Analyst Consumer Resume Samples
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Analyst Consumer Resume Samples
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CS
C Sporer
Clementina
Sporer
51394 Feest Inlet
Philadelphia
PA
+1 (555) 157 0260
51394 Feest Inlet
Philadelphia
PA
Phone
p
+1 (555) 157 0260
Experience
Experience
Houston, TX
Analyst, Consumer Insights
Houston, TX
Medhurst and Sons
Houston, TX
Analyst, Consumer Insights
- Assist with overall client/vendor project and communication management (qualitative and quantitative)
- Assist with questionnaire development and design, built on research best practices
- Assist with qualitative research by building discussion guides, preparing interview summaries, and developing reports
- Support all phases of research from methodological design to fieldwork, analysis, report development and dissemination/presentation of findings
- Assist with sample design, survey programming, data analytics, and report development
- Assist in survey/questionnaire development and testing
- Assist with marketing and product testing (messaging, TV Spot, Print, Online, etc.)
Philadelphia, PA
Senior Analyst Consumer Insights
Philadelphia, PA
Senger-Hayes
Philadelphia, PA
Senior Analyst Consumer Insights
- Conduct primary and secondary research in the areas of innovation, new product development and testing, communication, and advertising
- Represent the voice of the consumer in business decisions through presentations, reporting, and meeting participation
- 20% Analyze transactional data to identify purchase triggers and indicators in support of predictive / forward looking strategic company initiatives
- Position is responsible for managing the syndicated data that is pulled, analyzed, and reported for the intimate apparel market and secondary data for HBI. Supports HBI Sales, Marketing, and Division management by providing monthly reports and data/presentations as well as researching ad hoc requests
- Assists (in protégé role) HBI Consumer Insights with coordinating, executing and reporting of research results from qualitative and quantitative market research
- Incumbent interacts with all levels of sales and marketing staff (VPs, Directors, Managers, Assistant Manager, Category Management)
- Act as mentor to peers / users of syndicated data in the areas of problem/issue definition, analysis, integration of information from various data sources, development of well-founded recommendations, and communications of those findings and recommendations
present
Boston, MA
Senior Analyst, Consumer Insights
Boston, MA
Considine and Sons
present
Boston, MA
Senior Analyst, Consumer Insights
present
- 40% Support the Managers and Sr. Managers in proposing, designing, and executing primary research in support of the company's strategic objectives
- Monitoring sample, managing vendor and freelancer, fieldwork, research analysis and report development
- 30% Support the Managers and Sr. Managers in managing the execution of tracking studies for both the core retail business and the home services business
- Show willingness and aptitude for relationship-based business development efforts with the clients they manage, including cross-selling opportunities
- No direct responsibility for supervising others
- Act as a strong, clear, objective, and inspiring voice of the consumer/operator
- Develop and execute custom research studies leveraging Cox’s proprietary customer panel
Education
Education
Bachelor’s Degree in Social Science Research
Bachelor’s Degree in Social Science Research
University of Tennessee
Bachelor’s Degree in Social Science Research
Skills
Skills
- Clear knowledge of the equity research model
- An ability to meet difficult deadlines
- Excellent communication skills, both written and oral
- An ability to work calmly and with accuracy under pressure
- An interest and understanding of stock markets
- Experience in developing client relationships
- A proven track record of rigorous analysis and thought leadership
- Sound grasp of financial analysis, financial modeling and valuation techniques
- A team player
15 Analyst Consumer resume templates
Read our complete resume writing guides
1
Analyst, Consumer Intelligence Resume Examples & Samples
- Work with Associate Directors to identify core data needs from corporate marketing teams and provide most relevant data to tell the story (using syndicated sources such as MRI, comScore, Ipsos, PIB and/or proprietary datasets such as Omniture)
- Support development of digital performance reports/dashboards
- Educate and train internal clients to retrieve and interpret recurring reports, and to perform simple analyses
- Execute data validation for digital reports
- Deliver accurate data and insights from brands’ digital edition and website performance
- Provide updates and develop new templates within data reporting systems that are used by Conde Nast brand marketing teams
- Communicates with the senior team on the measurement and the analytic integration process
- Present general site performance to the brand, analytics team and periodically to executives
- Maintain content within analytic section of internal portal
- Exceptional team player
- Exceptional analytical, quantitative, problem-solving, and critical thinking skills
- Organized and able to multi-task to handle multiple projects at once
- Entrepreneur – able and willing to synthesize data to provide guidance for internal stakeholders
- Minimum 1 year of experience with a traditional/digital advertising agency or online marketing, advertising, publishing, or retail organization with ideally a basic understanding of online business models and strategies
- At least 1 year experience with syndicated media research data sources such as MRI, comScore, Ipsos, Kantar competitive media, etc
- Familiarity with major web analytics tools such as Omniture
- Familiarity with digital competitive measurement services like comScore or Nielsen
- Familiarity with social media tools such as Netbase or Crimson Hexagon
- Ability to put together articulate and compelling stories using data
- Preferably advanced user of Microsoft Office products, including Projects, Visio, Access, Excel and others
- Ability to clearly present analyses to all levels of management
- Preferably some familiarity with database technologies, specifically relational databases, data warehousing, or knowledge of SQL and other database query tools
- Able to learn new tools quickly and often independently with minimal formal training
- Must be proactive, thorough, skeptical, detail-oriented, and highly organized
2
Analyst Consumer Analytics Resume Examples & Samples
- A Master degree in statistics, economics, mathematics, or related quantitative field
- Ability to apply statistical modeling and data mining techniques to drive actionable insights
- Proven ability to effectively communicate results of quantitative methods to non-technical audience
- Experience with SAS, SPSS, R or similar statisticaltools
- Provenability to work independently as well as on a project team
- An aPh.D. or directly relevant experience in a quantitative discipline, such as mathematics, computer science, engineering, political science, operations research, social science, statistics or other heavily quantitative field
- Minimum1-3 years of relevant experience
- Proven ability to present solutions using both technical and non-technical arguments for business interpretation of models and results
