PR Manager Job Description

PR Manager Job Description

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PR manager provides industry leadership in the MTC as a hub for the industry sales teams, industry experiences as well as developing “industry fluency” across the senior TA community.

PR Manager Duties & Responsibilities

To write an effective PR manager job description, begin by listing detailed duties, responsibilities and expectations. We have included PR manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Communicate Brand Stories to media publishers
Product Seeding
Stylist/Editor Services
Identify and react quickly to negative press
Partner with Dir
Manage internal PR expectations around product launches and seek out press worthy product and stories
Partner with Direct Merchandisers to identify press worthy stories around product groups, collaborations or trends
Create and distribute monthly PR brand recap
Builds and delivers first class earned media marketing plans for allocated products/brands, working with UK and Irish PR agencies to implement campaigns that show innovation and creativity in approach, and deliver excellence in execution, with a focus on the key campaign beats
Illustrates a keen understanding of both the target audience, and the media landscape, and drives innovation and consumer engagement within the local PR approach

PR Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for PR Manager

List any licenses or certifications required by the position: PMP, MBA, NCLEX, BCLS, GRI, IAT, PM, SIGMA, SIX, ISO

Education for PR Manager

Typically a job would require a certain level of education.

Employers hiring for the PR manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Communications, Marketing, Journalism, Public Relations, Business, Education, Business/Administration, Management, MBA, Leadership

Skills for PR Manager

Desired skills for PR manager include:

Entertainment
TV/film
Consumer technology landscape
Future planning
Pop culture
Lifestyle trends
Myprotein and the health/fitness industry as a whole
Myprotein and the fitness industry as a whole
FGPS
PowerPoint and Excel

Desired experience for PR manager includes:

Relevant media knowledge and contacts
Writing and editing proficiency, multi-tasker
Knowledge of PR platforms Vocus and or Fashion GPS
Travel to regional stores and New York City
Builds Relationships/Influences
Extremely well-organised, methodical and efficient

PR Manager Examples

1

PR Manager Job Description

Job Description Example
Our growing company is looking to fill the role of PR manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for PR manager
  • Set KPIS for all Syfy PR activity and measure/report on progress/performance on an ongoing basis
  • Create appropriate communications materials
  • General responsibility for WBIE’s mobile games integrated communications discipline, including PR, influencers, social media, community, and events, with a focus on both increasing the visibility and public engagement of WBIE’s mobile games the business as a whole
  • Arrange and staff press tours and events
  • Provide strategic and tactical support to the Global Head of PR
  • Daily management of the in-house PR for all designer and product related activities across fashion
  • Actively contribute to the day to day management of PR consultants and international PR agencies in the UK, France, Germany, Middle East, Singapore, Hong Kong, Australia
  • Lead in the promotion of all brands, exclusive collections and products to ensure that each department and the designers are being closely monitored
  • Promote THE OUTNET.COM and its brands, campaigns, activities and events to the media, general public and external audiences globally
  • Host press appointments with key senior editors (desk side and run through of collections breakfast meetings, afternoon teas and dinners with fashion teams)
Qualifications for PR manager
  • Pro-active and able to show ideas to constantly promote THE OUTNET offering
  • Supporting the execution of the digital (social & content marketing) strategy contributing to social media strategy and supporting social media execution through content ideas, tone of voice and supporting “posting” activity during & outside of TX
  • Management of PR agencies when relevant - ensuring value for money from our suppliers and all relevant paperwork is place for the purchase of agency services
  • Highly organised with excellent analytical and decision making skills being results focused
  • 5 years of experience in PR field (preferably in beauty industry)
  • Perfect knowledge of the media environment
2

PR Manager Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of PR manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for PR manager
  • Work closely with the other business channels within THE OUTNET.COM to ensure campaigns are thoroughly planned and executed in good time
  • Work closely with the buying and merchandising managers across all product categories to ensure that all product launches are communicated
  • Work with the Global Head of PR to compile a seasonal calendar of PR activity
  • Support the Global Head of PR in the management of the annual PR budget
  • Lead photo shoots (where necessary) with PR Executives
  • Support PR Director and VP of Marketing in development and execution of global brand strategy, accompanying budgets
  • Track, clip and distribute brand press and product placement
  • Manage execution of all press previews and accompanying VIP events including monthly NY previews and bi-annual LA and Paris previews
  • Partner with marketing team to conceive and execute events generating brand awareness and PR value, including brand initiatives, major store openings/new markets and influencer partnerships
  • Adopt and create seasonal, strategic and proactive PR plans that fulfill both brand and product needs in alignment with Global PR initiatives drive Regional campaigns through local agencies and distributor PR teams
Qualifications for PR manager
  • Strong interpersonal skills with the ability to work effectively with a wide range of internal and external contacts
  • 5 - 7 years of related communications experience in a tech/software/enterprise, matrixed sales organisation
  • At least 8 years of experience in luxury environment in similar role
  • Experience in PR in the Chinese market
  • Good media and press relationship
  • Fluent English, Cantonese e Mandarin
3

