Associate Director, Digital Resume Samples

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RC
R Crooks
Ronny
Crooks
247 Davis Camp
Phoenix
AZ
+1 (555) 276 2842
247 Davis Camp
Phoenix
AZ
Phone
p +1 (555) 276 2842
Experience Experience
New York, NY
Associate Director, Digital
New York, NY
Armstrong Group
New York, NY
Associate Director, Digital
  • Accurately represent the client’s objectives when reviewing work, leverage this perspective when providing feedback to team and presenting to client
  • Oversee relationship with the DMP (Data Management Platform) and project manage the deployment and activation of DMP and other data technology solutions
  • Manage the flow of client media-related issues. Create solutions and resolve problems
  • Identify and create training & development opportunities for the broader teams to ensure digital expertise
  • Develop robust case studies leveraging both internal and external examples to highlight work
  • Supervise strategy development, implementation and maintenance of media plans
  • Responsible for facilitating each team member’s development
New York, NY
Associate Director, Digital Analytics
New York, NY
Hayes Group
New York, NY
Associate Director, Digital Analytics
  • Leading, mentoring and training a team of 5-7 analysts
  • Recommending and implementing research that will aid in the consumer insight gathering and strategic process
  • Leading, mentoring and training analysts
  • Manage and mentor a growing and diverse team while collaborating with a variety of personalities
  • Oversee day-to-day operation of Campaign Analysis & Reporting and Analytical capabilities for one or more clients constantly looking for process efficiencies
  • Identifying opportunities to continuously improve processes around digital measurement, reporting and analytics methodology and management processes
  • Provide thought leadership and tool development to elevate digital and direct media planning capabilities
present
San Francisco, CA
Associate Director, Digital Solutions
San Francisco, CA
Kshlerin LLC
present
San Francisco, CA
Associate Director, Digital Solutions
present
  • Articulate how the social web, mobile, search, email, content marketing and other digital channels can drive business value and customer engagement
  • Be the digital product owner on range of technology projects, ensuring project success and harmony across global teams
  • Monitor ROI and performance metrics, adoption rates and online sales for digital channels
  • Provide demonstration on digital solutions for wholesale clients and sales/service support to accelerate usage
  • Formulate new digital solutions to generate, achieve and exceed revenue targets
  • Identify gaps in the current digital service stack, partnering with technology and stakeholders to close the gap, aspiring to create step changes in the organisations digital maturity
  • Closely monitor competitors’ web/mobile offerings and proactively suggests best practises to refine the user journey
Education Education
Bachelor’s Degree in Statistics
Bachelor’s Degree in Statistics
Northwestern University
Bachelor’s Degree in Statistics
Skills Skills
  • Ability to foster a strong, cohesive working team
  • Strong knowledge or experience in digital advertising, with particular emphasis on performance media, strategy and analytics
  • Ability to articulate objectives, opportunities and techniques
  • Ability to use alternative analytical approaches to solve media problems
  • Ability to think in a non-linear fashion
  • Ability to effectively handle personnel issues
  • Ability to write clearly and concisely and present orally in an articulate and confident manner
  • Ability to effectively and comfortably communicate and interact with clients and effectively negotiate on the client’s behalf
  • Ability to understand media data sources in terms of what is measured, the method, and information reported
  • Ability to train and inspire team
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15 Associate Director, Digital resume templates

1

Associate Director, Digital Analytics Resume Examples & Samples

  • 6+ years’ experience in an analytically driven media role, preferably agency-side within the digital marketing industry
  • Exposure to the measurement of both Direct Response and Brand Awareness campaigns
  • Strong analytical skills, with the ability to identify business questions, analyze data, draw conclusions, and develop actionable recommendations
  • Highly advanced Microsoft Excel skills and experience interrogating databases and systems using SQL and/or other tools to obtain answers
  • A knack of presenting complicated data in a way that cuts-through the noise and allows the audience to focus on the underlying trends and insight
  • Established and professional communication, presentation, and influencing skills
  • Understanding of what data points can be collected within the digital world and how digital marketing performance can be measured
  • Experience using statistical techniques and/or tinkering with programming languages would also be extremely beneficial Recruiter: Howard Fishman
2

