Category Analyst Job Description

Category Analyst Job Description

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Category analyst provides leading edge Category Management solutions, utilizing and understanding Retail Link, IRI and Nielsen syndicated scanning data, Household Panel, market demographic data, customer point-of-sale, loyalty data, and systems used to generate the information for Category reviews.

Category Analyst Duties & Responsibilities

To write an effective category analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included category analyst job description templates that you can modify and use.

Sample responsibilities for this position include:

Develop a good knowledge of magazine sales, marketing and circulation management techniques, appreciation of the magazine industry and Marketforce systems and procedures
Proactively develop and engage in long term strategic projects to achieve customer and/Hershey’s financial objectives
Act as the indispensable consultative partner to the customer and the CSE
Product Assortment - 25%
Identifies key metrics and methodology to conduct assortment analysis by category and brand
Targets items for deletion, addition, and retention based upon duplication/variety criteria
Develops the most effective product assortment based on agreed upon parameters
Confirms that assortment fits in planogram
Main point of contact for all retail customer orders
With Category Manager support, conduct line reviews for assigned account(s) including assortment recommendations, segment trend performance and providing strategies and tactics to drive sales

Category Analyst Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Category Analyst

List any licenses or certifications required by the position: APICS, III, PMP, CIPS, CPSM, ISO, II, JDA

Education for Category Analyst

Typically a job would require a certain level of education.

Employers hiring for the category analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Associate Degree in Business, Marketing, Education, Engineering, Finance, Business/Administration, Supply Chain Management, Economics, Management, MBA

Skills for Category Analyst

Desired skills for category analyst include:

Excel
PowerPoint
Syndicated data and applications
Applicable practice areas
Center Store categories
Fresh
Nielsen and IRI data sources and their applications
Access
Category management processes and application
Nielsen

Desired experience for category analyst includes:

Use initiative to resolve issues where possible, without escalation
Recognise opportunities for increased efforts in the role and action accordingly
Initiation of efficiencies in work processes
Ability to conduct tasks in proactive manner with energy and tenacity
Interpersonal confidence
Persuasive with the ability to recognise others’ contribution

Category Analyst Examples

1

Category Analyst Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of category analyst. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for category analyst
  • Utilize Category Management tools such as JDA Space Planning, Nielsen tools, and Customer systems to develop best in class Category Management recommendations
  • Provide advanced analytics using shopper and consumer insights - Nielsen Syndicated Data, Loyalty Card and Customer data to drive business opportunities
  • Ability to analyze and interpret consumer, industry and sales data into actionable insights
  • Accurately maintain and upload comp price shop files
  • Accurately maintain master data for key account/non-key account customers
  • Create and/or maintain standard operating procedures for all tasks and projects
  • Utilize sales, industry and market research data to maintain and identify business trends
  • Provide support to category management team in line reviews and customer presentations
  • Tie information from multiple data sources to form new insights, thinking above and beyond the “ask”
  • Collect information for monthly marketing deck
Qualifications for category analyst
  • Experience in project management, delivering projects on time and to budget
  • 4 Year College Degree in business, finance, or computer science, or equivalent professional experience
  • 0-2 years in Category Management, or equivalent professional experience
  • Ability to analyze large volumes of data in an efficient and timely manner
  • Degree in Business/Marketing Management with minimum 2 years working experience in FMCG environment
  • Must have experience working with analytical technical software (Dunnhumby, TNS, Retail Audit, Scan Sales) and ability to interpret market research data
2

Category Analyst Job Description

Job Description Example
Our company is growing rapidly and is looking for a category analyst. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for category analyst
  • Perform need based projects/analysis as needed
  • Lead critical analysis on key strategic issues
  • Support new product development programs
  • Facilitate business case/charter development for new products
  • Analyze trends to guide category strategy and programs relative to product
  • Support cost reduction, quality improvement and VOC projects
  • Subject matter expert for Marketing data at Royal Canin
  • Pricing strategy, including shelf pricing and promotional strategies
  • Market share and general trends
  • Lead the strategic revenue management process for Royal Canin US, requiring coordination across sales, marketing, and finance, and ultimately resulting in the multi-year strategy for Royal Canin, across all channels and products
Qualifications for category analyst
  • Must have a strong work ethic, self starter, ability to work with minimal supervision
  • Able to work with large volumes of data and provide structured analysis to support sourcing decisions
  • Proactive and capable of working cohesively in a team environment, interfacing with multiple disciplines, cultures and locations
  • Coordinate and provide inputs for monthly reporting against various initiatives
  • The ability to initiate, plan, coordinate, execute and close down a project to meet the objectives and timescales
  • 2 years experience as a Category Leadership or Sales Analyst, Shelf & Assortment Manager or other related job
3

