Web Analyst Resume Samples

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LR
L Renner
Leora
Renner
7086 Raynor Canyon
San Francisco
CA
+1 (555) 341 8646
7086 Raynor Canyon
San Francisco
CA
Phone
p +1 (555) 341 8646
Experience Experience
Philadelphia, PA
Web Analyst
Philadelphia, PA
Stoltenberg-Bahringer
Philadelphia, PA
Web Analyst
  • Assist in developing the strategies and execute key initiatives for B2B web site conversion improvements
  • Provides regular reports enterprise wide on website performance/provides reports to Regional Digital Strategists to include in roll-up 360 reports
  • Create digital dashboards and performance summary reports for various business units and management
  • Participate in online product and program development to ensure tracking and measurement of new products and establish baseline performance expectations
  • Work with advertising agency and members of the marketing team to identify opportunities to improve ad performance, promotions and web/store sales
  • Improve conversion rate on underperforming products against offline performance
  • Make recommendations to senior management on ways to improve the website
San Francisco, CA
Marketing Web Analyst
San Francisco, CA
Kerluke, McLaughlin and Kilback
San Francisco, CA
Marketing Web Analyst
  • Manage delivery of monthly performance reporting to quantify the impact of marketing & business adjustments
  • Plan and manage various research projects, and work closely with businesses and senior management to interpret findings
  • Build and manage a marketing dashboard that portrays key performance indicators for campaigns and different marketing channels
  • Identify opportunities for performance improvement, partnering with marketing & sales to support business cases
  • Work with marketing managers to identify opportunities and analyze risk within the business
  • Provide data driven business intelligence through tracking and analysis of website performance and results of online marketing initiatives
  • Audit website and provide technical recommendations for maximizing online visibility
present
Detroit, MI
Senior Web Analyst
Detroit, MI
Reichert-DuBuque
present
Detroit, MI
Senior Web Analyst
present
  • Support the web manager in creating web reports, defining/reviewing KPI’s, providing insights and suggestions into future enhancements
  • Responsible for developing and maintaining reference material and documentation, including user guide/help sites
  • Proactively identify and implement actions to improve forecasting and reporting processes and overall forecasting accuracy
  • Knowledge of or familiarity with online marketing; measurement, ad serving, and media buying
  • Documentation relating to existing processes and suggestion / presentations for improving those processes
  • Contribute to an ongoing stream of analysis/hypothesis based ideas for testing
  • Identify A/B testing opportunities and analyze tests in conjunction with the testing manager and developers
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
Chapman University
Bachelor’s Degree in Business
Skills Skills
  • Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
  • Self starter with an analytical mind, excellent attention to detail and the ability to interpret large amounts of data
  • Good planning, organisation and time management skills together with an ability to approach tasks in a logical and methodical manner
  • Strong attention to detail
  • Advanced proficiency managing large datasets in Microsoft Excel, Access, R, SAS, Matlab, Tableau or similar programs
  • Strong data interpretation and communications skills; ability to summarize and present complex findings clearly and concisely to various management levels
  • English, Full professional proficiency
  • Spanish, Full professional proficiency
  • Ability to translate data and analysis into actionable recommendations that drive ROI
  • Ability to deal with problems involving several concrete variables in standardized situations
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15 Web Analyst resume templates

1

Senior Web Analyst, Omniture Resume Examples & Samples

  • Monitoring Omniture data quality for all points of sale (web and native app) and driving data issues to resolution
  • Owning our web tag auditing tool Observepoint to proactively catch Omniture data issues
  • Writing tracking requirements for web and native app (Android iOS) features
  • Assisting with tag manager implementation and co-own the tag manager product
  • Assisting with Omniture administration tasks such as user provisioning, data classification, creating and removing variables
  • Creating and up-keeping Omniture custom variable documentation
  • Assist with general administration and creating standardized and ad-hoc events in Tealeaf
2

Senior Digital Web Analyst Resume Examples & Samples

  • A bachelor’s degree is preferred, along with 5+ years of digital experience
  • The candidate must have experience with Omniture, and be familiar with Google Analytics, Webtrends, and DART for Advertisers
  • A solid understanding of internet technologies and web analytics is necessary. Experience with e-mail tracking is a plus
  • Strong Excel, PowerPoint, and general math skills are required
  • Should be familiar with HTML and JavaScript
  • The web analyst should be proactive and detail oriented, and will provide support to senior analysts in the form of report generation, quality assurance, and data acquisition and analysis
  • Candidate should be flexible and be willing to be part of a highly energetic team focused on delivering quality client solutions
3

Digital Web Analyst Resume Examples & Samples

  • Formulate market, audience and product analyses and provide actionable insights to stakeholders to help drive digital subscriptions, grow audience and optimize revenue
  • Perform gap analyses and root case analyses on goals and objectives
  • Define, track, measure and analyze performance of both internal and external promotions including multi/omni channel attribution
  • Design A/B and multivariate test strategies to optimize performance of a feature, product or offering
  • Utilize mathematical and analytic tool sets to analyze, interpret, and develop insights to predict and optimize performance of our web offerings
  • Partner with stakeholders across Tribune to share best practices on a weekly, monthly and quarterly basis
  • Responsible for formulating, gathering, evaluating and aggregating results and building / designing actionable dashboards for stakeholders
  • Help define standard KPI’s (key performance indicators) for Tribune and measurements for those standards
  • Help the digital analytics team formulate, document and complete test cases as needed and help with UAT (user acceptance testing), and perform QA (quality assurance) of web sites, mobile, tablet and analytics standards
  • Supervise and train junior analysts and other stakeholders on all things analytics
  • Ability to tell a story, backed and validated by a passion for data driven standards and present it in a relevant, fact based, easy to understand method
  • BS/BA or equivalent experience in Revenue Optimization, Marketing, Mathematics, Finance, Computational/Cognitive Science or related field
  • 3-6years experience desired
  • Good understanding of data solution designs (Omniture/Webtrends/GoogleAnalytics), tagging principles (Ensighten/Tealium/Omniture/Google) and data base structures and operations
  • Solid understanding of the digital ecosystem including but not limited to consumer, product, social, mobile, eCommerce, pricing, yield, advertising and revenue optimization methodologies
  • Expert in PowerPoint, Word, Adobe Reader (PDF) and other presentation formats
  • Knowledge of Agile methodologies, Content Management Systems (CMS), Ad solutions
  • Solid knowledge of third party toolsets such as but not limited to comScore, Nielsen, Scarborough
  • Strong organizational and time management skills with the ability to manage multiple time-sensitive assignments
  • Must have the ability to manage and prioritize multiple tasks
4

E-commerce Web Analyst Resume Examples & Samples

  • Analyze web usage trends including visitor and purchaser behaviors. Test and implement new presentations of products and functionalities to improve user experience
  • Perform ad hoc data analysis to address specific projects /requests
  • Develop insights and recommendations to the E-commerce team to help improve future marketing campaigns, programs and promotions
  • Provide training to new users on how to report data using Site Catalyst/Discover/Data Warehouse
  • Coordinate with Adobe Technical Support to resolve user issues
  • Continuously test Adobe code implementation, advising issues and suggesting improvements; making recommendations to optimize the user experience through the use of behavioral analytics from external tools with internal data generated from multiple channels including customer care, ForeSee, Custora, SiteSpect, Omniture, NetBase and OMS reporting
  • Customize the user experience with dynamic content and product recommendations based on custom attributes and affinities
  • Segment performance and behavior among different device types to help improve UI and UX designs
  • Establish KPIs and standardize reports to deliver perceptive and actionable recommendations. Monitor site sales, KPIs and metrics to uncover strategic insights and action plans to provide actionable recommendations. Provide in-depth reporting and analysis of all recommendations, tests, and target campaign performances
  • 3-5 years of web analytics experience
  • Proficient skills in Microsoft Excel as well as Adobe Discover & Omniture Site Catalyst and their new segmentation features
  • Hands-on knowledge with user behavior tracking systems and methodologies
  • Exceptional analytical, problem solving, project management, time management, written and verbal communication skills
  • Data oriented and proven ability to interpret and synthesize data, making recommendations to drive business decisions
  • Strong knowledge of web analytics tools, and in depth knowledge of Adobe Digital Marketing Suite, ForeSee, Custora, SiteSpect and NetBase
  • Should be organized, self-motivated, self-starter, results-oriented, entrepreneurial, passionate, proactive and a team player
  • Ability to flourish in an extremely fast-paced, high-growth environment with minimal direct supervision
5

Web Analyst Resume Examples & Samples

  • Organized, with high sense of priorities
  • Commercial thinking
  • A good eye for layout and design
  • A CQ CMS and WCS experience is a bonus
6

Web Analyst Resume Examples & Samples

  • Identify the key business processes, questions, decision points, and campaigns; design and execute measurement and reporting strategy, compile tagging specs; build out reusable reports and dashboards
  • Independently identify "low hanging" opportunities for analysis and optimization on the site that increase conversion or drive revenue
  • Maintain and evolve clear, concise reporting on eCommerce KPI’s with a focus on actionable insights
  • Perform complex Ad Hoc queries and analyses that combine multiple tools and data sources and types, including analysis for other stakeholders/projects as needed
  • Enhance and develop tagging specs for site functionality or deeper analyses
  • QA tags in internal development environments as needed
  • Assist with App and Social Media measurement
  • 2-5 years of Web Analytics experience
  • Expertise in 1-2 Web Analytics tools (Adobe SiteCatalyst & Discover preferred; Google Analytics)
  • Experience with other analytics/testing/optimization tools is a plus (TeaLeaf, ClickTale, etc)
  • Experience working with large data sets and databases is a plus (specifically, SQL skills and exposure to Netezza & Aginity Workbench)
  • Strong interest in eCommerce business and passion for driving results
  • Highly motivated/self-starter with a sense of ownership, willingness to learn, high degree of curiosity and desire to succeed
  • Passion for learning and data-informed decision making that shapes a holistic view of our business across all aspects of the customer experience
  • Ability to form partnerships with various stakeholders (product managers, IT/ Development, and others)
  • Must perform well in high pressure situations, balance competing priorities, and demonstrate the ability to work without direct supervision
7

Customer Insights Web Analyst Resume Examples & Samples

  • Design and implement a comprehensive business dashboard that enables KPI tracking throughout the purchase cycle
  • Manage requirements for KPI tracking on the websites; update implementation guides
  • UAT and troubleshoot new and existing web analytics tagging to ensure data integrity
  • Manage relationship with Google Analytics Premium support team and other relevant vendors
  • Create best practice documentation, dashboards, and reports; provide ongoing training to ensure best practices are adopted
  • Develop and execute long-term measurement and multi-channel attribution strategy. Introduce customer lifetime value to e-marketing investments
  • Drive website feature testing and online surveys implementation
  • Conduct user and acceptance testing on all new features; monitor regression testing of existing features
  • Partner with MIS team to ensure new features and projects are implemented on time
  • Produce monthly worldwide reports
  • Analyze competitive websites in order to investigate merchandise, customer experience, and product presentation
8

Web Analyst Resume Examples & Samples

  • Ensures site measurement tools are consistently and accurately implemented, monitored, and updated to enable the gathering of required data to fulfill tactical and strategic decision making
  • Keep up to date with new tool functionality, web analytics technologies and industry trends
  • Strong working knowledge of and experience with various web/digital technologies, platforms and usability practices to deliver an exceptional online consumer experience
  • Well versed in web analytics and possess excellent communication skills to present analytics data into actionable insights
  • Experience with Coremetrics, Omniture and Demandware highly preferred
  • Passion for measurement
  • Bachelor’s degree in Business, IT or related field
  • Minimum of 4 years of experience in an ecommerce/digital space along with 2 years of experience working directly with a web analytics systems required (Omniture, CoreMetrics, Google Analytics) Equivalent combination of education and experience may be substituted
9

Senior Web Analyst Resume Examples & Samples

  • Subject-matter-expertise to establish, communicate and execute world-class web measurement strategies for TDBG, ensuring it evolves over time to reflect the changing needs of the business
  • Expert at identifying trends in web data, drawing conclusions and making actionable recommendations to key stakeholders within the organization
  • Working with key stakeholders, define and manage online customer insights through definition of KPIs, web metrics capabilities and reporting
  • Analyze web data, report and identify trends, issues and opportunities to improve online sales, site performance and overall user experience. Interpret complex customer & business data to develop an organized set of conclusions/recommendations
  • Working with key stakeholders, and in tight collaboration with Optimization Analytics & Segmentation team, define testing plan that aligns with Digital Channel KPIs. Contribute to the success of OLC Optimization program by presenting insightful insights and actionable recommendations as well as thorough analysis and reporting
  • Provide value added analysis to answer questions and anticipate the needs of the Digital Channel teams. Create presentations for senior management that clearly and concisely present analysis and recommendations
  • Provide senior level analytic leadership including, but not limited to, business case support, business level productivity and sales results, annual plan & forecast process
  • Support Digital Channels initiatives – data gathering, analysis, business cases and providing monthly trended forecast and plan information
  • Define, communicate and enforce web analytics standards and policies
  • On-going education of business partners in the area of web analytics
  • Support the continued enhancement and evolution of our web analytics capabilities to a best-in-class level. Stay abreast of industry trends and innovations and drive new analytics initiatives that contribute to business goals
10

Web Analyst Resume Examples & Samples

  • Provide proactive insights based on analyses and inquiries and create weekly/monthly reports of performance to support key business objectives that optimize the digital channel
  • Develop information and analysis necessary to make informed, data-driven web development and interactive strategy decisions, transforming data into insight to drive improvement
  • Organize data into user-friendly standardized monthly reports and present, and explain complex data in a clear and simple manner
  • Manage, prioritize, and respond to ad-hoc requests for web (email, e-Commerce, digital advertising) and supplier partner sales performance analysis from marketing manager and other internal department managers outside of regular scheduled analyses
  • Perform information gathering services including technical website analysis, competitive/keyword research, link analysis and perform content maintenance and updates (SEO)
  • Track and analyze web site performance, trends, click stream, paths and results of digital marketing initiatives to provide data driven business intelligence, optimize media and campaign investments
11

Web Analyst EU Resume Examples & Samples

  • Collaborate with business stakeholders to understand relevant goals, targets, and KPIs. Deliver analysis, insights, and recommendations to support enhancements to site usability, content, marketing, and the overall customer experience
  • Define and manage research and analysis programs to create data-driven insights about consumer behavior, traffic patterns, conversion funnel, navigation and product selection
  • Create reports and dashboards to support business objectives. Train and support business users as well as local analytics resources to empower them to make data-driven decisions
  • Support EU Analytics Manager in expanding measurement framework and drive EU projects in the fields of analytics implementation, database integration, marketing attribution, tag management, qualitative data, etc
  • Will be the internal owner and driver for one or more of projects mentioned above. Business need pragmatically determines the focus of direction
  • Create pre- and post- analyses to support, projects, A/B testing, marketing programs. Demonstrate impact on key KPIs and provide follow-up recommendations
  • Share insights with regional business analytics and user experience teams and EU team
  • Analyze third party data and industry research to establish and report on benchmarks and identify relevant emerging trends
  • Coordinate A/B and MVT-testing activities and identify gaps in data capture
  • Excellent project management skills, including the ability to work on several projects simultaneously and discern priorities
  • Strong analytical and problem solving skills, with the ability to assemble and interpret data, create executive summaries, deliver business insights and propose solutions to various technical and business issues
  • The ability to understand and explain complex analytics issues and communicate them clearly and effectively to internal and external clients and vendors, both orally and in writing
  • Understands and can calculate (e)retail math and ecommerce key performance indicators
  • A passion for (proactively) delivering data-based recommendations for quantifiable improvements in business results and consumer satisfaction
  • Functional knowledge of eCommerce content, search engine optimization/marketing, user experience, analytics, core eCommerce capabilities, CRM processes and programs and overlaps/opportunities in relation to behavioral web data
  • Bachelor’s degree in Business, Marketing or quantitative field and a minimum of 4 years of experience in eCommerce/ Digital Marketing business intelligence environment – preferably in online apparel or footwear retail. Equivalent combination of education and experience may be substituted
  • Hand-on experience in enterprise web analytics analysis and web analytics tools such as Coremetrics, Omniture, or Webtrends
  • Experience with AB and Multi-variate testing tools preferred (eg. Optimizely, Sitespect, Test & Target)
  • Experience with Voice of Customer tools preferred (eg. Foresee, OpinionLab)
  • Strong MS office skills are a must, with an emphasis on Excel. Knowledge of Oracle DB, SAS and/or SQL is a plus
12

