Senior Manager, CRM Resume Samples

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Experience Experience
Philadelphia, PA
Senior Manager, CRM
Philadelphia, PA
Ryan-Bogisich
Philadelphia, PA
Senior Manager, CRM
  • Driving an integrated approach across digital marketing through leading planning between social, digital and CRM teams
  • Proven results with growing marketing databases, and decreasing churn rate/engaging with inactive users
  • Managing and evolving the EMEA database and driving data acquisition strategies and initiatives to grow the EMEA database and build retention programmes
  • Promoting and follow CRM best practice across TWDC EMEA – championing CRM and being the voice of CRM within TWDC
  • Participate in and/or lead efforts to develop and execute testing, training and documentation
  • Delivering and evaluating central programs to be rolled out on a local market level in order to build loyalty and engagement with our key audiences
  • Work with marketing, product and analytics peers to define key objectives, develop marketing strategy, and lead campaign development
Philadelphia, PA
Senior Manager, CRM Systems
Philadelphia, PA
Turner and Sons
Philadelphia, PA
Senior Manager, CRM Systems
  • Manage opportunity pipeline data for the Global Sales team and work directly with Senior Management to improve and accelerate the sales process
  • Lead a group of cross-functional stakeholders to define and document the SFDC processes and drives implementation / adoption worldwide as the key point of contact
  • Drive effective use and adoption of SFDC strategies and processes throughout the company
  • Develop reports and dashboards to support specified processes, goals, and key business metrics
  • Conduct analyses to determine historical trends, glean forward looking insights, and provide recommendations to achieve business goals
  • Collaborate on development, deployment, management and utilization of an integrated technology ecosystem including ERP, Salesforce.com and marketing automation tools
  • Develop a single, company-wide holistic view of CRL customers
present
Houston, TX
Senior Manager, CRM Business Integration
Houston, TX
Boyle-Quitzon
present
Houston, TX
Senior Manager, CRM Business Integration
present
  • Managing staff, including recommendations for hiring, leave approvals, annual performance evaluations, and professional development
  • Hosting regular touchpoints with field leadership via avenues like phone, Chatter, email, e-meetings
  • Leads the planning process, tools and schedule development for channel expansion
  • Assures that the program achieves the cost, quality, performance, production rate, and yield metrics defined during the proposal stages
  • Ensuring customer adoption and satisfaction along with successful field implementation
  • Work with Business Technology team to leverage best practices, tools and CTI/CRM enhancements
  • Assists in and initiates communication with Divisional and Operating Company senior management to gain commitment and support for sales and penetration strategies
Education Education
Bachelor’s Degree in Quantitative Discipline Preferred
Bachelor’s Degree in Quantitative Discipline Preferred
University of Virginia
Bachelor’s Degree in Quantitative Discipline Preferred
Skills Skills
  • Expert in Direct & Database marketing in a B2C environment: able to plan, deliver and optimise direct marketing with consumers
  • Able to edit and optimise copy and creative for CRM (especially email and online)
  • Working knowledge of CRM technology and tools
  • Working knowledge of customer analytics & segmentation
  • Demonstrable multi-element project management experience
  • Significant experience in managing large CRM programmes for brands (agency and/or client-side), managing teams that deliver best in class CRM programmes
  • Experience of working with multiple external agencies
  • Experience of working with both marketing team and data planners/analysts
  • Experience of data acquisition and managing CRM tools/programmes in a commercial environment
  • Expert in the delivery and optimisation CRM communications & targeted direct communications, in particular eCRM for major brands at manager or senior manager level
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15 Senior Manager, CRM resume templates

1

Senior Manager, CRM Resume Examples & Samples

  • Serve as act as Engagement Account Manager for several key clients responsible for overall client project delivery and account growth
  • Communicate and report project status to C-level executives and IT management, including budget, risks and general business issues
  • Mentor and manage teams of Managers and Junior Consultants to be able to keep project on time as well as QA of work done by the team
  • Coach and manage other consultants and participate actively in the performance expectation process
  • Create work plans, pricing estimates, and risk assessments for prospects
  • Experienced candidates must have 8+ years of experience working for a consulting firm or a professional services division of a software company in a business analyst/consulting manager role
  • Candidates will be considered for depth on other CRM packages (Microsoft CRM, InterAction, SalesLogix, Pivotal, and the like)
2

