Membership / Marketing Director Resume Samples

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LR
L Rau
Lavina
Rau
53224 Kertzmann Prairie
Chicago
IL
53224 Kertzmann Prairie
Chicago
IL
Experience Experience
03/2014 – present
Boston, MA
Association Membership & Marketing Director
Association Membership & Marketing Director
03/2014 – present
Boston, MA
Association Membership & Marketing Director
03/2014 – present
  • Knowledge of human resources, risk management, fiscal management and marketing
  • Assist in training Listen First to staff no less than 3 times per year
  • Lead two special events each year for the membership which includes the Membership BBQ
  • Serve as staff officer for the branch Membership and Marketing Committee
  • Attend mandatory trainings and staff meetings
  • Act as an ambassador of the YMCA through proper attire, attitude and actions
  • Attend and participate in association Membership PMT and special task forces
08/2010 – 01/2014
New York, NY
Membership / Marketing Director
Membership / Marketing Director
08/2010 – 01/2014
New York, NY
Membership / Marketing Director
08/2010 – 01/2014
  • Fulfill DOD/DOC shifts when asked. (Includes giving Lifeguards 10 minute concentration breaks)
  • Help ensure that the Membership Service Desk is clutter free, highly organized and efficient
  • Commitment to the YMCA Mission, philosophy and strategic plan
  • Work with management team, through a commitment to the organization, to develop a high level effective team focused on positive growth, quality and community involvement
  • Excellent written and verbal communication
  • Meeting and/or exceeding revenue goals for all membership categories, inlcuding corporate membership accounts
  • Driving marketing opportunities, including social media, electronic and print publications, as well as website management
01/2008 – 05/2010
New York, NY
Membership & Marketing Director
Membership & Marketing Director
01/2008 – 05/2010
New York, NY
Membership & Marketing Director
01/2008 – 05/2010
  • Working closely with the Director of Administrative Services and related staff to ensure the center is providing friendly, efficient and consistent service. The Membership Director will spend approximately 50% in marketing and related administrative functions and 50% in direct sales
  • BA/BS or equivalent in Management, Marketing, Communications or related field
  • Completion of YMCA program-specific certifications
  • BA/BS or equivalent in Management, Marketing, Communications or related field. Masters a plus
  • Develops, produces and distributes program information necessary to promote YMCA programs, in accordance with the membership and marketing plan
  • Identifies local businesses for potential membership recruitment and, working with the Corporate Wellness Coordinator, helps build relationships with local businesses for the purpose of increasing membership
  • Facilitates relationships between corporate memberships by providing membership support, promotion and retention of those accounts
Education Education
Bachelor’s Degree in Related Field Preferred
Columbia University
Bachelor’s Degree in Related Field Preferred
Skills Skills
  • Ability to relate effectively to diverse groups of people from all social and economic segments
  • Implement member quality standards and satisfaction survey action planning
  • Ability to relate effectively to diverse groups of people from all social and economic segments of the community
  • Excellent personal computer skills and experience with standard business software
  • Create and execute a strong on-boarding program for new members
  • Ability to work independently
  • Excellent verbal and written communication skills
  • Ability to work well under pressure and meet strict deadlines
  • Ability to manage projects and coordinate events in conjunction with other staff members
  • Strong written and verbal communications skills
Create a Resume
1

Membership & Marketing Director Resume Examples & Samples

  • Excellent personal computer skills and experience with standard business software. Knowledge of Daxko Operations preferred but not required
  • Ability to relate effectively to diverse groups of people from all social and economic segments
  • Implements membership strategies that support recruitment of new members and retention of existing members. Creates a member-focused culture and models relationship-building skills (including Listen First) in all interactions. Fosters a climate of innovation and resolves problems to ensure member satisfaction
  • Recruits, hires, trains, develops, schedules and directs personnel and volunteers as needed. Reviews and evaluates staff performance with Operations Director. Develops strategies to motivate staff and achieve goals
  • Supports marketing goals as defined by the Mission Advancement Director, including flyers and social media
  • Participates in assigned aspects of the fund-raising campaign
  • Represents the YMCA outside our facilities in such areas as community events, corporate meetings and community workshops
2