- Experience with large volumes of data
- Knowledge of database marketing, marketing analytics, econometrics or epidemiology
- Familiarity with health-care data and/or clinical environments
- Knowledge of pharmacotherapy and pharmacy data
- Familiarity with relational databases, such as Oracle, MS SQL and Server
3
Analyst, Consumer, CB Resume Examples & Samples
- Responsible for helping complete client pitch materials by working closely with Corporate Banking Associate/VP to conduct financial analysis (capital structure, benchmarking, background research on recent client filings and investor presentations) and coordinate across product/investment banking partners. Pitch materials may address bank loans, bonds, interest rate, foreign exchange and commodity derivatives, cash management services and trade finance products, among others, with clients
- Responsible for preparing credit approval memos that identify and explain risks associated with extending credit to a client; analyzing client’s historical financial performance, modeling future financial performance, understanding relevant industry trends and reviewing structure of loan being extended for strengths/weaknesses. Analyst would also assist with driving deal execution by helping coordinate credit approval process; liaising with senior bankers, product partners and risk partners
- Responsible for staying up-to-date on and evaluating public filings, research reports and financial forecasts and sharing necessary updates with banking team
- Undergraduate degree in Finance, Accounting or Economics
- Sound understanding of the Corporate Banking business and its related products
- Strong understanding of accounting, financial statement analysis, and credit risk
4
Senior Analyst, Consumer Insights Resume Examples & Samples
- Facilitate and help manage consumer research projects, both qualitative and quantitative
- Assist in all phases of research from methodological design to fieldwork, analysis, report development and dissemination/presentation of findings
- Oversee day-to-day management of Nickelodeon’s online proprietary trendsetter panel
- Monitoring sample, managing vendor and freelancer, fieldwork, research analysis and report development
- Help build and grow the Trends Team by leveraging kids’ expertise to identify trends relevant to Nickelodeon’s core demo
- Supervise intern when applicable
- Bachelor’s degree; degree in business, research, communications, child development or psychology a plus
- At least 2-3 years in qualitative and quantitative consumer and market research gained through positions with a high quality custom market research supplier, advertising agency or trends/innovation agency
- Proficient in Powerpoint, Keynote or Presi, with the ability to develop creative, engaging research presentations and reports
- Excellent analytical and strategic thinking skills
- Ease in finding the stories in both qualitative and quantitative data
- Out-of-the-box thinker with entrepreneur spirit
- Keen interest in market trends, social media trends, cultural and/or kid trends
- Comfort in presenting to both small and large groups, both informally and formally
- Able to prioritize and manage multiple projects simultaneously
5
Analyst Consumer Resume Examples & Samples
- Synthesizing information from public financial documents and presentations to help support and/or challenge an investment thesis
- Involved in idea generation for written research
- Clear knowledge of the equity research model
6
Analyst, Consumer Insights Resume Examples & Samples
- Assist with overall client/vendor project and communication management (qualitative and quantitative)
- Lead collection of assets/creative
- Support all phases of research from methodological design to fieldwork, analysis, report development and dissemination/presentation of findings
- Assist in survey/questionnaire development and testing
- Work closely with the Sr. Consumer Insights Manager to leverage consumer insights for internal initiatives and develop ideas that help to inform our internal clients
- BA/BS degree with outstanding academic track record – business, statistics, communications, psychology, or market research degree a plus; Graduate Research Work (optional)
- 1-2 Years work experience(market research experience preferred)
- Experience with primary research
- Qualitative and quantitative research analysis
- Solid knowledge of Microsoft Office/Presentation Software
- Understanding of questionnaire development & design
- Excellent analytical, critical thinking, and written communication skills are essential
- Must be detail-oriented, well-organized and a strategic thinker
- Ability to adhere to deadlines while juggling multiple projects
- Ability to work independently and as a team
- Experience in media (TV or digital)or consumer products preferred
- Knowledge of and passion for media industry and up-to-date on industry news a plus
- Keen interest in kids’ entertainment
7
Senior Analyst Consumer Credit Risk-card Services Resume Examples & Samples
- Construct test data and ensure results match functional specifications
- 3+ years of related analytical experience required
- Prior financial services work experience is a plus
8
Analyst, Consumer Products Market Analytics Resume Examples & Samples
- Track POS data through retail to inform lines of business and retail sales on Nickelodeon product performance
- Dialogue with lines of business on product launches, retail placement, timing and related promotions
- Prepare weekly and monthly performance reports
- Become an industry expert in the categories assigned (e.g. CPG, Home), showing an understanding of market dynamics, top players, main retail channels, price points, etc
- Combine diverse data sources (syndicated data, proprietary data, primary data, etc.) into actionable and digestible insights that help drive sales and product development
- Collaborate with internal teams to provide insights to key stakeholders regarding consumers, their behaviors and the competitive landscape
- Concisely summarize data to create compelling analyses and engaging presentations
- Work with Operations Team and/or vendors to check for data accuracy and quality
- Continually assist with optimizing the data management and reporting processes, implementing changes where applicable
- Knowledge of syndicated services such as Nielsen AOD, IRI, and/or NPD Decision Key
- Experience interpreting data and presenting findings to senior thought leaders
- Must be able to build relationships and work well with others to deliver results
- Must be a strong communicator and organized
- Strong aptitude for working with large sets of quantitative data and extracting relevant points
- Must work well under pressure and be able to meet multiple deadlines simultaneously
- Ability to contribute to a strong team environment with positive input as a team player
- Self-starter who is energetic, enthusiastic, adaptable, and customer-oriented
9
Analyst, Consumer Insights Resume Examples & Samples
- Knowledgeable of basic consumer insights tools and techniques, including: questionnaire development, tabulations, and online tools
- Able to analyze large data sets. Proficient with Microsoft Excel and statistical software (SPSS or XL Stat). Basic to intermediate statistical data analysis required (cross-tabulations, significance testing, etc.)
- Comfortable with managing simultaneous priorities
- Enjoys making presentations and presenting a point of view
- Highly organized with strong work ethic
- Expert in Microsoft Excel
- Proficient in Microsoft PowerPoint
- Proficient in data management software such as Tableau
- Understand and apply statistical concepts
- Ability to handle multiple projects and deadlines
10
Senior Analyst Consumer Insights Resume Examples & Samples
- Position is also responsible for developing, programming and analyzing primary research projects using HBI survey tools or working with outside vendors to facilitate
- Provide analytic support for HBI constituents, compiling data, analyzing for trends/patterns, and summarizing findings by identifying key learnings and implications
- Become a category and HBI business expert such that he/she can lead in linking category dynamics with current business issues
- Position is responsible for managing the syndicated data that is pulled, analyzed, and reported for the intimate apparel market and secondary data for HBI. Supports HBI Sales, Marketing, and Division management by providing monthly reports and data/presentations as well as researching ad hoc requests
- Assists (in protégé role) HBI Consumer Insights with coordinating, executing and reporting of research results from qualitative and quantitative market research
- Incumbent interacts with all levels of sales and marketing staff (VPs, Directors, Managers, Assistant Manager, Category Management)
- Act as mentor to peers / users of syndicated data in the areas of problem/issue definition, analysis, integration of information from various data sources, development of well-founded recommendations, and communications of those findings and recommendations
- BS/BA degree with 3 to 5 yrs of experience required. In lieu of a degree, a high school diploma and 6 to 8 years work experience in market research will be accepted
- Strong computer skills a requirement, with working knowledge of word processing, spreadsheet, presentation and data management software
- Experience with market research software, statistics and programming preferred
- Working experience with syndicated data preferred (NPD experience a plus)
- Must be a self-starter with initiative and good interpersonal skills to probe/understand end-users’ issues and partner with end-users on analyses (synthesis of data and developing implications for HBI Intimates businesses)
- Demonstrated written/verbal communications skills in order to 1) work with people at all levels in various functional areas and 2) provide written summaries of key learnings (i.e., turn data into usable information for end-users)
- Demonstrated orientation to numbers and use of basic math skills to solve problems, verify accuracy of work, and/or analyze research/market data
- Strong organizational skills with proven ability to coordinate projects, prioritize competing needs, and adjust work schedule to meet deadlines and commitments
- Facilitation skills to lead a team through data analysis to achieve a solution
- Strong, confident communicator with good influencing skills
- Works independently (minimal supervision) and takes responsibility for meeting department goals and objectives
11
Analyst, Consumer Insight Resume Examples & Samples
- Utilize data from online and offline sources to inform the strategic direction of web properties
- Define success metrics, develop measurement and reporting plans
- You will be the leader responsible for developing and executing all measurement and analysis plans
- Create, analyze and publish weekly/monthly performance reports
- Proactively identify gaps and opportunities in guest experience
- Ensure proper analytics implementation and reporting accuracy
- Develop quantitative analyses and ad-hoc reports to monitor performance and trends
- Stay current on digital marketing and ecommerce trends, research and evaluate market opportunities and guest behavior to increase revenue and guest satisfaction
- 1+ years of web analytics experience using tools such as Adobe Site Catalyst, IBM Coremetrics and or WebTrends
- 5+ years of web analytics experience
- 1+ years of web optimization (A/B testing)
12
Bloomberg Intelligence Credit Analyst Consumer Resume Examples & Samples
- You will be responsible for providing credit research coverage for the Consumer OR TMT sector
- You will provide frequent research on both thematic and timely event driven analysis
- You will spend your day providing our clients with in-depth research and relative value thoughts on the key issuers and themes within these sectors. In addition, investor outreach, including webinars, calls and presentations will also be an important part of your day to day role
13
Senior Analyst, Consumer Insights Resume Examples & Samples
- Act as a strong, clear, objective, and inspiring voice of the consumer/operator
- Partners with cross-functional teams and business partners to define business problems & designs research to address. Doesn’t hesitate to ask questions
- Act as a strategic business partner and technical consumer research expert to develop and execute learning plans that address key business problems, questions and opportunities
- Works closely with marketing research suppliers through all stages of research projects: bidding, questionnaire design, field selection, field instructions, field executions and analysis
- Manages all consumer research and business analysis projects in a cost and time efficient manner using most appropriate tools
- With guidance from manager, develops clear communications and sales stories – written, graphic and verbal -- of research results and marketing implications of research studies for cross-functional team activation
- Develops understanding of how to analyze and interpret research tools available (e.g. New Products research, Positioning, Claims, Nielsen Syndicated and Panel data, NPD CREST and SupplyTrack data, Datassential SNAP, Technomic CTRs, etc.)
- Minimum Bachelor’s Degree (Business Administration, Marketing, Economics, Social Science preferred – with some Business Quantitative Analysis and/or Statistics)
- Minimum 3 years of previous experience with custom research supplier, syndicated information/analytic supplier experience, or foodservice / retail / manufacturer insights team
- Ability to self-motivate and work independently
- Solid analytical skills and strong presentation skills
- Ability to dive into large, complex data sets to create unique, actionable recommendations
- Understanding of measurement techniques, experimental design, basic statistical and data analysis knowledge, computer literacy and basic business strategy. Knowledge of information sources for marketing and sales and strong analytical skills are a plus
14
Analyst Consumer Collection Resume Examples & Samples
- Develops, implements and/or maintain one or more accounting system; journal entries, General Ledger Account Receivables, Accounts Payable. Revenue Reconciliation and etc
- Handles consumer collections efforts and follow-up assigned past due accounts to through proper use of correspondence, phone calls and emails as required
- Establishes and maintains a positive rapport with customers (internal & external) in order to achieve excellence in customer service
- Researches and responds to all customer and field inquiries in a timely and professional manner to include questions regarding consumer collection/ past due issues and account reconciliations
- Monitors posted but unapplied prepaid cash on consumer/customer accounts and work with Cash Apps Team to apply monies when corresponding invoices are generated
- Assist in providing weekly/ monthly AR reports. Worldwide Aging / 3 Panels / AR bi-weekly report and etc
- Compliance to collection policy, audit norms/ reports is a mandatory
15
Analyst, Consumer Insights Resume Examples & Samples
- Work closely with the Senior Director and Manager to provide required support in the analysis of primary and secondary consumer insights data
- Execute on some delegated RFP processes and administrative tasks for primary research projects
- Actively analyze data tables and run reports in the cross-tab system (IMS Clear Decisions)
- Support the management of syndicated insight data sources (including Iconoculture, Global Webindex, eMarketer, etc). Evangelize their use across the organization and leverage data for use by the wider company
- Contribute to the management of international primary research insights projects
- Support the team with vendor relationships and manage subscription lists
- Contribute to the maintenance and expansion of insights tools and systems for usage of the wider business
- Experience in media research preferred
- Working knowledge of primary research approaches
- Strong PC and PowerPoint skills
- Experienced with working in an international environment a plus
- The ability to keep up with multiple tasks and changing priorities effectively in a complex, fast-paced business environment
- Positive attitude, strong interpersonal skills and ability to form strong professional and working relationships
- A high level of accuracy, and attention to detail is essential
