Branding Manager Job Description

Branding Manager Job Description

158 votes for Branding Manager
Branding manager provides market insights to industry groups and marketing team to assist in marketing and bd campaign execution.

Branding Manager Duties & Responsibilities

To write an effective branding manager job description, begin by listing detailed duties, responsibilities and expectations. We have included branding manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Plan and execute client merchandising events
Manage each individual event budget, process invoices
Develop, implement and deliver on brand search strategies across EMEA, and use insights to identify category and content opportunities for expansion of strategy
Project manage large display campaigns and oversee implementation and delivery
Coordinate and liaise with agencies and end client to deliver against Key Performance Indicators (KPIs)
Educate brand and agency teams on products
Coordinate search and display activities across markets and identify opportunities across products
Partner with Brand and inc. HR teams including
Establish and maintain strategic relationships with external organizations to enable benchmarking and learning from world class learning and recruiting organizations
Identify simple and streamlined implementation and sustainability strategies for all talent systems

Branding Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Branding Manager

List any licenses or certifications required by the position: AIRS, PHR, PMP

Education for Branding Manager

Typically a job would require a certain level of education.

Employers hiring for the branding manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Business, Business/Administration, MBA, Education, Design, Public Relations, Journalism, Advertising

Skills for Branding Manager

Desired skills for branding manager include:

Consulting market
Acrobat and InDesign
ERecruitment systems and processes
Marketing campaign tactics
Recruitment marketing techniques and approaches coupled with the ability to adapt these to particular talent markets
Wide range of marketing techniques and concepts
Adobe Creative Suite programs
Competitive market intelligence industry specific related data

Desired experience for branding manager includes:

Technology super user – is connected and current on both social and HR technology systems and platforms
Influencing - use appropriate interpersonal style and communication methods to gain acceptance of an idea from business partners
Building Partnerships - identifies opportunities and takes action to work collaboratively and builds strategic partnerships with executives and senior leaders from various departments to help achieve business goals
Managing Complexity – can effectively identify, dissect, and manage difficult situations and work tasks for themselves and for their team
Minimum eight years in Human Resources or HR focused consulting
Implementing and using talent, learning management and recruiting systems

Branding Manager Examples


Branding Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of branding manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for branding manager
  • Managing, implementing and tracking e-Marketing campaigns and tools (Google Adwords campaigns, employer branding videos, Search Engine Optimisation, Geotargeting, Google Analytics reports, blog posts )
  • Will establish IT communication guidelines, standards and process in alignment with the Edwards Global Communications
  • Will help IT leadership and management to drive improvements in communications around IT Strategy & Key Initiatives
  • Help to enhance IT’s brand and image
  • Work in conjunction with and provide guidance to the IT OCM and project teams on Communications Strategies and Plans for IT Projects
  • Work closely with PAs to ensure the brand architecture and its visual language is understood, adopted and implemented in all communication elements used for internal affiliation purposes – on- and offline –, and is ultimately reflected in our external communication channels –
  • Orchestrate the launch of new entities by coordinating with all internal functions – production, digital, platforms – and external vendors (when relevant) to ensure that all elements needed (eg
  • Serve as primary point of contact for all internal and external communications, including account team messages, robust PR plan, case study generation, and web / social media presence
  • Develops brand guidelines and ensure branding is integrated into all SCG activities
  • Creates digital shelf content and leads the creation and maintenance of all brand pages and digital assets, including but not limited to packaging images, product lists, style guides and owned content
Qualifications for branding manager
  • Employment branding and recruiting experience
  • Highly skilled in managing technology vendors with demonstrated strength in delivering ROI from technology investments
  • Experience successfully leading cross brand or cross function business initiatives
  • Degree holder in Communications, Journalism, Marketing, Language or related disciplines
  • Minimum 8 years experience in brand management, external communications and PR, ideally for international / JV financial company
  • In Depth Knowledge of recruiting metrics, assessment tools and techniques

Branding Manager Job Description

Job Description Example
Our innovative and growing company is looking for a branding manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for branding manager
  • Initiates or suggests analysis (financial, consumer engagement, or brand equity) to influence strategic plans
  • Develops and manages digital programs to support brand business plans
  • Analyzes program effectiveness using ROI and marketing mix analysis to provide strategic recommendations on marketing programs to deliver on business objectives
  • Oversee planning, production and execution of a wide variety of offline marketing activities for China to build brand and awareness for Global Selling and generate leads
  • Build and distribute regular reports with individual campaign performance update, post-campaign summary highlights
  • Define, plan, coordinate and execute employer branding activities and long-term relations with universities and other educational institutions of relevance on country level in close cooperation with the local TD/BA’s and HR Services
  • Establish a way of working that supports TD/BA’s in their direct interaction with students and other prioritized target groups without losing the one voice approach and to avoid confusion in the external talent market
  • Drive Academic Preferred Partner Program (APP) agenda for Talent in the country in close cooperation with the TD/BA’s
  • Develop training and apprenticeship programs, policies, guidelines and tools
  • Vendor selection and supplier relations at country level
Qualifications for branding manager
  • Experience working with current best practices and industry trends in recruiting
  • Creative or advertising agency experience strongly preferred
  • Bachelor’s degree in an applicable discipline (marketing, business, communications)
  • 10+ years of experience in content management
  • Experience with video storytelling
  • Experience writing, editing and managing a library of written and multimedia content

