Ecommerce Marketing Manager Resume Samples

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CM
C Mayer
Cordell
Mayer
1211 Feest Station
San Francisco
CA
+1 (555) 458 5064
1211 Feest Station
San Francisco
CA
Phone
p +1 (555) 458 5064
Experience Experience
04/2016 present
Philadelphia, PA
Senior Ecommerce & Marketing Manager for Websites Products
Philadelphia, PA
Senior Ecommerce & Marketing Manager for Websites Products
04/2016 present
Philadelphia, PA
Senior Ecommerce & Marketing Manager for Websites Products
04/2016 present
  • Owns web revenues for all the hosting and security products. Utilize analytics to drive improvement in conversion and AOS to increase global revenue and drive new customers
  • Owns all purchasing flows, related landing pages and content, works with the UX and product and development teams regarding changes to product content pages/flows and is responsible for improving conversion of products/flows
  • This manager position will be the point of contact for other channel marketing & product stakeholders, responsible for ensuring that these partner’s business interests are understood and represented in online sales & marketing
  • Create goal-specific plans, drive execution, track and report on program performance, and present in-depth analyses with insights & recommendations to improve and grow the business line
  • Work closely with UX to define and optimize purchasing flows. Use analytics to review performance and develop plans to optimize
  • Leverage product sales data from other channels of distribution to ensure the most effective merchandising of products on the site. Build and manage upsell and cross-sell programs
  • Collaborate with complementary product teams to identify cross-product opportunities on the site, in marketing campaigns, within the product applications, and other locations
10/2010 11/2015
Boston, MA
Digital Ecommerce Marketing Manager
Boston, MA
Digital Ecommerce Marketing Manager
10/2010 11/2015
Boston, MA
Digital Ecommerce Marketing Manager
10/2010 11/2015
  • Highly analytical (analyzing data, establishing metrics and KPI’s for Digital)
  • Develop and manage digital and social platforms to drive business objectives, including recommended budget allocations and digital marketing mix to achieve global priorities. Responsible for identifying and building the business case for investing in additional technologies (e.g. mobile app) and emerging technologies
  • Contribute to the development of the digital and ecommerce capabilities of our sales, category and marketing teams
  • Strategic Deployment (Essential): Develops competitive segment/brand strategies in line with OGSM. Clearly communicates visions and purpose of activities. Has good judgement of ideas and project into the future, ensuring executional excellence
  • Plan, create, and manage a range of content across multiple channels to deliver lead generation goals
  • Lead E-Commerce business including management and evaluation of current platform as well as identification of best-in-class solution to support emerging business, including Amazon.com and affiliate strategies as well as related marketing (e.g. retargeting, abandoned cart, pay-per-click)
  • Establish metrics for all digital activities; develop and implement a scorecard to consistently track and report performance of all digital tied to business results
01/2005 07/2010
San Francisco, CA
Ecommerce Marketing Manager
San Francisco, CA
Ecommerce Marketing Manager
01/2005 07/2010
San Francisco, CA
Ecommerce Marketing Manager
01/2005 07/2010
  • Bring big marketing ideas to life and drive sell-in with retail partners
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Passion for eCommerce and technology
  • Develop testing programs to drive continuous improvement in marketing ROI, collaborating with global eCommerce marketing
  • Optimize return on marketing investment across the marketing portfolio, utilizing attribution/interaction approaches, customer segment behaviors, etc
  • Develop marketing strategies and plans with eGrocery retailers to drive our business, meet sales objectives and build a mutually beneficial partnership with the retailers
  • Assist with the release of IT functionality on HP.com websites and communicating benefits/impact to marketing/partners
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Northeastern University
Bachelor’s Degree in Marketing
Skills Skills
  • Excellent Working knowledge of Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Detailed knowledge of eCommerce and Digital Marketing disciplines
  • Detailed knowledge of web user tracking and analytics. Experience with Google Analytics or other web analytics platforms
  • Deliver web experiences that result in significant and measurable improvements in understanding, conversion and revenue
  • Ability to link interactive plans and activities to business results
  • Responsible for managing annual channel budget, revenue and gross profit
  • Superior knowledge and understanding of interactive media, tools and technologies (all channels and pricing models)
  • Ability to interact with all levels of the company top to bottom, including most senior company management
  • Superior knowledge of Internet principles and web site production
  • Functional knowledge of email marketing principals including targeting and campaign analytics
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1

Ecommerce Marketing Manager Resume Examples & Samples

  • Team with digital marketing and eCommerce Managers to develop and deliver comprehensive marketing strategies and plans for each eCommerce business
  • Team with Tribune Brand marketing and Tribune Digital marketing managers and specialists on the execution of multi-channel marketing strategies across various eCommerce businesses in each Tribune market
  • Work closely with data and analytics teams to develop comprehensive analytics reports to enable data-driven decisions to increase engagement and conversions of target customer segments
  • 8+ years of work experience in eCommerce Marketing
  • In-depth knowledge of content marketing and SEO best practices
  • Agency experience desired but not required
  • Experience and success driving marketing for multiple marketing channels and eCommerce businesses
  • Experience with various online marketing channels such as email marketing, re-targeting, paid search and social media
  • Experience with A/B or multi-variate testing
  • Fluent in Google Analytics or Omniture and financial reporting with the ability to utilize data to make decisions
  • Passion for online shopping trends and eCommerce innovation
2