Web Analyst Resume Examples & Samples

  • Prepares requirements, specifications, business processes and recommendations
  • Understands organization's direction, structure, and requirements
  • Performs research and analysis of the organization's industry and competitive position
  • Assists with the administration and analysis of website optimization tactics, A/B and multivariate testing efforts
  • Documents and analyzes required information and data related to website key metrics, customer experience and project/program performance
  • Understands technical design specifications
  • Analyzes, identifies and documents system deficiencies and customer pain points, and recommends solutions
  • Coordinates with other members of the Product Team and reviews project proposals to establish goals, time frames, limitations, and procedures for accomplishing the project
  • Takes guidance from Product Manager; appropriately and accurately applies comments/feedback
  • Assists in management and enforcement of project deadlines and schedules
  • Understands the necessity of project processes and standards and applies them consistently
  • Develops internal and external meeting objectives and agendas
  • Streamlines processes and communication
  • Manages several projects concurrently
  • Facilitates the definition of goals and deliverables
  • Works with QA team to create test plans and ensure that new features meet business requirements
  • Creation/revision of the following UI and analysis artifacts and deliverables
  • BA/BS Degree,preferably in a technology related field
  • 3-5years Business/Project Analysis experience; at least 2 years in a web environment preferred
  • Strong verbal and written communication skills. Must be able to communicate complex concepts effectively and confidently with users, team members and management
  • Strong analytical and product management skills required, including a thorough understanding of how to interpret customer business needs and translate them into application and operational requirements
  • Must be flexible and willing to undertake a wide variety of challenging tasks
  • Strong facilitation and presentation skills. Must be able to elicit requirements, using a variety of methods, from various personalities across organizational and geographical boundaries
  • Knowledge and familiarity with project management techniques and tools
  • Understands basic Internet and client/server architectures
  • Possesses working knowledge of HTML and database design
  • Knowledge of software development methodologies, including Agile
  • Strong MS Excel, Word and Powerpoint skills
  • Experience with wireframe & process/page flow tools desired (i.e. Visio, Hotgloo, etc.)
  • Familiar with A/B testing strategies and tools (i.e. Optimizely, Monetate, etc.)
  • Experience accessing and analyzing web analytics (i.e. Google Analytics, Omniture, etc.)
13

Web Analyst Resume Examples & Samples

  • Strong analytical thinking
  • Excellent knowledge of Google Analytics (end user & technical background)
  • Experience with custom implementation of web & app tracking in Google Analytics or similar tool
  • Knowledge of Javascript is an advantage
  • Knowledge of SQL and BigQuery is an advantage
  • Knowledge of data modelling and OLAP cubes construction (tabular model) is an advantage
  • Ability to learn new things and to work effectively in fast-paced environment
14

Web Analyst E Commerce Resume Examples & Samples

  • Translate business requirements into functional /technical architecture requirements. Provide technical expertise for analytics systems to drive towards consistency and accuracy in delivery
  • Partners with internal stakeholders to understand key business goals and assists in the identification of insights required to improve our customers’ experience
  • Search for meaningful patterns, trends, and relationships among large amounts of data and identify the KPIs, analyses and reporting processes that lead to actionable findings and recommendations
  • Monitor business performance, including key customer and prospective segments
  • Provides access to analytics tools, training and documentation on web analytics tools to internal stakeholders
  • Creates and updates bi-weekly/monthly/ adhoc reporting tools, including reports and dashboards, to share customer behavior information and project progress with project stakeholders
  • Proven track record of leveraging research/analysis to drive strategic direction, best practices and process improvements
  • Experience working with agencies
  • Minimum of 4 years of experience in an ecommerce/digital space along with 2+ years of experience working directly with a web analytics systems required (Omniture, CoreMetrics, Google Analytics) Equivalent combination of education and experience may be substituted
15

Web Analyst Resume Examples & Samples

  • Self starter with an analytical mind, excellent attention to detail and the ability to interpret large amounts of data
  • Provide analysis to AOL sites performance across all AOL/Huffington Post channels
  • Provide AOL sites analysis and reporting on wider industry trends and put this in the context of business objectives and growth, making recommendations as appropriate
  • Ability to synthesize data and provide marketing strategy recommendations based on data to deliver qualitative and quantitative analyses to support local market activity
  • Strong Microsoft Excel and numeracy skills
  • Comfortable working with multiple databases and sources including SQL Server, Oracle, Access, flat data files, proprietary databases, web-based interfaces, etc
  • Some experience as a digital data analyst or equivalent would be desirable
16

Web Analyst Resume Examples & Samples

  • At least 7 years of relevant experience
  • Bachelor's degree or higher in statistics or analytics
  • Experience with Adobe Analytics and DTM is a MUST
  • Proficient in Analytics software such as SAS, SPSS
17

Web Analyst Software Resume Examples & Samples

  • Review ongoing results, making instrumentation updates when appropriate and publishing results reports on an ad-hoc, daily, weekly and quarterly schedule
  • Present written analysis, reporting, and research findings to internal audiences by synthesizing complex data and concepts into easy-to-comprehend, comprehensive, and cohesive presentations
  • Analyze multichannel data from many sources - online and offline, both qualitative and quantitative, and including the segmentation of customers, acquisition sources, other site, video, email, and social analytical data
  • Answer questions and provide solutions to stakeholders across the world - from executives to analysts in a multitude of groups
  • Collaborate and partner effectively with a wide range of people who have different goals, projects, and ideas that need to be informed by your analysis and recommendations
  • Serve as a subject-matter expert on digital analytics as it relates to products, campaigns, promotions, brands, categories, site testing, business objectives, and strategies
18

Web Analyst Resume Examples & Samples

  • Generate sales, orders and traffic reports and monitor dashboards
  • Design research initiatives and analysis that answer specific questions about marketing programs, customer behavior or other business initiatives
  • Support segmentation efforts (RFM, behavioral)
  • Support efforts in building customer loyalty, increase customer average purchase, increase frequency and affect the length of time between visits of our existing customer base
  • Develop Reporting inclusive of
  • Use web analytic tools (Omniture, Google Analytics, etc.) to track, report, and analyze website's trends and performance
  • Report analysis of visitor behavior and online campaign performance to management and distribute relevant data to respective business units
  • Analyze top performing items and relaying the information to the management team in a timely fashion providing insightful information to assist senior management in making key business decisions
  • Work with advertising agency and members of the marketing team to identify opportunities to improve ad performance, promotions and web/store sales
  • Comparable Store Sales & Transactions by varying types of Party City businesses, classes and lines
  • Promotional reporting including analysis to plan programs, best scenario analysis, program ROI, control-versus-test analysis, etc
  • Tracking of coupons and offers from inception to response
  • BS in Statistics, economics, math or marketing research
  • 2-4 years experience in a marketing analytics environment
  • Experience with Adobe SiteCatalyst (Omniture), Google Analytics
  • Familiarity with tagging tools such as Tealium
  • Working knowledge of Microsoft Access
  • Planning, problem solving, and organizational skills
19

Senior Web Analyst Resume Examples & Samples

  • Self-starter with an analytical mind, excellent attention to detail and the ability to interpret large amounts of data to provide actionable insights
  • Provide analysis on web and app audience and engagement across all AOL and Huffington Post channels
  • Prepare analysis and present findings in a variety of formats to a wide range of stakeholders
  • Passion to develop and take on more responsibilities through growth in the role
  • BA or BSc degree (or equivalent)
20

Web Analyst Resume Examples & Samples

  • Under direction of management analyze performance data for B2B e-commerce sites for all channels of traffic including paid search, natural search, email, direct mail/direct URL entry, affiliates, shop compare sites, and display advertising and user behavior using web analytic tool Coremetrics
  • Assist in developing the strategies and execute key initiatives for B2B web site conversion improvements
  • Partners with DTC merchandisers and B2B web marketing managers to ensure all product data is available to 15K + retail customers
  • Collects and validates complex product data from multiple sources, assimilates the data and inputs data into the web product database to support B2B e-commerce strategies
  • Develops and refines data input processes that strictly adhere to Sarbanes Oxley requirements
  • Identifies the purpose and value of each product attribute to the B2B customer shopping experience and manages the data update processes appropriately
  • Responsible for proofing of product data and product promotions on ‘stage’ website to ensure accuracy and completeness
  • Accountable for strict adherence to time lines and product data accuracy
  • High school diploma required. College degree preferred or the equivalent of 3 to 5 years customer service, retail and e-commerce experience required
  • Strong analytical and organization skills required
  • Minimum 2 years experience internet analytics
  • Experience in using web analytic tools (i.e. Coremetrics, Google Analytics…) or analyzing large datasets to gain insights and drive business decisions
  • Enthusiasm & energy to stay current on the latest analytical and internet marketing trends
21

Web Analyst Resume Examples & Samples

  • Partner cross-departmentally to understand the business objectives and underlying questions, and define meaningful KPIs to measure success of various initiatives
  • Conduct web systems analysis including eliciting business requirements, analyzing technical systems and articulating requirements for web analytics implementation team
  • Support the analytic needs of ISM-Online team by analyzing web traffic using Google Analytics, Adobe SiteCatalyst, and web log files. Use Google Analytics and SiteCatalyst along with other reporting tools to produce reports relating to outcomes
  • Organize and interpret large amounts of data from multiple sources, analyzing it to find marketing opportunities that drive to stated goals and present to senior management team and stakeholders
  • Focus on deep dives into data to find problems or trends, reduce unnecessary cost and/or increase ROI, support business decisions, and drive better business decisions
  • Conduct analyses to illuminate trends in customer behavior across our digital properties and answer key business questions (evaluation of purchase funnel, browse path analysis, individual site or category page performance etc)
  • Provide fact-based recommendations based on critical data analysis
  • Minimum of 4 years of experience along with 2+ years of experience working directly with a web analytics systems required (Google Analytics, Omniture, CoreMetricss)
  • A Bachelor's degree in Business or Economics or equivalent combination of education/experience. Strong quantitative and analytical skills are needed
  • Equivalent combination of education and experience may be substituted
  • Broad understanding and experience with analytic systems: data stores, data architecture, and related analytical tools
  • Advanced working knowledge of one or more of the following software packages: MS Access, MS Excel, MS SQL Server, Tableau, predictive modeling skills
  • Strong problem solving, critical thinking and analytical skills are needed
  • Excellent communication & presentation skills along with interpersonal and influencing skills (at all levels internally, externally and cross-functionally)
22

Junior Web Analyst Resume Examples & Samples

  • Design dashboards and measurement frameworks based on multiple data sources to make sense of multiple touch point customer journeys
  • Prepare written analysis and present findings
  • Knowledge of HTML, CSS, SQL and JavaScript
  • Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
  • Knowledge of visualisation techniques for data analysis and presentation (i.e. Tableau, Think-Cell, etc.)
  • Excellent written, oral communication, project management and presentation skills
  • Understanding of business intelligence, Database Marketing; measurement, testing, relational databases, and campaign workflow
  • Consistency in delivering error-free work, on time, at standards that meet or exceed AOL expectations
  • Experience in web analytics tools useful but not essential (Google Analytics, Omniture, Webtrends and Web tagging/tracking techniques)
  • Ability to utilize Access, SAS or SPSS, SQL, Strata or other database packages a plus
  • BA/BSc (Hons) degree, at least 2:1 or above
23

Web Analyst Resume Examples & Samples

  • Maintains website front-end administration, landing pages, product selection, Internet specials, and merchandising mix
  • Manages product information and selection for online marketing campaigns
  • Assists marketing staff in implementing marketing programs on the website
  • Analyzes customer usage and conversion related to existing attributes; reviews results, forms recommendations, and executes maintenance needed to sustain a productive attribution program
  • Optimizes customer experience by configuring attribute metadata to align with merchandising goals; reviews each product category to identify gaps in refinement
  • Delivers exceptional results within budget constraints
  • Develops and manages merchandising efforts to increase awareness and usage of our Internet delivery channel
  • Provides ongoing training to team members to create the strongest possible Internet marketing presence for the Company
  • Audits the site regularly to ensure integrity of attribute data and that best practices are being followed by the team
  • Thorough understanding of the customer experience
  • Knowledge of how databases work for customer segmentation
  • Thorough understanding of Internet technology
  • Proven knowledge of eCommerce marketing methodologies
  • Minimum 5 years experience in eCommerce marketing/product management
  • Ability to manage multiple projects and tasks
  • Ability to prioritize and organize effectively
  • Previous sales experience preferred
  • Bachelor’s Degree in Marketing or Business Administration is preferred
24

Web Analyst Resume Examples & Samples

  • Monitor and analyze traffic and user behavior patterns across all MLBAM online presences
  • Create and distribute traffic and usage reports to assist internal business owners, upper management, and all 30 MLB Clubs in project creation and prioritization
  • Spot usage and traffic trends across digital platforms and determine causation
  • Build presentations regarding project performance for dissemination internally
  • Assist social media team with large-scale projects, as needed
  • Must have a strong academic record from a 4-year college or university. Extensive coursework related to statistics, economics, mathematics, or data analysis is a plus
  • Minimum 1-year experience in an analyst role with experience in project planning and performance is preferred. Qualified applicants with exceptional summer internship experience may also be considered
  • Experience analyzing web-traffic data utilizing Adobe Analytics (formerly Omniture), Google Analytics, Chartbeat, Facebook Insights, YouTube Analytics or other similar tools is greatly preferred
  • Familiarity with third-party research tools (such as comScore) is a plus
  • Advanced proficiency managing large datasets in Microsoft Excel, Access, R, SAS, Matlab, Tableau or similar programs
  • Knowledge of SQL preferred
  • Extensive knowledge of and experience using popular apps and social media platforms
  • Ability to manage multiple tasks while in a fast-paced and deadline-driven environment
  • Strong teamwork and inter-personal skills
  • Proficient with PowerPoint
  • A Baseball and sports enthusiast is preferred
25

Web Analyst Resume Examples & Samples

  • 6-12 years of experience in information technology with an emphasis on working with E-Commerce related technologies, ideally in a support function
  • Detailed understanding of web technologies and how they function in secure environments
  • Should have strong familiarity or certification in ITIL Methodologies
  • Unix/ Windows System Administration
  • Application Servers (WebSphere/ Tomcat / WebLogic)
  • Messaging (IBM) and integration experience (WMB, DataPower) is preferred
  • 6-12 Yrs of Experience in IT industry
  • 2-5 years of the above in Banking or Financial Domain
  • Prior Large Global Bank experience is preferred
26

Web Analyst Resume Examples & Samples

  • Analyze website data on traffic patterns, order volume, conversion funnel, navigation behavior, and product selection
  • Conduct stakeholder-specific analyses including campaign analysis, customer segmentation and profiling, retention analysis, and lifetime value analysis and competitive market research
  • Identify successes, trends, and potential problem areas
  • Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance
  • Provide insights to regularly test and improve online creative content (including web pages, micro-sites, advertising copy, e-mail messages, etc.) and products using multivariate testing
  • Create, manage and distribute data and insights via regular and ad-hoc reporting including statistical calculations, graphical representation and written analysis utilizing relational database and reporting technologies
  • Participate in online product and program development to ensure tracking and measurement of new products and establish baseline performance expectations
  • Provide day-to-day operational administration of web analytics tool
  • Maintain page tagging standards and build business processes to streamline tagging conventions across web properties
  • Provide insights around SEO, site search and filtering best practices
  • Work closely with the IT team to develop, maintain and troubleshoot integrated systems for collecting, managing, and reporting on online traffic and conversion metrics collected via multiple data sources
  • 1 – 2 years experience with a web analytics tool (Omniture or Google Certification preferred)
  • Bachelor’s degree; Statistics or Economics preferred
  • Solid written and verbal communication with the ability to develop and improve decision support systems
  • Financial or business analysis experience
  • Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook)
27