Associate Director, Digital Resume Examples & Samples

  • 5-8 years 'of previous experience managing website and social media activities
  • Experience in cosmetics and/or consumer packaged goods industry, or a strong focus on marketing and communications
  • Experience working with the Asia Pacific / Oceania region and familiarity with the digital landscape there
  • Experience with digital advertising / media budget planning
  • Experience with online influencer programs
  • Strong understanding of the internet and a passionate user of digital technologies who is curious about the evolution of this space
  • Strong analytical skills to draw conclusions from data
  • Demonstrated ability to execute projects on time and to work collaboratively in a team environment
  • Excellent attention to detail and quality
  • Strong aesthetic sense and the ability to collaborate closely with creatives
  • Strong organization skills: self-directed and capable of working effectively in a fast paced environment while juggling multiple projects
  • Welcomes constructive criticism with an open mind, always seeking to improve work
  • Chinese language skills highly preferred
3

Associate Director Digital Analytics Resume Examples & Samples

  • Bachelor’s degree, MBA or Master’s degree in quantitative studies
  • 6+ years of work experience in a quantitative business environment with 4+ years in marketing analytics
  • Hands on experience with the following market research and interactive tools
4

Associate Director, Digital Business Affairs Resume Examples & Samples

  • Review and approve terms and conditions associated with digital advertising orders
  • Flag non-standard terms and escalate to management or legal for counsel. Identify and assess risks and work with internal counsel and stakeholders to negotiate conflicts
  • Provide guidance to Sales and Sale Planning on amendments and edits for those T&Cs that do not meet standard business policies: items for review may include data access restrictions, viewability requirements, 3rd party reporting requirements, etc
  • Participate in development of Condé Nast T&Cs business policies
  • Participate in negotiation with Condé Nast business partners (i.e. agency/advertisers) to define special T&Cs
  • Draft Letters of Intent (LOIs)
  • 4-5 years of experience as a paralegal in media or as a digital sales rep
5

Associate Director, Digital Experience Resume Examples & Samples

  • You have the right attitude. A genuine willingness to learn & to be part of a true team environment, a desire to deliver results & a customer first attitude
  • You have an excellent understanding of the latest trends regarding Digital Experience so that Optus can plan to be at the forefront of the opportunity
  • You have strong influencing and negotiation skills, you’re analytical and a strong leader to create a high performing team culture
  • Impeccable written and verbal communication skills
  • Design skills
  • 5-10 years Leading Digital Design and Production teams and
  • 5-10 years’ experience in Human Centred Design practices
  • 10+ years’ experience in a business to business operational environment
6

Associate Director, Digital Activation Resume Examples & Samples

  • Writes in a clear, compelling and concise manner
  • Organizes ideas and information logically and sequentially
  • Assists in the development of media presentations
  • 6-10 years of media planning/buying experience
  • Experience creating and selling media programs to clients
  • Ability to articulate strategic foundation for their development
  • Strong negotiator and relationships with vendors
  • Proven leadership skills and management experience
7