Ecommerce Marketing Manager Resume Examples & Samples

  • 3+ years previous experience managing digital marketing programs, preferably in an ecommerce environment or for a major transactional site
  • Must have strong domain experience in CRM/email strategy, search engine marketing, or digital advertising
  • Strong understanding of digital marketing techniques with intuitive grasp of customer and a drive to reach and satisfy customers
  • Must have strong Excel skills and experience in reporting and analytics to drive recommendations and continually tune program performance
  • Meticulous/thorough with details and incredibly organized and proactive
  • The ability to work independently and drive schedules and dates, as well as a facility for working on highly collaborative projects
  • Strong ability to multitask and prioritize in a busy work environment
  • Strong aesthetic sense and the ability to collaborate closely with Creatives
3

Intl Ecommerce Marketing Manager Resume Examples & Samples

  • Recommend the acquisition strategy across all channels including opportunity analysis, revenue targets, prioritization and budget management
  • Plan, execute and measure PPC, SEM, SEO, affiliate, feed, and retargeting campaigns
  • Monitor campaign performance and recommend strategies for expansion/optimization across all channels
  • Perform analysis of media spend and advertising channels to optimize media mix for maximum reach and ROI
  • Develop plans and strategies for testing new revenue opportunities
  • Source, manage and lead several digital agencies. Challenge agencies to achieve business results
  • Advise and be the voice of acquisition marketing in meetings regarding site creative, merchandising and development
  • Develop plans for expanding International ecommerce marketing into new regions
  • Requires previous experience with managing large scale acquisition channels for a multi-channel retailer. This is a highly visible role, responsible for driving sales for ecommerce
  • Requires a strong attention to detail and proficiency with technical tools and systems
  • Excellent communication skills to effectively integrate with key stakeholders across the company and various business units
  • A knowledge & passion for commerce/shopping trends and delivering a best-in-class user experience to our consumers. This position will serve as the voice of the consumer across various groups
  • Ability to manage multiple, competing priorities, duties and/or projects
4

Ecommerce Marketing Manager Resume Examples & Samples

  • Lead all stages of eCommerce marketing planning, execution, & optimization - with strategic thought leadership integrating customer, market and product insights – maintain strong proactive knowledge of trends
  • Identify marketing opportunities based on changes in strategy, media, online/digital usage, competitors/industry and customer behavior
  • Lead, manage and execute key marketing initiatives (such as paid search, email marketing, affiliate programs and online media) to support growth of the business
  • Develop testing programs to drive continuous improvement in marketing ROI, collaborating with global eCommerce marketing
  • Optimize return on marketing investment across the marketing portfolio, utilizing attribution/interaction approaches, customer segment behaviors, etc
  • Manage agency delivery and partnerships
  • Assist with the release of IT functionality on HP.com websites and communicating benefits/impact to marketing/partners
  • Bachelor of Business (BB), Arts (BA) or Bachelor of Science (BS) in Marketing or related field
  • 5+ years of proven expertise in Digital Marketing for an eCommerce business (utilizing key competencies such as paid search, SEO, affiliate marketing, email, display/online advertising, Social (direct response), mobile, comparison Shopping, etc)
  • 5+ years of experience in Australia and/or New Zealand
  • Ability to develop comprehensive marketing plans, with focus on developing key initiatives, optimization and testing
  • High level of business acumen, with strong can-do attitude, critical thinking, problem solving, and analytical skills
  • Analytic skills – ability to drive results-oriented, measurable and highly optimized media plans and implementation and to link marketing results to business results
  • Excellent organizational and project management skills – ability to manage multiple projects at once
  • Effective oral and written presentation skills, with ability to influence others and interact at senior management level
  • Passion for eCommerce and technology
  • High level organization/process management skills needed
  • Solid communication, influence and organization skills at regional scale
  • Marketing and marketing communications acumen – ability to partner with global and country marketing leads, product and segment marketing leads to jointly deliver high impact marketing campaigns
5

Ecommerce Marketing Manager, Latin Resume Examples & Samples

  • Lead all stages of country ecommerce marketing planning, execution & optimization - with strategic thought leadership integrating customer, market and product insights – maintain strong proactive knowledge of trends
  • Lead, manage and execute key marketing initiatives to support growth of the business
  • Develop testing programs to drive continuous improvement in marketing ROI, collaborating with global ecommerce marketing
  • Optimize return on marketing investment across the marketing portfolio
  • Work with analysts and agencies/vendors to drive marketing & customer insights
6