Technical Web Analyst Resume Examples & Samples

  • Assist in management of current and evolving site tagging enhancements both through tag management and direct site placement
  • Oversee integration of data into other internal systems
  • Partner with cross-functional teams to design monitoring and measuring solutions for existing and new site experiences
  • Perform quality control checks and resolve any data integrity issues with various data sources including clickstream, store, email, and search impressions through partnership with on-site IT and off-shore development teams
  • Document existing and enhanced monitoring solutions
  • Tag solution design experience
  • Proficiency with Adobe Reports & Analytics, Google Analytics, or similar
  • Knowledge Javascript and HTML
  • Ability to manage multiple work streams simultaneously
  • Bachelors (B.S. or B.S.) from a four-year college or equivalent
  • 2+ years experience with web analytics for an online retailer or similar Internet-based business
  • Familiarity with industry best-in-class benchmarks for Key Performance Indicators relevant to the online retailing business a plus
28

Web Analyst Resume Examples & Samples

  • Create digital dashboards and performance summary reports for various business units and management
  • Provide ad hoc reports and analysis to quantify the impact of Digital marketing campaigns, content, tools, and other key initiatives
  • Provide insights and recommendations, based on web data, to support continuous improvement of these programs
  • Complete ROI analysis for Digital marketing vehicles, campaigns, and content. Identify areas of opportunity to further improve profitability
  • Collaborate with external data partners, agencies, and vendors to assist with data collection, reporting, and tagging implementations on the site
  • Provide ad hoc training of web tools (specifically Adobe SiteCatalyst) for end users across the organization
  • High school diploma or equivalent required. Bachelor’s degree in business, marketing, technology, statistics, or related field is required
  • 5-7 years of web analytics or related experience
  • Experience with web analytics tools such as Coremetrics, Omniture, WebTrends, Google Analytics, or similar tools is required
  • Ability to build and lead a team that values organizational success over personal success, provide ongoing coaching and feedback to ensure high performance standards and identify and invest in high-potentials
  • Strong project management skills and the ability to own complex analysis projects are required
  • Should possess excellent communication skills and have experience in customer facing roles
29

Senior Web Analyst, Digital Marketing Resume Examples & Samples

  • Create, manage and distribute data and insights via regular and ad-hoc reporting including statistical calculations, graphical representation and written analysis utilizing online analytic tools (Adobe/Omniture Digital Marketing Suite: SiteCatalyst, Discover, Data Warehouse and ReportBuilder) and traditional reporting/analysis platforms (Microstrategy, Crystal Reports, SQL, Excel, and Access)
  • Demonstrated ability to work directly with internal departments towards issue resolution/project release
  • Advanced Microsoft Excel skills required
  • Excellent analytical skills required
  • Working knowledge of marketing, media and customer segmentation strategy required
  • Ability to handle multiple projects required
  • Analytical Thinking, Flexibility, Word Processing, Microsoft Office, Electronic Mail, Spreadsheet, Excel, Writing, Computer Operations, IBM PC Software, Microsoft Windows, Sales and Marketing, Communicate Clearly with Team, Computer Literacy, Marketing Strategies, Organizational Skills, Conduct Presentations, Financial Analysis, Forecasting, Research, Writing, Structured Query Language (SQL)
30

Securities, Ficc, IRP Strats Bolt Web Analyst Resume Examples & Samples

  • Strong academic background in a relevant field - Computer Science, Applied Mathematics, Financial Engineering
  • Excellent applied programming skills in C++ or Java
  • Experience working with databases such as Sybase, MySQL
  • Judgment -- ability to work on the trading desk under significant time pressure & make trade-critical decisions
  • Commercial awareness
31

Web Analyst Resume Examples & Samples

  • Effectively respond to ad-hoc report and analysis requests from the brand leads, merchants, and from other Marketing teams
  • Work with eCommerce S/VPs and brand business partners on identifying testing and personalization efforts. Build consensus and buy in from key stakeholders
  • Create custom queries using SQL and analytics tools to pull data from our Customer Data Warehouse (CDW) to develop advanced analytics reporting and answer deeper business questions
  • Establish a relationship with the brand ecommerce S/VP and leads as a trusted resource and provider of key business data, analytics, and insight
  • 4-year Degree in Marketing, Finance, Economics, Mathematics or related areas of study
  • 2+ years experience working in web analytics or related areas
  • 1+ years experience using web analytics tools such as Adobe Analytics/Omniture, Google Analytics, or similar
  • Proficient in web analytics fundamentals and website measurement strategy
  • Ability to construct custom queries using web analytics tools
  • Experience with an A/B and multivariate testing tool a plus
  • Good business acumen with Retail industry knowledge a plus
  • Good verbal and written communication skills; able to effectively present analytics data to business users at the Manager level
  • Excellent attention to detail and organizational skills to manage multiple work requests
32

Web Analyst Resume Examples & Samples

  • 2 years of relevant work experience
  • Polished and professional demeanor
  • Proficiency with computer platforms and applications
33

Senior Web Analyst Resume Examples & Samples

  • 5-8 years of experience with web-based analytical tools (Adobe Analytics preferred)
  • 3-5 years of experience using a robust testing platform across eCommerce sites (Adobe Target preferred)
  • 1-3 years of experience with data extraction and manipulation (e.g. SQL)
  • 1-3 years with visualization programs (Tableau preferred)
  • Expert skill level with MS-Office Tools: Excel, PowerPoint, Word, SharePoint
  • 1-3 years of experience using statistical analysis and other modeling techniques (e.g. SAS, SPSS, R)
  • Awareness of testing concepts and practices (e.g. sample sizes, full factorial versus non, representative test periods)
  • General understanding of ecommerce (familiarity with online product merchandising and product and event promotion processes preferred)
34

Junior Web Analyst Resume Examples & Samples

  • Provide analytic support to measure sales performance, analyze promotional results. Provide data to determine measure marketing efforts effectiveness
  • Train existing and new Bloomingdales co-workers on how to self-serve by pulling their own data from the Coremetrics interface
  • 1-2 years reporting/analysis experience at an online retailer, ecommerce setting, publisher, online agency or like environment
  • Some experience with SQL is desirable but not at all required
  • Intermediate experience with Excel to analyze and manipulate data, investigate data problems and develop reports
  • Knowledge of IBM Coremetrics, Omniture, Web Trends, Google Analytics or like web analytic tools, especially on the tagging/implementation side
35

Digital Web Analyst Resume Examples & Samples

  • Support the projects and changes led by the Product Management team through requirements gathering and detailed analysis
  • Using strong analytical skills to provide insight as well as recommendations for change as part of a continual feedback loop
  • Production of regular reporting, benchmarking website/product performance and interpreting and presenting their content
  • Production of ad hoc analysis on website behaviour, KPI trends and engagement with new and existing functionalities
  • Conduct tagging and testing in the Adobe Analytics platform
  • Highly numerate skills with a high standard of accuracy with data and commercial awareness of its usage
  • Professional work experience in a consultancy or technical analyst role (ideally within an eCommerce business)
  • High level of familiarity with analytics and data collection and capable of working independently to define tracking requirements to support the development of site features and functionality
  • Good understanding of web languages and technology including HTML and Javascript
36

Senior Web Analyst Resume Examples & Samples

  • Define, analyze, and manage weekly and monthly reporting, as well as, creation of new reports for various types of analyses
  • Design experiments in order to optimize conversions and improve traffic metrics
  • Optimize and measure funnel performance
  • Monitor, identify and report trends observed
  • Develop reporting dashboards
  • Coordinate tags, tracking parameter, and custom event implementations
  • Create and complete Multivariate and A/B testing documents (from hypothesis creation to influencing creative to identifying success metrics) and post test analysis
  • Make actionable recommendations from analytics reports
  • Check and audit for data integrity
  • Bachelors degree
  • Extensive knowledge of web analytic platforms: Omniture SiteCatalyst, and Discover
  • 2-5 years analytical experience; 2 years web analytics experience
  • Proven hypothesis testing and web analytics success
  • High level of analytical ability with data interpretation capabilities
  • HTML and JavaScript knowledge, a plus
  • SQL knowledge, a big plus
  • Working knowledge of best practices in eCommerce, website usability, and site architecture
  • Advanced Excel skills
  • Search engine optimization (SEO) experience, a plus
  • Mobile web analytics, a plus
37

Senior Web Analyst Resume Examples & Samples

  • Bachelor’s degree in marketing, internet marketing, mathematics/statistics, computer science, economics, or a quantitative field
  • 2-4 years’ experience in multiple web analytics platforms: Adobe Analytics (Omniture), Google Analytics, and/or Coremetrics,
  • Web Analytics training certification preferred
  • Experienced in implementing web analytics tools on an e-commerce website and identifying, diagnosing, and resolving web analytics implementation and reporting problems
  • Ability to look for solutions and information in creative ways and convey complicated results and insights to people of varying
  • Experience working with large data sets, writing queries, structuring reports
  • Understanding of web best practices and web conversion metrics
  • Ability to work in a fast paced, highly collaborative environment
  • Comfortable working expediently against quick turnaround times
  • Comfortable writing executive presentations of data findings/recommendations
38

Web Analyst Resume Examples & Samples

  • Manage Google Analytics and any future tools integrated on the site
  • Support the improvement of intermixonline.com by contributing to the development and execution of A/B and multivariate tests and other onsite conversion improvements
  • Partner with internal and external creative and development teams to build and execute tests. This includes managing communication and building briefs for larger test initiatives
  • Design, prepare and present all required reporting and dashboards for cross functional teams
  • Report on standard e-commerce conversion analyses (e.g. Checkout waterfall, null searches, etc.) to drive decision-making around navigation/promotions/popular content
  • Work with internal teams to integrate data across solutions and automate existing reporting
  • Manage the implementation process for analytics tracking from day-to-day requests to larger site projects such as Platform Migrations and 3rd Party Vendors
  • Provide insights and recommendations to grow web business by identifying key areas for website and consumer communication improvements; then prove success by measuring impact through A/B and multivariate testing
  • Mentor and educate teams on analytics best practices which may include training, help guides, creating logins and webinars
  • Identify traffic trends by channel, abandonment issues and opportunities for improving site conversion
  • Lead User training classes on web analytics tools
  • Stay current on latest trends in web measurement strategies and tactics
  • Bachelor’s degree in marketing, mathematics/statistics, computer science, economics, or a quantitative field
  • 2-4 years’ experience in multiple web analytics platforms: Adobe Analytics (Omniture), Google Analytics, and/or Coremetrics
  • Excel proficiency is a must
  • JavaScript, HTML familiarity would be helpful, but not required
  • Ability to look for solutions and information in creative ways and convey complicated results and insights to people of varying experience working with large data sets, writing queries, structuring reports
  • Outstanding written/verbal communication skills with experience distilling and presenting complex quantitative analysis
  • · Comfortable working expediently against quick turnaround times
  • · Comfortable writing executive presentations of data findings/recommendations
39

Senior Web Analyst Resume Examples & Samples

  • Work with technology, operations, creative and product marketing teams to create and maintain web properties for the Pearson Clinical websites
  • Work with customer support, marketing managers and technology teams to identify and troubleshoot web-related issues to improve overall customer satisfaction
  • Create specifications/mock-ups as necessary for implementation of new web functionality
  • Create and execute test plan and test cases for new/existing functionality rollout
  • Create user manuals and training documentation as necessary and provide training to appropriate team/business members as necessary
  • Create and maintain inventory of web assets, e.g. vanity URLs, promotion codes, images, etc
  • Coordinate and monitor miscellaneous web projects as needed
  • Monitor and review website traffic. Perform analysis on gathered data. Provide recommendation on functional changes to improve overall customer experience
  • Support the web manager in creating web reports, defining/reviewing KPI’s, providing insights and suggestions into future enhancements
  • 3 years managing small to medium website projects
  • Over 5 years of experience with computers, operating systems, software development, and technical/programming software and tools, including content management tools/HTML editors, Adobe Acrobat conversion software, spreadsheet software (Excel preferred), PowerPoint, analytics software (Google, Adobe), email
  • Bachelor’s level degree in related area, like Computer Science, Information Technology, Design, Creative, Content
  • Excellent oral and written communication skills, and customer sensitivity
  • Ability to analyze problems, draft solutions, suggest page layout
  • Ability to successfully coordinate a number of concurrent projects
  • Ability to work effectively with others and to demonstrate strong leadership and teamwork
  • Ability to learn quickly, work independently and effectively under pressure, with a minimum of direct supervision
  • High degree of attention to detail and consistency while maintaining the user's view
40

Web Analyst Resume Examples & Samples

  • Minimum BA or BS with strong analytical skills
  • Minimum 1-3 years reporting/analysis experience at an on-line retailer, e-commerce setting, publisher, on-line agency or like environment
  • Some experience with SQL and Tableau software is desirable but not at all required
  • Strong conceptual/analytical/creative thinker
  • Provide insights and recommendations to increase site conversion and drive site improvements. Identify traffic trends by channel, abandonment issues and opportunities for improving site conversion rates
41

Senior Web Analyst Resume Examples & Samples

  • Have Expert knowledge and use of Adobe Analytics, Certification preferred
  • Structure analytical problems, extract and analyze data, and present findings to clients
  • Demonstrate problem-solving ability with emphasis on drawing inferences with data
  • Understand the conversion rate optimization path and the indicators of it
  • Demonstrate an understanding and ability to connect Social, Paid Media and Web Analytics Monitoring tools to gain integrated online marketing insights
  • Recommend, prepare, monitor and evaluate key conversion metrics and KPI dashboards by analyzing patterns, usage and trends
  • Show exemplary communication and presentation skills with strong business acumen to understand strategy, interact with clients and present actionable findings
  • Influence decision-making based on information gained from deep-dive and ad hoc analysis
  • Provide thought leadership and analyses ideation
  • 3+ years relevant experience with experience in Web Analytics, Social Insights, Business Intelligence, Marketing analytics or other highly-quantitative field
  • Experience with web analytics platform(s) (Adobe Analytics, Webtrends, Google Analytics, etc.)
  • Experience leading qualitative & quantitative research from proposal to presentation
  • Experience with Social Listening platform (s) (Crimson Hexagon, Sysomos, Radian6, Sprinklr, Synthesio, etc.)
  • Expert understanding of internet marketing, concepts and strategies
  • Personal interest in, and strong understanding of, consumer-generated content platforms (blogs, forums, communities) and social networks (Facebook, Twitter, Instagram, etc.)
  • Experience effectively managing projects that support multiple clients and stakeholders
  • Expert level knowledge of Microsoft Excel and PowerPoint and demonstrated experience in analysis, research, and presentation creation
42

Senior Web Analyst Resume Examples & Samples

  • Will create dashboards by pulling data from different data sources and websites for presentations to front line teams and senior marketing and sales management
  • Will collaborate with external third-party partners to assist with data collection and reporting
  • Will lead development of core insights to suggest, create and execute analysis to support fundamental improvements to the customer's site experience
  • Will focus on multiple business priorities and support all facets of the decision making platform (clickstream analysis, outcomes analysis, multivariate testing analysis)
  • Work with the website technology, creative and media teams to identify gaps in strategy/tactics and collaboratively implement enhancements
  • Will collaborate with internal and external teams to implement new data mining tools
  • Adobe 2-3 Years of Omniture reporting experience
  • 3-5 years of digital analytics and marketing experience
  • BA/BS in Business, Economics or quantitative field
  • Strong analytical aptitude and hands-on data/analytical experience
  • Advanced MS Excel skills
  • Strong and effective presentations skills
  • Ability to prioritize and execute within a deadline driven environment
43

Web Analyst Resume Examples & Samples

  • Own and run ongoing reports for Americas Digital Marketing and e-Commerce
  • Present evidence-based insights and deliver regular web analytics reports to key decision makers to facilitate enhancements or strategic decisions across multiple brands, domains and platforms
  • Provide reports and ad hoc analysis on online marketing campaign to Digital Marketing team and websites critical paths, customer behavior for Merchants team to understand opportunities for optimizations
  • Provide ad hoc analysis to gain insights into user behavior; propose ideas to test hypothesis which will enhance user experience or drive incremental revenue; and, provide deep dive/root cause analysis on testing results
  • Ensure correct definition and implementation of tagging and instrumentation for marketing campaigns, email, display, live chat tools, etc. to ensure continuity and quality of reporting
  • Identify and document gaps in the data capture strategy and collaboratively implement enhancements across all online properties and online campaign assets
  • Minimum 2-4 years’ experience in general e-commerce marketing environment
  • Minimum 2 years’ experience in web analytics as a primary job function with hands on experience with at least one of the following web analytic tools – Google Analytics, Adobe Analytics (a.k.a Omniture SiteCatalyst)
  • Proficiency in Microsoft Excel & other Office products
  • Strong presentation skills, including oral, written, and graphical experience with reporting and dash boarding tools such as Tableau and/or Qlikview is a plus
  • Experience with a Tag Management System (Tealium, Adobe DTM, GTM, …) is a plus
  • Experience with Javascript is a plus
  • Ability to organize, present, and explain complex data in a clear manner
  • Ability to work effectively with a cross functional team and have a high degree of self-management
  • Ability to learn quickly, be a team player and manage change effectively
44