Senior Manager, Crm & Loyalty Resume Examples & Samples

  • Bachelor's degree with 4-6 years of related experience
  • CRM experience in a retail environment preferred
  • Exceptional problem solving and analytic skills
  • Comfortable communicating findings to all levels of the organization
  • Superb attention to detail
  • Strong SQL or SAS programming skills
  • Advanced Excel and Powerpoint experience
  • Able to work successfully under tight deadlines and manage multiple priorities
  • Able to shift priorities in a fast-changing environment
  • Strong written, verbal, and interpersonal skills
3

Senior Manager, CRM & Marketing Analytics Resume Examples & Samples

  • Develop and manage the portfolio of analysis required for the line of business and marketing to meet their business and financial imperatives
  • Deliver analysis and insights to help develop optimized marketing campaigns and enable product groups and marketing to meet their campaign strategy objectives
  • Ensure marketing strategies meet optimization and analysis requirements
  • Collaborate with senior business and marketing leadership to develop the annual analytics calendar
  • Ongoing prioritization and reprioritization of analysis work, as needed to accommodate changes to the analytics calendar and/or changing analytical needs
  • Ensure analytic resources are used effectively to deliver impactful and meaningful analysis
  • Develops and maintains the line of business marketing campaign dashboard
  • Work closely with Marketing Reporting team to ensure minimum campaign measurement metrics are delivered for all campaigns
  • Act as integrator of marketing results by assessing and communicating the aggregate and on going benefit of marketing efforts for the line of business
4

Senior Manager, CRM & Marketing Analytics Resume Examples & Samples

  • 8+ years experience in a client facing analytical database marketing or related role
  • Superior and proven experience in the application of experimental design and statistical analysis of results coupled with strong technical skills in (SAS, SQL, Excel, PowerPoint)
  • Demonstrated proactive leadership in a cross functional environment
  • Attention to detail, organization, ability to multi task and time management is critical
5

Senior Manager, CRM Analytics Resume Examples & Samples

  • Steer the build and implementation of statistical modeling and decision sciences that will drive personalization across all channels through the use of statistical software (SAS, R, etc.) and emerging technologies
  • Create and maintain quality standards to ensure proper governance across the CRM platforms and processes, and focus on innovate evolve CRM capabilities
  • Develop best-in-class measurement applications to drive insights and recommendations to improve efficiency across all addressable media
  • Manage third-party relationships to ensure quality
  • 5+ years experience leading multiple high-performance teams 3-5 years of CRM experience in a multi-channel environment 1-2 years experience working with an email service provider Strong familiarity with statistical modeling and decision sciences High proficiency or extensive experience using SAS/R, Unica (or other campaign tools), Excel, Tableau/Spotfire, SQL Bachelors degree in Marketing, Economics, Statistics, or related field
6