Branding Manager Job Description

Job Description Example
Our growing company is looking for a branding manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for branding manager
  • Leading and coordinating design efforts with internal teams and outside vendors
  • Developing optimal product packaging, leveraging the unique opportunities being an online brand can provide
  • Developing outer packaging and shippable containers appropriate for the e-Commerce – continuously reducing related costs, ensuring undamaged product delivery, and minimizing waste for consumers
  • Developing packaging innovations that unlock new areas of opportunity
  • Being counterpart of our US colleagues, building global strategies and approaches
  • Developing and delivering the Global DEP Marketing Communications strategy, in line with DSM’s marketing strategy, to support DSM in realizing its business strategy and objectives and to enhance and protect the DSM reputation
  • Developing and delivering the digital communication strategy for DSM Engineering plastics, in line with DSM’s digital marketing strategy, to support customer engagement and lead management
  • Making activation plans and steering impactful results through working with your own team with the support of the Global Business Partner In- and External communications and relevant external agencies
  • Leading and coaching a diverse and international team of seven professionals to the next level in their career and in marketing communications
  • Planning and budgeting annual operating plans and ensure buy-in with business management
Qualifications for branding manager
  • Systems Thinking - holistic approach and thinking as to how things work are connected and interrelated
  • Technical Acumen - high level understanding of technical skills to enable leading the management of technology vendors and IT projects
  • Experience producing a diverse range of materials such as white papers, newsletters, presentations, educational materials, tutorials, scripts, blogs, and wikis
  • Basic programming experience (HTML, JavaScript, CSS)
  • Minimum 5 years of design and branding experience in corporate and/or agency settings
  • Promote innovation and creativity throughout design while balancing the business needs

Branding Manager Job Description

Job Description Example
Our company is looking to fill the role of branding manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for branding manager
  • Maintain the brand & trademark assets
  • Leads planning, production and distribution of marketing assets to promote TA&O globally
  • Assists in the review of project proposals to determine goals, time frame, funding limitations and procedures for accomplishing project
  • Reports on project activities, changes in scope, challenges and requirements between our team and internal stakeholders as a strategic tool in keeping implementers and decision makers moving toward consistent, business- or mission-focused goals and objectives
  • Communicate with team on ongoing status, milestones, and project risks
  • Audit processes & procedures in order to find opportunities for improvement and increased efficiencies
  • Establish a clear content strategy, creating and curating authentic, compelling content and messaging (landing pages, videos, blogs, career sites)
  • Define methodologies for the collection of quantitative and qualitative customer insights, project-manage the fielding activities (potentially via third-parties) and support the analysis and interpretation of results
  • Support the development of a coherent brand strategy, architecture and positioning, in order to build a credible and successful offers for customers
  • Set guidelines for the development of product-specific packaging, designed to consistently communicate the brand story, solve customer pain points, ensure products get delivered without damages, and minimize packaging materials/waste
Qualifications for branding manager
  • Clear understanding of the role of brand identity, experience working to implement, activate and extend brand systems
  • Must have strong partnering skills and be able to work across all levels of the organization and across multiple countries, effectively collaborating with multiple stakeholders
  • Able to work to tight deadlines, manage through ambiguity, manage multiple projects at once, be willing to challenge the status quo and maintain professionalism under pressure
  • Skilled in influence management and effectively gaining consensus for new approaches
  • Strong understanding of – and ability to articulate – organizational goals and objectives
  • Minimum of 10 years’ experience in a communications role or related field

Branding Manager Job Description

Job Description Example
Our company is searching for experienced candidates for the position of branding manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for branding manager
  • Lead and art direct the visual articulation of branded packaging graphics
  • Actively envision and drive solutions while energizing and enabling resources
  • Present ‘win-at-shelf’ solutions using best practice design management and strategic design leadership skills
  • Design and develop primary and secondary packaging for new and existing products and promotional SKUs for multiple channels
  • Maintain projects and assets in web-based, digital workflow, routing and asset management tools
  • Manage assigned projects to meet deadlines
  • Contribute to, attend and understand all relevant project information and consumer market research
  • Stay abreast of developments and trends in design and packaging
  • Maintain awareness of external design suppliers, trends, portfolios, personnel and core competencies
  • Understand and utilize in-house and external manufacturing and print processes, plastics and substrates
Qualifications for branding manager
  • Bachelor’s degree in communications, public relations or a related field preferred
  • Proven track record of initiating and leading corporate communications, public relations campaigns and marketing communications programs that enhance corporate visibility and reputation, increase employee engagement and build enterprise value
  • Ability to use and leverage a variety of communication modes such as social media, websites, blogs, online surveys
  • A broad set of consumer, commercial marketing & negotiation skills and inspiring leadership style is required together with a working understanding of all business functions and key business processes
  • Six or more years in a professional level marketing program or product development position, or equivalent
  • Strong analytical, research and organization skills

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