- Strong analytic and critical thinking skills as well as a sense of curiosity
- Fluency in English, with excellent written and verbal communication skills; Able to write concisely and compellingly
- Video and graphics editing skills a plus
16
Analyst Consumer Paper & Disposable Hygiene Products Resume Examples & Samples
- Analysis: including global strategic reports, corporate analysis, and articles on industry trends and developments
- Research/project inputs to strengthen the annual Tissue and Hygiene research programme
- Client interaction
- PR involvement, including external media contributions and speaking at the international industry conferences
- Strategic analysis; global strategic industry reports, global corporate profiles, and articles
- Primary research, to involve direct and regular contact with key industry players, to collate/discuss data and trends for the purposes of improving global, regional and country level understanding of the Tissue and Hygiene industry, translating this to insightful content in Passport syndicated database
- Secondary research on international industry sources, for individual/team use and for dissemination to local country analysts
- To work with the Head of Tissue and Hygiene and Research Managers on project planning, roll out, research, modelling and finalisation
- Carry out focused global reviews of industry data to ensure consistency of approaches to trending/forecasting and to maximise product quality
- Client liaison and requests for information and industry insight
- Industry presentations
- Flexibility and a proactive approach to managing workloads and balancing research inputs, industry analysis and client interaction
- Proven research track record, demonstrated by proven/highly developed skills in desk research, trade interviewing and data analysis/interpretation
- Both a highly organised and responsible individual and a team player that cares about their contribution
- Additional languages an advantage
- Computer literacy to a high level in MS Word, Excel and PowerPoint
17
Senior Analyst, Consumer Insights Resume Examples & Samples
- Ensure the day-to-day execution of client engagements, and have regular direct client interactions
- Direct various team members (including operational and technical colleagues), and third-party vendors as needed to ensure accurate and timely completion of projects
- Create documents and deliverables in a way that supports clear, actionable stories for our clients
- Demonstrate an understanding of and an ability to participate in ORC’s strategic management of key clients
- Show willingness and aptitude for relationship-based business development efforts with the clients they manage, including cross-selling opportunities
- Draft proposals and budgets for engagements with current clients
- Capable of interfacing effectively with clients
- Ability to manage multiple complex research projects
- Ability to work cooperatively with other individuals at all levels throughout the organization including senior executives
- Strong analytical thought, problem solving and storytelling skills
- Bachelor’s degree (typical study areas include marketing, marketing research, business, psychology, or social sciences)
- 3-4 years of experience
- Experience with Retail research a plus
18
Analyst, Consumer Insights Resume Examples & Samples
- Extract data for targeted email campaigns from large transactional and loyalty databases
- Analyze the success of email campaigns using a range of guest behaviours and transactional data
- Provide reporting data from the loyalty database in support of scorecards and profiling loyalty program members
- Develop simple market research
- Review online market research studies prior to deployment to identify quality or programming issues
- Provide decision support and recommendations to a range of retail business owners
- Translate data into meaningful business insights and communicate those insights to stakeholders
- Provide accurate and timely information to business support and insights group
- Two or more years of work experience, preferably in an analytical role
- Bachelor degree in mathematics or business disciplines, ideally with some programming coursework
- Programming knowledge in structured query language (SQL) or SAS software
- Understanding of marketing and financial analysis principles
- Proficient in Microsoft Access and Excel, including advanced knowledge of formulas, pivot tables and v-lookups
- Strong presentation skills, with experience with Microsoft PowerPoint or similar presentation software
- Detail-oriented and able to independently validate and check quality of work
- Ability to work with minimal supervision and to independently address roadblocks and issues
- Competitive base salary and compensation programs
19
Senior Analyst, Consumer Insights Resume Examples & Samples
- 40% Support the Managers and Sr. Managers in proposing, designing, and executing primary research in support of the company's strategic objectives
- 30% Support the Managers and Sr. Managers in managing the execution of tracking studies for both the core retail business and the home services business
- 30% Review and communicate key insights from secondary/syndicated information sources in support of company's strategic objective-including POS data, market share data, tracking studies, demographic data, industry studies and customer trend data
- Must be adept in Excel and PowerPoint
- Highly collaborative team player who is focused, self-motivated, detail oriented, and able to adapt to changing priorities and tight timelines
- Bachelor’s degree in Business, Computer Science, Math, Marketing, or equivalent
- Marketing analytics experience (circulation planning or modeling a plus)
- Proficient SQL query skills a must
- Previous retail experience
- Project management skills, including the ability to manage external suppliers to deliver actionable insights in a timely and cost-effective manner
- Consulting skills, including the ability to define the needs of internal clients and link outcomes to objectives
- Analytical skills, including the ability to assimilate extensive amounts of detailed data and to see the big picture, providing actionable/influential recommendations
- Quantitative reasoning skills, including the ability to work with numbers and to summarize quantitative data in graphical or tabular forms
- Thought leadership skills, including the ability to recognize trends/opportunities and formulate hypotheses and recommendations relevant to the business
- Written and verbal communications skills, including the ability to present complex (and potentially controversial) information to senior executives
20
Analyst, Consumer Analytics Resume Examples & Samples
- Leverage complex consumer and transactional data to deliver well organized recommendations & insights that drive business decisions pertaining to but not exclusive to member/customer behavior, Marketing performance and Marketing spend decisions
- Utilize statistical methods to capture trends and uncover correlations among data
- Execute predictive modelling and statistical analyses including; regression, segmentation/classification, clustering, pattern analysis, and test designs
- Develop financial and statistical scenario analyses and present to management
- Using business tools and expertise to drive creative reporting that measures performance across a variety of business units
- Communicate findings to all levels of the organization using clear and concise presentation skills
- Must be a good team player and collaborate with fellow team members as well as external teams in marketing, finance, revenue management and others on ad-hoc projects and new business initiatives
- 3 - 5 years of experience in an analytical role in marketing, finance, strategy, consulting or related field
- Strong analytical skills, ability to extract and manipulate data to provide strategic and actionable insights
- Strong knowledge of SAS/SQL, Excel, PowerPoint and Word is required
- Excellent interpersonal, written and oral communication skills
- Ability to multi-task and manage deadlines
- Ability to work in a cross-functional team environment is necessary
- Master in statistics/econometrics or related fields or higher
- Knowledge and experience with contact optimization and marketing mix
- Web analytics and web app development support experience
- Travel/Hospitality experience
21
Analyst, Consumer Insights Resume Examples & Samples
- Collaborate with cross-functional teams to answer strategic business questions and deliver actionable insights that will improve the customer experience
- Assist with questionnaire development and design, built on research best practices
- Assist with sample design, survey programming, data analytics, and report development
- Assist with qualitative research by building discussion guides, preparing interview summaries, and developing reports
- Translate data into immediately interpretable formats (including dashboards, management reports, or full presentations
- Support customer satisfaction initiatives by reviewing and reporting on trends from monthly/quarterly trackers
- Assist with marketing and product testing (messaging, TV Spot, Print, Online, etc.)
