Strategic Marketing Resume Samples

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D Heaney

Deja

Heaney

758 Rohan Turnpike

Houston

+1 (555) 852 6410

758 Rohan Turnpike

Houston

Phone

p +1 (555) 852 6410

Experience Experience

Detroit, MI

Strategic Marketing Intern

Detroit, MI

Parker Inc

Detroit, MI

Strategic Marketing Intern

Preparing and adopting Sales and Marketing presentations and other commercial tools to communicate progress, share best practices, or to provide updates
Supporting in planning and organizing events and trade fairs
Supporting the Marketing Manager in marketing administration
Activate the strategic marketing plan, focusing on the following areas
Tracking and reconciling the variances between the Regional and the Product view of the Turbomachinery market and its dynamics
Collate data from various functions and present to the strategic marketing team, marketing communications, and product management for review
Marketing focus - Pricing , Strategy, Market Research, Analytics

Detroit, MI

Strategic Marketing Analyst

Detroit, MI

Zieme, Murphy and Jacobi

Detroit, MI

Strategic Marketing Analyst

Participating in acquisition and other business development projects
Facilitating workshops and discussions for cross-functional teams
Participating in customer, business partner, and industry stakeholder cooperation
Own and manage data sources and processes; improve quality of both
Assessment of markets, customer segments and investment drivers, competition, solution offering and go-to-market possibilities to support strategy work and business decision making
Participating in customer value proposal formulation (segmentation, differentiation, quantifying customer value) together with business segments, product management and marketing team
Market research to identify opportunities and industrial trends in O&G and Power industries. Consolidate and regularly update macro-economic analysis and implications for GE businesses in RUCIS region

present

Los Angeles, CA

Strategic Marketing Specialist

Los Angeles, CA

Graham-Ernser

present

Los Angeles, CA

Strategic Marketing Specialist

present

Support the design of marketing tests including messaging, creative, channel, design, and targeting
Support the management of all execution of off-line marketing activities, including direct mail, email, outbound telemarketing, and advertising
Developing and implementing the five year business plan called STRAP and the annual strategic and operating plans
Collaborate with the various Bell Media teams, e.g. Consumer Marketing, Programming, Ad Sales, Affiliates, Research etc., in the preparation of Brand Reviews
Ensure timely and effective product introductions, including necessary product training for sales, demo chemists, instructors, and customers
Creative acumen and knowledge of the creative process when working on new and effective marketing programs
University/College education in marketing, business or in a comparative field

Education Education

Bachelor’s Degree in Marketing

Clark Atlanta University

Bachelor’s Degree in Marketing

Skills Skills

Ability to understand and structure complex business issues in short time frames
You have strong interpersonal skills, facilitation, teamwork and communication skills
You own good organizing and coordinating skills
You are experienced in market analysis with qualitative and quantitative analysis skills, leading to clear insights and recommendations
Fluent communication skills in English, other languages are an asset
You have at least 2 years of relevant experience
Understanding of energy utility sector is seen as an asset

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Analytics & Research Manager Strategic Marketing Analysis Resume Examples & Samples

Synthesize large volumes of data into actionable insights to influence business and marketing strategies across the CCS portfolio
Collaborate with product and marketing teams to provide data and assist in developing competitive analytics
Help evaluate new growth opportunities using various analytical/statistical tools
Develop projections for growth initiatives by modeling P&L drivers and preparing sensitivity analyses
Enhance and develop reporting capabilities to provide clear line of sight into key performance trends and metrics for all levels of management
Manage existing reporting needs, including external bureau data integration
Bachelor's degree in a quantitative discipline (finance, statistics, applied economics, mathematics, computer science); Advanced degree in these quantitative disciplines and/or MBA preferred
3-5 years analytics experience within marketing, portfolio management and/or risk in the credit card or consumer lending industry
Knowledge of SQL and SAS is required
Strong understanding of the key financial and business drivers within the credit card P&L
Strong project management skills with the ability to manage and prioritize multiple initiatives in a dynamic environment with tight timelines

Strategic Marketing Analyst Resume Examples & Samples

BS/BA Degree or equivalent, MBA preferred
3+ years employing quantitative skills in excel to develop strategic analyses of market/product opportunities
Salesforce.com experience highly preferred
Financial Services/Insurance Industry experience a plus
Microsoft Office skills Recruiter: Richard Exelbert

Manager, Strategic Marketing Resume Examples & Samples

Develop multi-platform marketing opportunities that meet client objectives and fit the USA Network brand positioning
Interface with internal departments (Ad Sales, Client Solutions, Creative, Production, Consumer, Digital, On-Air Marketing, Legal, Research, Programming, Press) in order to secure requisite input/approvals for marketing opportunities
Work with the creative team, on-air marketing group to develop creative sales solutions and ensure that all sales commitments are fulfilled accurately, on-time and meet both the client and USA’s brand criteria
Write proposals and presentations outlining multi-platform marketing opportunities and production costs approved by respective departments
Work both independently and with Directors on the overall day-to-day client relationships
Manage overall execution of programs while continuing to build and maintain the relationship between USA and marketing partners. Includes: execution materials across platforms (on-air, digital, mobile, social), script development and approval, attending shoots, prize logistics/ fulfillment. Provide regular updates to Sr. Director and Director
Attend and play an integral role in all day-to-day marketing communications with agencies and clients
Attend select client meetings and participate through needs analysis, presentation and provide meeting notes/recap to attendees
Continuously identify and evaluate key marketplace trends and share with the team
Manage and develop Coordinator who will execute the “day to day” marketing operations and execution details
Minimum of 5 years’ experience at a television network, ad agency or a large promotional firm
Experience in Television and Digital Media
Strategic/Integrated Marketing orientation with the ability to problem-solve
Strong, creative/marketing writing & presentation skills
Strong presentation skills for both external & internal presentations as well as a personable demeanor with clients & internal departments
Proficient with Word, PowerPoint, Excel
Ability to interact effectively with all levels in organization
Ability to manage complex projects and work with cross-functional teams
Strong time management and organizational skills with solid attention to detail
Ability to manage and develop staff

Strategic Marketing & Licensing Manager Resume Examples & Samples

Significant experience driving strategic marketing and/or music licensing projects, within a major music, entertainment or media business (or established consultancy)
International marketing experience combined with a sound understanding of brand management, catalogue management and music licensing
Sound working knowledge of product management and music account management process
Keen understanding of, and passion for, digital innovation in music industry context
Ability to build and maintain strong business relationships across diverse stakeholders
First degree preferred

Strategic Marketing Coordinator Resume Examples & Samples

Assist Strategy and Sales team on assignments when needed
Consult, collaborate and brainstorm with sales team on big ideas
Participate and help run brainstorming sessions
Assist in the development of compelling sales proposals and presentations for clients
Collaborate with other divisions (Digital, TV, OOH, Malls, Programming, Events, etc.) and local market properties to gather and arrange information needed for client pitches
We are looking for a quick learner who thinks creatively, strategically and unconventionally while inspiring others in the group
Possess a very strong will to succeed in a fast moving sales and marketing organization
Ability to juggle several projects at one time
Desire to work in fast-growth, entrepreneurial environment
Be a high-energy, self starter individual with an entrepreneurial spirit that can take an assignment and run with them
Results-driven team player who can problem solve quickly
Solid computer skills in Word, Excel and PowerPoint (Photoshop a plus)

Coordinator, Strategic Marketing Resume Examples & Samples

Sponsorship Tracking Report: Responsible for creating, maintaining and ensuring the accuracy of all sponsorships. Included with this is alerting sales when materials are due for upcoming marketing campaigns
Marketing Element Execution: Responsible for gathering assets related to the execution of USA and Cloo marketing elements. This includes completing On-Air Forms and routing them to Traffic, On-Air Scheduling and Production. Responsible for communication about and approval of Marketing Elements among AE, Client, Traffic, Graphics Production and On-air Marketing
WWE Sponsorship Execution and Support: Responsible for creating and maintaining tracking documents for all WWE sponsorships. Communicate with USA/WWE Ad Sales/clients to gather timely assets for the creation of weekly sponsorship elements. Communicate with WWE production team to ensure all sponsor deliverables and request air checks. Assist Strategic Marketing Director with custom and integrated WWE marketing campaigns
Financial Management: Responsible for assisting with record keeping of budget for the Strategic Marketing group; interact with Finance, Sr. Director(s) and VP to maintain accurate reporting of departmental financials; process & code all incoming invoices and record into budget log
Administrative Support: Provide basic support as needed including, but not limited to: duplicating DVD’s, using software to make MPEG’s of DVD files for presentations, printing documents for team meetings, distributing the broadcast calendar, scheduling meetings, etc
Execution: Coordinate meetings to discuss current pending execution of marketing elements, team brainstorms, kick-off and status calls. Support department in the execution of Sweepstakes
Air Checks: Request Air Checks of USA programming and sponsored elements from TV Eyes vendor and maintain a library of elements
RFP Brainstorm/Response: Work with Strategic Marketing Department to ideate concepts for proposals in response to RFP’s. Draft initial concepts or meeting notes and circulate to the attendees
Upfront: Support Strategic Marketing Department in coordinating elements and events for the annual Upfront Presentations. Support Strategic Marketing Director in the creation of charts and spreadsheets related to Upfront sponsorship planning and year vs. year analysis
Digital: Assist Director(s) with tasks related to but not limited to updating digital tracker, acquiring research and elements for recapping digital campaigns, organizing PowerPoint presentations, pulling screen grabs for major digital-only and 360 sponsorships
Client Wrap Ups: Assist in the creation of client wrap ups and coordinate accompanying marketing elements for delivery to Sales as necessary
Competitive Research: Gather articles, visuals/video on competitive networks and their partnerships
2+ years marketing experience in media (broadcast, cable, digital), ad agency or a large promotional firm
Proficient with Microsoft business communication tools and programs such as Word, PowerPoint, Excel, etc
Results-oriented, self-motivated worker with a track record of delivering on commitments
Strong business, work and personal ethics
Ability to multi-task and follow through on projects within a fast-paced, high-volume environment
Budget Management experience
Proficiency in Adobe: Illustrator, Photoshop, InDesign etc., and other advanced creative design skills

Manager, Strategic Marketing Partnerships Resume Examples & Samples

Work with Director on implementation of partnerships, leveraging symphony counterparts across NBCUniversal (film, theme parks, NBC entertainment, Cable Entertainment, Comcast, Sports) to drive value for News brands
Execute strategic marketing programs that drive key promotional efforts, leveraging internal and external assets
Manage partner relationships for key programs, fielding and prioritizing incoming requests, troubleshooting issues and roadblocks, and keeping things on track
Communicate with internal parties, including Creative, Production, Programming, and Marketing, to manage timelines and workflow, ensuring goals are met under deadlines and within budget
Bachelor’s Degree in Marketing, Communications, or related field
5 years of experience in partnership marketing, preferably in TV/media
Strong relationship skills
Outgoing, enthusiastic personality, and positive attitude

Coordinator, Strategic Marketing Resume Examples & Samples

Sponsorship Tracking Report: Create, maintain and ensure the accuracy of all department sponsorships. Included with this is alerting sales of material due dates and of current inventory avails
Marketing Element Execution: Gather all assets pertaining to the execution of Syfy and Chiller marketing elements, with a heavy emphasis on weekly tagged tune-in sponsorships
WWE Sponsorship Execution and Support: Create and maintain tracking documents for all WWE sponsorships. Also responsible for the execution of sponsorships in conjunction with one of the department Managers
Financial Management: Maintain accurate reporting of department discretionary and overhead financials by processing and coding all incoming invoices for both the Partnership and Trade teams within the Strategic Marketing group
Administrative Support: Provide basic support as needed for the Partnership Marketing team. I.e. Prepping meetings for presentations, printing documents for team meetings, distribution of marketing materials to the various departments, etc
Coordination with Department Interns/Pages: Support the department Managers with the day-to-day management of interns and pages – assigning and overseeing projects and tasks as directed
Internal Communications: Oversee the creation and aggregation of content for the department’s weekly internal communications materials
Minimum 1 year experience working in office environment
Proficient with Microsoft business communication tools and programs including Word, PowerPoint, Excel, etc
Must be able to work a flexible schedule in addition to standard hours
1 to 2 years experience in television or entertainment preferred
Degree or relevant course work in Business
Excellent organizational skills and a great eye for detail
Ability to multi-task and follow through on projects
Excellent communication skills and the ability to manage up
Experience and/or interest in graphic design is a plus

