Brand Designer Job Description

Brand Designer Job Description

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Brand designer provides both design oversight and hands-on creation of highly crafted visual design deliverables, including style guides, design comps, concepts, typography, color and screen layouts.

Brand Designer Duties & Responsibilities

To write an effective brand designer job description, begin by listing detailed duties, responsibilities and expectations. We have included brand designer job description templates that you can modify and use.

Sample responsibilities for this position include:

Ensure all creative produced has sophisticated typography and works in design both online and offline
Design/update all logos for capsule/collaborative collections
Design/update brandbook
Layout internal presentations for meetings/events
Collaborating with internal stakeholders to produce PowerPoint and/or Keynote presentations
Creating icons, charts and infographics that effectively communicate key messages
Developing highly customizable and configurable proposal and presentation templates
Organizing and cataloging visual assets
Act as the custodian of the visual identity guidelines by encouraging the business to follow the guidelines and keeping an eye out for any discrepancies
Be accountable for the quality of fast-turn, day-to-day creative assets long-term, strategic projects

Brand Designer Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Brand Designer

Typically a job would require a certain level of education.

Employers hiring for the brand designer job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Graphic Design, Design, Industrial Design, Communications, Fine Arts, Education, Communication Design, Advertising, Marketing, Fashion Design

Skills for Brand Designer

Desired skills for brand designer include:

Typography
Branding
Visual design principles
InDesign
Adobe Creative Suite
Illustrator
Photoshop
HTML/CSS/Javascript
Computer ad systems and office equipment
Current trends

Desired experience for brand designer includes:

Passion for fashion and building brands
Knowledge of Packaging production methods, processes, timelines
Bachelor's degree in art/design and or equivalent work experience
Rising Senior (graduating in May/June 2016) that is currently enrolled at a college or university
Previous design internship experience valuable
Design portfolio that includes digital

Brand Designer Examples

1

Brand Designer Job Description

Job Description Example
Our company is searching for experienced candidates for the position of brand designer. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for brand designer
  • Collaborate with internal teams, cross functional design and business partners to ensure holistic storytelling and brand look and feel
  • Develop story and utilize innovative narrative devices and processes for presenting concepts and ideas
  • Participate in the development of global creative concepts and strategies toward brand identity & brand concepts
  • Present and communicate objective design solutions with clarity, effectively sharing ideas to variety of stakeholders
  • Maximise results within given timeframes and resources
  • Assists creative teams with building comps and presentation materials when necessary
  • Collaborates with internal and external design teams to provide input to designers and print production on how to produce graphic files in preparing final layouts for printing
  • Produces accurate graphics files to the highest specifications using a variety of desktop publishing programs
  • Produces advertisements, sales promotions and public relations material for visual communications media
  • Redesign collateral
Qualifications for brand designer
  • High taste level and eye for design
  • 2-5 years of relevant experience within a retail/fashion or agency environment
  • Working knowledge of graphic design software
  • Expert level design apps
  • Strong experience working in Sports Marketing & Team Product Identity Systems and Strategies
  • Excellent knowledge and experience with a variety of image creation, manipulation techniques applied to identity and broad creative solutions from 2D to 3D
2

Brand Designer Job Description

Job Description Example
Our company is looking for a brand designer. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for brand designer
  • RFP template design
  • Building brand identity
  • Assists creative teams with printing/building comps and presentation materials when necessary
  • Produce representational mocks to communicate ideas to stakeholders
  • Help lead the marketing of both collateral and material
  • Support the Marketing team with design needs across various formats including digital, print, events, and social
  • Continually stay on top of trends and new developments in online, print and experiential media to produce fresh experiences
  • Demonstrate high levels of creativity, problem solving, job knowledge, and work under pressure to meet tight deadlines with the ability to lead by example and inspire team members
  • Innovative, creative and strategic thinker
  • Manage the design process for women’s clothing from conception to production
Qualifications for brand designer
  • Strong Typographic and letter design skills strong digital-image correction, manipulation and image-making techniques
  • At least 4 years of experience in Sporting Goods/Fashion Industry or Design
  • Print production (1 year)
  • Ad agency or marketing (1 year)
  • Print or color house experience (1 year)
  • Ability to set and negotiate priorities
3

