Commercial Product Manager Job Description

Commercial Product Manager Job Description

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Commercial product manager provides leadership on research, development and implementation of product information management systems including development of process tools to support the product information process.

Commercial Product Manager Duties & Responsibilities

To write an effective commercial product manager job description, begin by listing detailed duties, responsibilities and expectations. We have included commercial product manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Co-develop value propositions and determine product pricing
Manage pricing and discount structure across portfolio
Provides input and direction in the development of market positioning for commercial business data products and product lines, pricing, packaging, and product placement
Conducts research and analyzes data on product positioning, pricing, revenue, competitive products and services, and market trends to identify relevant solution bundles and product enhancements
Act as a POC for our advertising operations team to address changes in ad-tech integration, addressing issues with delivery and trafficking of campaigns, including having sign off on the quality of booked campaigns
Lead efforts to develop the expansion of the organization from a product only offered to Health and Hospitals Corporation employees to one available to all New York City employees
Work with New York City Office of Labor Relations, relevant city unions and city agencies to fully understand the New York City employee market and all product offering
Oversee the implementation of the expanded organization's product line including coordinating with relevant IT, claims, customer service and medical management units
Coordinate with marketing and communications staff on the approach and implementation of the open enrollment process
Identify and recommend changes to commercial insurance products to senior management based on competitive analysis to increase product positioning

Commercial Product Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Commercial Product Manager

List any licenses or certifications required by the position: CPCU, CTP, PMP, PMI, VDI, PM, NPDP, NICET, AAP

Education for Commercial Product Manager

Typically a job would require a certain level of education.

Employers hiring for the commercial product manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Business, Marketing, MBA, Engineering, Technical, Education, Management, Computer Science, Finance, Business/Administration

Skills for Commercial Product Manager

Desired skills for commercial product manager include:

Agile way of working would be an advantage
Loan pricing and structural trends to match client needs with Regions’ debt product solutions
Management information and business systems
Pricing
Assigned business line and technical marketing skills
Implementation and strategic analysis
Research tools : Excel and Business Intelligence systems
Product/program development
SAS
SQL

Desired experience for commercial product manager includes:

Understands and effectively influence the multiple processes and components of the organization, its stakeholders and enrollment
Inspires extraordinary results by encouraging other staff, value diversity and shaping culture to support a high performance environment
Actively listens to others to understand their perspective and ensure continuous understanding regardless of communication channels or audience
Develops a strong knowledge of marketing best practices within the healthcare industry
Recommend hiring/ termination and reward (compensation and recognition)
Working knowledge of Credit/Debit Retail or Commercial Cards, Visa and B2B payments

Commercial Product Manager Examples

1

Commercial Product Manager Job Description

Job Description Example
Our growing company is hiring for a commercial product manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for commercial product manager
  • Define market and customer segmentation
  • Perform competitor gap analysis
  • Identify new offerings to drive growth
  • Define marketing plan, implement marketing programs, and measure Return on Investment (ROI)
  • Drive customer acquisition and retention
  • Create commercialization plan for new products / services
  • Implement changes in marketing strategy from Win / Loss Analysis
  • Create marketing communications content for external audiences - sales presentations, demos, blog, newsletter, sales collateral, trade show participation, campaigns, website, and online store
  • Provide go-to-market training to sales team (value propositions, collateral, trade shows, and campaigns)
  • Participate in commercial operations approval process to manage business risk, investments, and expenditures
Qualifications for commercial product manager
  • Have significant engagement with the Technical Product Line Manager in conveying voice of the customer feedback and advisory role in creating the multi-generation product plans to support growth in North America
  • Execution (Services and Supply Chain)
  • Minimum of 5 years of experience in the Telecommunications or Utility market space including understanding of the competitive landscape
  • Ability and willingness to travel domestic and international up to 40%
  • Masters in Human-Computer Interaction or Masters of Business Administration
  • 5 years experience in Commercial Banking, in an Operations Improvement role
2

Commercial Product Manager Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of commercial product manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for commercial product manager
  • Develop and implement business plans to ensure that European Product Management strategy is delivered at a local country level, which includes adapting language, pricing, sales force communication and marketing liaison
  • Candidate will work with in region marketing and sales teams to develop product portfolio strategy including product pricing guidelines, product positioning, product specifications, launch packages, and sample management while products are under development
  • Working with product management and development teams to focus priorities on the areas of most opportunity across sales and service
  • Generating new ideas/being creative about how we grow digital in the context of our other KPIs such as sales volumes or customer satisfaction metrics
  • Work with contact centre teams to understand where call volumes continue to exist and where appropriate create well thought out plans to migrate these interactions to digital routes
  • Working with business owners to assess whether digital activity is reducing contact centre calls and understanding where further opportunity exists
  • Provide information, insight and feedback to stakeholders in order to improve effectiveness of our digital channels
  • Ensure our marketing, digital and technology teams are aligned with our overall strategic goals for Digital
  • Coordinate with SMI and Commercial Operations teams to develop in depth relationships with key contacts to insure alignment related to various programs, needs
  • Develop and manage cross-functional teams to deliver/implement program-specific campaigns and tactics to the market and sales teams
Qualifications for commercial product manager
  • Partner with business leaders to develop an end-to-end product roadmap
  • Develop new, compelling products that transform our client and associate’s work
  • Lead a project team (research, prototype, test, and build)
  • Facilitate collaboration across disciplines and departments
  • Knowledge of the payments industry
  • Industry experience working in a commercial data business area, with involvement of working in the product development process
3