Reef Ecommerce Marketing Manager Resume Examples & Samples

  • Maintains relationship with third party ecommerce provider to support daily coordination needed to effectively grow online business. To include, but not limited to, day-to-day correspondence, site functionality issues, managing seasonal photo shoot samples with third party studio, attending product photo shoots, and on-going site development updates
  • Manage development and execution of strategies for all ecommerce marketing programs intended to drive traffic, conversion and overall profitable business growth. Works directly with search engine marketing vendors to deliver creative assets, and ensure the highest return on investment from ad spend
  • Manage projects with Marketing, Sales, and third parties to support strategic execution around ecommerce campaigns. These include display advertising, retargeting, paid search, search engine optimization, comparison shopping engines, affiliate programs, email, and mobile programs
  • Collect and analyze sell through data and site analytics metrics, to support the evaluation of online effectiveness and opportunities. Maintains weekly, monthly, and quarterly analytics and financial reports
  • Works with Digital Marketing Manager and Asset Manager to upload ecommerce assets to the site within the content management system. Leads scheduling and testing weekly site updates within the web platform
  • Works with Site Merchandisers to optimize site navigation via recommendations for product classification and attribution
  • Partners with merchandising team on seasonal updates
7

Ecommerce Marketing Manager Resume Examples & Samples

  • Manage E-Commerce Vendor marketing team and main point of contact for all marketing related ecom activities across EMEA Region
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights
  • Translate brand strategies into online GTM strategies, creative experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Co-ordinate between Global, Regional and Local New Balance Teams
  • Asset Management from Global through to Vendor. Identify and create additional local asset needs
  • Work closely with Social Media team for alignment and partnership on all marketing communications
  • Optimise best practice and assets from other regions
  • Valuable experience leading and managing SEO/SEM, marketing database, email and display advertising campaigns
  • Strong analytical skills and data-driven thinking, knowledge of website analytics tools (e.g., Google Analytics)
  • Experience in optimising landing pages, user funnels and AB testing
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Results orientated and strong communicator
  • Good business judgement
  • Instinctive brand guardian
  • Passion and commitment for New Balance and our corporate values
8

Ecommerce Marketing Manager Resume Examples & Samples

  • Develops individual digital marketing program/campaign objectives and project plans
  • Assists in creating strategy for the individual programs
  • Manages project from kick-off to completion
  • Provides agency direction on campaign specific efforts
  • Creates and analyzes campaign/performance reports for program effectiveness and optimization
  • Suggests new approaches, tactics or processes that could add to the overall effectiveness of the team
  • Independently develops presentation/communication decks based on analysis and presents program objectives, strategies and results within as well as outside of the department
  • Adopts broader marketing policies in managing programs
  • Develops understanding of CPG Partners’ business and marketing goals, while positioning Albertsons eCommerce as an integral component to their success. Owns follow up with key business Partners
  • Message generation, evaluation, selection and execution: manages and executes compelling and competitive messaging strategies in order to drive online traffic, sales, conversions and redemptions
  • Coordinates with Finance on Insertion Orders, billing, and changes to agreements
  • 5 to 7 years work experience with 3+ years of digital marketing experience
  • Retail or Buying experience preferred
  • Website monetization experience
  • Experience with working with CPG's
9

Ecommerce Marketing Manager, Digital Sales Resume Examples & Samples

  • Act as the primary contact to manage the Online Chat team and achieve set sales, CE and other operational targets, in accordance to the contract terms
  • Plan and implement campaigns with full responsibility on budget management, performance review, optimization, and analysis
  • Improve Sales technique and provide guidance to increase productivity of the team
  • Partnering with communications team to create meaningful and online-friendly consumable content. Leverage datasets and customer feedback to identify gaps and solution alternatives to fill any potential buy-flow gap
  • Create standard operating procedures for the planning, execution, optimization, information distribution of campaigns and trouble shooting
  • Ensure the right tools and technologies are in place to deliver Chat services
  • Partner with marketing services & operations team to ensure site tagging, tracking and measurement tools are in place
  • Manage and coordinate co-marketing activities with other channel partners, including strategy planning, messaging, campaign development, media planning and execution
  • Drive interlock and alignment with the Business Development team to drive online sales through partners and new channels
  • Collaborate with the marketing team to develop programs that will drive online sales
  • Manage vendor negotiations as needed
  • Able to work independently and effectively with minimum supervision
  • Sharp analytical mind with a strong drive to excel and good team player
  • Some travelling will be required
  • Preferably 1-2 years of digital experience
10