Brand Designer Job Description

Job Description Example
Our growing company is looking for a brand designer. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for brand designer
  • Collaborate with cross-functional teams to complete all design-related tasks, as assigned
  • Retail, C2C
  • Supports execution of design, accuracy, quality and timely completion for a specific category or brand
  • Serves as a Creative liaison between internal and external partners and vendors
  • Influence Design concept and may present to partners and vendor
  • Shops market trends to create quarterly competitive reports
  • Work with Sr/Designer to develop concept boards for monthly meetings
  • Designing the MR PORTER Paperback annually
  • Will have a strong understanding of graphic design good basic understanding of industrial design
  • Designer will create solutions for our Employer Brand Marketing Team that reinforces our Simple
Qualifications for brand designer
  • BFA in Communications Design, Graphic Design or related major
  • Minimum of 2 years design experience in an in-house creative department or design agency
  • A broad thinker who is able to offer a variety of design solutions
  • 5-7 years of work experience in design or creative agency
  • Analyze store development, pricing, product performance, marketing ROI, operational productivity
  • FP&A duties such as budgeting and forecasting, mid-term business planning on monthly/annual basis
4

Brand Designer Job Description

Job Description Example
Our company is looking for a brand designer. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for brand designer
  • Act as a design contact for all divisions and BUs, support all creative efforts taking place in RCCs through Licensees together with the Brand Lead Designer, the Global Creative Director and the L&P team
  • Responsible to create artwork once Creative Briefs are approved based on priority settings from Brand Lead Design
  • Amend final designs to internal clients comments and gain full approval
  • Work as part of a team with sales, marketing, executives
  • Create concepts and designs for spaces, including company sites and event spaces
  • Interact with partner agencies
  • Collaborate with external suppliers and with cross-functional partners across the organization
  • Regularly scour the digital and physical marketplace to stay informed on emerging technologies, industry trends, and best practices
  • Working as part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, account executives, web developers and marketing specialists
  • Develop designs for multiple areas of marketing content, including signage, promotions, bags, campaign content/presentations, social campaigns, and others
Qualifications for brand designer
  • Solid working knowledge of financial concepts
  • Working experience in a gaishikei company
  • Strong Excel and other database analysis skills
  • Business-level English or above, with native-level Japanese
  • Working experience in a luxury, retail, consumer goods or brand business is a strong plus
  • Print production, ad agency, in-house marketing, or print/color house experience (3-5 years)
5

Brand Designer Job Description

Job Description Example
Our company is looking for a brand designer. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for brand designer
  • Interpret the needs of the Product Development staff and develop graphics and copy as needed
  • Partner with the Legal Department to ensure that graphics/designs are not trademarked and can be utilized by the Company
  • This may include, but is not limited to, fabric design, labeling, hang tags, pins, embroideries
  • Act as a technical resource for the merchandising staff regarding the production of graphics
  • Identifies issues within development cycle and provides well-defined recommendations to meet business requirements
  • Produce mechanical art and complex graphic design (logos, illustrations, photographs, tags, labels, ) through interpretation of design ideas
  • Stay abreast of trends, new techniques and resources in graphic design
  • Research new technologies in graphic design and make recommendations for enhancements, upgrades and purchases
  • Develop, enhance and reference library in an organized manner to allow prompt and easy access for all product groups
  • Source graphics production companies
Qualifications for brand designer
  • Bachelors, or equivalent, in Fashion Design
  • 5-10 years of experience designing sportswear and separates
  • Experience in working with an onsite sample room
  • Has an ability to execute design tasks in alignment with style guidelines and standards
  • Must be proactive and can perform efficiently under very tight schedule
  • Experienced videographer with a proven track record*

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