • Strong experience working with high volume business-to-consumer e-Commerce sites
  • Dynamic, entrepreneurial personality with the ability to manage multiple tasks with good organization and prioritization skills
  • Solid Understanding of digital solutions (e-commerce, mobile) to assist in achieving Digital department goals and objectives
  • Engaging fan communities in accordance with an artist's brand
  • Strong attention to detail, particularly in terms of reporting and content creation
4

E-Commerce Manager Job Description

Job Description Example
Our innovative and growing company is hiring for an e-commerce manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for e-commerce manager
  • Manage and grow online sales
  • Build and manage web calendar, including promotions, email campaigns, newsletters
  • Develop database and build loyalty mechanisms
  • Manage order processing in line with the Operations department
  • Partner with Operations to improve margin by lowering shipping costs and streamline logistics
  • Develop KPIs and reporting tools, and regularly publish results
  • Analyze data and provide optimization recommendations
  • Partner with Marketing and digital agency to build brand awareness, grow audience and increase sales
  • Contribute to the development content marketing to improve stickiness
  • Implement specific online marketing plans for each new launch
Qualifications for e-commerce manager
  • Ideal candidate will have a minimum of 3-5 years experience in the entertainment or retail industry (experience working directly with artists, artists managers and fans is preferred)
  • Ideal candidate will have a minimum of 1-2 years experience managing entertainment or retail online properties
  • Assist with implementation of affiliate marketing and other relevant campaigns
  • 3-4 years of progressive experience specific to E-Commerce with significant exposure to Digital Marketing and Social Media
  • Track record for contributing to brand's digital footprint
  • A combination of superior analytical skills and business acumen combined with strategic and creative vision
5

E-Commerce Manager Job Description

Job Description Example
Our growing company is looking to fill the role of e-commerce manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for e-commerce manager
  • Ensure customer returns are received and processed in a timely manner
  • Manage merchandise flow in and out of warehouse
  • Maintain schedules and budgets based on demand
  • Evaluate department efficiencies on a continued basis
  • Maintain technical proficiency in all department utilized systems
  • Delegate to supervisors, monitor individual productivity, provide constructive feedback
  • Provide leadership by example, manage personnel and HR issues and develop and train subordinates
  • Implement directives, enforce standards and operating procedures and provide QA/QC
  • Provide reporting, monitor ecommerce flows, address errors and conduct trouble shooting exercises
  • Liaise with the following, but not limited to, store operations, buying office, senior management, inventory control, internal technologies, customer service and financing
Qualifications for e-commerce manager
  • Providing budgetary estimates
  • Diverse technical experience across different technical stacks
  • Must have project management skills with the ability to coordinate cross-functional team communication
  • Warehouse/ecommerce/.dom experience
  • Ability to communicate with staff and business areas effectively
  • Ability to articulate thoughts and ideas clearly and effectively in both written and verbal communications

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