Membership / Marketing Director Resume Examples & Samples

  • Attend mandatory trainings and staff meetings
  • Work with management team, through a commitment to the organization, to develop a high level effective team focused on positive growth, quality and community involvement
  • Attend and participate in association Membership PMT and special task forces
  • Serve as staff officer for the branch Membership and Marketing Committee
  • Lead two special events each year for the membership which includes the Membership BBQ
  • Act as an ambassador of the YMCA through proper attire, attitude and actions
  • Assist in training Listen First to staff no less than 3 times per year
  • Fulfill DOD/DOC shifts when asked. (Includes giving Lifeguards 10 minute concentration breaks)
  • Help ensure that the Membership Service Desk is clutter free, highly organized and efficient
  • Perform all other duties deemed appropriate by the Executive Director
  • Commitment to the YMCA Mission, philosophy and strategic plan
  • Clear understanding of the relationship of the general public to the branch
  • Strong public relation skills with the ability to work with a diverse population
  • Knowledge of human resources, risk management, fiscal management and marketing
  • Ability to work on a team and independently
  • Bachelor’s Degree or must be enrolled and progressing towards completion if not yet completed
3

Membership & Marketing Director Resume Examples & Samples

  • Bachelor's Degree in busines, marketing, sales or equivalent area of study
  • 1-3 years of experience in customer service, magangement, and/or marketing
  • Proven ability to recruit, train and lead staff and volunteers
  • Proficient in Microsoft Office and Adobe Suite
  • Ability to work a flexible schedule, including evenings and weekends, required
  • Knowledge of general YMCA philosophies and objectives
  • Appropriate education and/or experience in customer service and marketing
  • Successful experience in the supervision and recruitment of staff and volunteers
  • Ability to manage the facilities, equipment, resources and programs of the department
  • Ability to develop, promote and evaluate membership programs
  • Ability to represent the YMCA in a mature and professional manner
4

Membership & Marketing Director Resume Examples & Samples

  • Previous experience using member relations system and/or database, Get Physical software experience preferred
  • Proficiency in Microsoft Office, especially Excel, Word, Outlook, and social media
  • Must assume responsibility for accuracy and timeliness of work product
  • Willingness to work evenings, weekends, and holidays as needed in order to accommodate the needs of service to our membership
  • Thorough understanding of the mission and objectives of the Twin Pike Family YMCA
  • Ability to manage projects and coordinate events in conjunction with other staff members
  • Ability to work well under pressure and meet strict deadlines
  • Implements membership strategies that support recruitment of new members and retention of existing members. Creates a member-focused culture and models relationship-building skills in all interactions. Fosters a climate of innovation and resolves problems to ensure member satisfaction
  • Oversee the recruitment, interviews, hiring, supervision, and evaluation of highly motivated and productive membership development team, including member service and facility cleaning staff. Provide support to staff as necessary. Ensure individual and staff awareness and understanding of YMCA programs and services, policies and procedures, and customer service and sales skills. Conduct staff meetings and trainings
  • Establish positive, result-oriented relationships with area businesses, corporations, and organizations
  • Monitor and update all required staff certifications, scheduling and facility needs
  • Must be detail oriented and have the ability to multi-task while working in a fast paced environment
  • Must have strong customer service skills, be people oriented, be a person with a warm, friendly and easy-going communication style
  • Address complaints and resolve staff problems
  • Must be a problem solver, who is able to think quickly on their feet
  • Ensure that staff are current with all required trainings
5

Membership & Marketing Director Resume Examples & Samples

  • Minimum of two years of experience in member/participant (customer) service
  • 4-year degree in a related field is preferred
  • YMCA background preferred
  • Requires a minimum of two years of experience in hiring, training, mentoring and supervising staff
  • Excellent written/oral communication skills, and training/facilitation skills required
  • Organization, planning, and general office, and computer skills necessary
  • CPR/PR and First Aid certification is also required
6

