Market Development Job Description

Market Development Job Description

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Market development provides the value proposition, marketing positioning and roadmap guidance to clients and bid teams alike for offerings.

Market Development Duties & Responsibilities

To write an effective market development job description, begin by listing detailed duties, responsibilities and expectations. We have included market development job description templates that you can modify and use.

Sample responsibilities for this position include:

Lead management in planning and execution of major programs, products, and objectives for business unit investment for new sales growth
Effectiveness in this role requires a basic knowledge of business and campaign plans and strategies industry practices for developing, promoting and selling similar products
Provide thoughtful feedback and recommendations for improving marketing automation programs, lead scoring
Achieve business objectives of TNTL Traditional Trade as per aligned BP including Volume, Market Share and Revenue and certain brand KBIs
Align, track and review performance of system objectives
Develop the underlying, holistic business priorities to achieve system BP
Process reoccurring and onetime fees
Communicate effectively across product, industry, dealer and/or customer audiences to gain understanding and acceptance of ideas and recommendations
Develop and launch a client toolkit, to promote adoption of cardholders and optimal usage of cards, at clients
Partnering with Sales, Finance and Business Development to monitor global revenue growth, attrition and trends to identify global risk and opportunity

Market Development Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Market Development

List any licenses or certifications required by the position: PMP, DOT, CAPM, ITIL, US, CCA, PE, PR, NPD, ACI

Education for Market Development

Typically a job would require a certain level of education.

Employers hiring for the market development job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Business, Marketing, Management, MBA, Business/Administration, Engineering, Technical, Education, Science, Business/Management

Skills for Market Development

Desired skills for market development include:

Microsoft Office Applications and Contact Management System
Segmentation
Channels-to-market
Marketing communication
Communication channels
Value proposition and marketing program development and execution
Competitor’s product offerings
Concur’s product offerings and that of competitors
Products
Sales techniques and systems like Salesforce.com

Desired experience for market development includes:

Ideally some Franchise, Bottler and FMCG Experience
Must have reliable transportation at all times
Should be able to lift 25+ pounds
3 to 5 years of property management or project management experience preferred
Self-starter with a proven ability to work with limited supervision
Ability to work cooperatively across all levels and functional departments of an organization and to leverage resources as required

Market Development Examples

1

Market Development Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of market development. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for market development
  • Researches, identifies and creates plan for integrating programs and products into customized corporate or major gift market development efforts
  • Develops procedure and strategy for identification, integration, and proposal of programs/products/services
  • Collaborating on the design and execution of special Product Marketing and Sales programs
  • Build a pipeline to grow Constructionline as the partner of choice for prestigious brands wishing to promote their services
  • Work with these promotional partners to ensure a high level of satisfaction, retention and product development to maximise long-term revenue
  • Liaise with internal colleagues to ensure all customers are happy with progress of your projects
  • Produce regular reports on pipeline, sales, satisfaction for promotional partners
  • Establishes and maintains working relationships within various departments, functions, channels, and business management
  • Prepare models to support growth of diagnostics in reproductive health
  • Support creation of business plan presentations for each project working closely with senior marketing leaders
Qualifications for market development
  • Support sales team within account management, the more technical aspects associated with the product
  • Salesforce.com exp a strong plus
  • SAS experience a strong plus
  • Travel up to 10% of the time or more may be required
  • Expertise in multiple marketing segments including
  • Proven product management, and/or commercial skills
2

Market Development Job Description

Job Description Example
Our company is growing rapidly and is hiring for a market development. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for market development
  • Manage trade investments within agreed parameters & ensure accurate & up to date records are in place
  • Provide accurate forecasts to the Supply Chain team, Co-ordinate and where necessary find solutions for day to day supply chain issues
  • Stay on top of training requirements for the team liaising with the Sales Success Manager
  • Lead business strategy and planning, project management inclusive of annual marketing and business planning
  • Local activation of national branding programs
  • Execute the local event strategy for multiple industry teams
  • Strong executive presence, interpersonal communication and presentation skills including the ability to put together a visually sharp presentation to communicate ideas
  • High levels of emotional intelligence and the ability to self motivate
  • A bias for action and personal accountability for meeting or exceeding objectives
  • A desire to contribute to and grow with the organization through a variety of developmental/promotional assignments (the nature of which will be based on available opportunities, skills/experience, and actual performance in the current role)
Qualifications for market development
  • Ability to work and learn on your own on a team
  • Passionate and knowledgeable about genomics solutions
  • Flexible, team player that thrives fast-paced team culture
  • Master’s Degree or equivalent in Genetics, Molecular Biology, or other related science field required
  • MBA, MD or Ph.D
  • Broad knowledge of clinical oncology & the intersection with genomics, ideally with extensive knowledge of hematology
3