Senior Manager CRM Resume Examples & Samples

  • Development of the overall loyalty plan for the market. Requires business analysis
  • Oversight of technical platform development; loyalty management operational processes, rewards strategy and the consumer engagement framework with regards to the target audience IT & number perspective; building reward strategy
  • Development of local and global sport assets and local partner adidas loyalty ecosystem opportunities touch with sports & brand marketing
  • Lead the development of program content as well as the collaboration with local BU heads, Brand Activation and DTC to ensure brand affinity and revenue opportunities are optimised P/L understanding
  • Ensure a robust program economics / business case is developed for each program – transactional, affinity or adidas ecosystem program in market rollout
  • Provide regular updates on development progress to the Leadership Team
  • Champion relationships with internal stakeholders who will be fundamental to the success of a loyalty programme e.g. Retail, Wholesale and eCom leadership teams
  • Lead the collaboration with the Global CRM team to ensure that the loyalty program is works smooth and update where necessary
  • Translate strategic goals into tactical/functional requirements, delegating some strategic responsibilities, setting clear objectives and KPIs and managing all people related topics so the loyalty platform and programs can be successful developed
  • University degree / MBA a plus
  • 8+ years’ years of industry /relevant work experience in traditional CRM or direct marketing (direct mail, email, credit card, or loyalty marketing)
  • Fluent written and spoken English and Turkish language skills
  • Ability to develop and successfully implement loyalty programmes
  • Capacity to establish annual and multi-year plans, and drive execution through team, to achieve desired results
  • Proven negotiation and communication skills
  • Strong interpersonal, partnership and influence management skills
  • Managing relationships with external agency and marketing service provider including performance reviews and contract negotiations
  • Excellent written & oral communication
  • Excellent organizational, planning and project management skills
  • Ability to actively participate in senior-level discussions and influence
  • Comfortable with ambiguity and creating processes in complex environments to drive progress
  • Demonstrated ability to accurately prepare and effectively manage budgets
  • Proven ability to lead & motivate a team. Ability to influence and coordinate the efforts of other team members
  • Strong computer skills, particularly Microsoft Office (Word, Excel, PowerPoint)
  • 8+ years loyalty experience in a multi-channel, international B2C organisation
7

Senior Manager, CRM / Email Marketing Resume Examples & Samples

  • Strategize a segmentation schema, in partnership with the Analytics team, that allows RTR to target customers with relevant, personalized, and timely messages across all marketing channels
  • Build an omni-channel marketing communication experience in partnership with the Product and Tech teams, documenting technological advancements needed to advance our email, mobile push, onsite messaging, texting, and direct mail capabilities
  • Lead the improvement of email channel performance and advancement of capabilities
  • BS/BA with 5-7 years of email and/or CRM marketing experience
  • Possess outstanding analytical and methodical problem-solving skills with proven ability to turn email data into actionable initiatives that can be implemented
  • Possess exceptional ability to multitask, execute swiftly and accurately
  • Extremely methodical thought process – s/he will define, communicate, and execute clear integration and test plan requirements, and aggressive schedules for email initiatives
  • Possess a strong understanding of email technology, data joining principles, email use of HTML, email and database best practices, CAN-SPAM compliance, inbox deliverability best practices, and previous experience working with multiple top-tier ESPs
  • Possess a hunger for solutions and results, and drive for continuous improvement
  • Have a high degree of intellectual curiosity to improve email performance
  • Demonstrates excellent judgment and organizational ability
8

Manager / Senior Manager, CRM Analytics Resume Examples & Samples

  • Develop propensity and other advanced analytical models that help drive our CRM strategy
  • Develop, maintain, and evolve client persona and segmentation schema to be used in strategic and tactical marketing strategies
  • Develop, maintain, and evolve a lifecycle/long-term value customer model to help improve our customer strategy
  • Possess a strong understanding of consumer insights with the ability to turn the insights into action for consumer direct initiatives
  • Partner with internal groups to strategically use customer data to grow our business
  • Serve as an advocate for expanded ways to use our rich customer data
  • Partner with executive team to develop and communicate key client insights to drive business forward
9