Ecommerce Marketing Manager Resume Examples & Samples

  • BA/BS degree preferred (Marketing or technical background desired)
  • 3-5 years of experience working in web publishing with a content management system (Sitefinity, Magnolia, Drupal, Joomla, Wordpress, etc…), and managing online content, preferably for a consumer-facing e-commerce website or web master/producer duties
  • Team player with strong project management and communication skills
  • Strong attention to detail with an aptitude for copywriting and experience reviewing and editing HTML/CSS and a basic familiarity with JavaScript, responsive design, SEO standards, and web analytics
  • Knowledge of Google Tag Manager and familiarity with Bootstrap and Grid Layout, a huge plus!
  • Content localisation experience across multi-country, multi-currency, multi-lingual website properties a plus
  • Multi-lingual skills (verbal and written proficiency) a plus
11

Ecommerce Marketing Manager Resume Examples & Samples

  • Consistently offer professional, friendly and engaging service
  • Monitor website and analytics
  • Spot trends and oversee plans to market to target audiences
  • Manage SEM and SEO with agency
  • Write copy for website in conjunction with Ecommerce Manager and Marketing team
  • Oversee Google Analytics
  • Monitor and send out reports to stakeholders and handle goal conversions and metrics to ensure team is responding to trends
  • Manage sponsored posts and digital advertising with Marketing Team to ensure traffic is driven to site
  • Balance operational, administrative and Colleague needs
  • Follow departmental policies and procedures
  • Follow all safety policies
  • Previous leadership experience within marketing required
  • Computer literate in Microsoft Window applications and other relevant computer applications required
  • University/College degree in a related discipline required
  • Excellent communication skills, both written and verbal required
  • Strong interpersonal and problem solving abilities
  • Highly responsible & reliable
  • Excellent knowledge and experience of E-commerce and Intellectual property
  • Knowledge of retail/fashion/children’s markets in the U.S
12

Senior Ecommerce & Marketing Manager for Websites Products Resume Examples & Samples

  • Work with the website builder, presence and commerce product marketing to fully understand the features and benefits of the products as well as gain a deep understanding of the target customer and key customer segments. He or she is responsible for ensuring that the website presentation properly merchandises product benefits so that customers understand everything they need to make a buying decision
  • Owns web revenues for all the hosting and security products. Utilize analytics to drive improvement in conversion and AOS to increase global revenue and drive new customers
  • Create goal-specific plans, drive execution, track and report on program performance, and present in-depth analyses with insights & recommendations to improve and grow the business line
  • Project manage the launch of the new initiatives /experience and coordinate the cross-functional teams
  • Obtain, review, monitor and share customer feedback to ensure an optimal shopping, checkout and activation experience with our IP Telephony products
  • Leverage product sales data from other channels of distribution to ensure the most effective merchandising of products on the site. Build and manage upsell and cross-sell programs
  • Collaborate closely with product team members to fully understand the features and benefits of the products, target customer and key customer segments and become an expert on how to sell Site Builder products to small business owners
13

Ecommerce Marketing Manager Resume Examples & Samples

  • Responsible for managing annual channel budget, revenue and gross profit
  • Execute the Global eCommerce pricing and promotions strategy ensuring that regional market requirements, channel strategies and retail seasonality is integrated into the global strategy
  • Monitor the success, revenue and budget of Google Adwords and other SEM, Affiliate, and Display Ad campaigns
  • Work closely with the Planning Team to provide an ongoing forecast for inventory demand, sales revenue and gross margin
  • Manage and maintain the online product assortment in-line with the Global and Regional product strategies. Work to ensure assortment is In-Stock, correctly priced, accurately categorized and is presented with high quality content
  • Monitor retail partner sites for optimized content, including product naming hierarchy, keyword optimization, promotional effectiveness and other related presentation (email, banners, etc.)
  • Audit top partner sites for effectiveness and differentiation
  • Provide co-ordination of the online activation of new products & programs including Affiliate & Marketplace programs
  • Develop short and long-term strategic and operational plans to ensure best customer experiences from web to ship
  • Conduct research and make recommendations on product merchandising, promotional strategies and functional capabilities in support of the evolving interactive, eCommerce and digital marketing requirements
  • Demonstrates a deep understanding of regional business (name systems?), systems, policies and procedures while ensuring one's own work contributes to the organization's strategic goals
  • Identify and communicate technical problems and propose solutions
  • Establish and maintain a positive working relationship with all departments and outside suppliers to optimize working relationships and communication
  • Exhibit and utilize knowledge of trends in technology, consumer behavior and online retail relating to eCommerce
  • Perform all other duties as assigned or required
  • 3-5 years of experience in eCommerce and Retail
  • Detail-oriented and have the ability to work proactively and independently with minimal supervision
  • Detailed knowledge of eCommerce and Digital Marketing disciplines
  • Knowledge of Retail Management
  • Manage and maintain budget to include marketing, service agreements and promotional programs
  • Functional knowledge of email marketing principals including targeting and campaign analytics
  • Detailed knowledge of web user tracking and analytics. Experience with Google Analytics or other web analytics platforms a plus
  • Experience with using off-the-shelf e-commerce, content management software (Hybris experience a plus)
  • Excellent Working knowledge of Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
14

