Social Marketing Manager Resume Samples

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J Cole

Judge

Cole

55168 Phoebe Green

New York

+1 (555) 349 2155

55168 Phoebe Green

New York

Phone

p +1 (555) 349 2155

Experience Experience

New York, NY

Social Marketing Manager

New York, NY

Reichel Group

New York, NY

Social Marketing Manager

Management: Oversee the work of 1-2 Associate Social Marketing Managers, directing their work and providing guidance and counsel
Project Management: Manage the execution and delivery of multiple social programs that will run through the Social Center
Partner with the global social team to implement efficient social effectiveness monitoring and to develop frameworks, KPIs and measurement tools
Engagewith key agencies to onboard them onto our processes and platforms (and also learn from them how to improve and optimize our performance)
Community management: Manage multiple social communities at a time, monitoring and responding to fan feedback
Works directly with creative agencies to develop social channel content and campaigns that supports corporate wide marketing initiatives
Brief development: Work with the strategy team to inform social and creative briefs for new and returning shows

Philadelphia, PA

Paid Social Marketing Manager

Philadelphia, PA

O'Reilly-Connelly

Philadelphia, PA

Paid Social Marketing Manager

Manage paid campaigns across Facebook/Instagram, Twitter and Snapchat to drive targeted, qualified traffic to Ticketmaster or its internal and external clients. Ensure campaign delivery, performance and revenue goals are fulfilled as scheduled
Work with Marketing leads to develop long and short term strategy for new and expanding social campaigns. Execute, manage and improve upon existing tactics and strategies within these channels; measure results and recommend strategy changes as necessary
Hands-on execution of bid/budget management, new campaign creation, audience refinement and new ad generation using various social ad platforms; monitor and actively report on performance; analyze results to build upon best practices and market trends
Drive best practices and challenging assumptions around data-driven decision-making, testing, growth, performance, and forecasting
Manage our relationship with our key Paid Social partners; lead weekly calls and planning sessions
Leads effort to track marketing performance, gather consumer insights, and analyze or evaluate program effectiveness. Shares findings with leadership and cross-functional team and integrates findings into future marketing activities and initiatives
Manage the day to day operations of paid social marketing efforts in partnership with our media agency

present

Phoenix, AZ

Global Social Marketing Manager

Phoenix, AZ

Romaguera, Lubowitz and Hilll

present

Phoenix, AZ

Global Social Marketing Manager

present

Interface/liaise with ELC global comm, global marketing and digital/social marketing leaders, sharing intellectual capital and best practices
Support digital marketing director with digital and social budget forecasting and management Administrative duties as assigned
Measure and synthesize social media performance using standardized social media metrics
Be a community advocate through representation of the customer through active listening on Aveda-owned and external properties
25% Reporting/Analysis
Lead planning, investment and execution for all paid social media strategies
Develop insights and related recommendations based on performance

Education Education

Bachelor’s Degree in Marketing

University of Illinois at Chicago

Bachelor’s Degree in Marketing

Skills Skills

Experience in contemporary marketing demand generation, marketing campaign development, marketing program management experience - with strong digital marketing experience
Serve as social subject matter expert, leading social projects, integrations and campaigns for product line. Provides social media best practices, training and onboarding support to facilitate social customer care. (10%)
Build, manage and grow social communities for product line. Develop social content from strategy through to production, working with internal resources and/or vendors to execute. Glean insights from listening to create content and campaigns that engage customers. Manage paid social campaigns. (30%)
Actively manage the day-to-day social listening and analytics program in support of the product line. Build and maintain Boolean search queries to surface brand/product mentions, industry trends and consumer or customer issues. Manage social media escalation and tagging protocol within established SLAs. Monitor, tag and analyze conversation daily, flagging key trends and issues. Escalate known customer issues from social to agents for immediate support. Manage moderation vendor to tag and escalate during off hours and weekends. (30%)
Demonstrated strong organizational skills and ability to meet high standards for quality and accuracy
Demonstrated expertise in creating and maintaining project deliverables such as project management plan, status reports, communications plan, budget and schedules
Strong attention to detail
Ability to multi-task, managing multiple complex, multi-phase projects at various stages
Excellent oral/written presentation skills
Strong interpersonal skills

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Social Marketing Manager, Cne Resume Examples & Samples