Senior Manager, CRM Resume Examples & Samples

  • Delivering and evaluating central programs to be rolled out on a local market level in order to build loyalty and engagement with our key audiences
  • Managing and evolving the EMEA database and driving data acquisition strategies and initiatives to grow the EMEA database and build retention programmes
  • Leading the planning and implementation of CRM strategies, business priorities and line of business initiatives across EMEA
  • Coordinating CRM activity on an ongoing basis with key stakeholders and internal partners e.g. local markets, EMEA Franchise Team, EMEA Communications/PR Teams and Digital Marketing Team
  • Driving an integrated approach across digital marketing through leading planning between social, digital and CRM teams
  • Delivering centralised templates in order to support TWDC EMEA business priorities and drive efficiencies and consistencies across EMEA
  • Managing relationships with and quality of service/value delivered by EMEA CRM agencies
  • Setting key KPI’s in order to constantly measure and evolve and improve CRM activity across EMEA
  • Representing a key part of the wider digital team and drive relationships across EMEA teams and throughout TWDC in order to ensure CRM is front of mind and seen as a key part of marketing activity
  • Promoting and follow CRM best practice across TWDC EMEA – championing CRM and being the voice of CRM within TWDC
  • Managing EMEA CRM budgets
  • Developing a deep understanding of our consumers through close partnership with Analytics Team and through coordinating and consulting with other digital data points across EMEA (e.g. acquisition, social)
  • Significant experience in managing large CRM programmes for brands (agency and/or client-side), managing teams that deliver best in class CRM programmes
  • Expert in the delivery and optimisation CRM communications & targeted direct communications, in particular eCRM for major brands at manager or senior manager level
  • Experience of data acquisition and managing CRM tools/programmes in a commercial environment
  • Experience of working with both marketing team and data planners/analysts
  • Experience of working with multiple external agencies
  • Demonstrable multi-element project management experience
  • Expert in Direct & Database marketing in a B2C environment: able to plan, deliver and optimise direct marketing with consumers
  • Working knowledge of customer analytics & segmentation
  • Working knowledge of CRM technology and tools
  • Able to edit and optimise copy and creative for CRM (especially email and online)
  • Skilled in optimising relations with, value from and outputs from CRM agencies
  • Experience of integrated CRM and Social Media strategy a benefit
  • Experience of working in multi-category entertainment markets a benefit
10

Senior Manager, CRM & Database Marketing Resume Examples & Samples

  • Extensive experience managing outside agency vendors for database and CRM work – including primary budget responsibility and ownership of working KPI’s
  • Manages agency efforts serving as main CRM agency liaison
  • Develops Best in Class loyalty communications program to foster brand advocacy
  • Manages website enhancements to improve owner experience/hand-raiser acquisition
  • Integrates CRM into New Product Introductions, Promotions and Sponsorship Programs with key retailers
  • Manages LG Electronics email newsletter program
  • Tracks and manages KPIs ensuring website and campaign metrics/optimization
  • Responsible for Digital Privacy Policy - consumer data privacy integrity
11

Senior Manager, CRM Technology CoE Resume Examples & Samples

  • Manages the “Build” capability for CRM and Pricing platforms, including related technologies (Veeva CRM, Veeva Vault PromoMats, Siebel, Cegedim, MyDay, Model N Revvy, PriceRight, etc.). Provides input into the ‘Build’ strategy for these, working closely with the Commercial and Marketing Solution Leads
  • Collaborates with other leaders to optimize utilization of software engineering resources across Mylan, Cognizant and other partners as appropriate. The objective is to complete Build activities as committed to or faster, and of high quality
  • Partners closely with Cognizant to ensure a smooth transition of new capabilities and enhancements to “Run”
  • Partners with Solution Leads to align CoE priorities with the direction established in the project portfolio and the CRM Enhancement Review Board. Communicates prioritization of CoE resources to key stakeholders
  • Facilitates educating Business Systems Analysts in Veeva/salesforce.com, Siebel, and other related technologies to continuously improve their understanding of these platforms and related functionality
  • Participates in the CRM Enhancement Review Board process, owns the initial evaluation of changes to CRM platforms
  • In partnership with Marketing IT, manages the process of loading of e-Detailing materials into CRM platforms within specified SLA timelines
  • Drives compliance with IT Quality processes and the Mylan capability lifecycle, including IT change management and quality/testing process
  • Minimum of a Bachelor's degree (or equivalent) and 8 years relevant CRM platform management experience, or 6 years’ experience with Master’s Degree is preferred. However, a combination of experience and/or education will be taken into consideration. Veeva admin certifications preferred
  • Must be experienced in supervising IT Centers of Excellence with 8+ team members with over $750,000 in budget. CRM-specific CoE experience strongly preferred. Must be experienced in successfully managing multiple CRM projects simultaneously. Salesforce.com (Veeva preferred), Informatica, SAP PI/PO experience preferred, Siebel experience a plus. Pricing technology (Model N Revvy, PriceRight) experience preferred. Experience with SaaS (cloud) applications a must. ITIL expertise preferred
  • Must understand highly complex technology projects and concepts as they relate to high-level business objectives, and ability to present those concepts to both IT and non-IT audiences in a concise and easily-understandable manner. Ability to develop partnerships with business customers
  • Strong understanding of highly technical custom software solutions. Proven ability to drive complex conceptual discussions and develop system requirements. This includes the ability to generate innovative ideas to resolve problems. Excellent verbal and written communication skills and the ability to interact professionally with a diverse group of executives, managers, and subject matter experts
  • Proficiency in speaking, comprehending, reading and writing English are required
12