Web Analyst Resume Examples & Samples

  • Create and provide reporting to inform forecasts and track results for subscription memberships and revenues
  • Assist in identifying prospects and optimizing incentives, trials, copy/creative, media platforms to drive awareness and traffic
  • Study and provide conversion and retention metrics
  • Monitor and study user behavior and content engagement to support content strategy, user experience and create member segments
  • Monitor competitive landscape and provide comparative reports –
  • Create and provide ad hoc reports as necessary
  • Exceptional data skills including the ability to extract data in order to inform customer strategy and key business decisions
  • Strong command of web/mobile analytics and data tools and platforms such as Omniture, Tableau, Krux
  • Previous experience working with complex sets of data and reporting tools for insights
  • Ability to analyze data and translate into actionable insights
  • Strong quantitative skills for specific questions and ability to see patterns and uncover new insights
  • Collaborative, problem solver, willing to work on small team, flexible, ability to wear many hats, startup mentality
  • Specific entertainment content expertise not required
45

Senior Web Analyst Resume Examples & Samples

  • Solution Creation (20%): Provide counsel to various disciplines (analyst, strategic partners, developers, etc.) and clients on how to plan, setup and architect the metrics tagging to help answers business goals and objectives. Recommend measures to improve efficiency and/or quality of tagging. Lead defining tagging requirements for re-engineering/new development projects. Performs testing for these projects
  • Service Delivery (60%): Works closely with respective team members from various disciplines (Analyst, strategic partners, developers, etc.) within the agency, across agency and the client to create analytics plan, assist developers, manage issues, perform tests and ensure that global standards are being utilized. Works with database and other business partners (internal and external) to procure and ensure the timely and accurate delivery of data elements required for post-campaign analysis. Identifies hypotheses, test designs, business cases and customer data requirements for these campaigns. Conducts interim and post-campaign analyses. Interprets industry and historic customer data and trends to provide insight into both completed campaigns as well as strategy for future campaigns. Writes preliminary and final reports. Presents project specific findings to team members and internal clients and collects feedback. Performs other duties and projects as assigned
  • Integration (20%): Participates in development and training sessions for Analysts, clients and Agency Associates. Logical and creative thinking for ways innovate and do things better and smarter
  • Strong logical and analytical thinking skills
  • Strong verbal and written communication skills
  • Capable of working under pressure and to tight deadlines
  • Knowledge of basic programming
  • Expertise in gathering data, performing analysis and developing reports
  • Excellent organizational skills and ability to prioritize projects based on business needs
  • Ability to work both independently and in a team-oriented environment
  • Demonstrated ability to manage own time and work effectively
  • Ability to manage multiple projects simultaneously while remaining productive and focused in a facet paced, evolving environment
  • Interest in working in digital media and passion for analytics
  • Intellectual curiosity and determination
  • Web Analytics: Adobe Site catalyst / Test & Target, Google Analytics and/or other web analytics tools
  • Ad serving tools: DoubleClick, Atlas, Adobe Ad Lens
  • Social monitoring tools: Visible Technologies, Nielsen BuzzMetrics, Radian6, Synthesio and other tools
  • Benchmarking - industry, competitive and/or vertical views
  • A/B/MVT Testing
  • Hands-on experience in interactive graphics, data visualization, data mining and data analysis. (Tableau or Qlikview)
  • Ability to clearly communicate technical concepts to non-technical audiences
  • Experience presenting analytics plan to internal project teams/cross-functional team
  • Experience working with senior managers and executives
  • Proficient with Excel macros/pivot tables & regular expressions
  • Working knowledge/familiarity with JavaScript
  • Advance proficiency with word processing and business software (Word, PowerPoint, MS Project, Visio)
  • Experience with Digital Ad Technology (Ad Servers, DSP, Bid Management Platforms) a plus
  • Working knowledge/familiarity with Omniture Site Catalyst & Google Analytics (Advance Segments)
  • Experience successfully managing client relationships
  • Bachelor’s or Master’s degree in a quantitative discipline (mathematics, economics, statistics, applied psychology, research methods or related subject)
  • Minimum 3 years of web analytics, implementation or relevant experience
  • Expertise in gathering data, performing analysis, developing campaign marketing analysis reports, and creating client presentations
  • Automotive industry experience is preferred
  • Marketing analysis experience is preferred
  • Digital, and/or CRM marketing experience is preferred
  • Data Visualization libraries/tools/toolkits like Visual Studio, ParaView, Protoviz, d3, Highcharts, etc.) is preferred
46

Senior Web Analyst, Marketing Analytics Resume Examples & Samples

  • Serve as subject-matter expert on client data; manage data extraction and reporting, focusing on representation of data for meaningful observation and recommendation
  • Coordinate with web designers, developers, and IT partners; manage web analytics requirements, tagging, configuration, documentation, and validation
  • Collaborate with digital partners, including IA/UX, content strategy, CRM, and media, to recommend and develop optimizations; manage web test design, execution, and analysis
  • Work with agency and third-party partners to implement and maintain URL query-string conventions across channels driving traffic to managed web sites
  • 3-5 years of experience with development of measurement frameworks, key metrics and targets, as well as dashboards, scorecards, or other forms of standard reporting
  • Prior experience collaborating with digital and CRM team members, database and web developers, and account, project, and creative managers preferred
  • Prior experience in agency, consulting, or other professional services preferred
  • Proficiency with Excel and Powerpoint
  • Proficiency with tag management tools (Google Tag Manager and Tealium preferred)
  • Able to balance multiple projects, tight timelines, ad hoc requests, and scheduled tasks
  • Strong data analysis and spreadsheet capabilities; can build robust business cases
  • Attention to detail as well as ability to “drill up” to insights and make recommendations
47

Freelance Web Analyst, Marketing Analytics Resume Examples & Samples

  • Collaborate with clients and agency team to align objectives and metrics, employing benchmarks and historical data to set targets and estimate performance projections
  • Manage all aspects of web analytics requirements, tagging, configuration, documentation, and validation, including coordination with web designers, developers, and IT partners
  • Manage web test design, execution, and analysis; collaborate with digital partners, including IA/UX, content strategy, CRM, and media, to recommend and develop optimizations
  • Develop URL query-string conventions and work with agency and third-party partners to implement and maintain across channels driving traffic to managed web sites
  • Manage data extraction, auditing, and reporting, focusing on representation of data for meaningful observation and recommendation; serve as subject-matter expert on client data
  • Monitor marketing activities and external factors for effects on metrics; stay up-to-date with best practices, third-party services, and trends in digital marketing and analytics
  • 3-5 years of experience working with marketing analytics, database marketing, and/or data programming and processing, including at the consumer and transactional levels
  • Degree in quantitative or information services field
  • Proficiency with web analytics and optimization tools (Webtrends preferred)
  • Familiarity with test design (control/treatment, A/B/n, multivariate, fractional factorial)
48

Senior Web Analyst Resume Examples & Samples

  • 1) Implementing web analytics tools such as Google Analytics and Google Tag Manager
  • 2) Delivering web analytics reports/analysis
  • 3) Auditing websites from a conversion perspective and developing insight that can drive online sales for our clients
  • Good analytical skills ideally coupled with creative approaches to problem solving
  • Ability to explain technical data and concepts to a non technical audience
  • Ability to juggle a number of tasks at once and consistently deliver to high quality and to timescale
  • Ability to build and maintain strong working relationships internally and externally
  • Understanding and adding value to our and our client’s business
  • Thinking ahead to avoid potential issues – to provide solutions, not problems!
  • Ability to take responsibility for own work; to make sure that others deliver in support of you if required
  • Ability to ‘pick up and run’ with projects when necessary
  • Complete honesty and confidentiality are essential
  • Comfortable working independently, as well as in a team
  • Self starter with entrepreneurial mentality
  • Degree from good university in an analytical subject (e.g. maths, physics, comp sci, eng)
  • Strong knowledge of the applications within the Microsoft Office Suite (especially strong Excel – pivot tables, macros etc)
  • HTML, CSS & Javascript experience
  • Comfortable manipulating images in Photoshop & Fireworks
  • Google Analytics, Adobe SiteCatalyst (or other web analytics tools)
  • Knowledge of other digital/marketing fields e.g. SEO, PPC or web development
  • Work experience is desirable but we are open to graduates
49

Senior Web Analyst Resume Examples & Samples

  • Experience with Adobe Analytics/Omniture/SiteCatalyst in an online ecommerce environment
  • Data analysis in all of the above and MS Excel
  • Advanced web analytics methodologies, experimentation and testing
50

Freelance Web Analyst Resume Examples & Samples

  • Develop user testing plans incl. measurement plan
  • Manage and oversee actual testing
  • Daily updating and optimizing of live websites
  • Collaborate with delivery team to ensure content routing, legal reviews and approval process
  • Analyze and monitor performance on external online platforms to find insights
  • Synchronize with enterprise AEM CMS managers
  • Adobe AEM certified
  • Microsoft Office (Word, Excel, PowerPoint)
  • Experience working with websites
  • Understanding of HTML, CMS and web services preferred
  • Understanding of metrics, analytics and optimization
  • Excellent interpersonal and problem-solving skills
  • Expertise in the auto & luxury industry a plus
  • Preferably 2 – 4 years of relevant experience
  • Ability to work independently in a team atmosphere
51

Web Analyst Resume Examples & Samples

  • Analyze web site analytics and raw data to formulate and present actionable recommendations help drive best in class experience and performance
  • Help define and recommend measurements, strategies, and reporting using data to drive valuable business decisions
  • Provide frequent strategic and performance reporting for various business units within the company
  • Conduct ad hoc data analyses as needed
  • Adobe Analytics (Reports & Analytics)
  • Google Analytics Premium
  • Adobe Target a plus
52

Senior Web Analyst Adobe Resume Examples & Samples

  • Gain experience in Digital Analytics with one of the largest telecommunications provider in the US
  • Strong business experience in the web analytics area 5+ experience in a large scale IT Company with a highly dynamic environment
  • Strong technical adobe analytics suite expertise 5+ experience in a large scale IT, specifically: adobe tagging, success events and adobe implementation
  • Experience working with all levels of customer – Business analysts, developers, managements and executives
  • Proven record of delivering (hands-on) online adobe dashboards with a high complex data sets
  • Ability to write detailed requirements
  • Strong customer facing skills
53

Senior Web Analyst Resume Examples & Samples

  • You are a talented Sr. Web Analyst who is passionate about data mining and market intelligence for business decision making
  • You excel at working with multidisciplinary teams to deliver great data analysis
  • You are a power data tool user keeping yourself up-to-date with the latest trends and breakthroughs in big data and data analytic technology
  • You love working with smart people and want to be part of a team
  • You are excited by the challenge of pushing the limits of mining and synthesizing data to deliver innovative solutions to the world that will delight your customers
  • You are action oriented with strong analytical problem solving and effective decision making skills
  • Action oriented. Strong Analytical, Critical Thinking and Problem Solving skills; experience in both data process and solution analysis Experience with Adobe Insight & SiteCatalyst,SQL, HTML, Qlikview, Siebel, Word, Outlook, Tableau, Marketo
  • Being able to articulate and communicate in both written and oral forms to various types of audiences (data teams, business owners)
  • Mature directness to communicate honest opinions on technology, process, and approach--putting in efforts to improve them
  • Maturity and ability to work independently in a dynamic project environment with aggressive deadlines
  • At least three to four years of working with standard clickstream analysis tools: Omniture, ClickTracks, WebTrends, HBX, CoreMetrics etc
  • Three to five years of experience in one or more roles in an online ecommerce or online support environments
  • High level of expertise with Business Intelligence tools, with experience writing and tuning sql queries in an online or offline environment
  • Three to five years of experience in using the Microsoft Office suite with very strong Excel skills
  • Three to five years of business analysis experience in large size companies with multiple functions / business units preferred
  • Excellent communication skills and ability to interact with all levels of end users and technical resources
54

Web Analyst Resume Examples & Samples

  • Webmastering
  • Minimum of 3 years of working experience as webmaster
  • Spanish and English mandatory, asian language will be considered as an asset
  • Proficient in Photoshop and all Microsoft Office
  • Knowledge in CMS (ideally Magento) and WebAnalytics (ideally Google Analytics)
  • English, Full professional proficiency
  • Spanish, Full professional proficiency
55

Senior Web Analyst Resume Examples & Samples

  • Flexibility in ambiguity – technical requirements will be developing in parallel with the web data architecture you design
  • Proactive and collaborative – a type-A personality that is energized to solve the problem, lead the team in this domain, and inherently help manage the project success
  • Communication – excellent ability to interact with all levels of technical and business stakeholders
  • Implementation experience with Adobe Analytics or Omniture or SiteCatalyst
  • Javascript development experience, pixel implementation experience
  • Demonstrated experience with development tasks within a tag management solution (e.g. Tealium or other)
  • One or more roles in an online commerce environment
  • MS Excel data analysis
56

Senior Web Analyst Resume Examples & Samples

  • Operate effectively as a member of the development team
  • Design, code and test existing and new web sites based on detailed business requirements
  • Assume responsibility for design and development of web pages, graphics, multimedia and GUIs
  • Understand and address web related issues
  • Operate effectively for quick turnaround of enhancements, fixes and solutions
  • Utilize storyboarding, wireframes and predesigns to prepare detailed and accurate specifications and estimates
  • Demonstrate ability to independently manage multiple tasks and deadlines in a collaborative team environment
  • Develop and maintain reference material and documentation, including user guide/help sites
  • Practical experience in development of HTML, JavaScript and CSS
  • Practical exposure and/or experience with Responsive Design and mobile development
  • Practical exposure and/or experience with some or all of the following: .NET, C# and SQL, PHP, Ajax, Perl and MySQL, Java and JSP, UML, XML and Wireframes
  • Practical exposure and/or experience with graphics creation with Photoshop, Illustrator, Adobe Creative Suite and HTML5
  • Experience with software development life cycle, including design, testing, deployment, and documentation activities
  • Adobe CQ (Adobe Experienc Mgr)
  • Drupal
57

Senior Web Analyst Resume Examples & Samples

  • We are looking for a passionate Senior Analyst to provide technical, analytics and decision support to the Landing Pages Product Team. This requires the ability to extract information and insights from data sources (including comments feedback) as well as designing and leading the development of reporting solutions
  • You will be able to work with minimal instruction and oversight, manage multiple analysis/tasks and projects simultaneously, own deliverables end to end, prioritise workload effectively, communicate findings in a clear and compelling way and thrive in a dynamic environment
  • You will proactively engage with customer and stakeholder to assess existing and upcoming needs and maintain regular communications to update them on progress made on projects
  • Translating findings into clear insights and then communicate through compelling documents/ presentations will be part of your job: for example you will build and maintain significant customer behaviour and experience reports and delivery systems
  • You will identify opportunities to improve process, analysis and KPI and focus on providing solutions and delivering results, collaborating with other teams, e.g. Product, UX, and Experimentation
  • A motivated self-starter with a logical mind and great attention to detail
  • Ability to present clearly and articulate the business value of analysis to a diverse group of stakeholders
  • Highly collaborative, with proven ability to partner closely with stakeholders
  • Ability to identify opportunities to improve processes, analysis and KPIs, with a focus on providing solutions and delivering results
  • Ability to develop Self-Service tool (design and development using Hadoop, Tableau, WebAnalytics tools API)
  • Willing to learn new framework and languages required as necessary for tasks at hand
  • Be subject matter expert on available data sources and their impact on the business
  • Experience in data mining, business intelligence, statistical modelling with a working experience of SQL, Hadoop
  • Experience with standard web analytical tools and interfaces (Omniture, GA, etc.) is required
  • Experience with R or other statistical programming software is plus
  • Experience with VOC tools and related analysis is a plus
  • Experience with machine-data analysis tool and interface is a plus (Splunk, AppDynamics etc.)
  • Educational Degree in mathematics, computer science, statistics, economics or similar field
  • Demonstrable experience in ecommerce or digital media analytics
  • Experience within the travel or retail sector a plus
  • Experience working with big data a plus
58