Ecommerce Marketing Manager Resume Examples & Samples

  • Responsible for strategic and tactical execution relating to online performance of various websites to drive conversion and traffic
  • Manages and collaborates with Marketing/Merchandising Personnel on all aspects of marketing communication delivered on various websites
  • Manages and collaborates with Marketing/Merchandising Personnel on offsite extensions of marketing communication for various websites
  • Manages Various websites budgets for online activity including but not limited to: PPC spend, general online ads, etc
  • Drive conversion via collaborative efforts with Web Designers
  • Drive conversion through price competitiveness for online prospects via Prospect Pricing within published guidelines
  • Responsible for general SEO health of various websites
  • BS in Marketing or 2 plus year in related field
  • Intermediate to expert level in
15

Ecommerce Marketing Manager Resume Examples & Samples

  • Bachelor's Degree in Marketing, Business, Communications or related field
  • 5-7 years’ successful demand generation experience
  • Proven results in running multi-channel and multi-audience campaigns including list segmentation, campaign design, execution and reporting
  • First-hand, in-depth experience with email marketing and marketing automation systems; preferably Marketo
  • Thorough knowledge of search marketing fundamentals (SEM, SEO) and targeted social (Facebook, LinkedIn)
  • Excellent knowledge of web analytics software (Google Analytics and Google Webmaster Tools preferred)
  • Basic HTML knowledge: CSS, Java-script, etc
  • Demonstrable capacity to keep abreast of and communicate new demand-generation and email marketing trends
  • Strong ability to multi-task and execute tasks within shifting timelines in a fast-paced environment
  • Excellent communications and persuasion skills
  • Proven ability to influence, drive/change results and accomplish goals through collaborative effort
  • High level of intellectual curiosity, ethical courage, and persistence
  • Demonstrated ability to analyze and resolve problems
  • Demonstrated ability to lead programs / projects
  • Established project management skills
16

Global Ecommerce Marketing Manager Resume Examples & Samples

  • Global Ecommerce Game Plan:Manage and improve the process and tools for translating the Global Game Plan into an actionable Global Ecomm Game Plan, to give ecommerce markets far out visibility into the global stories, timing, and asset delivery. This includes substantial coordination with the global marketing, global merchandising, regional marketing, and regional merchandising teams, on an ongoing basis. The Global Ecommerce Marketing Manager will serve as the conduit between the global marketing teams and the regional ecommerce needs, with accountability to the global ecommerce strategy
  • Asset Production and Distribution: Assume primary responsibility for ensuring timely and flawless execution and delivery to the markets of ecommerce assets. This includes working closely with the creative production teams to ensure proper assets are created, and delivered the markets with sufficient lead time to execute strategy on-site, as well as communicating delivery and changes with the regional markets. In addition, particular focus and special attention will be given to the execution of Key Global Energy Moments (e.g. major product launches) during the marketing calendar
  • Ecommerce User Experience Strategy:Develop strategies for unique digital interpretations of global marketing campaigns. Help New Balance move from executing digitally, to thinking digitally. This includes influencing and injecting the global marketing planning processes with a digital point of view, to deliver unique consumer experiences that drive commerce
  • 10 years’ experience with a deep understanding in ecommerce marketing planning and execution
  • Highly organized, punctual, process-oriented – thrives off of “the trains running on time”
  • Ability to work cross-functionally, and influence groups beyond the ecommerce teams
  • Global disposition, including capacity to learn from, and adjust to, regional cultural differences
  • Calculated risk taker – willingness to challenge the status quo and push to grow the importance and influence of global ecommerce
  • Results-oriented, and focused on growing the business and growing the brand in tandem
  • Brand Steward – constant focus on what is best for the brand, and how to push New Balance to show up as the best version of itself
17

Ecommerce Marketing Manager Resume Examples & Samples

  • 7-10 years of relevant experience on a digital marketing or ecommerce team
  • Strong data and analytic skills
  • Ability to drive strategy based on analytics
  • Experience with analytic tools such as Adobe
  • Experience in managing end to end web projects, concept to launch
18

Ecommerce Marketing Manager Resume Examples & Samples

  • Set and lead the adoption of key web or interactive marketing strategies, policies, processes and standards to reach online customers or internal audiences
  • Develop, drive and evaluate the online customer experience strategy and roadmap spanning multiple business groups or customer sets (i.e., consumer, SMB, enterprise)
  • Develop and drive editorial strategies, content and direction for online properties, landing pages or websites
  • Deliver web experiences that result in significant and measurable improvements in understanding, conversion and revenue
  • Be recognized as an authority and thought leader in the interactive marketing space and contribute to the development and adoption of innovative principles and practices across HP
  • Select, manage and develop agencies or contractors
  • Manage functional or department budgets
  • BA or BS degree in Communications, Marketing or Computer Science
  • Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies
  • 10+ years of experience in interactive marketing or customer experience/user interface
  • Superior writing and editing for the web - recognized for "near perfection" writing and editing skill and often asked to edit the work of others
  • Well-developed web analytical skills (measurement, ROI, forecasting)
  • Superior organization and program management skills
  • Ability to link interactive plans and activities to business results
  • Superior knowledge and understanding of interactive media, tools and technologies (all channels and pricing models)
  • Superior knowledge of Internet principles and web site production
  • Superior knowledge of direct marketing and CRM
  • Maintain HP marketing management systems as needed
  • Proven experience managing, leading, driving and measuring virtual teams toward common goal
  • High levels of tact and diplomacy
  • Agency and budget management
  • Ability to interact with all levels of the company top to bottom, including most senior company management
19

