Manager, Market Development Job Description
Manager, market development
provides market research and analytics to identify global market opportunities, develop, implement and manage solutions, and provide subject matter expertise in diagnostic product and informatics development.
Manager, Market Development Duties & Responsibilities
To write an effective manager, market development job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, market development job description templates that you can modify and use.
Sample responsibilities for this position include:
Defining market-specific competitive landscape and working with stakeholders in Sales, Product and Marketing to address threats in the market and take market share
Work with the Head of Market Business Development DEATCH and the local team to identify strategies to grow the market and set priorities
Defining market-specific competitive landscape and working with stakeholders in Sales, Product and Marketing to address threats in the market
Identifying market-specific obstacles to revenue growth and working with stakeholders in Sales, Product and Marketing to resolve
Prepare and implement market and customer survey, work with product manager to design and implement sales/distributor knowledge assessment
Identifying market-specific obstacles to revenue growth and working with stakeholders in Sales, Product and Marketing to find innovative and effective resolutions
You will use your market sensing and insights to advise the business on key potential collaborations, partnerships and potential future acquisitions that can further expand and develop Agilent cell analysis presence and when deemed appropriate you will participate in any such collaborations and partnerships
Implement regional training programs that enables the sales team to clearly position Seahorse products and explain their benefits to customers
Work with applications group to take the lead on key customer collaborations that facilitate end user adoption and success of products key to driving market growth
Conducts market research to investigate and plan opportunities for growth with a focus on new/emerging customer segments
Manager, Market Development Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager, Market Development
List any licenses or certifications required by the position: PMP, CAPM, AMPM, ACI
Education for Manager, Market Development
Typically a job would require a certain level of education.
Employers hiring for the manager, market development job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Business, Marketing, MBA, Engineering, Management, Science, Communication, Technical, Project Management, Conducting
Skills for Manager, Market Development
Desired skills for manager, market development include:
Concur portfolio and unique selling points
Targeted verticals and strategic accounts
Alcon product portfolio and marketing strategy to plan and implement customer programs
Competitors and Alcon opportunities
Customers
Market
Accounting and budgeting practices to effectively manage fiscal responsibilities
Acquiring activities
Associated technologies and applications
Available programs
Desired experience for manager, market development includes:
Work in conjunction with Finance/Global Marketing/Regions to identify opportunities / challenges within current and future business models
Insure annual NS targets and investment to confirm the division meets the obligation of the licensing contracts
Participate and build the overall brand strategy with Global Marketing/Creative and Regions on a seasonal basis
Work with Regions to develop seasonal calendars
Assist Regions in the formulation and preparation of launch planning (marketing)
Required experience in Marketing and Operational marketing within KO or bottlers
Manager, Market Development Examples
1
Manager, Market Development Job Description
Job Description Example
Our company is looking to fill the role of manager, market development. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, market development
- Facilitates strategic business interactions between external and internal customers
- Provide direction, support accurate & timely communication with the relevant Distributor Field Sales teams to ensure the market plans & strategy are executed
- Develop messaging & tools that communicate the value/brand directly to customers through all available channels
- Work closely with other Market Development Managers, Applications Development Scientists, and the Microfibers Platform Leadership Team
- Participate in internal work groups and share processes and market information
- Act as liaison to the Agilent field marketing organization to optimize the field deployment of Seahorse marketing materials and ensure success of new product introductions and ramp-to-volume initiatives
- You will lead the development of processes that ensure global implementation of the marketing programs necessary to drive the Seahorse cell analysis business and report the success of each programs to the marketing and field teams
- You will act as the Voice of the Field and the customer to ensure that every program provides the necessary tools and collateral required to exceed sales objectives
- We are looking for a self-motivated leader who likes to travel and has strong inter-personal skills to be a highly-effective coach for the Seahorse field teams and work collaboratively with peers across a matrixed organization
- Deploy through field marketing team, Seahorse product marketing programs globally, ensuring field effectiveness and assessing end user adoption and benefit
Qualifications for manager, market development
- Be comfortable talking about technology, including the ability to articulate industry trends and how technology is a driver for business performance
- Ability to negotiate with local vendors and build relationships
- Previous experience in organizing and project managing small scale events
- Flexibility to work mobile and travel extensively throughout the DEATCH region
- German native language fluency and Proficiency in Business English
- Superior verbal, written, and communication skills
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Manager, Market Development Job Description
Job Description Example
Our company is looking for a manager, market development. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, market development
- Manage key relationships with potential and emerging Canadian customers and industry players in collaboration with mining, water, oil & gas, intermediates, monomers and catalysts regional colleagues
- Liaise with EMEA, American and APAC colleagues to develop global market understanding and analyses and to collaborate on global accounts
- Provide direction, support accurate & timely communication with the relevant Distributor Field Sales teams to ensure the market plans & strategies are executed
- Develop knowledge of targeted verticals and strategic accounts
- Responsible for ensuring all new customers engage in a supplier contract at the time of engagement
- Provide your list of potential customers to the FSM on a weekly basis
- Support growth projects for the Microfibers Innovation Platform