Associate Director, Digital Solutions Resume Examples & Samples

  • Work with the Head of Digital Solutions to develop and execute a regional digital strategy
  • Collaborate with the UXD team to deeply understand user needs
  • Organise workshops, research and other discovery sessions to develop business requirements for projects
  • Develop and deliver solutions for a variety of on-line projects ranging from immersive websites, secure websites, and landing pages to video hosting solutions and content management, and from apps and social properties to email solutions and data sense making solutions
  • Develop and manage project scope documents e.g. sitemaps, wireframes, functional and technical specifications and project plan
  • Develop, socialise and manage a digital product plan for each business channel and customer group, with the aim of enhancing revenue, reducing costs, optimising conversion and improving customer experience
  • Optimise existing platforms and functionality e.g. improve website conversions through refining and improving user journeys via data driven
  • Play a pivotal role in the development of key disciplines such as customer experience, usability, accessibility, data management, analytics insights
  • Keep abreast of industry trends, to ensure the channel stays ahead of the competition
  • Be the digital product owner on range of technology projects, ensuring project success and harmony across teams
  • Manage and optimise agency and partner relationships to ensure best outcomes for projects
  • Work with internal compliance teams and external regulatory bodies to ensure web and mobile platforms are fully compliant with applicable guidelines for investment products and services
  • A passion for collaboration
  • Proven experience as a digital producer or web producer either in an agency or corporate environment (preference will be given to those with financial experience, particularly within asset management)
  • Strong understanding of various web tools and technologies e.g. HTML, CSS, content management systems, design and user experience
  • Excellent understanding of requirements gathering, user experience, wire framing, prototyping, user journeys, use cases, AB & MVT and proficient in scoping digital executions
  • A good understanding of the user journey and conversion funnels
  • Experience managing agile driven mobile, web and tablet related projects
  • Ability to lead cross functional teams (including creative and technology) by setting project objectives and managing to them
  • Proven ability to understand overall business objectives and strategies and align a digital project to enhance and deliver on these
  • Ability to manage multiple projects in a fast-paced, time-sensitive environment
  • Ability to interact with business at a variety of levels and across functions
  • Enjoyment and understanding of technology and the Internet
  • Attention to detail and a high level of accuracy is essential
  • Well organized, efficient, reliable, and capable of managing multiple complicated responsibilities at the same time
  • Excellent written and verbal communication skills in English and Chinese (Cantonese essential, Mandarin highly desirable)
8

Associate Director, Digital Analytics Resume Examples & Samples

  • Oversee day-to-day operation of Campaign Analysis & Reporting and Analytical capabilities for one or more clients constantly looking for process efficiencies
  • Extensive background in interpreting direct response and brand analytics (Dynamic Logic, Insights Express, Buzz Metrics, etc.) and correlating to media spend and tactics
  • Demonstrated background in both quantitative and business leadership areas
  • Strong familiarity with statistical concepts and methods
  • 7+ years related work experience
  • Experience with cookie level analytics and Web Analytics tools like Omniture/Web Trends
9

Associate Director Digital Service Channels Resume Examples & Samples

  • Work with Digital Service Channel Lead to develop multi-year strategic roadmap and planning
  • Work closely with IT to execute roadmap and identify enhancements
  • Support process for fiscal year planning and funding including benefit analysis
  • Execute and manage key strategic initiatives for large, complex programs including deliverables, resources, time and budget
  • Support multiple lines of businesses and Customer Care organizations to evolve digital capabilities
  • Digital / service channels (chat, SMS, etc.) background (experience with forms capabilities a plus)
10

Associate Director Digital Service Channels Resume Examples & Samples

  • Digital customer care background
  • Liaison with IT and can partner and communicate language and enhancements
  • Experience with driving self service
  • IVR and Chat experience
  • Web development experience
11

Associate Director, Digital Analytics Resume Examples & Samples

  • Leading the client relationship for both day to day and strategic level Digital Analytics guidance
  • Establishing self as a thought leader around digital analytics and ad-technology concepts / methods / tools
  • Ensuring excellence in the delivery of all internal and external digital analytics demands
  • Ensuring that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques
  • Anticipating client’s needs and proactively developing solutions to address them
  • Identifying opportunities to continuously improve processes around digital measurement, reporting and analytics methodology and management processes
  • Presenting reports, POVs and other materials to clients on a regular basis over the phone and in person
  • Identifying organic growth opportunities and participate in new business pitches
  • Leading, mentoring and training a team of 5-7 analysts
  • Fluency in SAS, SPSS, R or other advanced analytics software packages
  • Experience in ad-serving and web analytics tools (Google DFA, Atlas, Google Analytics, Omniture, etc.)
  • Fluency with concepts of database design and SQL
  • Proficiency with Microsoft Excel and PowerPoint
  • Familiarity with web technologies including HTML and Javascript
12

