Brand Communications Job Description
Brand communications
provides detailed analytics of digital marketing performance to all stakeholders to support refinement and optimization of digital marketing campaigns.
Brand Communications Duties & Responsibilities
To write an effective brand communications job description, begin by listing detailed duties, responsibilities and expectations. We have included brand communications job description templates that you can modify and use.
Sample responsibilities for this position include:
Management of Creative Agencies
Management & Planning of Advertising Budget for the team
Continuously track brand health parameters and monitor changes awareness, consideration, preference and brand imagery
Drive visibility for SBI Card across
SBI Branches
Partner outlets where SBI Card has a tie-up
Co-brand partners
Manage Brand Marketing Executive responsible for contracted support
Act as partner to the Sr
Identify communication opportunities, opportunities for Co-ops & Co-branding
Brand Communications Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Brand Communications
List any licenses or certifications required by the position: SEO, ACCA
Education for Brand Communications
Typically a job would require a certain level of education.
Employers hiring for the brand communications job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Communications, Business, Journalism, Public Relations, MBA, English, Education, Business/Administration, Advertising
Skills for Brand Communications
Desired skills for brand communications include:
Full marketing mix
Excel
Both traditional and digital/social marketing channels and an ability to develop and interpret plans and analytics for both
Communication tools with a special focus on digital marketing
Current media landscape
Key competitor product stories and brand campaigns
Microsoft Office
Own functional area
Print
Analytics and proven success using data to inform strategy
Desired experience for brand communications includes:
Successful track record in Brand Marketing, Digital Marketing, Product Marketing and/or Branded Retail
Skillful at managing through change
Minimum 6+ years administrative/executive secretarial position in corporate setting
Associate degree in Business or Secretarial Science, or equivalent experience
Drive and execute media strategies to build and strengthen the Bank's name
Experience in corporate communications, brand communications or the media is preferred
Brand Communications Examples
1
Brand Communications Job Description
Job Description Example
Our company is growing rapidly and is hiring for a brand communications. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for brand communications
- Manage projects to include items such internal email communications, text communications, communications guidance documents, news articles, weekly voicemails, and more
- Assist in the planning and organizing of internal culture initiatives
- Manage a master project plan and timeline for all key initiatives, ensuring efficiently coordinated and on-time delivery
- Coordinate the contract approval process for key contracts
- Submit all required communications for Promotional Review Board approval via online ZINC system
- Give strategic and development guidance to the Sr
- Create the seasonal and annual brand marketing strategy and activation plan including Key city attack plans and integrate lead sports marketing assets and EIM, landing the Global priorities and significantly improving brand KPIs
- Manage and execute category campaign in collaboration with Global BU and Market BU
- Develop, plan and manage category event activation
- Allocate category flexible MWB across the marketing mix to best improve brand and business KPI’s
Qualifications for brand communications
- Minimum 12 years brand communications experience in Agency (Brand/Consultancy/Advertising/Media) or with a financial services firm, ideally with a background in both agency and corporate environment
- Strong experience in digital brand communications
- Excellent leadership skills, able to work with C-Level executives and also multiple levels stakeholders
- Experience in Asia region, sensitive on culture and practices on different countries
- Excellent spoken and written command in English, fluency in Cantonese & Mandarin are highly preferred
- Broad understanding of the sports industry
2
Brand Communications Job Description
Job Description Example
Our innovative and growing company is hiring for a brand communications. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for brand communications
- Ensure category brand plan executional excellence and monitor and report on performance against the brand and business KPIs
- Deliver the best possible sell-in tools together with BA (advertising, media, trade marketing, own retail marketing, e-com, consumer-facing events, PR and social tools) for the category and augment where needed with Global approval
- Collect consumer insight and market research information of category based on locally relevant target consumer
- Drive best-in-class communications including but not limited to experiential, marketing collateral, promotions, news releases, events (internal and external), fact sheets, executive briefing materials and social/digital content
- Leverage digital, social and mobile platforms to drive owned earned and shared channels to engage prospective employees and build the employer brand
- Collaborate with internal HR and other internal stakeholders to deliver innovative ideas and event activations that support the company's business and communication goals
- Partner with internal and external corporate communications across the broader organization to ensure delivery of cohesive multi-stakeholder communications plans
- Ensure success is met by defining key performance indicators that are aligned with business and brand goals
- Motivate and inspire one direct report and the greater team
- Own budget and demonstrate understanding of P&L leverage points
Qualifications for brand communications
- Ability to sell and influence at all levels of a large company/organization, especially at the Sr
