Digital Manager Resume Samples

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SR
S Reilly
Sven
Reilly
1290 Emilie Bypass
Boston
MA
+1 (555) 667 9419
1290 Emilie Bypass
Boston
MA
Phone
p +1 (555) 667 9419
Experience Experience
Chicago, IL
Digital Manager
Chicago, IL
Haag LLC
Chicago, IL
Digital Manager
  • Working with marketing to develop and execute digital campaigns: digital strategy, asset development, execution and review
  • Create a content provider community by providing ongoing updates and education for stakeholders to assure effective participation
  • Work with retailers to develop and manage their e-retail sites to drive footfall, sales and conversion to salon
  • Working closely with the ICC and DMI to identify CMS, workflow and site improvements – and take ownership of getting these live
  • Develop, drive and execute web and digital platforms working with brand teams, international and local web agencies
  • Work with the Head of Digital and the brand team to develop, execute, refine and measure the digital strategy
  • Manage the relationship with BMO Digital Development teams to ensure site enhancements are executed properly
Philadelphia, PA
Omni Channel & E-tail Digital Manager
Philadelphia, PA
Raynor-Douglas
Philadelphia, PA
Omni Channel & E-tail Digital Manager
  • Extract data from media analytics platforms & work with CMI to define clear KPI and benchmarks to track performance into a reporting framework
  • Work with SEO Taskforce to drive one search vision, informing on how etail search compliments brand SEO and PPC campaigns to produce a holistic search strategy
  • Establish how we close the loop between research & purchase via media owners and retail partners (both offline & online)
  • Overseeing display investment, working closely with Zenith team, offering brand support around planning, buying and optimisation
  • AMS PPC strategy – working with e-commerce sales team to define AMS PPC strategy, testing, reporting and optimisation
  • Align with heads of Marketing and Etailing team to support brand strategies across all eRetail and Pure Play accounts
  • Winning in Search - Lead key vendor relationships (ie Amazon - AMG media/Hooklogic) defining RB strategy across these platforms to deliver sales growth and strong ROI
present
Phoenix, AZ
Senior Digital Manager
Phoenix, AZ
Runolfsdottir Inc
present
Phoenix, AZ
Senior Digital Manager
present
  • Develop and manage the local brands and corporate websites, and lead in the development of strong and positive brands and corporate image on digital
  • Work with marketing team to create best implementation of owned-media campaigns and cross platform promotions planned by them
  • Tale the lead role in leveraging digital in the areas of crisis management , working closely with PAC
  • Manage local digital team (2 marketing & digital managers, 3 producers)
  • Maintain and service the global team, by providing Digital product development and advice
  • Create work plans, pricing estimates, and risk assessments for prospects
  • Work with PR and Marketing on the evolution of social media platforms
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of Oregon
Bachelor’s Degree in Marketing
Skills Skills
  • A sharp attention-to-detail and excellent problem-solving skills
  • Good hands-on knowledge of web, mobile and social analytics systems (Omniture, Flurry etc.)
  • Strong Strategic thinker, with ability to develop and implement both local and regional strategies
  • Good hands-on knowledge of web, mobile and social analytic systems (Omniture, Flurry)
  • Attention to details and good project management
  • Advanced proficiency in Microsoft Tools (Word, Excel, Powerpoint); pivot tables skills
  • Strong project management skills with the ability to influence and communicate effectively at all levels
  • Quick learner on allergy related knowledge, product information and business flow
  • Excellent communication skills and demonstrated ability to present ideas and respond to questions with customers, clients, managers and colleagues
  • Strong customer service and excellent organizational skills
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15 Digital Manager resume templates

1

Senior Digital Manager Resume Examples & Samples

  • Direct project teams to define digital strategies, outline engagement structure and deliverable, ensure quality work and client satisfaction; manage project finances; identify and mitigate engagement risks
  • Manage relationships and interactions with executive clients and sponsors
  • Serve as act as Client Account Manager for several key clients responsible for overall client project delivery and account growth
  • People and Practice Development
  • The Senior Manager will also develop methodology and best practices with the national Customer Experience resulting in published articles and potential speaking engagements
  • Coach and manage consultants from a project and career advisor relationship
  • Contribute to the development and expansion of the Digital practice
  • Responsible for key client relationships and growing those accounts within Customer Experience practice and cross selling to other areas within WMP
  • Actively lead and participate in business development with prospective clients including solution definition, pre-sales, estimating, negotiating and project planning all to achieve revenue goals at the Senior Manager level
  • The ideal candidate will have a minimum of eight years consulting to Fortune 500 and/or middle-market companies and will have lead and managed digital engagements across several industries
  • Deep understanding of how digital strategy and solutions fit into an organization’s holistic customer experience; ability to see the “bigger picture”, and execute accordingly
  • Experienced candidates must have at least 6 years of hands-on experience in digital, mobile, user experience, or ecommerce
  • Knowledge of leading digital platforms, such as SharePoint or Adobe CQ
  • Experience in leading and delivering end to end digital solutions, including strategy, vision, design, development, testing and training
  • Excellent organizational, verbal, presentation/facilitation and written communication skills
  • Ability to work well independently and with people teams including project stakeholders and project team members
2

Senior Digital Manager Resume Examples & Samples

  • Actively promote and enhance the development and marketing of Digital to the bank's clients by being a digital specialist
  • Predominantly provide the expertise to ensure technology teams develop and configure enhancements adequately to meet business needs and requirements
  • Maintain and service the global team, by providing Digital product development and advice
  • Extensive digital product strategy experience
  • Ideally institutional or commercial banking domain, ideally markets (FX, Rates, Fixed income)
  • Consultancy experience - developing digital strategies, concepts and influencing on the need for Digital
3

Digital Manager Resume Examples & Samples

  • Work with the Head of Digital and the brand team to develop, execute, refine and measure the digital strategy
  • Full end to end responsibility for all digital marketing activity, including SEO, SEM, social and CRM
  • Work with brand team and external agencies to implement clear, consistent communications and cost effective measurable campaigns
  • Develop, drive and execute web and digital platforms working with brand teams, international and local web agencies
  • Work with retailers to develop and manage their e-retail sites to drive footfall, sales and conversion to salon
  • Work alongside the Communications Team as digital PR liaison; assist in building the ePR strategy
  • Regular review of agreed digital KPI’s including ROI, suggesting improvements and seizing opportunities
  • Manage and review budget objectives and constantly monitor financial targets to ensure plans are me
  • Act as key consultant and digital expert to the marketing team and content owners, pro-actively share knowledge and expertise, be the source of information and inspiration on latest trends in the digital arena
4

Digital Manager Resume Examples & Samples

  • Develop digital marketing plans/strategies across channel websites and apps, in co-operation with the Marketing Director Australia/New Zealand and the international digital teams based in Los Angeles (E!) and London (Universal Channel, Syfy, 13th Street and Style)
  • Ownership of the eonline.com website for Australia and New Zealand, a leading celebrity and entertainment news website. Develop and implement website strategy to increase unique visitors, page impressions, video impressions across the site. Ability to use and act upon website analytics. Work in co-operation with the LA-based eonline international team to deliver a leading source of entertainment news and website that supports key E! programming
  • Develop and manage video syndication opportunities in co-operation with the Ad Sales Director and Marketing Director, building the revenue opportunity available via UNI video content. Identify video content requirement and collaborate with Australian, LA and London teams for delivery and fulfilment of partner obligations
  • Support Ad Sales team and their agency to develop and implement revenue-generating opportunities for eonline.com
  • Develop and implement traffic initiatives to build unique audience, page impressions and video impressions to the new syfy.com.au, launched March 2015
  • Operate channel websites for Universal Channel and 13th Street in Australia. Deliver a compelling user experience via creative, content, information and promotion that is accurate and consistent with channel and program brands
  • Identify and deliver digital solutions as needed for the Style channel and its programming and any other channels that may require digital platforms in future
  • Oversee X-channel promotions through the use of house banners across NBC-owned websites. Monitor and report on performance
  • Identify and execute upon appropriate opportunities for apps within the Australian and New Zealand markets, including E! app, Syfy Sync, etc
  • Management of one direct report, Digital & Social Media Executive
  • Working with the Digital & Social Media Executive, develop and oversee social media strategy across all channels. For E! and Syfy, support traffic and video objectives
  • Support channel Marketing Managers to conceptualise and execute digital marketing campaigns in the form of interactive activities, contest promotions etc
  • Manage channel electronic communications to building consumer database and assist with overall marketing objectives
  • Educate the business on emerging technologies and opportunities
  • Experience in managing websites, ideally for a tv channel/ media organisation
  • Experience in developing and implementing revenue-generating opportunities across digital
  • Ability to understand, interpret and action research and performance data such as traffic analytics, advertising analytics, social media campaign results
  • Proficient in Microsoft applications especially Word, Powerpoint and Excel. Photoshop and CMS knowledge an advantage. Ideally, basic design skill to support ad sales efforts
  • Experience working within small to medium sized budgets
  • Experience negotiating with external agencies/partners
  • Online and digital media experience with social media/ networking platforms
  • Willingness to work long hours, and on weekends with short notice
  • High levels of initiative with positive energy, able to work independently in a team environment
  • Good influencing and persuasive skills. Must have well-developed negotiating skills
  • Ability to work effectively with different teams and cultures
  • Excellent writing & communication skills
  • Ability to work under pressure and deliver within deadlines
  • Organized with excellent time management. Resourceful & driven
5

Digital Manager Resume Examples & Samples

  • Management & Development of Coca-Cola South Pacific Owned Web Assets (excl. social)
  • Ongoing management of Coke Rewards platform incl. management of agency partners, prizing, promotions, approvals (legal & marketing) & measurement
  • Management of transition of Coke Rewards platform to more effective CRM & promotion platform for Coke TM incl. development & management of project timelines & stakeholders
  • Bring structured purpose to Coke TM Digital eco-system
  • Management of other Coca-Cola South Pacific brand websites - Coca-Cola.com.au, Powerade.com.au, Fanta.com.au
  • Bring thought leadership & best practice to management of owned web assets
6

Digital Manager Resume Examples & Samples

  • Manage the placement of news content on all digital platforms
  • Produce new compelling content for news, sales and creative services
  • Manage digital alerts based on breaking news and weather situations
  • Manage web and social media strategies
  • Edits and maintains content according to SEO practices
  • Supervise other employees and assists them in producing web-based content
  • Keep management and staff abreast on latest technologies and corporate initiatives
7

Assistant Digital Manager Resume Examples & Samples

  • Assist Digital Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels; aligned with brand strategy and integrated in comprehensive 360 campaigns
  • Devise communication and digital marketing strategies to drive online traffic to the brand microsite on e-retailer websites
  • Plan and execute digital marketing projects covering all disciplines including Social Media, SEO/PPC, Website, CRM database, email, etc., and ensure digital objectives are met and projects are launched on time
  • Collaborate with marketing team on design and production of digital marketing collaterals e.g. promotional image, website, campaign ads and landing page, etc
  • Manage brand microsite on e-retailer websites and refresh schedule with members of the marketing, creative & production teams
  • Identify digital trends and emerging technologies to execute in digital marketing projects and keep brand in the forefront of digital marketing
8

Digital Manager Resume Examples & Samples

  • Ensure to place consumer insights at the heart of our marketing & business model
  • Drive marketing approach focusing on awareness, to an interactive & consumer centric model; focusing on customer satisfaction & value, bringing innovation and answering expectations of consumers more and more demanding, finding fresh information, the ability to buy wherever, whenever and whatever they want
  • Create and communicate guidelines for implementation; processes & tools, templates, partnerships…
  • Implement the proper KPIs, coordinate the appropriate deployment: educate, pilot, measure, share best practices,…
  • Ensure an outlook among competition & other industries: trends, intelligence, experimentation
9

International Senior Digital Manager Resume Examples & Samples

  • Develop strong activation ideas to express the brand on web and social through organic and paid content
  • Lead the execution of the digital strategy and content development ensuring the production of high quality digital asset, respecting time and budget constrains, ensuring that content production fits local consumer needs across our Markets
  • Represent the digital team in the weekly Events planning meetings to build the larger campaign strategy throughout the year across all categories, collaborating with C&I and Events teams. Ensuring that digital priorities are included in the overall Events planning meetins outcome
  • Sell in ideas to markets and act as point of contact for market and zone management
  • Determine set-up, including testing methodologies, reporting requirements, and tracking needs, to ensure full impact and efficiency of campaigns
  • Using analytics and search data to identify opportunities across all areas of digital including SEO, , Social Media, Display and Partnerships
  • Help to drive innovation and vision for our media strategies
  • What we are looking for
  • Experience of developing creative ideas for activation in store, ideally internationally
  • Knowledge of cosmetics is preferable but not compulsory
  • Previous digital experience required
  • Strong familiarity with digital channels (social, mobile, video, etc)
  • Expert user of MS PPT and Google Analytics
  • Knowledge and strong understanding of new trends in media and digital
10

