Product Copywriter Job Description
Product copywriter
provides management with status updates on assigned responsibilities and goals and escalates issues in a timely fashion.
Product Copywriter Duties & Responsibilities
To write an effective product copywriter job description, begin by listing detailed duties, responsibilities and expectations. We have included product copywriter job description templates that you can modify and use.
Sample responsibilities for this position include:
Maintain the brand voice, as established by the copy manager and brand editor
Name products, and write compelling brand bios for the web and catalog, and incorporate any special information
Attend weekly web turnovers to review all samples
Follow-up with product coordinators to obtain missing information on product information sheets
Edit one’s own copy blocks with attention to grammar, readability, style, accuracy of product information, formatting and shifting Anthropologie writing conventions
Proofread anthropologie.com and make edits as necessary, to keep product copy on the site clean, consistent and error-free
Keep copy information up to date in internal tracking system, tracking missing copy and following up on priority copy and copy alerts
Schedule and attend regular meetings with home buyers to keep abreast of division trends and initiatives
Continually identify ways to enhance the customer experience
Continue to develop the Anthropologie voice in bios and product descriptions
Product Copywriter Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Product Copywriter
Typically a job would require a certain level of education.
Employers hiring for the product copywriter job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Journalism, English, Communications, Marketing, Creative Writing, Advertising, Fashion, Communication, Writing, Technical
Skills for Product Copywriter
Desired skills for product copywriter include:
Best-in-class dot-com practices
Associate Press style guide
Basic html
MS Office
Brands
Fabrics
Fashion terminology
G Suite
Interest in seasonal fashion trends
Men’s fashion
Desired experience for product copywriter includes:
Research use of copy on competitive home websites, consumer publications, books and social media platforms
Write product copy for other divisions as needed
Perform other creative and administrative tasks in support of copy manager
Write and edit product copy and style tips, implement edits and feedback
Inject seasonal inspiration into copy
Write and edit standardized boilerplate language for key looks that can be used throughout multiple product categories and business channels (emails, web, lookbooks)
Product Copywriter Examples
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Product Copywriter Job Description
Job Description Example
Our company is hiring for a product copywriter. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for product copywriter
- Maintain and organize the department’s seasonal product copy schedule and traffic all of its stages — from receipt of product knowledge to all phases of editing to ensuring that final copy is entered into the database system
- Write and filter all special product copy requests from other departments (hangtags for Design, store-exclusive product, special collections, PR projects, — all related to product), and act as creative team expert on product
- Name products and collections as needed
- Edit designer Q&As for creative, PR and retail teams
- Attend all merchandising collection presentation meetings on behalf of the copy team and organize all seasonal documents
- Review website for errors after each site refresh and make necessary updates
- Name and describe home and beauty products, write compelling brand bios for use on the web, in the catalog and on store signage
- Attend weekly web turnovers to review all divisional samples
- Follow-up with product coordinators to obtain missing product information
- Edit one’s own copy blocks with attention to grammar, readability, style, accuracy of product information, formatting and brand conventions
Qualifications for product copywriter
- Schedule and attend regular meetings with beauty buyers to keep abreast of division trends and initiatives
- Research use of copy on competitive beauty websites, consumer publications, books and social media platforms
- Write blog or social media copy for beauty features as needed
- Experience and/or interest in the beauty industry
- Knowledge of beauty products and seasonal beauty trends
- Knowledge of home décor and seasonal trends
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Product Copywriter Job Description
Job Description Example
Our company is looking to fill the role of product copywriter. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for product copywriter
- Develop product description copy that resonates with consumers and inspires add to cart and purchase
- Follow the established brand voice and content format
- Name products and write compelling product copy with attention to grammar, readability, style & accuracy of product information
- Proofread catalog copy
- Proofread website and email copy
- Perform other creative and administrative tasks in support of senior team
- Edit & proofread product copy from junior copywriters & freelancers
- Chart, edit & proofread all catalog copy
- Pre-name products as needed
- Research use of copy on competitive websites, consumer publications, books and social media platforms
Qualifications for product copywriter
