Category Development Job Description
Category development
provides best in class Category Management results delivering fact based selling information by providing syndicated data and data analysis using Nielsen, Homescan Panel, Spectra, IRI , FeatureVision, customer shopper loyalty data and other customer point of sale results.
Category Development Duties & Responsibilities
To write an effective category development job description, begin by listing detailed duties, responsibilities and expectations. We have included category development job description templates that you can modify and use.
Sample responsibilities for this position include:
Exhibits mastery of multiple syndicated data sources and tools, including IRI and/or Nielsen
Provide analytical insights to deliver greater share of promotion, distribution and shelving
Is able to leverage DemandView Market6 to analyze days of supply, inventory turnover, space to sales
Develops national Category Development selling stories to deploy to the Field Category Development teams, our Sales Agency, for use with specific customers
Collaborates with Category Development Manager and Director to formulate the team’s annual goals
The assessment of Category opportunities across channels and customers
The development of Customer Growth Strategy to support customer negotiations / customer strategic plan (SP) and/or customer joint business plan (JBP)
The capacity planning to ensure flawless execution of the Categories' plans
The indentification of customer / shopper insights to feed customer strategic plan (SP) and/or customer joint business plan (JBP)
Turn raw data into actionable conclusions which deliver greater share of promotion, distribution and shelving
Category Development Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Category Development
List any licenses or certifications required by the position: CPM, PMI, PMP, NDT, JDA
Education for Category Development
Typically a job would require a certain level of education.
Employers hiring for the category development job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Business, Marketing, Management, MBA, Education, Business/Administration, Finance, Engineering, Economics, Graduate
Skills for Category Development
Desired skills for category development include:
Nielsen
PC based applications
IRI data
Syndicated data
Bacardi company history and culture
Excel
IRI
Multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities
Nielsen systems
Excel and PowerPoint
Desired experience for category development includes:
Oversees the analytics to develop and support the customer engagement model
Monitors all research projects to ensure that quality, timing and cost goals are met
Stays abreast of industry issues and trends and identifies target opportunities
Is the primary point of contact back for their team back to the Category sr
Minimum 7 years experience in FMCG sector, background in food & beverages category management is preferable
5+ years in Category Management/Sales/Marketing in the CPG industry
Category Development Examples
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Category Development Job Description
Job Description Example
Our company is searching for experienced candidates for the position of category development. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for category development
- A strategic role in defining the category position and go-to market approach
- Tactically responsible for assisting in fixing any program activities and defining enhancements
- Responsible for finding cost to serve savings that will drive profit improvement
- Responsible for researching, defining and launching sub-category offerings
- Externally, will work with Senior Level Management
- Manage a team of 3 - 7 Project Managers and Analysts
- Responsible for the hiring, on-boarding and development of direct reports
- Pulling and analyzing syndicated and customer POS data
- Recommendation development may include new item distribution, distribution opportunities, shelf space management, merchandising strategies for various markets, and customer performance tracking
- This individual may be asked to assist in the presentation of these recommendations to Hormel retail customers
Qualifications for category development
- Facilitates knowledge sharing by providing business metrics, standard and ad hoc reports to diverse audiences
- Commercial Partner management and/or End User Acct expertise, Consumer management as an alternative
- Printing and/or Commercial PC industry knowledgeBusiness planning skills, multidimensional
- Ability to read and present in English
- Develop and present Market/Consumer/Category trends to key Customers and to establish JJVC as the Category expert
- Work with teams to develop a right POA message plan to shape customer mindset and behaviors
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Category Development Job Description
Job Description Example
Our innovative and growing company is hiring for a category development. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for category development
- Open to working in an ambiguous environment
- Previous internship or work experience is preferred
- Develop actionable insights for their assigned categories (e.g., category trends, shopper purchase behaviors)
- OJointly own the spend of the Spirits 365 Multi-brand A&P create budget c£0.3m
- Counsel internal business unit leaders regarding purchasing processes, technology capabilities and policies to assist in the procurement life-cycle
- Under the direction of Procurement leadership, create and drive long-term category strategies designed to anticipate enterprise-wide requirements and achieve maximum life-cycle value while optimizing forecasted shifts in both supply markets, industry trends and supplier economic cycles
- Monitor strategy implementations on-going performance and ensure key issues, risks, and opportunities are elevated to the appropriate level
- Establish clear Category Management directives for The Nature's Bounty Co
- This is a CM role working with Walmart/Sam’s Club, the sales team in Arkansas and the national category management team
- Would be a member of a National Distributor/Supplier team of Category Managers
Qualifications for category development
- Directs an internal staff of research managers, quantitative data modelers and analysts towards serving the needs of key functional groups
- Meets with clients to determine business issues, develop Requests for Proposal (RFP) and Question and Answer (QA) documents, and analyze business needs
- Tracks and presents consumer trends to business unit leaders
- Working directly with the sales team and cross functional partners to develop sales strategy and deliver on key business metrics
- Developing relationships and information sharing partnerships with the Brand Teams, Shopper Marketing, Retail Team, Category Management, Shopper Marketing, Market Execution, Supply Chain, Customer Service, and Sales Finance
- Executing projects and activities in a timely fashion while working with all cross functions of the KUSA Sales Team
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Category Development Job Description
Job Description Example
Our growing company is hiring for a category development. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for category development
- Take the lead in the creation & management of BTL activation materials (display, gadgets, wobblers, animations, leaflets,..)