Senior Digital Manager Resume Examples & Samples

  • Grow the local digital business by driving user engagement across digital channels and working with FM/Marketing, Ad Sales, Consumer Products and the Central Digital team to boost awareness and increase revenue from digital products and services
  • Work with Marketing, Programming and Creative to develop content plans to drive usage, brand awareness and revenues across; websites, YouTube channels, and other branded digital spaces. Maximise use and deployment of local and central shared content.Set and agree KPIs and regularly monitor the performance of websites, YouTube, Apps and other digital products, launched in the region, against these targets. Use insights and competitor analysis to identify trends and drive content and planning decisions
  • Work with marketing team to create best implementation of owned-media campaigns and cross platform promotions planned by them
  • Work closely with the commercial teams making sure Distribution, Advertising and Sponsorship projects, and new business opportunities, are developed and successfully integrated into the appropriate websites or platforms
  • Make sure all digital projects (marketing, programing or commercial) are delivered to Turner’s technical, legal, SEO, creative and editorial standards. Schedule updates, coordinate approvals and deliver projects on time and on budget
  • Work with PR and Marketing on the evolution of social media platforms
  • Significant and demonstrable experience in Digital production
  • Experience in briefing and commissioning digital agencies
  • Hands on experience in uploading and publishing content using CMS is essential
  • Track record in increasing audience across digital platforms
  • Excellent Team work capabilities and project management skills
  • Strong Strategic thinker, with ability to develop and implement both local and regional strategies
  • Media platforms
  • Experience in planning and coordinating multi-platform campaigns (across web, mobile, YouTube).Experience in briefing and commissioning digital agencies.Hands on experience in uploading and publishing content using CMS is essential
  • Track record in increasing audience across digital platforms.Good hands-on knowledge of web, mobile and social analytics systems (Omniture, Flurry etc.)
  • Good understanding of Microsoft Office, Adobe CS software packages, CMS tools and other standard social and digital software systems
  • Ability to work to tight deadlines
11

Digital Manager Resume Examples & Samples

  • Becomes the digital ambassador to spread digital culture & influence to key opinion leaders
  • Leads digital innovation, justifies plans & changes & Business case on ROI / Data analysis Leverages the power of consumer data for personalized marketing & services
  • Manages data platforms
  • Analyses digital data & KPIs to prospectively guide the business strategy
  • Makes deals for data collection (actionable, updated, useful…)
  • Helps in CRM management Uses data to develop content that connect with consumers (emotional / useful)
  • Briefs agencies to generate engaging content
  • Defines brand & product DNA
  • Defines every media specifics to better adapt relevant content Uses data to plan consistent & integrated touch points with our consumers
  • Maps & plans media, social media… strategy & investments
12

Nordic Digital Manager Resume Examples & Samples

  • A relevant master’s degree
  • Minimum 3 years of relevant experience preferably within FMCG
  • Fluent in English both spoken and written
  • Knowledge of one or more Nordic languages will be an advantage but is not a requirement
  • Solid experience of process management
  • Master user of Facebook, YouTube, Instagram and other social media platforms
  • Ability to manage complexity and drive projects
  • Passionate and confident in taking initiative
  • Ability to work independently and take on responsibility
13

Vans Digital Manager Nora Resume Examples & Samples

  • Responsible for overall timeline management with media agency for all key stories with paid media support (25%) (5)
  • Works closely with media agency and creative teams to manage the creation and development of paid media standard/custom units and video placements; plus works closely with social team on paid social placements, and coordinates asset delivery (25%) (5)
  • Responsible for tracking and tagging implementation, gives recommendations on floodlight tagging strategy, and assists on attribution modeling and process (20%) (4)
  • Responsible for coordinating feedback for all digital analytics, insights and reporting, and works with manager on report templates and approvals (25%) (5)
  • Works closely with necessary internal teams for campaign alignment and launch dates (5%) (4)
  • Bachelor's Degree (BA) or equivalent from four-year college or university preferred, or 5+ years related experience and/or training preferably in youth marketing, fashion, and/or action sports marketing in the digital space
  • Proven track record of creating engaging campaigns across multiple digital media platforms for a global brand, technology company and/or media network
  • Must have passion for and deep understanding of all things digital, across desktop, mobile and emerging technologies
  • Digital paid media expertise in planning, tracking and analytics, must be able to plan, execute and optimize paid media strategy
  • Able to work with a cross-departmental variety of stakeholders to achieve a common goal
  • General understanding of attribution modeling, double-click and tracking
  • Able to conduct data analysis for paid media
  • Comfortable managing an agency
  • Able to thrive in the atmosphere of the 24/7 digital space
14

Digital Manager Resume Examples & Samples

  • Curating and prioritising best in class content for the website (landing page, hub, category and product pages, articles, expert pages, switch the look, links to retailers etc.) Ensures all digital platforms are effectively supporting our campaigns in an engaging and timely manner
  • Managing web agencies & liaises with Marketing to ensure prioritisation of site developments
  • Helping the marketing team to plan and optimise all digital media investments ensuring cross media efficiency and tracking of results (includes tagging, implementation of cards, programmatic, paid social strategies for Facebook, Twitter, Instagram, Tumblr, and Pinterest)
  • Leveraging the reach of digital media investment by managing the delivery of Click To Buy functionality on our site and online marketing formats. Ensuring a quick and easy route to purchase which supports all our retail partners
  • Managing and deploying all digital tools and apps (e.g. Olapic, Make up genius and Studio Pro) ensuring they are regularly updated to reflect the news agenda and include product launches
  • Working closely with the ICC and DMI to identify CMS, workflow and site improvements – and take ownership of getting these live
  • Driving and owning e-commerce activity on behalf of the IMC team e.g. ensuring e-boutiques have a consistent look and feel, appropriate content (toolkit) , etc
  • Regularly analysing data reports in order to: demonstrate success, identify areas for improvement and provide actionable insight
  • Assisting the Social Media Manager with creating a commercially focused content management strategy identifying content gaps with our search agency. Helping to deliver content against these gaps
  • Implementing the brands CRM program working closely with Noorin and the CMI
  • Supporting and coaching the Marketing team
  • Building strong relationships with the brand DMIs to ensure the best content for UK market
  • Overall SEO and paid search excellence
  • Creative eye with attention to detail
  • Presentation skills – confident with conviction
  • Strong project management skills with the ability to influence and communicate effectively at all levels
  • Ability to work independently ensuring that regular updates are provided to key stakeholders
  • Ability to show evidence of working in a fast paced and demanding workplace
  • Hands on SEM/SEO/analytics management experience is desirable
  • Excellent team player willing to pitch in and support the wider team where required
15

Digital Manager Resume Examples & Samples

  • Large scale digital transformation programs
  • Digital strategy and business case development
  • Multichannel performance improvement programs focused on delivering improved customer experience, cost reduction and revenue growth
  • Proven high performance with digital consulting experience, ideally gained in a professional services or consulting environment
  • Professional presence and the confidence to operate at the most senior levels of an organisation
  • Proven experience and exposure to digital transformation programs
  • Demonstrated experience in leading/ supervising a high-performing team across multi-disciplines / functions within a complex stakeholder environment
16

Assistant Digital Manager Resume Examples & Samples

  • In charge of the initialization of a brand new CRM (customer database) program
  • To implement interactive CRM program and develop CRM strategy and campaigns
  • Develop membership incentive program, personalized communication plan, cross selling and up selling marketing scheme
  • Lead the construction of new brand website (PC and mobile versions) with interactive user experience and membership log in features
  • Generate big data insight to facilitate marketing strategy development
  • Recruit brand users to join membership program through digital campaigns on new product launches and pillar products
  • Control program budget and manage the external agencies and partners
  • Grow digital owned channels to build "always on brand presence” and enhance content strategy
  • Enhance brand website usability and improve goal conversion with insight provided by Google analytics
  • Content management : Develop creative, qualitative and appropriate content & features/ functionalities to support the brand’s or project’s ambition
  • Social media management : Create, develop, manage communities (consumers, bloggers, journalists, pharmacists or hairdressers if relevant…) and implement the social media strategy to support the brand’s / project‘s ambition
  • Monitor digital performance metrics, supervise SEO/SEM/Media agency to optimize digital media investment
  • Drive the transformation of L'Oréal from a Top/Down marketing approach focusing on awareness, to an interactive & consumer centric model; bringing innovation and answering expectations of consumers more and more
  • Learn cutting edge digital marketing technology. Think out of box and propose innovative digital method to improve current way of working/marketing/selling
17

Digital Manager Resume Examples & Samples

  • Managing & optimising our websites Including catalogue, content and links to e-retailers
  • Managing our web agencies and liaising with marketing to ensure prioritisation of site developments
  • Owning the relationship with our backend technical agency, Dog digital
  • Working with the data and analytics team to implement improvements based on data insight
  • SEO - ensuring resources are fully maximized and developing breakthrough relationships with I crossing, our search agency
  • Providing support to IMC manager on DMI requests on digital
  • Working with eNAMs to develop toolkits for e-retailers
  • Ensuring appropriate CMO suggested tools are on-boarded timely
  • Overseeing all site developments including structural, tool and, content
  • Working with iCrossing on Paid search, approve spend, brand strategy, brand/ category/ keywords, ad copy and landing pages
  • Building strong relationships with the brand DMIs to ensure best content for UK market
  • Working with the marketing, PR and commercial functions to produce content calendars for our social platforms
  • Managing implementation of content calendars to up-weight brand engagement and influence positive branded social discussions
  • Analysing and evaluating all brand coverage against agreed benchmarks or targets, and monitoring and evaluating competitor activity
  • Working with iCrossing to review content gaps and localize international content for UK consumers
  • Working with marketing to develop and execute digital campaigns: digital strategy, asset development, execution and review
  • Working with ecommerce and commercial teams to oversee creation and update of brand shops and retailer hosted content
  • Working with our social, search, web and media agencies on brand/product launches and campaigns, including roll out and post-launch reporting
18

Digital Manager Resume Examples & Samples

  • Oversee the creation of all new web platforms supported by the Digital Content Team
  • Manage external vendor relationships, ensuring scope and deliverables meet project requirements to deliver excellent user experience across all devices, browsers and social networks
  • Prepare all project briefs prior to site creation, and present those briefs to the agency partners
  • Facilitate the proper creation of site maps, wire frames, naming conventions, linkage strategies, etc., ensuring optimal site build
  • Serve as quality control on all digital assets handed off to agency partners ensuring requirements are met
  • QA test newly developed site test links provided by agency partners; reporting, tracking & resolving issues
  • Coordinate the launch of the sites, archiving of development materials and testing in live production
  • Obtain all training materials from agency partners needed to transfer knowledge to the internal teams during ongoing training sessions post-launch
  • Maintain the team’s three Your financial Life websites
  • Post new content to the websites weekly
  • Leverage keyword learnings to enhance search visibility and grow organic traffic; provide to site Editor for use within SEO
  • Conduct site audits and recommend solutions to support annual business goals and ROMI targets
  • Ensure quality control of the YFL sites
  • Monitor version control to ensure the final, approved versions of content are posted
  • Ensure all approvals are secured and catalogued prior to posting content
  • Ensure all content – particularly all graphics – are mobile-optimized
  • Serve as a technical advisor to the Digital Content Team
  • Provide technical support to the team’s Site Managers who maintain and enhance our additional web platforms
  • Scope out any maintenance, repairs or enhancements, as requested via email by the Site Managers
  • Manage the relationship with BMO Digital Development teams to ensure site enhancements are executed properly
  • Customize metrics dashboards for the team to provide regular metrics updates
  • Coordinate new custom metric tagging requests for campaigns and projects
  • Provide SEO best practices (and any other best practices), including conducting SEO process development and training
  • Develop process charts that deliver streamlined workflow & maximize efficiency
  • Undergraduate degree required; MBA a plus
  • 5+ years of experience in digital strategic consulting and planning
  • Strong knowledge of website development; information design; and digital advertising, email and social promotion
  • In-depth knowledge of internet, online user experience, eCommerce and web-based technology
  • Strong knowledge and understanding of the digital & mobile space
  • Outstanding project management and organization skills
  • Excellent knowledge and understanding of SEO, digital sales funnels, and conversion optimization
  • Proven experience driving leads, sales and other key web metrics through the digital channel, while deploying strategies to improve overall site traffic
  • Detail-oriented with solid organizational skills; strong communication skills; self-motivation and creativity
  • Experience in the financial sector, or similar industry, a plus
19