Junior Web Analyst Resume Examples & Samples

  • Prior experience using JavaScript, Python, HTML, CSS, Perl, Java
  • Knowledge of Application Development Workbench CASE
  • Modify and create Lawson portal and self-service screens utilizing Design Studio and JavaScript
  • Write and maintain Lawson User Exits
  • Developing recommendations to address business requirements based on the functional specifications with the team and end users
  • Develop technical specifications, participate in vendor selection process, working with vendor to complete project if identified solution cannot be completed in-house
  • Thoroughly test all modifications and coordinate user acceptance testing
  • Serve as backup to the Lawson Systems Administrator
  • Within the first 30 days this person will
59

Web Analyst Resume Examples & Samples

  • 2) 3+ years experience working through ad-hoc reports, creating segments, creating custom dashboards, in Adobe Analytics Suite
  • 3) 2+ years of experience working with traditional reporting/analysis platforms such as Excel to do graph visualization
  • 4) A robust knowledge of digital marketing strategy required
60

Senior Web Analyst Resume Examples & Samples

  • Translate data into insights to drive the business, integrating recommendations into meetings with cross functional teams and providing written recommendations that tell the story
  • Partner with broader ecommerce team to provide actionable insights and recommendations to improve website and marketing performance through ad-hoc analysis and analysis of specific initiatives
  • Summarize key findings and recommendations in both oral and written form to various teams and executives
  • Develop NA Ecomm demand plans and financial targets through collaboration with key functional areas including finance, inventory planning, merchandising and marketing
  • Partners with Ecom marketing team in the development of marketing sales and traffic plans
  • Manages and communicates daily and weekly performance vs targets including leading business review meetings, highlighting performance to plan, drivers of plan variance, demand projections for future periods, as well as identifying risks and opportunities
  • Assist with the execution of site test and personalization campaigns which includes managing the testing calendar; developing site testing plans and the analysis and presentation of results
  • Manage the historical performance notes by recording key calendar events (campaigns, new products, promotions, etc) which can be leveraged to build accurate demand forecasts and identify risks/opportunities vs previous years
  • Proactively identify and implement actions to improve forecasting and reporting processes and overall forecasting accuracy
  • Support Ecom team with ad hoc analyses as needed
  • Strong analytic skills, attention to detail, along with the ability to make recommendations based on analysis are extremely important
  • Adobe Analytics – Adhoc, Analysis Workspace and Reporting & Analytics experience required
  • Exhibits strong Ecommerce business acumen and financial discipline when analyzing the business and identifying risks/opportunities
  • Advanced skills using applicable software (Excel) and computer applications to generate analyses and reports
  • Demonstrated ability to structure and conduct analyses to generate insight and recommendations; has a keen eye for details
  • Demonstrated ability to lead and/or work effectively in a highly-collaborative environment by influencing without authority
  • Strong analytical, quantitative and problem-solving skills resulting in action oriented recommendations
  • Attention to detail, able to multi-task, troubleshoot and problem solveh
  • BA/BS in marketing, economics, statistics, business or other quantitative discipline
  • 1-3 years of experience in a forecasting or sales planning role – preferably in a retail environment
  • Expert knowledge of MS Excel
61

Marketing Web Analyst Resume Examples & Samples

  • SAS, SQL or R coding experience required
  • Business analytics software experience is a plus
  • Familiarity with and understanding of digital marketing, media and technologies a plus (Experience with IBM Coremetrics, Adobe Omniture or Google Analytics preferred)
  • Attend project meetings and help guide analysis and reporting on effectiveness of internet marketing activities
  • Conduct analysis and draw insights from disparate data sources to drive results
  • Participate in various ad-hoc projects as identified by business leadership
  • Temp analyst will focus on Coremetrics tagging and analysis for design and development of Victoria's Secret website
  • Work with cross-functional teams on various web initiatives, including engagement and commerce driven projects
  • Assist in creating tagging requirements for web projects
  • Work with Web Operations, Technology Services and Creative to ensure website tagging is correct and is collecting accurate information
  • Knowledge of Retail Industry
  • Bachelor's degree in Marketing, Computer Science or related field
  • SAS, SQL, R or business analytics software required
  • Business Analytics Software experience a plus
  • Passion for a data driven retail environment
  • QA experience a plus
  • Familiarity with and understanding of digital marketing, media and technologies a plus (Experience with IBM Coremetrics, Adobe Omniture or Google Analytics is a plus)
  • Strong problem-solving skills, detail oriented and ability to manage multiple projects simultaneously
  • High initiative and the ability to work independently or in teams
  • Excellent organization, analytical and communication skills
  • 2-5 years of experience in Web Analytics preferred
62

Digital Marketing & Web Analyst Resume Examples & Samples

  • 5+ years of experience in a Web Analytics role (financial service industry experience is a plus), excellent technical skills, experience analyzing large data sets,
  • Bachelor's Degree in Statistics, Mathematics, Computer Science, Engineering or Economics
  • Admin-level expertise Adobe Analytics (formerly Omniture SiteCatalyst)
  • Expert Level in BI tools, including Excel, Tableau, R
  • Proficiency or experience with: DoubleClick for Advertisers and its impression reporting system; Data Management System such as Adobe Audience Manager or BlueKai; Attribution model such as Merkele; and, Database query tools, such as SQL, MySQL, Business Objects etc
  • Strong attention to detail
63

Marketing Web Analyst Resume Examples & Samples

  • Focus on managing several data sources to build/manage dashboard/analytics for marketing teams
  • Plan and manage various research projects, and work closely with businesses and senior management to interpret findings
  • Identify revenue and lead opportunities based on quantitative analysis of transactional, web and
  • Behavioral data
  • Formulate segmentation, targeting, and messaging strategies to increase customer acquisition, retention, and profitability
  • Build and manage a marketing dashboard that portrays key performance indicators for campaigns and different marketing channels
  • Assist marketing with standard reporting, business reviews, building new reports and tools, maintaining systems infrastructure, and ad hoc analysis
  • Analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability
  • Derive insights into customer behavior and preferences based on customer data analysis
  • Work with marketing managers to identify opportunities and analyze risk within the business
  • Evaluate and improve internal tools and processes
  • Monitor and track campaign, tactic, and channel performance
  • Perform complex quantitative and qualitative analysis for business processes or projects
  • 3 yrs. or more in web analytics (working with Google analytics and Omniture
  • Experience working with multiple datasets and analyzing web pages
  • IND-LSG
64

Web Analyst / Technologist Resume Examples & Samples

  • In collaboration with the business and technology partners, develop an overarching vision and strategy for Polycom’s “digital ecosystem”, including WWW, Sales and Partner portals, the Support portal, and the digital marketing platforms, like marketing automation, communities, analytics and social, etc
  • Apply digital marketing business acumen to devise solutions that support the full customer journey (across Marketing, Sales, Support / Services, and Engineering)
  • Build trusted advisor relationships with business partners; closely work with them to elicit, discover and gather business requirements
  • Work with technology partners to maintain and advance the systems architecture
  • Effectively communicate architecture and design to the development team
  • Interact with business partners in preparing the creation of end-to-end specifications and solutions for Web content & collaboration solutions
  • Lead and assist the business in defining, documenting and improving business processes
  • Identifies, assesses and solves complex business problems through in-depth evaluation of variable factors
  • Closely follows the strategic direction set by senior management when establishing near term and long term goals
  • Collaborate with offshore Web, AEM, AEM analytics and UI developers to deliver compelling customer-facing portals
  • Minimum 5 years of experience in defining overarching enterprise web property vision and strategy across multiple business facets (Marketing, Sales, Support, etc.) as well as leading the implementation & support of Adobe AEM and Analytics
  • Minimum 10 years of hands-on experience in systems analysis, design, development and support of large scale web application development and AEM Architectural concepts, with an emphasis on security considerations and partnering with the Infosec team
  • Experience with AEM/DAM upgrades and migrations, custom AEM components and workflows
  • Experience with RESTful web services
  • Excellent debugging and problem solving skills, including ability to diagnose and fix performance and scalability issues
  • Education: - Bachelor’s Degree in Computer Science or Engineering. Master’s Degree is a Plus
65

Senior Web Analyst Resume Examples & Samples

  • 2+ years of experience with Omniture Site Catalyst preferred
  • 2+ years of experience working in an eCommerce environment focused on web analytics
  • Strong analytical skills with solid foundation in data analysis. Comfortable managing, manipulating and analyzing large data sets using SQL
  • Strong problem solving skills. Strong analytic capabilities to provide insights as well as recommendations for changes to convince key decision makers of business benefits of the proposed solutions
  • Demonstrated ability to work in a team and independently
  • Experience with implementation of web analytics tools as well as data validation a plus
  • Analyze web traffic and site behavior using Omniture and clickstream data for customer and business insights to support business decisions and deliver on improved customer site experience or business growth (sales, margin, traffic and conversion)
  • Maintain and support Omniture data integrity/validation. Coordinate tagging for new site content and functionality, tracking parameter implementations. Be able to identify gaps in the current data capture strategy and collaboratively implement enhancements
  • Maintain an awareness of competitive information and key industry trends to provide context for branded website performance
66

Web Analyst Digital Marketing Resume Examples & Samples

  • Concept design and creation of performance-oriented KPI's analysis of our Websites (e.g. ubs.com), microsites and online campaigns
  • Ongoing online market and competitor supervision, customer structure analysis and creation of business cases with top management attention
  • Conduct customer journey analysis and testing (A / B and multivariate) in order to optimize our Websites
  • Innovative development of our web analytics systems, reports and databases in partnership with our system providers and marketers
  • Close collaboration with our online marketing, inventory, development and conversion optimization teams as well as with external agencies and partners
67

Senior Web Analyst Resume Examples & Samples

  • Create presentations for senior management
  • Website behavior and customer experience analysis
  • Two years of experience with lead creation and completion of Multivariate and A/B testing documents (from hypothesis creation to influencing creative to identifying success metrics) and posttest analysis
  • Business requirements synthesized from multiple sources including product managers, development teams, and functional group members
  • Effective and persuasive presentations (verbal and written) for project teams and business leaders
  • Must be self-motivated with the ability to work independently as well as in teams
  • Must train yourself and learn about the Overstock.com business, data, and tools with little direction
  • Perform other duties as required and assigned by manager and upper management
68

Data Web Analyst Resume Examples & Samples

  • Serve as subject matter expert on digital analytics platforms (Google Analytics, IBM Analytics and Adobe Analytics)
  • Assist in maintaining IBM Analytics data set
  • Assist in optimizing IBM Recommendations performance
  • Test, audit and verify tags are implemented properly
  • Work with vendors to resolve tracking discrepancies
  • JavaScript/jQuery and visualization libraries = 5 years
  • HTML/HTML5: 5 years
  • W3C DOM methods and properties
  • 5+ years maintenance experience tagging and configuring web analytics solutions/platforms, regression testing,
  • Google Analytics, Google Analytics Universal upgrades. Google Tag Manager
69

Web Analyst Resume Examples & Samples

  • Bachelor’s degree (B.A. / B.S.)In Marketing, Computer Science, Data Analytics, or other related field from a four-year college or university; three to five years; experience in an Analyst role
  • Ability to translate data and analysis into actionable recommendations that drive ROI
  • Must be a subject matter expert in Google Analytics and GTM
  • Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form
  • Ability to deal with problems involving several concrete variables in standardized situations
  • Must have excellent organization and communications skills, verbal and written
  • Must have comprehensive understanding of SEO and SEM. Must understand how it applies to the overall marketing and digital tagging and analytics strategy
  • Ability to adapt to changes in prioritization or schedules of items in the work queue as necessary when communicated/directed
  • Must be proficient in Microsoft Applications (Word, Excel, and Outlook)
70

Marketing Web Analyst Resume Examples & Samples

  • Strong communication skills and ability to work in a fast paced environment
  • Proven working experience as a data analyst
  • Technical expertise regarding data models, database design development, data mining and segmentation techniques
  • Strong knowledge of and experience with reporting packages (Business Objects etc.), databases (SQL etc.), programming (XML, JavaScript, or ETL frameworks)
  • Knowledge of statistics and experience using statistical packages for analyzing large datasets (Excel, SPSS, SAS etc.)
  • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
71

Web Analyst Resume Examples & Samples

  • Work with clients to develop and execute on their digital marketing analytics strategy
  • Materialize the client’s analytic plan into measurable results
  • Develop and test segmentation & targeting strategies
  • Build reports and presentations for performance monitoring and continuous learning
  • Communicate effective data stories to influence decisions
  • Work collaboratively with data science team to create deeper customer/consumer insights
  • Solid understanding of the digital marketing process
  • Knowledge of the following is required
72

Web Analyst Resume Examples & Samples

  • Ensure web platform has the required tracking and testing systems in place at all times
  • Responsible for data integrity and technical implementation of analytical tags
  • Analyze web site data to formulate and present actionable recommendations that drive best in class web site experience and performance
  • Track and report on key performance indicators and provide frequent strategic and performance reporting for various business units
  • Proactively assess and suggests improvements based on analytical results and findings
  • Work with internal and external stakeholders on managing campaign tags for various advertising platforms (e.g. Facebook Ads, Twitter, Reddit, DoubleClick Suite, AdWords, etc.)
  • Stay current with analytics technology and suggest improvements as applicable
  • 2+ years of experience with major analytics platforms a must, Google Analytics Premium a plus
  • Experience with major tag management systems, Google Tag Manager a plus
  • Good understanding of A/B and multivariate testing techniques and measurements
  • Proficiency with JavaScript and related frameworks
  • Good knowledge of modern web technologies and development process
  • Team player – ability to work with multiple cross-functional groups, including business & technical teams
  • Deep understanding of technologies being used for digital marketing, e.g. e-mail marketing, programmatic advertising, social marketing and all SEA
  • Experience with mobile tracking implementation, especially Firebase
  • Knowledge in data analysis using R or Python
  • Experience with Google’s BigQuery and SQL for raw data analysis
  • Experience with Optimizely or other tools for web site experiments
  • Skilled at using scripting languages (e.g. Python) to query various APIs for raw data
  • Proficiency with Tableau for visual, explorative data analysis and reporting
  • Experience with the gaming industry
73

Senior Web Analyst Resume Examples & Samples

  • Collaborate with the eCommerce Director, eCommerce Managers, other team members, business leaders and IT to evaluate and provide insights necessary to achieve company goals
  • Closely monitor data associated with digital marketing campaigns, e-commerce platform usage and online sales on a daily, weekly and monthly basis
  • Create detailed performance reports based on a combination of online and offline data from jbhunt.com, email campaigns, social media, e-commerce systems and backend office systems
  • Develop a long term analytical strategy and drive the implementation of that strategy
  • Forecast performance based on fact based results and trends and collaborate with senior managers to develop digital strategies
  • Drive business decision-making based on analytical findings
  • Monitor the performance of all lead generating efforts by analyzing results from Google AdWords, website searches, email campaigns and other sources
  • Manage overall analytics strategy and usage as the Product Owner for Adobe Analytics, Google Analytics and CMS analytics
  • Provide detailed KPI definitions and performance analytics to IT for implementation. Confirm analytics have been implanted as desired
  • Ability to manage your time and deadlines and to adapt to the ever changing priorities of the eCommerce business
  • Perform other related duties as required or assigned
  • Some travel, as needed
  • Position requires full time attendance
  • Minimum 4 years, 8+ preferred, of relevant professional experience
  • Bachelor’s degree in Computer Science, Math, Finance, Statistics, Market Research, Business, Industrial Engineering, or related discipline
  • Experience with SEO, SEM, email, social and competitive analysis
  • Strong SQL skills
  • Excellent communication and organization skills with an eye for detail
  • Experience translating research requests and/or business requirements into concise and useful reports and insights for presentations to executives
  • Confident, self-motivated individual with strong, demonstrable bias for action
  • Proven experience in analytics as a thought leader providing strategic research, recommendations, and implementations
  • Strategic thinker with ability to understand business strategy, provide consultative business analysis, and leverage technical skills to create insightful, effective BI solutions
  • Ability to work effectively as a collaborator, contributor or independently
74