Senior Manager, CRM Systems Resume Examples & Samples

  • Responsible for execution of digital and offline marketing campaigns
  • Develop systems solutions to support retention marketing channels projects and tactics
  • Identify vendors, review vendors’ performance, vendors’ capabilities and opportunities for new enhancements
  • Measure and analyze the health of the customer file, customer marketability for each channel and across email, SMS and push acquisition, direct mail, customer churn and other key KPIs
  • Make recommendations for future projects
  • BA/BS in computer science equivalent job experience
  • Minimum of 5-7 years of experience in functional/technical system integration, migration and data modeling across large systems and 3rd party Email Service Provider (ESP) , SMS and notification providers
  • 2-4 years of direct supervisory experience and talent development
  • Thorough understanding of Campaign management/optimization, segmentation and messaging
  • Experience with digital content management
  • Experience with outbound campaign management
  • Database marketing and marketing automation experience
  • Experience with campaign management application integration. Knowledge of solution design process, data modeling (Relational and Dimensional), data profiling for a large data warehouse environment
  • Demonstrated ability to collaborate with business and technology partners at all levels
  • Strategic thinking and thought leadership
  • Highly analytical and detail-oriented with strong data management
  • Self-starter and voracious learner who is able to manage multiple projects and excel in a fast-paced environment
  • Flexible and resourceful go-to person ready to step in wherever needed
13

Senior Manager, CRM Resume Examples & Samples

  • Own and execute a lifecycle marketing strategy to drive repeat sales, build loyalty, increase lifetime value and reduce churn by engaging customers with the most targeted, relevant, and helpful content at each stage of the customer lifecycle for key programs and segments
  • Work with marketing, product and analytics peers to define key objectives, develop marketing strategy, and lead campaign development
  • Partner with Analytics to perform customer analysis, segment customers into meaningful and actionable cohorts, conduct A/B and multivariate tests, establish reporting infrastructure, track and analyze performance, and communicate out results
  • Produce regular reports used to share out campaign and channel performance, ensuring the business are informed on volume and value of CRM activity and performance against key KPIs
  • Map and optimize the end-to-end customer journey: Work with internal teams to identify places in the customer journey where customers disengage, then develop strategies to pre-emptively identify, win back and retain those customers
  • Lead outcome driven creative and campaign briefs, working with cross functional groups and agencies to build and deploy new communications that align with brand but also push the envelop in how we want to drive engagement with our customer
  • Govern and QA all communications and scheduling related to designated customer base prior to pushing campaigns into production. Liaise with all required support teams to ensure communications and tests are scheduled on time and against expectation
  • Manage and maintain content rules that drive personalization of marketing efforts, monitor campaign performance on an ongoing basis and optimize rules to maximize effectiveness
  • Manage and maintain ongoing customer communications calendar and test plans, adapting to evolving business needs
  • Communicate effectively with internal stakeholders regarding CRM launches and results
  • Achieve the goal of delivering the right message, to the right person, at the right time, in the right channel
  • Drive continued optimization and evolution of our email marketing programs, including lifecycle trigger programs, transactional messaging and large-scale campaigns
  • 5-6 years of experience in consumer marketing and/or digital marketing, with a focus on data driven, personalized marketing content. Background in entertainment or related fields is desired
  • Hands on experience with email marketing to a consumer base (at scale) are a must
  • Experience using Campaign management tools and ESP providers to execute campaigns
  • Evaluation of email & mobile metrics to influence strategic marketing decisions
  • Strong organizational skills, ability to be self-directed and work independently, and demonstrated ability overcoming obstacles to deliver on deadline is a must
  • Interest in measurement and aptitude with numbers is required. Analytical thinker with a depth of knowledge in digital analytics, campaign tracking and ROI metrics
  • Experience using web analytics tools such as Omniture / Site Catalyst
  • Ability to personally produce meaningful reports that track and help effectively drive optimization and forecasting decisions across owned channels
  • Experience with developing and managing personalization and targeting of content at scale
  • Self-starter that comes to the table with ideas and solutions
  • Superior verbal and written communication skills at all levels of an organization
  • Must be available and willing to work extended hours as occasionally needed (during crunch times!) per day or per week, including weekends and holidays, to meet business needs
  • Top-notch project management skills with the ability to manage multiple tasks involving internal and external partners
  • Ability to manage and prioritize multiple tasks and adapt to a changing and fast-paced environment
  • A Bachelor’s degree
14