Digital Manager Resume Examples & Samples

  • You will grow the local digital business by driving user engagement across digital channels and working with FM/Marketing, Ad Sales, Consumer Products and the Central Digital team to boost awareness and increase revenue from digital products and services
  • You will work closely with Marketing, Programming and Creative to develop content plans to drive usage, brand awareness and revenues across; websites, YouTube channels, and other branded digital spaces. Maximise use and deployment of local and central shared content
  • You will set and agree KPIs and regularly monitor the performance of websites, YouTube, Apps and other digital products, launched in the region, against these targets
  • You will maintain and update websites and other branded channels aligning with local programming and marketing team’s stunt calendars
  • You will work with the marketing team to create best implementation of owned media campaigns and cross platform promotions planned by them
  • You will use insights and competitor analysis to identify trends and drive content and planning decisions
  • You will add relevant, engaging, content and refresh platforms as needed
  • You will work closely with the commercial teams making sure Distribution, Advertising and Sponsorship projects, and new business opportunities, are developed and successfully integrated into the appropriate websites or platforms
  • You will make sure that all digital projects (marketing, programing or commercial) are delivered to Turner's technical, legal, SEO, creative and editorial standards
  • You will handle local digital budget, commissions and contracts with external digital agencies and handle vendor security screening
20

Digital Manager, SEA Resume Examples & Samples

  • Manage all Digital related activity for the brand including but not limited to: Social media platfroms, CRM, Digital media
  • Manage, evaluate and coordinate all digital agencies in SEA level and coordinate for markets when needed (Social media, CRM, Digital media)
  • Work closely with the Brand Activation team to develop strategic plans including yearly calendars, new platform development, campaign roll out ideas, budget implementation, future strategies and KPI setting
  • Develop plans to grow the CRM and Social media databases across all consumer touch points (eCom, Retail marketing, social media) in the Market
  • Drive the markets distribution strategy, including facilitating any local content creation (aligned with the Omni Channel Brand Calendar)
  • Own and utilise all consumer data, data structure, segmentation
  • Set rules of engagement for consumer contact/direct communications in partnership with all stakeholders
  • Monitor and implement all Marketing Working budget relating to CRM and Social
21

Digital Manager Resume Examples & Samples

  • Lead the overall digital strategy within the business unit, including which tools, activities and execution will deliver the best return
  • Monitor that the strategy and initiatives are flawlessly executed
  • Coordinate agencies on the creation and development of digital campaigns and initiatives
  • Work with cross-functional departments to ensure flawless execution and seamless connection plans
  • Good interpersonal/communication skills and level of strategic thinking
  • Experience in marketing digital campaign development and execution
  • Deep understanding of an ever-changing marketing landscape and experience in project management
  • Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital
  • Working knowledge of
  • Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus
  • 4+ years’ industry and / or relevant work experience
22

Digital Manager Resume Examples & Samples

  • Create Content for Maison Margiela’s Facebook, Instagram, Twitter and other social media pages (fashion shows, ongoing campaigns, store openings, product news and events)
  • Manage Maison Margiela’s websites, and update all online tools with the latest content and news
  • Set-up the editorial calendar for the brand’s e-boutique and oversee weekly e-comm newsletters delivery
  • Establish a CRM strategy for the brand’s various communications channels: Corporate, Retail and Licenses
  • Advanced Community Management: monitor and optimize the effectiveness of social media campaigns, benchmark against competitors and industry standards, define KPIs and measure ROI
  • Identify influencers and evaluate opportunities for partnerships and special projects
  • Spearhead the creation of the brand’s new website and online portals (release date mid-2016)
  • Bachelor Degree in Marketing & Communication or Advertising
  • 6+ years minimum experience in an equivalent position in a fashion environment
  • Excellent knowledge of the Internet and social networks in general
  • Experience in optimization systems, processes reporting and dashboards
  • Experience in content management systems and wed admin tools
  • Good knowledge of the media world (PR and Communication)
  • Excellent writing skills and creativity
  • Excellent oral and written communication skills in English (mandatory) and in French
  • Rigor, and interpersonal skills
  • Team Spirit and excellent management skills
  • Adaptability and responsiveness
  • Ability to bring new ideas
  • Knowledge of Microsoft Word, Excel, Power Point, Outlook and Adobe Creative Suite
23

Senior Digital Manager Resume Examples & Samples

  • Define and implement digital strategies on French and African markets
  • Grow the local digital business by driving user engagement across digital channels and working with Marketing, Distribution, Ad Sales and the Central Digital team to boost awareness and increase revenue from digital products and services
  • Develop new digital products in line with business opportunities (Apps, OTT services, etc.)
  • Set and agree KPI’s and regularly monitor the performance of websites, YouTube, Social Media, Apps and other digital products, launched in the region, against these targets. Use insights and competitor analysis to identify trends and drive content and planning decisions
  • Make sure that websites and other branded channels are updated aligning with local programming and marketing team's stunt calendars. Add relevant, engaging, content and refresh platforms as needed
  • Make sure that owned-media campaigns and cross platform promotions are planned in line with programming and marketing priorities
  • Make sure all digital projects (marketing, programing or commercial) are delivered to Turner's technical, legal, SEO, creative and editorial standards
  • Schedule updates, coordinate approvals and deliver projects on time and on budget
  • Manage local digital team (2 marketing & digital managers, 3 producers)
  • Handle external digital agencies
24

Digital Manager Resume Examples & Samples

  • Grow the local digital business by driving user engagement across digital channels and working with FM/Marketing, Ad Sales, Consumer Products and the Central Digital team to boost awareness and increase revenue from digital products and services. Work with Marketing, Programming and Creative to develop content plans to drive usage, brand awareness and revenues across; websites, YouTube channels, and other branded digital spaces. Maximise use and deployment of local and central shared content
  • Set and agree KPIs and regularly monitor the performance of websites, YouTube, Apps and other digital products, launched in the region, against these targets. Use insights and competitor analysis to identify trends and drive content and planning decisions
  • Maintain and update websites and other branded channels aligning with local programming and marketing team's stunt calendars. Add relevant, engaging, content and refresh platforms as needed
  • Work closely with the commercial teams making sure Distribution, Advertising and Sponsorship projects, and new business opportunities, are developed and successfully integrated into the appropriate websites or platforms. - Make sure all digital projects (marketing, programing or commercial) are delivered to Turner's technical, legal, SEO, creative and editorial standards. Schedule updates, coordinate approvals and deliver projects on time and on budget
  • Handle local digital budget, commissions and contracts with external digital agencies and handle vendor security screening
  • Significant and demonstrable experience in Digital Production
  • Experience in planning and coordinating multi-platform campaigns (across web, mobile, YouTube)
  • Good hands-on knowledge of web, mobile and social analytic systems (Omniture, Flurry)
  • Ability to communicate at all levels both internally and externally
  • Good at cross-functional working
  • Flexible, proactive attitude
25

Digital Manager Resume Examples & Samples

  • EComm, IT, Media, PR, Customer Service, CRM, Retail, etc
  • Research and coordinate external resources and partners to service the global strategy
  • Process and suggest priorities in order to get the best return from the allocated budget
  • Involve digital analytics to monitor success of digital campaigns and shape future strategies
  • Coordinate and distribute documentation of project information with internal and external groups
  • Utilize internal resources (digital analytics and research) to deliver consumer insights which inform the business unit global strategy
  • Office software,
  • Development languages (including but not limited to: HTML, DHTML, Flash, Javascript, XML, asp, java, CSS),
  • Analytics systems,
  • Standard CMS platforms
  • Digital channels (social, owned and emerging technologies)
  • Understanding of and passion for the sports and fashion/entertainment industry
  • Good presentation and organizational skills
26

Digital Manager Resume Examples & Samples

  • Establish loud brand digital presence
  • To be innovative and disruptive
  • Bring consistent brand message
  • Change new generation athletes lives through sport
  • To get mobile focused in digital
  • Start user centric campaign development
  • Build sport campaigns as overarching brand message
  • Launch special projects internally & externally with key market players
  • Celebrate hero products & adidas services
  • Assert as sport expert
  • Obligatory
  • 3-5 years brand marketing background
  • Brillant digital skills with proved expérience over 5 years
  • Creator’s spirit
  • Strong project management
  • Analytical mind and attention to details
  • High self-organization and responsibility
27

IT Digital Manager Resume Examples & Samples

  • Serve as the primary IT contact with digital and e-Business teams on IT projects
  • Provide technical insight to the digital teams in the areas of digital and e-commerce strategy, planning, evaluating, prototyping and implementing
  • Provide technical direction for the development, design, and systems integration for digital projects from the definition phase through to implementation
  • Collaborate in implementing from an IT perspective, the digital marketing strategies supporting the Division / Brand Digital roadmap
  • Exhibit a broad understanding of the IT backbone of digital marketing and e-Business systems, leading industry trends and project delivery to enable the deployment of effective, efficient, competitive digital systems solutions across the different consumer touch points
  • Acquire solid understanding of the “big picture” Division / Brand Digital and e-commerce programs, working closely with each level of the organization
  • Maintain close awareness of internal customer’s priorities and activities and how they relate to overall objectives
  • Develop and manage strong relationship with digital and e-Business teams, other IT teams and external vendors
  • Facilitate web hosting delivery (through Group hosting partners) and ongoing solutions support
  • Ensure that proposed solutions are aligned with the L’Oreal IT standards and strategy
  • Stay informed on new digital solution trends and contributes to the IT digital strategy definition
  • Facilitate best practice sharing across Divisions to deliver best value for money and best solutions
  • Influence the Group Digital IT solutions to deliver the best Digital IT answers
  • Manage projects related to IT Digital
  • Minimum of 5 years of experience working within digital technology teams, potentially within an agency or consulting organization
  • In-depth knowledge and experience of digital marketing and E-Commerce IT technologies that are currently significant in the Digital Marketing industry
  • Clear understanding of web technologies like Java, .Net, PHP, Ruby, SQL, MYSQL, MSSQL, HTML 5, JavaScript, IIS, Apache, Performance fine tuning techniques, Flash, AJAX, Mobile platform,Web services, XML
  • Experience in B2C e-commerce delivery
  • Experience working with content management systems; DemandWare, Magento, SiteCore, etc
  • Experience with CRM and ESP solutions
  • Can communicate with authority within IT communities, yet also to Marketing and Digital non-technical teams
  • Ability to work closely with Security and Legal teams to ensure our digital solutions adhere to industry best practices
  • Working with Procurement the ability to clearly gather business requirements and translate these into RFP’s for new projects, contract negotiation. Third party supplier management
28

Digital Manager Resume Examples & Samples

  • Grow the local digital business by driving user engagement across the digital channels, whilst working with FM/Marketing, Ad Sales, Consumer Products and the Central Digital team to boost awareness and increase revenue from digital products and services
  • Work with Marketing, Programming and Creative to develop content plans to drive usage, brand awareness and revenues across; websites, YouTube channels, and other branded digital spaces. Maximise use and deployment of local and central shared content
  • Set and agree KPIs and regularly monitor the performance of websites, YouTube, Apps and other digital products launched in the region against these targets. Use insights and competitor analysis to identify trends and drive content and planning decisions
  • Maintain and update websites and other branded channels aligning with local programming and marketing team’s stunt calendars. Add relevant, engaging, content and refresh platforms as needed
  • Work closely with the commercial teams making sure Distribution, Advertising, Sponsorship projects and new business opportunities are developed and successfully integrated into the appropriate websites or platforms
  • Build Relationships with leading digital companies (Apple, Google, Facebook…) and capitalise on those relationships to leverage Turner’s content and its’ exposure
  • Demonstrable experience of driving revenues through creatively and commercially successful digital strategies
  • Good hands-on knowledge of web, mobile and social analytics systems (Omniture, Flurry etc.)
29

Digital Manager Resume Examples & Samples

  • Day-to-day supervision and execution of client campaigns including (and not limited to) social media
  • 2-3 years of digital and social media marketing experience with established agency or similar role for in-house marketing department
  • Must possess superior understanding of existing social media landscape including new and innovative tools, platforms, vendors and technologies
  • Direct experience working with social media campaigns, promotions management and reporting
  • Social community management experience; including content calendar creation, content development, copywriting, response paths and social crisis management
  • Familiarity with Google Analytics and conversation monitoring tools (Sysomos, Radian6, Brandwatch, Fohr Card, etc.)
  • Exceptional problem-resolution skills, including the ability to think creatively and prioritize multiple assignments in a dynamic and fast-paced environment
  • Exceptional verbal and written communication skills
  • Team player who thrives on collaboration. Has ability and desire to interact with people at all levels
30