Strategic Marketing Senior Manager Resume Examples & Samples

Providing strategic advice and guidance to Partners concerning how to drive market reputation and awareness within key buyer groups
Design and delivery of market positioning campaigns that raise awareness of our capability, build our reputation and increase client loyalty
Working closely with the Sector Marketing Leads, Assurance Business Development and Pursuits team to ensure the Assurance marketing programmes and campaigns have the appropriate links into the business and support the Audit pursuit process
Working closely with the Internal Communication Lead to promote initiatives internally, educating and building connections across the firm with important referrer communities
Leading the thought leadership Assurance programme and managing the distribution and digital strategy
Managing the risk and quality aspects of marketing programmes and the overall EMEIA FSO Assurance marketing budget
Line managing the core Assurance marketing team
Professional services experience and, ideally, knowledge of the financial services industry, insurance, banking or asset management would be an advantage
Understanding and experience of the financial world/values and current interests
Service/solution and campaign development and management
Proven commercial accumen
Credible presence when dealing with senior stakeholders – strong influencing skills
Ability to coordinate different views in order to produce a beneficial outcome
Experience of working on integrated marketing planning and measurement
Experience working in client environment/direct client interface
Strong people management experience – including talent management and coaching
Flexible, can-do approach to problem solving
Strong project management and experience of leading projects, people and resources

Project Manager, Strategic Marketing Resume Examples & Samples

Ensure that marketing materials have impact and effectively position the product. Primarily focus on marketing functions and act as the liaison between the creative team and client communications
Manage day-to-day requests for marketing support. Initiate program kick off sessions. Work closely with creative team and directors on conveying the client's needs and follow-through on projects from beginning-to-end, including proofreading
Work with internal and external clients on marketing campaigns/projects to provide ideas, give guidance and maintain brand marketing guidelines, standards, and policies
Track and manage projects from initiation to successful completion
Coordinate contests/sweepstakes, working cross-functionally and with third party providers to ensure success of program. Consult with Gannett legal on all contest/sweepstakes

Senior Director of Strategic Marketing Resume Examples & Samples

Create campaigns that vary in size and scope and extend from overall company-based partnerships that leverage and monetize in-house resources such WMNs extensive network of college representatives, brand management and digital marketing teams, the company website, e-mail lists and wireless database; to artist-based, 3rd party campaigns that include TV, print, radio and online components, tour sponsorships, music licensing and video product placement
Cultivate and maintain key relationships with CEOs, CMOs, agency partners, 3rd parties, brand marketers, magazines, television marketing executives to create opportunities for the label and our artists; Primary label liaison with agencies and brand marketing community
Work with product managers, radio promotion, sales, publicity, new media, art department to develop creative marketing strategy and plans as needed for all developing and established artists
Work with legal and business affairs to execute all deals. Must be able to read and understand legal materials and documents and have the ability to recognize and extract critical data and information
Work with WMG and publishers on large deals to advantage company position, artist exposure, bring in licensing revenues, collect data, and generate revenue
Work within established budget to execute and coordinate key marketing programs. Prepare and submit project budgets for all marketing activities. Following approval, manage budgets throughout the fiscal year
Manage staff and communicate company priorities to maximize marketing opportunities for our artists
Work closely with WMN Digital Teams to grow email/mobile mailing list, track and monitor web metrics/analytics and recommend a course of action
* Must have excellent interpersonal skills and the ability to interact professionally with individuals at all levels, both internally and externally. Must have excellent organizational skills with the ability to prioritize and work on multiple projects simultaneously. Must be self–motivated with demonstrated ability to manage marketing plans and drive sales results in a complex work environment. Must have strong management skills with the ability to drive projects to completion on time and within budget. Must maintain high level of customer service
Creative marketing ideas
Strong writing skills (required)
People management skills; relationship/client management skills
Relationship builder and maintainer
Organizational and financial management skills
Ability to work in fast-paced enviornment with relatively short deadlines
Ability to manage multiple tasks
Knowledge of standard office programs including Microsoft Word, Excel and Powerpoint

Director of Strategic Marketing Services Resume Examples & Samples

Ensures marketing strategy and deliverables meet client's objectives and timing needs
Serves as a primary point of contact for clients during the delivery process interfacing with Project Management, Sales and Sales Development resources as needed
Works closely with other strategy consultants and vendors to complete market assessment projects including survey instrument design, audience segmentation, and competitive analysis
Defines and authors strategic marketing and enrollment plans along with associated supporting materials; formally presents to clients, stakeholders and senior leaders up to the President level
Works on integrated marketing solutions across a variety of marketing channels including SEO, SEM, email, affiliate marketing, display, social media, and traditional marketing
Manages the creation of lead generation assets for our clients including landing pages, HTML emails, microsites, and traditional media, working with both internal resources and vendors
Assists in managing agency relationships to ensure client brand, positioning, and messaging freshness and consistency across all touch points
Defines and develops measurement tools and uses an analytical approach to evaluate performance, optimization, and alternatives
Provides the sales organization with assistance in critical sales presentations and meetings
8+ years of marketing experience working in areas such as creative services, agency-side account direction, brand management, product marketing, and/or communications
3 to 5 years of senior level marketing experience managing known brands or products
3 to 5 years experience in education industry and/or education technology
Experience leading the creative process including digital and traditional assets and all types of media (owned, earned, social, paid)

Datacenter Solutions Strategic Marketing Resume Examples & Samples

LI-USA-JH1
MS/BS, Engineering or Computer Science degree a plus. MBA strongly preferred
4+ years of product management and strategy. Experience in research a plus
4+ years of experience in datacenter technologies, datacenter visualization, product marketing, & developing business strategies. Ideally some expertise in datacenter, cloud, datacenter visualization, graphics, and remote desktops
Technical knowledge of servers, networking, storage, & datacenter visualization HW/SW
Self-starter who can identify new business opportunities based on research, end-user needs, translate the needs into technical product requirements, and prioritize investments
Experience running primary research studies
Experience applying technologies such as CPUs, IO, memory, & software to solve end user problems
Public speaking experience

Director, GTM Strategic Marketing, HP Servers Resume Examples & Samples

Enterprise Global Business Segment – focus on mission-critical by delivering Blades, high-end Rack/Tower, NonStop systems, Integrity servers and the HP-UX and OpenVMS operating environments
Rack and Tower Global Business Segment – includes mainstream rack and tower HP ProLiant platforms, options portfolio and the server software business with a primary focus on traditional enterprise and SMB products and solutions
Density-Optimized/Service Provider/HPC Global Business Segment – includes ProLiant SL line and Service Provider, performance-optimized data centers (PODS) and hyper-dense solutions and the High Performance Computing business
Moonshot Global Business Segment—includes cartridge-based servers optimized for specific workloads
Lead the Marketing Strategy and Planning organization through organizational transformation and support HP Server Marketing transformation
Form relationships and gain credibility with key leaders within HP Servers and more broadly in Enterprise Group and across HP
Demonstrated track record in strategic marketing & GTM planning leadership across products, solutions, portfolio, categories and brands in the IT infrastructure industry with a similarly sized business
Credibility and deep domain, industry experience and competitive insight in the server segment and IT Infrastructure
IT Infrastructure and Data Center Experience and Skills (server, storage, networking, management software, converged systems, cloud delivery, virtualization, etc.)
Experience with building plans and aligning x-BU and X-functional teams to a strategic GTM framework, including budget and metrics
A passion and desire to influence at the senior executive level in HP and with customers and partners
Professional agility that enables him/her to easily deal with the dynamic evolution of the industry and marketplace. Demonstrated executive leadership through periods of organizational change and market challenges
A track record of driving employee engagement and nurturing a “winning team”
Proven ability to collaborate across complex, global and highly matrixed operating environments and influencing diverse stakeholders to reach consensus and take action
Ability to use influencing and collaboration skills across the organization together with a natural drive to move things forward and push for execution excellence. The ability to successfully operate in a globally diverse environment
Ability to partner and align across HP’s Enterprise Group, including but not limited to servers, storage, networking, software, and converged systems
Superior communication skills to clearly articulate visions and objectives and to liaise effectively with leadership and team members to create buy-in and drive execution
Organizationally astute and possess strong global orientation combined with credibility in a multi-cultural, international environment
Strong personal drive and high energy

Today Strategic Marketing Internship Resume Examples & Samples

Support Strategic marketing team in development of innovative programs to build brand awareness and attract new consumers
Assist with the concept, project management and implementation of any executive initiatives
Provide project management support on various news, travel, sports and social campaign creative and other brand support required
Participate in bi-weekly strategic prioritization, ad-scheduling and project planning sessions with the department team members for 2015 campaigns as well as planning for 2016 efforts
Media: Intern will assist planning, scheduling and executing of cross platform house and partner campaigns
Organize and manage collateral and marketing materials for USA TODAY

Strategic Marketing Intern Resume Examples & Samples

Market research on sales trends, customer profiles
Packaging and Pricing – Discovery , Analysis , Strategy
Enrolled and pursuing an MBA
Technology industry experience in Software, Networking

Coordinator Strategic Marketing Resume Examples & Samples

Adept at PowerPoint, Word and Excel
Ability to quickly ascend a learning curve
Positive, can-do attitude
Mac literacy a plus

Manager Strategic Marketing Analytics Resume Examples & Samples

Be an outcome oriented team player with a bias for action and passion for continual learning and improvement
Thrive in a large-organization, matrix environment with both regional and global responsibilities and multiple executive stakeholders
Bridge between the global marketing analytics team and EU leadership (GM, CFO, CMO) to drive analytical learnings into business decisions
Communicate effectively in English (written, verbal and presentation) and up-level analytical answers into stories that are easily consumable by an executive audience
Master's Degree in a quantitative discipline such as Economics, Econometrics, Mathematics, Statistics
At least 5 years experience in marketing or business analytics
Excellent command of SQL, R or SAS
Expert knowledge of MS office products
Any marketing experience or qualifications an advantage
Any team management experience an advantage

Strategic Marketing Analyst Resume Examples & Samples

Develop methodology to measure impact of marketing channels, messages, audiences and regions
Build on company and industry practice for measuring key metrics (i.e. usage, engagement, attribution)
Assess tactics and channels by variables such as regions, stakeholders, products and appropriate for various stages of the buying cycle
Develop with the Analytics, Research and Academic Relations team a process to ensure metrics from customers are optimized
Develop with the CRM team a process to ensure optimized data entry and reporting from CRM
Develop dashboard and operational metrics to industry standards with Analytics Team
Measure results and share with stakeholders specific recommendations to improve effectiveness
Competitive salary and a 13th month
27 days of leave
You can participate in the convertible personnel bond loan scheme
Numerous training, coaching and e-learning modules for long term job opportunities and development

Head of Transnational Higher Education Strategic Marketing Resume Examples & Samples

