Digital Copywriter Job Description
Digital copywriter
provides digital design support to the Digital Fundraising & Strategy team including the creation of email graphics as well as social graphics which align with digital trends and best practices.
Digital Copywriter Duties & Responsibilities
To write an effective digital copywriter job description, begin by listing detailed duties, responsibilities and expectations. We have included digital copywriter job description templates that you can modify and use.
Sample responsibilities for this position include:
Work with editorial team, plus design, marketing and merchandising, to create email, promotional, seasonal and marketing copy for responsible brands or business units
Adhere to creative standards and best practices for writing voice, format and style
Work with editorial and design teams to develop creative ideas and concepts
Development of creative campaigns and copy in alignment with the brand
Creative execution and copy writing for print advertising
Evolve creative concept as required for each insertion in partnership with graphic designer and production manager
Understand the role of each communication vehicle and create compelling messaging for each
Creative support for the marketing department to build a strong strategic voice to support overall marketing campaigns
Develop and plan language for promotional vehicles, including name generation for events and promotions
Work closely with graphic designer to ensure communication objectives for each vehicle are achieved
Digital Copywriter Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Digital Copywriter
Typically a job would require a certain level of education.
Employers hiring for the digital copywriter job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Journalism, Communications, English, Marketing, Advertising, Writing, Creative Writing, Communication, Education, Business
Skills for Digital Copywriter
Desired skills for digital copywriter include:
Current trends and language of high-end fashion world
Design
How copy relates to art
Graphics and typography
Experience with database tools
Macintosh
Proficiency with Word
Best practices
Microsoft Office
HTML
Desired experience for digital copywriter includes:
Ability to build out copy decks for .com, display, social
Work closely with Merchandising, Visual and Production to define requirements and deliver compelling, integrated messaging across all touch points
Liaise with merchants and internal team members to clarify copy points and research as required
Research and provide recommendations based on industry and consumer trends
Has a post graduate degree or diploma in Marketing/Communications or within a related discipline
A minimum of 5 years of experience in copywriting, preferably within an agency or magazine environment
Digital Copywriter Examples
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Digital Copywriter Job Description
Job Description Example
Our growing company is looking to fill the role of digital copywriter. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital copywriter
- Understanding of popular social networks – design, functionality, users, and brands that are doing it right
- Ability to write concise, informative and engaging copy
- Promotional healthcare writing
- Writing for search engine optimization
- Writing search engine marketing
- Handling online advertising and social media exposure
- Write clear, persuasive and on-brand advertising copy for online media needs
- Generate non-product copy for other areas of RalphLauren.com (editorial, philanthropy, about)
- Amend and revise campaigns in response to feedback from the creative director, the branding team or other business partners
- Work on several projects at once, sometimes under pressure and often with tight deadlines
Qualifications for digital copywriter
- Strong understanding of social storytelling and content creation utilizing established and emerging platforms to concept and develop original and behind-the-scenes content, blog posts, social experiments, and other posts that yield high engagement
- Concept and development of front-end dotcom assets
- Excellent communication, organizational and problem solving skills, plus the ability to function within deadlines, while working both independently and as part of a team
- 5-7 years of experience, Financial Services experience preferred
- BA/BS required (English, Communications, or Advertising/Marketing degree preferred)
- A quick, smart and quirky sense of humor
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Digital Copywriter Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of digital copywriter. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for digital copywriter
- Work to develop and uphold the voice of the ecommerce site
- On occasion, work with social team to develop copy and content
- Create evergreen content like how-to guides, infographics, long-form articles
- Create timely topical content for clients’ news feeds, blogs, press releases
- Interface regularly (mostly via phone/email) with clients for content discovery and hand-off of deliverables
- Research and master new market segments quickly
- Perform other duties as assigned by the Team Lead
- Undergraduate degree in English, journalism or related field required
- 3-4 years work experience in a related field required
- Demonstrated experience writing, editing, and proofing e-Commerce & Digital marketing communications – including email, digital display, affiliate banners, mobile messaging & more
Qualifications for digital copywriter
- BA Degree in Journalism or English preferred