- Assist with app and website usability testing
- Link findings from secondary sources to primary research to complete the view of the customer and business
- Mine existing data from studies and external sources develop new reports servicing customer segment teams like Operations, Marketing, Services
- Collaborate with other teams to ensure data and insights are shared for appropriate projects
22
Senior Analyst, Consumer Analytics Resume Examples & Samples
- Perform in-depth quantitative analyses mostly utilizing a combination of SQL, Excel and Web Analytics
- Ability to drive insights from concept to implementation and provide recommendations of those insights to Executive leadership
- Develop reports, identify key trends, issues and opportunities to optimize our marketing spend, improve product performance and increase ROI
- Distill complex analyses into clear, concise actionable recommendations to be presented to business stakeholders and executive management
- Collaborate with other members of the team to build upon results to create deeper insights
- Adequately document analysis, designs and results and create IT implementation requirements as needed
- 5+ years’ experience performing in depth, ad hoc quantitative analyses of marketing data, online product, customer segmentation, ROI analysis, forecasting etc
- Hands-on experience with Adobe Analytics, Omniture, Domo or Alteryx highly preferred
- Aptitude to stimulate action oriented insights
- Ability to drive full life cycle of a project from conception to implementation
- Comfortable providing data & knowledge of projects to make presentations and ultimately recommendations to Executives
- Expert financial modeling and forecasting skills
- Voracious analytical problem / puzzle solver; critical thinker and wants to know the “why and what” as well as “what should be done” to assist in improving products
23
Analyst, Consumer Insolvency Resume Examples & Samples
- Meet with individual Debtors to complete first and second stage counselling sessions
- Preparation and processing of receipts and disbursements
- Assist with daily banking duties and deposits
- Assist entering new questionnaires for both the North East and Downtown office locations
- Provide reception coverage when needed as well as assist during peak times which includes
24
Senior Analyst, Consumer & Mktg Analytics Resume Examples & Samples
- Deliver ad-hoc analysis and reporting projects to answer quick business questions
- Leverage Consumer and Marketing data assets to measure marketing performance and to improve participation rates, plan contributions and renewals
- Provide the enterprise view of key customer-based ROI metrics including NPS and brand awareness
- Based on these analytically-derived insights, recommend and help prioritize business actions at a customer specific or customer segment level
- Identify and execute ‘test and learn’ use cases to create a business case for a differentiated and personalized marketing and messaging strategy
- Perform regular and adhoc analysis that identifies actionable marketing insights, marketing influenced revenue opportunities, enhanced customer experience and functional cost-savings
- Maintains knowledge on current and emerging developments/trends for assigned area(s) of responsibility, assess the impact, and collaborates with senior management to incorporate new trends and developments in current and future solutions
- Directs and enhances organizational initiatives by positively influencing and supporting change management and/or departmental/enterprise initiatives within assigned area(s) of responsibility
- Identifies and directs the implementation of process improvements that significantly improve quality across the team, department and/or business unit for his/her assigned area(s) of responsibility
- Provides direction on complex assignments, projects, and/or initiatives to build and enhance the capability of his/her assigned area(s) of responsibility
- Query raw data from multiple sources and synthesize into business insights
- Responsible for constructing analytics models and helping validate hypothesis
- Develop a deep and detailed knowledge of Lincoln Financial Group’s products and their users
- Distill requirements from business users into actionable results derived from data analysis
- Identifies new data sources that will improve analytics/ model performance
- Create data visualizations to communicate meaningful trends and complex relationships found in the data
- Suggests optimizations and insights based on performance data to drive business through identifying key customer targets
- 5 – 7+ Years in marketing analytics, customer experience/customer insights and/or customer strategy or other experience directly related to the specific duties of this position
- Hands-on analytical experience working with Marketing Analytics tools like SAS, R, SQL, SPSS and BI tools like Tableau, Cognos
- Expertise in applying both qualitative and quantitative methodologies along with more specialized approaches applied to customer behavior
- Extensive knowledge of standard research methodologies, data analysis techniques and marketing procedures
- Knowledge of direct /e-mail or web campaign management and performance measurement
- Strong communication skills with the ability and desire to collaborate with key business and marketing stakeholders and constituents, including other Marketing Analytics Managers
- Ability to effectively interact with individuals in all areas of the organization, and ability to distill large amounts of data into a few important takeaways or action items
- B2B experience preferred; Insurance experience a plus
- Ability to communicate Marketing Analytics strategy, insights and recommendations to key stakeholders, clearly and concisely
- Passion to self-educate and keep up-to-date on the latest Marketing Analytics trends within and outside the insurance vertical
- Drives performance targets to completion
25
Senior Analyst, Consumer Insights Resume Examples & Samples
- Provide detailed and summary reports and analyses of research findings and effectively communicate results to department leadership
- Develop and execute action plan to complete research activities to collect statistically significant results
- Conduct primary and secondary research on consumer attitudes and preferences, including product, brand, and competitor attributes
- Analyze qualitative and quantitative consumer research to develop meaningful insights
- Develop sampling requirements and partner with analytics teams on sample management and e-mail deployment
- Develop and execute custom research studies leveraging Cox’s proprietary customer panel
- Work effectively with external consumer research suppliers as needed (both primary and syndicated)
- Bachelor degree in a quantitative or research field or equivalent work experience
- Minimum 2 years of experience in market research, marketing, or product management in a competitive industry or an advanced degree in social science research
- Proficiency with statistics, research methodology, and a variety of exploratory data analyses and tools (e.g., SAS, SPSS)
- Strong knowledge of Microsoft Word, Excel, and PowerPoint
- Must possess an internal client service orientation and work collaboratively
- Master degree in social science research or MBA
- Experience in a subscription-based business
- Experience using syndicated research products (e.g., Nielsen, Forrester)
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Senior Analyst, Consumer Insights Resume Examples & Samples
- Manage & leverage both syndicated data sources and custom analytical tools to monitor & diagnose category, business & brand performance, identify information needs, and make actionable recommendations
- Ability to work in a fast paced environment, matrix organization, adapt to changes and effectively work and collaborate on cross-functional teams
- Working with manager, responsible for managing monthly/quarterly snapshots of commercial performance & marketing effectiveness at an individual brand and/or portfolio level - with a focus on longitudinal trends, clear storytelling and actionable recommendations
- Support the broader foundational insights agenda by supporting custom analysis & qual/quant research that link to and drive the commercial agenda (including ad-hoc data pulls)
- Support Global Insights in helping to manage the relationship with our global analytics & syndicated data vendors (e.g. Nielsen, IRI, Millward Brown)
- Candidate will be required to work efficiently and effectively across multiple disciplines and brands - building on the feedback from manager and insights/cross-functional partners
- Build strong, working relationships with cross-functional business teams, the broader insights organization and external suppliers/partners
- Minimum 3-4 years in an insights / analytics role, with a very strong background in analytics and ideally additional experience in custom quantitative and qualitative research.b
- Minimum Bachelor's Degree. Advanced Degree welcome
- Advanced PowerPoint and Excel skills, exposure to visualization and/or statistical platforms (such as Tableau, SQL, SASS, R, Python) are welcome
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Analyst, Consumer & Mktg Analytics Resume Examples & Samples
- Analyzes consumer and marketing data to measure marketing performance; contributes to recommendations to improve participation rates, plan contributions, and renewals
- Supports and executes customer research to develop insights to acquire new customers and better meet the needs of existing customers
- Executes ‘test and learn’ use cases to support a business case for a differentiated and personalized marketing and messaging strategy
- Conducts statistical modeling, data mining, segmentation, customer profiling and quantitative analyses to assess customer behavior, identify sales opportunities, and recommend tailored marketing approaches
- Collaborates with cross-functional team to derive analytical insights across business areas
- Partners with team and management to recommend marketing approaches and sales opportunities based on quality analytics of market information and consumer behavior
- Acts as a resource to provide analysis of metrics to significantly affect the achievement of business goals
- Identifies and analyzes current & emerging developments/business trends and presents information and recommendations to team and management
- Utilizes existing and newly developed metrics to provide management with quantifiable gauges of business results and impact of plans and tactical initiatives
- 4 Year/Bachelor’s Degree or equivalent work experience (4 years of experience in lieu of Bachelors) in Marketing, Economics, Business Administration, Statistics or other mathematical discipline
- 3 - 5 Years in marketing analytics, customer experience/customer insights and/or customer strategy or other experience directly related to the specific duties of this position
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Senior Analyst Consumer Insights Resume Examples & Samples
- 20% Develop / validate customer segmentations, compute customer value metrics and support ad-hoc requests for data extraction and analysis
- 20% Conduct analyses to understand changes in customer shopping behavior surrounding key business events (e.g. promotions, weather, category resets, operational changes, etc.)