Designs comprehensive institutional partner marketing plans and programs for international target markets, taking into consideration institutional image, message, and positioning, mission, goals, priorities and accomplishments of the Partner
Directs specific activities to support communications strategies of partners, including but not limited to advertising, institutional publications, and interactive media
Responsible for transnational marketing initiatives activities for university managed programs, through which a consistent and appropriate content-based image is conveyed to a variety of markets and audiences
Assures quality and appropriateness of marketing activities undertaken on behalf of institutional partners, whether internally or externally produced
Selects and manages external vendors and media outlets to support marketing activities. This includes but is not limited to advertising agencies and design firms, media and media buyers, printers, and digital solutions
Ensures there is compliance with partner policies and guidelines related to image, branding, advertising and marketing strategies
Leads the creation of a consistent approach to partner marketing strategies to drive effectiveness and measurable impact. Provides strategic marketing counsel to university partner leadership, faculty, staff, and internal Pearson stakeholders
Coordinates surveys, evaluations and assessments of external communications activities in order to determine the effectiveness of the University's marketing and communications plans and programs. Develop a comprehensive KPI framework in order to measure ROI for marketing
Monitors and evaluates program effectiveness; effects changes required for improvement
Develops and manages annual budgets for marketing activities and programs and performs periodic cost and productivity analyses
Ensure that marketing messaging and campaigns are supported by the efficacy of the programs promoted
Support the development of new market and market segments with recommendations of marketing approach
Prior experience leading client engagements, defining and delivering high-value services and collaborating with senior-level decision-makers on strategic initiatives
Broad subject matter knowledge of innovative marketing campaigns – particularly in new markets
Familiarity with international markets, particularly developing markets
Superior consultative skills with an ability to identify client requirements and to ask guiding questions that lead to implementable recommendations
Ability to communicate complex issues clearly and concisely to stakeholders across a variety of different cultures and countries
Strong relationship-builder and team player with partners and with clients
Ability to make timely and sound decisions

Senior Manager Strategic Marketing Resume Examples & Samples

Accountable to develop 3-5 year marketing asset strategy for Canada that helps to deliver against the long term goals of our 2020 vision
Represents CCL in the negotiation and management of Brand Marketing Assets including managing renewals and risks
Work in partnership with Brand BU’s and CCRC customer teams during the business planning process, to integrate and activate all relevant assets that will help meet our business objectives
Internal consultant (SME – Subject Matter Expert) on sponsorships, sports and cinema strategies – sharing best practices, valuations, etc
Develops and maintains working relationships with key strategic asset partners, while working collaboratively with CCRC Sales teams and Brand Business Units
Maintains accurate DME records of Marketing Asset budgets, and activation investments
Internal Subject Matter Expert (SME) - Understanding of what is going on in the external sponsorship industry, measurement techniques, evaluation/ROI tools, etc
SME with the BUs and link to the Global Coca-Cola network in Atlanta - sports and entertainment marketing
Participates in post evaluation process of Brand Marketing Asset activations
8+ years’ experience in a sales or marketing capacity
Sponsorship management /negotiation experience preferred
Strong relationships within the sponsorship/sports community
Strong negotiation & influence skills
Strong Customer Management skills
Knowledge of the CCR system a plus
Knowledge of the DNA model
Solid analytic skills

Coordinator, Strategic Marketing Resume Examples & Samples

1)Sponsorship Tracking Report: Create, maintain and ensure the accuracy of all department sponsorships. Included with this is alerting sales of material due dates and of current inventory avails
2)Marketing Element Execution: Gather all assets pertaining to the execution of Syfy and Chiller marketing elements, with a heavy emphasis on weekly tagged tune-in sponsorships
3)Financial Management: Maintain accurate reporting of department discretionary and overhead financials by processing and coding all incoming invoices for both the Sponsorship and Trade teams within the Strategic Marketing group
4)Administrative Support: Provide basic support as needed for the Sponsorship Marketing team. I.e. Prepping meetings for presentations, printing documents for team meetings, distribution of marketing materials to the various departments, etc
5)Coordination With Department Interns/Pages: Support the department Managers with the day-to-day management of interns and pages – assigning and overseeing projects and tasks as directed
6)Internal Communications: Oversee the creation and aggregation of content for the department’s weekly internal communications materials
1-2 years of experience at an agency, media company or sales organization
Experience using Excel, Word and especially PowerPoint
Candidate must be a creative thinker and team player
Must be resourceful, proactive, detail-oriented and able to thrive in a fast-paced environment
Experience with graphic design is a plus

VP of Strategic Marketing & Distribution Resume Examples & Samples

Experience working with trade and mainstream press
Prior experience working with schools and districts
Experience developing curricular and/or assessment products for K-12 schools
Ability to plan and manage at both strategic and operational levels

Manager, Strategic Marketing Resume Examples & Samples

Ensure all marketing campaigns and content are produced, proofread, approved by relevant stakeholders and published in a timely manner
Ensure all campaigns and content pieces have been approved by NAB legal & compliance and adhere to NAB brand and style guidelines
Liaise with NAB approved agencies and suppliers to brief in, produce and manage the production of high quality marketing documents, advertising, special features, brochures, e newsletters, and other marketing collateral for specific advertising campaigns or content requests as required
Actively participate in team meetings and maintain relevant documentation and reporting to promote and support activities
Be aware of competitor activity in this space to ensure marketing activity is relevant and market leading when possible
Have a good understanding of the Global Institutional Banking (GIB), Markets & Private segments, and financial markets in general
Deliver the marketing and communications plan for Private banking as well as update the strategy as and when necessary (including reviewing all marketing collateral)
Have input to marketing and communications strategy development and decision making by identifying opportunities for change and ideas for process improvement
5 + years strategic marketing experience within the financial sector
Proven ability to lead and develop marketing strategy, which governs multiple streams of delivery, and strong quantitative basis
Strong relationship management, stakeholder engagement and influencing skills
Collaborative and strong team player with an ability to work autonomously and end-to-end
Strong understanding of communications principles and execution – verbal and written
Organisational, financial management and time management skills
Knowledge of new media skills an advantage

Strategic Marketing Evangelist Resume Examples & Samples

Become an expert at solving marketers problems with Silverpop’s product – you know how marketers think and how they must think tomorrow - you’ll need to know how to use our product
Help marketers - learn their needs, their opportunities, and become their advocate –raising up issues, solving problems, connecting them with resources, and providing insights and strategy
Create seven to ten passionate customer advocates, who will continue to socialize and articulate our vision and our leadership position
Evangelize these ideas and your view of the future of marketing to our marketplace, not dogmatically, but passionately
Daily vocal participation through social engagement
Assist in renewals and new deals
A minimum of at least ten (10) years of value add marketing, product, and industry related experience
Product-level understanding of how to implement marketing strategies on at least one major marketing platform such as (Silverpop, Eloqua, Marketo, Exact Target, Responsys, Aprimo, Unica)
You will have developed and executed successful marketing strategies with emphasis on one of the following - Demand Generation, Marketing Automation, or Email Marketing - with subject expertise and best practices advice in email, lead nurture, revenue and measurement, search, social or mobile marketing
You have previously held marketing positions of Director or above or equivalent expert consulting roles
You are considered a B2B or B2C marketing expert and thought leader in your previous roles and among your peers
You author content, speak at events, live and breathe marketing (b2b or b2c), check Twitter and your favorite blogs and sometimes write that overdue post before breakfast
Cooperate with matrixed team members to meet goals or complete tasks
Must be comfortable working in ambiguous and/or stressful situations
Must be self-motivated and know when to seek guidance; detail-orientation is a must
Flexibility, ability to change priorities quickly, and capacity to handle multiple tasks
Effective collaborator with proven process improvement skills
Exceptional organization and time management skills
Ability to consistently learn new technologies and apply those concepts to customer’s needs
Ability to work as part of a geographically dispersed team
Keep up-to-date on technology trends, developments and best practices
Ability to communicate effectively to both technical and non-technical audiences
A minimum of at least 10 years of value add marketing, product, and industry related experience

IBM Marketing Cloud Strategic Marketing Evangelist Resume Examples & Samples

Become an expert at solving marketers problems with the IBM Marketing Cloud product – you know how marketers think and how they must think tomorrow - you’ll need to know how to use our product
Create seven to ten passionate customer advocates within EMEA, who will continue to socialize and articulate our vision and our leadership position
Articulate discoveries and help marketers solve business challenges through authoring white papers, blogs, hosting webinars, participating in social media, conferences, and product material
Evangelise these ideas and your view of the future of marketing to our marketplace, not dogmatically, but passionately
Fluency in English, both spoken and written is essential. Additional languages (French, German, Spanish or Italian) are highly desirable
Ability to work independently and as part of a team, both locally and geographically dispersed
70% travel is expected based on the following; Per Quarter - Attend 1-3 regional IBM Marketing Cloud proprietary prospect events or user groups, 1 on-site visit with each customer advocate, speak at 5-8 industry events

Strategic Marketing Intern Resume Examples & Samples

Qualitative and quantitative marketing research of our student and educator markets
Marketing campaign ideation, planning and content development
Produce Excel reports and PowerPoint presentations to support marketing campaigns
Provide support on various social media and eCommerce projects
Collaborate with product development and sales teams on marketing projects
Support the coordination of internal communications sent to sales teams on the corporate social networking platform
Support marketing-led webinars and online events
College students who have completed their junior year in college
Preferable majors include business or marketing
Proven collaborator- it is essential for this individual to be able to work and coordinate with diverse departments across McGraw-Hill Higher Education
Hands on experience using Microsoft PowerPoint and Excel

Manager, Strategic Marketing Partnerships Resume Examples & Samples

Online marketing and distribution of tee times
Oversee affiliate program management, monitoring daily affiliate performance, and course-correcting as necessary
Develop and implement growth strategies for affiliate marketing channel
Build and maintain relationships with affiliate agency and all partners, communicating consistently and effectively
Manage execution of all marketing deal points while also working to strategically grow the channels as appropriate
Effectively collaborate with marketing, sales, product, technology and other teams to ensure effective integration and delivery of projects to timeline as necessary
Effectively collaborate with marketing to ensure maximum utilization and exposure from all reciprocal assets
Maintain understanding of all GolfNow products, assets, services and other aspects on which this position provides recommendations to current and potential partners
Help conceptualize, launch and promote new creative, custom offers, advertising ideas and campaigns, in conjunction with partners
Stay up to date on new online opportunities, betas and potential partners; attend publisher events and conferences, representing the business
Assesses and manage partners ongoing needs by conducting periodic strategic reviews, uncovers areas for additional revenue growth
Work with key stakeholders to define key KPIs for all programs, set goals and consistently measure and report performance and effectiveness
Responsible for working with the appropriate parties to brief, develop and deliver all necessary creative assets for programs and partnerships, ensuring maximum brand integration

Strategic Marketing Coordinator Resume Examples & Samples

Assist Strategy and Sales teams on client and internal assignments
Consult, collaborate and brainstorm with team on big ideas
Help facilite group internship program through recruitment, training and overseeing participants
Write and manage content for CBSAltitudeGroup.com website, social channels and internal publications
Passion for writing and editing
Be a high-energy, self starter individual with an entrepreneurial spirit that can take an assignment and run with it
Creative writing background a tremendous plus

Strategic Marketing Senior Manager Resume Examples & Samples

Develop the customer knowledge, customer acquisition, customer relationship management and multiplatform promotional strategies that build top-line growth for USA TODAY Network
Guide the tactical elements required to execute these strategies, develop plans and present to management for approval and funding
Lead mobile/tablet/emerging platform promotional strategies, working closely with product managers, analyst and other functional areas
Drive media efforts across all digital platforms of USA TODAY Network to increase traffic and awareness
Build knowledge of digital marketing landscape and drive continued learning across the organization
Bachelor’s degree in Marketing or related field required with 8 years prior experience in Marketing
At least 3 years of managerial experience
Experience at an advertising agency preferred
Must be a creative problem-solver with strong organizations skills
Expertise and demonstrated success with campaign management, search engine marketing, search engine optimization, social media and digital marketing
Highly analytical and quantitative, with excellent business acumen
Strong relationship and consensus building skills to work across all platforms and departments
Must be experienced developing strong marketing programs, creative strategy, creative briefs and successfully leading teams toward define goals