Associate Director, Digital Resume Examples & Samples

  • Thorough knowledge of the dynamics of media. How each media element performs alone, how they perform together and how they are constantly changing
  • A solid understanding of the skills and functions of the Investment side of the business, as well as knowledge of Strategic Business Units’ competencies
  • An understanding of the client’s industry and environment within which he operates
  • Ability to train and inspire team
  • Ability to foster a strong, cohesive working team
  • Ability to understand media data sources in terms of what is measured, the method, and information reported
  • Thorough knowledge of the principles of marketing and advertising as well as an understanding of media concepts and terms, creative and budget requirements
  • Ability to use alternative analytical approaches to solve media problems
  • Ability to think in a non-linear fashion
  • Ability to effectively handle personnel issues
  • Ability to write clearly and concisely and present orally in an articulate and confident manner
  • Ability to effectively and comfortably communicate and interact with clients and effectively negotiate on the client’s behalf
  • Ability to articulate objectives, opportunities and techniques
13

Associate Director, Digital Analytics Resume Examples & Samples

  • Participating in the measurement plan development and execution
  • Establishing self as a thought leader around analytics, research and ad-technology concepts / methods / tools
  • Ensuring timely follow through on all scheduled and ad hoc deliverables
  • Generating and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
  • Recommending and implementing research that will aid in the consumer insight gathering and strategic process
  • Providing thought leadership of ad-tech and measurement technologies
  • Identifying opportunities to continuously improve processes
  • Leading, mentoring and training analysts
  • Experience / familiarity in SAS, SPSS, R or other advanced analytics software packages
  • Experience/ familiarity in ad-serving and web analytics tools (Google DFA, Atlas, Google Analytics, Omniture, etc.)
  • Experience / familiarity with concepts of database design and SQL
  • Experience / familiarity with syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
  • Experience / familiarity with digital ad effectiveness research
14

Associate Director, Digital Activation Resume Examples & Samples

  • Lead team of dedicated specialists across polished, video, mobile and content areas and collaborate closely with category leads (Connections Directors, CCPs, Connections Associate Directors)
  • Ensure team has infused digital expertise as they design the link of fluid contact choices and platforms creating experiences
  • Educate, push, drive innovation in the teams in these key vertical areas
  • Actively advise and consult category teams in development of digital strategies and ideas
  • Strong project management: Looking for someone who'll be able to manage up and down, funnel workload and project timelines; fast-twitch ability to develop plan from beginning to end (brief to strategy to negotiation to activation)
  • Drive development and implementation of best practices
15

Associate Director, Digital Resume Examples & Samples

  • Lead team of dedicated digital specialists across social, video, mobile and content areas and collaborate closely with category leads
  • Understand social and video online space: knowledge of digital strategy, how social fits within and how digital fits within offline
  • Strong communication skills: able to handle multiple lines of communication - clients, agencies, partners, internal teams​
  • Identify and create training & development opportunities for the broader teams to ensure digital expertise
  • Develop robust case studies leveraging both internal and external examples to highlight work
  • Understand addressability & targeting and how application in all digital platforms
  • Strong communication skills: able to handle multiple lines of communication - clients, agencies, partners, internal teams
  • Build partnerships and relationships in the search, mobile and social media space with publishers and service / technology providers
  • Managing digital specialist clients to ensure they have trust and confidence in our POV, flawless execution and innovative ideas
  • Team assignment allocation to ensure balanced workload between managers and associates. This includes managing across parallel teams who manage tagging, trafficking and financial reconciliation
  • Driving strategic relationships with key partners to ensure the best opportunities, betas, biggest ideas and best pricing
  • Managing cross-campaign strategy & learnings to ensure MediaVest gives 1 POV and different campaigns/tests build on each other. This includes laddering up learnings or spend tracking across the brand/team
  • Owning key innovation projects between agency offerings & partners
16