Digital Manager Resume Examples & Samples

  • Analyze targeted global shoppers’ travel journey and identify key areas of developments of the brand, develop a multi touch points digital marketing strategy to accelerate digital capabilities
  • Work closely with corporate digital team, marketing team and external agencies to design and implement digital media plans, in-store digital initiatives and CRM events
  • Drive innovation and pilot expansion areas in digital marketing as an internal digital expert/consultant to the marketing and commercial teams
  • Identify and leverage the opportunities to partner with our clients on CRM platform, acquire consumer data and define appropriate analytics for building consumer loyalty
  • Measure and evaluate the effectiveness of digital initiatives, establish best practices and make recommendations for future optimization
31

Specials & Realities Digital Manager Resume Examples & Samples

  • Oversee daily updates to Telemundo’s Specials and Realities Multiplatform Digital Network
  • Analyze metrics and develop expertise in content performance
  • Develop and execute programming strategies to maximize viewership
  • Create, maintain, and distribute a weekly programming schedule and long range calendar
  • Coordinate with various internal teams to create & gather content assets
  • Review all content to make sure updates are timely and accurate
  • Work with on air and multiplatform programming to create schedules that are strategically in sync
  • Contribute new content ideas to brainstorm meetings
  • Create editorial plans
  • Work with Client Services team on the development of editorial products that can proposed in the marketplace
  • Work with Content & Programming team members to create consistent site updates
  • Strong knowledge of the novela genre desired
  • Experience in journalism, publicity or promotions desired
  • Must be very detail oriented
  • Ability to multi-task in a fast-paced, deadline-driven environment
32

Digital Manager Resume Examples & Samples

  • Possess at least 3 years of on-line/digital related working experience
  • Be expert in all aspects and trends of digital world
  • Have strong technical digital skills allowing to supervise designing of all digital tools and campaigns
  • Be experienced in both strategic and operational digital media planning
  • Has e-commerce experience
  • Enjoy seeking new and creative solutions to business problems
  • Possess strong analytical, communication and social skills
  • Are highly motivated and open to the international environment (studies/work experience abroad are welcome)
33

Digital Manager Resume Examples & Samples

  • Technology-savvy and passion for digital and social
  • Good understanding of website, search, user-experience design, and social platforms
  • A positive learning and working attitude
  • Attention to details and good project management
  • Ability to learn fast and adapt well in unfamiliar situations
  • Strong interpersonal skills and friendly personality
  • Proficient command of English and Thai
34

Digital Manager Resume Examples & Samples

  • Possess a Degree in Marketing or relevant
  • 5 to 8 years working exclusively in digital marketing for a CPG Marketer or Digital Agency
  • Deep understanding of the role digital plays in the integrated marketing consumer experience
  • Digital naive, fluent in digital ecosystem and how channels work together to optimize behavior, acquisition and sales
  • Strong leadership skill and be the catalyst of change for the organization
  • Possess consistent ability to influence through insight-based leadership
  • Must have the ability to display, through attitude and accomplishments, strong initiative for understanding and supporting business goals
  • Big picture mindset with ability to zoom in and out of details ; can balance both technical and strategic demands of the function
  • He/ she must thrive in a fast-paced environment , self-motivated and exhibit the highest personal and professional standards of integrity and ethics
  • Must be an strong people manager.Marketing
35

Digital Manager L Oréal Professionnel Resume Examples & Samples

  • Execute best in class content updates across L’Oréal Professionnel brand and eCommerce website
  • Implement strategic plans to increase engagement and conversion for our Salon Locator
  • Develop compelling marketing briefs in partnership with the brand and CRM teams
  • Drive the growth of the B2B Ecommerce platform ensuring a 1st class user experience
  • Drive the B2B e-commerce agenda and priorities in partnership with all brands in the Professional Products portfolio
  • Maximise the B2B ecommerce revenue by increasing customer conversion rate, basket value and increased retention
  • Lead on technical performance, ensuring the best in class user experience
  • Project lead IT, Hosting partner, DMI and agencies to conduct regular health checks, identifying and solving any issues
  • Proactively leverage and drive insights to deliver strategically enhancing website enhancements
  • Manage relationships with our search agency to implement strategic plans for SEO optimization, including content hubs and product copy as well as updates and improvements to site architecture
  • Develop and grow paid search, leveraging brand and non-brand terms as well as PLA’s
  • Analyse website visits using Google Analytics as well as data dashboards to offer recommendations to grow net visits, reduce bounce rate and UX improvements
  • Explore and propose other opportunities to reach new customers
  • Work closely with the Events team to deliver booking platforms that the events team can then populate with content
36

Digital Manager Resume Examples & Samples

  • Lead the effort to elevate our digital presence with our retailers by providing thought leadership in the areas of retailer websites, digital advertising, paid search and social media
  • Lead the Canadian Marketing digital efforts by partnering with the Digital Marketing team and the Canadian Marketing team to ensure projects are prioritized, resourced and completed on time
  • Partner with Digital Marketing and Sales to ensure B2B portal is optimized to serve our internal users and retail customers
  • Partner with content team to ensure consistent/complementary product content, messaging and merchandising between retail partner sites and brand sites
  • Implement the monthly editorial calendar through partnership with brand marketing
  • Work with 3rd party partners on the development and facilitation of digital programs that are leveraged across retail channels
  • Daily management of business correspondence regarding use of the B2B portal
  • Work with customers to provide support and customized digital solutions that meet specific needs
  • Partner with retailers to leverage their CRM efforts for brand communications
  • Proactively solve on-going issues of B2B customer with portal for optimal consumer experience
  • Escalate portal related support issues and respond to customers with timing and next steps
  • Provide monthly metrics on digital retail integration
  • Collaborate with Customer Marketing, Canada Marketing, Sales, and Digital Marketing to ensure our retailers are leveraging our content, assets and thought leadership to optimize our brand experience
  • Demonstrated success and thought leadership in digital marketing
  • Desire to work at both strategic and tactical levels
  • Demonstrated leadership skills and strategic thinking abilities required
  • Ability to handle multiple projects and priorities simultaneously
37

Digital Manager Resume Examples & Samples

  • Act as Analytic Lead with team members from various disciplines (Account, Strategy, Creative, Technology, Production) within the agency and the client to optimize and coordinate project strategies and tactics for individual campaigns
  • Identifies hypotheses, test designs, business cases and customer data requirements. Works with database and other business partners (internal and external) to procure and ensure the timely and accurate delivery of data elements required for analysis
  • Lead defining user requirements for re-engineering/new development projects. Performs testing for these projects
  • Produces actionable deliverables (e.g. scorecards, ad hoc and project summary reports) to support strategic planning activities
  • Presents project specific findings to team members and clients. Interprets industry and historic customer data and trends to provide insight into both completed projects as well as strategy for future efforts
  • Participates in development and training sessions; on boards and works with junior team members on getting up to speed of all main tenets of their position ensuring they understand the discipline and can handle the day-to-day responsibilities
  • Responsible for work for direct reports is delivered within the designated timeframe and meets the needs of internal and external clients
  • Must be able to apply critical thinking and decision making skills; Ability to work with large structured and unstructured data sets; Knowledge of basic statistics; Expertise in gathering data, performing analysis, developing campaign marketing analysis reports, and creating client presentations
  • Possess excellent organizational, time management and interpersonal skills and be able to work in a fast-paced environment; Ability to manage multiple projects simultaneously while remaining productive and focused in a facet paced, evolving environment
  • Effectively work closely with diverse teams and individuals and, at times, lead discussions and project teams
  • Ability to clearly communicate technical concepts to non-technical audiences
  • Can lead the client through multiple programs/projects from start to finish or provide relevant subject expertise from capability
  • Delivers prepared presentations with confidence; can discuss issues (as well as facts) in response to questions. Demonstrated ability to lead internal discussions on specific topics
  • Undergraduate Degree in Advertising, Communications, Marketing, Business Analytics, Statistics, Mathematics, Economics
  • Advanced proficiency in Microsoft Tools (Word, Excel, Powerpoint); pivot tables skills a plus
  • Minimum of 5yrs experience in either/or Marketing (CRM/Direct Marketing, Digital Media, Website, Social Media, Search Engine Optimization), Advertising, Automotive, Financial, Market Research
  • Highly proficient with website, email and/or digital media analytics reporting suites (Omniture Site Catalyst, WebTrends, Google Analytics, Responsys, DoubleClick, Pointroll, etc.); Experience with Digital Ad Technology (Ad Servers, DSP, Bid Management Platforms) a plus within Digital Media team
38

Digital Manager Resume Examples & Samples

  • Develop, implement and manage the company's digital strategy and ensure that the digital strategy is successfully embedded across the organisation and that digital platforms are successfully utilised across the company
  • Manage the re-design and development of the corporate website with a new focus on generating leads and conversions online as well as ensuring other business, regulatory, legal and accessibility requirements are addressed. The role will also be responsible for managing the transition from an information based website to a transactional website
  • Lead and manage an in-house digital team responsible for the CMS system, website management, digital content development, social media and digital marketing - in essence supporting all business units with their digital requirements
  • A deep commercial knowledge of the digital sales operation from promotion and marketing through to sales and operational logistics (delivery & cross channel) to drive sales is essential
  • Drive the implementation and adoption of key digital marketing tools (Analytics, Personalisation & DMP) to continuously improve results and work with the marketing team and marketing agencies to develop the most effect digital approach as part of an integrated communications plan
  • Manage the relationship with the web development and hosting company and other relevant agencies as required. Work closely with and manage cross-functional teams of UX / creative designers, web developers, technical architects, Business Analysts, IT application development teams, internal marketing and customer care teams and other internal/external stakeholders
  • Manage social media policies, procedures, governance, growth, engagement and channel development. This includes managing social media content plan and sourcing relevant content to improve customer engagement across our social channels
  • Proven experience of creating and executing effective digital communication campaigns and strategies that support business objectives
  • Responsible for the effective spend of digital marketing, social, and digital advertising budgets
  • Manage social media policies, procedures, governance, growth, engagement and channel development
  • Analyse and optimise of the conversion effectiveness of Digital platforms
  • Other duties as required from time to time
  • Relevant third level degree preferred with 8+ years project management in digital transformation or digital strategy implementation, ideally across the full digital spectrum of website development and support, digital marketing and social media
  • People management experience is essential. Digital Industry qualifications desirable
  • Experience in the delivery of web, mobile and e-commerce projects based on leading content management systems (e.g. Adobe AEM, Sitecore, Drupal, Episerver, Kentico, Roxen, etc.) desirable
  • Technical knowledge of web development and integration with corporate systems desirable
  • Experience of working across the full Digital spectrum in a retail or consumer environment is essential as is a strong background in creating demand using Digital platforms and techniques including display advertising, search engine marketing, social media marketing and content marketing
  • Ability to ensure the successful execution of projects by aligning cost, service and product selection to business needs and expectations
39

Digital Manager L Oreal Professionnal Products Resume Examples & Samples

  • Digital campaigns
  • Ownership and optimization of digital investments (media campaigns, e-retail, CRM, content, platforms…)
  • Select the relevant agencies (ex: social media, email..) , negotiate budget and own the relationship
  • Head of the digital team
40

Senior Digital Manager Resume Examples & Samples

  • A Bachelor's degree is required; an MBA or Master’s degree is a plus. Extensive experience working exclusively in digital marketing for significant, relevant companies (CPG, ecommerce, healthcare, media, telecoms etc)
  • Deep understanding of integrated marketing experience and the role digital plays in the marketing mix
  • Familiarity with segmentation, analytics and a general comfort with numbers; direct experience with web measurement/analytics a plus
  • A passion for understanding the consumer mindset and keeping up with media and technology trends; Familiarity with and hands-on use of all digital media platforms & channels is an asset
  • The ability to clearly articulate and present insight-based strategies, recommendations and results to team members and management is required
  • Able to be an individual contributor, willing and eager to work in a hands-on capacity is required. A leader and team-builder with a passion for working with creative people is mandatory
  • The ability to collaborate successfully and build relationships with internal teams, suppliers and agencies is required
  • Exceptional writing, communication/presentation and influence skills are also required
41