Develop and execute a robust community management program to support CNÉ’s strategic marketing objectives across all social platforms, encompassing user acquisition and community engagement, creative content marketing strategies, social campaigns and copywriting, and cross-promotion across Condé Nast’s portfolio of brands
Execute creative marketing campaigns tailored to various client and/or brand objectives, and measure campaign success through reporting and ROI analysis
Day-to-day support for CNÉ’s email marketing program including copywriting, project management, content curation and regular liaison with service provider
Conduct daily research and outreach with a focus on relationship building and communication with key media, bloggers and digital influencers
Conduct regular analysis and reporting of community engagement and user behavior on owned channels, social media platforms and third party blogs and communities, and present actionable insights to the marketing, programming and production teams
Contribute to CNÉ’s overall marketing strategy, event planning, PR outreach and programming efforts
Minimum 3-4 years’ social media marketing experience, with a key focus on community management and social and content marketing, ideally at an entertainment or media company
Superior social copywriting and publishing skills, with demonstrated success adopting and communicating in a defined brand voice across various platforms, and a clear understanding of best practices for engaging with digital communities
Proven track record executing creative marketing campaigns tailored to client/brand objectives
Strong understanding of social media and blogger outreach efforts, existing relationships with key media, influencers and brands a significant plus
Experience utilizing data and analytics to measure campaigns and provide recommendations for optimization
Superior organizational, writing and communication skills, with strong attention to detail
Willingness and ability to manage and balance multiple priorities, brands and varying expectations
Advanced knowledge of Excel and PowerPoint, HTML and Photoshop/graphic skills a plus
Bachelor’s degree in marketing, communications or business administration

Digital & Social Marketing Manager, Latam Resume Examples & Samples

Work closely with product & brand business leaders (as well as global social media team) to understand overall objectives and translate these into actionable social media & digital engagement strategies & plans
Lead cross-country online marketing planning alignment; traffic light management; and consolidation of plans ensuring strength and alignment of messaging and plans at all touchpoints of consumer journey
Responsible for identifying regional opportunities, develops plan and manage the implementation
Develops and strengthens the relationship with Google, Facebook and potential regional partners
Work with outside agencies to develop, execute and measure social media campaigns that generate engagement and sharing
Measurement and analysis of social programs and content plans
Manage budgets and invoicing process
Lead evangelism for digital and social media across the organization and help manage training platforms and programs
6+years social media and digital marketing at agency or major brand with strong social media activity. Regional experience is a must
Significant understanding of the digital marketing ecosystem - from planning to implementation through optimization and measurement
Excellent communication and negotiation skills to deal with global partners such as Facebook, Google
Proven ability to work with cross-functional teams
Global sensibilities with proven ability to work with virtual teams
Deep knowledge of social networking platforms and their potential to drive business results
Good Marketing skills
MBA or further specialization is a plus
Prior experience working in multinational companies, within a matrix reporting structure
LI-CM1

Digital & Social Marketing Manager Resume Examples & Samples

BA or BS in Marketing or related field
5+ years marketing experience, including digital and social marketing
Ability to build strong consultative relationships with key PPS business and routes-to-market stakeholders
Good knowledge of HP Printing and Personal systems portfolio and the ability to communicate its value proposition
Solid understanding of Digital and Social Marketing
Experience using various social media and web analytics reporting tools
Strong analytics, focused on developing results-driven campaigns
Knowledge of and experience with community management best practices
Detailed knowledge of the rules governing marketing campaigns for social media platforms
Hands-on experience in developing social media marketing campaign briefs, briefing creative agencies, and project management of social media marketing campaigns by leveraging best practices
Excellent project management and organizational skills, including the proven ability to handle multiple complex projects simultaneously and against deadline
Proficient knowledge and experience with Twitter, Facebook, Google+, YouTube LinkedIn and other social media platforms for marketing use
Understanding and/or experience with social media listening (e.g., Hootsuite, Radian6)
Big picture strategic thinker with the ability to analyze/ interpret data and translate into actionable results
Positive disposition with the ability to inspire and lead cross-functional teams that cut across reporting levels and skills/competencies
Strong relationship-building skills with experience providing clear direction to internal and external marketing partners, including advertising and media agencies and other third party partners
Solid understanding of HP's organization & operations, including key business rules, and alignment with PPS Canada’s go-to-market strategies, customer & partner segmentation, key programs & initiatives
Strong marketing, organizational, and communication skills

