Paid Social Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the paid social job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

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F Greenfelder

Favian

Greenfelder

992 Prosacco Unions

Phoenix

+1 (555) 282 2777

992 Prosacco Unions

Phoenix

Phone

p +1 (555) 282 2777

Experience Experience

San Francisco, CA

Supervisor, Paid Social

San Francisco, CA

Deckow Group

San Francisco, CA

Supervisor, Paid Social

Overseeing development of paid social media program strategies and analysis for clients, collaborating closely with other Media practices, Account, Creative, Social Strategy and Measurement teams to ensure that work is strategically aligned and on brief
Expertly guiding and managing relationships between teams and clients to consistently deliver high-quality, inspiring work and grow our business
Partner with Media Planning, Social Strategy, and Strategy & Analytics groups to understand the role of paid social within the larger paid media campaign, as well as the organic social strategy
Contribute to development of slides for use in new business pitches
Responsible for presenting recommendation, soliciting feedback and directing analyst to apply client feedback to keyword and copy proposal prior to client signoff
Provide direction to analyst to conduct and analyze keyword and audience research necessary to build a new campaign; review and package for delivery to client including full QA
Ultimate oversight for all day to day budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. Strategy flowcharts)

Los Angeles, CA

Manager, Paid Social

Los Angeles, CA

Padberg, Schaefer and Wehner

Los Angeles, CA

Manager, Paid Social

Work closely with Analyst to establish priorities and manage workload
Assist in interviewing, hiring, training, mentoring, developing, and evaluating team members
Develop innovative ways to present the group’s work
Provide direction to Analysts for purposes of campaign structure and keyword and ad copy development. Responsible for final QA before delivery to client
Delegate work effectively so as to not only teach direct reports, but to deliver seamless work
Responsible for Analyst’s management of campaign budgets, pacing and bid adjustments
Responsible for recommending campaign adjustments based on performance trends

present

Phoenix, AZ

Director, Paid Social

Phoenix, AZ

Brekke and Sons

present

Phoenix, AZ

Director, Paid Social

present

Institute and enforce workflow using project management tools and processes
Develop new ways of looking at data to improve insights, enhance efficiency and effectively, and add new metrics
Coaches team members to continually raise the bar, execute flawlessly, deliver more holistic solutions, and provide overall client excellence
Work closely with publisher partners (Facebook, Instagram, Twitter etc.) to collaborate on campaigns and participate in beta tests
Work closely with external vendor partners to ensure flawless execution of primary research programs and digital analytics projects
Manage our paid social strategy with insight into budget allocation and audience targeting
Collaborate with our social and content strategy teams, and other members of the insights team to provide strategic media planning and execution

Education Education

Bachelor’s Degree in Marketing

University of Illinois at Chicago

Bachelor’s Degree in Marketing

Skills Skills

Strong quantitative skills, including analytical abilities and math proficiency
Excellent communication skills as well as strong presentation skills in front of senior customers
Working knowledge of CRM or database marketing
Excellent organizational skills that can manage multiple projects across multiple customers at once
Solid Excel and Power Point experience
Demonstrates genuine curiosity and interest in our customers & their business
Passionate about work hard play hard culture of an agency
Strategic contributor that drives innovation within the team and for the customer
A proactive, resourceful, go getter that is willing to roll up your sleeves and help the team drive business results
Aptitude to work across a heavily matrixed, fast paced and changing environment

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Social Marketplace Manager Paid Social Resume Examples & Samples

Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
Work with PMD partners to improve dashboard and product to better serve our clients’ goals
Participate in overall client social strategy development in order to deeply understand the role marketplace media plays in larger media objectives

Senior Representative, Paid Social Resume Examples & Samples

Manage day-to-day vendor/partner relationships including meetings, webinars and conferences with existing and potential vendors
Develop and execute media plans for multiple paid social campaigns utilizing media software (Adobe Media Optimizer, Sprinklr, Facebook, Twitter, Instagram)
Develop ad copy for all paid social campaigns
Manage online media grids, optimization timelines and image & copy audits to ensure campaigns are running efficiently
Collaborate with Online Media co-workers, Social Media and Internal Partners to integrate paid social media campaigns across all online media channels
Lead the analysis and optimizations of paid social campaigns leveraging campaign benchmarks
Stay on the cutting edge of industry best practices, trends and new technologies utilizing several media planning tools (comScore, Google Trends, etc.)
Develop Points of View and presentations on the changing online media landscape to share with all levels of the organization

Paid Social Media Manager Resume Examples & Samples

Plan, build and execute bid-managed ad buys across social platforms such as Facebook, LinkedIn, Snapchat and Twitter
Monitor campaigns and optimize for performance against subscription acquisition goals
Use analytics tools to evaluate the success of strategies and recommend ongoing campaign enhancements
Research new platforms, ad products and targeting capabilities in order to inform strategic recommendations
Maintain social media campaign calendars for several segments/products
Advise creative team on best practices for social ad creative
Perform competitive analyses
Work cross-functionally across the Media, Customer Experience and Insights teams to improve processes and enhance sophistication of our buys

Senior Manager, Paid Social Media Resume Examples & Samples

Extensive collaboration required with key stakeholders across cross functional teams (Division & HQ Marketing, Marketing Communications, Media Sciences, Corporate Communications, B2B and multiple agency teams, etc.to drive media strategies and future roadmap for evolving our paid social media approach
Oversee social media strategy, planning and activation across the consumer journey for $15MM+ growing spend
Manage paid social media agencies (strategic and execution) across the portfolio including Comcast, Xfinity, Comcast Business, with rigor, principles and sophistication
Interface with HQ and Division Media to ensure that plan components across channels are positively impacted by an applied social sensibility
Establish leading relationships with key social platforms and technologies to drive adoption of products, practices and opportunities that support business objectives
Design, develop and ensure rigor around all paid social analysis, reporting, and measurement
Ability to architect appropriate budget/investment levels
Clearly articulate the role of owned, earned and paid
Work in lock step with social media teams focused on Intelligence, Analytics, Community, Content, Influencer Activation, Invention and Marketplace Buying
Thought leader for internal knowledge management and socialization
Innovative thinker, collaborative team player and strong communicator
Bachelor's degree in advertising, marketing or related field, or related experience
8+ years' experience in a related position or digital marketing role
Knowledge of digital landscape and how paid social fits in the ecosystem
Craft a vision for how a social media solution should develop
Project manage large scale initiatives
Establish relationships and partnerships with key vendors
Ability to synthesize large amounts of data into actionable information
Inspired to create and evolve in a nimble, ever-changing space

Manager, Seo & Paid Social Media Insights Vh Resume Examples & Samples

Experience creating and overseeing execution of paid media strategies of various budget level
Deep understanding of social paid platforms (Facebook, Twitter, Snapchat, Tumblr, YouTube, etc.)
Ability to forecast budgets and expected results based on historical performance
Expertise in search-SEM marketing a must; basic understanding of all digital media disciplines
Formulate paid social strategy for client businesses and ensure that recommendations and decisions are consistent with client’s objectives and strategies
Present innovative, business building social recommendations within the digital realm
2-3 years of social + media experience
Expert knowledge of trends and tools for paid social media platforms, Facebook Power Editor, self-serve advertising
SEO experience required
Experience in other digital advertising channels such as SEM, Programmatic, Display, a plus
Experience with Paid Social is essential on self-service marketing social platforms, i.e. Facebook, Twitter, YouTube and other emerging platforms
Experience in paid search marketing to assist in the development and implementation of strategies, budget management, and forecasting for driving to VH1 website campaigns
Launching new ads from self-serve tools Working knowledge of Insights tools such as: Facebook Insights and Twitter Analytics
Data analysis and reporting to communicate campaign results, findings and next steps
Understanding of creative/content and able to provide recommendations
Ability to communicate data and reports to optimize strategic recommendations in clear, cogent fashion
A team player with a positive can-do attitude who is able to handle stressful situations and deadlines calmly
Passion for TV, Media/Entertainment, Editorial, and Social Media

Customer Marketing Manager, Paid Social Resume Examples & Samples

Identify and manage appropriate tools and platforms (e.g. demand-side platform) to enable management and flawless execution of channel
Devise, launch and manage a programmatic per-impression, auction bidding strategy that meets aggressive performance goals (e.g. win rate, CTR, click to new member CVR, etc.)
Develop deep subject matter expertise and act as the RTB Subject Matter Expert (SME) within Marketing organization
Identify, evaluate and manage necessary third-party vendors to enable RTB campaigns (e.g. data matching, data purchasing, access to exchanges, etc.)
Effectively manage RTB program budget, providing clear rationale for spend allocation
Collaborate with in-house creative team to test and optimize creative design, including dynamic display ad units
All other day to day activities required to effectively manage an RTB display advertising program
Direct work of others to achieve channel and program goals (e.g. annual financial results)
Develop necessary program reporting, dashboards and one-off analyses, providing ability to monitor the health of the program and effectively communicate performance
Create documentation to streamline operations and improve program efficiency. Train Specialists on subject matter
5+ years of related experience with display advertising, digital marketing or online advertising including budget management
2+ years of experience managing and developing a team of marketing professionals
Exceptional with Excel and manual data analysis
Experienced with Atlas Ad Server (or like technology), Ad Planner, and negotiating direct media buys
Strong knowledge of DR marketing metrics and optimization techniques
Experience working with SQL or MySQL a plus, but not required