Senior IMC & Digital Manager Resume Examples & Samples

  • Lead the full IMC development for the brands under his/her responsibility, from the development of the Liquid & Linked idea to the generation of the connection plan which includes all contact points (owned, earned, paid & shared)
  • Initiate and lead the charter model process for Big Bets that have global scale and applicability including by not limited to FIFA 2018, Promotions and merchandising standards
  • Partner closely with a lead‐market team and will require a high degree of collaboration across marketing disciplines, geographies, and agency partners. Given the importance of digital, interactive and real‐time media in our connections strategies, digital marketing experience is preferred
  • Manage the relationship with key stakeholders involved in the marketing process of the IMC. Key internal stakeholders are: Account Managers, Marketing peers, Brand marketing, Legal & SRA. External stakeholders are McDonald’s customer, agencies (creative, connections, digital) and other partners
  • Lead the full IMC Development of the brands under his/her responsibility
  • Develop the Liquid & Linked idea (Stage 2 of the Marketing Process)
  • Develop a Connection tool kit to amplify the L&L idea, using owned, earned, shared and paid media
  • Guarantee that the marketing process is followed and in line with the Marketing Factory, IMC process
  • Ensure all policies and procedures of TCCC are properly managed
  • Manage the relationship with internal stakeholders
  • Ensure all GLOBAL and LOCAL teams are fully aligned throughout all stages of the projects
  • Full collaboration with the marketing directors in each region from the development of an IMC brief to the deployment of the initiative
  • Ensure that all communication is aligned with Customer, PAC, SRA & Legal to protect the reputation of our Company
  • Collaborate with the Global Customer & Commercial Leadership Team, Global Brand Team, Global Sports Marketing & Assets teams to align the plans to Global standards as well as to guarantee excellence in the implementation of the plans
  • Lead agencies responsible for the initiatives
  • Sr Manager will be responsible to inspire and lead our agencies to develop best in class work, in creative and connections developments
  • Responsible for agency selection, evaluation and compensation following the global guideline of the Agency Evaluation Tool. He/She will also manage the Pay for Performance model of the agencies
  • Scout for new agencies that can continue raising the bar in the plans we develop
  • Leveraging digital expertise in McDonald’s restaurants
  • The person will assist the IMC and Digital Marketing Strategy Director in developing breakthrough digital platforms which closely link to the brand plans and McDonald’s core platforms and implement them with the local markets
  • B. Assist in the development of consumer centric digital marketing experiences, communications & engagement year round
  • Manage the budget allocated to the initiatives
  • Responsible for the management of the non-working DME allocated for the initiatives under his/her management
  • Collaborative work with the FINANCE and DME teams to manage the Working capital allocated to the initiatives
  • Manage budget to generate under a productivity lens
  • IMC and Connections principles: Social at the heart, OESP, Liquid and Linked, Interconnected
  • Digital Marketing SME
  • Marketing process
  • Global integration
  • At least 7 years of experience in Communications and Digital Marketing
  • Areas of expertise include
  • Creative development
  • Connection planning strategy
  • Digital knowhow
  • Project management - extensive project management capabilities and demonstrated leadership
  • Social Media Marketing experience
  • Digital training preferred
  • Global experience leading and coordinating teams
  • BROAD understanding of the TCCC System
42

Digital Manager Resume Examples & Samples

  • Bachelor's degree in marketing, communications, business or equivalent years of experience in related field
  • Must have 3 years of experience in digital media advertising
  • Experience in the radio industry is a plus
  • Significant knowledge of digital advertising products including display, SEO, SEM, mobile, video pre-roll, RTB, email marketing, as well as identify other non-Scripps products to aid in conceptual and strategic ideas
  • Ability to listen to the clients' needs and translate client and business goals into innovative campaign strategies utilizing Scripps digital products
  • Conceptual thinking, that is grounded in client needs, trends and innovations in the digital landscape
  • Excellent communication skills and demonstrated ability to present ideas and respond to questions with customers, clients, managers and colleagues
  • Strong customer service and excellent organizational skills
  • Highly collaborative and ability to work with multi-functional teams (sales, marketing, product, creative teams)
  • Demonstrated ability in developing successful digital creative advertising campaigns
  • Ability to read, analyze, and interpret sales information and creative layouts, to inform strategic idea generation
  • Ability to take direction and generate reports, business correspondence, and presentations
  • Proficiency with Microsoft Office (PowerPoint, Excel, Word, Outlook)
  • Knowledge of digital advertising trends and its application to digital strategy on a client-specific basis
  • Experience with and ability to learn new software programs such as order management systems
  • Experience with graphic design packages (e.g. Illustrator, Photoshop)
  • Knowledge of radio and broadcast advertising is a plus
43

Senior Digital Manager Resume Examples & Samples

  • Implementation and amplification of the DE digital communication and activation plans
  • Managing the local websites and SoMe
  • Championing the power of digital owned & earned media channels
  • Allocating a growing digital budget effectively
  • Build the digital implantation and amplification of all marketing programs, in close collaboration with the WEBU Digital and Brand teams, and the DE Activation Managers
  • Activate the DE assets
  • Maintain a robust understanding of the digital landscape and competitive environment through appropriate personal development and networking opportunities, keeping up to date with external influencers and drivers and imparting this knowledge to the wider Franchise Marketing team
  • Work closely with the WEBU digital team to contribute and influence the digital strategy and import best practices from other markets
  • Build and maintain strong relationships with TCCC Global leads to maximise local learnings and access to our platforms
  • Build and maintain value-based relationships with key stakeholders and decision makers in the local digital environment
  • Work closely with CRM Mgr on loyalty platform
  • Develop and manage the local brands and corporate websites, and lead in the development of strong and positive brands and corporate image on digital
  • Tale the lead role in leveraging digital in the areas of crisis management , working closely with PAC
  • Select and manage digital agencies for DE
  • Assist in overseeing our corporate .de, Coke Journey, get happy app, global social media pages and some microsites & Apps as needed
  • Ensure continuous improvement of ROI and DMI efficiency, ensuring that tracking elements and measurements of success can be easily identified
  • Brand or Customer Digital Experience
  • Commercial and project management experience
  • 7 – 10 years of experience in preferably FMCG environment
44

Lancôme Digital Manager Resume Examples & Samples

  • Education : University graduate
  • Years of working experience: 6~8 years
  • Experience: At least 2 years Digital marketing and prefer the working experience in e-commerce management, digital media
  • Language : Fluent in both Korean and English
  • Other skills : Computer skill proficiency : MS PPT, Excel, Word
45

Digital Manager Resume Examples & Samples

  • Place consumer insights at the heart of our marketing & business Model
  • Drive the transformation of L'Oréal from a Top/Down marketing approach focusing on awareness, to an interactive & consumer centric model; focusing on customer satisfaction & value, bringing innovation and answering expectations of consumers more and more demanding, asking for fresh information, the ability to buy wherever, whenever and whatever they want
  • Drive change – make the business case: identify, influence across the organization and convince on the opportunity and urgency for change
  • Define the organization change path, for marketing, communication, sales, IT teams, and define human resources needs in coordination with HR
  • Create and communicate guidelines for implementation; processes & tools, templates, partnerships
  • Define and implement the proper KPIs, coordinate the appropriate deployment: educate, pilot, measure, share best practices
  • Ensure a strategic outlook among competition & other industries: trends, intelligence, experimentation
  • Ensure roll out of the following activities
  • Customer data, relationship and service management: deploy a strong customer knowledge and data management, and deploy a targeted contact & service strategy, appropriate relationship campaigns and tracking
  • Bachelor’s degree in Online Marketing, Advertising, Marketing, Communications or related field
  • Proven work experience in developing online content - strong background and experience in digital marketing and strategy
  • Expertise in on-line marketing, social media, CRM
  • Expertise in advertising and knowledge of the media landscape
  • Focusing on consumer expectations and satisfaction
  • E-business capacities, Business & Retail understanding
  • Profit and Loss Management
46

Digital Manager Resume Examples & Samples

  • Advise business stakeholders on best practices to maximize value and effectiveness of the website and related digital communications channels
  • Manage or adminstrate digital marketing system(s), define and disseminate best practices, develop and deploy procedures and policies to adhere regulatory and comliance needs
  • Defines project objectives, manages timelines, coordinates with subject matter experts on the development of communications and navigates the legal review process
  • Stays abreast of digital marketing trends, digital marketing technologies and emerging digital marketing channels (e.g. Social Media). Continually builds knowledge of the financial and regualtory environment
  • Establishes strong partnerships with business leads, marketing managers, information technology teams
47

Digital Manager Resume Examples & Samples

  • Knowledge of digital technologies and the online space (e.g. social media, cookies, mobile apps, Big Data, alternative payments), with particular focus on how these technologies are used to collect, use and/or share personal information
  • A successful candidate will be a privacy subject matter expert and current on industry activities and emerging technologies which impact privacy
  • Strong knowledge of financial privacy and other US customer privacy laws (i.e., GLBA/Reg P, CAN-SPAM, TCPA, FCRA/FACTA)
  • Understanding of the card payments industry
  • Ability to work with and influence diverse, cross-functional teams in complex and rapidly-changing environments
  • Strong and effective communications and client relationship/management skills
  • Experience in designing and implementing privacy related controls
  • Proficiency in strategic thinking and problem solving to enable business objectives while thinking through privacy as a complex risk discipline with significant impact on the reputation of the organization
  • Strong team player and self-motivation with the ability to handle multiple work streams and ad-hoc tasks simultaneously
  • Strong presentation skills, particularly in the development of professional and thoughtful materials
  • Ability to ask the “right” questions without having extensive knowledge in a particular business area
48

Digital Manager Resume Examples & Samples

  • Upload all site content including product information and imagery, homepage and blog
  • Manage critical path for online product launches, campaigns and promotions
  • Ensure product information, site UX and SEO are optimised in order to drive sales
  • Work with the creative team to create content for all digital channels and ensure processes follow the critical path
  • Have a creative eye and a clear understanding of the brand's DNA, aesthetic and 'tone of voice' maintaining this across platforms
  • Work both independently and with the PR team to create and implement the digital marketing strategy
  • Manage and upload content across social media platforms
  • Build and manage email marketing campaigns
  • Report on sales and performance across channels
  • Create a critical path for all processes and sign off with the Creative Director
  • Be innovative with ideas and ambitions for the brand while understanding the business needs
  • 2+ years’ experience in a similar role
  • Good knowledge of Magento CMS and platform management
  • Proven experience creating and uploading content for online channels (able to bring a portfolio to interview)
  • Strong understanding and experience managing social channels
  • Knowledge of SEO and digital marketing techniques
  • Good commercial awareness and experience reporting on performance
  • Working knowledge of Google Analytics
  • Good (ideally excellent) Photoshop skills
49

Digital Manager Global Resume Examples & Samples

  • Lead the development and execution of the media strategy, partnering with the agency
  • Lead development and implementation of long-term communication strategy for the Old Forester brand including: media partner evaluation, competitive benchmarking and internal share of voice evaluation
  • Lead the development of digital tools, overall planning for the Old Forester Distillery including launch communications, on-site IT development, integration into social and owned channels
  • Lead the digital support needs of the consumer experience at the Old Forester Distillery
  • Evaluate overall brand opportunities, market needs and digital program effectiveness to develop programs that grow the brand
  • Work with agency partners to develop digital programs to drive consistent 360 messaging around promotional platforms
  • Develop and deliver platform/program elements that solve business issues and better meet the market’s needs
  • Work with manager on development of agency SOW, budget, contract and creative development
  • Supports the Brand Manager and liaison with the ICD in the development, implementation and measurement of global ATL campaigns, programs and properties {CRM, etc.}
50

Public Service Digital Manager Resume Examples & Samples

  • Team with public service industry marketing leads to design and deliver great client experiences across integrated marketing programs and channels
  • Design and deliver highly relevant experiences to drive client interaction and engagement aligned to the stages of the marketing lifecycle
  • Possess a strong ability to range from setting and driving strategy to managing tactical execution
  • Utilize data, research, and insights as well as knowledge of key competitors’ services and experiences to differentiate Accenture in the marketplace on channel
  • Serve as a social media evangelist to internal stakeholders, providing social media expertise to effectively leverage marketing campaigns for social CRM
  • Maintain and advance global industry website presences with a focus on high quality design, navigability, content and optimization, to deliver exceptional client experiences
  • Advise industry marketing leadership on digital and social trends and devise strategic plans to evolve our approach and capabilities against top opportunities
  • Function as a strategic, analytical problem solver, results oriented, with experience applying analytics to set digital benchmarks and deliver against business KPIs
  • Lead the industry digital marketing capability, including management of project scopes, schedules, budgets, and assigned resources
  • Drive results through digital marketing, especially search engine optimization, email, LinkedIn and Twitter social marketing, social CRM, paid search, and banner ads
  • Serve as a member of the Public Service Industry Marketing Leadership Team, proactively collaborating with industry marketing to drive and evolve strategy and execution
  • Minimum of 5 years of experience leading global digital teams
  • Active and present on social media
  • Proven experience in Digital Marketing Strategy Development and Planning
  • Proven experience in B2B digital /social media marketing
  • Proven Experience in Metrics Based Digital Marketing Programs and ROI
  • Proven Experience with Salesforce or similar Marketing Contacts Database
  • Proven self-starter with strong hands-on orientation
  • Proven ability to manage, lead, inspire and grow direct and indirect reports
  • Proven ability to collaborate cross-functionallyAbility to work independently/autonomously
  • Ability to manage a large project load of multidisciplinary projects
  • Ability to prioritize, identify and raise possible conflicts, and problem solve to meet deadlines
  • Meticulous attention to detail, quality assurance
  • Ability to deliver results in an environment requiring influence and leadership of teams and resources that do not directly report to the individual
  • Ability to explain technical information to non-technical users
  • Strong analytical, problem-solving, and risk management skills
  • Ability to quickly understand and validate the business problem
  • Exceptional ability to maintain timelines and budget
  • Excellent written and oral communication skills with ability to clearly communicate
  • Takes initiative with proven experience working independently and as a team member
  • Strong organizational, multi-tasking and time-management skills
  • Ability to tightly collaborate with people from diverse cultures and backgrounds
  • Demonstrated track record of exceeding established goals on a consistent basis
  • Proven ability to work with multiple teams and manage competing priorities simultaneously
  • Solid interpersonal skills, enthusiastic, congenial, and assertive
51