Social Marketing Manager, Europe Resume Examples & Samples

Determine POE goals and KPIs of integrated actions and projects along with the social media manager and the franchise stakeholders
Develop the appropriate tools, tracking and reporting in order to measure the efficiency / ROI of our social integrated operations
Contribute to a strike team regrouping the different stakeholders (brand marketing, community, PR, digital marketing) around cross team initiatives
Develop the relationship with the big social media partners (Google / YouTube, Facebook, Twitter, Twitch, VK.com, etc.) including but not limited to: added value services, workshops and conferences for the whole EU team
Implement and manage relationships with social agency partners (tools, apps, marketing, etc.)
Benchmark new social trends (networks, partners, creative assets, new formats, etc.)
Works closely hand in hand with community team’s social media manager, marketing communications, media, and project management teams as well as our US HQ team

Social Marketing Manager Resume Examples & Samples

Driving the company brand focusing on the following tools: LinkedIn; Twitter; Spiceworks; Facebook; Google+; YouTube and SlideShare
Execution of all social media activities and programs alongside social agency of record
Responsible for integrating global social media strategy with regional marketing teams, to be localized and executed through social agency
Integrating with the broader digital teams to implement integrated digital campaigns consisting of social media, SEO, Content Strategy, eCommerce, paid media and communities/.com
Develop, deploy, and analyze demand generation campaigns in a variety of inbound and outbound social media marketing channels such as paid social media, content marketing, social retargeting, etc

Global Social Marketing Manager Resume Examples & Samples

45% Community Management
Creatively and proactively engage Aveda guests online to grow brand awareness, increase engagement and drive loyalty
Be a community advocate through representation of the customer through active listening on Aveda-owned and external properties
Deliver and govern brand standards and processes across all global markets for social media programs and execution that includes the global Facebook page and other channels
Build a library of assets for global partners for use in digital and social media
Manage strategy and execution for all consumer interactions online to ensure a high-touch experience for every Aveda guest while also adhering to corporate and legal policies
Lead planning, investment and execution for all paid social media strategies
Work cross-functionality with global marketing, global communications, global creative, agency partners and ECC to coordinate development and execution of global, regional and local social media programs, assets and content
Stay current on social media tools, platforms, best practices and competitor approaches to using them to ensure Aveda continues to be an early adopter of these technologies
Serve as advisor/coach to guide social media efforts across the corporation
Demonstrate 24/7 approach to responsibilities w/support of consumer engagement team and agency partners
Interface/liaise with ELC global comm, global marketing and digital/social marketing leaders, sharing intellectual capital and best practices
20% Digital Process Management
Lead internal digital/social team status meetings
Lead project management for all social media programs with digital project manager and agency support
Responsible for overall roll-out of social media programs and miscellaneous project management as needed
25% Reporting/Analysis
Identify issues, patterns and trends in consumer behavior and proactively share across the corporation
Measure and synthesize social media performance using standardized social media metrics
Develop insights and related recommendations based on performance
10% Administrative
Support digital marketing director with digital and social budget forecasting and management Administrative duties as assigned
Demonstrated communication and writing skills
Proficiency with Microsoft® Outlook, Excel, PowerPoint and Word
Proficiency with social media management and listening platforms such as Expion, Curalate, Buddy Media, Brandwatch, etc
Digital and/or social media project management experience
Experience with the environmental, beauty and/or fashion industries a plus

Social Marketing Manager Resume Examples & Samples

Experience in contemporary marketing demand generation, marketing campaign development, marketing program management experience - with strong digital marketing experience
Experience with Social Media management, measurement, and listening tools including but not limited to Simply Measured, Sprinklr and Salesforce/Radian6
Experience with multi-touch marketing automation-based campaigns, using applications such as Eloqua. Experience with SalesForce.com a plus
Demonstrated efficiency with vendor and budget management, agency management experience and/or agency experience a plus
Experience working effectively in a team-based environment as this role is required to be on site in Mountain View, CA
Demonstrated strong organizational skills and ability to meet high standards for quality and accuracy
Business-to-business campaign management and demand generation experience
Ability to multi-task, managing multiple complex, multi-phase projects at various stages
Demonstrated expertise in creating and maintaining project deliverables such as project management plan, status reports, communications plan, budget and schedules
Proactive mindset and ability to plan, communicate, and deliver project plans accordingly
Ability to handle multiple tasks in a fast paced environment and have sound business judgment in project prioritization
Analytic skills with the ability to analyze and present qualitative and quantitative marketing results
Work without supervision on complex projects and is expected to collaborate on key decisions with peers
Excellent oral/written presentation skills

