Creative Strategy Job Description
Creative strategy
provides insight on emerging digital and social media trends and best practices and maintains an understanding of trends impacting specific industries and sectors. Works with the front line sales team to respond to briefs with principally bespoke, strategic digital or TV content solutions.
Creative Strategy Duties & Responsibilities
To write an effective creative strategy job description, begin by listing detailed duties, responsibilities and expectations. We have included creative strategy job description templates that you can modify and use.
Sample responsibilities for this position include:
Determine the tone and attitude of the various VH1 channels through effective use of on-air creative mechanisms – promos and promotional graphics
Lead a focused and effective team
Answer phone calls and schedule meetings by phone and email
Assist with mailings, print production and e-blasts
Create press materials and kits
Track press clippings
Caption, file, scan and service images to media
Social media management, posting, reporting
General office organization and administration
Managing the Global Advertising and Brand Integration process from creative brief through final production
Creative Strategy Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Creative Strategy
List any licenses or certifications required by the position: PMI, MBA
Education for Creative Strategy
Typically a job would require a certain level of education.
Employers hiring for the creative strategy job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Business, Advertising, Design, Writing, Education, Journalism, Public Relations, Graphic Design
Skills for Creative Strategy
Desired skills for creative strategy include:
Marketing principals
Microsoft Office and Keynote
Cable television
Frontline sales role and function
Instructional design best practices for distance learning
Cable television products and services
Digital Media platforms
Emerging digital marketing trends and ability to integrate them in direct response campaigns
Excel and PowerPoint
High speed Internet and phone products and services
Desired experience for creative strategy includes:
Simultaneously manage a 12-18 month production calendar, schedules and advertising presentations across multiple campaigns
Partnering closely with internal and external media partners to develop and optimize advertising assets through all phases of a game’s lifecycle
Experience working with senior level business partners
Strong proven creative sense as demonstrated through portfolio and previous projects
Exhibit organizational capabilities with the ability to handle multiple tasks in a fast-paced environment
Excellent communication skills and ability to influence on various levels
Creative Strategy Examples
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Creative Strategy Job Description
Job Description Example
Our company is growing rapidly and is looking for a creative strategy. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for creative strategy
- Work closely with cross-functional marketing teams to ensure all creative executions are ‘on-brand’ and aligned with creative strategy
- Manage budgets and vendor payment
- Attain internal and external approvals of creative executions
- Assist with internal organizational needs
- Responsible for assisting Executive Vice President with day-to-day operation of department
- Proactively advise EVP of appointments, meetings and deadlines
- Responsible for assisting the department with its day-to-day administrative operation
- Provide coverage and support to fellow executive assistants as requested when special situations might arise
- Maintain accurate Outlook/Entourage calendars and contacts for EVP
- Phone responsibilities including answering/screening/distributing calls/messages, answering basic questions about the department
Qualifications for creative strategy
- Have a passion for advertising, sports, entertainment, & gaming
- College degree required - advertising or communication preferred
- An understanding of the broadcast and digital media landscape
- Superior relationship management skills and willingness to work collaboratively
- Interest in creative advertising
- Self-starter who appreciates autonomy and being elevated to fully own projects
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Creative Strategy Job Description
Job Description Example
Our company is growing rapidly and is looking for a creative strategy. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for creative strategy
- Inventory and order equipment, premiums and departmental supplies
- Distribute departmental mail and memos
- Compose and write letters, memos, announcements and e-mails for SVP
- Create and maintain miscellaneous files for EVP
- Schedule, organize, order and execute meetings, trips, seminars, offsites and luncheons/dinners for EVP and department
- Work efficiently & effectively with MTVN support departments, travel management, facilities, technology help desk, accounts payable, to fulfill job responsibilities, building bridges and key relationships as needed
- Gather and distribute information to EVP’s direct reports as needed
- Work closely with other Nickelodeon (Senior Management) Executive Assistants when needed/requested
- Maintain a thorough understanding of organizational structure, priorities, resources and activities to help manage the EVP and department’s day to day operations
- Point person for weekly meetings (Team Meetings,) –sending out communications, booking conference rooms, arranging video conference audio visual set up
Qualifications for creative strategy
- Player-first focus
- Design and update departmental charts and forms
- Work on various creative assignments as requested
- 4+ years corporate/media experience supporting high profile senior level executive
- Must maintain confidentiality and handle sensitive issues with regards to staff, finances and other sensitive situations