Web Analyst Lead Resume Examples & Samples

  • Support of the SDLC governance from development through production environments
  • Lead support team in resolution of user-identified functional and technical website issues
  • Create and maintain AEM users and custom AEM workflows. Support of the SDLC governance from development through production environments
  • Triage incoming requests and develop into actionable stories
  • Translate business requirements into technical details relevant to AEM
  • Serve as primary point of contact for the web team
  • Conduct regular status meetings with global website stakeholders
  • Provide technical leadership on large, complex AEM projects
  • Working with AEM components including Author, DAM, Mobile, Multi-site Manager, Marketing Campaign Management, and Marketing Automation Software
  • Manage and govern the global Digital Asset Manager (DAM)
  • Support the web analytics platform with Adobe Analytics
  • Bachelor’s degree required in Computer Science or related field; 5-7 years of experience in IT roles
  • Experience working within highly available multi-tenant, externally facing web platforms
  • Experience in design and development of websites and web applications
  • Strong business requirements analysis and technical web design experience
  • Experience with source code management
  • Some experience with designing mockups and wireframes
  • Candidate must be a self-motivated problem solver operating with limited supervision to help achieve goals for a global team
  • Capable of coordinating efforts with employees at all levels including internal business partners, other technology teams, external suppliers/consultants, service providers, etc. when supporting the AEM platform as well as designing and deploying new solutions
75

Web Analyst Resume Examples & Samples

  • 3+ years of experience with working in Web analytics, search engine optimization, online paid marketing strategy, or social media
  • Ability to create quality presentations and briefings for stakeholders
  • Ability to provide monthly performance reports and recommendations, including ROI analysis, detailed examination of marketing program statistics, and analysis of Web traffic and behavior statistics
  • Ability to work on multiple projects at once, manage time and tasks efficiently, and communicate availability and status to project leads proactively
  • Ability to research and educate others on trending technologies, methods, and opportunities
  • Ability to build tailored marketing plans and proposals for new initiatives for current and prospective clients
  • Ability to work in a fast-paced environment and focus on high-impact activities to keep projects moving forward
  • Ability to connect suggestions and recommendations to clients in a clear and concise manner
  • Experience with Google Analytics, Google Adwords Fundamentals, Advanced Search, and Advanced Display, and Google Tag Manager Certifications or equivalent
  • Experience with search engine optimization tools, including Bright Edge or Conductor
  • Experience with social media listening tools, including Radian 6 or Sysomos
  • Experience in working with Microsoft Excel
  • Knowledge of Visual Basic for Applications a plus
  • Knowledge of user experience concepts and best practices
  • Ability to research, execute, and manage paid marketing campaigns for a portfolio of clients across different industries and sectors
  • Ability to manage extensive ad spend budgets for clients across multiple channels including SEM, Display, Remarketing, YouTube, Social Media Advertising, and Digital Media partnerships
  • Possession of excellent collaboration and presentation skills
  • BA or BS degree in Marketing or a related field
76

Ebusiness Web Analyst Resume Examples & Samples

  • Use Google Analytics to build a cohesive view of the behaviour of our online visitors and provide detailed digital business insights & analysis
  • Provide campaign tracking to stakeholders for every campaign in market, across AU and NZ and ensure compliance with implementation
  • Continuously track, optimise and report on global and local marketing campaigns working closely together with the wider eBusiness team but also with the Marketing team
  • Providing detailed performance analysis of executed merchandizing strategies to refine our understanding of winning combinations
  • Producing regular reporting and periodic research into key consumer segments and digital product usage
77

Web Analyst Resume Examples & Samples

  • Maximize use and effectiveness of the Google Analytics Platform
  • Create institutional knowledge on digital analytics and its uses and benefits
  • Partner with key stakeholders to ensure data accuracy and consistency and provide actionable insights
  • Generate ad hoc and scheduled reports with KPIs and other pertinent metrics; develop analytics dashboards and automated reports for the organization
  • Collect and analyze data and present research, findings, and recommendations to cross-functional teams
  • Track and audit affiliate, shopping engine, email, SEM performance and other online marketing vehicles
  • Analyze A/B and other test plans, and recommend improvements
  • Set up tracking URLs for SEM campaigns, ad campaigns, monitor traffic and report on results
  • Maintain current affairs within digital analytics and reporting tools industry
  • 3+ years digital analytics and reporting experience
  • 3+ years related retail/e-commerce experience(multi-channel)
  • Advanced knowledge of Excel and Google Analytics
  • Proven track record of configuring analytics platforms, tagging, and segmentation and distilling results for presentation and review
  • Experience with data visualization tools, GTM, Tealium, Big Data, SAS, SQL, Omniture and coding is beneficial
  • Experience with optimizing B2B and or B2C digital properties
  • Possess professional communication skills for business interactions
  • Team player with experience working with technology, marketing, and geographically diverse staff in a fast-paced, flexible environment
  • Solid communication, critical thinking, problem solving, and project management skills
  • Proactive and organized with a result oriented attitude and a solid work ethic
78

Senior Web Analyst Resume Examples & Samples

  • Strong project management and communication skills
  • Strong data interpretation and communications skills; ability to summarize and present complex findings clearly and concisely to various management levels
  • Provide analytic support to measure sales performance, analyze promotional results. Provide data to determine measure marketing and merchandising effectiveness
  • Research and recommend enhancements to web design/functions and CRM systems
  • Minimum 4-5 years reporting/analysis experience at an online retailer, ecommerce setting, publisher, online agency or like environment
  • Significant experience with SQL is required
  • Experience with a BI tool like Tableau and/or Power BI is required
  • Knowledge of IBM Coremetrics, Omniture, Web Trends, Google Analytics or like web analytic tools
  • Strong data interpretation; ability to summarize and present complex findings clearly and concisely to various management levels
  • Strong analytical skills; Provide analytic support to measure sales performance, analyze promotional results. Provide date to determine measure marketing and merchandising effectiveness
  • Ability to research and recommend enhancements to web design/functions and CRM systems
79

Web Analyst Resume Examples & Samples

  • Perform website analysis including, traffic, behaviours, SEO performance, social and email response data
  • Act as the expert for web analytics and provide first class insight
  • Provide expertise in best-practice definition and measurement of business metrics, working directly with stakeholders
  • Creation and management of tagging specifications
  • Analyse experiments and present recommendations that deliver improvements to business performance through fast and effective change
  • Provide analysis into customer journeys (qualitative and quantitative)
  • Work with the BI team to align web analytics with customer and transactional data
  • Delivering regular performance reporting for all digital channels
  • Managing the analytics toolset (Google Analytics)
  • Championing web analytics insights and best practice in driving business performance
  • Champion a testing and measuring culture, utilising all available data to help identify opportunities for improvement in user experience
  • Help to further enhance the "Test and Learn" culture
  • Keep up to date with new digital technologies and trends in web, mobile, displays and other new online delivery channels
  • Develop new capabilities to expand the scope of analysis and reporting
  • Keep up to date with industry trends
  • Significant understanding of digital solutions
  • Extensive knowledge of internet marketing techniques such as SEO, SEM/PPC, email marketing etc
  • Highly numerate
  • Google Analytics expert
  • Experience of writing technical tagging Specifications
  • Experience of AB and Multivariate testing
  • Expert in data visualisation (Infographics)
  • Experience providing actionable insights based on analysis
  • 3 year(s) experience in Web Analytics
  • Dashboard development
80

Digital Web Analyst Resume Examples & Samples

  • A full review of current manufacturer level performance and position covering Commercial, Customer and Digital performance
  • Using analysis and findings to identify areas of opportunity to improve performance and work with colleagues in the Ecommerce Department to action these
  • Measuring the impact of these changes and recommending ways to further optimise performance
  • Establishing a regular reporting pack and KPIs
  • Regularly communicating findings and recommendations internally and to key stakeholders at our manufacturer partners
81

Web Analyst Resume Examples & Samples

  • Need to have experience with Google Anaytics, MixPanel (or equivalent)
  • A/B testing tools
  • Blend of passion, creativity, and attention to detail
82

Web Analyst Resume Examples & Samples

  • Analyze campaign performance and suggest improvements
  • Report on sales revenue generated from marketing efforts
  • Plan and execute web marketing database, social media and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Ensure all assets follow industry policies and best practices
83

Web Analyst Resume Examples & Samples

  • Perform web traffic analysis using tools such as WebTrends, Adobe Analytics (SiteCatalyst) and Google Analytics aimed at in-depth views of customer and web channel behavior
  • Data capture from multiple listening posts
  • Apply standard BI tools such to create and maintain dashboards and to make presentations to top management
  • Provide data-driven recommendations and core insights based on a clear understanding of measurements and objective to create fundamental improvements to site visitors experience and to business outcomes
  • Create and improve funnel reporting, and identify gaps in data capture and analysis and collaboratively implement enhancements
  • Bachelor's degree or equivalent work experience
  • 3+ years of experience with Adobe Analytics (SiteCatalyst)/Google Analytics/WebTrends in support of ecommerce in a cross-functional team environment
  • 3+ years of experience working in an eCommerce environment focused on web analytics
  • Comfortable managing, manipulating and analyzing large data sets using SQL
  • Solid experience with advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research
  • Expertise in the SEM/PPC and SEO strategies, including experience measuring success of related experiments and campaigns
84

Senior Web Analyst Resume Examples & Samples

  • Operates effectively as a member of the development team
  • Designing, coding and testing existing and new web sites based on detailed business requirements
  • Responsible for the design and development of web pages, graphics, multimedia and GUIs
  • Utilizes storyboarding, wireframes and predesigns, prepares detailed and accurate specifications and estimates
  • Demonstrates ability to independently manage multiple tasks and deadlines in a collaborative team environment
  • Responsible for developing and maintaining reference material and documentation, including user guide/help sites
  • Experience with Web Content Management Systems such as Drupal, Adobe Experience Manager (CQ), Kentico, or Interwoven is preferred
  • L1-AJ1
85

Web Analyst Resume Examples & Samples

  • Research, analyzes & documents product and service requirements for Campus Web Services, and works with team to deliver requirements
  • Participates in planning, scheduling, developing and presenting training programs. Trains clients and vendors on web best practices while helping to ensure that sites are accessible, mobile responsive and on brand
  • Conducts, analyzes and generates reports for site testing, which includes performance testing, usability testing and focus groups. Some occasional site testing and support occurs remotely outside of regular business hours
  • Participates in user experience and quality assurance activities, using personas, user stories and use case analysis
  • Works with teams across campus to identify high quality consistent optimized web best practices, including SEO and site analytics
  • Provides support and documentation for website clients, while helping to triage and troubleshoot issues
  • Helps with project management for web projects using agile project management techniques
  • Manages client and vendor relationships to ensure needs are being met, including SLA and SOW development and review
  • Helps to improve and document processes and mitigate security risks
  • Helps to provide assistance and guidance for student workers
  • Knowledge of project management concepts
  • Knowledge of web standards and protocols including mobile responsive usability and accessibility standards
  • Ability to work with diverse team members/users
  • Skill in consulting with users regarding web site development and hosting projects
  • Ability to manage multiple projects independently in demanding environments
  • Skill in writing charters, SOWs, documenting workflow and creating workflow or site architecture diagrams
  • Knowledge of user interface design and usability testing
  • Experience with Content Management Systems, such as Drupal
  • Demonstrated proficiency in Microsoft Office, Visio, and Microsoft Project (or similar products)
  • Experience with web analytics and SEO
  • Knowledge of principles and techniques used in performing web analysis
86

Web Analyst, Ebusiness Analytics Resume Examples & Samples

  • Collect and stitch together data across various platforms and sources to assemble to complete view of web performance, provide standard reporting on key KPIs and visualization
  • Evaluate website performance, analyze site content, measure effectiveness of merchandising and ensure the website is delivering optimal value to the organization
  • Bachelor's degree in Mathematics, Statistics, Economics, Computer Science, or related field (or equivalent work experience)
  • 2+ years of Web Analytics Experience (Ideally using Adobe Analytics)
  • 2+ years of experience in creating data visualization (Ideally using Tableau)
  • 2+ years of experience in SQL
  • Experience analyzing digital marketing performance with tools like Adobe Data Workbench, Abode Site Catalyst, etc
87

Web Analyst Resume Examples & Samples

  • 3) proactively analyzing data and reporting/presenting insights that are digestible and actionable by Nuance marketers around the world, ensuring our digital marketing efforts are continually course-correcting to create maximum pact
  • 2) Thrive in a varied, fast-paced and result-driven environment, with clear understanding of responsibility and accountability; work well under pressure, always keeping internal clients’ needs at the forefront
  • 3) Successfully manage his/her time and work with across functional groups
  • 4) With fast changing technologies, we are also expecting the person to be a quick learner and to be able to figure things out, apply new technologies, and work with sound judgment and minimal instruction/supervision
  • 5) Be a strong team player with a positive attitude, ready to keep programs and projects forward; have the desire to succeed, grow and exceed expectations
  • Apply your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how users interact with our sites
  • Maintain and manage analytics tracking and page tagging standards; ensure consistent implementation process across all marketing web properties
  • Manage analytics requests that incorporate: web and blog/social media traffic and behavior; site conversions and funnels; customer feedback and satisfaction ratings
  • Provide proactive insights based on regular analyses and special-request inquiries for performance against specific business objectives
  • Manage, prioritize, and respond to ad-hoc requests for web performance analysis from internal corporate marketing and divisional marketing teams
  • Build and maintain web analytics reports to monitor online business and communicate results and recommendations to key stakeholders regularly
  • Continuously identify opportunities to modify reporting and analytic strategies to better meet the needs of the business
  • Serve as the company’s digital marketing analytics subject matter expert, staying on top of news, trends, and best practices
  • Collaborate closely with corporate and divisional marketing teams in the US, EMEA and Asia Pacific to define tracking goals and objectives
  • Analyze potential changes to the website based on MVT results, closely track the results of changes or tests
  • Assist divisional marketing program managers and corporate PR and social media teams with campaign tracking needs and post-campaign analysis
  • Generate weekly/monthly trend and variance analyses of traffic and revenue
  • Develop strong understanding of traffic drivers and advertising revenue streams
  • Strong analytical skills; able to review large amounts of data, form hypotheses and draw meaningful patterns and insights from disparate data sources. Explain complex data in a clear manner to non-technical stakeholders
  • Strong critical thinking skills; able to understand goals and objectives of web products and projects and provide recommendations regarding how to using web metrics, customer feedback and market or industry benchmarks to monitor success towards goals and objectives
  • At least 3 years of working with standard web analytics tools such as Adobe Analytics, Google Analytics, ClickTracks, WebTrends, etc.; and ability to leverage their advanced features and functionality to generate meaningful reports and insights
  • At least 3 years of experience in web user behavior analysis and advanced web analytics methodologies; knowledge and applied experience with digital marketing strategy and analytics (social media, SEM, SEO, display advertising and e-Commerce)
  • 3-5 years of business analysis experience in large companies with multiple functions / business units, preferred
  • Self-motivated, works effectively both independently and as a member of a cross-functional team
  • Open-minded, willing to learn new technologies as required and provide recommendations and ideas to improve our marketing automation ecosystem/technology roadmap
  • Experience with Web Front-End development using HTML, JavaScript and CSS
  • Experience with other Digital Platforms such as Tableau, GoodData, Sprinklr, TrendKite
  • Experience with Digital Advertising: Google AdWords, DoubleClick
88

Web Analyst Resume Examples & Samples

  • Cultivating strong business relationships with industry partners
  • Set-up, Execute, Measure and Analyze programs in support of cross-channel marketing efforts
  • Identifying new opportunities within the organization for measurement and analytics solutions
  • Develop process and systems that standardize and automate reporting
  • Insight generation based on measurement reporting and analysis
  • Developing advanced tagging strategies for measuring attribution and capturing multi-channel campaign performance across social, mobile, digital and offline channels
  • Provide point-of-view on a variety of marketing research
  • Provide data analysis and recommendations to a wide variety of audiences
  • Conduct in-depth analysis of trends and historic performance at both the individual list and customer segment level
  • Contribute to the measurement and metric evaluations for existing accounts and new business proposals
  • Work with internal and external business partners to maintain integrity, quality and security of marketing data and information systems
  • Developing complex queries to support data extracts for marketing campaigns, which involves collaborating with internal and external partners to develop effective and efficient execution
89