Social Marketing Manager Resume Examples & Samples

Actas the subject matter expert with specialist knowledge of social media marketing strategy, tactics, costs and management and act as the voice of the socially engaged consumer/customer in planning marketing programs
Educate internal and external teams on the operation and effectiveness of social engagement and real-time content creation
Build the day-to-day operational infrastructure, processes and capabilities for social engagement across the North American Integrated Marketing Community
Liaise with other Coca-Cola Social Centers around the world to leverage tools, techniques and learnings
Assess continually our social performance on programs and the level of capability across key functions in the Integrated Marketing Community
Engagewith key agencies to onboard them onto our processes and platforms (and also learn from them how to improve and optimize our performance)
Overseereal-time content development that builds meaningful and valuable connections with both current and potential consumers and increases our brands’ share of popular cultural conversation
Project Management: Manage the execution and delivery of multiple social programs that will run through the Social Center
Drivethe day-to-day engagement in the Social Center by brand, content, connections and customer teams
Thought Leadership:Advise on the best means of elevating social engagement inside specific brand communication programs
Analysis: Analyze and report in real-time on the performance of brand programs and cultural trends using social, search and other real time data
Measurethe return on investment on social programs working with internal Knowledge & Insights team members and external partners
Decision Making: Make ‘real time’ decisions on social actions during in-flight programs (i.e. creating and publishing content, engaging with commenters, etc.)
Amplify content through paid media resources as needed
Innovation: Find innovative ways of advancing our real-time, social initiatives
Communication: Excellent communication and influencing skills that help inspire colleagues to care about, commit to and deliver social initiatives that drive business results

Social Marketing Manager Resume Examples & Samples

Works directly with creative agencies to develop social channel content and campaigns that supports corporate wide marketing initiatives
Manages paid promotional activity on social media
Fosters community growth through ongoing engagement with Xerox’s social media audiences
Works directly with Xerox’s customer support team to help customers who reach out to Xerox via social media
Analyzes online audiences and content performance, provides reports that offer actionable recommendations and data driven insights to maximize content rankings and increase brand visibility
Deploys internal advocacy programs to encourage the adoption of social media

Social & Marketing Manager Resume Examples & Samples

Act as public-facing representative of TeSPA and communicate on behalf of the brand across multiple channels on a consistent basis
Drive the design and execution of all TeSPA communication efforts across owned platforms and social media channels
Develop comprehensive social media and digital marketing strategies for collegiate esports programs and manage ongoing execution and iteration of plans to ensure effectiveness
Develop and maintain a comprehensive content calendar including announcements and social activity based on program requirements
Work with artists to drive the creation of graphics and written content for TeSPA websites, social media, and other external communication to support both community and competitive programs
Manage the creation of a monthly organization-wide newsletter by establishing a design, aggregating compelling content, and working with web resources for distribution
Analyze and report on content performance data to drive continuous improvement, optimization, and innovation
Provide meaningful feedback to program team on the community’s sentiment, concerns, and suggestions
Cover Letter
Portfolio including samples of written content, links to either social media work or marketing work

DTC Social Marketing Manager Resume Examples & Samples

Curation of relevant content to reach the company’s ideal
Management of all e-commerce and retail related social content (images, video and written)
Development and expansion of social communities, including blogger outreach efforts
Supervision of campaign design, thus ensuring brand compatibility standards
Creation and management of promotions and social ad campaigns including but not limited to custom audiences, lookalike profiling, FBX, etc
Leveraging our analytics and attribution toolkits in order to compile reports for management showing results
Management of retail store community pages
Creation of social marketing strategy that aligns with each brand’s merchandising calendar
Development and implementation of a process for capturing and augmenting online reviews
Management and execution of UGC toolkit

