Business Analyst Resume Sample

Business Analyst Resume Sample

Business Analyst Resume Sample

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AS
A Schaden
Alphonso
Schaden
782 Jacobs Underpass
Phoenix
Arizona
United States
782 Jacobs Underpass
Phoenix
Arizona
United States
Socials
Experience Experience
06/2013 – present
Dallas
Business Analyst
Business Analyst
06/2013 – present
Dallas
Business Analyst
06/2013 – present
  • Analyzed the pacing, ROAS (recoup on ad spend), and ROI of ad spend to provide real-time feedback on issues or opportunities for scaling
  • Built and maintained UA dashboards based on the internal stakeholder’s needs
  • Continued building BI support based on the evolving business needs
  • Developed & implemented scorecards & communication routines against key brands and initiatives
  • Developed and analyzed experiments to increase acquisition and ROI
  • Developed dashboards to track category and program performance
  • Established and reported on metrics of assigned projects to gauge business value
  • Leveraged synthesized insights to define key takeaways
  • Managed & synthesized diverse internal and external data sources to identify key brand trends
  • Mentored other analysts in developing/honing business knowledge and analytical skills
  • Performed research and/or analysis within assigned projects
  • Planned and led all phases of a project's life cycle
  • Provided data insights & formulate ongoing actionable recommendations for the team
  • Recommended action plans to drive profitable growth for Customers and KO
  • Recommended changes to the allocation of the marketing budget based on data analysis
  • Recommended process improvements and made final project recommendations that impacted the business
  • Reviewed data that provided attributes to make informed decisions regarding category performance
  • Served as a liaison between BI and UA
  • Served as a subject matter expert
  • Served as liaison between merchandising and finance by facilitating meetings
  • Supported Marketing organization in development & analysis of incidence dashboards and tracking tools
  • Supported the user acquisition team with proactive media buying decisions
  • Worked closely with internal stakeholders
Education Education
2010 2013
Academy of Art University
2010 2013
2010 2013

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