Specialist, Strategic Marketing, Bell Media Resume Examples & Samples

Works with the brand management teams to identify brand / business challenges and to assist in the development of solutions
Recommends the most appropriate methodologies for any problems encountered and assumes responsibility for the quality of solutions and recommendations delivered
Identifies new opportunities for revenue growth targeting subscriber and advertising gains
Actively participates in meetings and presentations with convening brand managers
Provides Bell Media teams with related information on a variety of brand elements to ensure alignment with the brand objective
Stays abreast of the latest developments in market trends, consumer behaviour, competition and the television industry in general in order to convey prognostic information to the brand management teams
Closely monitors and analyzes various internal performance indicators including, but not limited to, market share, subscriber rates, audience ratings
Collaborate with other team members to carries out competitive intelligence initiatives. Activities may include: planning, preliminary research, data collection design, data collection, analysis, reporting, recommendations and presentation
Compiles, organizes and maintains in an orderly database all information obtained
Helps to ensure data integrity and strives continuously to reinforce a data-oriented culture across the organization
Ensures efficient implementation of any research (or analysis) as part of the plan/brand review process
Bachelor’s degree in marketing or a related field Post-graduate degree, an asset At least three (3) years of relevant experience in consumer research
Knowledge of the entertainment industry, specifically television—experience in this field is considered an asset
Practical work experience with the SPSS software application
Excellent English and French communication skills, both verbal and written
Strong quantitative analysis skills and business acumen
Ability to summarize information, initiative and efficient priority management skills in a dynamic, stimulating environment
Solid leadership and interpersonal skills, including the ability to foster internal relationships while working as part of a team
Innate strategic and tactical mindset
In-depth knowledge of Microsoft Office and solid Excel and PowerPoint skills
Ability to make quick, efficient decisions
Ability to think creatively in resolving complex problems

Strategic Marketing Specialist Resume Examples & Samples

Identify brand / business challenges and assist in the development of solutions
In conjunction with other team members, initiate, implement and ensure adherence to the development of a Strategic Marketing plan and process for the assigned brands
Collaborate with the various Bell Media teams, e.g. Consumer Marketing, Programming, Ad Sales, Affiliates, Research etc., in the preparation of Brand Reviews
Promote alignment between Strategy and Consumer Marketing teams to deliver projects/initiatives in a timely manner
Ensure a complete and thorough understanding of assigned brand financials, risks and opportunities
Closely monitor and analyze various internal performance indicators including, but not limited to, market share, subscriber rates, audience ratings
Collaborate with other team members to carry out competitive intelligence initiatives to drive revenue. Activities may include: planning, preliminary research, data collection design, analysis and reporting
Recommend the most appropriate methodologies for any problems encountered and assume responsibility for the quality of solutions and recommendations delivered
Present recommendations to large groups including senior leadership
Help to ensure data integrity and strive continuously to reinforce a data-oriented culture across the organization
Stay abreast of the latest developments in market trends, consumer behaviour, competition and the television industry in general
University/College education in marketing, business or in a comparative field
Up to 3 years of post-grad work experience; ideally in a related field
Strong interpersonal and leadership skills, specifically the ability to foster effective intra-company relationships and be a team player
Results driven; self-reliant; digitally passionate; assertive
Strong organizational and multi-tasking management skills
Excellent communication skills (verbal, listening, written)
Detail-oriented with a track record of follow through and delivery
Proficient in Microsoft Office with strong Excel and PowerPoint skills
Data-driven; strong analytical abilities paired with a curious mindset
Effective decision making and problem-solving skills
Passionate about the entertainment industry, specifically television; previous experience an asset
Ability to think creatively to find solutions to complex business problems

Product Marketing Lead for Strategic Marketing Resume Examples & Samples

Lead and build the strategic marketing, planning and operations team to support the product marketing organization
Manage day-to-day operational needs of the product marketing organization which includes areas such as Budget/Forecast support, management and PO Process on-boarding
Recruiting and hiring support as needed
Additionally this person will own projects that help scale the organization such as localization and marketing integration and creative efficiencies
Lead planning for product marketing, this includes H1/H2 goals and prioritization for PPMM , learnings to date, best practices across the organization, headcount planning and budget allocation etc
Develop a strategic marketing mindset to drive discipline and rigor to better evaluate the impact of our marketing. This includes training and development, driving campaign consistency, creating methodological rigor, KPI alignment and campaign efficacy and efficiency
This person will also own core product marketing campaign work that could steam across inbound, launch and outbound for initiatives that sit across the business

Strategic Marketing Associate Resume Examples & Samples

Assume a leadership role in the conceptualization, development and maintenance of marketing content on behalf of Morgan Stanley Investment Management’s Multi-Asset and Solutions business
Work side-by-side with senior members of the investment, distribution and channel marketing teams to formulate and communicate the unique value proposition and competitive advantages of the Multi-Asset and Solutions business in a consistent, commercially effective manner
Take a hands-on role in the creation of marketing materials including product pitch books, fact cards, sales tools, brochures, white papers, website content and social media content
Ensure that all marketing materials are up to date and compliance approved for use in the appropriate channels
Support the RFP process by developing product specific content and serving as primary liaison between the RFP and investment teams
Provide marketing support for other teams within Morgan Stanley Investment Management’s Solutions and Multi-Asset capability, Real Assets capabilities and Private Credit and Equity Capabilities as needed
BA/BS degree required. CFA, CAIA or progress towards these designations is desirable
Ability to thrive within a collaborative, team-oriented marketing culture
Ability to communicate complex investment concepts and processes in an effective manner to external and internal audiences with varying levels of investment sophistication, knowledge and experience with alternative investments
Strong interpersonal skills; ability to develop effective working relationships with key stakeholders throughout Morgan Stanley Investment Management and Morgan Stanley
Attention to detail, accuracy and compliance with established processes
Ability to manage multiple tasks simultaneously and deliver outstanding work under tight deadlines

Strategic Marketing Intern Resume Examples & Samples

The main responsibilities during the internship will be
Preparing and adopting Sales and Marketing presentations and other commercial tools to communicate progress, share best practices, or to provide updates
Taking part in creating and updating our marketing database, benchmark researches, cross-reference tables
Supporting the Marketing Manager in marketing administration
Supporting in planning and organizing events and trade fairs
Act as a liaison to the other teams and functions within the business to find and bring in appropriate resources to help as needed during the sales process
Work with Marketing functions to develop project specific sales strategies for assigned customers and products and identify recommendations for continued growth
Maintain knowledge of market trends, customer requirements, competitor actions, customer and project base
Top-tier university students, preferably in economics, or science
Ability to work at least 30 hours per week
Excellent analytical skills - demonstrating evidence of being highly numerate
Self-motivated, proactive work style with strong drive to achieve results to grow
Proven ability to acquire new skills quickly and manage multiple projects and assignments simultaneously with minimal supervision
Proficiency in PowerPoint, Word, and Excel (advanced MS Excel skills is an advantage)
Good command in written and spoken English and native Russian
Marketing and business acumen, working experience is a plus

Growth & Strategic Marketing Team Operations Manager Resume Examples & Samples

Manage executive briefing books, consolidate business inputs, drive oneGE approach, promote GE storytelling thru executive notes
Consolidate marketing collateral for region … countries / customers / key accounts / items of interest
Build & maintain oneGE product collateral … update per need basis
Supervise lead generation channel to drive growth in DP / DTS … leverage biz platforms
High level PP skills
Marketing data management across businesses
Manage corporate calendar
Strong analytical, problem solving, modeling skills
Adept in using various marketing tools and analytics
Strategic thinking and strategy development skills
Ability to make decisions in the face of limited or conflicting data, learning agility
Ability to work with cross-functional and cross-business teams
Demonstrated ability to work effectively in a matrix environment and in team
Ability to drive the process of preparing executive briefing books by active engagement and follow up of regional business company leaders
Demonstrated interpersonal communication skills
Opinion Leadership experience
Public / internal communications experience/appetite for

Strategic Marketing Leader, Healthcare Resume Examples & Samples

Build & drive quantitative segmentation models at a sub-region level to deliver strategic decisions on segment choice - Drive local sub-region level participation and buy in to segmentation work and decisions
Build Opportunity Potentialization model across segment and geography (LCT) to align field level sales activities - Acts as input point to Commercial Excellence teams to design the field level commercial strategy to deploy, target, prioritize
Construct the Outcome selling Program and drive commercial activation at sub-region level partnering closely with sub-region CMO’s, Commercial leaders and GM’s
Provide inputs on commercial team’s development plan on outcome selling – training strategy & framework – success measured by key wins in large competitive deals
Build a robust APAC level Key Opinion leader strategy – backed by rigorous research and feedback – tools, process, engagement and governance model
Provide inputs to VCP design to influence and align to strategic marketing and growth goals
Drive strategic projects – e.g Japan 2025, Hepatic Guide launch etc
At least 10 years of experience in Marketing/Sales/Service organizations
Ability to develop and execute priorities and approaches to meet objectives
Ability to resolve complex issues within functional area and/or area of expertise
Healthcare/Pharmaceutical/Medical Device industry acumen is an advantage

Strategic Marketing Planner, Senior Manager Resume Examples & Samples

Bachelor’s degree in marketing, communications or a related discipline, MBA a plus
Minimum of 10-15 years of professional marketing experience
Proven experience in dealing with and providing counsel to senior executives in a large matrixed organization
Superior Microsoft Office skills
Ability to analyze data and make sound observations and recommendations
Negotiation, problem solving and superior presentation skills required
Strong ability to gain consensus and support for efforts across disparate groups, lead stakeholders to a common goal

Strategic Marketing Planner Clients & Industries Resume Examples & Samples

Work directly with the Client channel leader to develop marketing strategy for the Advisory client portfolio to assist the Lead Entity Partners (LEPs) in driving relationships, accelerating growth, and expanding the portfolio of services at their clients
Develop and drive marketing campaigns to support business development for the Law Firm, PEI, and Venture Capital targeting programs. This will include events, eminence opportunities, digital and social media activities, and other efforts to position Deloitte Advisory and support targeting of the strategic clients within these programs
Collaborate with SMPs and others across the firm to identify and bring the right resources to the LEPs in all Advisory targeting programs in an effective manner
Drive marketing efforts for the newly-formed Finance Leadership program to create client awareness, aligning with the CXO program activities
Serve as the Advisory liaison for Deloitte’s CXO and DGES programs, collaborating closely with fellow SMPs and sharing assets within Advisory
Work with the Advisory Industry leader to drive cross-industry marketing strategy and execute marketing campaigns, primarily focused on the topic of industry convergence
Lead and coordinate the efforts of the SMPs aligned to the industries, encouraging them to identify synergies and collaboration opportunities across industries and the Advisory market offerings
Counsel and mentor the industry SMPs, helping them to develop professionally and be successful in their roles
Establish KPIs to evaluate ROI and communicate campaign success to leadership
Manage the annual marketing planning process
15+ years of experience in marketing, preferably in a complex, matrixed organization
Experience in marketing, targeting, and business development at a professional services or B2B organization
Executive presence with proven experience in providing counsel to senior management
Experience leading and developing the skills of a team
Ability to develop a deep understanding of the business and its strategies, and in turn, leverage that knowledge into executable marketing strategy and campaigns
Self-motivated, confident individual who enjoys working as part of a team and has a demonstrated ability to take initiative and drive projects to completion
Strong negotiation and problem solving skills, able to gain consensus through influence while maintaining flexibility
Location: flexible
Undergraduate degree required, master’s degree a plus

Strategic Marketing Planner Manager Clients & Industries Marketing Public Sector Industry Resume Examples & Samples