Social Marketing Manager, Digital Enterprises Resume Examples & Samples

Develop brand & content communications strategy that drives awareness around the Seeso brand as well as tentpole titles. This includes development of an editorial calendar by platform, identifying key opportunities and priorities within social
Establish KPIs per channel & campaign, using social analytics & reporting to evaluate past performance and inform future strategy. Analyze and report on status of social communities and creative performance on a monthly basis
Track existing & emerging social trends and opportunities, including platforms, tools, applications and competitive campaigns. Provide recommendations that will help drive word-of-mouth about Seeso & tentpole titles
Manage all creative development for social channels, from brief through execution. Create compelling social content optimized for each channel (e.g. Facebook, Twitter, Instagram) to maximize channel growth and increase fan engagement. Have ability to ideate content including GIFs, memes, videos
Organize team’s live-tweeting and live-engagement initiatives
Oversee brand’s YouTube presence, coordinating video deliverables/calendar
Interface and manage requests / cross-department initiatives from internal groups including Consumer Marketing, Programming, other Marketing teams within NBCU. Provide recommendations on how best amplify organic efforts through paid, cross-promotional opportunities with other brands, as well as strategic recommendations on product integration
Interface with Seeso talent, coordinating talent tweeting around key launches/Seeso initiatives, as well as execution of one-off ideas (like Seeso social handle takeovers)
Ensure brand consistency in social creative & tone of voice
Bachelors degree and 5+ years working in social media/communications
Experience building a brand’s social presence & team from the ground up (start-up experience preferred)
Agency/creative vendor management experience
Intimate understanding of social media and emerging trends. Understanding of the nuances of each social platform and best practices for each
Strong writing skills and ability to adapt to brand’s’ social tone of voice; a strong creative vision for social content creation and ideation that will resonate with our core audiences
Community management experience
Deep understanding social media metrics including Facebook Insights, Twitter Analytics, and social listening
Tremendous attention to detail, a copy editor’s eye is a must
Strong written and verbal skills, and ability to adapt to brand’s social tone of voice
Proven experience working with external partners/managing relationships
Passion for comedy (experience working in comedy a plus)
Working knowledge of Adobe Creative Suite, proficiency with Motion graphics design and video editing skills a plus
Studio experience strongly desired (internal or agency-side working with studios)

Paid Social Marketing Manager Resume Examples & Samples

Manage paid campaigns across Facebook/Instagram, Twitter and Snapchat to drive targeted, qualified traffic to Ticketmaster or its internal and external clients. Ensure campaign delivery, performance and revenue goals are fulfilled as scheduled
Work with Marketing leads to develop long and short term strategy for new and expanding social campaigns. Execute, manage and improve upon existing tactics and strategies within these channels; measure results and recommend strategy changes as necessary
Hands-on execution of bid/budget management, new campaign creation, audience refinement and new ad generation using various social ad platforms; monitor and actively report on performance; analyze results to build upon best practices and market trends
Explore new social channels and conduct due diligence on opportunity to reach new audiences (for example, understanding the ad landscape on Snapchat)
Drive best practices and challenging assumptions around data-driven decision-making, testing, growth, performance, and forecasting
Manage our relationship with our key Paid Social partners; lead weekly calls and planning sessions
4+ years in Digital Marketing, including 2 years Paid Social marketing experience, preferably with large budgets in a high-growth B2C organization
Directly responsible for Social P&L delivery through daily management and optimization of campaigns
Expertise using social biddable platforms (Facebook, Instagram, Twitter, Pinterest) and interpreting their KPIs
High level of technical proficiency in Excel (experience working with large data sets, mastery of pivot tables and lookups)
Experience with web analytics tools (Omniture; Google Analytics/Adwords; Doubleclick/Kenshoo; Tableau; or SQL expertise) desired

Multicultural Digital & Social Marketing Manager Resume Examples & Samples

Deep experience and successful track record with marketing campaigns on major social media platforms, including both organic and paid media tactics
Proficiency in the channels of operation including social, display, OLV, web, search, mobile – social, mobile, and display are key
High degree of comfort with digital and social media measurement, analytics, and consumer/customer behavior metrics resulting from social marketing
Deep understanding of the US Hispanic market, including fluency in Spanish language
Ability to convey and articulate complex directives to multiple groups, as required for campaign execution
Strong experience with and instincts for social media creative execution
High level of interest in the rapidly evolving social media marketing landscape
Bilingual - Spanish and English
Five years of digital/social marketing experience at brand or ad agency

Senior.social Marketing Manager Resume Examples & Samples

Take ownership of social marketing strategy and roadmap development
Develop and manage strong relationships with key social platforms such as LINE, Twitter, Facebook, Instagram and YouTube
Manage two Marketing Specialists and develop scalable processes for operations (publishing, advertising, etc.)
Manage marketing budget for social advertising in consideration of efficiency of the marketing spend
Partner with Finance, Analytics, and Social CS teams to dive deep into metrics, identify growth drivers or problems, and act on improvement opportunities
Work closely with the Worldwide Social/Social Ads teams to learn and share best practices
Work closely with Prime teams to accelerate Prime sign-ups and company-wide large deal events
Collaborate with Amazon category/program teams to drive incremental sales and customer acquisition
Work closely with other members of Consumer Marketing, and take actions to maximize impact of integrated cross-channel marketing efforts
Create and maintain SNS content
Online retail experience is a plus, though not absolutely required
SNS marketing experience in retail industry is preferred
Experience of managing people and skills to effectively direct team’s efforts toward goals
An MBA or equivalent master degree is a plus