Senior Manager, CRM Marketing Resume Examples & Samples

  • Create sophisticated segmentation strategies that lead to journey-based communications streams
  • Define new engagement-based KPIs to grow and maintain the health of our Channels customer base
  • Partner with Product to identify and implement marketing system improvements and automation, and prioritize the CRM dev roadmap
  • Oversee all campaign targeting, execution, and reporting for Audible Channels
  • Broaden the team's impact by actively influencing other senior leaders and stakeholders worldwide
  • Demonstrated ability to develop segmentation strategies and drive personalization at scale
  • 5+ years of experience in related positions with increasing responsibility
  • Strong analytical and Excel skills
  • Hands-on experience with CRM platforms (e.g. Salesforce, Insightly, Zoho)
  • Self-motivated, nimble and highly results-driven in a fast-paced and deadline-driven environment
  • Experience membership-based business models
  • Proficient in database programming languages (e.g. SQL) and reporting tools (e.g. Tableau)
15

Senior Manager, CRM Change Management Resume Examples & Samples

  • Manage all change activities and drive the Change Roadmap for all CRM releases globally
  • Coordinate communications on the global One CRM Program
  • Works with internal and external teams to develop and maintain the CRM training courseware catalog for major and continuous improvement releases and market onboards
  • Solution owner for the technology stack that delivers training programs in the CRM environment (Sales Enablement tools)
  • Lead change activities with the CRM program and other large technology initiatives to focus on the user as a whole
  • Deliver “Train the Trainer” courses for major releases
  • Coordinate with change leadership in Sales Operations, Customer Service, and Marketing programs
16

Senior Manager, CRM & Customer Engagement Resume Examples & Samples

  • Segment and mine customer data to execute best-in-class digital marketing campaigns working closely with Agency and Marketing partners
  • Advise on Channel Optimization through Customer/Patient Journey Mapping of transactional and emotional points
  • Ownership of Email Marketing along with various new/emerging digital channels (e.g., Mobile, Push Notifications)
  • Work in close concert with partners and team members to recommend channel strategy by segment and provide strategic insights
  • Liaise with Multi- Channel Marketing Partners and agencies; regularly reporting on campaign performance and status
  • Navigate and prioritize campaigns through variety of regulatory and stakeholder reviews
  • Hold agencies accountable to Takeda standards, timelines, and budgets
  • Incorporate best channel marketing practices and Takeda standards
  • Share insights, best practices, and innovations from both internal and external sources, pharmaceutical, digital health, and other industries
  • At least 7 years experience with increasing responsibilities in data-driven marketing, CRM, and marketing automation
  • Digital marketing experience in healthcare, consumer packaged goods, financial services, or at a digital agency
  • Quantitative MBA with hands-on, growth hacker/startup experience
  • Experience in commercial pharmaceutical or with an innovative Healthcare-related organization
  • Industry knowledge – understanding of the pharmaceutical industry and ability to quickly learn the disease state
  • Product knowledge – ability to quickly learn products and brand strategies and tie to patient journey
  • Communication – ability to communicate ideas, data both verbally and written, in a persuasive and appropriate manner
  • Budgeting – manage expenses and ROI with agencies, vendors, and across initiatives
  • Management – ability to set priorities, develop workflow processes, and direct people as necessary
17