Membership & Marketing Director Resume Examples & Samples

  • Three to four years experience in membership and marketing is preferred
  • Certifications required within the first week of hire: Redwoods Bloodborne Pathogens, Defensive Driving, and Hazardous Communications
  • Certifications required within the first 60 days of hire: CPR Pro and First Aid. This position must have the ability to respond to safety and emergency situations
  • A Texas Driver’s license is required as well as capacity to drive to various locations within the greater San Antonio metropolitan area
  • Job requires high levels of alertness and concentration. This position requires analytical abilities and multitasking in order to identify problems and recommend solutions
  • Job requires accuracy and attention to detail, organizational, and time management skills, while maintaining high levels of initiative in order to work within deadlines
  • Occasional stooping and bending with regular lifting of up to 20 pounds is required
  • Incumbent must be able to sit and stand for long periods of time, as well as, able to manipulate keyboards, telephone keypads, and writing utensils is essential
  • Construct and implement plans that encourage members to try new programs and become involved in the Y community as a committed member rather than just a casual participant
  • Coordinate special events and activities related to member engagement and youth and family, as well as ensure member challenge programs are fully implemented and subscribed to throughout the membership community
  • Develop effective working relationships with service groups, community organizations, and companies, including making presentations
  • Write draft of program information necessary to promote assigned programs, in accordance with membership and marketing plans and work with the Association Marketing team to produce and distribute the information
  • Ensures proper implementation of front desk procedures. Reviews and updates desk procedures and communicates changes to staff
  • Participate in annual Y Partners campaign
  • Provide program data and reports in support of planning processes and grant reporting requirements
  • Participate as a member of the association’s Member Engagement Cabinet
  • Maintain accurate inventory all equipment related to membership operations
  • Follow systems, practices, and training related to risk management and safety of participants and staff, and follow accident report procedures and policies
7

Association Membership & Marketing Director Resume Examples & Samples

  • Bachelor's degree in related field preferred or equivalent combination of education and experience
  • Two years experience in membership and marketing is preferred
  • Must understand the basic concepts of a voluntary, non-profit organization, as well as the structure of the YMCA as a partnership of volunteers and staff, and accept a commitment to the YMCA mission
  • Employee must have working knowledge of Microsoft Office Suite and social media i.e., Facebook, Twitter
  • A driver’s license is required and the capacity to drive between our branches
  • Create and execute a strong on-boarding program for new members
  • Recruits, hires, trains, develops, schedules and directs staff and volunteers as needed. Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals
  • Coordinate special events and activities related to member engagement, as well as ensure member challenge programs are fully implemented and subscribed to throughout the membership community
  • Write draft of program information necessary to promote assigned programs, in accordance with membership and marketing plans and work with the senior team to produce and distribute the information
  • Participate in annual Friend of Youth campaign
  • Follow established marketing, brand and graphics standards
  • Establish monthly and annual goals with supervisor
  • Meet or exceed membership revenue and marketing goals
  • Participate as a member of the association senior team
  • Model behavior consistent with our core values
8

Membership & Marketing Director Resume Examples & Samples

  • Meeting and/or exceeding revenue goals for all membership categories, inlcuding corporate membership accounts
  • Driving marketing opportunities, including social media, electronic and print publications, as well as website management
  • Orchestrating all member retention efforts with appropriate staff
  • Working closely with the Director of Administrative Services and related staff to ensure the center is providing friendly, efficient and consistent service. The Membership Director will spend approximately 50% in marketing and related administrative functions and 50% in direct sales
9

Membership & Marketing Director Resume Examples & Samples

  • Previous experience using member relations system and/or database, Get Physical, Active or Daxko software experience preferred
  • Oversees Member Services Director, who is directly responsible for the recruitment, interviewing, hiring, supervision, and evaluation of highly motivated and productive membership development team, including member service and facility cleaning staff. The Membership and Marketing Director will provide support to membership staff as necessary. Ensure individual and staff awareness and understanding of YMCA programs and services, policies and procedures, and customer service and sales skills. Conduct staff meetings and trainings
  • Address complaints and work with Member Services Director to resolve staff problems
10