Social Marketing Manager Amazon Exclusives Resume Examples & Samples

Minimum of 3 years experience in marketing/social media
Exceptional time-management skills
Experience with Amazon merchandising and marketing tools, such as Content Symphony, Sonar, Browse Tools
Familiarity with Amazon traffic metrics and reporting
Minimum of 3 years of experience with internet business experience, retailing or technology management
Extreme attention to detail, relentlessly high standards and proven ability to manage multiple, competing priorities simultaneously
Communication and analytic skills, including strong ability to identify and solve highly ambiguous problems
Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment
Communications and collaboration skills that enable you to earn trust up, down, and across the company

Senior Social Marketing Manager Retail Direct Marketing Resume Examples & Samples

Specific responsibilities include
Overseeing all social marketing efforts for Microsoft Stores
This includes social media strategy; management of social media presences on Facebook, Twitter, Instagram, YouTube and other channels
Customer engagement-monitoring/listening
Social media promotions
Driving substantial increase in follower growth, engagement through exclusive and relevant content, revenue attributable to social media, and customer satisfaction/resolution of service issues. This includes creation and tracking of KPIs and optimizing performance
Development and execution of comprehensive annual and quarterly social marketing strategies and editorial calendars
This includes the creation of social marketing campaigns mapped to key consumer buying moments, holidays, new store openings (NSOs), promotions and offers
Campaigns and contests should be integrated across all retail store marketing disciplines and channels, with strong integration into other Microsoft social teams to support and amplify
Coordination with PR agencies to identify and engage with local influencers, bloggers, and brand advocates in the social sphere. This includes managing local influencers, bloggers, brand advocates to help drive traffic & support local sustained program
Management of relationships across broader Microsoft's social community to foster amplification, cross-sharing of content, growth of social followers and provide business requirements for current and future-state social platforms and programs
Management and oversight of our social partner agency. This includes budgeting, assignment of duties, accountability for execution, reporting, and overall relationship leadership
Management of the internal social media team
Overseeing and managing daily engagement and user-generated content on social media outlets, including posting editorial content, responding to customers, and real-time management
Providing feedback for customer service team as needed to report on-going customer issues, and providing responses on customer issues related to campaigns, promotions or NSOs
Driving strong integration across other marketing communication tactics, including in-store, online store, digital advertising, and email
Being the social media strategic leader and voice within Microsoft Stores

Digital & Social Marketing Manager Resume Examples & Samples

Social Media expertise and activism
Ability to synthesize results from various sources of information to provide recommendations
Proven experience in design thinking and empathizing with the customer
Proven expertise of working in a similar role
Bachelor degree in Marketing, Business, or Psychology or equivalent industry experience

Social Marketing Manager Resume Examples & Samples

Building digital programs that are designed to drive brand affinity, awareness, activation, and retention via social media channels across the UK, France, and the Netherlands
Coordinating daytoday social media activities with stakeholders (Marketing, Public Relations, Label Relations, Customer Service, Product, etc)
Localization of global social initiatives and announcements
Maximize new technologies and platforms to support our social ambition
Advising on social media integration into business activity
Building out a social content creation practice involving paid and earned strategies

Paid Social Marketing Manager Resume Examples & Samples

Manage the day to day operations of paid social marketing efforts in partnership with our media agency
Build a cohesive, ROI driven strategy for GA’s online paid social advertising programs, including Facebook, Instagram, Twitter, LinkedIn any other social platforms
Work with the Product and Marketing teams to leverage overall marketing plan in each channel as appropriate
On-going efforts to test, iterate and share and development best practices
Develops, manages, and tracks marketing budgets, timelines, and processes for paid social channels from kickoff to execution
Establishes and maintains processes to ensure effective and timely development and execution of programs within defined budget constraints
Regularly communicates project status to senior leadership, cross-functional team, and regional teams
Manages day-to-day relationships with internal and external creative teams, agencies and vendors to develop integrated customer communication materials
Evaluates creative concepts and final execution against the strategy. Effectively provides creative feedback
Leverages consumer insights and applies research learnings to identify the target consumer and insights to inform the marketing plan and creative brief. Provides input to research plans and test design for a promotion or category
Leads effort to track marketing performance, gather consumer insights, and analyze or evaluate program effectiveness. Shares findings with leadership and cross-functional team and integrates findings into future marketing activities and initiatives
Experience in a high growth startup environment
Direct response advertising or campaign management experience (5-7+ years)
Consumer lead gen background preferred, especially in education
Experience working with local market sales teams
Deep knowledge of facebook and instagram
Agency management: Direct or indirect management of internal and/or external agencies
Experience with web analytics, both building tracking structures and reporting (Kissmetrics and Google Analytics and Looker)
Experience with Sprinklr is a plus
Ability to communicate clearly and concisely, both orally and in writing. Ability to confidently present objectives and desired outcomes to leadership and cross functional teams. Consistently uses communications and presentation skills to influence outcomes. Ability to influence others without authority to get things done in a timely fashion
Ability to think strategically and creatively
Ability to problem-solve and drive towards resolution
Ability to write focused, strategic briefs, and evaluate creative and marketing programs against strategy
Strong analytical and measurement/tracking skills. Conduct analysis and present data and findings clearly, concisely and accurately. Be able to draw meaningful conclusions and indicated actions, and set performance benchmarks
Ability to manage time and budget effectively
Proven ability to build strong relationships with internal teams and agencies, both in person and remotely
Ability to maintain a fun, casual, professional and productive team atmosphere
Ability to work with a diverse team in a fast-paced environment
Calm under pressure and comfortable wearing many hats