Senior Manager, CRM Business Integration Resume Examples & Samples

  • Accountable to initiative sponsors for schedule, budget, and quality of all solution elements; escalates decisions to sponsors as necessary
  • Leads the planning process, tools and schedule development for channel expansion
  • Collaborates cross-functionally to achieve objectives, schedules and budgets. Leads through all stages from idea to commercial execution
  • Acts as the communications conduit to sponsors and steering committee and conducts periodic briefings/status updates. Prepares statuses and risk analyses with a goal to drive issues to closure and assure achievement of goals and KPIs
  • Assists in and initiates communication with Divisional and Operating Company senior management to gain commitment and support for sales and penetration strategies
  • Ensuring customer adoption and satisfaction along with successful field implementation
  • Directs and coordinates resources throughout respective company functions and conducts regular reviews to make sure that development, expansion and KPIs stay on track
  • Assures that the program achieves the cost, quality, performance, production rate, and yield metrics defined during the proposal stages
  • Work with Business Technology team to leverage best practices, tools and CTI/CRM enhancements
  • Hosting regular touchpoints with field leadership via avenues like phone, Chatter, email, e-meetings
  • Leading field sales successfully through the change management process as we deploy transformative sales initiatives and build them into higher level sales professionals
  • Creating dashboards and scorecards that provide actionable insights on performance and opportunities to “make plan”
  • Managing staff, including recommendations for hiring, leave approvals, annual performance evaluations, and professional development
  • Be the resident expert on Sysco 360 continuous improvement efforts
  • Up to 25% travel is required
  • A “will not miss” mindset with a natural sense of urgency to flawlessly execute programs
  • Skillful at understanding and managing the schedule, scope and cost
  • Leadership – must be able to convert transformative ideas to practical solutions that deliver real results
  • Teamwork - must be able to lead inter-company and cross-functional teams to meet objectives
  • Ability to influence others – is skilled and comfortable informing and leading others to action on key initiatives
  • Organizational agility - must possess the ability to interface with and influence all levels of the organization and across functional boundaries
  • 7 years of broad-based experience in the areas of sales, service, business development, program management or related areas
  • Ability to build and maintain effective working relationships with all levels of management and staff
  • Ability to work in a fast-paced environment while managing associated stress
  • Flexible; readily accepts new changes; open to new ideas
  • Actively demonstrates positive attitude
  • Demonstrated ability to deliver against deadlines and produce high quality results (accuracy, thoroughness in the deliverables they are producing). Project management abilities
  • Self-motivated with ability to apply good judgment and decision-making skills
  • Strong professionalism and interpersonal skills
  • Proficient knowledge of Microsoft Office Suite
  • Proficient knowledge of Visio, Business Objects, and Microsoft Project tools is a plus
18

Senior Manager, CRM Systems Resume Examples & Samples

  • Provide subject matter expertise on CRM and campaign management systems in creation, execution, and support of retention marketing campaigns through digital (via - EMAIL, SMS, PUSH) and offline (via Direct Mail) channels
  • Lead and develop a team of solution managers, system analysts, business analysts, and report developers
  • Work with CRM, Advanced Analytics, and Technology teams to develop CRM roadmap and track deliverables
  • Work closely with technology teams to ensure system functionality and support
  • BA/BS in Computer Science
  • 5-7 years’ experience working with marketing CRM systems
  • 2-4 years of direct supervisory experience
  • Ability to read, write and interpret business and technical documents
  • Ability to communicate effectively with senior management, peers, and direct reports
  • Ability to suggest solution options and recommendations
  • Participate in decision-making process in support of CRM function
  • Convey business and technology needs to systems teams and build consensus on final solution
  • Must be able to work independently with minimal supervision and be a self-starter
  • Strong leadership profile and excellent negotiation skills
19