Category Analyst Job Description

Job Description Example
Our growing company is looking to fill the role of category analyst. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for category analyst
  • Work with key account teams and finance to better understand promotional effectiveness and make strategic recommendations
  • Coordinate annual price increase process, including pricing letters, price lists and necessary supporting materials in time to meet all relevant customer deadlines
  • Produce detailed monthly market share reporting on both Vet and Retail channels
  • Highlight market trends with the Pet Food market
  • Support Category Managers with business case information to deliver to National Account customers
  • Identify and quantify white space opportunities for Royal Canin brand teams
  • Conduct ad hoc analyses as needed to support the sales and marketing organization
  • Partner closely with the Merchants to understand and execute the unique selling strategies for the these three product categories
  • Partner with FP&A team to execute annual budgeting, monthly and weekly forecasting, and long range planning activities for the these three product categories
  • Under the supervision and direction of the Category Manager, the Sr
Qualifications for category analyst
  • Minimum three years of sourcing/procurement experience with emphasis on technology products and services is required, preferably in a global multi-company, multi-location environment
  • Delta Bronze certification
  • Category Management Association – Certified Professional Category Analyst certification
  • Demonstrated experience with data entry and data management
  • Proven leadership ability and interpersonal skills
  • Ability to summarize details and present recommendations to management
4

Category Analyst Job Description

Job Description Example
Our company is looking to fill the role of category analyst. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for category analyst
  • Pro-actively support team on key business opportunities and provide actionable recommendations
  • Integrate data from multiple sources to develop actionable insights and recommendations
  • Develop strong relationships with various levels of management, both internal and external
  • Participate in customer appointments and presentations
  • Possess ability to work within a team environment, organize and complete tasks within assigned timelines
  • Analysing sales, prices and preparing recommendations for the team and providing synthesized insights and recommendations
  • Compiling data on market competitiveness and benchmarking to industry reports like GFK
  • Taking on end-to-end responsibility of owning projects that provide key insights and recommendations to management
  • Regular quality checks for data accuracy
  • Ensure the Electronics team achieve their performance KPIs daily to help improve overall target achievement
Qualifications for category analyst
  • Excellent quantitative/qualitative skills
  • Ability to support and lead project teams
  • The candidate must have a track record of outstanding success relative to peers and should have demonstrated leadership skills
  • Must graduate in December 2017, May 2018 or August 2018 and with a minimum 3.0 cumulative GPA
  • Possess knowledge of computers, syndicated data, space management tools, spreadsheets, databases, and category management tools
  • Must be comfortable with the preparation and consumption of meat products
5

Category Analyst Job Description

Job Description Example
Our innovative and growing company is hiring for a category analyst. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for category analyst
  • Play a key support role in building the annual business plan based upon analytical review of historical and competitive data and strategic direction for the category, brand and customer
  • Analyze current and historical customer data and formulate customer presentation materials and ensure accurate customer scorecards to support the Walmart and the CBD team
  • Extract and synthesize revenue, customer and operations data from multiple systems
  • Analyze and report on the performance of our cardio, strength, group training and digital product portfolios
  • Work closely and collaboratively with the entire product organization to implement data-driven initiatives to optimize product portfolio decisions
  • Support monthly/quarterly/annual presentations to division and corporate leadership including maintaining product dashboards/analyses and working to improve the quality of reporting
  • Plans and drives Customer Centric Reviews
  • Supervises the CLIENT Pricing Coordinators and provides support over their day to day pricing activity
  • Leads department initiatives, provides training and support to Category Insights team
  • Develops price elasticity models based on category strategy
Qualifications for category analyst
  • Working knowledge and experience using retailer data portals
  • Bachelor degree in business or marketing, MBA a plus (Related fields such as Statistics or Economics also considered, but Marketing and Sales knowledge required)
  • 1-3 years of experience in category or sales analysis
  • Comfortable understanding of common statistical analyses and financial terms (linear regression, lift, ROI, etc)
  • Business experience in CPG industries within marketing or sales
  • Ability to tell a story from a complicated set of data

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