Creative Copywriter Job Description
Creative copywriter
provides and report on content measurement using a combination of analytics tools, marketing automation, content management systems, and social media management tools.
Creative Copywriter Duties & Responsibilities
To write an effective creative copywriter job description, begin by listing detailed duties, responsibilities and expectations. We have included creative copywriter job description templates that you can modify and use.
Sample responsibilities for this position include:
Keep a finger on the pulse of the financial services industry
Fundamentally understand the brand voice and apply it to every piece of new content
Active and engaged leadership of a graphic designer, including professional development planning, feedback, and mentorship
Translate complex brand and business initiatives and programs into simplified, appealing and understandable features or announcements while maintaining an appropriate brand voice
Craft copy for a wide variety of channels, including acquisition advertising, emails, push notes, in-game interstitials, and more
Collaborate with other team leads, product marketing managers, and creative leads from cross-functional and cross-company teams across the full EA organization to develop great creative
Work closely with design leads and designers to craft exceptional marketing campaigns sure to delight customers
Think strategically about long- and short-term marketing campaigns
Develop shooting scripts for video projects
Draft a wide range of other marketing/ad copy as needed
Creative Copywriter Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Creative Copywriter
Typically a job would require a certain level of education.
Employers hiring for the creative copywriter job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Advertising, Communications, Journalism, English, Marketing, Writing, Design, Business, Creative Writing, Communication
Skills for Creative Copywriter
Desired skills for creative copywriter include:
Keynote
Microsoft Office
Basic content marketing principles
MS Office
Project Management
Social media best practices/platforms
Arts-and-crafts tools
Digital industry and ability to predict future trends
Digital marketing channels and identify relevant news and topics of interest
Grammar
Desired experience for creative copywriter includes:
Event experience theming, branding, messaging and materials (evites, websites, sizzles, premiums, signage) for major industry tentpoles like the Programmatic Upfront, The Newfronts and CES
Product and service branding and launch campaigns
Video scripts for sizzle reels and internal event showcases
Trade ads (digital and print)
Brainstorms for event themes, product launches, et al
Internal communications—email announcements, community service events, HR materials
Creative Copywriter Examples
1
Creative Copywriter Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of creative copywriter. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for creative copywriter
- Proofread all copy before submitting to other departments and before public release
- Copyedit and proofread all materials submitted by outside vendors and licensors as needed
- Copyedit marketing plans, proposals, and other materials as needed
- Craft copy for a wide variety of channels, including emails, acquisition advertising, push notes, in-game interstitials, and more
- Develop email content for a variety of email programs and campaigns
- Write clear and persuasive copy for websites and all marketing channels of sale, including e-mail, digital, print ads, and direct mail
- Develop seasonal product messaging and positioning by working closely with Sportstyle marketing and product teams
- Create sales materials and showroom assets with a focus on product storytelling and account marketing
- Partner with Copy Director to ensure that Sportstyle communications align with global brand strategy and global creative direction
- Collaborate with Sportstyle Art Director and creative team to develop and execute fully integrated creative campaigns
Qualifications for creative copywriter
- PowerPoint deck clean-ups
- Speeches
- Minimum of 3 years of professional writing experience in fashion copywriting
- 3+ years’ experience in crafting copy, editing, and proofreading
- Demonstrated marketing savvy and a keen interest in learning more
- Experience collaborating with art directors and designers to produce top-quality work that gets results
2
Creative Copywriter Job Description
Job Description Example
Our innovative and growing company is looking for a creative copywriter. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for creative copywriter
- Assist with the monthly social media calendar, working closely with the social media managers and respective agencies
- Creative writing and editing responsibilities for client work across all social media platforms (Facebook, Twitter, Tumblr, Instagram)
- Work with an art director within a dynamic digital team to deliver creative-forward content calendars breakthrough brand campaign development
- Ability to think strategically, conceptualize creatively and see the campaign concepts all the way through to execution
- Create compelling branded video content with an ability to add value every step of the way —from idea writing, to storyboarding, to light script writing and everything in between
- Meet with clients to present creative rationale
- A passion and understanding for all things social media
- 3-5 years of experience writing and editing copy for social channels