PR Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of PR manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for PR manager
  • Point of contact for all Menswear press queries
  • Support retail especially in commercial partner store openings
  • Manage mens sample sets and coordinate for regional teams and events
  • Build relationships across the business
  • Actively contribute to the day to day management of the retained PR agency
  • Promote THE OUTNET.COM and its brands, campaigns, activities and events to the media, general public and external audiences in the US
  • Own all media relations and to continue to develop and maintain relationships with key journalists and the media in the US
  • Develop creative ways to tell THE OUTNET.COM story and its in-house label Iris & Ink, to media and pitch feature ideas and news stories
  • Ensure that THE OUTNET.COM as a brand and the designers stocked are represented correctly and consistently across all target media along with external agencies/partners
  • Attend sales meetings and proactively follow sales and sell through reports each week on all brands and identify weak areas with retail and merchandising
Qualifications for PR manager
  • At least 5 years of related experience in Communications, in any industry
  • Preferably in financial industry
  • Strong in written communications
  • Experienced in Corporate Communications
  • Bonus if experience in Marketing
  • Work closely with Head of Marketing and Brand Engagement Manager Syfy to develop, align and integrate Consumer PR strategy & plans to support overall Syfy channel objectives
4

PR Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of PR manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for PR manager
  • Monitor all daily/weekly/monthly PR activity and work with the Global Head of PR to provide targets for the US team and PR agency to work against and to provide a comparison on previous week/month/year
  • Assist with administration duties regarding invoicing and payment to vendors with PR Assistant
  • Attend all media interviews with spokespeople in the US and ensure they are fully briefed in advance with current facts and figures, details about the journalist and publication
  • Work with the Global Head of PR to compile a seasonal calendar of PR activity for the US
  • Support the Global Head of PR in the management of the annual PR budget for the US
  • Lead photo shoots (where necessary) with PR team for the US
  • The day-to-day management of media requests for product and information together with local PR agency and supported by US PR Co-ordinator
  • Manage and develop growth of the Local PR Co-ordinator
  • Develop a marketing communications plan including strategy, goals, budget and tactics for momentum/transactional launches
  • Leverage existing media relationships and cultivate new contacts within MI, lifestyle, consumer and music media
Qualifications for PR manager
  • Pro-active pitching of high value, innovative PR “ideas” to Brand Engagement Manager & Head of Marketing Syfy with associated budgets
  • Write and/or approve all press releases, briefing documents and collateral required to promote Syfy content
  • Devise and lead full range of initiatives pertaining to talent access (coordinating interviews, arranging press junkets ) relevant to Syfy
  • Alongside Head of Marketing Syfy, manage, develop key PR agency relationships to optimize effectiveness of both process & spend when relevant
  • Alongside the Brand Engagement Manager, deliver internal communications for Syfy
  • When relevant, lead Trade & Corporate PR activity supporting owned programming and brand project initiatives specific to Syfy
5

PR Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of PR manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for PR manager
  • Liaise with artist relations on talent pitching, comms asks and execution management
  • Overall project management including timelines, recaps, deliverables and tracking
  • Provide counsel to senior executives on media strategy, messaging and positioning
  • Anticipate and proactively prepare for CPW issues in media
  • Partner with Field Marketing Managers and Customer References to drive customer case studies, press releases and media activity
  • Provide PR counsel to internal clients across functions and levels to manage expectations and educate as necessary, while keeping key stakeholder relationships in tact
  • Manage local PR agency infrastructure including RFPs as needed, negotiating contracts, acting as day to day point, quarterly and yearly goal reporting
  • Be accountable for the content and translation of all local communications materials including media lists, press releases, FAQs, customer and press backgrounders, award and speaking submissions
  • Monitor the competitive landscape and propose PR strategies as appropriate
  • Collaborate with social media counterpart to infuse digital into PR activity
Qualifications for PR manager
  • 8-10 years PR, communications or digital marketing experience
  • Record of success in people management
  • Prior position in mobile gaming company preferred
  • Community management experience a plus
  • Clear understanding of public relations
  • Clear understanding of social media

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