Senior Marketing Specialist, Paid Social Resume Examples & Samples

Creating and optimizing various marketing campaigns and programs
3+ years relevant experience managing marketing campaigns
Experience analyzing campaign performance and performing data analysis
Ability to work cross-functionally to ensure program success
Experience launching new channels and programs
High level of proficiency using Excel for data analysis and reporting
SQL and Tableau experience preferred
Bachelor’s degree in business, marketing, or related field
Experience in Atlas Ad Server or similar preferred, not required

Senior Paid Social Media Manager Resume Examples & Samples

Passionate and driven individual, who can demonstrate their enthusiasm for social and digital marketing, and is keen to learn and broaden their skills
Takes a proactive and analytical approach
Excellent management and communication skills, able to prioritise effectively and manage multiple stakeholders
Interpersonal skills to establish strong relationships with external partners/agencies and internal stakeholders
Confident, personable and a team player – but also able to work effectively on solo projects
An additional European language would be a bonus

Senior Associate, Paid Social Resume Examples & Samples

Manage day to day contact with clients regarding social strategy, planning & buying
Will be responsible for handling the direct bid strategy, campaign optimizations, and reporting
Oversee budgets and flighting for all self-service platforms and/or managed solutions per buy
Centrally manage rate tracking, benchmarking, planning costs and overall budget for assigned account
Will handle forecasting around audits and analytics
Assist Paid Social team with overall paid strategy and recommendations
1-2 years of media buying, planning and recommendation in an agency environment with a heavy emphasis on digital
Demonstrated experience with buying and planning across multiple platforms – heavy emphasis on Facebook, other platforms may include Twitter, YouTube, Tumblr, and more
Experience and understanding in Social and SEM
Experience using paid media to complement earned media campaigns and meet business objectives
Problem solver and creative thinker around buying and planning, you are looking to grow strategically within an agency environment
Enjoy working in a fast-paced, fun and collaborative team environment
Healthy appetite for all things social, a genuine interest in the industry and a regular watch on what’s new

Managing Director, Paid Search / Paid Social Resume Examples & Samples

Establish the strategy and vision for making Teach For America’s paid media program digitally best-in-class and forward thinking in terms of predicting upcoming trends. Digitally best-in-class content is competitive, retains, engages, and grows our results
Oversee the organization’s paid media budget, ascertain the appropriate budget for each campaign, and make daily media buying decisions, track spends, IO’s, contracts, and payments
Make predictive forecasts as to the results the budget and targeting can garner and set goals to measure ROI of the organization’s budget
Develop and execute full-funnel campaigns from the lead generation through the final sales funnel that include SEM, display, video and paid social strategy, ensuring a seamless prospect experience and delivering results that meet or exceed forecast
Advance use of digital data for audience identification, targeting, bid decisioning, and creative personalization; partner internal teams, and external ad tech vendors to enable new data-driven solutions and integrations
Identify test opportunities, optimize audience targeting, optimize bid strategy, and develop new ad ideas with a particular focus on the mobile experience
Responsible for regularly producing insights about how to best iterate and optimize our campaigns
Research and design strategies for the early adoption of emerging/new paid media platforms and tools
Work with and inspire cross-functional teams to advance digital thinking and best practices, improving the way we work to achieve goals and our social media impact
Manage relationships with our vendors

Ad Operations & Paid Social Coordinator Resume Examples & Samples

Manage and execute all aspects of BuzzFeed’s media buys, including trafficking, optimization, reporting and analysis, across multiple social networks, ad servers, and ad buying platforms
Complete data entry and setup of campaigns, along with general reporting and analysis functions as needed
Prep client delivery reports

Ad Operations & Paid Social Manager Resume Examples & Samples

Create and traffic custom ad creatives; input third party tags into the system, modify tags with ad server macros and other tracking elements
Demonstrate platform expertise and develop content distribution strategies for both internal and external stakeholders
Manage relationships with publishers, media vendors, and third party vendors to maximize the performance of existing buys and stay current with new products/features
Actively contribute to the development and prioritization of new features and functionality for a constantly evolving product line
Define high performing distribution strategies for European markets, leveraging your media buying background

Paid Social Media & Display Specialist Resume Examples & Samples

Create ads on Facebook in localized markets for new Gilt City sales launching daily (lasting ~5 days)
Oversee and assist with producing ad copy, creative, and targeting (using Facebook Custom Audiences) for Paid Social and Display
Optimize performance based on business goals (ROAS, CPA, etc)
Identify and test emerging Display and Paid Social opportunities
Liaise with other teams within Gilt City, Tech, Merchandising and beyond to support company marketing initiatives, and work with a broad set of internal stakeholders to formulate and test new ideas that improve conversion rate and expand access to additional customer audiences
2 years of direct experience managing paid social media ads with a proven track record of meeting/exceeding performance goals
In-depth understanding of key industry metrics and the ability to recognize how they might impact the business (ROAS, CPA, CPC, ROI, etc)
Tech savvy and comfortable using social and display ad management tools (Facebook Power Editor, PMD tool providers, DCM, etc)
Creative experience is a plus (writing ad copy, Photoshop images, etc)
Familiarity with reporting platforms, i.e. Google Analytics, DoubleClick, Facebook, Looker, etc
Ability to manage multiple tasks and deliver results in a fast-paced environment
Advanced knowledge of Excel
Deep understanding and experience with 3rd party ad server and online tracking tools (e.g. DoubleClick)
Adaptability and flexibility to adjust to changes in business and market environment, and alter goals accordingly
Bachelor’s degree in a related discipline preferred
Energetic and collaborative personality with self-starter approach to work. Ready to work with an innovative and fun team!
Familiarity with different media cost structures (CPM, dCPM, CPC, CPA) and it's impact on performance metrics
Experience working with RTB platforms for programmatic display buying such as Doubleclick Bid Manager
Able to identify new media opportunities to test in display in accordance with overall paid marketing strategy

Marketing Specialist, Paid Social Resume Examples & Samples

Work with Creative, Technology and Merchandising teams to identify effective ad shots, products to showcase, and tech opportunities to allow for scale
Analyzing campaign performance, building out key reports and metrics, and communicating insights to the rest of the business
Sourcing and testing new partners and channels with promising scale and value
Some experience in email marketing or e-Commerce preferred; willingness to learn required
Experience trafficking ads and launching new ad types
Strong organizational skills with exceptional attention to detail and accuracy
Solid analytical experience and aptitude; passion for using data to make decisions
Experience with Power Editor or similar preferred, not required
Skilled with MS Excel; experience with HTML and SQL a plus
Desire to think out of the box and identify creative solutions
Ability to thrive in a fast-paced, fluid environment
Bachelor’s degree in Marketing, Communications, PR or other related field

Coordinator, Paid Social Media Operations Resume Examples & Samples

Bachelor's Degree or higher from an accredited university
Minimum of two (2) years of experience working with social advertising platforms including Facebook, Twitter, LinkedIn and/or Instagram
Minimum two (2) years of experience in client services
Strong online paid social operations and optimization understanding and experience across social platforms
Ability to work cross-functionally with outside vendors and with internal parties
Ability to think creatively and work independently
Ability to manage and prioritize multiple projects and tasks simultaneously

Paid Social Director Resume Examples & Samples

Demonstrate sharp, critical thinking and effective problem solving skills
Ability to handle conflict situations at the client level working to defuse the issue and seek resolution to the client’s needs while maintaining GroupM S&S values
Ability to handle ambiguity in situations where not all the data is known but a decision is still required
Ability to provide and receive feedback with MRI (most respectful interpretation)
Show ability in training and leadership capability

Director, Paid Social Resume Examples & Samples

Bachelor’s degree required; concentration in advertising, marketing, business administration, and/or communications preferred
Demonstrate strong proficiency with systems/tools
Excellent quantitative skills, including analytical abilities and math proficiency
Ability to handle conflict resolution situations between team members internal and external to our media
Adherence to tight deadlines while delivering flawless work
Extremely detail-oriented, with clear and proven organizational skills
Consistently act as Leader as defined via ONE GroupM S&S’s Leadership attributes
Exhibit passion through appropriate participation in team, agency, and industry initiatives
Demonstrate genuine curiosity and interest in our clients & their business

