Marketing Partner Job Description
Marketing partner
provides guidance in marketing execution of product launches, events, digital marketing, education, symposia and other marketing channels.
Marketing Partner Duties & Responsibilities
To write an effective marketing partner job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing partner job description templates that you can modify and use.
Sample responsibilities for this position include:
Work with the EMEA and Country Marketing Teams to develop integrated customer and partner marketing campaigns, leveraging above region marketing resources
Work with distribution, reseller, alliance and service provider partners in the planning and execution of marketing programs
Communicate plans and activity results to EMEA and global marketing teams
Plan, organize, promote and manage incentive programs with partner account teams, including using email campaigns, cold/warm calling, networking, trade show participation
Mediate partner inquiries with other stakeholders within iCIMS
Qualify referral leads into opportunities for iCIMS’ direct Sales organization
Meet and exceed referral opportunity quotas on a monthly basis
Conduct analysis and deliver monthly reporting with both executive view and break down by geo that articulates the ROI and provides recommendations to optimize based on results
Own the partner marketing relationships with our consumer electronics, broadband providers/ISP, telcos, financial institutions, hospitality and others in Asia-Pacific
Work cross-functionally with Business Development, Product and other regional Partner Marketing leads to develop programs that can be executed globally, regionally and/or locally
Marketing Partner Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Partner
List any licenses or certifications required by the position: GTM, SHRM, CMP, IHV, ISV, PMI, PHR, SPHR, SFDC, AWS
Education for Marketing Partner
Typically a job would require a certain level of education.
Employers hiring for the marketing partner job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Communication, Business/Administration, Business Operations, Management, Economics, Education
Skills for Marketing Partner
Desired skills for marketing partner include:
Media metrics/math and measurement methodologies
Syndicated data systems
AP style
Digital marketing and commerce
Job area typically obtained through advanced education combined with experience
Microsoft Application suite
Online marketing and good understanding of major marketing channels
Project management
Adobe InDesign
Appropriate channels and strategies
Desired experience for marketing partner includes:
Ability to manage multiple relationships in a way that grows strategic relationships while not neglecting the ecosystem of mid-tier partners in Asia
An entrepreneurial mind and spirit, along with the ability to be proactive and work amongst shifting priorities
Experience in Entertainment marketing
Training in the ways of the Partner Marketing Jedi
Work closely with partners, vendors and internal resources (legal, programming, sales, business development, product and engineering) to create, secure and execute joint marketing promotions that span online, in-store, mobile, on-console and consist of content exclusives, sweepstakes, themed collections, and achieve measurable business results (downloads, streams, awareness)
Continuous-learner mindset
Marketing Partner Examples
1
Marketing Partner Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing partner. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing partner
- Create, implement and measure marketing campaigns required to generate sales leads in order to meet demand generation goals
- Collaborate with CEO, marketing Leader NE, sales and other teams to leverage go-to-market efforts to drive synergies and maximize marketing investments
- Support positioning Mercer Norway as a thought leader through top-content creation and distribution via email, newsletter, PR and website
- Use data and create videos, infographics and other visuals to drive demand generation
- Continually assess campaign and marketing program performance (Google Analytics, Adobe Analytics, Media-monitoring, Marketo, social media analytics)
- Optimize the use of marketing automation (Marketo) and CRM (Salesforce)
- Manage marketing programs including budget, plan, execution and reporting results to NE Marketing Leader
- Be an active member of the Norwegian Leadership team and collaborate with team members on the adaptation and implementation of the Norwegian sales and marketing plan
- Be a contributing force in setting up marketing-collaboration with Sweden, Finland, Denmark and the Netherlands
- Contribute to the execution of the company’s GTM initiatives through managing a team of direct reports who will support with ensuring initiatives are successful (growth in revenue for the Vendors, GM for TM) whilst off-setting expenditure through a Vendor Income quotient
Qualifications for marketing partner
- Experience managing engagements globally, working with multi-national clients or partners across multiple cultures
- Excellent written and verbal communication skills and presentation skills and a natural penchant for storytelling
- The ability to drive change in organisations and rally others (internally and externally) behind an agenda in complex non-direct organizational structures where he/she influences, not directly controls, resources
- A strategic thinker with ability to blend technology and business strategy to develop compelling plans for new partner initiatives
- 1-3 years’ experience in working directly with clients and customers
- Experience creating ad hoc reports using a report-building tool
2
Marketing Partner Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marketing partner. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing partner
- Partner Relationship Management/Partner Portal Administration
- Develop both internal education marketing external demand generation campaigns and programs that drive awareness and traction
- Responding to project requests for brand counsel by determine appropriate resources and timelines
- Managing project timelines to ensure projects are delivered on deadline, and engaging team leadership when obstacles are encountered
- Creating education and training plans to help associates represent the brand properly
- Analyzing brand initiatives and reporting results
- Assist Associate Manager and Manager in building paid and contractual flight plans across partners
- Manage and track all partner tactics across paid, contractual and incremental placements on partner platforms
- Collaborate with HBO’s internal Design & Production and Marketing Operations teams external creative agencies to manage asset development, approval, and delivery for all digital partners