- Actively participates in a wide variety of social media activities in both work life and personal life
- Experience working with designers, strategists and producers to deliver content in all forms across any and all platforms
Qualifications for creative copywriter
- Solid communication skills – must be able to communicate ideas solo and within a team setting
- Must be comfortable making changes to work based upon client feedback
- Adaptability to changing circumstances and deadlines
- Familiarity with consumer testing is a big plus
- The ability to work hard and have fun all at once
- Deep experience in email marketing and email content creation
3
Creative Copywriter Job Description
Job Description Example
Our innovative and growing company is hiring for a creative copywriter. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for creative copywriter
- Experience with writing for personalization, segmentation, and A/B testing required
- A solid understanding of the nuances of communications positioning for digital communication
- Five to seven years experience of digital copywriting on the agency or client side, including headlines, banners, UX, and app copy
- A solid understanding of the nuances of communications positioning
- Demonstrated ability to be a self-starter and push ahead with projects with minimal oversight
- Ability to write within brand & editorial guidelines, messaging and positioning for different markets, products, offers, and placements
- Ability to develop, produce and deliver clear, persuasive, original content that resonates with various target audiences in a unique and differentiating way
- Ability to create content that aligns with customer needs and interests, corporate objectives
- Able to coordinate multiple projects while meeting demanding deadlines calmly
- Experience writing personalized content that engages audiences and compels them to take action
Qualifications for creative copywriter
- A Bachelor of Degree is required with equivalent experience
- 3+ years of proven experience working with established brands, building or extending branding systems, and/or campaigns
- Genuine interest in leadership
- Bachelor’s degree in Communications, Marketing, English, Journalism or related field
- 3-6 years of experience as a professional writer within the global consumer goods and/or sports industry
- Experience working within the lifestyle and/or fashion industry is a plus
4
Creative Copywriter Job Description
Job Description Example
Our growing company is looking for a creative copywriter. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for creative copywriter
- Supervising writers, editors, content strategists
- Provides writing support for aligned client group(s), supporting projects from other clients as demand and scheduling requires
- Executes writing requests with accuracy, producing zero errors in work (all client edits are implemented correctly, spell check was run, facts were confirmed)
- Presents materials to clients
- Conceiving creative concepts
- Planning and coordinating creative work
- Implementing advertising strategy for clients
- Managing copywriters and graphic designers
- Presenting ideas in front of clients
- Develop a network of sources to serve as subject matter experts and contributors to communication products
Qualifications for creative copywriter
- The ability to self-manage while incorporating feedback from multiple departments
- Familiarity in collaborating with art directors and designers to produce top-quality work that gets results
- Ability to work to extremely tight deadlines in a fast paced environment
- Experience managing a team of copywriters/editors
- A profound love for local communities around the world
- Thrives on working with tight deadlines and has experience in a brand-focused environment
5
Creative Copywriter Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of creative copywriter. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for creative copywriter
- Gaining clarity on the creative brief and generating conceptual copy that grabs the attention of the target audience, including creating straplines, body copy, jingles, and video scripts
- Meeting with key stakeholders to discuss requirements, core messages, and target audiences
- Writing and presenting copy options with the Designer to clients which may be presented as a storyboard
- Overseeing the production phase
- Booking and liaising with Designers, Illustrators, Printers, Photographers, and Production companies
- Casting actors and models to appear in advertisements and videos
- Working with a client brief, to conceptualize, write, direct and produce radio commercials
- Take a brief from client or AE
- Clarify points in brief and possibly engage client through AE or call client to clarify brief and discuss concepts
- Draft script and submit to client for approval
Qualifications for creative copywriter
- 7+ years of creative copywriting experience
- Exceptional writing talents with stylistic breadth that demonstrates sensitivity to diverse subject matter, audiences and mindsets
- A passion for storytelling and an ability to communicate complex ideas simply, accurately and persuasively
- Experience copywriting for advertising campaigns and other communications, including digital banners and print banners, email, websites, brochures, print ads, outdoor banners, environments, brand guidelines
- Creative thinking that works across concept, design and writing to drive a compelling communication
- Creative and meticulous, with attention to details