Manager, Paid Social Resume Examples & Samples

Paid Social Planning and Implementation
Mastery of all relevant social platform UIs and capabilities, relevant API management platforms and strong knowledge of Tier II vendors and capabilities
Maintain a deep understanding of client business goals and marketing objectives, translating them into digital objectives/strategies
Prepare and present strategic media recommendations to client and agency management, including objectives, strategy, rationale, and all backup materials
Design and implement or oversee implementation of single and multi-variant tests to increase campaign efficiency
Keep abreast of current events, social/digital media trends and any target market industry trends that impact business
Lead Senior Associate in setting paid social strategies and developing appropriate media plans
Delegate work effectively so as to not only teach direct reports, but to deliver seamless work
Work with Senior Associate to fulfill set client strategies by creating deliverables and specific recommendations - Including account structure and implementation, optimizations, conditional testing, tracking, and overall management
Supervise, guide and counsel Senior Associate(s) and/or Associate(s) on all day-to-day activities and ensure that all processes are followed
Train social staff in media and marketing disciplines as well as the specifics of the client’s business and industry
Assist in interviewing, hiring, training, mentoring, developing, and evaluating team members
Ensure integration & coordination between social and planning teams
Successfully complete required training program(s)
Facebook Studio Edge
Keep media and agency partners updated and informed on status of all account projects
Knowledge of the nuances of all clients/accounts/campaigns managed by junior members of team and maintain accountability for them
Initiate and lead appropriate cross-functional client meetings
Leads campaign financials (budgets/billing)
Manage solid relationships across agency and social media partners in order to ensure brand understanding, more effectively sell ideas, and contribute to positive Agency evaluations

Paid Social Manager Resume Examples & Samples

Manages campaigns across a variety of social platforms: Facebook, Twitter, Instagram
Prepares and presents strategic media recommendations to management and customers
Builds relationships with clients and truly partners with them
Responsible for day to day management of paid social media efforts, related deliverables and communications
Accountable for budget management, plan development, ongoing optimizations, and reporting requirements
Designs and implements single and multi-variant tests to increase campaign efficiency
Develops and refines best practices and process for IgnitionOne
Assists in training others on paid social executions and optimizations
Keeps updated on current social/digital media trends
3 – 5 year(s) combined experience developing and managing paid social campaigns across various social platforms
Working knowledge of CRM or database marketing
Preferable agency experience working across multiple customers with sizable budgets
Passionate about work hard play hard culture of an agency
Demonstrates genuine curiosity and interest in our customers & their business
Solid Excel and Power Point experience
Excellent communication skills as well as strong presentation skills in front of senior customers
Strategic contributor that drives innovation within the team and for the customer
Ability to develop and contribute to integrated digital strategies across the IgnitionOne network that aligns with customer needs
A proactive, resourceful, go getter that is willing to roll up your sleeves and help the team drive business results
Aptitude to work across a heavily matrixed, fast paced and changing environment
Excellent organizational skills that can manage multiple projects across multiple customers at once
Bachelors degree in marketing, advertising or communications preferred

Manager, Paid Social Resume Examples & Samples

Management & Client Engagement
Minimum 4-6 years of markeing experience, with 2+ years of Paid Social experience. Experience in web analytics, ad tracking, and other biddable media (e.g., Paid Search) a big plus
Strong working understanding of the Paid Social and Native Advertising industry and platforms, including major players and supporting technology (social management tools like SocialCode / Brand Networks / Sprinklr / Marin / Kenshoo), Facebook Power Editor, Twitter Ads, etc
Demonstrable experience working on enterprise level paid social media accounts with large ($1m+) budgets
Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies
Understanding of broader media planning and buying – to ensure integration / coordination with wider media objectives occur
Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical
Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
Technical background a plus (conversion tagging, FTP, HTML, SQL, etc.)
Extensive knowledge of Microsoft Excel, and excellent quantitative and qualitative analysis skills

Senior Manager Paid Social Media & Display Resume Examples & Samples

10+ years of experience running Paid Social and Display campaigns (including programmatic buys) specifically targeted at Demand Generation/eCommerce initiatives
Hands-on experience with DMPs (Adobe Audience Manager, Blue Kai, Krux) and DSPs including the underlying technologies
Creation and management of Audience Segments within DMP platform and managing audience sharing between Analytics, CRM (SalesForce), Marketo
Hands-on experience with Adobe stack (Analytics, Target, Audience Manager) is a strong plus
Rich experience running paid campaigns on Facebook, LinkedIn, Twitter, YouTube with predictable outcomes in terms of leads/sales
Data driven marketer comfortable with spend and response modeling for social and display channels
Strong verbal and written communication skills, with the ability to present plans/ideas
Strong project management experience, with often changing priorities and tight timelines
Experience with guiding and managing external agency partners
Experience with metrics reporting and analysis for continuous improvement

Senior Ad Operations & Paid Social Lead Resume Examples & Samples

Manage ad trafficking (Facebook/YouTube/DFP) for BuzzFeed branded content partners and key BuzzFeed accounts
Grow team of direct reports who execute all aspects of BuzzFeed’s media buys, including trafficking, optimization, reporting and analysis, across multiple social networks, ad servers, and ad buying platforms
Interact with account managers, developers, project managers, design, and publishing partners on various ops projects
Continually test and evaluate new strategies, tactics, and partnerships in an effort to evolve and improve our product offering

Assoc Dir, Paid Social Resume Examples & Samples

Expertly guiding and managing relationships between teams and clients to consistently deliver high-quality, inspiring work and grow our business
Providing thoughtful feedback to Media teams, using performance evaluation and internal process improvement to develop and motivate talent, and consistent demonstration of developing new media approaches to drive results
Smartly manage revenue and program budgets to ensure necessary and optimal resourcing
Playing a key role in spotting issues with core client teams and in developing new client relationships
Proactive in developing social media expertise within the marketing and media industry, and helping to develop the paid social capabilities within the agency
Ensure best practice and innovation in all activities; ensure knowledge sharing across capabilities and teams
Maintaining and improving the success of social media platform relationships
Flawlessly run paid media in API partner platforms and directly in social platforms. Responsible for QA’ing campaign setup and trafficking
Partner with Strategy & Analytics team to create learning agendas and measurement plans for all campaigns, tying back to your clients’ business goals

Paid Social Executive Resume Examples & Samples

Produce detailed and accurate client reports and competitor analysis
Demonstrate a strong understanding of clients’ accounts to identify trends or issues in order to raise them with the wider team
Produce client-facing campaign reports for advertising campaigns
Graduate (or equivalent)
Excellent familiarity with all the major social networks: LinkedIn, Facebook, Twitter, as well as mobile applications such as Snapchat and Instagram
An existing online web presence either via social media or website projects. Evidence of thought leadership such as blog posts is desirable
Degree qualified (preferably in a marketing or media-related field)
Ability to analyse data and identify trends
Strong listening skills and the ability to be open to new ideas and research from team members, co-workers, industry sources and clients

Manager, Paid Social Resume Examples & Samples

Manage social media marketing campaigns and day-to-day activities including
Able to translate objectives into actionable plans
Able to research, and understand the customer's perspective and their competitive options
Experience building digital marketing and communications plans from the ground up and measuring their success

Paid Social Manager Resume Examples & Samples

Be the primary point of contact for a group of clients within the iProspect Biddable Activation media team. Clients have been grouped to ensure a good blend of DR/brand clients and prioritised according to billings/complexity
Act as the connective tissue between the Biddable Activation media team, the iProspect client servicing team, our sister agencies Carat and Vizeum, and the client themselves
Identify and resolve any potential problems with ways of working between the iProspect team and the internal client teams
Fully understand client business objectives / communication objectives and ensure these are translated into meaningful platform strategies
Attend and represent the team at regular external and internal client meetings, including status meetings, briefing sessions, campaign reviews, QBRs etc
Be responsible for the delivery of revenue across the clients within your team and pursue all potential cross sell / up sell opportunities
Be responsible for the timely and accurate billing and reconciliation of campaign spend / income by your team to ensure suppliers are paid on time, and clients are invoiced on time
Ensure your team are completing timesheets in an accurate and timely manner to enable the business to complete channel and client profitability / resource analysis
Minimum 2 years’ experience in a Biddable Activation, social media planning or biddable media / PPC team
Passionate about and engaged with the fast changing world of social media, online video, and digital marketing
Committed to building a career in a digital performance marketing agency
Good understanding of planning social campaigns across the various mechanisms, channels and buying models
Practical expertise in Biddable Activation activation on Facebook and Twitter, especially self-service biddable platforms (knowledge of the PMD options available here is an advantage too)
Strongly numerate and comfortable manipulating data sets
Highly literate with a good understanding of how language is used to communicate to different audiences
Articulate presenter, with the ability to present to senior clients and internal agency teams, comfortable with showing what data means and how we can take action based upon it
Commitment to deliver first class work every time, and never leave a quality issue unchecked
Diligence and attention to detail in optimisation and reporting
Highly commercial - selling value, negotiation, client relationship management skills