Associate Director, Digital Solutions Resume Examples & Samples

  • Define and oversee the strategic global roadmap, business development plan and direction for wholesale digital solutions and platforms
  • Identify key business requirements to address competitive differentiators, client usability, revenue generation and overall customer satisfaction
  • Articulate how the social web, mobile, search, email, content marketing and other digital channels can drive business value and customer engagement
  • Identify gaps in the current digital service stack, partnering with technology and stakeholders to close the gap, aspiring to create step changes in the organisations digital maturity
  • Provide demonstration on digital solutions for wholesale clients and sales/service support to accelerate usage
  • Formulate new digital solutions to generate, achieve and exceed revenue targets
  • Improving the usability and simplify the client journey via all of the company’s digital platforms
  • Monitor ROI and performance metrics, adoption rates and online sales for digital channels
  • Work with internal compliance team and external regulatory bodies to ensure web and mobile platforms are fully comply with applicable advertising guideline for investment products and services
  • Closely monitor competitors’ web/mobile offerings and proactively suggests best practises to refine the user journey
  • Keep abreast of industry trends, to ensure the channel stays ahead of the competition, and research
  • Be the digital product owner on range of technology projects, ensuring project success and harmony across global teams
  • Strong understanding of various web tools and technologies eg HTML, CSS, content management systems, design and user experience
  • A good understanding of the user journey and leading discovery workshops
17

Associate Director, Digital Resume Examples & Samples

  • Maintain the good relationship with current clients. Responsible for organic and new business growth
  • To develop comprehensive/integrated digital campaign plan and lead generation programs independently, and also to develop campaign review based on consumer insight and data analysis
  • New business development
  • Team leader of a team with 4-8 members. Coach, guide, evaluate, and develop team members to be capable in meeting market challenges in strategy development, tactics planning and execution. Maintain the team's stability
  • 6-8+ years’ experience in digital/social media communications in China. 5+ years' 4A digital agency (including marketing, PR, media agencies) experience in account service, planning or project management is preferred
  • Digital/social media consulting experience for MNC brands
  • Experience in Travel/IT/Consumer electronics/FMCG/Automotive/Luxury/Fashion for top global brands is a plus
  • Digital savvy. Passionate about Digital/social media communications as well as technology/trends
  • Outstanding knowledge/experience in digital/social media marketing tools and methodologies
  • Strong planning skill and strategic thinking
  • Strong creativity and out-of-box ideas generator
  • Strong team leader with proven record
  • Have a positive working attitude. Ability to work under pressure
18

Associate Director, Digital Resume Examples & Samples

  • Create and build sound strategic media plans that directly correlate to client business goals
  • Develop media plans inclusive of target analysis, channel rationale, measurement and research solutions
  • Knowledge of cross platform measurement solutions
  • Ability to draw insights from data and apply media activation and rationale
  • Manage team to deliver flawless execution and activation of media plans
  • Collaborate on brand integration and new opportunities with buying teams and creative agency
  • Coordinate with other agency stakeholders, creative agencies and research partners
  • Maintains client relationships at appropriate levels
  • Manage expectations of clients and deliverables
  • Accurately represent the client’s objectives when reviewing work, leverage this perspective when providing feedback to team and presenting to client
  • Grow business opportunities with current clients, where appropriate
  • Participates and presents in New Business efforts and presentations, where appropriate
  • Capable of effectively managing up and down the reporting structure
  • Managing and leading a team of experienced media professionals
  • Knowledge in MRI, Simmons, Comscore, Ad Relevance, Omniture, Stradegy, Adviews and DDS
  • Exposure to analytics and mixed market modeling
  • Ideal candidate must have 5-6 years of industry experience primarily with digital media
  • Must be comfortable in a fast moving environment and able to juggle multiple initiatives
  • Client presentation ability
  • Comfortable working inside and outside the organization
  • Comfortable with focus on strategy, planning and investment
  • Must be willing to travel
19

Associate Director Digital Service Channels Resume Examples & Samples

  • Work with Digital Service Channel Capabilities Lead to develop multi-year strategic roadmap and planning
  • Manage large, complex enterprise digital capabilities and understand future business needs to evolve capabilities
  • Operationalize and continued enhancements to digital capabilities working closely with business, portal, IT and operations teams through reporting and analytics
  • Support multiple lines of businesses to evolve digital capabilities
  • Experience in the deployment of digital channels or a proven track record of implementing new capabilities
  • Experience as a liaison with IT, partnering and communicating enhancements
  • Digital / service channels (SMS) background
20

