AD Product Manager Job Description

AD Product Manager Job Description

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AD product manager provides day-to-day support for our Client Services teams on technical issues related to ad serving, ad creative, third-party tracking, viewability, programmatic and ad systems.

AD Product Manager Duties & Responsibilities

To write an effective AD product manager job description, begin by listing detailed duties, responsibilities and expectations. We have included AD product manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Develop clear and compelling product requirements (PRDs) / user stories for new initiatives existing product enhancements, including business justification, revenue potential, and operational impact
Oversee the team’s delivery on the full lifecycle of NBCU projects and initiatives, including conceptualization, design, implementation, and QA
Regularly communicate progress, status, issues, and resolutions to key stakeholders and senior management via verbal and written status reports
Participate in the development of the video product roadmaps across all NBCU properties
Navigate cross-functional teams in a dynamic environment, including engineers, marketing, business development, customer service and partners to plan and launch projects on time and on budget
Ensure the smooth operation of ad product fulfillment, in conjunction with relevant partners
Develop and communicate best practices to local and national sales teams
Troubleshoot issues with individual stations and advertisers as needed
Identify, evaluate, and launch new partners to grow revenue
Co-produce external marketing materials, and coach Sales org

AD Product Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for AD Product Manager

List any licenses or certifications required by the position: CSPO

Education for AD Product Manager

Typically a job would require a certain level of education.

Employers hiring for the AD product manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Technical, MBA, Computer Science, Business, Engineering, Technology, Advertising, Marketing, Economics, Math

Skills for AD Product Manager

Desired skills for AD product manager include:

HTTP Linear Streaming
Video ad servers and systems related to ad sales processes
CSS
Ad operations best practices
Ad serving
Current ad tech
Financial services and asset management industry
Flash and Video Ad Serving protocols
HTML
Industry KPIs

Desired experience for AD product manager includes:

2-5 years of product management experience, with at least 1-3 years in the ad technology industry
4-6 years digital advertising experience in a product development and/or project management role
Experience developing and rolling out digital video ad-related products with Freewheel MRM, or similar Ad Decision System
Experience managing a team of 5+ members
Ability to translate technical concepts into detailed functional requirements
Outstanding organizational skills, attention to detail and the ability to juggle multiple tasks in a fast–paced environment

AD Product Manager Examples

1

AD Product Manager Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of AD product manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for AD product manager
  • Infrequent business travel required
  • Research the current competitive landscape in linear television, addressable video and data-driven ad targeting, and provide a point of view on future competitive positions
  • Contribute to the definition of the technical product roadmap for the Vantage platform, ensuring our data products continue to lead the market in targeting and effectiveness measurement while hitting our revenue growth targets
  • To support roadmap development, analyze potential investments within a product prioritization framework for product and partnership investments
  • Partner with the Ad Sales team in the rollout of our new products as part of the sales lifecycle from pre-sales and planning through delivery and optimization
  • Work with key business stakeholders and technology partners (internal and external)
  • Help develop and roll-out product feature documentation and training materials for employees
  • Management of the prioritized feature requests submitted to software partners
  • Be able to effectively communicate with the business units (Sales, Ops, ) Engineering, exec management, and outside constituents and partners
  • Fill in the gaps - do whatever it takes to help the team win and achieve its goals
Qualifications for AD product manager
  • Ability to take a balanced approach to solving problems by taking into consideration both business and technical opportunities and constraints
  • Demonstrated ability to negotiate conflicting objectives and create alignment across functional teams
  • Experience with agile software development methodologies is highly desired
  • Experience with TV, Video on Demand, Wireless, or Online products and/or distribution
  • Experience in ad tech and/or data science products within digital media, online video or television over the past 3-5 years
  • Proven experience gathering customer requirements and translating those requirements into actionable product capabilities
2

AD Product Manager Job Description

Job Description Example
Our innovative and growing company is hiring for an AD product manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for AD product manager
  • As subject matter expert on Meteorology, you will guide WeatherFX to ensure segments are defined accurately and delivering as expected
  • Own success of ads readiness program to ensure that ads work from a UX and operational perspective each time we launch a new product – develop and lead the execution of ad implementation and testing plans
  • Prioritize live and other ad issues based on business impact, route to the appropriate teams for resolution
  • Partner closely with brands and central platform teams
  • Oversee process of testing and certifying third party ad tech partners
  • Oversee troubleshooting of live ad campaigns, coordinating with relevant groups including ad ops, engineering, support
  • Participate in implementation of new ad products, vendors or services
  • Work with engineering to develop automation systems that drive quality and operational efficiency
  • Define and manage against quality and operational KPIs
  • Ensure the maximisation of CNBC digital products to generate commercial advertising revenues
Qualifications for AD product manager
  • Experience working with partner teams at external companies on technical product integrations and/ or implementations
  • Experienced with working with Graphics Artists to design easy to use, high performance web User Interfaces
  • Team player, ability to negotiate acceptable solutions between various stake holders with conflicting interests
  • Detail oriented with a passion for to provide informative documentation
  • Excellent oral and written communication skills, outstanding demonstration and presentation skills
  • Ability to prioritize and sequence product enhancements into a cohesive roadmap
3