- Collaborate with technology teams to create new application concepts and in the prioritization of projects for resourcing
- Utilize a high-level of curiosity with a bias for solving customer needs with new technology
- Remote work is permitted, and travel will be required 25% of the time
Qualifications for manager, market development
- English as a second language (proficient)
- Experience presenting both web-based and face-to-face presentations
- Analytical / data analysis capabilities / skillset (beyond basic excel)
- Very good knowledge of MS Office products, particularly Excel and PowerPoint
- Ability to learn quickly and be a self-starter are vital to this role
- Business degree advantage
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Manager, Market Development Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of manager, market development. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, market development
- Perform various marketing analyses to facilitate development of the marketing strategy for existing and potential products, systems and/or services and to support the definition of the Division/Business Unit/Product Group Footprint (market presence, execution standards and delivery model)
- The Regional Market Development Team will be the advocate and knowledge source to drive customer requirements and initiatives to grow revenue for a specific customer base
- Many verticals are covered by this Regional Team to drive sales and brand awareness – public relations, marketing and creative messaging, social media, community relations, sponsorship and event strategy and activation, campaign and market analysis, tactical planning and execution and more
- The team will coordinate with corporate teams including MarCom, Consumer Marketing, Product Management, Strategic Pricing, Channel Marketing, Sponsorship Marketing, Database Marketing, Regional Operations, Sales Operations and Go-To-Market teams to drive customer segment-specific initiatives
- Directly supervise Market Development Managers and Coordinators
- This position will manage 6-12 Market Development Managers and Coordinators residing in the field and has responsibility to support the following organizations
- Drive effective management of multi-million dollar territory and client-base to meet and exceed individual and market revenue objectives
- Research and analyze market trends/competitive analysis through compiling data, developing reports, tracking, and providing regular updates
- Represent market to both internal and external parties as needed
- Work with AEs to develop account strategy, customer-specific sales proposals, and tactics to help meet revenue targets and/or manage and close opportunities
Qualifications for manager, market development
- Good working knowledge of Outlook, Word, Excel and Powerpoint
- Initial focus within the gulf region but extending to 50% of time with travel
- Based in UAE preferred
- Experience with diagnostic tests for human reproductive health, ideally with a strong knowledge of genomics
- Proven experience in marketing programs aimed at patients and patient advocacy groups
- Ability to understand customer needs and buying cycles
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Manager, Market Development Job Description
Job Description Example
Our company is hiring for a manager, market development. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, market development
- Keeps abreast of industry trends, including understanding customer and market trends, technologies, key buying factors, competitive strategies, strengths & weaknesses, and channels to market
- Drive the execution of the growth and retention priorities based on detailed analysis of business performance, proposition readiness, market and opportunity sizing
- Develop proposals and recommend sales strategies for improvement based on market research and competitive analysis
- Perform product demonstrations to prospective customers
- Oversees all Department staff
- Provide procedural direction relating to budgets and serve as liaison between the Department and Accounting for ongoing projects
- Direct internal marketing, campaigns teams to successfully implement mobile compute marketing programs
- Assist with production of data-based marketing material such as whitepapers, blogs, presentations
- Support overall progress of Power Up transformation and drive WCFE change management
- Develop, drive and manage roll out of WCFE related initiatives in region/countries
Qualifications for manager, market development
- Proficient in Microsoft Word, Excel, Outlook and CRM Database experience
- Proven ability to build close working relationships with other teams operating in a matrix environment including Marketing, Sales and Alliances
- Must have exceptional written & verbal communication and organizational skills
- Construction experience highly preferred
- Works with sales management and the marketing team on potential speakers for Mallinckrodt's Promotional Speakers Bureau
- Self-starter with strong decision-making capabilities and demonstrated problem solving skills
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Manager, Market Development Job Description
Job Description Example
Our growing company is looking for a manager, market development. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, market development
- Execute against R&R “Market Back Plan” objectives and milestones for the territory
- Develops and implements targeted market development plan in select locales in concert with Marketing, Regional Sales Management and EMS Sales with focus on education, KOL visits, conferences
- Work collaboratively with CPC sales teams to create buy in and sell new ideas to customers.Utilize the CPC PMP process including development plans, annual objective setting and performance evaluations to manage innovation staff
- Build and maintain a market coverage map
- Develop relationships and got market models with non-traditional channel and partner organizations
- Assess new opportunities, manage the opportunity funnel and take new channels to market
- Lead operational on boarding and go to market of new partners
- Support regional & global Account teams on strategic deals and renewals, including advising on commercial terms
- Maintain an efficient operating rhythm with internal stakeholders (GTM, Proposition, PCM) to systematically drive the regional agenda for the sector and ensure adequate response to business opportunities and competitive threats
- Drive overall sales and revenue performance in the
Qualifications for manager, market development
- Excellent communication, (written and oral) presentation and strong interpersonal skills
- Travel 50-70% (variable)
- Repeated, demonstrated history of delivering technology and process improvement projects/initiatives through the entire lifecycle
- Excellent interpersonal, verbal, and written communications skills necessary for various audiences including senior management
- Bachelor of Science or advanced degree in Biology, Molecular Biology, Genetics, Immunology, or other life science is preferred
- 5-7+ years of proven hands-on experience in marketing roles of increasing scope and responsibility in the genomics, molecular biology, or molecular diagnostic arenas