Web Analyst Resume Examples & Samples

  • Responsible for the collection, analysis, and reporting of web metrics across UA technical content
  • Initiate and develop techniques for research and analysis of current technical content, identifying opportunities that support the achievement of short and long term business initiatives
  • Design, create and automate weekly, monthly, and quarterly analytics dashboard and reports as well as meaningful Key Performance Indicators (KPI’s) for all UA technical content, including executive summaries and custom reports as needed
  • Engage with customers through a variety of channels to collect feedback on current technical content. Analyze customer behavior using available data to influence changes in content architecture, strategy, organization of content, and delivery of the customer-facing information
  • Review all available information that customers use across Oracle (support notes, knowledgebase articles, blogs, etc.) and create a plan to integrate all information at one location
  • Perform a competitive analysis to identify key industry trends so as to provide the writing team and information architects with suggestions for continuous improvement
  • Partner internally and externally to ensure best practices in metrics and decision making are being maintained
  • Evaluate tools and standards to develop best in class analytic strategies
  • Partner with Documentation Engineering team to identify and document requirements for enhancements and new capabilities for gathering and analyzing key metrics from our SDL LiveContent Architect content management system and analytics from our web content deployment framework. Help validate and operationalize implemented solutions to ensure they meet these requirements
  • Partner with each UA writing team to gather their requirements for new or enhanced actionable analytics and metrics data
  • Project manage the development and implementation of new and enhanced web analytics data, content management metrics, and other management reporting and dashboard requirements
  • Participate in evolving the overall technical content strategy and architecture
  • With the other managers, gives department-wide presentations on issues relevant to metrics, and runs workshops to help writers hone their skills so as to deliver customer-centric information
  • Advocate for doc architecture improvements that help customers use Oracle’s UA products more effectively
  • Analyze web traffic and site behavior to gain customer insights, support content strategy and architecture decisions, and deliver improved customer experience with Oracle’s UA technical content
  • Coordinate tagging for new site content and functionality, tracking parameter implementations, be able to identify gaps in the current data capture strategy and collaboratively implement enhancements
90

Technical Web Analyst Resume Examples & Samples

  • Coding & QA of A/B & Multivariate tests. You will have a desire to find elegant solutions using HTML, CSS & JavaScript to manipulate the front end to produce alternative web experiences that are implemented seamlessly and can be confidently measured
  • Establishing measurement framework & set up using Google Analytics & Google Tag Manager and other analytics platforms. You’ll be responsible for implementing web analytics setups from scratch and auditing current setups in order to recommend and implement changes that will provide our clients with a deeper and more accurate understanding of how their sites are performing
  • Work closely with the team to ensure projects are in line with client expectations and will deliver reliable data to drive decision making
  • Join status calls with clients to ensure momentum on their analytics & testing plans
91

Web Analyst Resume Examples & Samples

  • 3+ years of experience in a relevant role. Proven ability to leverage data to identify, quantify and influence tangible business gain
  • Strong working knowledge of Google Analytics and/or similar web analytics tooling
  • Knowledge of querying SQL and/or HIVE a plus
  • Experience solving real problems using quantitative and qualitative data
  • Bachelor, Master or equivalent experience in a relevant field (computer science, business administration, economics, engineering, social science, psychology, etc.)
  • Strong analytical skills and business acumen
  • Excellent communication skills; the ability to convey analysis results clearly and with conviction to all levels of stakeholders
92

IT Web Analyst Resume Examples & Samples

  • Analyse and develop new Web Applications for ING Belgium (such as www.ing.be – Open you free Lion Account online)
  • You are as a IT Web Analyst - Developer the IT sparring partner of our business : you understand the goal and message of the customers and contribute in providing solutions for their requirements
  • You are responsible for the analysis, technical design, development, testing and final delivery of the Sales Flow
  • You are a team player who works together with experts from other domains who will deliver components that you will incorporate in your solution
93

Senior Web Analyst Resume Examples & Samples

  • Campaign strategy
  • Experience in working within a marketing/business intelligence environment
  • High level of experience working with analytical software (e.g. Google Analytics, SiteCatalyst etc.)
  • High level of experience in data analysis techniques and advanced Excel
  • High level of experience working with Google Adwords and other paid search platforms
  • Experience in identifying and validating strategic and tactical marketing objectives
  • High level of experience in measuring and analysing online marketing campaigns including: natural and paid search, email, display and social
  • Experience in working with website optimisation tools for A/B and multivariate testing
94

Digital Marketing & Web Analyst Intern Resume Examples & Samples

  • Writing and/or Analytics experience
  • Passionate about learning and testing what you’ve learned
  • Ability to work in a team or independently
  • Organized individual with an attention to detail
  • Willingness to take Initiative and come up with ideas on your own
  • Experience with Microsoft Word and Excel
95

Temporary Associate Web Analyst Resume Examples & Samples

  • Working effectively with marketing cross-functional teams on tracking standards and tag implementation guidelines
  • Participating in Web Site Tracking QA processes
  • Performing comprehensive analysis and able to tell a story based on the web data
  • Managing expectations in data & reporting delivery and implementation efforts
  • Providing support to end users and providing on-the-spot training as needed
  • Advising key business stakeholders & driving success by regularly developing & improving web dashboards based on their key business KPIs
  • Monitoring digital metrics on a daily basis to stay proactive on digital health
  • Assisting business stakeholders to increase and improve their usage of Adobe Analytics (Omniture SiteCatalyst) and other analytics platforms
  • And more activities pertaining to marketing analytic
  • Bachelor degree in a quantitative discipline (Mathematics, Economics, Statistics, Management Information Systems, Marketing)
  • Working knowledge of Web Analytics Tools such as Google Analytics, Adobe Analytics
  • Understand web metrics, and its application in the Digital Marketing universe
  • Working knowledge of Tableau, Teradata, Microstrategy, tag management software, or SQL
  • Data visualization and correlation skills
  • Experience with Advanced Excel and PowerPoint
96

Senior Web Analyst / Developer Resume Examples & Samples

  • Bachelor’s degree in computer science or related field preferred, or Associate’s Degree and four years programming experience
  • Four years Web development experience
  • Demonstrated senior level experience / knowledge in Sourcesafe, TFS, TSql, Plsql, SQL 2005, SSIS, Sql stored procedures, database triggers, ODBC and other database technologies where applicable. ASP, HTML, DHTML, Ajax, JavaScript, VBScript, C#, ASP.NET, WinForms, Visual Studio, COM, cross-platform and cross-browser compatibilities
  • Expertise in Windows NT, SQL server, Oracle, IIS and security
  • Possesses good communication skills and interpersonal skills to successfully work in a team environment
  • Ability to work independently with measurable drive for results
  • Responsible for the software design, development and implementation of web-based applications, including
  • Research and Analysis
  • Planning logic and system flow
  • Coding
  • Ebugging
  • Collaborates with designers and team members
  • Conceptualizes and defines system flow for custom interfaces in web applications
  • Utilizes web automation tools to streamline functionality
  • Interfaces directly with end-users
  • Provides support to Web Developers, project leader, and project consultants
  • Demonstrated planning and organizational skills
  • Researches, tests, builds, and coordinates the integration of new products per client requirements
  • Ability to integrate new technologies
  • Encourages open communication among team members
  • Good oral communication and presentation skills
  • Ensures safe care to patients adhering to policies, procedures, and standards, within budgetary specifications, including time management, supply management, productivity, and accuracy of practice
  • Promotes individual professional growth and development by meeting requirements for mandatory/continuing education, skills competency, supports department-based goals which contribute to the success of the organization; serves as preceptor, mentor, and resource to less experienced staff
  • Accountable for meeting project timelines
97

Web Analyst Resume Examples & Samples

  • Assist the Digital Marketing Analyst with execution of web analytics needs across the business
  • Build and maintain web analytics reports that monitor online performance. Communicate results and recommendations to key stakeholders on a regular basis
  • Routinely measure web traffic, trends, customer experience, and campaign performance
  • Manage and execute a variety of analytics requests including: paid marketing traffic and behavior; site conversions and purchase funnels
  • Manage, prioritize, and respond to ad-hoc web analytics requests from marketing and other operational departments
  • Understand and deliver clear verbal and written explanations of performance metrics to leadership
  • Assist Marketing Channel Leaders with campaign tracking needs and post-campaign analysis
  • Analytical mindset with attention to detail, accuracy and accountability
  • Highly proficient in excel
  • Has at least 1 year experience with data analysis, reviewing large amounts of data and turning them into meaningful insights
  • Familiar with creating standardized reports and dashboards
  • College Degree or equivalent education, training and work-related experience
  • Proficiency with web analytics tools such as Google Analytics or Adobe Analytics preferred
  • Experience implementing a web analytics tool: Google Analytics or Adobe Analytics a plus
  • Experience with a web tag manager: Google Tag Manager, DTM, Tealium, a plus
  • Experience with advanced analytics & segmentation tools: SQL, Alterian, SAS, a plus
  • HTML and JavaScript knowledge a plus
98

Senior Web Analyst Resume Examples & Samples

  • At least 5 years of relevant experience
  • Bachelor's degree in marketing or analytics
  • Experience with Web Analytics is a MUST. Adobe Analytics experience strongly preferred
  • Demonstrated ability to answer business questions using analytics
  • Strong team player and experience working in a matrix
  • Database management experience a plus
  • Excellent business judgment and ability to recognize business implications of data
  • Project and time management skills with an ability to set and maintain priorities in a multi-task environment
  • Global experience a plus
99

Web Analyst Resume Examples & Samples

  • Prepare, on a monthly schedule, a suite of reports for online performance metrics, and author accompanying analysis and executive summaries
  • Support digital marketing group by enabling tracking of, and reporting of, online marketing campaign results
  • Respond to adhoc inquiries and/or create adhoc reports for specific business inquiries
  • Design visualizations (including charts and graphs) to best represent data for identified audiences
  • Interpret data to identify changes in KPIs, interpret trends, investigate causes and explain the business impact
  • Analyze online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution
  • Translate analysis into actionable insights and recommendations
  • Consolidate and cleanse data from multiple sources, such as web analytics software and back-end databases
  • Perform data integrity audits as needed
  • Administer the web analytics (Site Catalyst) reporting environment
  • Assist in implementation and optimization of analytics and behavioral tools and services
  • Manage the reporting and analysis of A/B and multivariate online/offline testing
  • Support user acceptance testing requirements of online experience projects
  • Degree/Diploma in related discipline
  • Minimum 1 year of experience in analysis in a corporate environment, online or web-related field an asset
  • Experience working with web analytical tools and various reporting software (Site Catalyst, Google Analytics)
  • Ability to build reports, create dashboards and work with databases
  • MS Office suite proficiency
  • Strong understanding of web technologies including familiarity with all major internet browsers
  • Communicate (verbally and in writing) statistical knowledge and processes, and results of analyses
  • Ability to analyze data from various sources and provide comprehensive and relevant reports
  • Self-motivated and proactive, with a willingness to express ideas and concepts
  • Ability to easily learn new concepts and software applications
  • Proven relationship building skills
  • Experience in eCommerce industry is an asset
100

Web Analyst Resume Examples & Samples

  • Data analysis and modelling
  • Use of Adobe site catalyst
  • Use of Adobe Analytics
  • Knowledge and application of Tag Management solutions
  • Problem solving skills and providing insight
  • Excellent Stakeholder management and communication skills
  • Good planning, organisation and time management skills together with an ability to approach tasks in a logical and methodical manner
  • Knowledge of a data query language such as SQL or SAS would be beneficial
101

Senior Web Analyst, Digital Marketing Resume Examples & Samples

  • Bachelors Degree in related field, or equivalent work experience
  • Hands on analytical tool skills preferred
  • Experience developing creative and innovative analytical insights with high business value preferred
  • Strong communication skills preferred
  • Minimum 3 years Web Analytics experience
  • Required: Web analytics tool experience; Adobe Analytics highly preferred (including Omniture, SiteCatalyst, Discover, Ad Hoc, etc.)
  • Required: Proficiency using Microsoft Office products, especially Excel formulas and charting capabilities
  • Preferred: Enterprise eCommerce experience
  • Preferred: Experience working with large data sets / databases; SQL programming
  • Optional: Data visualization tools such as Tableau
  • Optional: Automation/Optimization background
  • Optional: Teradata, Hadoop, Datameer, Big Data experience
  • Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
  • Works on complex projects of large scope
  • Develops technical solutions to a wide range of difficult problems. Solutions are innovative and consistent with organization objectives
  • Completes work independently receives general guidance on new projects
  • Work reviewed for purpose of meeting objectives
  • May act as a mentor to less experienced colleagues
102

Web Analyst Resume Examples & Samples

  • Identify growth opportunities by analyzing user behavior, navigation patterns, page performance and conversion funnels
  • Communicate to both peers and executive leadership opportunities for site improvements
  • Partner closely with Ecommerce senior leadership to determine business opportunities to improve revenue and/or profitability
  • Provide data-driven insights to increase overall site conversion, improve performance and customer experience
  • Educate teams in web analytics. Glean insights from behavioral data and create a self-service analytics reporting culture
  • Work in partnership with Merchandising, Marketing, User Experience and Finance teams to make recommendations specific to their business needs
  • Manage strategic direction of all site tagging. Partner with Development and QA teams to ensure accuracy and quality
  • Play a pivotal role in the site A/B testing strategy and subsequent analysis. Make recommendations that will impact both the e-commerce business and overall strategic direction of Pier 1 Imports
  • Establish dashboard and reporting standards for entire Ecommerce team focused on KPIs (sales, traffic, conversion, etc.)
  • Collaboratively guide external vendors in regards to tracking and implementation of respective solutions
  • Stay mindful not only of new developments/strategies in analytics, but also on competitor and industry trends
  • Partner cross functionally with peers who may analyze store performance, finance, merchandise and planning as well as logistics to ensure learnings are applied to the area of largest impact
  • 3+ years of relevant web analytics experience
  • Expert knowledge of Adobe Analytics (Omniture) tagging and implementation is required. Experience with Adobe Dynamic Tag Manager and Google Analytics is preferred
  • Experience with retail analytics with the ability to communicate complex concepts to a variety of audiences
  • Problem solving mindset with experience diagnosing, reporting, tracking and resolving data quality issues
  • Strong analytic, quantitative, and data interpretation skills, ability to transform data into actionable insights
  • Presentation skills a must
  • Knowledge of digital marketing initiatives is preferred (Paid Search, SEO, Affiliates, Display) and a strong understanding of marketing channels
  • Proficient in Excel. SQL and Business Intelligence tools knowledge a plus
  • Basic familiarity with HTML, CSS and Javascript are a plus
103

Web Analyst Resume Examples & Samples

  • Make recommendations to senior management on ways to improve the website
  • Data consolidation and validation
  • Coordinating tags, tracking parameter implementations
  • Experience with and A/B testing, from hypothesis creation to posttest analysis
  • Creating tracking requirements synthesized from multiple sources including product managers, development teams, and functional group members
  • Creating documentation of existing processes and recommending improvements to these processes
104

Senior Web Analyst Resume Examples & Samples

  • Establish success criteria and act as the lead contact for the Customer Service for technical issues and project deliverables
  • Work independently or lead small teams collecting requirements from Customer Service organization and ensure system delivery meets expectations
  • Leverage business and technology process understanding to: respond to customer/regulator questions, educate stakeholders, respond to season-related issues and storm-based needs
  • Lead business testing teams to ensure successfully conduct user acceptance testing
  • Assist with establishing and maintaining best practices around quality assurance, process management and governance
  • Combine industry best practice research, use of analytics, and customer feedback to optimize customer experience
  • Develop or assist in the development of expanded customer engagement programs
  • Provide support for training, and other various departments, on customer-facing web technologies
  • Strong portfolio of testing and managing customer-facing web platforms and experience with Content Management System (CMS); Sitefinity knowledge is preferred
  • 8 years in Customer Service environment
  • Basic understanding of web development and environment management
  • Excellent communication skills (verbal and written) and project management experience
  • Experience authoring test strategies, test plans, and test cases
  • Experience authoring complex technical requirements and maintenance documentation
  • Ability to multi-task with a sense of urgency and troubleshoot with purpose
  • Flexibility and ability to juggle multiple projects and changing priorities in a fast-paced, customer centric environment
  • Cross-functional department working experience
105