AD Product Manager Job Description

Job Description Example
Our growing company is looking for an AD product manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for AD product manager
  • Develop Systems/ Software/ Network requirements and functional specifications
  • Maintain awareness and develop market intelligence of industry trends, technology, through active participation in industry groups/task forces such as the IAB, by reading appropriate industry publications, screening potential vendors, and attending events/conferences
  • Work closely with research, sales, and commercial colleagues to advance growth and expansion of benchmarking product set through deeper market penetration in North America and into new geographies and technologies
  • Drive development and implementation of product deliverables and enhancements through SQL based programing and building Web portal visuals
  • Responsible for coordinating with external and internal IT and software support as necessary to support product maintenance and new capabilities development
  • Engage, support and train clients and prospects along with sales on system capabilities in both data collection and reporting
  • Develop and execute new capabilities roadmap and timing based on the understanding of clients’ needs
  • Analyze data outputs to support development of industry insights and periodic reports through ongoing conversations with clients
  • Collaborate with PGCR research team to leverage insights and market understanding gained from the product and how it can support other company initiatives and research
  • Drive the launch, planning and positioning of new programmatic products and services
Qualifications for AD product manager
  • A history of successfully coordinating multiple teams within an organization on cross-functional projects
  • Ideally will have have experience with big data systems and strategies
  • Computer science, data science or engineering background
  • Strong data and metrics orientation
  • Understanding of digital marketer needs a strong plus
  • Ability to think strategically, critically and to craft & communicate a compelling vision, roadmap and plan of action using exceptional written and verbal communication skills
4

AD Product Manager Job Description

Job Description Example
Our growing company is looking for an AD product manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for AD product manager
  • Works directly with Consumer Product team and can effectively articulate ad product solutions and ideas
  • Work with Ad Operations to ensure new partners are set-up and working properly and trouble shoot when it’s not
  • Manage expectations around development timelines such as SDK implementations and header bidding changes
  • Leverage TWC’s unique 1st party data and other digital brand assets to develop premium products for programmatic clients
  • Leverage 1st party data, digital marketing knowledge and experience, DMP expertise, brand assets and core technology to build programmatic ad products
  • Partner with programmatic sales team to help identify, pitch, and close programmatic ad sales deals with agencies and advertisers using TWC created programmatic ad products
  • Partner with sales to drive creation of persuasive sales presentations on new programmatic ad products
  • Develop go to market strategies for programmatic ad products to address different market segments such as agencies, trading desks, DSPs, and others
  • Define product and feature-level messaging to be used across communications programs
  • Work closely with operations, monetization, and sales to implement and support key strategic product initiatives
Qualifications for AD product manager
  • 3+ years of product management or ad operations experience
  • BA/BS preferredAttention to detail
  • Ability to think conceptually about business problems
  • Extensive knowledge and experience of international digital (and TV) advertising sales, including programmatic, mobile and Apps
  • Deep understanding of responsive design applied to website, ad slots and ad formats
  • High level of proficiency with internet technologies and experience of affiliates such as Doubleclick, Moat, Freewheel, Smartology, Sizmek, Teads Inskin
5

AD Product Manager Job Description

Job Description Example
Our company is hiring for an AD product manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for AD product manager
  • Manage, lead and grow a team of product specialist while collaborating with engineering and design team members
  • Ensure client expectations are met and executed by interfacing with internal teams (ad ops, inventory)
  • Build and launch dashboards to help track performance of this content
  • Communicate the vision of this product to multiple teams and gather their feedback as you go from MVP to functional platform
  • Lead all day-to-day aspects of the product development lifecycle
  • Define and manage the product vision and goals, including the prioritization of new product launches, enhancements to existing features using data as a driver and for justification
  • Partner with development leads to provide project management, including keeping the team accountable to deadlines and commitments, for the implementation of enhancements and new features
  • Lead the product strategy and design for the next generation of our marketing platform
  • Work with internal clients and external customers to identify product goals and define metrics that inform the success of products
  • Partner with General Manager to drive growth in this line of business
Qualifications for AD product manager
  • Ability to use analytical tools to make informed, data-driven decision making
  • Understanding of the ad tech ecosystem, especially mobile and cross-platform, a strong plus
  • Ability to prioritise and make business critical decisions with confidence in a demanding and fast moving media environment
  • Self-motivated, willing to take ownership and ensure high quality results
  • Highly organised, detail oriented and active in seeking feedback
  • Team player with excellent people management and mentoring skills

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