Ecommerce Marketing Manager Resume Examples & Samples

  • Delivering coordinated sales and trade marketing programs to Amazon or other assigned customers, maximizing category and customer growth
  • Capable of identifying digital marketing opportunities, developing strategic recommendations and implementation plans, and partnering with marketing teams to execute these plans in support of local business objectives for Amazon and other eCommerce strategic accounts
  • Evaluating events execution and ROI with the Amazon team for future enhancement/improvement
  • Manage and maximize Amazon marketing promotion resources – maximizing trade spending (other promotions) to gain profitable volume
  • Provides key inputs to the development of the annual Amazon JBP and KAP
  • Co-owns trade spend budgeting, spend analysis, and payment process within SPOT and Vistex with the Amazon team
  • Owner of the Amazon AMG relationship and its connectivity between the Amazon sales team, Marketing, and Customer marketing to ensure MJN goals and objectives are met
  • Understanding of Amazon ARA Premium, Vendor Central, and other eCommerce 3rd party data providers
  • Coordinates with customers and account teams to manage online merchandising strategies and support for ecommerce driving conversion and traffic drivers (SEO) against competition
  • Works with internal Customer Marketing and Sales Teams in the evaluation, implementation and execution of effective pricing strategies, promotional strategies, and product launches
  • Work closely with marketing, agency, and 3rd party resources to coordinate the development and execution of digital marketing assets and enhanced content aligned with brand objectives
  • Bachelor's Degree in relevant discipline, with MBA / MS preferred
  • 5+ years of CPG experience in account management, category management, or trade marketing
  • Knowledge of brand/category portfolio and retail category dynamics
  • Qualified candidate should have 3+ years of Amazon experience
  • Understanding of key digital marketing channels, including: Content (Webcollage, Amazon A+ Detail), social media (Facebook, Twitter, YouTube, etc.) and mobile (apps and SMS)
  • Understanding of the principles of promotion. Ability to analyze and interpret promotion results using a variety of data
  • Outstanding problem solving and project management skills
  • Strong written/verbal communication and presentation skills
  • Ability to lead teams and projects to deliver against commitments
  • Knowledge of syndicated data sources and panel information
  • Ability to function within a matrix organization
  • Superior interpersonal and influencing skills
20

Senior Ecommerce & Marketing Manager for Security Products Resume Examples & Samples

  • Work with the IP Telephony product marketing to fully understand the features and benefits of the products as well as gain a deep understanding of the target customer and key customer segments. He or she is responsible for ensuring that the website presentation properly merchandises product benefits so that customers understand everything they need to make a buying decision
  • Owns all purchasing flows, related landing pages and content, works with the UX and product and development teams regarding changes to product content pages/flows and is responsible for improving conversion of products/flows
  • This manager position will be the point of contact for other channel marketing & product stakeholders, responsible for ensuring that these partner’s business interests are understood and represented in online sales & marketing
  • This is an extremely collaborative role and the ideal candidate will be able to partner with and influence many other team members in all parts of the marketing organization. He/she will develop the online marketing plan which includes a calendar of events such as product launches, site enhancements and integrated cross channel promotions to drive results. Well executed promotions which involve brand, advertising and customer care will be a major key to success
  • Develop, plan and implement online marketing strategies to optimize the customer experience, drive online sales, and improve customer satisfaction
  • Collaborate with complementary product teams to identify cross-product opportunities on the site, in marketing campaigns, within the product applications, and other locations
  • Collaborate closely with product team members to fully understand the features and benefits of the products, target customer and key customer segments and become an expert on how to sell Site Builder products to [small business owners
  • The OSMM may be regularly involved in the following: MVT and website optimization, project management, product messaging, content creation, SEO, search engine marketing programs, user story writing, email marketing campaigns, call center campaigns, personalization and segmentation, data mining and analysis, writing creative briefs, and social media
21

Ecommerce Marketing Manager Resume Examples & Samples

  • Identifies strategic digital marketing/media opportunities to enhance sales
  • Interact with the agency and metrics team to enhance performance and find new innovative ways to enhance sales
  • Works with the creative agency on the best and more adequate way to expose our brand and offers on the digital scenario
  • Partner with web/e-commerce team to create a comprehensive consumer journey throughout the purchasing funnel
  • Influence the strategic direction of paid search strategy including keyword selection, ad copy creation, overall campaign structure
  • Partner with analytics team and agencies to establish requirements for tagging and implementation
  • Regularly report on website analytics and performance of digital marketing
22