Membership & Marketing Director Resume Examples & Samples

  • BS/BA degree in marketing, public relations, communications, or related field or education and experience
  • Knowledge of digital marketing, social media and print ad, as well as marketing analytics
  • 2-5 years of previous supervisory and/or leadership experience in a Membership / Sales environment
  • Previous experience in membership sales, new member acquisition, prospecting, conversions or the ability to excel in membership sales and engagement
  • Ability to embrace the four YMCA Core Values of honesty, respect, caring & responsibility and ensure staff are modeling these values
  • Must be able to impose upon his/her staff the importance of member relations that embrace these values
  • The Director must be capable of envisioning new & innovative ways to improve member service and a “family friendly YMCA.”
  • Hire, train, and supervise all membership department staff
  • Maintain and coordinate all front desk coverage
  • Develop schedule of member-based events
  • Continually train staff to embrace member friendly qualities
  • Develop and adhere to department budget
  • Recruit and retain members through member friendly services, appreciation days, & association driven initiatives
  • Maintain stringent telephone answering and touring/interviewing procedures
  • Responsible for the ongoing proper collection and all reporting data for member related projects and tracking. Including, but not limited to: tour counts, closing rates, and retention rates. Make marketing and membership decisions based on data collection
  • In conjunction with the Quality Team and the District Executive Director, the Membership Director will develop and enforce membership policies and procedures
  • Will efficiently & effectively handle all customer service questions, comments, or concerns and will train staff to do the same
  • Continued training of entire membership staff on issues that pertain to member recruitment, retention & appreciation
  • Solicit and facilitate corporate memberships within the Association Guidelines (SOP)
  • Strong ability to effectively use email, Twitter and Facebook as a form of marketing and connecting
  • Answer phones, provide information, and do computer transactions as needed
  • Coordinate registration coverage
  • Develop Branch program brochure and Branch promotional material
  • Create membership promotional material
  • Work closely with Directors/Coordinators to ensure good communication and accurate information about program is given out
  • Responsible for website updates of membership information
  • Join outside commissions and civic groups as deemed appropriate for marketing and community service
  • Provide a written training schedule, as well as staff development for department
  • Review staff according to YMCA policy
  • Must attend branch and association staff meetings and staff trainings as required by the YMCA or supervisor
  • Complete paperwork accurately and in a timely fashion
  • Be proficient in Microsoft products as well as have the ability to learn software that support the YMCA operations
  • Recognize, adhere to and celebrate the four core values for the branch.Apply by Mail to:Marie Patterson, 65 High St, Metuchen NJ, 08840-2341
11

Membership / Marketing Director Resume Examples & Samples

  • Current and former YMCA employees are highly preferred
  • Prefer knowledge of, and previous experience with, DAXKO software as well as Y Brand Management
  • Previous supervisory experience in customer service preferred
  • Recruits, hires, trains, develops, schedules and directs personnel and volunteers as needed. Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals
  • Ensures proper implementation of front desk procedures. Reviews and updates desk procedures and communicates changes to staff. Coordinates with the business office as necessary on financial transactions
  • Create promotional materials for assigned marketing and communications initiatives to include, but not restricted to, advertisements, e-blasts, banners, posters, flyers, brochures, reports, social media, and other print, online and creative materials
  • Ensure compliance with national Y brand throughout the organization
  • Communicate with staff, members, volunteers, parents, contractors, and vendors in completion of initiatives
  • Responsible for developing, implementing, and maintaining content services that support marketing engagement strategy across all digital channels – e.g. Web, social media, mobile, electronic newsletters, etc
  • Bid and coordinate assigned promotions with vendors for the completion of the campaign
  • Participates in staff meetings and/or related meetings
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
  • While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device
  • The employee frequently is required to sit and reach, and must be able to move around the work environment
  • The employee must occasionally lift and/or move up to 10 pounds
  • Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust
12

Membership / Marketing Director Resume Examples & Samples

  • Prefer knowledge of, and previous experience with, CCC software as well as Y Brand Management
  • Excellent customer service, problem solving, interpersonal and organizational skills
  • Must be self-directed, motivated, and creative
  • Ability to work with diverse populations
  • Ability to work a flexible work schedule
  • Computer skills in Microsoft WORD, Excel, and PowerPoint, Graphc Design Software
13