Digital Manager Resume Examples & Samples

  • Undertake exploration of new digital business development opportunities to create viable business models and build the NBCU portfolio across ANZ
  • Develop and manage video syndication opportunities in co-operation with Ad Sales to create, deliver and monetise. Work closely with the E! International digital team to gather key learnings
  • Develop rich digital marketing plans/strategies across Networks’ brands, to include websites, apps, video players (YouTube, etc.), search and social media
  • Identify objectives by brand and market, a combination of revenue generation and/or promotional efforts. Grow an engaged audience across all digital platforms
  • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
  • Forge strong relationships with digital/social media platforms including Google, YouTube, FB, Instagram, Snapchat, Twitter
  • Utilise strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points
  • Identify trends and insights, and optimise spend and performance based on the insights
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Manage the budget for digital projects and social media
  • Work with internal stakeholders throughout the world and external stakeholders such as agencies and Affiliates to optimise user experience
  • Work with Marketing Managers to advised on digital media plans
  • Manage the Digital Content Producer and construct a collaborate relationship with Bravo’s Digital and Social Media Manager
  • Developing digital and social media strategy for media brands
  • Strong commercial understanding (ad sales, affiliate sales). Experience in developing and implementing revenue-generating opportunities
  • Be a digital leader and be able to inspire the ANZ team
  • Strong and proven project management skills
  • Strong analytical skills, understanding of market research
  • Good communicator with strong interpersonal and business skills, confident in communication with senior management, affiliates and clients
  • Strong written and presentation skills (preparing and giving presentations to senior management, clients, large audiences)
52

Global Digital Manager, Europe & Africa Resume Examples & Samples

  • Experience in consumer digital marketing with experience of through- the - line campaign planning, generating creative work, agency management and media planning
  • Experience of website management, digital promotions, lead generation, eCRM (consumer database management), digital market research, agency/vendor management
  • Good understanding of media strategy and planning issues
  • Experience of large, global brands and multi-market project and programme delivery
  • Proven track record to increase sales, ROI, and brand equity
  • Detail-oriented and an excellent problem-solver. Can multi-task and juggle many simultaneous priorities
  • Global experience with focus on BRIC/US
53

Global Digital Manager, Europe & Africa Resume Examples & Samples

  • Understand of technical aspects of digital Technology mandatory; software/coding experience preferred but not mandatory
  • Have a deep passion and understanding for the consumer and the customer and a comprehensive knowledge of how digital influences consumers/customers in a digitally enabled world
  • Excellent copywriting skills
  • Excellent project management skills and understanding of lead generation best practices
  • An in-depth proven knowledge and understanding of the search engine marketing industry and search engine optimization best practices
  • Experience with Google Analytics is a must. Experience with Google AdWords, Moz, Raven, Marketo, Salesforce, and other analytics, PPC and SEO tools is a big plus
  • Proficient in standard Microsoft, Adobe design programs
  • Proven SEM experience managing PPC campaigns across Google, Yahoo , Bing, Badu, and Yandex
  • Up-to-date with the latest market trends and best practices in SEO and SEM
54

Digital Manager Resume Examples & Samples

  • 6 - 8 years' experience in digital marketing, preferably in e-commerce or FMCG
  • Experience in building Strategic and Annual Digital Marketing Plans to deliver on MJN brands’ objectives
  • Specific hands-on experience with performance marketing channels such as Paid Search, Paid Social, Programmatic Display, and SEO
  • Data driven, with experience in relevant web analytics platforms (e.g. Google Analytics, Kissmetrics)
55

Digital Manager Brands Resume Examples & Samples

  • Develop the annual Brand Digital Plan for non-conventional media and development of third party strategic partnerships
  • Oversee the targeting and media strategy of assigned Brand digital investments
  • Deliver all campaigns in full and on time, meeting or exceeding brands category performance benchmarks
  • Collaborate with Planning and Analytic teams within the Consumer Connections unit to develop solutions that will enhance brands digital operational efficiency and improve performance
  • Proactively make recommendations on rate to the digital agencies and consult on media restrictions to provide an understanding to the brand/marketing managers on the levers that influence delivery
  • University degree in marketing /business or other related discipline. Postgraduate Qualifications is an advantage
  • 4-6 years proven and strong Brand and Trade Marketing experience
  • Minimum 2 years proven experience of Digital marketing strategy development and implementation
  • Ability to work under own initiative / pro-activity
  • Excellent commercial judgement and acumen
  • Proven experience of working on Digital Activation platforms & understanding of Execution standards required for the demanding consumer
  • Experienced at managing key stakeholders nationally & internationally
56

Digital Manager Resume Examples & Samples

  • Input the Digital Brands Strategy: evaluating and proposing strategic courses of action, solutions on I-Marketing and defining best business models for TCCC / Ability to identify opportunities for growth and incremental opportunities with Digital, Creative & Media Agencies, and with IMC and Brand team
  • Custodian of the Digital Projects & Content: to Manage I-marketing Projects at a regional level, Partner with the Creative Excellence (CE) for Digital Content creation and Support local teams for local projects / to handle I-Marketing routines across the region
  • Supervising SIC Operations (monitoring/listening, responding/moderation, content, analysis, Community Management ) according to aligned strategy,system-wide social media objectives, predefined processes & KPIs / Ensure content optimization for Integrated Marketing Communication & Public Affairs Communication (PAC)
  • System Integration and Alignment Management: Ensure all the relevant internal stakeholders are periodically aligned, updated and integrated through reporting, meetings and alerts when / where required
  • Sharing Analysis and Learnings with KO Stakeholders: Ensuring effective reporting for NAR brands, corporate reputation and issues related to the drivers and threats of reputation and share daily/weekly/monthly reports including action plans. Provide comprehensive social media buzz monitoring and intelligence reports timely, to stakeholders in TCCC system, on all brands and corporate reputation, by working closely with PAC, Knowledge & Insights and buzz monitoring agency
  • Budget Management: Projecting, Managing and Controlling SIC operational budget (Manage directly the SIC spend of 1,4 million) / Influence the brands and corporate spend in the social media arena
  • Hiring - Involved
  • Terminations - Involved
  • Coordination of work - Involved
  • Performance Reviews - Not Involved
  • Team Leadership - Not Involved
  • Indirect Supervision - Decision Maker
  • 7 - 10 years of previous work experience are required
  • University / Bachelor degree is the minimum education level required
  • Strong background in Digital/Social Media platforms
  • Knowledge of new social media trends: knowledge on emerging new approaches and trends in social media etc. Understanding of popular social networks – design, functionality, users / Understanding what’s possible on the various technology platforms and the ability to educate and integrate the needs of clients, creative & operational teams
  • Experience in developing and implementing tactical plans — including inspired and moderated solutions — that build and nurture online communities and stakeholder relationships
  • Adept in analysing reports and gleaning insights in order to provide value back to the business
  • Experience establishing metrics, gleaning community insights, understanding opportunities and threats and reporting/recommending strategies that achieve marketing and corporate goals
  • Able to demonstrate knowledge on key issues and trends among stakeholders and in the community to proactively it will respond reactively in the relevant manner
  • Demonstrated ability to work with Marketing (IMC and Brand), PAC, Legal, etc. on developing on-brand messaging that best represents their voice and tone online and incentivizing user-generated content creation and sharing
  • Demonstrated ability to lead, partner and work within cross-functional teams to manage issues
  • Background in operations and partnership/vendor management
  • Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc
  • Experience in handling issues and incidents
  • 10 - 12 years of work experience
  • Postgraduate/ Master Degree is desired education level
  • Demonstrated ability to lead, partner and work within cross-functional teams to manage issue
57

Digital Manager Resume Examples & Samples

  • Provide day to day leadership on client social and IRM programs
  • Independently develop project plans including budgets, scopes of work and schedules
  • Manage large projects and/or multiple projects of various types and timelines simultaneously, effectively and effectively
  • Act as both mentor and team member – you will direct and you will contribute
  • Have at least 3-5 years of experience within the digital marketing industry (previous agency experience preferred)
  • Demonstrate a strong understanding of social media strategy, with experience managing social media platforms and campaigns for major consumer brands
  • Have experience writing and managing social media assets, syndicating content via social networks, assisting on digital production products, and editorial development
  • Hold strong knowledge of industry best practices
  • Excel in project management and working with cross-functional teams
  • Have excellent written and verbal communications skills with the ability to effectively communicate with clients and internal team members across multiple levels, building trust in your abilities to get the job done effectively
  • Have excellent organization and time management skills
  • Microsoft Office (experience supporting the development of presentations)
  • Social media platforms and community management tools including but not limited to Twitter, Facebook, Facebook OpenGraph and Insights, Google Analytics, Hootsuite, TweetDeck, Adobe Photoshop
58

Digital Manager Resume Examples & Samples

  • Onsite Agency Representation
  • Have 5-7 years’ experience within the digital marketing industry with a strong understanding of social media strategy
  • Experience managing social media platforms and campaigns for major consumer brands
  • Community management experience required
  • Working knowledge of the nuances between paid, earned and owned approaches
  • Experience working with creative and editorial teams
  • Strong writing, storytelling and presentation skills
  • Ability to define solutions that will generate successful results for the client; takes pride in being creative and resourceful in approach to getting things done
  • Ability to work both collaboratively and independently. A demonstrated self-starter and work well within a highly collaborative, multi-disciplinary team
  • Have very strong written and verbal communications skills
  • Be able and eager to quickly learn new systems and tools
  • Ability to learn client voice/tone and implement broadly in social media channels
  • Social media platforms and community management tools including but not limited to Hootsuite, Opal, Twitter, Facebook, Facebook OpenGraph and Insights, Instagram, Snapchat, Pinterest, Google Analytics, Adobe Marketing Cloud, Brandwatch, etc
59

Omni Channel & E-tail Digital Manager Resume Examples & Samples

  • Lead strategy, implementation and insights that drive RB’s Omni channel approach and understand how it works within the overall Brand Communications Strategy
  • Utilise insights to define the Digital Shopper Journey (initial touch point through to purchase - offline or online)
  • Clear strategy to recommend most effective online URL/page destination for brand traffic, ensuring consistent consumer journey from click through to Omni-channels
  • Work with SEO Taskforce to drive one search vision, informing on how etail search compliments brand SEO and PPC campaigns to produce a holistic search strategy
  • Establish how we close the loop between research & purchase via media owners and retail partners (both offline & online)
  • Align with heads of Marketing and Etailing team to support brand strategies across all eRetail and Pure Play accounts
  • Winning in Search - Lead key vendor relationships (ie Amazon - AMG media/Hooklogic) defining RB strategy across these platforms to deliver sales growth and strong ROI
  • Tracking JBP investment levels and understanding contract and commitments within vendor agreements
  • Leading QBRs and quarterly brand sessions with main etail suppliers
  • AMS PPC strategy – working with e-commerce sales team to define AMS PPC strategy, testing, reporting and optimisation
  • Support marketing and PO1 teams across e-search platforms to drive best practice and optimizing ROI potential
  • Define requirements. build proposal and reporting solution for external SEO E-tail performance (ie Bright edge)
  • Focus on new innovations across Omni channels, new programs and platforms testing to understand value of each offering in the market
  • Collaborate closely and frequently with the assigned Brand, Trade Marketing, Sales and EBU activation teams to co-develop and execute Omni-channel marketing programs
  • Extract data from media analytics platforms & work with CMI to define clear KPI and benchmarks to track performance into a reporting framework
  • Lead Retailer Media Partnerships and agency coordination, working closely with the Etailing NAMs on etailer partner programs managing day-to-day strategy and execution
  • Support PO1 teams in content creation and to deliver vs EBU deployment kit
  • Implement content factory project and principles, applied across Etail platforms in UK market (Ie Amazon/brandbank)
  • Overseeing display investment, working closely with Zenith team, offering brand support around planning, buying and optimisation
  • Self-motivated, highly flexible and takes the initiative to do what’s needed
  • Internationally mobile – potential need to travel during role due to global nature of RB
  • 4-5 years of agency-side or brand experience, with strong experience working with digital and shopper space
  • Functions as a “go to” expert in (at least) one or several areas of analytics focus (paid, owned, earned, advanced analytics, ROI analyses, data driven communications); understanding of most areas; statistical background a plus (in addition to digital)
  • Strong track record of contributing to the new business process and growing teams
  • Experience working across a number of different industry verticals and categories so that experience and wisdom can be called upon for strategic advantage
  • Savvy and knowledgeable about current trends, innovations and best practices
  • Experienced people manager with strong influencing skills
  • A commitment to excellence with a positive and resilient attitude
  • Bachelor’s degree, preferably in marketing, communications, or business. MBA a plus
  • Exceptionally strong communications and presentation skills
  • Strongly results oriented with demonstrable track record of success
  • Ability to handle ambiguity
60