Social Marketing Manager Resume Examples & Samples

Building digital programs that are designed to drive brand affinity, awareness, activation, and retention via social media channels across Philippines, Indonesia, Taiwan, Hong Kong, Singapore and Malaysia
Coordinating day to day social media activities with stakeholders (Marketing, Public Relations, Content Programming, Customer Service, Product, etc.)
Localization of global marketing and social campaigns and initiatives
Help with new market launches in the region

Content & Social Marketing Manager Resume Examples & Samples

BA/BS degree or equivalent practical experience
5+ years experience managing social media for major brand(s) on either client or agency side
4+ years experience planning and executing paid social campaigns
Ability to analyze data, identify trends and present key findings (both quantitative and qualitative)
Working knowledge of Google Analytics, Sprinklr, Opal and some Adobe Creative Suite tools
Copywriting experience acting as the social voice for a major brand
Self-starter willing to wear multiple hats
Eye and appreciation for thoughtful design

Social Marketing Manager Resume Examples & Samples

Collaborate with marketing and business functions to develop and execute highly effective integrated content series and social marketing campaigns across the region
Manage Social Marketing Specialists, helping them to achieve strategic, creative and operational excellence through the content series and campaigns they develop
Manage agencies – creative, media and other relevant agencies on a project-by-project basis. Ensure excellence in staffing, communication and creative and analytic output
Ensure all content adheres to our tone of voice and creative strategy guidelines, as well as being locally relevant and community led - being the editor in chief for EMEA social
Translate / adapt / iterate on global social and content strategies into relevant and compelling European strategies; develop social media plans, campaigns and promotions that support marketing plans and business objectives
Manage the day to day spending of production and media budgets for content marketing, taking input from the media team to ensure the strategy aligns with the wider media mix
Partner with the global social team to implement efficient social effectiveness monitoring and to develop frameworks, KPIs and measurement tools
Partner with the global social, marketing finance and operations teams on budget management, forecasting and actualizing
Be a thought leader and advocate for creating world class editorial content in EMEA
10+ years experience. Preference for an editorial or content production background in combination with 3+ years in social marketing on the client side in the consumer internet space in travel, design, technology, or lifestyle brands
Proven ability to successfully manage individuals and agencies in a nurturing and collaborative way, in a global, cross-functional environment
Outstanding copywriting and editorial level professional English. Preference for at least one other European languages
Keen knowledge of storytelling through multiple media types - from video to magazine article; Instagram stories, Snapchat channels to Facebook Live; photo essay to gif tweets - both visual and written, with deep experience in brand and creative strategy, an excellent understanding of the interplay offline and online, and between paid, earned and owned channels
Specialization in social media and community-building online, including in-depth knowledge of social media platforms, market trends, best practices, content planning, development and publishing, social media metrics, analytics, and benchmarks, including tracking and understanding attribution from social media, web technology, mobile campaigns, and community
Experience building out sustained influencer programs that deliver results
Strong budget and production management skills, attention to detail and communication
Active personal social media profiles - you must be producing what you’d consume
Passion for all things Airbnb. Experience hosting and traveling on Airbnb is a huge plus