Paid Social Planner Resume Examples & Samples

Experienced in Biddable Media either from a paid social or Paid search background
Knowledge of Google Analytics a bonus
Excellent understanding of Microsoft Excel, Word and Power Point
Good knowledge of third party tracking systems (Atlas, Doubleclick etc)

Senior Media Manager, Paid Social Resume Examples & Samples

3+ years of overall business experience with a majority of experience in media
Experience working in on clients within the retail and ecommerce verticals is desired
Experience with Paid Social a must and self-service marketing in social platforms, i.e. Facebook, Twitter, LinkedIn, Pinterest and other emerging platforms
Proven ability to link Paid Social tactics with overarching media approach Strategy
Proficient in analyzing complex issues and developing relevant and actionable plans, programs, tests and recommendations
Daily monitoring of pacing and optimizations (adjusting campaign optimization levers, etc.)
Recommending new targeting; based on knowledge of targeting capabilities and pixel benefits
Ability to gather client/supervisor requirements and effectively translate them into effective execution

Media Supervisor, Paid Social Resume Examples & Samples

Working knowledge of self-serve platforms and API technology on Facebook, Twitter, Pinterest, Instagram, and other emerging platforms such as Snapchat, Imgur, Reddit and more
While not required, past experience with Social Strategy, Content Marketing or Community Management a plus
Fluency with latest evolutions of tracking and targeting: i.e. Custom Audiences & Custom Clusters
Seasoned professional with demonstrated skill sets for client interaction and communication; Able to manage client requests and push back with sound rationale when necessary
Proven ability to synthesize data & results, identify trends & key findings, and fuel content strategies
Owns media strategy and relationship(s) for account and relationships with agency partners (if applicable); Works directly with team on strategic client initiatives
Innovative with experience designing high impact, cutting edge branding campaigns and more performance driven media
Productive relationships with media reps and internal teams that lead to successful campaign deliverables and high client satisfaction
Excellent communications (written/verbal), presentation and analytical skills
College degree preferred but not required, preferably in marketing or business

Director, Paid Social Resume Examples & Samples

6-8 years of paid social/display campaign management and experience in retail/ecommerce
Working knowledge of Insights Tools such as Facebook Insights and/or Twitter Analytics
Provides media solutions that support and deliver to our clients; History of success executing complex, large scale campaigns flawlessly
Drives POVs and crafts presentations that demonstrate leadership and ignite innovation on the business
Demonstrates passion and curiosity for digital media and actively seeks opportunities to expand understanding and use of paid social
Coaches team members to continually raise the bar, execute flawlessly, deliver more holistic solutions, and provide overall client excellence
Strong analytic skills and problem-solving skills
Detail-oriented with strong attention to follow-through

Associate Manager, Paid Social Resume Examples & Samples

Highly organized and detail-oriented with an analytical mindset
Effective communicator both internally and externally
Able to build positive working relationships, both internally and externally
Able to handle multiple projects, requests and priorities at the same time
Comprehensive knowledge of digital media solutions
Public speaking, presentation, oral and written communication skills
Strategy development, project management, problem solving, and public relations skills

Paid Social Media Resume Examples & Samples

Bachelor’s Degree or higher from an accredited university
Minimum of two (2) years of working with social advertising platforms
Minimum of one (1) year of SEO experience
Minimum of one (1) year of Paid Search experience
Minimum of two (2) years of experience in client or client management roles
Ability to communicate complex concepts and instructions in simple language

Media Manager, Display & Paid Social Resume Examples & Samples

Manage a campaign soup to nuts with modest supervision
The Media Manager is responsible and accountable for the daily management of campaigns, including understanding and optimizing performance drivers and being able to provide actionable recommendations based on data
Launching new ads from self-serve tools and/or PMD tools
1 to 2 yrs+ of relevant Media Planning experience
Bachelor’s Degree in Marketing, Communication or related field
Solid understanding of DFA and other media related tools (comScore, eMarketer, Forrester…)
Expert knowledge of trends and tools for paid social media platforms, Facebook PowerEditor, self-serve advertising; experience in other digital advertising channels such as SEM, Programmatic, Display, a plus

Paid Social Manager Resume Examples & Samples

Client – facing responsibility
Partner relationship management
Team & Workload management
Client profitability and finance
Biddable Activation media campaign planning & creation
Campaign Quality Assurance
Biddable Activation Campaign management, optimisation and analysis
Product Development & New Business

Associate Manager, Paid Social Media Resume Examples & Samples

Create ads on Facebook to drive business goals
Oversee and assist with producing ad copy, creative, and developing targeting for Paid Social
Maintain reporting, analyze performance, and develop action plans
Manage budget optimization, pacing, and forecasting
Identify and test emerging Paid Social opportunities
Liaise with other teams within Gilt, Tech, Merchandising, CRM and beyond to support company marketing initiatives, and work with a broad set of internal stakeholders to formulate and test new ideas that improve conversion rate and expand access to additional customer audiences
Collaborate with internal and external partners to develop processes to streamline operations
Supports competitive monitoring and analysis

Senior Analyst, Paid Social Media Resume Examples & Samples

Lead the scoping, tactics, and execution involved in paid social media campaigns across all major social networks
Worth with Director of Media channels, as well as internal marketing clients, to influence paid social strategy
Help to set measurable goals & KPI’s for paid social channels & budgets
Coordinate paid social programs across products & business lines
Help identify suppliers and vendors with whom Pearson can leverage social media investment
Identify new tactics & testing options to drive increased ROI in social channel
Track KPIs and benchmarks against which paid social media performance is tracked and reported
Act upon website analytics related to paid social initiatives to optimize campaigns
Recommend best practice in areas such as campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Recommend best practice in the optimization of landing pages
2-4 years proven paid social media planning and buying experience across networks (Facebook, Twitter, LinkedIn, YouTube.)
Proven experience with social media platform technology, as well as native ad applications
Comprehensive understanding of performance marketing, conversion, and online customer acquisition
Experience with website analytics tools (e.g., Google Analytics, Adobe Analytics.)
Understanding of social media best practices, audience segmentation & targeting, and creative
Experience with A/B and multivariate experiments
Up-to-date with the latest trends and best practices in paid social
Confident presenter and able to influence marketers on paid social tactics & best practices
Strong relationship builder with an ability to build networks
Powerful interpersonal skills with an ability to influence
Personification of the Pearson values

Media Manager, Paid Social Resume Examples & Samples

1-3 years of overall business experience with a majority of experience in paid social media
Experience working in on clients within the fashion and entertainment verticals is desired
Experience with Paid Social a must and self-service marketing in social platforms, i.e. Facebook, Twitter, Pinterest and other emerging platforms
Understand clients’ goals and develop appropriate campaign strategies
Launching new ads from self-serve tools (preferred) and/or PMD tools
Working knowledge of Insights tools such as: Facebook Insights and Twitter Analytics
Data analysis and reporting to communicate campaign results , findings and next steps
Expert Excel and Powerpoint to accomplish bulk implementation (URL updates)
Understanding of creative/content and able to provide recommendations to ensure most effective audience to brand communication
Responding to email/questions from account and team leadership
Attending client calls and communicating campaign performance
A team player with a positive attitude who is able to handle stressful situations and deadlines calmly
College degree preferred but not required

Associate Director, Paid Social Resume Examples & Samples

Help develop and implement paid social campaigns (including budget management) for your clients, including branded and direct response campaigns
Work with Facebook & SMG key stakeholders to set up new client accounts
Analyze paid social campaign performance against client KPI's and report on trends and insights to key stakeholders
Support in any new business pitches and related work as required
7+ years of Paid Search & Paid Social experience
Experience in applying search marketing to brand-building & direct response initiatives
Strong command of social platform research and reporting resources
Knowledge of syndicated research tools such as ComScore, AdGooroo and Hitwise
Familiarity with third-party ad serving technologies (4C, Brand Networks)
Technical- Strong quantitative skills, including analytical abilities and math proficiency
Solid verbal and written communication skills
Polished presentations skills are a must
Desire to work in an industry which is constantly evolving and presenting new and unique challenges
Ability to sell ideas clearly and deliver value
Experience managing paid social media campaigns
Self driven to meet and exceed revenue and goals for our clients

Senior Associate, Paid Social Resume Examples & Samples

Leverage Social best-practices across all Social tactics
Strong analytical thinking and mathematical skills and an ability to manage data
Flexibility and capable of dealing with ambiguity