International Digital Manager Resume Examples & Samples

  • Drive annual digital planning process and develop integrated plans in alignment with key therapeutic stakeholders
  • Provide relevant multi-channel and customer-centric digital insights and research to inform core activities and experimentation recommendations, develop related business cases and advocate to stakeholders
  • Manage appropriate planning and execution of novel digital initiatives with internal and external suppliers, and in accordance to financial, legal, and healthcare compliance policy and guidance
  • Map, drive, and steward meaningful standards and matrix collaboration frameworks with various global, regional and key country partners
  • Through succession management, a preferred candidate has been identified for this role, however we are open to receive applications from candidates who feel they meet the criteria needed
61

Group Digital Manager Resume Examples & Samples

  • Proven experience of working in digital sales or agency related role
  • Proven experience of managing trading relationships
  • Proven experience of negotiating deals
  • Experience of creating and presenting sales materials and documents to agencies
  • An in-depth understanding of digital media sales and advertising process
  • A strong knowledge of the commercial market and trading mechanics
  • Knowledge of C4’s competitors and other media
  • Extensive relationship management experience
  • Self-motivated and enjoy working to targets
  • Comfortable working to tight deadlines
  • Keeps updated with industry knowledge
62

Digital Manager Resume Examples & Samples

  • Undergraduate degree with an excellent academic record in software development, digital science, big data, etc
  • 3-5 plus years of experience, with a minimum of 1-2 years of leadership experience
  • Experience in a technical environment
  • Client facing or consulting experience is a plus
  • Entrepreneurial mindset is ideal – able to create a vision for the future and deliver on it
  • Previous experience in startups or in growing a professional service is a plus
  • Ability to articulate meaningful and measurable business impact from analytical tools and data
  • Strong drive and energy levels – wants to make a difference and grow professionally
  • Flexibility to travel regionally and globally on occasional basis
63

Online & Digital Manager Resume Examples & Samples

  • Owner of the One For All online strategy and the KPI’s set
  • Owner of all One For All websites
  • Owner of all One For All digital support tools eg. APP, product selectors
  • Owner of the One For All e-tail content strategy
  • Owner of the online budget
  • Optimize the online strategy within the marketing mix and the company goals
  • Optimize the online customer journey
  • Optimize our digital tools to support the One For All brand
  • Manage, analyze and optimize all One For All websites and web shops
  • Manage, analyze and optimize all brand activation campaigns (SEO+SEA)
  • Initiate new online and digital projects that drive (online) sales
  • Monitor and analyze all online and digital efforts and be able to translate those into relevant activities
  • Manage, analyze and optimize all e-tail activation campaigns, eg Amazon
  • Manage and coach external online partners eg. graphic designers, web developers, APP builders, fulfillment partner, consultancy etc
  • Work closely with our Customer Service Center to optimize our Online Self Support strategy
  • Coaching and managing the online team 1,5 FTE, within the marketing team
  • Google analytics
  • AMAZON
  • SEO+SEA
  • Direct marketing
  • Social Media
  • Basic knowledge about HTML, CSS, Photoshop is a plus
  • Fluent in English (any additional language is a plus)
64

Senior Digital Manager Resume Examples & Samples

  • Management of the digital relationship with all clients
  • Manage the planning, delivery, optimisation and analysis of digital programs, creative digital ideas, digital media partnerships and digital innovations based on the communications strategy and role of digital
  • Manage delivery of best practise with media partners and industry bodies
  • Ensure clients are aware of the latest Digital trends and innovations
  • Manage the quality of the digital output of local UM teams
65

Digital Manager Resume Examples & Samples

  • Solid project management skills to lead and push for execution and progress
  • Good communication skills, especially with sales team, to provide timely and helpful answers
  • Quick understanding on allergy babies and families to optimize user-experience
  • Quick learner on allergy related knowledge, product information and business flow
  • Working experience: 5 years above
  • Education: bachelor degree
  • Familiar with office software
66

Digital Manager Resume Examples & Samples

  • BA/BSc (Hons) degree
  • Experience in digital marketing within a large, global business
  • Ability to assess, organize, prioritize, estimate, execute and deliver results on a variety of concurrent activities
  • Proven delivery of complex global digital channel strategy across multiple departments with the ability to drive planning and scheduling to ensure metrics and reports are available on schedule
  • Able to establish and foster close working relationships with matrix partners
  • Strong planning and deliverable tracking; attention to detail
  • Able to adapt deployment approach in line with business needs
  • Able to hit the ground running and demonstrate a persistent drive to completion
  • Strong English language proficiency and experienced in working within a global, multi-cultural work environment
  • Product launch digital marketing experience
  • Project management qualifications (Prince 2, PM)
  • Experience within a Pharmaceutical/Healthcare company
  • MCM and digital assets development
  • Lead the development of Trelegy digital campaign components (ipad, webinars, expert vides, etc) and of the Trelegy MCM launch plan, integrated with the overall commercial campaign
  • Lead the development of Incruse & Relvar combination global campaign content and materials which includes Veeva interactive (iPad), print sales aids, e-presentations, webinars, expert videos, promotional meeting-in-a-box and web content
  • Leading the Incruse & Relvar combination 2018 MCM plan
  • Co-creation
  • To develop exceptional content, the person will need to work in partnership with the Franchise Markets to collaborate on development of the campaign materials
  • Work in partnership with the respiratory Global MCM team to develop plans aligned to Reach, Acquisition, Conversion and Engagement (RACE), identifying opportunities to engage customers through insight
  • Other responsibilities
  • Open Triple & Trelegy sales force / cross functional engagement planning and execution (via digital channels)
  • Support Trelegy 2nd brand strategy and operational planning
67

Group Digital Manager Resume Examples & Samples

  • Work with Digital and Creative Leader and Agency Principal in the annual negotiation of revenue commitments for agency groups, adhering to the pricing and sales strategies set by the Digital and Creative Leader and Head of Digital Innovation and Partnerships
  • Build and maintain a high market profile with a set of senior agency contacts (HoD level) from within defined agency group ensuring they are kept fully up to date with the Channel 4 digital proposition
  • Proactively pitching to agencies for specific online and VoD business and answering agency briefs; This includes
  • Pitching new products, propositions, platforms as developed by the Digital Leader
  • Adhering to the pricing and sales strategy set by the Digital Leader
  • Working with the Campaigns & Projects team and other departments as necessary for successful campaign implementation
  • Likely to work on the most complex or largest briefs
  • Work with other members of the integrated sales team and other departments to promote C4’s full range of offer including cross-platform propositions
  • Support Agency Principal’s in executing agency plan
  • Develop key materials to present to agencies or internally with other commercial managers and more senior staff
  • Manage agency relationships on an on-going basis to ensure revenue maximisation going forward and be the escalation point for digital issues
  • Work with Agency Principal to ensure team achieves the highest standards of service levels across relevant agencies
  • Ensure direct report has high market visibility and a reputation for sales excellence and are working to a coherent and challenging development plans
  • Influence senior product (editorial) management to ensure commercial requirements are met
  • Help maintain a stimulating, dynamic and “do it first” sales environment
  • Represent Channel 4 digital to the wider advertising community E.g. Thinkbox and IAB
  • Maintain and share with the wider agency group a deep understanding of the digital landscape and it’s strategic impact on Channel 4
  • Good understanding of the technical aspects of non-linear including all emerging technologies
  • Excellent understanding of commercial strategies for online publishers and experience of successful implementation of strategies
  • Excellent presentational skills – ability to create persuasive impactful sales presentations / ability to frame a problem/solution visually and creatively
  • Advanced client management skills to ensure customer satisfaction and repeat business to maximise ongoing revenues
  • Complex negotiation skills are essential in order to resolve any conflict between stakeholders
  • Ability to turn data, facts and evidence into compelling and persuasive sales stories
  • Extensive knowledge of digital and media landscape
  • University degree / further education in related field
  • Professional qualification
  • Several years relevant experience within online sales or working within a relevant team at a media agency
  • Coherent understanding of video advertising
  • Highly developed sales, diplomacy and negotiation skills
  • Several years team management experience
  • Full understanding of digital trading
68

Amea Glad & Burt s Bees Asia Digital Manager Resume Examples & Samples

  • Partner with digital agencies and brand teams to develop strategy, recommend platforms and generate content for local jewels support with a consistent and unified voice; supervise community management and always on content ensuring flawless execution (on time and on budget). Manage the content engine required of real-time marketing, leveraging global assets and develop local content as needed. Curate content and manage local partnerships accordingly
  • Partner with Brand and E-Comm Sales teams to develop world class programs and assets aligned to e-commerce plans providing all relevant assets and approvals on digital creative for SMG
  • Work jointly with brand teams and media agencies to activate the digital buy setting the right KPIs and tracking the results. Develop and manage Paid Social and Digital media programmers, according to brand and MarComm principles, and with insights, analytics and effective ROI
  • Manage the LRP and Forecasting process for the Digital Marketing Plan & deliver the targets
  • Strategy & Planning
  • Content Strategy definition
  • Annual Planning, calendar of activities
  • Owned
  • Website development: Design, content definition, updates
  • Mobile: apps development
  • Earned
  • Social Media: Trends, how to use social platforms, Community management, always on support
  • Working with KOLs / Influencers on social channels
  • Paid
  • Digital media buying (programmatic, sponsored content, native advertising, etc.)
  • Activations to support brands
  • Video
  • Consumer promo support
  • Brand equity building
  • E-Comm: Digital shelf management,assets & content development relevant to e-comm, demand creation planning, loyalty and incentives, planning with retailers
  • English: MANDATORY to be able to communicate ideas in written and oral messages and understand presentations, conferences over the phone
  • Leadership and influence: Ability to influence and build consensus with partners and at all levels of the AMEA and Clorox organization
  • Planning & Organization: Proven Project and Agency management. Ability to manage a high workload and prioritize effectively
  • Communication: Superior oral and written presentation skills
  • Analytical & Decision-Making: Proven ability to harness analytic skills while breeding high creativity and experimentation
  • Excellent interpersonal and team-working skills
69

Digital Manager Resume Examples & Samples

  • To ensure that digital insight is at the heart of our product and service offering to clients
  • To develop insights from digital tools
  • To liaise across our digital operating companies to ensure smooth activation of the digital elements of our plans and strategies
  • You will work with clients to ensure reports are understood and that optimisation recommendations are actioned across the D.A.N operating companies
70

Digital Manager Resume Examples & Samples

  • Support the deployment of CMD’s e-marketing plan within APAC & support deployment of vertical programs online for APAC
  • Develop APAC CMD vertical email marketing campaigns, online promotions and tools, webinar curricula development, search engine program optimization and PPC, social media and online results measurement
  • Track comprehensive online campaigns that meet agreed goals associated with each campaign
  • Advise regional marketing, country marketing and marketing communications on the best use of online tools to drive traffic to CMD products, and secure leads for CMD products
  • Manage and direct all APAC CMD online marketing activities including (but not limited to) the use of e-mail management programs and forms for those activities. Manage online multimedia and other capabilities required to illustrate CMD product differentiation and gain prospect commitment
  • Interface with MarCom Operations and IT for lead management linkages and infrastructure requirements associated with list segmentation and reporting
  • Interface with Marketing and MarCom organizations to define we requirements; direct global web team to set strategies, goals and support of each CMD entity with web activities
  • IND-APAC
71

Ciot Digital Manager Resume Examples & Samples

  • Manage global brand content within CIoT to drive sales and build awareness
  • Curate and distribute weekly community update
  • Deliver digital creative best practise tools – formats, training materials, case studies and assets
  • Support global brand and commercial CIoT projects with assets, processes, templates and ensuring stakeholder alignment
  • Develop brand building and transactional content for CIoT that can be used across all territories
  • Input into local strategies to grow local capability and impact within CIoT
  • Curate partnerships with production companies and digital platforms to provide cost efficiencies, strategic support and innovation to local and central teams
  • Creative & communications evaluation
  • Knowledge of digital media landscape, campaign management and technology
72