Senior Manager, CRM Systems Resume Examples & Samples

  • Manage opportunity pipeline data for the Global Sales team and work directly with Senior Management to improve and accelerate the sales process
  • Lead a group of cross-functional stakeholders to define and document the SFDC processes and drives implementation / adoption worldwide as the key point of contact
  • Drive effective use and adoption of SFDC strategies and processes throughout the company
  • Develop reports and dashboards to support specified processes, goals, and key business metrics
  • Conduct analyses to determine historical trends, glean forward looking insights, and provide recommendations to achieve business goals
  • Define training needs, develop and execute training on a global basis
  • Collaborate on development, deployment, management and utilization of an integrated technology ecosystem including ERP, Salesforce.com and marketing automation tools
  • Develop a single, company-wide holistic view of CRL customers
  • Supervise CRM System Specialist who has responsibility for maintaining data integrity, reporting and custom list requests
  • Responsible for personnel management activities such as: scheduling, personnel actions (hiring, promotions, transfers, etc.), training and development, providing regular direction and feedback on performance, disciplinary actions and preparing and delivering annual performance and salary reviews
  • Education:Bachelor’s Degree (B.A. /B.S.) or equivalent in business management, marketing or related discipline
  • Experience:Seven or more years of related CRM experience
  • Other:Superior Microsoft Excel skills, and experience working with and supporting a global organization
20

Senior Manager, CRM Resume Examples & Samples

  • CRM strategy, processes, systems (corporation, regions, brands, channel partners, customers)
  • CRM utilization incl. trainings
  • CRM system development and upgrades
  • CRM reports and analysis
  • Define and implement CRM strategy to drive opportunity creation, lead coverage and conversion, as well as customer retention and loyalty
  • Map customer development along its lifetime to identify and manage interaction and touch points with the organization and its channel partners to maximize commercial opportunities
  • Oversee direct communications with channel partners and end-customers through CRM, define and improve effectiveness (e.g. more targeted communication using product, customer segment, lifecycle data) and efficiency (e.g. migration to lower cost media such as SMS, email)
  • Work closely with all departments to establish an end-to-end CRM process which works for all aspects of the company, cross-region and cross-brand and cross-channel
  • Define and set standard reports for CRM
  • Plan and deliver user trainings internally and externally
  • Collaborate on corporate and brand online web strategy to best interlink with CRM
  • Define project scope of works, project timelines and budgets
21

Senior Manager, CRM Application Resume Examples & Samples

  • BA/BS Bachelor’s Degree
  • A minimum of five (5) years of CRM application experience
  • In-depth knowledge of Unica products (Interact, SPSS, Campaign, MO)
  • Knowledge of digital marketing KPIs and principles
  • Strong understanding of and experience with multi-channel and digital marketing deployment (email, online media, landing pages, mobile, call center, APIs, web personalization and optimization)
  • Demonstrated ability to manage CRM application support including proactive monitoring, IT coordination and business support
  • Knowledge of HTML, database concepts and SQL
  • Strong Microsoft Excel skills, including the ability to understand and manipulate basic and advanced spreadsheets and analytical skills using mathematics to perform calculations
  • Experience applying new concepts, practices, technology advancements within position and department
  • Ability to travel as required (20%)
  • Hospitality industry experience
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Senior Manager CRM Analytics Resume Examples & Samples

  • Genuine curiosity about providing the consumer the best possible dialogue with the brand and an eye for detail
  • Solid data analysis experience in CRM relevant position in retail/cosmetics/financial services industry
  • Well versed with statistical methods and tools (R, SAS) and creating reusable code. Exposure to Machine learning and A/B Testing
  • Exposure to handling big data sets and an understanding of the back end systems to enable the same would be highly preferred
  • MS Office tools and ability to transform data into understandable insights
  • Proactive and some who takes initiative
  • Progressive experience within data analytics, consumer analytics experience a plus
  • Understanding of looking and using data derived from various consumer touch points (Retail, online, social, etc)
  • Ability to work in a matrix organisation
  • Advanced Degree (PhD, Master’s)
  • Background in quantitative degree (Mathematics, Statistics, Engineering)