Deep understanding of professional services organizations and Higher Education industry
Deep understanding of integrated marketing communications strategies and how they come together to provide measurable results
6 + years of experience in marketing, with a focus on marketing strategy and planning for either a professional services organization or an institution of higher education

Strategic Marketing Planner Clients & Industries Marketing Resume Examples & Samples

Experience working in or with state government, public health/welfare and/or professional services organizations
Ability to design campaigns that result in measurable success
Advanced communication skills – across variety of stakeholder groups – with ability to pivot
6+ years of experience in marketing, with a focus on marketing strategy and planning

Strategic Marketing Planner Resume Examples & Samples

Develop marketing strategy for Deloitte Advisory’s C&IP industry practice in conjunction with the C&IP industry and sector leaders
Create, direct, and manage execution of the C&IP marketing plan, focused on building eminence and helping to drive key relationships and revenue opportunities
Collaborate closely with the Deloitte Advisory SMPs and Deloitte’s overall C&IP marketing team to identify synergies, coordinate activities, and amplify campaign reach
Create the strategic briefs that will be executed with support from Marketing Services
Drive comprehensive marketing programs with a full range of activities, including thought leadership and practice perspectives, Deloitte-hosted and third-party events, webcasts, podcasts, and digital and social media activities
Collaborate with Communications team to drive external eminence and internal awareness
Serve as a liaison for C&IP on behalf of the Marketing and Communications organization and other parts of the matrix
Manage the C&IP marketing budget, making strategic recommendations on allocations
Manage annual marketing planning process
10+ years of experience in marketing, preferably in a complex, matrixed organization
Prior experience in C&IP, professional services, or B2B marketing is a plus
Demonstrated ability to work directly with senior practice leadership in developing and presenting strategies and plans
Strong performance in developing, managing, and executing marketing programs
Deep understanding of integrated marketing communications strategies and how they come together to provide measureable results
An innovative thinker who can share their vision, gain buy-in, and motivate others to drive inventive and impactful marketing
Strong interpersonal, project management and organizational skills, with a persistent focus on client service (both internal and external)

Strategic Marketing Planner Senior Manager Resume Examples & Samples

Serve as a trusted marketing advisor to key stakeholders – assist with articulation of strategic briefs that define value propositions and marketing objectives in support of key priorities
Plan and manage resource allocation and marketing budgets for campaigns
Develop defined success metrics and KPIs to assess campaigns and inform long-term planning
Oversee a comprehensive strategy and plan for integrated marketing campaigns focused on building eminence, relationship development and prospective client acquisition. Programs could include any of the following elements; leading edge thought pieces (whitepapers, by-line articles), brochures, videos, webcasts, conferences, trade shows, speaking opportunities, networking events, annual reports, media relations, internal communications, etc
Study the business, industry, and marketplace priorities to understand the competitive landscape, the customers, and trends that impact our messaging and approach to the market
Working with colleagues to track the results of our client programs, particularly sales activity and follow-up client contact
Oversight of the process required for distribution of external client materials
Generation of creative and innovative marketing approaches which can help differentiate Deloitte in a competitive marketplace
Management of content on external and internal websites
Working with regional marketing groups to develop and implement client events in select markets
Seek synergies through collaboration with colleagues and other internal groups, including Tax Clients & Markets, Tax Internal Communications, Digital Marketing, Dbriefs team, and others, to ensure programs are communicated appropriately to and through internal channels
Writing and/or editing initial drafts of brochures, placemats, and thought leadership to ensure consistency of messaging; facilitating conceptualization and graphic design support
Leveraging various social media channels to increase program effectiveness
Deep understanding of integrated marketing communications strategies that drive measureable results
Experience working in a highly matrixed environment successfully
Demonstrated ability to influence and gain consensus
Demonstrated ability to take initiative and interact with all levels of management; self-starter and able to act independently
Conceptual thinker; able to develop compelling messaging and clearly communicate complex ideas
Demonstrated team and individual contributor, flexibility, adaptability, and resourcefulness
10+ years of experience in marketing, public relations or communications
Undergraduate degree required, Master’s degree a plus
Office location flexible

Global Strategic Marketing Leader Resume Examples & Samples

Global leadership – Lead a global team across multiple geographic regions and verticals to drive business outcomes
Vertical Market Understanding – Develop a strong understanding of the verticals Building Solutions participates in including competitive analysis, solutions development trends, customer requirements, industry sales models, and external environment. Using the vertical market understanding, develop collaterals to articulate the Building Solutions value proposition
Strategic Marketing Planning – Develop and articulate mid to long term strategic marketing plans by key vertical
Support Enterprise Sales and Businesses – Work closely with enterprise accounts and business units to drive potential sales to closure and sell the BSG value proposition
Customer – Develop and support relationships with key customers in each vertical. Be a resource to the BSG organization to understand customer needs by vertical. Be an advocate of building solutions in key industry forums
Partnerships – Identify collaboration opportunities and partnerships with other solutions providers to strengthen UTC offerings

Director of Global Strategic Marketing Resume Examples & Samples

Lead development and management of STRAP and AOP planning
Identify growth opportunities and define detailed execution plans in partnership with a cross functional team and regional GBE leader
Align with ACS strategic priorities and support key ACS/HON growth initiatives, including preparations for Growth Days, Investor meetings, board presentations
Coordinate with GBE marketing regions to drive High Growth Regions strategy development and partner with country managers to drive execution, including verticals and channel strategy, sales coverage, and new product introduction
Assess market adjacencies and entry strategy, and support business development and M&A opportunities throughout the due diligence process
Lead impactful market research and competitive benchmarking
Lead price management and provide direction and leadership to extended pricing team across regions
Understand transactional pricing tool kit. Conduct analytics to identify and unlock opportunities in pricing
Drive adoption of value pricing tools for all NPIs
Drive consistent process and best practices in SKU management
Lead channel strategy and new channel development, mapping target channels and developing expansion plans by region
Conduct effective research and voice of customer to understand segmentation and value elements and identify adjacencies for growth
Minimum Bachelor’s degree in business or technical discipline
Minimum of 10 years marketing experience
Demonstrated success in managing a product line or line of business within international/global arena
Ability to work in highly matrixes organization, across marketing and technical teams and demonstrated ability to build relationships within various cultures and across a broad and geographically dispersed business
Ability to prioritize and have the acumen to deploy time and resources for optimum return for the enterprise
Competent in microeconomics, finance, voice of customer, research and analysis
Ability to quickly assimilate disparate sources of research and data and build into compelling and polished proposals
Strong leadership presence to lead teams and individuals without having any direct authority
Ability to inspire and motivate cross-functional, cross-regional and cross-cultural teams and task forces to execute around shared, global innovation objectives
Strong process orientation, analytical reasoning, creative problem-solving abilities, advanced verbal and written communication skills
Ability to conceptualize strategic programs and initiatives at a high enterprise-wide level as well as the ability to be hands-on and drive through to execution
Ability to contribute to a positive team attitude, highly motivated, creative, resourceful, self-starter, with a strong work ethic. Bullet

HIS Asean Strategic Marketing Leader Resume Examples & Samples

Leadership: A confident, mature person with the ability to connect and inspire others. A proven track record of leading projects and teams that successfully achieve milestones and complete deliverables. Also, a proven track record of attracting, developing and leading a world class organization
Problem Solver: A creative yet pragmatic problem solver. Methodical and hands-on as well as detail-oriented
Solid commercial development and marketing expertise in a B2B environment with significant growth expectation
Track record of establishing short and long term market and product growth goals, then executing operating plans to achieve them
Experience managing in a matrixed and lean culture that continuously prioritizes operational excellence

Strategic Marketing Associate Resume Examples & Samples

Basic marketing toolkit [market definition and sizing, segmentation, value management, targeting and positioning, pricing]
Problem Solver: A creative yet pragmatic problem solver. Methodical and hands-on as well as detail-oriented. Should be able to structure a problem irrespective of domain
Analytical Thinking and Decision-Making: A “conceptualizer” of enterprise and market trends/issues who can then integrate that thinking into marketing and business strategies. Decisive and logical at thoroughly evaluating issues. Excellent planning, execution and project-management skills
Teamwork and Interpersonal Skills: A team player and builder, receptive to ideas from others. Shares information and keeps team members and partners informed. Works effectively with others to identify and resolve issues. Excellent interpersonal skills and an ability to interact successfully with a diverse work force
Bachelor's degree in engineering, business, or marketing
1-2 years experience in a management consulting firm, market research or premier marketing organization
3+ years of post-educational working experience
Fluent in English, both verbal and in writing

Director, Global Strategic Marketing Resume Examples & Samples

A minimum of a Bachelor’s Degree required. An Advanced Degree preferred (i.e. MBA, MS)
A minimum of 10 years of relevant business experience is required
5+ years in Marketing or related experience is required
Experience in the healthcare industry is required
Experience in the Medical Device Industry is strongly preferred
Previous regional in line marketing and/or global strategic marketing experience are preferred
Experience with Marketing Excellence/Mastery, including Launch Excellence principles is required
Prior experience in an agency environment with proven client management, branding and partnership experience with senior level clients in Fortune 500 companies is preferred
Past people management experience preferred
Experience managing and leading complex projects is required
Proven ability to work in a Global matrix organization required
Excellent cross functional and management influencing skills and ability to develop customer relationships required
Experience with supply chain, global brand management, influencing a Medical Device sales force and new product launch preferred
This position may require up to 30% travel including both domestic and/or international and is based in Somerville, NJ.Marketing

Senior Manager Global Strategic Marketing Resume Examples & Samples

Under general direction and in accordance with all applicable federal, state and local laws/regulations and Corporate Johnson & Johnson, procedures and guidelines, this position is responsible for
Evidence Generation & dissemination
Develop strategic clinical marketing plans and tactics, leveraging key customer relationships, in order to advance Biosense Webster’s presence as a leader in Electrophysiology and to promote our technologies
Drive execution of evidence generation plan in the market, both prospective and retrospective, globally and with a prime focus on US, Japan and EMEA as a start
Helping coordinate selection of sites & on point for follow ups to ensure timely and effective management of information and creating a positive customer experience
In alignment with GSM, develop clinical messaging, conference and podium plans for effective dissemination of clinical evidence and marketing messages via podium and other communications vehicles at industry conferences
Collaborate with Global Marketing, Clinical Affairs, Health economics and Medical Affairs to develop publication plan and review of publications
Develop peer-to-peer enablement tools (including clinical compendiums, case studies, white papers, slide presentations) to effectively deliver clinical messaging and data to targeted audiences
Develop internal clinical communications to educate field personnel on new publications (company and competitive) to drive effective discussions with customers
Lead or support cross functional teams to cover scientific sessions at major conferences and report key findings in a timely manner
Identify opportunities to leverage the influence of our Key Opinion Leaders in public forums i.e. both large regional society meetings, digital platforms including; web broadcasts, blogs, YouTube, congresses and education programs
Identifying key customer insights and educating key BWI partners on the relevance and significance of these insights in managing key relationships, leveraging key relationships, in message design and ultimately in the promotion of Biosense Webster and its solutions
Assists R&D & GSM in evaluation of early technology concepts & prototyping engaging KOLs in a coordinated fashion
Leadership responsibility on the Marketing Leadership Team
Sits in IIS committee, grant committee
Accountability for developing, tracking and achieving an annual operating budget
Leadership responsibility for assuring necessary tools, policies and procedures are developed and integrated to support and comply with all legal, regulatory and Health Care Compliance policies to include Advamed, PharMa, ACCME, etc
Responsible for communicating business related issues or opportunities to next management level
Responsible for ensuring subordinates follow all Company guidelines related to Health, Safety and Environmental practices and that all resources needed to do so are available and in good condition
Responsible for ensuring personal and Company compliance with all Federal, State, local and Company regulations, policies, and procedures
Performs other duties assigned as needed
Responsible for the completion of all required training within required timeframes
Bachelor’s Degree in related field; Advanced degree preferred
A minimum of 8 years of relevant professional experience is required
Strong EP clinical acumen recognized within BWI with track record of success is required
Demonstrated clear understanding of clinical publications and data is required
Strong HCC compliance understanding and discipline is required
Attention to details and ability to zoom in and out (going from strategy to tactical execution, for example managing contracts, follow ups, logistics associated with meetings)
Ability to operate in a demanding and fast paced environment with limited resources
Overnight travel may be required up to 40%, including international travel.Marketing