Analyst, Paid Social Discovery Resume Examples & Samples

Experience: 1-2 years paid media working experience
Education level: Bachelor's Degree or higher
Experience executing and managing campaigns using Facebook Ads Manager & Power Editor, Google AdWords, and Twitter Ads
Knowledge of paid social landscape, including optimization techniques and strategies, bidding models, tracking techniques, targeting options, KPIs, and ad units across variety of social platforms (Facebook, Twitter, YouTube, Instagram, Snapchat, etc.)
Strong quantitative skills, with the ability to translate deep learnings into actionable recommendations
Working knowledge of one or more social analytics & insights tools a plus
Strong analytical and critical thinking skills
Proven track record of ability to operate independently as well as with a team
A passion for social media and television

Paid Social & Search Resume Examples & Samples

BS/MS in a quantitative/analytical discipline such as Statistics, Physics, Economics, Applied Math, or Operations Research
7-10 Years experience delivering actionable insights for marketing programs
Experience using data visualization tools to succinctly convey results/trends and insights to business partners with tools like Tableau, Qlikview, Cognos, Business Objects or MicroStrategy
Expert in building Excel workbooks and PivotTables
Demonstrated experience asking the right questions to explore ideas and choose appropriate techniques for solving any given problem
Quantified results from conducting analyses to provide data-driven recommendations and opportunities that solve business problems
Superior written, oral communication and presentation skills with experience communicating effectively with multiple levels of business partners
Self-starter with out-of-the box problem solving skills who can independently drive results

Paid Social Media Planner Resume Examples & Samples

Have 2 - 4 years of relevant digital media planning and buying experience
Comfortable working with managed service vendors or overseeing programs in-house
Understanding of analytics and media management tools
Deep experience and strong passion and strategic understanding of paid strategies across social media platforms (e.g.- blogs, forums, consumer review sites, Twitter, Facebook, Google+, LinkedIn, YouTube, Pinterest, Foursquare, etc.)
Demonstrated success in business analysis, data mining, and attribution modeling
Experience with social, display, and search campaign planning, buying and measurement
Experience trafficking social, search, display and video campaigns using tools like Facebook/Instagram Power Editor, AdWords and DoubleClick
Strong interpersonal, leadership, and communication skills (including PowerPoint)
Show a clear ability to work autonomously, with solid decision-making skills
Have excellent written and verbal communication skills with the ability to effectively communicate with clients and internal team members across multiple levels
Have excellent organization and time management skills

Associate Planner, Paid Social Resume Examples & Samples

Work in a self-service capacity across all social platforms, including but not limited to Facebook, LinkedIn, Twitter, Pinterest, Instagram, and Snapchat
Partner with Media Planning, Social Strategy, and Strategy & Analytics groups to understand the role of paid social within the larger paid media campaign, as well as the organic social strategy
Support Media Planner, Paid Social in flawlessly running paid media in API partner platforms and directly in social platforms. Responsible for campaign setup, trafficking, ongoing optimization, and reporting that meets and exceeds client goals
Leverage planning and forecasting tools within platforms to inform budgets, bid strategies, and target audiences
Produce clear communication for internal teams regarding campaign performance, recommendations and expected deliverables
Effective at project management and ability to re-prioritize while operating within a fast paced environment, while maintaining attention to detail
The ability to think on your feet, present to clients, and talk knowledgeably about the role of social media

Paid Social Media Buyer Resume Examples & Samples

General advertising and marketing concepts
Experience with Facebook and Twitter advertising platforms
Passion for paid media innovation and driving measurable business impact
Ability to handle ambiguity and adapt quickly to change
Ability to effectively multi-task with tight deadlines, independently and within a team environment
Strong project management skills to ensure campaigns are launched
Must love working in Excel and be a proficient user (Pivot tables, Vlookup, etc.)
Knowledge of online advertising formats
Creative thinker and writer
Third party ad serving, tracking and reporting expertise a plus (e.g., Adobe/Omniture, Google AdWords, DART)

Paid Social Media Manager Resume Examples & Samples

Bachelor's Degree or higher
Knowledge of paid social landscape, including optimization techniques and strategies, bidding models, and ad units across variety of social platforms (Facebook, Twitter, Instagram, Pinterest, Snapchat, etc.)
Proficient in Microsoft Office, with emphasis on Excel and PowerPoint
Good communicator, both written and verbal

Producer, Paid & Social Media Resume Examples & Samples

Create and manage work flow timeline for custom content executions and other unique initiatives
Develop alternatives with partners when direction changes midstream
2-years experience in project planning or project management
Timeline building and deadline enforcement

Paid Social Media Manager Resume Examples & Samples

Experience working brand events and producing real time content a plus
Substantial independent film knowledge
Good general computer
Knowledge (MS Office, Excel) and ability to learn new software quickly
Ability to coordinate with various professionals across multiple departments and levels of seniority

Assoc Dir, Paid Social Resume Examples & Samples

Bachelors Degree and 7-9 years of media planning experience – including at least two years of hands-on paid social experience and three years of supervisory experience
An exceptional grasp on media planning, negotiation, optimization, and performance analysis and an impressive understanding of the whole digital environment – you know this world by heart and you keep pulse with the rapid changes happening within it
Experience managing large scale Paid Social Campaigns, inclusive of Facebook/Instagram, Pinterest, Twitter, YouTube, Snapchat, and emerging platforms – both tactically and strategically. You get the role of paid, owned, and earned social strategies, and how they work together. You know how to flex your media plan depending on your clients’ goals and objectives
Stellar communication skills: You’re articulate, poised, straightforward – and, above all, you’re thoughtful & kind
Strong project management and performance management skills – you are crystal clear when it comes to delegating and providing feedback
Willingness to travel as needed – you’re open to new places, new faces and new ideas

Supervisor, Paid Social Resume Examples & Samples

Overseeing development of paid social media program strategies and analysis for clients, collaborating closely with other Media practices, Account, Creative, Social Strategy and Measurement teams to ensure that work is strategically aligned and on brief
Demonstrate deep knowledge of the capabilities of API partners and be able to test and apply them to client/campaign objectives. Foster strong relationships with current platform partners to help influence product roadmaps based on specific client needs
Partner with Strategy & Analytics team to use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns
5-7+ years of experience in media planning/buying or ad operations preferred
2+ years of hands-on experience working in self-service capacity within social platforms. Ideally, candidate will have experience working in both API partner UIs (ex. Brand Networks, 4C, Kinetic Social), as well as in Facebook/Instagram, Twitter and or LinkedIn Platforms
1+ years of team management experience

Assoc Planner, Paid Social Resume Examples & Samples

Serve as a member of a cross-functional client team to understand goals and translate them into a paid social media strategy across all platforms and devices
Support your team in flawlessly running paid media in API partner platforms and directly in social platforms. Responsible for campaign setup, trafficking, ongoing optimization, and reporting that meets and exceeds client goals
Stay up to date on new ad products and technology advancements, understanding how to translate them to deliver on business goals
Work with the Strategy & Analytics team to use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns. Collect insights to share back with internal and client teams
Work flexible hours to adapt to the real-time nature of the social space. Be available “on call” during non-business hours for posting and optimizing as needed
1+ years’ experience working in self-service capacity within social platforms

Paid Social Media Executive Resume Examples & Samples

Day-to-day contact for technical needs related to improving adoption of the Sprinklr platform, in particular the Paid module
Provide subject matter expertise and field ongoing platform related questions, best practices, and usage
Monitor client platform health and make recommendations for areas of improvement
Support ticket resolution assistance
Light coaching of end users
Assist the Success Manager and Director with the preparation of client presentations
Take personal accountability for workload and ability to work across multiple projects
Ensure that you are always up to date on platform use, best practices and functionality

Paid Social Account Manager Resume Examples & Samples

Being a source of expertise in Biddable Media – particularly Paid Social – for the wider business and your key client, J&J
Day-to-day management of account executives
Planning biddable media campaign strategies and tactics
Pitches and new business
Experience working within a media agency (preferred) or media owner
Experience working with Facebook and Twitter’s ad platforms

Paid Social Buyer Resume Examples & Samples

40%- Platform Buying
30%- Strategy
30% Reporting
1-2+ years of hands-on experience in self-serve, platform buying environments like Facebook, Twitter, LinkedIn, Youtube and Search
Strong familiarity with the PMD/FMP landscape and their self-service options
Understanding of the pros and cons of multiple API platforms