Senior Ecommerce Marketing Manager Resume Examples & Samples

  • Own the content strategy and roadmap for all parked pages
  • Partner with other marketing leaders to drive awareness and maximize impact of parked pages merchandizing
  • Work with business intelligence to understand customer behavior and optimize conversion
  • Utilize a strong analytic ability to drive changes through data
  • Work with the content and delivery teams to approve and execute content changes
23

Ecommerce Marketing Manager Resume Examples & Samples

  • Develop marketing strategies and plans with eGrocery retailers to drive our business, meet sales objectives and build a mutually beneficial partnership with the retailers
  • Own, develop and execute marketing programs, activation plans and media to help meet sales objectives
  • Bring big marketing ideas to life and drive sell-in with retail partners
  • Transform insights into added value by creating solutions that convert shoppers into buyers
  • Launch new products, pack sizes and bundles in partnership with sales, finance and supply chain teams
  • Partner with cross functional team to develop customer specific programs to meet growth plans
  • Build relationships with retailer marketing organization to unlock new opportunities for growth and partnership
  • Create and activate business driving opportunities at brand, category, and total PepsiCo portfolio level
  • Form partner relationships with tech platforms and startups for joint business opportunities
  • Marketing expertise - minimum of 5 years of experience leading the development and execution of big digital programs, content strategy and media plans, including the development of copy, photography, video, rich media, etc. Experience leading marketing plans that span search, display, social, email, etc
  • Demonstrated ability to drive improvement of digital KPIs via a strong analytical mindset
  • Personal passion and unquestioned belief in the core need to transform PepsiCo's strategy and presence in this growing channel to ensure that we take the appropriate risks and decisions to make significant progress
  • A track record of driving results in complex, multi-stakeholder and fluid environments
  • An ability to educate and influence key stakeholders and external partners regarding the unique opportunity in this unique channel
24

Digital Ecommerce Marketing Manager Resume Examples & Samples

  • Develop and manage digital and social platforms to drive business objectives, including recommended budget allocations and digital marketing mix to achieve global priorities. Responsible for identifying and building the business case for investing in additional technologies (e.g. mobile app) and emerging technologies
  • Plan, create, and manage a range of content across multiple channels to deliver lead generation goals
  • Responsible for managing media buys, creative, ROI tracking and ongoing optimization. Manages search engine optimization and search engine marketing agency and efforts
  • Establish metrics for all digital activities; develop and implement a scorecard to consistently track and report performance of all digital tied to business results
  • Identify opportunities to enhance the online customer experience, executing design, content and other UI/UX changes that continue to launch new products as well as to optimize that customer experience and drive sales
  • Manages strategic, targeted communications and campaigns based on lead generation lifecycles
  • Lead E-Commerce business including management and evaluation of current platform as well as identification of best-in-class solution to support emerging business, including Amazon.com and affiliate strategies as well as related marketing (e.g. retargeting, abandoned cart, pay-per-click)
  • Direct and digital marketing skills
  • Innovative and creative thinking
  • Drives for results
  • Complex problem-solving
  • Organized and attention-to-detail approach
  • Collaborative, works with peers across many functions within the company
  • Highly analytical (analyzing data, establishing metrics and KPI’s for Digital)
  • BA/BS – Marketing, Communications or related field
  • 7+ years digital marketing experience, both strategic and tactical with demonstrated success in building brand awareness and generating revenue
  • CRM & Marketing automation (Salesforce.com and Partdot preferred)
  • E-Commerce experience, especially with Amazon.com
  • P&L or Budget Ownership
  • Web tech know-how preferred (e.g. basic HTML, CMS, social listening)
  • Adobe creative suite experience preferred
  • Google Analytics experience is preferred
  • Global experience preferred
  • B2B experience preferred
  • CPG experience a plus
25