Strategic Marketing & Technology Leader Resume Examples & Samples

25% - Strategic Marketing – Lead the local business strategy development focusing on Where to Play, How to Win, M&A, and Capabilities to meet business growth targets. Partners and influences the business leadership team to ensure strategic change is embraced and successful execution is accomplished
25% - Technology – translate strategies called out in the strategic marketing plans into technology priorities that drive technology resource allocation and research trials. Lead the Technology -team to ensure that Strategic Marketing and Technology are fully aligned with each other, with commercial needs and with the global SMT team
15% - Business Results - Conduct rigorous business cases focused on delivering customer benefits for new offerings. Lead Annual Business planning for New Product Services and Solutions (NPSS) budget. Measure performance, cohesively work with sales leaders to measure and manage effective product portfolios and NPSS that deliver value to the customer and to Cargill. Proactively monitors performance and identify corrective actions
10% - Tactical marketing & Communication - Lead tactical marketing plans for the business with respect to developing the offering defined in strategic marketing plans (people, positioning, product, pricing, packaging, place, promotion) to supervising staff in the business that translates into financial results
10% - Collaborate with others on the business leadership team, as well as with both strategic marketing and technology leaders across Cargill Animal Nutrition (Strategic Marketing and Technology Directors, Strategic Marketing and Technology global teams)., and within Cargill. Build relationships, establishing a proven track record in serving the business, drafting best practices, gaining insight on new opportunities, and providing the ‘voice of the customer
7 plus years of business experience
3+ years of strategy AND/OR marketing experience
Ability to travel up to 25-30%
Ability to communicate well in English (written, verbal)
Proven leader that has demonstrated strong analytical and conceptual skills

Strategic Marketing Consultant Resume Examples & Samples

Support of LD programs. Facilitate teams to execute initiatives and provide updates to senior management on status of program
Conduct strategic marketing studies that are needed for the segment, make recommendations based on data and work with business segments to prepare business cases
Pro-actively manage schedules and deliverable due dates
Ability to do detailed research and data analysis and draw conclusions from disparate data sources
Knowledge with tool development for businesses
Large Drives market and product knowledge
BS/BA in related discipline, or advanced degree, where required, or equivalent combination of education and experience

Strategic Marketing Professional Resume Examples & Samples

Ability to utilize Excel, Word, and PowerPoint systems
Experience with online research and information sharing platforms such as SharePoint
Ability to learn other platforms such as Microsoft Dynamics CRM
4+ years in professional services marketing or related field
Ability to project manage multiple initiatives simultaneously
Ability to work effectively with colleagues at all levels
Aptitude for building credibility and influence through collaboration with peers and internal clients
Capability to operate with a sense of urgency and independently prioritize work plans and tasks to meet agreed-upon timeframes and objectives
Precise attention to detail

New Products Strategic Marketing Team-trainee Resume Examples & Samples

Supporting the sales and structuring teams in striking deals, thanks to the production of structured products, mutual funds and custom indices marketing materials (Pitchbooks, Factsheets, Teasers, Client Q&As, etc.)
Helping to broaden the Global Markets and the THEAM funds customer base
Facilitating internal communication, as well as sales training, by means of internal presentations and product clinics
Coordinating the marketing materials validation process
Spreading the marketing materials (e-mailing, internal platforms, etc.)
Marketing studies (market trend analysis to optimise our product and service offer)
Product Marketing: Creation, automation, update of the Global Markets Products ‘Marketing Package’ (Pitch, Brochure, Factsheets, key selling points/differentiating points, etc.), both for internal purposes (education of sales people, communication) and external purposes (teaching or marketing to clients)
Good knowledge of equity derivatives
Very strong attention to detail and ability to handle and respect multiple deadlines
Excellent knowledge of MS Office suite; knowledge of VBA and comfort with databases (Bloomberg) are a plus
Perfect fluency in English, fluency in French would be a big advantage
Ability to work independently with business partners in on boarding new projects
Experience in investment banking is an advantage

Associate Manager, Strategic Marketing Resume Examples & Samples

Plan and execute complex, omni-channel marketing programs that roll-up to an integrated marketing plan)
Establish clear campaign targets aligned to deliver business goals
Provide direction and guidance to the Specialist in executing tasks/activities of the assigned projects
Partner with Advertising Agency of record and vendors to create impactful customer facing creative, designed to deliver business objectives
Coordinate and collaborate with internal cross-functional areas and external Agency partners (advertising and media) to ensure flawless execution of plans
Manage due diligence and approvals required to ensure compliant, legally approved communications in market
Lead the development of creative briefs that deliver on the marketing objectives and core marketing idea
Work with internal and agency partners to evaluate and execute creative
Monitor, measure and analyze the impact of marketing programs and enhancement efforts
Review and interpret online data using Adobe Analytics, Google Analytics to provide input into marketing plan development and post mortems
Post-secondary education in Marketing or a related field
Minimum of 4-6 years of related marketing experience on either the client or agency side
Demonstrated understanding of retail marketing, Broadcast, Digital, Mobile, Direct Mail principles
Strong project management and negotiation skills, superior problem solving and analyticalskills, including budget management
Digital marketing experience managing campaigns and tracking data, including familiarity with Adobe Analytics and Google Analytics

Strategic Marketing Account Manager Resume Examples & Samples

Maintain a holistic view of the relationship on a day-to-day operational and strategic level
Design and execute multi-channel customer acquisition strategies, including Online/Interactive, Mobile, and Direct Mail that produce profitable customer relationships and maximize ROI
Leverage data, analytics and industry knowledge to drive acquisition growth and lifetime value metrics
Manage creative and messaging tests
Work cross-functionally with marketing, analytics, creative and development teams to maximize conversion funnel
Identify new online, viral and in market marketing opportunities, partnerships, features, services, and capabilities that impact program profitability
Manage daily volumes for all marketing channels
Monitor competitive environment
Minimum of 5+ years experience in account management, direct-to-consumer marketing, and/or project management in technology, software, financial, or information services industry
Practical working knowledge of multi-channel consumer marketing strategies with an emphasis on direct marketing and online/interactive campaigns
Solid project management skills and experience managing Direct Response media and agencies, producing winning creative that achieves target cost per order
Strong verbal, written, presentation and interpersonal skills

Global Strategic Marketing Leader Resume Examples & Samples

At least seven years commercial and/or strategy experience including marketing team leadership
Excellent communication skills, both written and verbal across a wide audience, including the ability to communicate effectively with technical and non-technical teams
Comfortable presenting and interacting with senior management
Track record of increasing responsibility
Advanced level skills with Microsoft Office (Excel, Word & PowerPoint

Strategic Marketing Associate Resume Examples & Samples

Serves as a representative for Carolinas HealthCare System and for the Corporate Communications, Marketing & Outreach team helping coordinate and execute market-based initiatives and provides excellent customer service in all interactions
Collaborates with the Manager(s) and other department leadership; starts developing annual plans and programs that effectively integrate with Corporate Communications, Marketing & Outreach strategies and that are measurable in design and execution
Communicates with department teammates and supervisor on a daily basis and serves as a peer leader in managing projects
Able to work independently and efficiently to balance multiple tasks at one time in a fast paced environment
Begins to identify trends affecting projects and Carolinas HealthCare System; shows interest in healthcare competitive/marketplace dynamics. Understands component tasks and their relationship to the broader focus of the project; begins to lead initiatives
Interfaces with departments across the organization, with senior staff and with other critical functions staff as needed and as appropriate on issues and matters related to the goals and priorities of the organization
Asks questions during project to gain understanding of decision-making process
Selects from among multiple data sources those which link to desired project outcomes
Prepares narrative explanations of analyses as appropriate and contributes to project final deliverables. Provides regular progress updates and suggests potential solutions to project barriers
Demonstrates a team player attitude and a positive approach to maintain collaboration across all work units within the department. Shares information and skills with other associates
Takes advantage of opportunities for self-improvement; contributes to annual goals and professional development plan
Demonstrates corporate values of Caring, Commitment, Teamwork & Excellence
Enforces and manages the organization’s brand identity and adheres to brand guidelines

Coordinator, Strategic Marketing Resume Examples & Samples

Creation of First Look marketing documents – initial information about all upcoming products based on information compiled from production team, research and other sources
Database management: Marketing Timelines, Key International contacts, Soundtrack information, Title and character translations, Key International Actors, Trailer placements, etc
Administrative support includes scheduling of meetings, booking of travel, processing expense reports, printing documents; ordering supplies, setting up conference calls; managing purchase orders and invoices; booking conference rooms and drive-ons, generating reports on GTS, misc. research, etc
Organization of marketing summit and video conference calls for International Marketing Team, including preparation of materials, logistics, technical support, and follow up with participants
Database & Marketing Asset management
Creation of Product Documents
Administrative support
Organization of events

Strategic Marketing Leader Resume Examples & Samples

40%- Coaching/Training/Developing Team: Via the Leadership Model select and evaluate as well as develop, nurture and advance talent
25%- Strategy: Identify and effectively champion new and undiscovered growth opportunities, lead strategy and commercial marketing plans, business and organizational changes consistent with GEOS-GS goals and Earnings After Tax (EAT) targets
15%- Implementing: Ensure organizational execution, effectively coordinate across channels, businesses, enterprises and functions. Gain broader organizational commitment to identified strategies and priorities
10%- Analysis:Translate breadth of knowledge and insights into a compelling vision and strategies for achieving organizational goals; evaluate solutions recommended by team members to ensure long term volume and margin growth
10%- Measuring: Predict results based on systematic and intuitive analysis of metrics and lead relevant action and any other duties as assigned
Minimum 8+ years’ experience in “for profit” enterprises with a focus on Marketing, Sales and/or Product Line Management
Minimum 3 years of supervisory experience
Proven ability to execute and drive results using generally accepted marketing practices
Proven technical mastery of marketing
Proven strong business acumen and broad understanding of how functions and processes interact to create value
Ability to adapt and learn in a changing work environment
Microsoft Office Suite experience
Demonstrated strong problem-solving and analytical skills
Supervision, including employee hiring and retention, performance review and discipline
Leadership: A demonstrated ability to lead people and get results through others while building a highly engaged team
Ability to communicate and present effectively, both verbal and written, within multiple levels of the organization while influencing senior leaders internally and externally
Ability to promote and work within an inclusive environment

Senior Manager, Strategic Marketing Resume Examples & Samples

10-year experience in corporate strategy, management consulting, marketing, strategic marketing, planning or equivalent
Pharmaceutical/biotech/medical device industry experience strongly preferred
Fluent in both Mandarin and EnglishMarketing

VP Strategic Marketing Resume Examples & Samples

Strategic Marketing: Manage team to work with BU Product management and regions to develop global marketing programs for new and existing segments, new product launches and existing products, including but not limited to
Bachelor’s Degree with 20+years’ related experience or Master’s/Doctoral degree with 18+years’related experience
Requires a minimum of 10 years of successful marketing experience with increasing responsibilities and of which at least 7-10 years in global marketing leadership
Related experience includes 6+ years progressive people leadership ideally in a matrix and global environment
Ability to travel globally
Regularly interacts with executive level management regarding challenging matters of major importance to the company
Strong ability to develop business cases and communicate succinctly its value propositions to a broad group of leaders including executive staff
Demonstrated experience in influencing, developing and motivating people from diverse backgrounds; able to lead cross-functional global business teams
Demonstrated people leadership skills; developing direct reports and others to sustain and succeed in professional growth
Best in Class knowledge of Marketing technology, ecommerce systems and related technical applications and infrastructures