Commercial Product Manager Job Description

Job Description Example
Our growing company is looking for a commercial product manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for commercial product manager
  • Collaborate with key business partners (Operations, Legal, Pricing, Business Development and Business Technology) to ensure product quality and support is maintained
  • Defining and communicating displays Product Marketing requirements through the Product Lifecycle, including using strong industry and market engagement to gather relevant information to support those needs
  • Understanding and tracking key technology trends for the enterprise and SMB customer segments for displays and PC solutions - and serving as an expert on those technologies within the team
  • Work in partnership with regional teams on Go-to-Market activities, launch plans and press engagement activities
  • Consistently perform competitive analysis against top Displays industry players to ensure our lineup is differentiated and competitive
  • Support growing the business plan for the displays team and manage products/solutions to meet revenue and profitability goals in line with team targets
  • Working directly with operating entities (internal and CMOs) to ensure that commercial drug product operations remain in a compliant state, and product meets all required standards and specifications
  • Performance and quality of products conform to established standards and agency guidelines
  • Continually assess product/market opportunities and gaps
  • Monitor and provide structured feedback on competitor activities to both Product Management, Sales & Marketing functions
Qualifications for commercial product manager
  • Experience in driving New Product Development projects through a tollgate/stage gate process
  • Experience with national big box retailers and retail line review process
  • Experience with Manufacturing, Food Processing and Data Center Electrical Products
  • Self-motivated and goal oriented team player with strong analytical and problem solving skills
  • Good organizational skills with ability to complete assignments with minimal supervision while proactively communicating status to key stakeholders
  • Minimum of 2 years’ experience in financial services or trade credit product management or sales support
4

Commercial Product Manager Job Description

Job Description Example
Our growing company is hiring for a commercial product manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for commercial product manager
  • Creating and implementing a multi-generational product plan with product offering, pricing/margins, channel differentiation, and positioning that delivers competitive advantage and drives profitable growth
  • Capturing “voice of customer” feedback from consumers, customers, and key influencers, and translate into strategy for product positioning, pricing, communication, and innovation/MGPP
  • Travel, where necessary, to maintain effective relationships with appropriate suppliers and represent the company at industry events and tradeshows, providing support to field sales organizations at regional meetings and with customers
  • Develop and implement business plans with specific regard to the category
  • Ensure that European CPM activities & performance metrics are fully aligned with the European & Global Product Management strategies, Sales, Marketing & Customer Service organizations
  • Establish commercially effective / relevant relationships with the ‘local’ European suppliers
  • Continually assess product / market opportunities / gaps as they relate to the local territory
  • Manages all aspects of the product lifecycle
  • Coordinates program planning with sales & marketing, engineering, manufacturing, purchasing, to ensure identification of appropriate manufacturing schedules, goals, design criteria, costs, and similar considerations
  • Identifies market potential by working with sales and distribution including independent distributors and factory branches to establish project price and volume targets
Qualifications for commercial product manager
  • Experience in the Wiring Device segment or electrical distribution channel
  • Good knowledge of marketing strategies, concepts and communications principles
  • Pragmatic Marketing, Agile development and qualitative and quantitative market research experience a plus
  • Comfort with client level engagements
  • HCP customer-facing experience is a plus
  • Numerical and commercially minded
5

Commercial Product Manager Job Description

Job Description Example
Our company is searching for experienced candidates for the position of commercial product manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for commercial product manager
  • Works with engineering to maintain AHRI / GAMA listings in addition to other regulatory agencies for individual state and government programs such as Energy Star and DOE
  • Supports the field sales organization by creating and presenting product presentations, technical sales software, competitive comparisons, payback calculators
  • Manages the creation of the technical literature process which includes the creation of installation manuals, technical guides, submittals, maintains the web sites to which the documents are posted
  • Manage the Digital workstream that is part of the broader Welcome program
  • Riding and testing our products because…of course…you love them (No, you are not responsible for test engineering…but the engineering team will appreciate the extra hours!)
  • Working with customers to come up with new innovative ideas to put into our product pipeline
  • Managing and communicating our strategic product roadmap to internal team, customers and partners
  • Collaborating with marketing to define go-to-market strategies
  • Identify and lead evaluation of new business opportunities including new product categories, markets, regions, channels and/or acquisitions
  • Partnering with Operations and Supply Chain to drive a culture of continuous improvement
Qualifications for commercial product manager
  • Communicate clearly at exec level
  • Creatively minded
  • Ability to demonstrate gravitas across senior stakeholder group
  • Demonstrated experience in strategic marketing and phase gate product development processes
  • Bachelor’s degree (Technical, Scientific or Engineering) with related experience required
  • 5 years or more HVAC experience in a technical or Product Management role

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