Digital Ecommerce Marketing Manager Resume Examples & Samples

  • Develop the 5 year Mars Food US digital ecommerce strategy & deployment plan, defining the critical capabilities needed for success inclusive of processes, tools & systems
  • Translate the category vision into specific drivers and executions for digital/online retailers including the digital awareness and activations required to drive demand through the channel
  • Develop & own the ‘perfect page’ blueprint for execution through all digital retailers to ensure best in class content that drives conversion, inclusive of product information, digital assets, packaging assets, educational and research materials
  • Provide thought leadership to digital key account managers by sharing global/regional best practice, developing playbooks or codifying learnings as needed
  • Lead the development and review of ‘test and learn’ activities with key Customers in order to accelerate Mars digital commerce capabilities and contribute to Customer success
  • Contribute to the development of the digital and ecommerce capabilities of our sales, category and marketing teams
  • Partner with Mars IS and cross-segment to gather requirements for tool/systems selection and set-up inclusive of PIM, DAM, etc. Establish governance for maintaining and updating required systems
  • Solid understanding of consumer, customer, market and business requirements
  • Creates compelling growth strategies and plans (Essential). Ability to experiment to learn, extract and share learnings. Ability to identify headroom for growth opportunities in line with OGSM and create & lead projects to capitalize on growth opportunities
  • Innovates for Growth via deployment & measurement (Essential): Ability to bring consumer insight and understanding of the penetration barriers to the innovation development process. Understands how to estimate incrementally and the difference between initiatives that grow the tope line versus those that grow value to the company. Tracks performance in the market, ties tracking back to forecasts and business plans and seeks to understand any differences to course correct or enhance program effectiveness
  • Strategic Deployment (Essential): Develops competitive segment/brand strategies in line with OGSM. Clearly communicates visions and purpose of activities. Has good judgement of ideas and project into the future, ensuring executional excellence
  • MBA Preferred
  • Media mix or ROI development and execution
  • Knowledge of sales/category in the US market
  • Knowledge of/ experience with Amazon or Walmart.com or other grocery retailer ecommerce models
26

Ecommerce Marketing Manager Resume Examples & Samples

  • Experience working in a Multi-Channel Marketing environment
  • A proven ability to work with personalities who are passionate about their marketing message
  • Self-Starter attitude with a willingness to solve problems with little direction
  • A Bachelor's degree and 2-3 years’ related experience or an equivalent combination
27

Ecommerce Marketing Manager Resume Examples & Samples

  • Work collaboratively with Ecommerce marketing, Ecommerce Merchandising, Brand Marketing, Wholesale Marketing, and Retail Marketing team to develop and implement a marketing and communication strategy for the Ecommerce Division
  • Support the Global Marketing Matrix, directing Ecommerce involvement in each story for both current and future seasons
  • Ensure consistent messaging between marketing and Ecommerce
  • Fully understand the Ecommerce channel’s business objectives (i.e. increasing sales for key products, etc.) and can translate these into strategy and action plans
  • Ensure flawless execution of major Ecommerce business moments and marketing campaigns across all consumer touchpoints
  • Ideate campaign briefs and tactical plans to communicate effectively and be the “on the ground” representative for Ecommerce in key category meetings
  • Continually monitor campaigns in progress in collaboration with the Ecommerce marketing team and optimize as needed
  • Work collaboratively with Omni-channel team to ensure partnerships between web and retail marketing
  • Work with Technology team and Ecommerce marketing team to ensure that we have the technical capability to deliver, measure and optimize the success of online marketing campaigns
  • Create comprehensive reporting on campaign performance the clearly communicates strength and weakness of each campaign
  • Function as a subject matter expert for other groups in the company
  • Support international regions as required
  • BS/MS degree in a quantitative, test-driven field or equivalent experience
  • Minimum 2 years’ experience in Ecommerce marketing including responsibility for campaign development and strategy
  • In-depth experience with website analytics tools
  • Experience with A/B and multi-variate testing
  • Working knowledge of programs such as: Word, Excel, Outlook and Power Point
  • Budgeting skills and knowledge
  • Able to work well under pressure and deadlines
  • Comfortable with team-based work structure; ability to remain flexible to change within the work environment and scope of responsibility
  • Demonstrates initiative, is conscientious and provides complete follow-through on areas of responsibility
  • Knowledge of Patagonia brand, products and the direct-to-consumer division
  • Knowledge of various marketing media and trends
  • Knowledge of CRM marketing and market dynamics and requirements
  • Experience with ecommerce marketing: Display, Search both SEM and SEO, Analytics, Direct Mail, Social, and Affiliates
  • A solid understanding of the multi-channel business model
28

Ecommerce / Marketing Manager Resume Examples & Samples

  • Managing and maintaining the company’s website rosters, setting up technology package accounts for new sales professionals, managers, and offices
  • Manages our PRIMA Pro Technology Platform for our company and sales professionals
  • Works directly with our preferred vendor partners such as Realtor.com, Fivestreet, Paradym, RISMedia, MobilityRE, and Real Estate Digital to manage our accounts with new hires, edits, and terminations on a daily basis
  • Works directly with our billing department to maintain monthly billing accuracy
  • Manage and maintains the company’s intranet
  • Assist and back up main office support needs including but not limited to answering phones, getting, sorting, and delivering mail, scheduling UPS deliveries and accepting packages
  • Provides technology support and answers via phone and email for our staff and sales professionals throughout our 40 locations in Florida
  • Bachelor degree in Business Administration or Real Estate, or Florida Real Estate license preferred
  • 1-2 years of relevant work experience
  • Real Estate industry experience in sales and or marketing preferred
  • Must be proficient in Microsoft Office applications such as word, excel, and power point
  • Professional customer service and support experience needed