- 20% Work across the organization and leverage cross functional teams to provide customer-focused analytical support using quantitative and qualitative measures
- 20% Interpret statistical and analytical results and make suggestions for business improvements through clear and concise deliverables
- 20% Analyze transactional data to identify purchase triggers and indicators in support of predictive / forward looking strategic company initiatives
- Experience working within a retail organization strongly preferred
- Experience working on analysis within a management consulting or investment banking setting
- Experience working within a corporate strategic planning group
- Experience in the use of statistical programming software, especially SAS
- Strong ability to produce board-level presentations and succinctly summarize approach & results
- Strong verbal and written communications skills at all levels; ability to communicate complex customer behavior information to both functional partners and Executive Leadership
- Excellent skills at using both Microsoft Excel and PowerPoint
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Senior Analyst, Consumer Credit Cards Resume Examples & Samples
- Optimisation of customer experience throughout the retail credit risk lifecycle
- Review and maintenance of asset quality
- Attainment of financial plan and forecast
- Adherence to regulatory compliance
- Attainment of optimal profitability and portfolio growth via incremental improvement to decision parameter settings including scorecard cut-off strategy, limit allocation strategy, upsell/down sell strategy, use of policy rules across portfolios, use of external data sources
- Robust PIR reporting and detailed tracking of implemented strategies that provide insights to business customers/stakeholders
- Numerate/analytical ability (tertiary educated in a numerate discipline e.g. economics, engineering, applied statistics/operations research)
- Retail credit risk management experience in consumer credit cards
- Experienced practitioner with industry best practice tools and techniques/statistical portfolio management i.e. development and application of scoring technology
- Impeccable SAS and/or SQL skills
- A demonstrated team and relationship builder
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Analyst, Consumer Analytics Resume Examples & Samples
- Analyze complex consumer and transactional data to develop recommendations that assist business decisions pertaining to but not exclusive to member/customer behavior, Marketing performance and Marketing spend decisions
- Be a good team player and collaborate with fellow team members as well as external teams in marketing, finance, revenue management and others on ad-hoc projects and new business initiatives
- 1 to 3 years of experience in an analytical role in marketing, finance, strategy, consulting or related field
- MBA or other advanced degree preferred, but not required
- Travel/Hospitality experience a plus, but not required
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Senior Analyst, Consumer Credit Oversight Resume Examples & Samples
- Key tasks will include sourcing and review of all existing processes within credit life cycle, and report on performance of these processes, identification of systemic issues, report on trends and provision of insights and recommendations to stakeholders such as process owners
- Providing coaching and direction to an Analyst within the team
- Demonstrated Analytical experience in credit risk within banking/Fin services
- Proven technical skills in SAS, R, VB or similar is highly desirable
- A graduate degree in numerical discipline such as Mathematics, Statistics, Commerce, Finance, Engineering or similar
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Analyst, Consumer Credit Oversight Resume Examples & Samples
- Support the oversight managers to conduct and document continuous oversight activities
- Support the Oversight managers to conduct and document thematic reviews looking at credit strategy through the life cycle and the credit quality of both automated and manual credit decisions
- Review and provide challenge based on 1st line portfolio performance reporting
- Support the Oversight managers to conduct change approvals and document process activities
- Demonstrated experience in credit risk analysis or a related area
- Technical skills in SAS, R, VB or similar is highly desirable
- Advanced Microsoft excel skills
- Good communication and stakeholder management skills to effectively build, maintain and influence at higher levels in the organisation
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Analyst Consumer Insights Resume Examples & Samples
- The key function of this job is to prepare and present unbiased, action-oriented analysis and recommendations to internal clients based on robust research methods and projects
- Partner with marketing to understand key client business issues and determine the appropriate learning plan
- This position will be expected to integrate information from multiple sources, to provide a comprehensive perspective on recommendations
- Strive to drive greater impact and add value through more robust insight involvement
- Ability to learn and apply new skills quickly
- Ability to develop excellent analytical and strategic thinking skills
- Ability to develop pattern recognition and information synthesis skill set
- Must be able to learn to utilize (or when necessary, create) innovative analytical approaches to address business questions and situations
- Must be able to effectively work in conditions which include managing changing priorities and occasionally short time constraints
- Must be able to satisfactorily meet deadlines
- Must demonstrate an intellectual curiosity indicative of the ability to learn to ask thought-provoking questions
- Can effectively interact with cross-functional teams
- Travel is a requirement of this position (10-20%)
- Modern business computer skills absolutely required (to include strong working knowledge of all M.S. Office products)
- Project management experience with primary custom research (qualitative & quantitative)
- Working knowledge of traditional custom research techniques, including, but not limited to--product testing, concept testing, volumetric assessment, copy testing, in-market tracking, market mix modeling, package testing, claims testing, and ethnography
- Working knowledge of syndicated data a plus (e.g., Nielsen)
- Background in consumer packaged goods considered a plus
- Experience in cross functional disciplines a significant plus (e.g. finance, category management, marketing, consulting, R&D, etc.)
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Senior Analyst, Consumer Credit Resume Examples & Samples
- Negotiates with dealers on disputed loan or lease decisions made by Credit Analyst’s Level I and II. Assists analysts with escalated dealer calls
- Assists in the training of new credit analysts to properly administer credit policies and procedures
- Reviews loan and lease decisions by analysts for compliance with underwriting policy
- Builds and maintains dealer relationships by providing excellent customer service
- Monitors credit application and inbound call workflow to ensure coverage of queues and calls
- Job Knowledge and Skill: Thorough knowledge of consumer credit analysis and approval process
- Excellent customer service, interpersonal, negotiation, conflict resolution and analytical skills. Good problem solving, written and verbal communication skills
- Experience: 3 years consumer credit buying experience – preferably automotive. As an NMAC employee, must have rotated through 2 regions. In addition, 2 years of experience in Sales Finance &/or NMAC experience in other departments is required
- Minimum of 5 years industry experience required
- Education: Bachelor Degree is required
- Computer Skills: Computer use to look up data or information, to generate/print standard reports or spreadsheets developed by others, or to use computer programs developed by others
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Senior Analyst Consumer Foods Resume Examples & Samples
- External/ Commercial orientation
- Communication/Influencing
- Deliver results
- Problem solving/Research
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Analyst, Consumer Sciences Resume Examples & Samples
- Successfully completing the below responsibilities, with guidance from manager/director, relating to all aspects of product testing with full accountability.Responsibilities have direct impact on product testing across brands within assigned team and influence formulation/launch of ELC products. Actively display strong problem solving abilities, ranging in complexity as it relates to product testing methodologies/project objective/cost/timing/etc
- Responsible for managing all aspects of consumer product testing both domestically and internationally. Handle projects from start to finish with input from manager/director. Designing and managing all study designs including monadic, comparison, multi-comparison, parity testing and concept testing. Responsible for developing protocols/ project screeners/questionnaires, overseeing vendor recruitment and fieldwork, conducting analysis, creating written report/presentation that provide insights and recommendations. Involved with client communications/discussions relating to study research needs/setup/status/review of findings
- Assist members of the team with the managing of innovative exploratory/preliminary consumer testing. Work with team on some or all aspects of exploratory projects including set-up, screeners, questionnaire design, discussion guides, one-on-one interviewing, analysis, and final deliverable. Involved with client communications/discussions relating to study research needs/setup/status/study results. Partnering with key internal groups, including Clinical testing, R&D, Packaging, PD, Legal and Marketing
- Manage project budget including negotiation of study costs (with guidance from manager/director), monitor budget, billing and processing. Discuss atypical budget circumstances with manage/director
- 3+ Yrs experience in market research (project management, including client service, inputting into study design, defining sample universe, questionnaire design, analysis, etc.)
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Senior Analyst, Consumer Payments Resume Examples & Samples
- Assist in the designing & managing comprehensive analytics & reporting framework for Consumer Payments at Disney
- Assist in conducting cost-benefit analysis of strategic payments initiatives, that involve incorporating data inputs from point-of-sale, payments processors and other sources
- Track historical trends, identify anomalies in the trends & assist in forecasting of key metrics in consumer payments
- Work with external providers and help benchmark Disney’s consumer payments data with that of the industry
- Provide analytical support for consumer payments initiatives globally, including to the segments and corporate teams by partnering closely with their teams throughout the year on issues surrounding the analysis of vendors performance, RFPs, and evaluation of service providers
- Leverage system & tools (such as SAP, payments processor portals etc) to consolidate reports, identify variances and provide supporting analysis to senior management
- Track global macro-economic and payments industry trends using a variety of research resources
- Assist in the development of ad-hoc analysis, reports, presentations, and special projects
- Minimum 5 years of progressive experience in working with transaction oriented volume analytics
- Prior experience in a matrix environment, working across functions and segments
- Worked with complex business problems and data-based analysis
- Fully proficient in Microsoft Office (Outlook, Word, PowerPoint)
- Exceptional skills in Excel; able to managing complex spreadsheets, data, and import / export of data
- Ability to build analytical models and evaluate financial returns
- Ability to multi-task and operate within an organization conducting business multiple time zones is required
- Background in payments, analytics & reporting
- Good understanding of payments industry dynamics and value chain
- Exceptional skills in Powerpoint, able to develop presentations with compelling graphics ( and simple, clear language)
- Bachelor’s degree in Finance, Economics, Business, Accounting or other related field or equivalent work experience
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Senior Analyst Consumer Insights Resume Examples & Samples
- Conduct primary and secondary research in the areas of innovation, new product development and testing, communication, and advertising
- Design and execute qualitative and quantitative studies using research methodologies such as online surveys, focus groups, concept tests, advertising & copy tests, positioning groups, conjoint analysis, TURF, segmentation, etc
- Build strong partnerships with key stakeholders in all functional areas of the company
- Collaborate with all levels of marketing, culinary, and operations team members
- Represent the voice of the consumer in business decisions through presentations, reporting, and meeting participation
- Translate market research findings into concise and actionable insights
- Analyze data to uncover stories/themes and present findings in a concise and digestible manner
- Work with multiple research suppliers in the management of research project (from start to finish)
- Obtain proposals from research suppliers (both primary and syndicated)
- Act as a team player who contributes to the success of a high-performing insights team
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Analyst, Consumer Insights Resume Examples & Samples
- Work directly with designers, product managers, and game producers to identify and prioritize research opportunities in a fast-paced, rapidly changing environment
- Design research protocols and prepare research plans
- Plan user research activities such as participant recruiting and scheduling, materials production, lab preparation, and other logistics
- Conduct research on how users interact with various digital experiences across platforms
- Collect and analyze user behavior through benchmark studies, lab studies, and surveys
- Conduct rapid iterative usability testing of wireframes, mockups, and prototypes
- Communicate research findings to diverse audiences through written reports and oral presentations
- An advanced degree or equivalent experience, preferably in psychology, child development, media studies, educational technology, or related field
- At least 3-5 years of work experience in an applied research setting. Internet, mobile, gaming or experience
- Experience integrating user research into product designs and design practices
- Experience working with children is highly desired
- Proven experience in research methods such as formal and informal usability testing and ethnographic research
- Experience presenting research findings and recommendations
- Strong understanding of both current and future trends in Internet and mobile technologies, gaming, and online/mobile design with a critical awareness of implications on user-centered design and functionality
- Thorough understanding of best practices in user research, particularly for young children
- Strong interest in working across media platforms
- Ability to convert research data and results into actionable product and design recommendations that improve the user experience and inform product strategy
- Ability to work collaboratively with others
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Senior Analyst, Consumer Insights Resume Examples & Samples
- Partnering closely with the marketing & content center teams, deliver powerful consumer insights that help inspire, develop and evaluate