Market Development Job Description

Job Description Example
Our company is growing rapidly and is looking for a market development. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for market development
  • Define and drive process to regularly screen for potential Canadian M&A targets, in collaboration with business units, industry partners and investment banks
  • Initiate and manage innovation partnerships across Canada, with universities, government and industry players
  • Define and lead Quebec Growth Project with emphasis on key Quebec industries
  • Lead North American Strategic Customer Network team(s) with significant presence in Canada to grow business for multiple Business units
  • Answer questions and resolve problems affecting or resulting from agency field force business production
  • Work as directed to provide superior marketing support and service to policyholders and potential clients
  • Contact policyholders and potential customers via phone, written correspondence and in person
  • Prepare reports and other paperwork
  • Properly care for and maintain Company equipment assigned to you and those in your territory
  • Maintain close relationship with claims department
Qualifications for market development
  • Demonstrated ability to develop relationships with business sponsors, communicate project status, and understand detailed business requirements across multiple initiatives
  • Strong hands-on experience using Excel, PowerPoint, Word, and Google Earth/Maps
  • Finance or business-related field preferred
  • Bachelor’s Degree in Business, Marketing, Engineering or other related field
  • Proven experience in business analytics and strategy, ideally with a top tier management consulting firm or investment bank
  • Experience in strategic marketing desirable
4

Market Development Job Description

Job Description Example
Our company is hiring for a market development. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for market development
  • Manage marketing activities
  • Define global marketing and market development strategies aligned to the strategic plan and work with Market Development to execute the strategies to drive revenue and income targets
  • Develop messaging & tools that communicate the value/brand directly to customers through multiple channels, including sales force, and digital marketing
  • Lead and drive strategy, cross-business coordination and tactical execution for selected North America-based trade shows and conferences, from large international conferences, to smaller local workshops and seminars
  • Develop and maintain marketing and communication tools
  • Develop an effective strategy to achieve organizational sales, web conference goals, direct marketing, and cold calling
  • Prepare feasibility reports, competitive demographic analyses, Profit & Loss forecasts, and make recommendations for a business case for growth and development opportunities
  • Collect, compile and analyze pertinent information in order to establish realistic goals for the product line, consistent with overall division goals of growth and profitability
  • Drive market and business strategy, project management inclusive of annual marketing and business planning
  • Engage with the local leadership team to promote, integrate and meet the sales office objectives
Qualifications for market development
  • Experience with diagnostic tests for human health, ideally with a strong knowledge of genomics, a plus
  • Problem analytical/critical thinking skills
  • Working knowledge of competitor base
  • Master's degree in Finance or business-related field preferred
  • Proven record of demonstrating initiative and delivering results
  • 5 years of marketing and/or project management experience required
5

Market Development Job Description

Job Description Example
Our innovative and growing company is looking for a market development. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for market development
  • Serve as the sales and commercialization leader for all products and lighting systems for assigned brands and applications, including integrated controls
  • Responsible for transfer of knowledge through communication, training and execution initiatives
  • Lead the day-to-day implementation of digital strategies - coordinating with key stakeholders as needed
  • Develop sales programs at a local level to ensure effectiveness of initiatives implemented at the corporate level
  • Responsible for collecting and articulating feedback across the organization as to sellers 'voice' in best practices and inefficiencies
  • Contribute creative idea sharing for the New Jersey, New York, Philadelphia, Pittsburgh, Harrisburg and regionally (East Coast)towards strategy and process development
  • Liaison between sales and department leads to facilitate insightful feedback and solutions to improve field effectiveness
  • Participate in Top 25 account planning sessions for New Jersey, New York, Philadelphia, Pittsburgh, Harrisburg offices
  • Training of weekly initiatives, product introductions and enhancements, along with process improvements
  • Frequent travel between local offices - occasional travel to centralized location
Qualifications for market development
  • Bachelor's degree in business admin or engineering required
  • Minimum fifteen years of progressive leadership, marketing and program management, business development support and/or account management experience
  • Need to have demonstrated ability to organize education and referring programs, grand rounds, Computer literacy is preferred
  • Engineer degree and background
  • Experience of engineering and technologies preferred, esp
  • Strong leadership skills, incl

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