- Manage incoming partner creative requests, and submit necessary forms to begin the creative process
Qualifications for marketing partner
- Willingness to work outside of regular office hours due to international time zones
- Must have unrestricted authorization to work in the United States Legal authorization to work in the U.S. is required
- Strong business orientation with 3-5 years of business experience in a marketing support role
- Comfortable juggling strategic direction and practical day-to-day tactics of getting things done
- Proven track-record of developing and executing successful demand generation, marketing and branding programs
- Demonstrated experience with the use of Marketo (or other Marketing automation tools) and salesforce
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Marketing Partner Job Description
Job Description Example
Our company is hiring for a marketing partner. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing partner
- Provide Partner Marketing support on global product implementation roadmaps, understanding scope and scale of rollout
- Contribute to the build of implementation packages to support Partner Marketing integration of into daily business operations
- Discover and act upon new opportunities where Partner Marketing can drive more efficiency
- Provide in-depth analysis and recommendations by creating easy to read management reporting
- Support product teams with recommendations of roll out strategies
- You will create email campaigns from concept to execution
- You will help support multiple national customer events, targeting large segments of our property management customers
- You will assist with the analysis of campaign performance by learning key metrics to measure and then pulling this data and analyzing it
- You will work hand-in-hand with several Marketing team members at various levels from entry-level to senior managers
- Plan and execute integrated marketing campaigns to drive engagement with our Broker partners
Qualifications for marketing partner
- Solid experience of working with external agencies and suppliers
- Experience of working in a wholesale environment with channel partners
- Bachelor’s degree in marketing, business, or related communications field
- 5 plus years of experience in B2B marketing
- Experience managing highly-visibility partner/channel relationships
- Able to demonstrate strategic thinking and strong communication skills
4
Marketing Partner Job Description
Job Description Example
Our innovative and growing company is looking for a marketing partner. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing partner
- Performance consulting to capture business needs and required capabilities
- Accountability for Avast Business’s partner marketing efforts – ranging from lead generation activities to support local partner recruitment objectives to partner enablement and activation, working closly with sales management
- Lead the global partner marketing team under the supervision of Marketing and Partner Development Director
- Roll out new partner recruitment program, which consists of events, trade showns, advertorial and marketing campaigns and niche campaigns driven together with the Avast Business sales team
- Identify, define and drive scalable partner marketing programs which assist partners in generating leads, which drive partner loyalty and support partners position and sell the AVG Business portfolio through managing the team of Marketing Specialists
- Accountability for driving partner (re-)activation campaigns across the the AVG Business product portfolio
- Accountability for driving messaging, promotions and incentives programs to increase partner productivity and demand for Avast Business products through the Partner marketing team
- Responsible for the evolution of the Avast Partner landscape through analyses of the active partner base, the identification of gaps and driving tailored partner recruitment campaigns
- Responsible for driving up the number of certified partners within the Avast Business Partner Certification Program
- Manage the partner marketing budget, analyse and track program success
Qualifications for marketing partner
- University degree or college diploma in business
- Minimum 10 years’ experience in a marketing management position, including proven track record of working with strategic, technology, reseller or services partners to develop successful multi-touch nurture campaigns and partner lead generation programs
- Introduce performance scorecards to address product sales growth, market share acquisition, customer retention services inclusion, cross/up-sell and overall Partnership successes to date
- Introduce emerging technologies to the appropriate stakeholders within the business to drive differentiation/ innovation competitive advantage
- To be responsible for achieving the vendor income quotient for the team
- Work with marketing to develop strategic marketing plans to incorporate partner messaging and subsequently deliver marketing programmes to partners that include, but not exhaustive of
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Marketing Partner Job Description
Job Description Example
Our growing company is looking to fill the role of marketing partner. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing partner
- Coordinate in-house designers, marketing and creative agencies
- Implementation of brand guidelines in all projects
- Point of sale visits, analysis and reporting
- Quality assurance of all marketing material / communications
- Develops marketing strategies and programs for the respective categories and customer segments based on current business, customer, and research data
- Develops, owns, and manages marketing budget for the business unit
- Creates and optimizes the media strategy for the business unit
- Analyzes all relevant data sources for the retail category, competitive and customer information to inform future strategic direction
- Translates consumer attitudes and market research to anticipate competition/market trends into marketing strategy
- Develops, owns and manages Shop Your Way member strategy for the business unit and is responsible for aligning the merchant, finance, and pricing teams
Qualifications for marketing partner
- Experience working with creative teammates, ad agencies and media vendors
- Solid understanding of all marketing disciplines
- Bachelor's degree in Marketing, Communications, Business Administration or related fields
- Experience managing complex projects with stakeholders from multiple teams
- Passion for brand and marketing
- Experience working in an account management role at a branding, creative or advertising agency