Strategic Marketing Consultant Resume Examples & Samples

Bachelor's degree is required and MBA or relevant graduate degree highly preferred
5+ years of business experience including forecasting, marketing/strategy, consulting, or business development experience
Extensive experience in collection, analysis, and synthesis of data and research into insights used to model financial forecasting and convey outputs clearly through creating presentation to communicate key assumptions and results simply
Experience in medical devices and/or healthcare industry required with product launch experience preferred
Strong facilitation and presentation skills and comfort leading large and small groups
Strong expertise with Microsoft Excel, Project, Access and PowerPoint tools
Hands-on proficiency with spreadsheets, Excel pivot tables and macros, Access/database mining, and the potential to use advanced decision support analytical tools (e.g., regressions, decision analysis software, monte-carlo simulation, optimization)

Senior Manager of Strategic Marketing Resume Examples & Samples

Manage strategic marketing activities
Develop strategic plans that enable businesses to grow faster than their markets
Align functional plans with the strategic plan. Lead integrated cross-functional teams to execute plan to drive outstanding financial results
Develop and implement comprehensive marketing plans focusing on growing sales and increasing profitability
Develop and implement all marketing department standards, policies and procedures
Hire, assess, develop and grow strategic marketing organization globally
Build world class marketing capabilities, processes and tools
An undergraduate degree in marketing, business or technical discipline is required
Minimum of 10 years’ experience leading marketing, strategic planning and growth initiatives, must possess proven marketing strategic, analytical and implementation skills
Minimum of 10 years’ experience in commercial development and marketing expertise in a B2B environment with significant growth expectation
Minimum of 10 years’ experience with the implementation of growth, new business development and marketing initiatives that lead to stronger market penetration
Minimum of 3 years’ years in management consulting or equivalent strategic planning experience, it is critical that the successful candidate have hands-on experience in developing businesses in unchartered territories, where significant impact/growth was achieved
An MBA is highly desirable
The ideal experience base for this position would include a hybrid of both marketing and strategy. Preferably, the successful candidate will have worked within an operating environment as well as in a strategic consulting or staff marketing role
Excellent broad-based business thinker who can collaborate effectively with peers and executive functional and senior business line leaders
International experience and culturally savvy

Strategic Marketing V Resume Examples & Samples

Responsible for assessing existing and potential markets of abstract scope. Demonstrates comprehensive understanding of technical and business environments. Participates in the development and articulation of strategies to meet business objectives
Integrates abstract products into a coherent portfolio of products focused on a market. Manages the portfolio like a “product” (business plan, positioning, buying process, market requirements and marketing plan)
Analyzes market data to identify trends/opportunities, develops strategic direction from market information and creates compelling market analysis presentations
Drives the needs within targeted markets and analyzes the market segmentations. Recommends which segment(s) to actively pursue. Drives the growth process
Partners with management team and other marketing functions (e.g. product marketing, product management, MarCom) to ensure that overall marketing function is effectively meeting the organization’s strategic goals
Oversees creation of abstract product strategies that integrates well with AMAT products
Supports the vision and key phases on deliverables for abstract products

Strategic Marketing IV Resume Examples & Samples

Excellent planning / organizational skills; ability to perform task methodically with structure; ability to create a good framework before execution; executes to timeline with sense of urgency
Detail oriented with strong project management skills
Business acumen with balanced skillset on technology, business, and marketing
Strong analytical skills with ability to provide actionable insights and recommendations to improve company strategy and provide insightful feedback to BUs / Functions
Strong influencing skills; ability to influence manage and negotiate with key stakeholders (including executives/management, stakeholders in BUs / Functions)
Strong interpersonal skills: ability to lead multi-disciplinary projects / initiatives and collaborate with a wide spectrum of stakeholders
Strong communication skills; ability to communicate (verbal and visual presentation) at all levels (including C-level); proficient in PowerPoint
Problem solving: proactively identifies and solves complex problems; anticipates challenges to minimize surprises; thinks outside of the box and uses effective methods to think beyond existing solutions; courage to tackle new challenges
Knowledge of semiconductors, semiconductor industry, and Applied Materials products a plus
Technical marketing/strategic marketing/business experience
Semiconductor industry experience or consulting experience preferred
Wafer fabrication equipment experience a strong plus

Strategic Marketing Resume Examples & Samples

Responsible for assessing existing and potential markets of diverse scope. Demonstrates comprehensive understanding of technical and business environments. Participates in the development and articulation of strategies to meet business objectives
Integrates diverse products into a coherent portfolio of products focused on a market. Manages the portfolio like a “product” (business plan, positioning, buying process, market requirements and marketing plan)
Oversees creation of diverse product strategies that integrates well with AMAT products
Supports the vision and key phases on deliverables for diverse products
Responsible for portfolio of products
Demonstrates conceptual and practical expertise in own discipline and basic knowledge of related disciplines
Explains difficult or sensitive information; works to build consensus

Vertical Strategic Marketing Mgr-commercial Real Estate Resume Examples & Samples

Thought Leadership –Promote BSG strategies and value propositions by authoring articles for placement in industry trade publications, and by securing speaking engagements at regional and national conferences and webinars
Strong analytical skills with demonstrated ability to pull complex data from assorted sources and synthesize in both graphic and verbal format, such that it is easily understood by internal and external audiences
Experience working in, and relationships with customers and projects in this vertical segment
Working knowledge of segment trends, drivers, industry groups and key customer decision maker business roles
Demonstrated ability to derive strategies from segment knowledge, and to create value propositions and messaging that are relevant to end users, and design and construction team members
Effective customer interaction and relationship management
Excellent writing and communication and public speaking
Position may be located in Kennesaw, GA or Jupiter, FL and relocation to one of these sites is required

Regional Strategic Marketing Representative Resume Examples & Samples

Support Field reps by generating interest in our webinars and trade shows, and boosting attendance through marketing activities
Conduct outgoing telephone cold calls daily with the intention of gathering information on prospective accounts including qualification of the account as a potential prospect and disqualification of those accounts that would not benefit from our services
Engage prospective organizations’ key decision makers using conversation and effective dialogue to understand their technology challenges
Schedule face-to-face sales meetings and demos for outside sales directors
Generate weekly activity reports for sales leadership
Develop and refine calling processes, procedures and work flow to ensure continuous personal improvement
Ensure that all collected information is properly documented into Salesforce.com
Facilitate customized direct mail campaigns in each region
Minimum 3 years telemarketing experience
Healthcare related sales experience
Direct selling experience preferred
Experience with tracking activities and reporting activity results: calls, contacts, appointments, proposals in Salesforce.com or a similar CRM
Successful record in lead generation
Ability to communicate with clients, up-line management and associates
Ability to be flexible with work patterns to accommodate variance in assignments
Demonstrated knowledge of Microsoft Office applications as well as use of sales automation tools, preferably Salesforce.com
Must be self-motivated and capable of working independently with minimal direction

Strategic Marketing Peripheral Vascular Resume Examples & Samples

Selectively initiating, understanding, and applying market research
Building the Gore Brand® through product line(s) branding initiatives
Forecasting and monitoring marketing investments
Tracking, evaluating, and reporting on ROI for market strategies
Minimum of 5 years’ strategic marketing experience in the medical device, pharmaceutical, or life sciences industries

Strategic Marketing Intern Resume Examples & Samples

Integrate inputs (market, customer, competitor, macro trends, technology, financial, microeconomic etc.) to develop distinctive strategic options with outstanding financial outcomes
Support competitive and market analysis: players, trends, business drivers, technologies, standards, regulations and economics. Understand competitive landscape, how we win and why competitors win
Design or assist with VOC to support customer segmentation development. Help define value elements that customers will pay for, calculate value equations, develop value props to customer segments, and develop dynamic (vs competition) pricing strategies based on value delivered
Support portfolio management initiatives to drive business revenue and OI growth, including pricing and product lifecycle management (phase in (NPI), phase out (end-of-life)
Pursuing a Bachelor’s or Master’s degree in marketing, business, finance, analytics or related field
Graduating between Fall 2017-Summer 2018
Must be able to complete an internship prior to graduation
Competent in microeconomics, finance, VOC, research & analysis and basic marketing toolkit (market definition, value management, segmentation, value props, go-to-market)
Strong communication, presentation and writing skills
Proficient in using standard computer programs (i.e. Windows, Excel, Word and PowerPoint)

Global Markets Strategic Marketing Resume Examples & Samples

Product Marketing:designing and producing marketing presentational materials for institutional, corporate and retail clients; (Pitches, Brochures etc.). Materials are presented as PowerPoints, videos, animated videos, web pages and brochures. Materials are almost always based on complex financial products or strategies
Management of Marketing Platforms:Managing the design, development, validation, publication and communication of marketing materials and campaigns via our digital platforms (websites, Sharepoint, etc.)
Contributing to the Digital Effort: Helping the team improve the marketing deliverables by adding digital formats to the offering and strengthening the team’s usage of digital platforms
Educational Materials:Working with Sales and Structuring colleagues on the preparation of educational presentations and marketing material for financial products, strategy and seminars both internally and with clients, in collaboration with Sales, Structuring and Marketing team members from other platforms
Updating Regular Publications: Keeping performance records such as fund performance, financial markets or product performance and pricing up-to-date in publications and releasing as necessary
Comply with Regulations: Always preparing high quality marketing presentations in line with all legal and compliance requirements
Understanding of the business/banking world
Speed
Perfectionism
Pro-activity
Interest in working with an international team
An entrepreneurial attitude and a willingness to learn
Strong work ethic is essential
Strongly numerate and preferred knowledge of finance and financial products
Perfect fluency in English, both spoken and written
Digital acumen and creative flair (web design, SharePoint, Adobe suite, filming and editing simple video etc.)
Ability to distil complex financial products into clear simple presentations
Excellent knowledge of MS Office suite and comfort with databases (Bloomberg) are a plus
Very strong attention to detail and ability to handle and respect multiple tight deadlines
Ability to work independently with business partners in on-boarding new projects
Strong interpersonal and teamwork skills
Clearly exhibited analytical, logical and decision making capabilities
Any experience in investment banking or marketing is an advantage
Digital acumen (web design, SharePoint, Adobe suite etc.)
Creative flair or experience in digital design

Junior Strategic Marketing Project Manager Resume Examples & Samples

Coordinate the infrastructure an support for the strategic marketing projects practice, managing several large and/or complex work streams with significant program impact
Effectively supports the Senior Consultants, developing timetables and checking progress against them
Help coordinate meetings and agendas, involving multiple executives with complex schedules
Supports the coordination of work sessions with cross-functional teams, as required
Help manage timelines: provide heads-up to the team when a key deadline is approaching, goals
Coordinate presentations, templates, documents, deliverables
Monitor results and prepare reports -as appropriate
Help manage the tools (i.e share point, basecamp), to gain a common infrastructure for the Practice
Help identify commonalities between projects and gain efficiencies and alignment
Create a clear, logical and realistic plan of activities which streamlines the program process
Closely works with the Marketing and Communications PMO team, to align with process, templates, tools, and learn best practices
Assists on creating and or updating presentations as required
Use commonalities/differences among team members’ goals, values, and problem-solving styles to generate multiple alternatives in leading group to achieve a result
Consults with the Senior Program Managers on complex program issues, and special requirements
Two-Three (2-3) years of program management experience
Very organized, process oriented, structured thinking
Experienced in digital tools(i.e. SharePoint, Excel, PowerPoint)
Minimum one (1) year of exposure to project management or member of project management team