Digital Manager Resume Examples & Samples

  • Bachelor’s Degree in Computer Science, Information Technology, or Digital Marketing
  • Minimum of 3-5 years of experience with marketing and communications technologies
  • Proven work experience as a digital project manager
  • Strong interpersonal and communication skills to work effectively across multiple teams
  • Familiarity with content management systems and HTML/CSS; knowledge of Drupal
  • Understanding of information architecture, user-centered design, and wireframes
  • Experience with Google Analytics, Google Tag Manager, Google Search Console
  • Experience with best practices in Search Engine Optimization (SEO)
  • Knowledge of the importance of brand standards with a clear understanding of complex marketing goals; operational knowledge of project briefs
  • Experience with social media platforms
  • The candidate has a superb work ethic, a drive to exceed expectations, and a commitment to personal accountability
  • Has a desire to work in a fast-paced environment and is able to manage multiple projects simultaneously
  • Is a team player with proven cross-functional collaboration skills and is also capable of working independently
  • Desire to continually learn and grow
73

Digital Manager Resume Examples & Samples

  • Develop annual master calendars and budgets for USC Annenberg web development, marketing campaigns and events. Regularly monitor expenditures. Prepare summary analytics, assessments and reports
  • Develop, monitor and execute web, marketing and event strategies for the school, including key programs, centers/institutes and initiatives
  • Manage web, marketing and event requests and updates
  • Conducts regular evaluations of website functionality, marketing programs and events to determine return on investment and effectiveness
  • Conducts market research and analysis, and establish data management, tracking systems and best practices to improve the school's Website and marketing efforts
  • Coordinate closely with Content Creation Manager and Associate Dean to ensure optimization of content across all platforms/channels
  • Meet with and builds relationship with stakeholders throughout the school to build strategic direction for web, marketing and event programs
  • Oversee professional and student staff’s preparation and execution of events. Participate, as needed, in all aspects of event production from conception to clean-up
  • Serve as school liaison with external vendors and with university service entities
  • Research and recommend potential events and event details
  • Bachelor’s degree in marketing, advertising, business, communications or related field
  • Five years of professional experience showing proven results in website management, marketing, event production, advertising or promotion in an academic, corporate or agency environment. Background in higher education preferred
  • Proven understanding of creative web development, effective marketing campaign and streamlined event production processes
  • Understanding of integrated communications and best practices in marketing and communications
  • Proven ability to manage and complete multiple projects/events at once and while meeting deadlines
  • Team player, outstanding interpersonal communication skills and self-starter
  • Strong management and mentoring skills
  • Ability to both work independently and take direction from others, solve problems with limited supervision and prioritize tasks
  • Ability to work with collaboratively with colleagues, clients and vendors
74

Digital Manager CE Resume Examples & Samples

  • Website updates - preparation of materials on regional level and localize them to markets
  • Align SM and Email plans together with online team to support all campaigns
  • Implement projects and coordinate markets and support with the implementation of the projects and reaching the set KPIs
  • Test and innovate with new ideas and technologies through POC projects
  • Run regional advertising campaigns for CE markets, coordinate the full process with agency and markets, ensure proper budget allocation
  • Create regional digital yearly and long term strategy based on Global Strategy; taking active part in creating Markets’ strategy
  • Coordinate the yearly digital budget
  • Monitor and follow of digital activities: website reports on period basis; campaign reports; any other required ad-hoc reports
  • Monitor competition on market: initiatives, market specific information sharing, trends follow-up, etc
  • Managing content creation
  • Active participation in executing segmented communication
  • Cooperation with IT Department on new developments
75

Global Digital Manager Resume Examples & Samples

  • Bachelor degree required, MBA preferred
  • 5-7 years’ experience in digital marketing environment
  • Understanding of key digital marketing channels, including
76

Digital Manager, Alcon, Denmark Resume Examples & Samples

  • Driving and developing new digital platform
  • Collaborating with internal Stakeholders - Content Manager, Trade Marketing Manager and EMEA E-commerce team
  • University degree or equivalent in digital marketing, IT, business management or a related field
  • Fluency in English. Any other Nordic Language would be an asset
  • 2-4 years of proven experience within e-commerce or commercial IT
  • Minimum 4 years of proven project management within an IT or digital position
77

Digital Manager Resume Examples & Samples

  • Have at least 3-5 years of experience in a Digital leadership role; this could be in the Project Management, Product Ownership or Business Analysis space
  • A strategic thinker who can make good decisions in an environment with competing initiatives
  • Minimum of 2 years’ experience in Agile
  • Highly engaged and knowledgeable in mobile & online digital tools
  • Passionate about delivering great Customer experience
78

Digital Manager Resume Examples & Samples

  • Work closely with the communications team to build digital capabilities and drive the digital strategy alongside your ADD & DD
  • To liaison with OPCOs and local DAN offices (on global clients hubbed from London) who develop activation plans across different digital channels
  • Be the day to day digital contact for your clients
79

Global Digital Manager Resume Examples & Samples

  • Responsible for scoping and delivering projects that define, manage and continuously improve common processes, covering aspects of people, process and technology
  • Leads the delivery of programmes and projects to deploy and improve applicable processes, metrics and operating models – managing direct/indirect resources and third parties as applicable
  • Utilises a structured programme and project management approach for projects and initiatives to ensure predictable and visible delivery
  • Develops vision, strategy and business case in support of new processes, applications and areas for continuous improvement
  • Develops operating models with businesses – define approaches to in/outsourcing, roles and responsibilities, interface definition, underlying processes and enabling technology
  • Develops and implements measurable process outcomes. Monitor performance and put in place continuous improvement plans
  • Leads efforts on business process design and re-engineering
  • Partners with internal and external organisations to ensure measurable progress on the Procurement strategic agenda
  • Drives simplification and standardisation by modifying business behaviours to realise benefits
  • Supports and integrates with non-Procurement related processes and operations in a Continuous Improvement environment
  • Supports regions deploying and sustaining processes and systems with expert input and advice
  • Manages links with Upstream counterparts to leverage potential cross-segment knowledge and investments
  • Develops and maintains process performance measurements, determines process performance baselines, and analyses metrics to identify areas for process improvement
  • Responsible for the development of and delivery to a regional budget for systems and data strategy in the region
  • Working closely with central and regional teams to ensure alignment in areas such as strategy, governance and ways of working
  • University degree or equivalent in a technical or business discipline
  • Mastery in supply chain management business process and systems
  • Mastery in deploying continuous improvement processes and approaches with demonstrable results
  • Skilled application in operating model design and implementation experience for shared services and business process outsourcing
  • Mastery in communicating with and influencing at all levels in an organisation
  • Mastery in program and project management – demonstrable experience of delivering value-creating projects, on time and on budget
80

Partner Management Digital Manager Resume Examples & Samples

  • Define long term business strategy for products and programs supporting integration into the retailer .com environments inclusive of positioning and offers
  • Responsible for improving credit share of online sales, card acquisitions online and driving credit servicing adoption
  • Work cross functionally to manage all aspects of the online channel
  • Play leadership role with partner’s interests and helping to shape the frictionless customer experience
  • Working directly with partner and internal key stakeholders on developing and deploying future digital payment strategies
  • Responsible for relationships with Partner, Internal stakeholders and all functional teams
  • Initiate, sponsor, manage and/or participate in cross functional teams and or teams involving other Citibank businesses
  • Proactively leads a joint partner planning process that develops mutual performance objectives, financial targets, and critical milestones associated with online sales, acquisitions and servicing
  • Coordinates involvement of COE’s including marketing, risk, decision management, Operations and Technology in order to meet performance objectives and partner expectations
  • 7-10 years client experience
  • 5+ years retail card experience
  • P&L Experience
  • Contract/Negotiations Skills
  • Internet savvy
  • Experience preferred in overseeing online sales and acquisition
81

Digital Manager Resume Examples & Samples

  • Developing and cultivating relationships with clients and external audiences
  • Recommending and implementing digital initiatives across the entire online ecosystem that will improve the public’s perception of the client and their objectives
  • Partnering with clients to develop and complete communications plans
  • Helping to guide communications strategy and outreach efforts via social media, paid (display, video, etc.), email, text and blogs
  • Developing original research and case studies to identify insights
  • Ability to multi-task and manage projects with many stakeholders
  • Stay on top of trends in the digital and online space such as programmatic advertising and audience targeting
  • Minimum of 8 to 10 years of previous public affairs/relations work experience with an emphasis on digital platforms
  • Experience with both paid and owned digital platforms and tools
  • Seasoned writing skills; ability to craft content for multiple target audiences
  • Ability to supervise and motivate account staff, and creative problem-solving skills
  • Strong project-management skills
  • Familiarity with the newest media outlets
82

Senior Digital Manager Resume Examples & Samples

  • Channel management for multiple brands, languages and territories
  • Content ID
  • Scheduling
  • Search optimisation
83

Digital Manager Resume Examples & Samples

  • A broad understanding of the digital landscape, and proven digital marketing skills
  • A passion for understanding consumer behaviour in a digital context
  • A sharp attention-to-detail and excellent problem-solving skills
  • Expert knowledge of SEO, platform & standards, social or analytics & reporting
84

IT Digital Manager Caricam Resume Examples & Samples

  • Stakeholder Mgmt & Strategic Partnering
  • Project Portfolio Management & Delivery
  • Service Management & Delivery
  • Digital
  • At least a Bachelor’s Degree in Computer Science, Information Systems or equivalent
  • Comprehensive knowledge of system design principles and methodologies including requirements management, change management, issue management, financial management and quality control
  • Strong matrix working skills, including networking and teamwork abilities
  • Proficient in spoken and written skills in English and Spanish
85

Influencer & Digital Manager Resume Examples & Samples

  • Strategize ambassador marketing plan and support to execute with productivity with efficient investment and managing budget
  • Manage customer relations, especially with digital platform to keep and build loyalty and better communication around DK and brands
  • Lead to maximize World Class events, benefiting DK reserve brands awareness, customer relations and consumer engagement
  • Develop media and especially digital strategy - responsible for collection / analysis of media and digital information and assessment of most updated digital trends with brand team
  • Lead advertising agencies and creative agencies management with brand team – provide expertise to execute powerful advertising, digital activities and PR
  • Coordinate with regional/global media and digital team to assess digital excellence – especially social listening and social management
  • Drive media and digital training with trends update to relevant stakeholders
  • Lead media budget spending with brand team
  • Education and basic requirement
  • University degree required (Major in business or economics or marketing preferred)
  • Fluent in English / Native in Korean
  • General Skills
  • Strategic thinking
  • Strong relationship building and alignment skills
  • Project management skill
  • Managing complexity
  • 10+ years of Significant Digital, CRM and marketing experience with a blend of digital, relationship management and influencer experience
  • Strong marketing leadership and track record of creating strategies which deliver performance
86

Intercontinental Phu Quoc-digital Manager Resume Examples & Samples

  • Assist in the annual marketing strategy and budget process, consulting to ensure channel optimization for direct revenue, resource allocation, risk identification and new business opportunities
  • Champion and lead overall digital strategy and plan
  • Daily performance management of all distribution channels and partnerships – Business Travel Agents, CRO, GDS, OTA and Web
  • Plan and execute all web, SEO/SEM, email and display advertising campaigns
  • Suggest benchmark metrics, measure and report monthly performance of all digital marketing campaigns, distribution channel initiatives and access against goals (ROI & KPIs) including end-to-end customer experience across multiple channels and various touchpoints
  • Identify trends and insights, and optimize spend and performance based on insights
  • Contribute new and creative growth strategies; instrument conversion points and optimize user funnels
  • Strengthen customer relationships through social and earned media, monitoring both hotel, outlets and competitors’ presence on social media for performance enhancement
  • Accountable for passing all IHG Rewards standards onto relevant departments as well as driving accountability through tracking and reporting of these standards
  • Champion Guest Connect (pre and post)
  • Submit hotel IHG Rewards offers in a timely manner
  • Communicate IHG Rewards multi-brand/regional/cluster campaigns and edm
  • Protects and promotes brand image and reputation online and uses the brand proposition to differentiate, to promote awareness and improve relationships which will drive business
  • Is the custodian of the customer experience across the distribution channels ensuring hotel and outlet value propositions and communication of them are consistent and effective throughout each channel for all customer types
87

Digital Manager Resume Examples & Samples

  • Launch our new e-commerce platform
  • Identify digital innovation, test and learn initiatives to pilot
  • Regular reporting of our digital performance with action plan
  • Identify agency partners to support our digital execution
  • Keep connected with our domestic and global teams leveraging best practice