Associate Director, Digital Resume Examples & Samples

  • Be an in-house expert on how Data and Programmatic advertising can provide ROI for clients
  • Guide and drive use of audience data to impact media strategies for client account(s) based on overall objectives
  • Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy - understand the opportunities and limitations)
  • Identify opportunities – industry learning, meet with vendors and provide a POV, with a client lens and in desired format -- education/evangelize the findings
  • Oversee relationship with the DMP (Data Management Platform) and project manage the deployment and activation of DMP and other data technology solutions
  • Partner with internal Programmatic arm to support DSP activation as well as advanced data use cases
  • Oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency)
  • Share knowledge with client and internal teams regarding audience insights and results to impact business needs
  • Monthly travel to client locations
  • DMP and Data 101 presentations to clients
  • Daily meetings with vendors
  • Manage team of 2-3 other data architects
  • Own data strategy for accounts
  • Some contract negotiation work may be involved for DMP and Data partners
  • Powerpoint/client presentation decks
  • Strong knowledge or experience in digital advertising, with particular emphasis on performance media, strategy and analytics
  • Creative thinking and analytical problem solving
  • Enthusiasm and passion for digital along with strong interpersonal and communication skills
21

Associate Director, Digital Analytics Resume Examples & Samples

  • Partner with business stakeholders to identify business objectives, recommend measurement strategies, establish goals and identify KPIs
  • Lead team of offshore analytics developers and analyst to build holistic measurement strategies that encompass user journey including online and offline interactions, build multi-channel conversion attribution models based on user segments and personas
  • Build simple, effective and interactive executive dashboards that tell compelling digital story eliciting action to improve Provider experience
  • Ensure the accuracy, timeliness, and relevancy of dashboards and reports
  • Build and manage communication strategies that will enable transparency of metrics across teams
  • Present findings and recommendations to key business partners and executives with clarity and recommendations for specific actions
  • Work with IT Scrum Teams and Product Owners to identify business requirements. Provider guidance on tagging to support measurements
  • Support and mentor team members
  • 5+ years of professional IT experience in a large, enterprise environment
  • 3+ years of hands-on experience with industry standard digital analytics tools like Adobe Suite (Adobe Analytics, DTM, Adobe Target, AEM), Google Analytics, etc
  • Experience leading analytics teams and driving actions and insights across functions
  • Strong working knowledge of front-end web markup languages (HTML5, CSS3), client-side scripting, JavaScript frameworks and Single Page Applications (react.js & Angular)
  • Strong understanding of UX research principles, design, and evaluation standards
  • Familiarity with content management systems and platforms, preferably Adobe Experience Manager
  • Excellent project management skills to coordinate both internal and external resource in a cross-functional organization. Ability to drive projects from concept through implementation
  • Strong organizational skills, ability to be self-directed and work independently, and demonstrated ability overcoming obstacles to deliver on deadline
  • Team player with a positive attitude who thrives in a collaborative work environment
22

Um-associate Director, Digital Resume Examples & Samples

  • Oversee development, execution and optimization of all digital media plans. Liaise with Strategy/planning team to deliver integrated media plan to broader team
  • Key client contact in plan development process, partner selection and overall recommendation
  • Manage deliverables and expectations with clients on a daily basis
  • Represent work to clients through both formal and informal presentations
  • Collaborate with internal teams (Planning, Search, Social, Analytics, Programmatic) to ensure alignment with and delivery against client KPIs
  • Oversee upfront allocations planning, assist in negotiations & deal evaluation. Track & manage upfront inventory throughout year
  • Build and maintain relationships with media publishers
  • Motivate and manage team in the creation, development and execution of digital media plans, programs and tactics
  • 6+ years digital experience
  • 3+ years management experience
  • Strong background in data-driven marketing solutions including: DSPs, DMPs, data and analytics, etc
  • Proven knowledge of online planning and research tools/resources
  • Client management experience and proven ability to foster strong relationships
  • Demonstrated ability to think strategically
  • Must be a self-starter who works well in a fast-paced, team-oriented environment