Paid Social Executive Resume Examples & Samples

Demonstrate a strong understanding of Paid Social platforms and concepts
Ensure that your client’s goals are met and exceeded, including deadlines and accurate delivery
Independently carry out day to day optimisation & maximisation, with concepts and ideas presented to senior members of staff
Gather data in a clean and organized manner, generate reports and carry out advanced performance analysis. Check data to ensure accuracy at every stage
Challenge & interrogate briefs, ensuring delivery is of the highest standard, on time and in line with agency values
Be responsible for quality of all work output for your accounts, ensuring that it conforms to agency best practice
Contribute to client meetings, building bespoke documents with value-added insight
Respond to client and client services contacts within appropriate time scales and conduct yourself in a high professional manner at all times
Continually review and suggest changes to tactics based on current performance and impact on campaign goals & KPIs
Accurately forecast potential delivery and ROI for existing clients
Consistency and autonomy of highly precise delivery, including minimal to no errors
A strong understanding of how to use 1st and 3rd party tracking solutions and tools, such as Facebook Pixel, DoubleClick and any other chosen attribution platform chosen for your clients / available in the department
Understand trends in data, providing commentary and tangible actions (not commentary). Investigate variances in results using relevant industry tools, providing the 'why' and potential remedies to help improve
Quality control of the output of assistants and interns
Embodying our values and behaviours at all times
We’re agile - we’re nimble, fast and flexible; thinking and acting differently. We decide with speed, spotting new opportunities and achieving excellent ROI while reaching out to new audiences
We’re pioneering – ‘never been done’ is not a phrase that bothers us. We take well calculated risks and push the boundaries. Our curiosity defines us – always exploring new ways to drive value and results
We’re ambitious - we’re always working to make things better, aiming high and never settling for the status quo. We have a trail blazing and inquisitive culture where relentlessness and hunger are rewarded
We’re responsible - we get real results by doing things the right way. That means putting quality first, taking ownership of our actions, communicating openly and treating people well in everything we do
We’re collaborative - We’re an extension of our client’s teams and share their goals. Outstanding results are achieved by cultivating ideas and knowledge across our network and forging partnerships with the best in the business

Manager, Paid Social Resume Examples & Samples

Plan, design and execute paid social (Facebook, Twitter, Pinterest, etc) campaigns
Optimize campaign performance towards acquisition, activation, retention and reactivation goals
Analyze results, identifying actionable opportunities (targeting, optimization, creative direction, etc.) to improve performance and scale
Report on campaign KPIs to key stakeholders
Develop creative and new ways to market our products through emerging social advertising channels

Paid Social Specialist Resume Examples & Samples

The Paid Social Specialist supports the manager and external agency in planning, execution, and analysis of all paid social activities across each social platform. Coordinates with internal teams to support a seamless digital experience for customers across all social platforms. Execute tests across various markets & partners to identify high value opportunities for optimization. Assists with monthly billing and budgeting across all of our partners
The Specialist works closely with cross functional teams including eCommerce, Brand Marketing, Retail Marketing, Creative and more. This dynamic individual will also assist to develop relationships with social platforms, as well as lead communication with the agency to ensure best-in-class performance for a share of voice, traffic, conversion, sales, ROAS and related performance metrics
Data Reporting: Gathers and analyzes data for regular campaign reporting, proactively looking to identify potential opportunities for improvement. Uses data analysis to summarize thoughtful program recommendations, driving traffic and revenue growth through campaign changes as a result. Constantly strives to improve traffic and sales volume at the lowest possible cost
Project Management: Coordinates with internal teams to ensure that all deadlines are met for projects, utilizing internal technology partner Basecamp to do so. Maintains internal promotional flowchart/calendar providing vital information to all business stakeholders as changes occur. Provide finalized creative content to the agency for use in paid social media campaigns
Industry Knowledge: Works with agency and social partners to understand and implement latest offerings, participate in beta tests, and integrate Pier 1 customer data into marketing capabilities. Assist the Display and Social Media Manager/Pier 1 digital marketing team and digital agency of record with the planning and execution of paid social media campaigns. Primarily by way of paid content requests to the Pier 1 creative team
Bachelors Degree Required in Marketing/Business/Communications
1+ year of experience in digital marketing (prior paid social experience a plus)
Working knowledge of Adobe Omniture, Google Analytics or other onsite analytics platforms
Experience with social networks is a plus. Working understanding of all incoming digital marketing channels including but not limited to; SEM, Email, SEO, Display, Mobile, Social, Affiliates etc
Data focused personality with confidence in analyzing and acting on insights. Experience working with CRM data to inform and affect digital marketing campaigns
Strong background in Excel

Manager, Paid Social Apply by Resume Examples & Samples

Meet specific annual quantitative goals for rallying the next generation of corps members through paid social
Collaborate with our social and content strategy teams, and other members of the insights team to provide strategic media planning and execution
Deliver comprehensive campaign reporting of paid social results that includes performance reporting, revenue/cost analysis, and insights/recommendations for optimizing our marketing efficiency and effectiveness
Proactively recognize and recommend changes or enhancements to our campaigns in order to improve the performance of our paid social ads, and help us achieve our ambitious goals
Optimize our paid social spend and activities on a daily/weekly basis
Manage relationships with social media, content marketing vendors, and other 3rd party advertising platforms
Test and evaluate new or emerging ad units/technologies
Partner with members of the larger digital marketing team to meet strategic objectives
Work closely with external vendor partners to ensure flawless execution of primary research programs and digital analytics projects
Own the process for submitting purchase orders and check requests for all paid media activities
3-6 years of professional work experience working deeply with social media advertising and content marketing
Experience in developing robust, creative, and innovative paid social, native advertising, and content marketing programs in excess of $1mm annually
Hands-on experience with analytics or digital media software, including but not limited to Google Analytics, social media publishing tools, listening and reporting tools, content marketing vendors, and display advertisers
Experience collaborating on projects with multiple stakeholders, media partners, and outside vendors
Media agency experience and/or publishing background preferred
A solid analytics background
Passionate about educational equity as well as a demonstrated commitment to diversity, equity, and inclusiveness
Able to manage, manipulate and generate insights from large data sets
Skilled in the art of persuasion, with a deep sense of humility and openness to the perspectives of others

Paid Social Campaign Manager Resume Examples & Samples

Lead implementation and management of paid social advertising campaigns
Ensure proper campaign setup to track properly in Adobe SiteCatalyst and paid social buying platforms– primarily Facebook Power Editor and Twitter Ads Manager
Work closely with organic social team to enact paid promotion of key organic social content
Manage the daily campaign optimization efforts of assigned accounts to ensure they are achieving the traffic, engagement and conversion goals set for each campaign
Manage daily budget tracking process to make sure pre-defined spending levels are on pace
Utilize team workflow system (Jira) to manage and execute assignments as well as possess the ability to prioritize assignments based on urgency and importance
Create strategy proposals for new campaigns or account structures based on objectives provided by strategy partners
Manage bid rules and optimization efforts at the campaign, audience and ad levels to drive account performance
Review regular reporting to add insights and provide commentary to explain variations
Manage the execution and reporting of ad, landing page and vendor beta testing initiatives
Collaborate with management, team members and social outlets to define policies, processes and procedures to further drive efficiencies and performance for key stakeholders
Keep current on the social media advertising industry and propose new ideas to further enhance campaign tactics and capabilities
2-3+ years executing paid social media advertising campaigns
Must have a thorough working knowledge of Facebook and Twitter advertising interfaces, and be familiar with Pinterest, Snapchat and Instagram
Familiar with a major web analytics vendor such as Adobe Analytics (Omniture), Coremetrics or Webtrends to drive tactical decisions
Ability to work well with cross-functional teams and prioritize time
Comfortable working with team members at all levels, including senior management
High proficiency with Microsoft Excel
Experience working on e-commerce and/or lead generation campaigns
Experience with Social PMDs especially Sprinklr and 4C
Familiarity with Jira or other workflow management systems
Topical understanding of digital marketing attribution and cookie/login based audiences
4 year college degree; preferred in Marketing, Media, Management, Statistics, or Finance or equivalent experience

Manager, Paid Social Resume Examples & Samples

Provide direction to Analysts for purposes of campaign structure and keyword and ad copy development. Responsible for final QA before delivery to client
Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
Ultimate oversight for all day to day budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. Strategy flowcharts)
Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process
Demonstrate creativity and agility when problem solving prior to elevation to Associate Director
At least 3+ years of paid social experience
Excellent project management and organization skills
Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization)

Manager, Digital Marketing Paid Social Resume Examples & Samples

Develop and execute paid social campaigns on self-service advertising platforms including Google AdWords, YouTube, Facebook, Instagram, and Twitter
Must be familiar and comfortable creating, trafficking, and optimizing campaigns across multiple social networks and ad buying platforms
Responsible for producing and presenting paid media recommendations and launching campaigns from the ground up, including new testing opportunities
Organize and manage internal marketing support across various departments and platforms
Ensure all CC branding opportunities w/3rd parties are on strategy without sacrificing brand integrity
Monitor campaign spends and optimize media spends as necessary
Create campaign wrap up reports, best practices documents, and other misc. presentations as needed
Oversee day-to-day budget , track spends, IO’s, contracts, and payments
Managing the submission and delivery of creative requests for ads, emails, and display units
Code and deploy email marketing campaigns
3-4 years of experience planning and executing paid marketing campaigns on various platforms
Paid Social Media experience required
2+ years of experience executing paid advertising campaigns on key self-service platforms including, Facebook, Twitter, YouTube, Instagram, and Google AdWords
Expertise in search-SEM marketing a must
Strong Excel skills and the ability to manage and analyze large sets of data
Ability to juggle multiple projects with ease and perform under pressure
Bachelor’s degree, preferably in marketing or advertising
Detail-oriented, highly organized, and efficient time-management skills
Basic understanding of all digital media disciplines
Experience executing paid advertising efforts to drive app installs (preferred but not required)
Comfortable working with ever-changing software on various platforms
Basic Photoshop skills (preferred but not required)
Love for comedy and pop culture
Great sense of humor

Senior Paid Social Specialists Resume Examples & Samples

Execute and optimise Paid Social campaigns across Facebook, Instagram, Twitter and Snapchat
Drive new customer growth and build the channel to one of the most significant acquisition channels at an international scale
Effectively leverage bidding/targeting/placement strategy for increased campaign performance and scale
Manage an increasing Paid Social budget, optimize and scale campaigns against tight granular KPIs
Optimize campaigns across multiple accounts with the use of APIs
Work closely with other members of the Marketing team across all regions; UK and Internationally
Measuring, monitoring, and analysing past performance to identify optimisation opportunities

Supervisor, Paid Social Resume Examples & Samples

Responsible for gathering the research and data needed to formulate tactical plan development and recommendation for client delivery with oversight from Associate Director
Primary party responsible for QA of all campaign components prior to launch (dayparting, bids, budget, targeting parameters)
Responsible for recommending campaign adjustments based on performance trends
Responsible for client communication of performance and competitive landscape
Serve as lead for training of new Social Analysts and be a resource for ad hoc questions
Partner with Associate Director to ensure upcoming deliverables are being proactively addressed
Collaborative approach/attitude

Paid Social Assistant Resume Examples & Samples

Demonstrate a sound understanding of all Paid Social elements, including campaign planning and best-in-class activation
Complete client reports to a high standard, offering context and insight – leading strategy and campaign development for our clients
Oversee the monitoring of daily delivery and performance and ensure regular optimisation of all campaign elements (segments, creative, landing pages, etc.) based on agreed campaign KPI’s
Carry out daily budget checks to ensure spend phasing & performance falls in line with the agreed strategy, reacting to current trends and implement changes where necessary
Ensure all hygiene checks are carried out in accordance with team processes and that campaigns are delivered as planned with no overspends or errors in delivery
Gather data, examine and generate reports to carry out performance analysis to proactively ensure best possible results & identify opportunities
Have an impeccable level of attention to detail – check data to ensure accuracy at every stage
Have a strong time management skills and ability to plan workloads throughout the day and forthcoming week(s)
Respond to briefs on time and to specification
Attend all relevant Paid Social training sessions and contribute fully
Respond to client and client service contacts within appropriate time scales
Learn about all relevant tools & technology and become a competent user and become and stay accredited, passing all relevant exams
Develops and maintains relationships with key paid social partners to nurture performance growth (Facebook/Instagram, Twitter, LinkedIn, Pinterest etc.)
Where possible work closely with other digital and non-digital channels to identify channel integration opportunities
Ability to understand and follow processes
A high degree of numeracy and literacy
Effective when working as part of a team
Competent in MS excel, PowerPoint and Word
Problem solver
Creative & audience understanding and research
A sound understanding of how to use 3rd party SEM tools such as DoubleClick, Facebook/Instagram Power Editor, Twitter Ads & LinkedIn (plus other Social Media outlets)
Understand the relationship between different metrics, audiences, creatives and how they impact results
Remain abreast of developments in Paid Social and broader Social Media and digital space
Drive the adoption of the latest platform features

Manager, Optimization, Web & Paid Social Resume Examples & Samples

Lead a team and work with other members of the field marketing team to plan and execute web/online focussed scalable demand generation programs and integrated campaigns optimised to increase and scale organic, paid & social marketing qualified leads (MQLs)
Oversee the creation of a best-in-class web presence optimised for conversion and customer acquisition
Design and develop a comprehensive solution based search engine optimisation/search engine marketing (SEO/SEM) strategy for global execution
Leverage data-driven insights to drive strategic direction and optimise the performance of all web-marketing activities to meet and improve on business KPIs
Proactively promote web improvements and creative solutions to ever evolving digital trends
Enhance, improve and influence organic search presence across solutions
Utilise global marketing team and develop/build relationships with marketing agencies and vendors, negotiating rates and developing new opportunities
Coordinate web marketing budgets and purchasing
Participate in the weekly campaign and status meetings; manage media feedback and align with cross functional leaders
Highly technical individual with a strong web and analytic background with experience in identifying target audiences and creating online campaigns that engage, inform and motivate
Strong personal leadership background with experience delegating in highly complex digital environments and with global agencies
Strong reporting, visualisation and presentation skills; ability to relate results to business KPIs
Strong track record of delivering successful web projects and integrated marketing campaigns that drive high-quality marketing qualified leads (MQLs) across multiple channels
Demonstrate strong project management skills driving alignment, planning resources, managing milestones and objectives and taking overall responsibility for project success
Web, Digital and Media vendor negotiation experience
Experience with research, tracking and analytics tools
A previous background in web production and web development/scripting is desirable
Highly organised and motivated with ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
Passion for modern digital marketing techniques and technology
Familiarity of marketing automation/nurture programs and processes. ( Eloqua & Salesforce )
Marketing or Business Degree or equivalent

Associate Paid Social Specialist Resume Examples & Samples

Manage paid social marketing campaigns and day-to-day activities including
Minimum of 1-3+ years of paid social experience campaigns on Facebook, Twitter, etc
Experience in strategic planning and proven cases in bringing plans to execution
Proven track record in operating with a high level of energy, commitment, and enthusiasm to take on a challenging role with cross-functional commitments
Budgetary experience including the ability to track expenses against commitments, help set priorities for funding, and develop annual budgets
Expert at Excel; Knowledge of macros and VBA a plus
Proficient with other MS Office products
Expert ability with Facebook native Power Editor and Ads Manager
Experience with FMPs or bid management platforms is a plus
Experience running Twitter or Snapchat Ads is a plus
Flexible work hours, weekend and evening work will be required from time to time
Ability to translate objectives into actionable plans
Good communication, presentation, project management, and critical thinking skills
Ability to build positive working relationships, both internally and externally
Ability to research, and understand the customer's perspective and the competitive market
Ability to handle multiple projects, requests and priorities at the same time
Comprehensive knowledge of the paid social advertising ecosystem and new developments
Strong analytical mindset and skills, including the ability to break down complex data scenarios into digestible components

Director, Paid Social Resume Examples & Samples

Manage our paid social strategy with insight into budget allocation and audience targeting
Recommend impactful social advertising vehicles consistent with our digital marketing strategies
Proactively recognize and recommend changes or enhancements to our campaigns in order to improve the performance of our social and content, and help us achieve our ambitious goals
Develop new ways of looking at data to improve insights, enhance efficiency and effectively, and add new metrics
Institute and enforce workflow using project management tools and processes
Inform our marketing communications teams of the latest and greatest trends and tactics in social media, research, content and native advertising
Work closely with publisher partners (Facebook, Instagram, Twitter etc.) to collaborate on campaigns and participate in beta tests
Translate new insights into actionable recommendations that help Teach For America achieve its objectives more efficiently and effectively
Pro-actively seek and use existing data sources to address key client questions quickly and efficiently
Assess the viability of other paid online activities and recommend strategies to use paid media to meet marketing objectives
Advocate for and operate under an agile/Lean UX environment with confidence
6-8 years of professional work experience working deeply with social media advertising and content marketing. Media agency experience and/or publishing background preferred
Thorough digital media experience with cross-channel campaigns that feature integrated media planning including social, digital advertising, and search
A strong understanding of cross channel planning, demonstrating expertise in coordination of digital and offline media efforts
Extensive experience in writing and presenting reports to senior stakeholders
Experience using paid social platforms (i.e. Facebook business manager, Facebook ads manager)
A solid analytics background, including hands-on experience with analytics or digital media software, including but not limited to Google Analytics, social media publishing tools, listening and reporting tools, content marketing vendors, and display advertisers
Deep understanding of the web technologies (pixels, HTML, JavaScript) required for tracking and analytics
Experience with marketing and communications processes
Knowledgeable about latest trends and tactics in social, content marketing, and paid media
A strong strategic, critical thinker, and problem solver
Exceptional at managing multiple projects with a keen eye to detail and data accuracy
An excellent communicator
Able to maintain a sense of possibility in the face of obstacles, and balance both short- and long-term results

Marketing Specialist, Paid Social Resume Examples & Samples

Develop, implement, optimize and analyze social advertising campaigns
Track performance against objectives and KPIs, and provide reporting on performance using internal and external platform tools
Collaborate with Technology, Creative and Merchandising teams to identify and create cross-channel marketing campaigns
Sourcing and testing new partners and channels with promising scale and value while remaining up-to-date on relevant news, best practices, and trends within paid social

Planner, Paid Social Resume Examples & Samples

Serve as a member of the cross-functional client team to understand goals and translate them into a paid social media strategy across all platforms and devices
Flawlessly run paid media in API partner platforms and directly in social platforms. Responsible for campaign setup, trafficking, ongoing optimization, and reporting that meets and exceeds client goals
Stay up to date on new ad products and technology advancements, understanding how to translate them to deliver on business goals and how they work with your media plan
Partner with Strategy & Analytics team to use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns. Collect insights to share back with internal and client teams
Produce clear communication for internal teams and directly to clients regarding campaign performance, recommendations and expected deliverables
Participate in the training of junior team members as needed
3+ years of experience in media or ad operations preferred
1+ years of hands-on experience working in self-service capacity within social platforms. Ideally, candidate will have experience working in both API partner UIs (ex. Brand Networks, 4C, Kinetic Social), as well as in Facebook/Instagram, Twitter and or LinkedIn Platforms

Paid Social Account Director Resume Examples & Samples

Experience of managing large, complex biddable accounts
Experience of managing and developing high-performing biddable teams,
Strong strategic thinker with experience of providing PPC leadership & innovation
Experience of working with best-in-class Biddable technology platforms and articulating the tech value proposition to senior clients and procurement teams
Understanding of SEO, social media advertising, mobile, performance display/RTB and affiliate marketing

Marketing Associate, Paid Social Resume Examples & Samples

Launch and manage paid acquisition campaigns across Facebook, Instagram and Linkedin and always open to new channels, technology and tests
Write copy, determine creative requirements and work with various teams to launch new campaigns as WeWork continues to expand
Work closely with marketing campaign managers to determine actionable optimizations from performance of ongoing marketing campaigns
Analyze performance metrics and use the insights you gain to make optimizations that improve return on ad spend (ROAS)
Deep understanding of paid social methodologies
Some exposure to landing page optimizations and related A/B, multivariate testing processes
Experience with Social Campaign Management, including Facebook Ads Manager and Power Editor, Instagram Ads, etc. in order to optimize marketing ROI

Paid Social & Search, Marketing Analytics Resume Examples & Samples

Experience with digital marketing campaign test design, reporting and optimization, including first hand usage of campaign management platforms (like Facebook Business Manager, Marin, AdWords, DoubleClick Bid Manager, AppNexus, etc.)
Experience with traditional database/system languages (e.g. SAS, SQL, etc.) to collaborate with other data analysts/systems
Experience analyzing digital web marketing performance using tools like Google Analytics, Adobe/Omniture Insight/Visual Sciences, Webtrends, CoreMetrics, etc
Experience with data wrangling tools like Alteryx
Experience presenting recommendations in a clear and concise way to "tell a story" with data
Ability to work effectively in cross-functional teams and influence business partners
Ability to think beyond raw data and to understand the underlying business context and sense business opportunities hidden in data
Strong time management skills, with the ability to multi-task and keep numerous tasks on track
Demonstrated superior attention to detail

Paid Social Media Manager Resume Examples & Samples

Responsible for overseeing all holistic Paid Social media planning and execution, Upper Funnel and Lower Funnel and working with social analyst role. Main point of contact for VP, Media for any relevant Paid social questions/needs
Oversee quarterly Paid Social strategy aligning planning spend by campaign type, funnel stage and consumer type (prospect vs. base.)
Drive Paid Social best practices across Upper Funnel and Lower Funnel media plan working with the social media analyst
Maintain and manage relationships with all Paid Social media platform representatives, developing strategic and innovative approaches to Sprint’s business
Ensure media and creative (Yellow Fan Paid Social team) are aligned at outset of planning. Maintain strategic partnership to develop strategic and innovative to fully leverage each social media platform
Responsible for preparing all Executive level briefing documents and be able to present to executive level personnel
Maintain current and historical spend with each vendor
Oversee testing ideas to impact UF/LF plan to continually improve Sprint business
Minimum five years social media planning and purchasing experience
Significant experience managing the end to end media purchasing including budgeting, evaluation, media plan flows, measurement and KPIs
Must be comfortable working in a fast-paced, matrix organization with ability to collaborate with agencies, internal constituents and internal/external partners
Three years project management or related process management experience

Director of Paid Social Resume Examples & Samples

Cultivates an environment where associates respect and adhere to company standards of integrity and ethics
Develops and implements strategies to attract and maintain a highly skilled and engaged workforce
Develops and leverages internal and external partnerships and networks to maximize the achievement of business goals
Directs the development of annual plans
Manages the Walmart brand
Oversees and directs the development and implementation of large-scale marketing initiatives (for example, on-site merchandising, advertising, store integration)
Oversees the development and management of key supplier partnerships on new and existing marketing initiatives
Provides overall direction
Sets and oversees marketing budgets

Worldwide Paid Social & Measurement Manager Resume Examples & Samples

Lead a critical evolution of our social media strategy to support a truly audience-based orientation
Drive a cross-functional process that enables mapping of paid social campaigns and always-on programs across regions and countries to prioritized target audience segments, assessing and refining target segments where appropriate
Coordinate across the marketing organization - business unit marketing teams, media team, and external agencies - to provide a broad and detailed picture of all paid social activity
Drive the implementation of HP’s in-house paid social capabilities within the regional/country social teams, guiding the development of training programs and formalized playbooks that reflect best practices
Drive the production, analysis and distribution of social reports to facilitate optimization of always-on social and campaign activations
Coordinate and compile data from various sources to surface insights at the WW, regional, and country level
Translate reporting insights into action plans that help to ensure all social efforts stay true to the strategic social vision and platform strategy
BA with a degree in Marketing or related field
8+ years of relevant media experience with both broad and deep understanding of social media, social/video advertising, partnerships
Proven strategic, analytical, data-interpretation, and problem-solving skills
Proven ability to influence cross-functional stakeholders
Outstanding written and oral communication skills
Strong organizational skills and an ability to work under pressure to meet ongoing deadlines
High proficiency in Microsoft applications, social platforms, social measurement tools

Paid Social Account Director Resume Examples & Samples

Being a source of expertise in Biddable Media – particularly Paid Social – for the wider business and our clients
Day-to-day management of a team of managers and executives
Managing the team’s financials
Strong Excel skills
Excellent written and numerical skills
Expert knowledge of Facebook and Twitter’s ad platforms
GCSE maths B+
Passionate about digital and can demonstrate an interest in it outside the workplace
Experienced in working with Direct Response clients
Experience of managing media buys through Snapchat, Pinterest, LinkedIn
Confident in leading conversations around attribution and tracking
Strong knowledge of other digital channels and disciplines, such as affiliates, SEO and display

Media Buyer, Paid Social Resume Examples & Samples

Own client roster reporting on campaign performance and proactively communicate any issues to internal team, Supervisors and client, when necessary
Own and maintain active communication with client roster; to manage administrative and internal set-up, including reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
Set up Client Paid Social Campaigns and Posts, via Self-Serve API platforms and Native Buying tools with oversight and direction from Supervisor
Alert Supervisor to investment growth opportunities and client campaign concerns
Optimize / Review all live campaigns, across all live social platforms Min 2X daily
Generate in depth performance insights and recommendation relative to active client campaigns; and communicate internally with Supervisor and Client teams
Maintain active sales representative communication across dedicated client roster and all social platforms, both in and out of campaign flights
Assist in completing and monitoring regular team and client financial tracking
Provide active voice in internal status updates and team development meetings
Attend Agency learning sessions and vendor meetings
Client roster to include a mix of active agency clients, including 4-10 'Low Volume' clients, 1-2 'Mid Volume' Clients
Direct client contact is limited to supporting client, campaign and data research
40% - Administrative Task
Degree in statistics, analytics, social media marketing, digital marketing preferred
1 to 2 years of related full time work experience
Past work experience to include a focus on online advertising environments, specifically paid social buys (Facebook, LinkedIn, Twitter, Snapchat, Pinterest)
Strong analytical skills and comfortable with data
Extreme proficiency with Excel

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