Membership & Marketing Director Resume Examples & Samples

  • BA/BS or equivalent in Management, Marketing, Communications or related field
  • 2 to 4 years of related experience in membership/customer service, marketing and/or sales
  • 2 to 3 years’ experience in staff supervision and leadership
  • Completion of YMCA program-specific certifications
  • Ability to lead membership towards growth and retention, strategize, implement and evaluate all initiatives in new member and corporate member recruitment to meet branch goals and objectives
  • Demonstrated leadership skills in relationship building, teamwork and community relations
  • Excellent interpersonal and communication skills to include verbal and written, with the ability to represent the YMCA in a professional manner at all times
  • Ability to work with a variety of diverse groups; to work independently and or as a member of a team; ability to think strategically and creatively
  • Must possess initiative, drive, enthusiasm, good judgment and committed to excellence in member service
  • Demonstrated leadership experience and skills, able to coach and review the work of others, lead the membership staff, and work with fellow leadership team members to attract and retain members
  • Possess strong organizational planning and problem solving skills
  • Able to engage members in meaningful dialogues and to connect members to staff and members to each other
  • Must be computer proficient using Microsoft office software programs, and previous experience with database software programs
  • Ability to think both conceptually and from a task-oriented approach
  • Ability to respond respectfully and accurately to questions and/or concerns from members, staff, volunteers, business partners and community contacts
  • Complies with all applicable compliance and safety regulations and directives
  • Able to work a flexible work schedule
  • Incumbent must have a valid drivers’ license
  • Ability to observe confidentiality
  • Develops, implements and manages a membership marketing, sales, engagement and retention plan that will promote recruitment of new members and retention of existing members, raise the number of new corporate memberships, meet monthly and annual membership targeted income goals, and ensure members receive premier service by monitoring and adherence to all membership policies, procedures and YMCA best practices
  • Develops, produces and distributes program information necessary to promote YMCA programs, in accordance with the membership and marketing plan
  • Identifies local businesses for potential membership recruitment and, working with the Corporate Wellness Coordinator, helps build relationships with local businesses for the purpose of increasing membership
  • Facilitates relationships between corporate memberships by providing membership support, promotion and retention of those accounts
  • Ensures proper implementation of front desk procedures. Reviews and updates front desk procedures and communicates changes to staff. Coordinates with the business office as necessary on financial transactions
  • Develops expertise in the YMCA brand, including standards on voice, messaging and graphics. Acts as the branch’s brand coach, helping all staff members communicate our cause – strengthening community – by helping them improve their implementation of brand standards. Works with the branch director to create an environment that communicates our cause in a tone that is determined, nurturing, genuine, hopeful and welcoming
  • Develops effective working relationships with service groups, community organizations and companies to foster a positive image of the YMCA and to encourage good public relations
  • Serves as staff liaison for membership & applicable committees
  • Maintains and provides membership related statistics, sales and retention reports
  • Leads planning and coordination of special events
  • Leads assigned aspects of the Annual Support Campaign with staff and members
  • Conducts monthly staff meetings, takes and keeps minutes of each meeting to document discussions
  • Participates in all branch and Association trainings, meetings, and events
  • Other duties as assigned by Supervisor
  • Must complete online Bloodborne Pathogens and Employee Safety training prior to assignment to initial position
  • If applicable - hold CPR, AED, and First Aid certifications or successfully complete no later than 30-days after employment begins
  • Must complete online Hazard Communication training within the first 90-days of employment
  • Must complete Listen First and online Youth Protection training within the first 60-days of employment
  • Must complete Darkness to Light training within first year of employment
14

Regional Membership & Marketing Director Resume Examples & Samples

  • Minimum five years sales. Internal Candidates must be Membership STAR and Bell Notes Certified with a proven track record of successful membership programs
  • Proven leadership, coaching and teaching skills
  • Proven track record of developing and implementing successful sales, marketing and revenue strategies
  • High energy, outgoing personality
  • Outstanding written and interpersonal communication skills are a must
  • Applicant must exhibit a professional appearance
  • Proven track record of sales performance
  • Proven track record of marketing and/or sales management
  • Demonstrate a working knowledge of Membership Policies and Procedures
  • Experience working with Board of Governors and Membership Committees
15

Membership / Marketing Director Resume Examples & Samples

  • Prefer knowledge of, and previous experience with, DAXKO as well as Y Brand Management
  • Bi-Lingual (English/Spanish) communication skills preferred
  • Computer skills in Microsoft WORD, Excel, PowerPoint, and Publisher
16