- Minimum 2-4 years in a strategic insights role, agency or client side
- Minimum Bachelor's Degree. Advanced Degree preferred
- Ability to speak a foreign language preferred, but not required
- Core Competencies
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Senior Analyst, Consumer Services Resume Examples & Samples
- Drive maximum business and technical optimization of all systems we touch
- Facilitate a streamlined analytics system for both consumer and customer data
- Build and maintain relationships with vendors, IT, and other teams to achieve optimal results
- 2 - 4 years of professional work experience
- CRM, Reporting, Contact Center, and/or Consumer Insights experience preferred
- Analytical Skills and ability to think systematically
- Accurate and detail oriented
- Excellent organization and communication skills
- Ability to manage both technical and business process vendors
- Works well with cross-functional teams; including quality, marketing, legal, IT and digital merchandising
- Working knowledge of CRM and BI tools; specifically Salesforce, Qlikview and Business Objects preferred
- Understanding of Contact Center KPIs
- Proficient in Microsoft Office suite including advanced Excel and able to learn new technologies quickly
- Proficiency in SQL, HTML, Macros and Pivot Tables preferred
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Senior Analyst, Consumer Credit Risk Resume Examples & Samples
- Analyze and forecast HCA’s current and potential risks related to the loan portfolio, including trend, credit quality, concentration, and delinquency analyses
- Provide decision support to the Risk Management team in the areas of querying, analyzing, interpreting, and communicating qualitative and quantitative data associated with credit risk
- Review transactions for Consumer Credit and Funding Teams to evaluate the merit of the decision, ensure adherence with policies and procedures, and with legal and regulatory compliance
- Review credit decisions with Consumer Credit Team Leads/Managers, and provide feedback and clarification. Act as subject matter expert in credit adjudication, policies, procedures, and processes in support of Operation Centers
- Prepare reports highlighting risks, gaps, and findings with recommendations on credit decision best practices and balancing credit opportunities with appropriate operational risk management
- Strong PC skills; Microsoft Access, SAS, SQL, Excel, Word, PowerPoint, and relational database concepts. Knowledge Studio and/or Visual Basic would be a plus
- Ability to comprehend instructions, create documentation on reporting, and explain complex systems and data succinctly
- Demonstrate strong presentation skills and ability to explain complex data analysis
- Ability to understand business objectives and their relationship to the importance of individual projects
- Bachelor’s degree in Mathematics, Finance, Economics, Statistics, Computer Science, or related quantitative experience; Master’s degree preferred
- 5+ years prior work experience performing analytics; auto credit underwriting experience a plus
- SAS, SQL, Advanced Excel skills required
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Senior Analyst, Consumer & Mktg Analytics Resume Examples & Samples
- Perform regular and ad hoc analysis that identifies actionable marketing insights, marketing influenced revenue opportunities, enhanced customer experience and functional cost-savings
- Serves as an ‘analytics champion’ educating the business to drive adoption and usage of data analytics to further business insights
- 5 – 7+ Years in marketing analytics customer insights and/or statistical experience directly related to the specific duties of this position
- Strong background in statistics, cluster analysis, multivariate analysis, propensity and predictive modeling, decision trees, linear and non-linear models, consumer segmentation
- Proficient in data mining tools, programming languages and tools like SAS, R, SQL, SPSS, Alteryx
- Proficient in at least one modern visualization dashboard tool like Tableau
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Senior Analyst, Consumer Insights Resume Examples & Samples
- Becomes a recognized expert on the hot beverage category, with special emphasis on coffee. Executes consumer-driven innovation work; makes recommendations on beverage potential and prioritization, opportunities for growth, and strategic success drivers. He/she teams on key initiatives, developing and implementing projects that drive strategic plan objectives for high growth
- Supports the day-to-day research activity for key segments of the beverage business and across the portfolio of beverage brands including planning, designing and executing the work in cooperation with the Senior Manager, as well as driving innovation on prioritized businesses
- Supports development of integrated learning plans to address core business needs and creating/sharing of integrated learning plans across functions to ensure full learning needs are identified for each core initiative
- Identifies business information needs; assists with developing the learning plan and the most appropriate research strategies in collaboration with the Senior Manager to deliver against business objectives. He/she uncovers new claim opportunities and develops/validates/assesses new categories and white space opportunities (new channels, new offers, etc.) for brands. Works closely with Senior Manager to gain input for learning plans from members of Marketing and R&D. Synthesizes data and insights across sources to address broader business objectives
- Partners with cross-functional stakeholders across the Keurig organization to identify knowledge estate gaps and link closure of the gaps to annual learning plans. Works with Marketing and R&D to identify opportunity areas to underpin our Where to Play and How to Win choices
- Supervises research vendors and manages all aspects of Insights projects, including defining research objectives, identifying methodologies and tools, selecting vendors, designing study materials, drawing actionable insights from data analysis of results, writing clear reports and presentations that tell a story, and giving live presentations to stakeholders
- Fosters shift from “one-off research vendor“ to “strategic thought partner,” empowering vendors to act as an extension of Keurig Insights team (including, training and proactively bringing new knowledge and ideas to the team); supervisors vendor partners to execute projects; anticipates and quickly develops contingency plans for complex project issues; proactively manages priorities across budget lines
- Manages contracts and relationships with research vendors (with Procurement); encourages vendors to act as “strategic thought partner”; supervises vendor partners to execute projects and proactively manages budget and timing priorities
- Provides the voice of the consumer in decisions on innovation and communication strategies; Advocates for the consumer in key business meetings
- Manages the Keurig Insights data platform and the relationship with the vendor implementing it. Tracks research request status through the platform; uploads all reports, surveys, summaries, and other supporting documents to the platform; works closely with vendor to make changes and improvements that better support Insights
- Ensures that all summary results are consistent with the new Consumer Insights “one-pager” format. Communicates with impact and clarity
- 4 - 7 years of progressed experience in Market Research, preferably in a consumer marketing or manufacturing company; CPG experience strongly preferred
- Demonstrated ability to influence cross-functional management to impact decision-making; willingness to “have an opinion” backed up by insight, and the confidence to influence key stakeholders in meetings and one to one basis
- Solid communication skills; ability to think analytically to understand complex or ambiguous problems or issues and communicate solutions/conclusions clearly and concisely. Ability to navigate ambiguity and conflict constructively
- Well-developed analytic and problem-solving skills
- Well-developed data analysis skills and proficiency with data analysis software desirable
- Highly strategic business knowledge and intellectual curiosity with the ability to appropriately use judgment and risk-taking
- Self-driven; with supervision, capable of creating a research plan, executing research, developing research materials, and creating and finalizing reports, presentations, and other deliverables given knowledge of business needs.Technical market research and analytical expertise appropriate to level and conversant in basic quantitative and qualitative custom research techniques, especially survey design. Experience working with data from syndicated business sources/analyses (e.g., IRI and/or Nielsen scanner and household panel data) highly desirable
- Ability to collaborate well with stakeholders, quickly gaining credibility as a valued business partner. Acts as a business partner, not just a market research specialist
- Bachelor's degree is required; post-graduate degree or equivalent in Market Research, Social Sciences, Statistics, or MBA is preferred
- This position requires approximately 10% travel