- MAC skills with a proficient knowledge of Microsoft Word, Microsoft Excel, Microsoft Mail, PowerPoint, Outlook, and Entourage
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Creative Strategy Job Description
Job Description Example
Our innovative and growing company is looking for a creative strategy. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for creative strategy
- Champion the growth of mobile, implementing best practices to improve customer experience and conversion
- Optimize browse, search, and content to drive incremental conversion and drive frequency
- Oversee brand look & feel, visual merchandising, content pipeline and promotional calendar
- Partner with analytics and tech to build best in class merchandising analytics
- Accountable for the team engagement, retention and performance
- Work in a collaborative and constructive manner with team and cross functional partners, developing positive and productive relationships
- Lead and implement creative strategies to ensure that deliverables from Creative Services meet and, if possible, exceed clients’ needs and expectations
- Drive business strategy discussions to uncover business needs and opportunities
- Work with Creative Services team to offer clients multiple creative solutions, providing cogent supporting rationale for why/how each approach successfully delivers on the desired objectives
- Collect and analyze research (e.g., qualitative, quantitative, ethnographic)
Qualifications for creative strategy
- Excellent organizational skills, ability to prioritize and juggle multiple assignments
- Discreet, professional demeanor
- Natural curiosity and willingness to learn the business
- Ability to prioritize & delegate responsibility when necessary to other department employees
- Multiple years of experience managing digital campaigns on Gemini, Bing Ads or AdWords, with experience providing strategic marketing advice either within a company or as part of an agency
- Creative problem solving skills, with an ability to adapt to a changing environment quickly and easily opportunities through the use of analytics, category expertise and critical thinking
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Creative Strategy Job Description
Job Description Example
Our growing company is looking for a creative strategy. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for creative strategy
- Collaborate with all relevant areas of the organization (including Ad Products, Ad Operations, Research, Marketing, Events, ) to support pitches for clients
- Leads the planning and execution of the Marketing Academy by creating a strategic curriculum that meets the needs of the university marketing community
- Directly supervises a creative production support team
- Masters key technology used in daily operations
- Email matrix completion
- Bill marketing request forms
- Monthly marketing communications/sales email
- Update Insights weekly
- Digital projects support
- Works with Client Services, Strategy and RNL Creative Lead to produce a clear creative brief that will guide creative tactical execution
Qualifications for creative strategy
- Excellent organizational skills and attention to detail with the ability to multitask, prioritize, and meet deadlines
- BA or equivalent experience in past creative positions as a hands-on senior designer, art director, agency owner or management, or similar
- 10 or more years of creative experience, including management of creative departments/personnel
- Advanced leadership and communication skills in order to successfully present materials and ideas to both internal stakeholders and external customers
- Past project management experience as it relates to clearly communicating project goals, vision, budgets and schedules is required
- Candidate must be able to think on their feet and multitask in a fast-paced, deadline driven environment
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Creative Strategy Job Description
Job Description Example
Our company is looking for a creative strategy. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for creative strategy
- Work with the marketing team to craft compelling thought leadership content for executives and SMEs
- Reporting to the VP Creative Strategy, the Director Creative Strategy will lead his/her team to develop original concepts, briefs and pitches for on-air, off-air, digital and social platforms, resulting in robust multiplatform effective campaigns
- Provides strategic guidelines, and directs projects, such as campaigns for drama series, comedies, bio-musicals, news, and entertainment / variety shows network initiatives that will increase ratings and brand awareness
- Ability to supervise the production of live action shoots
- Work closely with Global Merchants to analyze sales, market trends and other pertinent data
- Partner with merchants to leverage US development, determine market seasonal needs and relay merchandise line plans
- Serve as the link between all cross-channel markets, leveraging consistent needs for exclusive product - partner with Manager to be the key communicator between cross-channel merchants, production and Design
- Work with design team to ensure exclusive product needs are met and effectively delivered while maintaining the aesthetics of the brand
- Understand brand concepts, flow strategy, key messages and marketing ideas
Qualifications for creative strategy
- Past experience in managing or owning a creative agency a major plus
- ECommerce, Mobile, Omni channel retail experience
- Strategy (internal corporate and/or consulting), marketing, merchandising or product management experience
- Experience with baby or apparel retailers
- Demonstrated ability to drive an innovative team culture with a strong bias for action
- Strong complex project management skills, demonstrating the ability to manage priorities, set and meet deadlines, and manage budgets for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables