Category Advisor Job Description
Category advisor
provides strategic sourcing oversight and category knowledge in support of the Sourcing Project Management function on projects within categories of expertise.
Category Advisor Duties & Responsibilities
To write an effective category advisor job description, begin by listing detailed duties, responsibilities and expectations. We have included category advisor job description templates that you can modify and use.
Sample responsibilities for this position include:
Acts as the expert on Space Management software
Finalizes common planogram based on agreed upon project objectives
Develops and maintains alternate versions of common planogram
Revises planograms with optimal assortment to include new and/or discontinued items
Unbiased expert on key Kraft categories and category drivers, customer and customer’s shoppers
Develops and integrates consumer, shopper and retailer insight to better inform targeted strategies, plans and decisions
Ability to work independently as the key resource for customer business teams
Expert in the analysis of syndicated data (scanner, HH panel, Spectra, etc) leading to key insights and business recommendations on distribution, assortment, pricing, and promotion
Integrates data from a variety of sources to develop impactful customer specific selling stories in support of key category business building initiatives
Liaison to internal/external supply chain in regards to efficient assortment
Category Advisor Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Category Advisor
List any licenses or certifications required by the position: IACCM, CSCP, CIRM, CPIM, APICS, CPSM, CPM
Education for Category Advisor
Typically a job would require a certain level of education.
Employers hiring for the category advisor job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Business, Business/Administration, Engineering, Finance, Marketing, MBA, Education, Management, Business/Marketing, Computer Science
Skills for Category Advisor
Desired skills for category advisor include:
Support of the Sourcing Project Management function on projects within categories of expertise
Adjacencies
Category Management philosophies
Flows
Shopper and consumer to recommend optimal category ranges
Tools and processes and proven record of success
Cross merch opportunities
Customers buying dynamics and motivations of their shoppers
Nielsen data
Basic analysis and presentation software
Desired experience for category advisor includes:
Leads broader space initiatives across aisle and store
Understands and applies best practice category management process
Meet or exceed all Kraft Foods divisions’ shelving principles and standards
Expert in the analysis of syndicated data (scanner, HH panel, Spectra, ) leading to key insights and business recommendations on distribution, assortment, pricing, and promotion
Applies the full suite of tools against business issues
3 + years of experience in merchandising, planograms, shelf management, category analysis, customer management, and account management
Category Advisor Examples
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Category Advisor Job Description
Job Description Example
Our innovative and growing company is hiring for a category advisor. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for category advisor
- Planogram Updating - 40%
- Proactively develops collaborative relationships with our retail partners to be viewed as a trusted resource for both our C&D and Retailer business partners
- Utilizes credible insights and strength of partnership to effectively influence Customers category strategies, tactics and executions
- Actively leads and participates and in all line reviews and re-occurring Customer Category reviews, JBP plans and Top to Top meetings
- Develops key actionable category insights to identify and drive strategic sales opportunities and recommendations for both our C&D and Retailer partners
- Be an expert in customer specific data, and all required systems including Nielsen analytics and customer POS
- Managing all profit and loss information for the category
- Developing and implementing category plans (i.e., plan optimal SKU mix
- Continually sustain a strong understanding of current competition
- Manages major reset implementation with retailer
Qualifications for category advisor
- In-depth knowledge of customers buying dynamics and motivations of their shoppers
- Ability to work in our Rogers, AR based field sales office
- 9+ years in a Category Management role in the CPG industry
- 3+ years in a Category Management role calling on Walmart
- Advanced analytical skills and computer software proficiency
- Strong familiarity with syndicated data, measures and software
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Category Advisor Job Description
Job Description Example
Our innovative and growing company is hiring for a category advisor. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for category advisor
- Partner Alliance preparation and mid- year mini summit
- Weekly Reporting and analysis
- Promotional marketing and advertising planning and tracker
- Properly maintaining contractual budgets
- Preparing sales meeting presentations and presenting as needed
- Ability to conduct special projects as needed
- May oversee other positions, including an Assistant Category Manager
- Expert in data manipulation and able to handle multi-variant analysis with large dataset
- Track, analyze and report sales trends by category and profitability
- Become the go-to expert in all areas of revenue, cost of sales and all other metrics that drive profitability
Qualifications for category advisor
- A bachelors’ degree in business or other related field
- 3 years of business related experience (Sales, Sales Analytics or Category Management)
- Strong computer literacy with advanced skills in Microsoft Excel/Access and PowerPoint required while familiarity with Microsoft Business Intelligence, Qlikview, MS Power BI, and JDA ProSpace preferred
- Analytical background and training required with preference in retail category management
- Must demonstrate the ability to mine, develop and communicate data into a fact-based business opportunity
- This experience must have produced competency in communication, specifically written, strong functional/technical skills, and the ability to manage a multi-project based workload
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Category Advisor Job Description
Job Description Example
Our company is growing rapidly and is looking for a category advisor. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for category advisor
- Plan and execute quick-turnaround projects with minimal outside assistance
- Coordinate and manage Retail Business Conference planning and order execution
- Manage Consumer Health pricing initiative
- Strategically partner with the businesses to assess current/future business requirements and utilize this information for planning purposes
- Establish relationships with stakeholders to ensure effective communication channels exist, to identify business requirements and to align sourcing strategies and options with business strategies
- Plan and execute the sourcing activities for the category, ensuring a cross-functional team is established and involved
- Create and manage bids or proposals incorporating business requirements, commercial requirements and appropriate attachments
- Apply forecasting skills including cash/cost, pricing models to evaluate options and make recommendations to support the needs of the business and the cost reduction goals of the team
- Identify and provide input into vendor scorecard elements, based on contractual requirements and KPI’s
- Provide suggestions, create efficiencies and identify continuous improvement opportunities to improve the sourcing process
Qualifications for category advisor
- Act with integrity protecting all parties, vendors, buyers
- Drive ongoing identification of customer and/or channel shopper insight issues and opportunities with team
- 3+ years of Field/HQ Category Management or Customer Marketing or Sales Strategy experience exposure to all trade classes
- Effective public speaking, presentation and interpersonal skills with the ability to control an audience, convey necessary concepts and overcome objections
- A.C.N
- Developing and maintaining digital shelf that includes content, imagery, nutritional information, reviews, videos and
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Category Advisor Job Description
Job Description Example
Our company is searching for experienced candidates for the position of category advisor. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for category advisor
- Resolve complex contract related issues with vendors as needed
- Focus on long-term category expertise & development
- Conduct supply market & internal needs / demands
- Resident expert in sourcing policy, procedures & processes
- Lead sourcing negotiations
- Resident expert in contract negotiation & contract development
- Uncover sourcing opportunities in the market through research / analysis
- Key contact for business stakeholder requirements
- Drives the development and execution of the EMEA Facilities sourcing strategy
- Lead, Coach and develop technology category advisors in their professional development and pursuit of building category knowledge within area of expertise
Qualifications for category advisor
- 5-7 years CPG industry experience in a senior category management or analytics role
- Direct account sales experience preferred
- Experience in training, developing and coaching account-level analysts
- Experience developing actionable insights from primary research
- Mastery of syndicated data, graphics, spreadsheets, databases and category management tools
- Proficiency in Syndicated data, POS, Shopper Panel and space management software
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Category Advisor Job Description
Job Description Example
Our company is searching for experienced candidates for the position of category advisor. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for category advisor
- Leads effective Coca-Cola storytelling that supports and influences decisions that benefit our customers (Walmart and Sam’s Club) and our internal Coca-Cola constituents
- Provides category reviews to Coca-Cola Sales & Marketing team led “line reviews” at Walmart & Sam’s Club, including logic for assortment and shelving recommendations
- Co-leads the application of the Coca-Cola Commitment and Collaborative Business Planning (CBP) process
- Assists in the Coca-Cola Sales and Marketing strategy development and Annual Business Plan construction
- Diagnoses Coca-Cola performance issues and opportunities and proposes alternatives to correct or capitalize
- 25% - Oversees entire purchasing process for medium to high complexity technology transactions
- 25% - Provides recommendation on the development and implementation of purchasing strategies for software, services, or hardware assigned that meet company requirements
- 15% - Leads special projects to identify and implement cost savings programs
- 10% - Works with multiple Category Managers within the Portfolio, and maximizes value-add by maintaining a Portfolio-level view
- 5% - Meets with internal clients on a regular basis to understand client needs and to strengthen client relationships
Qualifications for category advisor
- Understanding of the Kompass process
- Understanding & experience of Target’s strategic category process
- Minimum 7 years CPG industry experience in a senior category management or analytics role
- Consumer Package Goods Knowledge with experience in Sales and/or Shopper Insights
- Team player, multi-tasker, and detail-oriented
- Previous experience as in vendor analytics preferred