Membership & Marketing Director Resume Examples & Samples

  • Bachelor’s Degree in business administration, marketing or related field; or equivalent experience
  • Minimum of two (2) years of sales leadership experience, including supervision of Full-Time and Part-Time Staff
  • Minimum of two (2) years of sales experience with a proven track record of initiative, creativity and motivation to surpass performance goals
  • Strong sales operations and sales process management experience
  • Strong interpersonal skills with the ability to build rapport and credibility quickly
  • Excellent presentation, writing and negotiation skills
  • Entrepreneurial spirit with the ability to work in highly flexible, rapidly changing and fast-paced work environment
  • Ability to work with a diverse group of individuals
  • Implements membership strategies that support recruitment of new members and retention of existing members. Creates a member-focused culture and models relationship-building skills (including Listen First) in all interactions. Fosters a climate of innovation and resolves problems to ensure member satisfaction. Responsible for pre-determined membership quotas and member retention
  • Recruits, hires, trains, develops, schedules and directs assigned staff and volunteers. Reviews and evaluates assigned staff performance. Develops strategies to motivate assigned staff and achieve goals
  • Promotes program and membership enrollment in interactions with existing and potential members. Coordinates program registration, including logistics to support phone, walk-in and web registration. Leads marketing efforts to maximize enrollments and provides ongoing support to Program Directors on related issues
  • Participates in the planning of the annual budget; manages and implements the approved budget for membership/marketing and takes appropriate action to correct variances
  • Organizes membership events and community programming at the YMCA and represents the YMCA at community events to promote the YMCA
  • Leads and coordinates assigned aspects of fund-raising campaigns both at branch and association levels
  • Develops annual operating goals, objectives and plan for the marketing and communications area. Monitors the achievement of this plan, taking appropriate action to ensure that the goals and objectives are met
  • Develops, produces and distributes program information necessary to promote assigned programs, in accordance with membership and marketing plans. Spearheads internal marketing to promote the Y’s cause driven culture throughout the YMCA
  • Establishes contacts with media representatives and writes and submits press releases when appropriate. Maintains updated files of YMCA’s media relations (both press and electronic). Maintains YMCA website and social media sites
  • Develops effective working relationships with service groups, community organizations and companies. Initiates and schedules presentations about the YMCA throughout our community to promote membership
  • Provides and maintains related statistics and reports
  • May plan, coordinate or assist with special events
17

Membership & Marketing Director Resume Examples & Samples

  • Consideration for employment is subject to a background check
  • Recruits, hires, trains, develops, schedules and directs personnel and volunteers as needed. Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals. Utilizes YMCA training and culture in team growth and development
  • Participates in the planning of the annual budget; manages and implements the approved budget for membership and marketing, maintains a positive fiscal position and takes appropriate action to correct variances
  • Leads assigned aspects of the fund-raising campaign and special events
  • Conducts and participates in staff meetings and/or related meetings
  • Develops, produces and distributes program information necessary to promote assigned programs, in accordance with membership and marketing plans
  • Establishes contacts with media representatives and writes and submits press releases when appropriate. Maintains updated files of YMCA’s media relations (both press and electronic)
  • Develops effective working relationships with service groups, community organizations and companies. Makes presentations about the YMCA
  • Provides and maintains related statistics and reports for membership and marketing
  • Provide members with exceptional customer service and promote YMCA membership, programs, services, financial assistance and other YMCA amenities
  • Develop and facilitate growth of corporate membership
  • Perform other duties as assigned, including facility management duties when necessary
18

Membership & Marketing Director Resume Examples & Samples

  • Responsible for membership revenues, creating and targeting marketing strategies and measuring membership satisfaction
  • Implement member quality standards and satisfaction survey action planning
  • Maintain membership outcome measurements
  • Identifies and resolves problem areas to ensure member satisfaction
  • Develop operating goals and objectives, plan, and monitor the achievement of the plan and take appropriate action to ensure goals and objectives are met
  • Promote program and membership enrollment in interactions with existing and potential members. Coordinates program registration, including logistics to support phone, walk-in and online registration. Coordinates with marketing efforts to maximize enrollments; and provides ongoing support to Program Directors on related issues
  • Serves on the Membership Associates Committee
  • Process all memberships and program registrations. Review all daily monetary transactions and make daily bank deposits
  • Manages the YCares Financial Assistance Program for the Mystic Branch
  • Supervise 1 full time and approximately 15 part time staff. Hire, train and supervise Membership Engagement Associate, Welcome Center staff and Building Supervisor staff
  • Conduct monthly membership staff meetings
  • Oversee all Welcome Center operations and cover Welcome Center shifts as needed
  • Oversee invoice coding, bi-weekly payroll and program registration data entry for the Mystic Branch
19