- Over 3 years marketing and/or communication experience
- Build and execute seasonal press previews to maximize big ideas
- Oversight of regional markets
- University degree in marketing with focus on communication and ideally some exposure to sports
- 3 – 5 years of experience in brand marketing disciplines
3
Brand Communications Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of brand communications. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for brand communications
- Chief women’s knowledge driver across all categories, acting as a center of excellence for the business
- Assist the PR team with the development of press materials, TV bookings, and database management at busy weekly and monthly magazines 24/7 interactive websites
- Pitch online news stories for magazine media brands to reporters at other new outlets
- Manage props for television segments
- Monitor and report on relevant media and brand news
- Assist at brand sponsored events
- Execute general administrative tasks, including answering phones
- Participates in the development and implementation of the bank’s strategic and tactical marketing plans
- Develops, for presentation to management, the bank’s advertising plan including media and creative, in support of the overall marketing plan
- Develops, for presentation to management, the bank’s advertising budget
Qualifications for brand communications
- Proven experience building marketing communications and driving media relations in support of launches, announcements recruiting events and conferences
- Skilled and experienced in managing crisis situations
- Pursuing a degree in Marketing or related field
- Undergraduate degree and minimum 4 years work experience in brand communications required
- More than 5 years of experience in communications or media, with track record of content development and management across traditional and digital/social channels
- More than 3 years of experience within pharma, biotech, or other healthcare related field
4
Brand Communications Job Description
Job Description Example
Our growing company is looking to fill the role of brand communications. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for brand communications
- Provides general operational support to the Division including various forms of correspondence & communication, day-to-day calendar maintenance, coordinating travel, supporting the development of meeting and presentation materials, telephone support, mail management (distributing mail, shipping packages), working with IT and/or Facilities to resolve issues and maintain equipment and/or work environment, inventories and ordering office supplies
- Pitch online news stories for magazine media brands to reporters at other news outlets
- Conduct general administrative duties, including answering phones
- Serves as primary communications business partner for travel and pediatric vaccines, and a vaccine-candidate during the regulatory and pre-approval phase
- Offers communications counsel, product issues management as part of a cross-functional commercial operations team
- Works with little supervision in a collaborative fashion among cross-functional teams
- Cultivate relationships with Tier 1 industry award festivals product leaders within each Publicis Media agency
- Be the point person on all Brand marketing and Communications data needs and partner cross-functionally with teams across the company (product, finance, and others)
- Demonstrate a high level of self-motivation and energy
- A genuine passion for bringing brands to life and bringing people along the journey
Qualifications for brand communications
- BA and 15+ years of experience in marketing communications and/or public relations or related field with significant experience in communications with international, national and local press
- Brand journalism, or agency background a plus
- Fluent in English and German, ideally worked in international organization
- Master’s/Advanced Degree in Marketing, Business Administration, or related field preferred
- Requires broad management and leadership knowledge to lead project teams multiple job areas
- 10 years or more of marketing experience, including advertising, corporate events, and corporate communications
5
Brand Communications Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of brand communications. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for brand communications
- Own brand research and benchmarking, track and evaluate competitive brands, assess brand strategy around new market entry and/or M&A
- Manage the company’s naming architecture and strategy, working across businesses to drive alignment
- Develop and manage brand agency engagements and partnerships
- Manage resource and budget to deliver strong results on time
- Establish and run Global Brand Council across businesses and regions
- Manage multiple direct reports and key agency relationships
- Pro-actively look for process improvement opportunities by challenging existing processes, proposing solutions, driving approved implementation plan to advance team capabilities, improve internal efficiencies and drive toward continued best-in-class functional leadership
- Lead in strategic planning phase of the brand communication activities for the US in close collaboration with the Sr
- Lead in the planning, briefing and optimization of all US media plans and partnerships
- Responsible for driving the creation of a comprehensive multidimensional brand communication plan to be used to inform all brand activation interphases (campaigns, in-store, EIM , newsrooms, .com, sports marketing)
Qualifications for brand communications
- Proven ad agency and vendor relationship experience
- Thorough understanding of sales organizations and cultures
- Creative consultative approach in working with lines of business
- Pull out reports from adobe analytics and adapt them to make them relevant for FTEs and PMs for adidas senior management
- Passion for Broadcasting/Media (particularly an interest in film and/or TV) with a desire to develop a career in Marketing, PR, Communications or Brand Management
- Analytical with outstanding attention to detail, excellent organisational skills