Web Analyst Resume Examples & Samples

  • Minimum 1 - 3 years of web metrics and/or analytics experience
  • Experience with Google Analytics, and Google Tag Manager Site tagging (or similar)
  • Ability to think critically and make recommendations based on the business data needs: analyze data, interpret results and recommend actions to optimize marketing investments
  • Knowledge of digital marketing disciplines
  • Experience with database marketing and CRM programs a strong plus
  • BS/BA in Computer Science, Business, Marketing or equivalent experience required
  • Highly proficient in Excel with building complex dashboards
106

Senior Web Analyst Resume Examples & Samples

  • Data Integration: Identify critical data sources and collaborate with others across the organization to integrate data into a consistent and usable format
  • Analysis: Utilize analytical and quantitative methods to understand, predict, and improve the performance of the digital sales channels
  • Reporting: Design, build, and maintain reports, dashboards, and metrics to monitor performance
  • Presentation: Present insights and recommendations to leadership
  • Assist the Sales Analytics, TireConnect, and Amazon teams on special projects
  • Indeed
  • Glassdoor
  • LI-PRIORITY
  • 3 - 5 years of relevant experience working in a web-based business
  • Experience using digital analytical tools such as Adobe or Google Analytics
  • Experience with manipulating large data sets
  • Experience using Alteryx or SQL with additional programming languages a plus
  • Excellent conceptual and analytical reasoning skills along with strong story-telling abilities
  • Basic project management skills and ability to manage multiple priorities
107

Web Analyst Resume Examples & Samples

  • Oversee analytics for digital campaigns across SBD brands
  • Provide data-driven insights to fuel business and marketing decisions
  • Conduct customer behavior analysis, portfolio diagnostics, competitive analysis and industry economics research
  • Using strong analytical skills provides insights as well as recommendations for changes
  • Derive insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience
  • Maintain holistic dashboards by pulling data from different data sources and websites for presentations to senior management team
  • Lead analytics initiatives into
  • Campaign analysis, analysis of performance, benchmarking
  • Propensity-to-buy and response modeling
  • Time-series analysis and forecasting
  • 4+ years of experience in quantitative analytics, with a marketing or client service background
  • Core database marketing knowledge including understanding of third party marketing data sources, use of transactional client business data, relational database concepts, and direct marketing and CRM concepts
  • Expertise in Google Analytics/ Analytics 360, Google Tag Manager, Crazy Egg heatmapping, and other analytics platforms
  • Experience performing campaign measurement across all media channels (digital, email, DRTV)
  • Knowledge of data management principles, including dataset design and ETL
  • Bachelors degree in Business, Marketing, Economics, Statistics or Quantitative field require
  • Job Description is subject to change*
108

Web Analyst Resume Examples & Samples

  • Analyze web site analytics and raw data to formulate and present actionable recommendations to help drive best in class experience and performance
  • Monitor the health of Experian’s brands by providing on-going information, analysis and insights through standard recurring reports and ad hoc analysis
  • Bachelor’s degree in business, math or statistics related field of study
  • 2-3 years of professional experience including Online/Internet/Ecommerce
  • Demonstrated understanding of the following concepts as they relate to web analysis
  • Web Analytics tools (e.g. Adobe Analytics, Google Analytics Premium)
  • Data visualization tools (e.g. Tableau)
  • Working knowledge of SQL
  • Microsoft Excel and PowerPoint
109

Web Analyst Resume Examples & Samples

  • Develop analysis and recommendations/actionable next steps on improving the online experience, driving more sales and improving customer satisfaction
  • Generates daily, monthly, and quarterly reports for multiple websites to assist parties in analysis and marketing effectiveness
  • Identifies trends in user behavior to effectively promote products and website navigation
  • Trains and supports users to obtain optimal functionality of analytical toolsets
  • Weekly updates web analytical software with campaign information for accurate recording and to identify best practices
  • Perform marketing campaign response analysis and investment analysis for all online advertising, and website-related activities
  • Analyze data from multiple sources (online and offline data) from marketing campaigns (emails, banners and other digital marketing efforts): response rates, web site conversions, feature usage, attrition rates, bounce rates, incremental sales revenue increases, ROI and more
  • Work with key stakeholders to understand the analytics objectives and needs and develop the appropriate Tagging strategy for the web analytics tools (i.e. Adobe Analytics or google Analytics)
  • Work with IT team to ensure that accurate tracking code is provided. If necessary, be able to add tracking code using a tag management system
  • Create and test tracking codes and ensure website tagging is accurate
  • Understand customer segmentation and database profiling techniques
  • Deliver online customer analyses, such as: Customer Segmentation, Retention Analysis, Lifetime Value Analysis, Reactivation and others
  • Perform Advertising Research, Brand Research and Site Utilization
  • Partner with stakeholders to define and implement routine reports (weekly / monthly) and dashboards to understand and improve site performance
  • Participate in and support Business Owners in delivering results and presentations
  • Provide recommendations on improvement of marketing efficiencies and effectiveness
  • Stay current on trends and best practices in marketing analysis and tools/techniques
  • Assist in documentation of processes, company standards and best practices
110

Web Analyst Resume Examples & Samples

  • Provide insights in to online customer behavior through analysis of customer journeys by segment & source
  • Hands on implementation (JavaScript/jQuery) of Google Analytics and Google Tag Manager for clients. Auditing existing setups in order to recommend changes that will provide our clients with a deeper understanding of how their sites are performing
  • Website Testing
  • Past experience with Google Analytics and Google Tag Manager platforms
  • Frontend coding ability (on JavaScript and HTML &CSS) is required. As a minimum you will need to demonstrate an awareness of these technologies and a commitment to developing your skills
  • Experience of customer journey modelling, behavioral economics and awareness of other digital disciplines (SEO, PPC, Display etc.) all a plus
  • Experience with data visualisation and storytelling for dashboards and reports
  • Ability to troubleshoot, identify patterns, and generate new approaches to reporting
  • Knowledge on R or Python/PHP/Perl
  • Basic SQL skills, with experience navigating big data sets in order segment data and user insights
111

Senior Web Analyst Resume Examples & Samples

  • Earnestly examining traffic, browsing, and purchase behaviors, developing a deep understanding of the customer experience, and providing recommendations for action
  • Partnering with business leadership to identify high-impact opportunities that use our extensive data to better serve our customers
  • Communicating risks in clear business and technical terms and providing clear messaging at a senior leadership and executive level in both planned and ad hoc scenarios
  • Building performance indicators for various new business initiatives and democratizing those critical metrics
  • Translating complex analysis into a compelling narrative and insights
  • Facilitating numerous analytical efforts to customize our visitor experience based on individual user profiles, needs, and interests
  • Improving analytical models and reports and enhancing processes
  • Producing ad-hoc analyses as requested by our business partners
  • Training and otherwise enabling business owners to make decisions through data
  • Unbridling your curiosity and analytical prowess to creatively meet the needs of each project
  • 5+ years using a combination of digital analytics platforms (i.e. Omniture/Site Catalyst/Adobe Analytics, Google Analytics) and BI data visualization tools (i.e. Tableau, Qlik Sense)
  • 2+ years of practical experience using SQL is required, preferably in a business analyst capacity
112

Senior Web Analyst Resume Examples & Samples

  • This is a hands-on web analytics role. This is not a pure analytics position but has an eye towards design, customer experience, and site performance
  • Ability to work effectively with a cross functional team and have a high degree of self-management. This person must own the web analytics portion of the Collaboration & Communications line of business from top to bottom
  • Provide ad hoc analyses to gain insights into user behavior and business trends
  • Utilize data to generate innovative ideas and hypotheses to drive the testing that will result in incremental revenue and enhanced user experience
  • Design and execute web measurement and reporting strategy; create dashboards and performance summary reports for various stakeholders and executive management
  • Identify A/B testing opportunities and analyze tests in conjunction with the testing manager and developers
  • Build and effectively communicate data stories to executives and key stakeholders via presentations, written summaries, and data visualizations
113

Senior Web Analyst Resume Examples & Samples

  • A minimum of 3 years’ customer analysis experience, ideally working within an agency or professional services environment; experience delivering analysis that drove profitable outcomes and should include some of the following: customer segmentations, predictive analysis, campaign targeting, response analysis, customer insight reporting
  • Professional experience with Google Analytics; both with analysis and implementation
  • Strong , hands on experience with Tableau - creating, designing reports, and providing analysis from reports
  • Experience working in PC Windows environment including Microsoft Office and strong Excel skills; experience analyzing data in SPSS, SAS, SQL, R or equivalent, HTML
  • Very strong communication skills with a focus on smart, effective, and timely verbal and written communication
  • An entrepreneurial spirit with the desire to work in a “start-up” environment
  • Collaborative by choice to facilitate teamwork
  • Demonstrable leadership and decision-making skills
  • A minimum of a Bachelor’s degree in Marketing, Statistics, Mathematics; or high school diploma or equivalent with solid and proven customer analysis experience
114

Web Analyst Resume Examples & Samples

  • Design, develop, and debug web-based solutions using MS Visual Studio
  • Analyze and design new requirements using industry best-practices and object-oriented design skills
  • Work independently and with little management intervention
  • Participate in preparation of appropriate documentation and design reviews to ensure accuracy and adherence to technical requirements
  • Assume responsibility for completing individual project milestones as scheduled, once tasks are assigned
  • Work with Software Quality Assurance professionals to ensure the highest standards of software development, both in software artifacts and in software development processes
  • Work with Continuous Integration tools, preferably Atlassian products (like Bamboo, JIRA, etc.) and Mercurial (revision control)
  • Bachelor’s degree in software engineering or computer science or equivalent work experience
  • 2+ years of software development experience using C#
  • Experienced in developing web applications using ASP.NET as well as knowledge of JavaScript libraries (like JQuery or React)
  • Knowledge/experience with MVC
  • Self-motivated, results-oriented with the ability to deliver the highest-quality software using industry best-practice methodologies
  • Excellent understanding of Object Oriented Analysis and Design principles
  • Experienced in design of Object-Oriented software using UML
  • Track-record of using Scrum or Kanban
  • Experienced in integrating and maintaining Continuous Integration tools
115

Web Analyst Resume Examples & Samples

  • Create and analyze ad-hoc reporting
  • Monitor and closely scrutinize web metrics for web leakage and other defects
  • Provide thorough statistical/web analysis
  • Review and compose data in accordance with business rules
  • Review web recordings and other sources of customer data to identify defects and other opportunities
  • Develop and maintain dashboards as needed
116

Web Analyst Resume Examples & Samples

  • Bachelor’s degree in Business, Economics or Statistics related field of study
  • 2+ years of professional experience including Online/Internet/Ecommerce
  • Strong analytical and financial skills with the capacity to provide insight into online behaviors, activities and identify opportunities to optimize the online experience
  • Experience with statistical/financial analysis
  • Understanding of A/B and multivariate testing techniques and measurements
  • Excellent oral and presentation skills with the capacity to support claims with correlating data points in a compelling manner
  • Ensure data integrity and proper technical implementation of analytical tags
117

Web Analyst Resume Examples & Samples

  • 30%-Participate in meetings to gain comprehension of sales/marketing goals and objectives and facilitate communicating team solutions. Act as a consultative resource for departments requiring a comprehensive analytic overview of all marketing efforts across programs
  • 20%-Utilize knowledge of �tool set� including profiling, modeling, segmentation, analysis, acquisition and retention strategies etc. to interpret program results and make strategic marketing recommendations
  • 20%-Create campaign and reporting dashboards that allow you to provide ongoing written and oral interpretations of sales/marketing programs and recommendations for future testing and strategic direction; focus on site traffic by channel bounce rates, conversion rates, and landing page optimization
  • 20%-Provide analytical support in the day-to-day management and optimization of multiple media buying campaigns including SEO/SEM
  • 10%-Design/execute A/B and multivariate tests
118

Web Analyst Resume Examples & Samples

  • This is an individual contributor position that woks under general supervision and frequently performs non-routine work. � This position is expected to resolve most questions and problems through interaction with internal and/or external stakeholders, executives, directors, managers, and staff across the organization, and refers only the most complex issues to higher levels. �� On occasion, may mentor less experienced colleagues
  • May require working extended hours and/or shift work to support business operations
  • Requires participation in an Emergency Preparedness role to support storm and emergency demand response activities
119

Web Analyst DTC Resume Examples & Samples

  • Develop business insights based on analysis results, and communicate key findings to various stakeholders to facilitate data-driven decision-making; identify areas of opportunity as well as any pitfalls that jeopardize goals
  • Create information from data to influence site design, layout, content, and navigation with a focus on customer usability, functionality, experience and ultimately revenue generation
  • Help with the maintenance, design and development of dashboards and custom reports according to specific needs and/or kind of audience, aligned on all brands
  • Strong experience with web analytics tools, particularly Google Analytics and Adobe Analytics
  • Strong analytical and quantitative skills with a demonstrated ability to interpret and leverage data to drive decision making
  • Strong understanding of web marketing technologies and acquisition channels
  • Knowledge on techniques and principles of web development; experience with HTML/CSS/JS coding
  • Mid-level knowledge and experience with SEO principles and best practices
  • Experience in collating, manipulating, analysing & presenting of data in a clear manner
  • Excellent written and oral communication skills and ability to interact with all levels of end users and technical resources
  • (Excellent knowledge of Microsoft PowerPoint and Excel)
  • Ability to maintain effective work performance while under pressure, and prioritise as required; project management skills appreciated
  • Organised, proactive and timely in delivering results
120

Web Analyst Resume Examples & Samples

  • Web Analytics and Reporting
  • Extracts/generates quantitative information from databases using non-standard queries. (intermediate coding)
  • Conducts research to gather qualitative information (competitive product information, industry trends, check product specifications) from internal & external sources that will be used for analysis
  • Combines extracted data from different system tools in one single database using queries (SQL, MS Access)
  • Calculates data using available fields within the gathered information. (statistics)
  • Creates and tests dynamic reports based on the designed format
  • Extracts quantitative information from databases using non-standard queries. (complex coding)
  • Creates histograms, charts, summaries as necessary to aid in easy interpretation and better provide decision support to the Marketing and Sales Community
  • Formulates alternative solutions on issues encountered
  • Enhances tools/scripts that can automate the reporting process (Excel Macro, VBA, SQL, Access)
  • Designs, tests and proposes improvement to reporting process optimization
  • Clarifies, evaluates and recommends scope, timeline and report structure
  • Conceptualizes and develops tools/scripts that can automate the reporting process (usage of complex formula, Excel Macro, VBA, SQL, Access)
  • Builds new reports and templates on top of existing business systems (Oracle, CRM, etc.) and makes them available to all users
  • Advanced Microsoft Excel proficiency Level 3 (Advanced formulas, pivot tables, VBA Macros)
  • Oral & written communication skills
  • Problem solving, decision making & analytical skills
  • Presentation skills
  • Training skills
121

Senior Web Analyst Resume Examples & Samples

  • Effectively respond to ad-hoc report and analysis requests from the various team (Merchants, Marketing, Product Management)
  • Responsible for web analytics analysis and reporting across all Neiman Marcus Group ecommerce platforms
  • Perform deep dive analysis into consumer behavior on the site, ranging from pathing, funnel analysis to product interaction, to identify pain points within the online experience and improve business performance
  • Work with the Product Management team and business partners to identify A/B testing opportunities and personalization efforts
  • Track and analyze web site performance, trends, paths, and results of changes made to the websites to see how changes affected site conversion
  • Periodically conduct deep dive analysis across multiple customer touchpoints such as email, paid search, natural search, banner ads, affiliates, leveraging data from multiple sources: vendor reporting tools, web analytics tool, and legacy systems
  • As applicable, help guide the work of more junior analytics team members and/or contractors
  • 4-year Degree, preferably in Economics, Mathematics, Marketing, Finance, Statistics or in other quantitative field of study
  • 2+ years of experience working in a Retail eCommerce environment focused on web analytics
  • 2+ years of experience using web analytics tools such as Omniture, Google Analytics, or similar (Omniture preferred)
  • Proficient at writing custom queries using web analytics insight tools (Omniture Ad Hoc Analysis preferred)
  • Strong Excel and analytical skills that include root cause analysis
  • Knowledge and experience with SQL, SAS or Tableau is a plus