Membership & Marketing Director Resume Examples & Samples

  • BA/BS or equivalent in Management, Marketing, Communications or related field. Masters a plus
  • 3 to 5 years of related experience in membership, sales and retention
  • 3 to 5 years’ experience in staff supervision and leadership
  • Creates, analyzes, distributes and maintains membership related statistics, sales and retention reports. Monitors the achievement of this plan, taking appropriate action to ensure that goals and objectives are met
  • Develops, produces and distributes program information necessary to promote YMCA programs, in accordance with the membership and marketing plan. Develops expertise in the YMCA brand, including standards on voice, messaging and graphics. Acts as the branch’s brand coach, helping all staff members communicate our cause – strengthening community – by helping them improve their implementation of brand standards
  • Assumes responsibility for the concept and development of all initial marketing/communication pieces and templates including brochures, signs, print ads, social media, postcards, posters, banners, t-shirts, press releases, etc. Delegates or outsources work as needed to achieve objective
  • Works with other staff to collect relevant information and assumes responsibility for the development of the Association’s communication pieces (APA style press releases, Association wide newsletters, CEO/President’s communication pieces, etc.)
  • In conjunction with designated association staff, oversees and maintains the Association’s web presence (Association website/content management system, Facebook, etc.) to assure marketing and informational goals are met
  • Collects and maintains Y stories. Implements into marketing materials as appropriate
  • Works with the branch directors to create an environment that communicates our cause in a tone that is determined, nurturing, genuine, hopeful and welcoming and provides brand related training to Y staff as applicable
  • Facilitates regular meetings and provides guidance to designated membership, social media and branch marketing representatives
  • Oversees membership events and represents the Y at community events to promote the YMCA Southcoast
  • Provides Supervision of Membership and Marketing Staff and performs special projects and other duties as assigned
20

Membership & Marketing Director Resume Examples & Samples

  • Must be a Cause-Driven Leader (focused on the mission and service to others)
  • Must have excellent relationship and interpersonal skills
  • Must have an ability to lead efforts that foster a sense of belonging among program and facility members
  • Must be sensitive, adaptable, professional, and articulate when dealing with others
  • Must be able to work autonomously within the YMCA core values of Caring, Honesty, Respect and Responsibility
  • Ability to handle administration and management of member/customer service
  • Previous staff development and supervision experience
  • Ability to develop and monitor revenue and expense budgets
  • Ability to oversee marketing and public relations. Technical skill a plus, but not a must
  • Demonstrated skills in planning, time management, flexibility, organization and independent work proficiency
  • Bachelor’s degree in related field preferred or equivalent
  • Ability to attend trainings and meetings as required even if scheduled outside normal working or regular scheduled hours
  • Current CPR/AED certification or ability to become certified within first 60 days
21

Membership & Marketing Director Resume Examples & Samples

  • Recruits, hires, trains, develops, schedules and directs member services center, building supervisor personnel and volunteers as needed. Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals
  • Ensures proper implementation of member services center procedures. Reviews and updates desk procedures and communicates changes to staff. Coordinates with the business office as necessary on financial transactions
  • Organizes membership events at the YMCA and represents the YMCA at community events to promote the YMCA. Creates quarterly new member promotions
  • Oversee all Media & Social Media communications. Such as the Website, Facebook, Twitter, Instagram, cable and newspaper articles/promotions
  • Updates all YMCA bulletin boards & posted information in uniform order with the new YMCA branding
  • Completes scholarship procedures for new members
  • Ensures proper completion and accuracy of all promotion and publications including but not limited to seasonal brochures, program promotions and all other publications
  • Recruits and solicits corporate memberships to business in the community
  • Run membership ACH reports in a timely matter
  • Keep accurate records on Membership numbers, statistics and retention reports for CEO for board meetings
  • Perform additional duties as assigned by CEO/Director of Operations
  • Engagement committee chair