- Proven writing skills in a marketing or sales venue preferred
- Detail and accuracy a must
- Background in fashion ecommerce/editorial
- A 4-year college degree in a related field is required
- 3 years professional creative writing experience
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Digital Copywriter Job Description
Job Description Example
Our growing company is looking for a digital copywriter. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for digital copywriter
- Collaborate with internal stakeholders and agency partners to understand business objectives and audience demographics
- Craft stories and content that drive people to action- converts browsers to customers and brand loyalists
- Act as a brand steward to ensure all messaging and copy is within brand voice and editorial guidelines
- Work closely with developers and designers to ensure copy tone and style are consistent with visual tone and style
- Research content topics by evaluating site metrics, performing competitive analysis, understanding content flow and interviewing subject matter experts within the company
- Ability to work across a range of media and formats
- Must have a strong understanding of marketing brand voice and execute accordingly
- Must be available to come into the office @ 225 Bush Street, SF – on a regular basis
- 40%-Review/write and edit product copy to adhere with online data standards and brand guidelines for assigned categories/departments in a deadline-driven environment
- 40%-Proofread and ensure all messaging is error-free, on target and consistent with the department/organization's objectives and vision
Qualifications for digital copywriter
- Diverse book of work and 3-4 years of copywriting experience
- Passion for fashion and luxury a strong plus
- Background in women’s fashion ecommerce/editorial
- Experience of working with a variety of content stakeholders
- Proven expertise in usability and writing content for the web, both function copy and content
- Thorough understanding of how people read online across different devices is essential
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Digital Copywriter Job Description
Job Description Example
Our growing company is looking for a digital copywriter. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital copywriter
- 10%-Stay abreast of industry writing, editorial trends and the competitive landscape for pure plays
- 10%-Work/communicate with leaders, team and vendors to improve copy guidelines
- Concept email copy and other digital/print narratives w/ Managing Editor
- Edit & proofread all emails, home pages, landing pages, content slots and other digital assets
- Write copy for anthropologie.com, including home pages, promotional messages, video, landing
- Pages, interactives, content slots, blog & other digital assets as needed
- Work closely with merchandising & styling to inform messaging goals
- Conduct interviews with collaborators, buyers, merchandise partners, visual display & others to inform story & copy
- Conduct research on concepts, trends & locations
- Create digital content, including email marketing campaigns, without spelling or grammatical or formatting errors that attracts and retains the brand's customers
Qualifications for digital copywriter
- Experience and skills in developing ecommerce-focused website content
- Bachelor’s Degree in English, communications, journalism or advertising
- Background in home ecommerce/editorial
- Clear, graceful writing style that is both persuasive and action-oriented
- Ability to integrate the big idea into all copy
- Conceptual thinking -- both visual and interactive
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Digital Copywriter Job Description
Job Description Example
Our company is looking to fill the role of digital copywriter. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for digital copywriter
- Contribute to developing and maintaining the Chico's brand voice, in witty, sophisticated, clever, playful, helpful, authoritative, humorous, friendly, genuine, and warm tones
- Constantly raising the bar on developing the best creative by continued awareness of the digital copy landscape
- Conceptualise, write, and edit persuasive and informative copy for a variety of content across digital touch points
- Consider all online customer journeys, new feature enhancements, mobile app content and email content as needed
- Leverage industry insights to create compelling narratives
- Provide insight on opportunities and challenges to optimise our content strategy
- Write, edit & approve all promotional copy, staying mindful of current business demands and long-term strategies
- Serve as point-person for all operational & service initiatives, using clear, concise & brand appropriate copy to support the customer experience
- Support the launch & upkeep of brand programs, such as in-store pick up and custom furniture
- Prepare ad-hoc marketing needs including all app copy & customer surveys
Qualifications for digital copywriter
- Ability to translate intellectual thinking and verbiage into easy to grasp language
- SEO copywriting, keyword searches
- Working knowledge of measurement tools (Facebook Insights, Google Analytics) and processes for tracking and reporting on engagement, conversion and traffic growth
- A robust personal social profile
- Great attitude and ability to work quickly, efficiently, and accurately on multiple projects simultaneously under tight deadlines
- Be self-motivated, hard working, well organized, and resilient to ever-changing timelines, requests, and deliverables