- High-level research skills
- Avid online shopper
- Understands the way a brand voice works in different channels
- Loves teams, teamwork, listening, interpreting, learning, participating and inspiring
- Extensive experience writing product detail page and marketing copy for ecommerce sites, preferably within the categories of apparel, beauty/personal care, food, home, gardening, and gifts
- Ability to grasp the nuances of product benefits and articulate that into copy that resonates with consumers
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Product Copywriter Job Description
Job Description Example
Our growing company is hiring for a product copywriter. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for product copywriter
- Attend photoshoots and take notes on new product offerings
- Adhere to Brand Guidelines and ensure accuracy of all product descriptions
- Receive and implement feedback from merchant and brand partners
- Work with Web Ops to quickly resolve product copy site errors
- Develop compelling standardized storytelling and seasonal narratives for key products, collections, craftsmanship and seasonal platforms
- Copyedit and proofread all product descriptions to professional standards
- Contribute to larger product, campaign and/or brand initiatives, including helping to ideate concepts, messaging and taglines for launches
- Excellent writing skills with the ability and confidence to challenge the status quo
- Strong management skills with a proven ability to problem solve efficiently, gracefully and proactively
- A proven ability to multi-task, meet tight deadlines and work effectively/collaboratively within a fast-paced environment
Qualifications for product copywriter
- Knowledge and/or passion for sustainably sourced products is preferred
- Meticulous attention to details for typos, accuracy, consistent presentation, grammar, and punctuation
- 2+ years of experience in copywriting or data management in a retail or lifestyle environment
- Technical aptitude, with a high proficiency in Microsoft Office application
- Strong interpersonal skills, with a knack for working collaboratively as part of a cross-functional team
- A results-oriented approach with the ability to creatively resolve issues and offer optimal solutions
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Product Copywriter Job Description
Job Description Example
Our innovative and growing company is hiring for a product copywriter. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for product copywriter
- The ability to fact-check, self edit and proofread own work
- A strong interest in fashion and a knowledge of trends and terminology
- A strong knowledge of relevant social media platforms and technologies, and an interest in popular culture
- 5+ years of relevant work and management experience
- Proficiency in content management systems such as Demandware
- Magazine/journalism experience (preferred but not required)
- A positive, proactive attitude and a good sense of humor
- A knowledge of AP guidelines or Chicago Manual of Style
- Name products and write compelling product copy with attention to grammar, readability, style and accuracy of product information
- Regularly proofread anthropologie.com and make edits as necessary, keeping product copy onsite clean, consistent and error-free
Qualifications for product copywriter
- 2-3 years of copywriting or editorial experience, preferably focused on womenswear
- Versatile, fast writer who can produce up to 100 copy blocks on a weekly basis
- Eagle-eyed proofreader with attention to detail & fact-checking ability
- Knowledge of and interest in home, décor & beauty trends
- Philadelphia based - 30 hrs per week in Anthropologie office required
- 1 – 3 years of related experience - retail experience preferred
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Product Copywriter Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of product copywriter. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for product copywriter
- Chart, edit & proofread catalog product copy
- Work with merchandisers, product coordinators and buyers to attain full information about weekly turnover
- Work with digital and merchandising teams to support messaging, trends and initiatives with robust and relevant product descriptions and brand bios
- Respond to requests for online copy changes and edits
- Help develop and update content for Radeon products across different mediums
- Work with Product Management, Engineering, and software teams to discuss product requirements and core messages
- Presenting product core messages to different target audiences
- Writing and presenting various copy options to be used in presentations, videos, web content, and GTM campaigns
- Oversee marketing projects to completion
- Meeting with account executives
Qualifications for product copywriter
- Must have a strong portfolio
- Flexible, detail oriented, proactive solution finder, team player, initiative taker, ability to take direction and implement it across various channels
- Mastery of English grammar rules and usage, ability to grasp the brand voice and tone, knowledge of and interest in current fashion trends, superb writing skills with an understanding of promotional, descriptive, editorial, and emotional copy
- Ability to proofread and ensure accuracy and consistency in style, grammar and spelling
- Thorough researcher & good interview skills
- Journalistic sensibility for determining what makes a fresh angle