- Coordination of activation budget & controlling
- Activation analysis and their impact on sales in order to suggest recommendations
- Follow-up of the KPIs (Key Performance Indicators) for the activations (ROI, uplift, feedback, newsletters...)
- Participate in cross functional teams and work closely with head of Pharma Channel
- Connect with sales and marketing to drive commercial strategy into action at the pharmacies
- Uses a detail-oriented approach to aid in maintaining Beer database and insuring correct attribution across products
- Partnership approach with marketing as the sales lead on any key initiatives NPD development and introduction
- Responsible to conduct market visits in the country across all channels focusing on POP drivers, shelf life, competitor activities
- CCSDM is jointly responsible (with Channel Managers/ KAM’s) for defining and optimizing Total Trade Spend (TTS) strategy and allocation, annual budgets and investment at an OPC level
Qualifications for category development
- Is a “go to person” for all category insights and requests and helps prioritize business requests based on the immediate and long term needs of the business
- Solves and leads others in solving complex analytic problems using data and insights
- Facilitates analytics to develop and support growth within the customer engagement model
- You want to build a career in FMCG sales
- Identify and interpret seasonal trends and customize to commodity specific, mass level direction
- Drive and manage agreed critical path milestones with market supply base and buyers to ensure all product deadlines are met and critical path stays on track throughout process
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Category Development Job Description
Job Description Example
Our growing company is looking for a category development. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for category development
- Proficient in all aspects of the sales presentation process
- Develop well-planned and organized presentations, including industry information, cross-merchandising ideas and data on in-store problems and conditions
- Ability to close distribution gaps in chains that utilize direct shipment and the ability to discontinue competitive products
- Ability to prepare and conduct presentations for shelf placement and improvement
- Assist the chain stores in merchandising their shelves to obtain maximum profit and sales potential
- Ensure full distribution of Young’s Market Company products
- Identify opportunities for shelf changes to chain schematics to strategically expand the spread and improve shelving/display position of all Young’s Market Company products
- Ability to analyze current schematics and to recognize opportunities and develop proposals for improving schematics
- Ability to maintain Young’s Market Company priorities in the cold box, maintaining an equal or greater share of the cold box versus competition
- Develop a detailed weekly schedule with a concise and accurate status report on completed tasks and pending tasks
Qualifications for category development
- Focus category direction seasonally, identify key items, set colour and print direction
- Present seasonal category direction in the form of the trend pack and line archs, presenting key stakeholders (SPDM, Director, CM’s)
- Work with freelance artists and vendors to develop prints and patterns
- Identify and execute Correction of Errors with Sr
- Review approval samples with CM and SPDM for both aesthetics and quality and ensure all corrections required are communicated in detail, to our Global Sourcing team and/or vendor partners
- College diploma / certificate in Fashion or Merchandising or equivalent
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Category Development Job Description
Job Description Example
Our company is growing rapidly and is hiring for a category development. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for category development
- Work cross functionally across UK&I Services, Group services, UK Business to ‘connect and embed’ the offer into all departments, ensuring end to end delivery
- Manage related roadmap CapEx/OpEx, change initiatives and continuous improvement
- Be a key stakeholder for Group Services product innovation (NPD input from UK&I)
- Be Responsible for translating related Group Services strategy/ roadmap into UK&I Services roadmap and vice versa for specifically owned programs
- Be Responsible for related UK&I Services SLA management against the overall development roadmap for specifically owned programs
- Be responsible for providing commercial and operational performance overview, allowing transparency in UK&I Services, commercial trading, operational and retail performance – maximising opportunities to drive the business
- Be Responsible for continuous improvement and profit optimisation, through major end to end process re-engineering and the development of KPI reporting
- Experience of highly complex commercial models and delivering profit through the end to end operating model
- Experience of delivering a customer offer through product development
- Experience of delivering complex, cross functional programs of change
Qualifications for category development
- Coordinates the rollout and execution of products and programs across channels
- Develops and manages a portfolio of products or programs
- Establishes and builds working relationships with internal and external teams
- Leads or participates in cross-functional teams to influence integration of products or programs that supports the overall strategic direction, and to identify and develop new products or programs as necessary
- At least 6 years of CRM experience including target selection, offer design and implemention, analytics and reporting
- Reliable transportation to get to and from work attend sales calls