Senior Social Marketing Manager Resume Examples & Samples

Owns planning, implementation, management and optimisation of social campaign
Design testing agenda to understand the drivers of our social advertising impact
Partner with CI and tech teams to analyse data, derive insights, and guide our social analytics capabilities
Collaborates with display, programmatic, search and other channel teams to drive innovative marketing campaigns
Develop analytical framework for strategy development, KPI alignment to business goals, and the valuation of efforts for iterative test and learn growth
Evaluate new ad tech, social/messaging platforms and creative ad formats
Bi-lingual in spoken and written Japanese and English
5+ years experience in digital marketing
Excellent organizational and data analysis skills; ability to derive actionable conclusions from large data sets
Ability to develop creative, effective approaches to difficult challenges
Understanding of online, offline, and partner marketing strategy development and channel execution
Must be comfortable with advanced Excel and capable of manipulating data in order to perform both high level and more granular analysis. This includes familiarity with VLookups, Pivot tables, and other such functionalities
Experience in influencing multiple stakeholders and leading cross functional teams across multiple locales and business units
Proven success in delivering results in a fast-paced, rapid-growth environment
MBA or equivalent
Preferred industry and background: IT, Finance, Consulting, Consumables
Experience in running digital/social promotions from inception through execution and maintenance
Multiple years of experience in social advertising (Facebook, Instagram, Twitter, LINE, YouTube, etc)
Knowledge of social advertising and its role within the online advertising ecosystem
Experience with organic social
Strong leader who can prioritize well and communicate clearly across all levels and multiple functions in an organization. Management consultant level written and verbal communication and listening skills
Have demonstrated skill at initiating, managing and growing strategic partnerships with third parties, including navigating complex and creative co-marketing arrangements with partners
Demonstrated ability to work with global technology and business teams
Demonstrated track record of creative problem solving; thinks big, starts small, and grows fast
Working knowledge of SQL and large data set management

Social Marketing Manager Resume Examples & Samples

Actively manage the day-to-day social listening and analytics program in support of the product line. Build and maintain Boolean search queries to surface brand/product mentions, industry trends and consumer or customer issues. Manage social media escalation and tagging protocol within established SLAs. Monitor, tag and analyze conversation daily, flagging key trends and issues. Escalate known customer issues from social to agents for immediate support. Manage moderation vendor to tag and escalate during off hours and weekends. (30%)
Develop and deliver a cadence of timely social media reports and escalations to support business needs. Use social media management tool to configure reporting dashboards, visualizations and trigger alerts. Build reports (daily/weekly digests), presentations and displays that distill social data into actionable insights. Ensure a high level of data integrity through regular quality checks. (30%)
Build, manage and grow social communities for product line. Develop social content from strategy through to production, working with internal resources and/or vendors to execute. Glean insights from listening to create content and campaigns that engage customers. Manage paid social campaigns. (30%)
Serve as social subject matter expert, leading social projects, integrations and campaigns for product line. Provides social media best practices, training and onboarding support to facilitate social customer care. (10%)
Bachelor’s degree in Marketing, Communications, New Media, Business, Data Analytics or related field
Minimum of 7 years relevant experience in digital marketing, social media or PR
Experience with Sprinklr social listening module and reporting
Sprinklr experience
Previous experience at an agency or Fortune 500 company
Super admin user of SMMS platform (Sprinklr); training and certification will be required

Social Marketing Manager Resume Examples & Samples

Content creation: Own social content creation across existing and new social platforms. This could include planning social content calendars, writing social copy, directing designers on visual asset creation, and developing content for show talent to promote on their own social platforms
Creative concepting: Lead creative concepting for priority shows, working with cross-functional teams at 360i as well as external agency partners, to create engaging social media campaigns and bring innovative marketing opportunities to our clients
Brief development: Work with the strategy team to inform social and creative briefs for new and returning shows
Community management: Manage multiple social communities at a time, monitoring and responding to fan feedback
Cross-functional collaboration: Collaborate with creative, media, insights, and strategy teams to create cohesive marketing plans that support the network’s business goals
Measurement: Partner with social insights manager to create measurement plans and continually optimize social content based on learnings
Management: Oversee the work of 1-2 Associate Social Marketing Managers, directing their work and providing guidance and counsel
3-4 years in digital and/or social media marketing, content creation, and/or copywriting. Preferably in the entertainment space, agency or brand-side
Deep understanding of social marketing, the changing landscape, and existing and new social platforms
Strong copywriting skills with the ability to adapt tone and voice to various brands
Ability to tie social marketing metrics to business KPIs
Independent, self starter who can manage their own workload and deliverables
Comfortable in creating and leading in-person presentations to large groups of people, including senior executives
Incredible organizational skills in a very fast-paced environment
Collaborative and people-oriented
Curious about the digital space and always looking for what’s next
Excellent PowerPoint/Keynote, and Excel skills required. Knowledge of Photoshop preferred