MBA Strategic Marketing Intern Resume Examples & Samples

MBA candidate specializing in business, finance, economics, marketing, analytics, strategy or
Candidate must be graduating between Fall 2017-Summer 2018, and able to complete an internship prior to graduation
Undergraduate degree in engineering
Strong problem solving ability; rigorous and resourceful with a pragmatic approach - applying 80-20 rule and coming up with directionally sound logic to navigate through limited data situations
Understanding of microeconomics and financial concepts and linking them to business strategy
Financial and excel modeling skills, and excellent power point slide preparation

Strategic Marketing Intern Resume Examples & Samples

Excellent financial and analytical skills with advanced computer skills, notably Excel and PowerPoint, and a proven ability to build robust economic models to evaluate deals and quantify risks and value optionality
Excellent written and verbal communication skills, confident and articulate
Expertise in Oil&Gas and/or Turbomachinery

Senior Director, Global Strategic Marketing Resume Examples & Samples

Leading a team of upstream marketing professionals in the development of all global marketing strategies and tactics, delivering quality new product introductions to the regions, contributing to strategic planning, evolving Marketing Mastery competencies within the team to support brand strategy, anticipating future changes and adapting business plans accordingly
Responsibility for managing objectives and aligning with cross-functional partners while providing decisive leadership in all areas of the marketing mix related to branding, market segmentation, customer insight, product positioning, portfolio management/rationalization, internal and external customer engagement, and competitive dynamics
Developing effective marketing strategies in partnership with cross functional and cross regional stakeholder to meet and exceed company objectives; Leveraging internal and external consumer and customer insights and analytics, market conditions, and competitor data to inform marketing plans
Identifying and leading development of strategic marketing plans to drive global growth opportunities for maximum revenue generation for the assigned platform, including leading the team and partnering with Research and Development to execute on NPIs and deliver effective global launches on time
A minimum of a Bachelor's Degree is required; MBA or PhD preferred
A minimum of eight (8) years of relevant industry experience with strong leadership experience in shaping and executing external innovation deals, collaborating with Business Development, Innovation Centers, and other stakeholders within the healthcare ecosystem is required
Experience in the following is required: Brand strategy, consumer insights and analytics, marketing planning and execution, business and financial acumen, strategic planning and pipeline preparation, launch excellence and marketing communications. Previous Product Launch experience is required
Demonstrated ability to Identify Market Opportunities & Elevate Competitiveness in the marketplace – this includes market assessments, insight gathering, concept development, need statement development, developing evidence strategy, labeling and claim development is a must
Proven track record of shaping and driving innovation, creating an environment for ideas to come to life, empowering the team, and building sustainable relationships within the collaboration eco-system (internal and external) to fulfill our obligation of bringing solutions to the patients we serve around the world as well as creating value to the assigned platform is required
Relevant experience in building sustainable, trust-based business relationships with clinical and non-clinical stakeholders is required
Experience in shaping and articulating winning strategies with a proven track record of building and executing on global strategies to address our business opportunities, competitive landscape and critical capabilities to win is required
People management and talent development experience is required; management of multi-location teams is highly preferred
Ability to be held accountable for talent pipelines, the track record of people who work for them, and building the capability of the organization is a must
Medical Device experience is preferred but not required
Up to 25% domestic and international travel may be required for this position.Marketing

Strategic Marketing & Market Development Manager Resume Examples & Samples

The Strategic Marketing Manager aligns with the regional sales teams to define and track key
Develop best practices for regional marketing process & performance monitoring
Continuously analyze regional marketing trends & performance and identify & oversee
Minimum 15+ years’ work experience in software marketing management roles
Must be able to travel up to 40%+ of the time
Proven executive experience building & leading a marketing organization & managing marketing

Strategic Marketing Consultant Resume Examples & Samples

Lead DAOs, VPDTs and DAs step-by-step through a strategic market planning process
Assist field leadership in formulating comprehensive and realistic strategies for growing the business practices within their control, maximizing opportunities with both existing and prospective clients
Identify practical and measurable programs to generate referrals, develop new business leads and cross-sell additional services to existing clients, leveraging the extensive set of tools provided by Marketing
Serve as a consultant to the DAO on all marketing matters based on a strong and clear understanding of the DAOs operating environment, business development goals as well as the market trends affecting his/her Division
Experience in effectively leading diverse teams, often in a virtual team environment
Strategic consulting experience
Ability to complete multiple tasks and high volume of work on deadline
A strong attention to detail
Excellent time management and organizational skills
Computer proficiency in Word, Powerpoint and Excel

Strategic Marketing Analyst Resume Examples & Samples

Market research to identify opportunities and industrial trends in O&G and Power industries. Consolidate and regularly update macro-economic analysis and implications for GE businesses in RUCIS region
Lead and support market sizing and strategy development activities in O&G, Power, Renewables (Hydro, Wind) and other GE businesses
Support customer and competitor analysis (company deep dives) across GE businesses with focus on O&G/chemical segments. Integrate competitive intelligence into marketing insights and growth ideas
Development of business cases including organic growth opportunities (e.g. products and services localization)
Participation in cross-business projects related to global business initiatives
Support in the creation of key documents/ presentations
Keep track of relevant news, marketing/ behavior change best practice and inspiration to inform the roadmap of the company
Management of data sources – keeping marketing subscriptions and contracts up to date
Bachelor’s Degree in Economics/Marketing or technical qualification related to GE products and services in O&G and Power industries
Ability to work in diverse teams and as a self-contributor
Strong analytical and process skills, attention to details
Good interpersonal and oral and written communications skills (including Power Point presentations)
Experienced computer user – proficiency in MS Office
Work experience or internships related to marketing would be an advantage

SPS Strategic Marketing Intern Resume Examples & Samples

Design and execute impactful market research studies. Drive to conclusions and actionable recommendations for the business
Pursuing an undergraduate or graduate degree in business, finance, economics, marketing, analytics, strategy, or related field
Candidate must have completed sophomore at time of internship, and able to complete an internship prior to graduation
MBA candidate preferred
Previous exposure in management consulting, investment banking, venture capital/PE and financial/strategy/marketing/business analyses role with large multinational companies
Experience with Engineering /high-tech industry is a plus
Fundamental financial and analytical skills
Understanding of the fundamental product lifecycle management processes
Classic program/project management. Knows project management tools, strong organization skills
Ability to thrive in faced-paced, results-driven organization

Strategic Marketing Executive Resume Examples & Samples

Strategy & Planning
Supports strategic plan information gathering; Contributes information to marketing plans on their own accord
Contributes information and ideas to the strategy formulation process and to the production of marketing plans and budgets
Work with HON’s M&A team to identify and evaluate potential partnerships and collaborations for inorganic growth
Assist with go to market strategies and channel development
Minimum of 8 years of experience in similar role within the waste water management industry
A Bachelor degree in an analytical (e.g. economics, math, engineering, science etc…) or technical discipline is required
He/she must have a history of success marketing, strategic planning and/or product management
The successful candidate must possess proven marketing strategic, analytical and implementation skills
M&A experience is a plus
Strategic Marketing Skills: Understanding and experience with the ability to practically apply to their product line. Must link strategies to growth objectives and financial results
Results-Oriented: A driver who possesses the ability to take actions and implement effective solutions in a timely manner in an entrepreneurial environment

Strategic Marketing Analyst Intern Resume Examples & Samples

Master Degree in Economic, Business Administration or Management Engineering
Ability to Crunch data, manage tables in excel, pivoting data, making queries
Systems knowledge, Microsoft applications (Excel, Powerpoint etc.)
Basic knowledge of Oil & Gas, Power, or Grid industries
Fluency in oral and written English
Experience working in a global environment, where team members are working in various time zones and different locations
Flexible and adaptable to changing dynamics and requirements
Good analytical skills with the ability to interpret data and provide actionable outcomes and manage complex financials modeling at least in excel
Good Communication skills to support GGO Marketing CoE leaders with executive report outs

Strategic Marketing Analyst Resume Examples & Samples

Developing business models based on different sources of data and information (internal and external)
Identifying areas for optimization resulting from business models
Monitoring (under the lead of Strategic Marketing Managers or SM Director) results of all Marketing and Sales activities implemented in the field
Collect data and prepare initial recommendations for Strategic Marketing Managers or SM Director for Marketing and Sales activities to be launched in the Marketing Plan
Preparing sales and performance analyses for species, market segments, customers etc
Preparing business cases for NPSS and promotions and prepare evaluation of results
Preparing data and initial recommendations for the product portfolio and its effectiveness incl. SKU reduction
Utilizing data from CRM system in co-operation with the CRM Project Manager and Technical Support Manager and prepare recommendations for different business stakeholders
Leading projects (as Project Manager) which utilize the CRM database for business decisions
Collecting detailed data based on multiple internal and external sources referring to end-user market potential, species, segments, product groups, counties, dealer market potentials, distribution networks
Keeping market models up-to-date in a form that effectively supports decision making
Coordination/alignment of models and tools with pricing and controlling teams
Cooperating with Sales Teams, CRM Project Manager, Margin Management Team, Financial Controlling, Technology, RMS, occasionally global SMT
Expertise in business analyses (analytical skills to be able to draw fact based conclusions)
Experience with developing business model
Goals orientated
Leadership - ability to attract and engage stakeholders around goals
Ability to build relationships with key stakeholders, especially Sales Teams
Knowledge of feed industry

Senior Strategic Marketing Specialist Resume Examples & Samples

Drive marketing excellence throughout the Honeywell Refrigerants organization
Define and manage the Marketing and Competitive Intelligence function
Support evaluation of business and product line strategic opportunities
Improve pricing excellence and impact
Prioritize, with the Functional and other Business Leaders, new business opportunities
Ensure functional strategies align with and support overall business strategy
Develop and assist implementation of comprehensive marketing plans focusing on growing sales and increasing profitability
Investigate marketing opportunities with significant scale and synergy to drive growth and leverage current portfolio of products
Lead the Refrigerants STRAP process (Honeywell’s annual strategy planning process); Support Annual Operations Planning (AOP)
Portfolio analysis and assessment to identify revenue and growth plans by market and products
Evaluate organic growth strategies by product line and market verticals with an emphasis on high growth regions (HGRs)
Identify and develop adjacent product, market, and region opportunities
Identify and evaluate inorganic growth strategies including acquisitions, alliances, licensing, and partnership opportunities linked to the strategic plan
Conduct fact-based analysis of market trends; competitive data; technology advancements; and customer needs assessment and new product developments
Create a prioritized strategic technology development plan and analyze and report any issues related to product approval and New Product Introduction activities
Position will require 25-30% travel
Bachelors degree (preferably in an engineering or technical field)
Minimum 5 years of experience in a large, global, matrix-based company, or in a strategic management consulting firm or equivalent experience
Must be able to demonstrate through examples, proven success leading strategic planning, growth initiatives, and/or operational enhancement engagements in diverse technology and/or manufacturing driven industries
Balance of strategic skills to identify marketing opportunities and trends as well as tactical pragmatic marketing implementation skills; Broad strategic analysis skill set complimented with a detail orientation
Proven strategic, analytical and implementation skills and possess a well developed strategic toolkit [e.g., market definition and sizing, segmentation, value management, VOC, finance/accounting, microeconomics, go-to-market skills
Solid commercial development and marketing expertise in a business to business distribution centric environment with significant growth expectation
Ability to understand and add value to high-level management interactions, with a proven ability to develop and “sell” creative business strategies
Experience operating in a matrixed and lean culture that continuously prioritizes operational excellence
Knowledge of the sales function and the best practices around target account management, account planning and value proposition development and execution with the sales force a plus

Head of Strategic Marketing Resume Examples & Samples

Architect a business unit’s or organization’s solution plan, including the major themes that will be communicated into target markets, buyers, the industry landscape and key issues
Analyze potential markets to determine which have a higher propensity to buy and whether Patheon has the capability to deliver
Determine optimal campaign topics based on client’s needs
Develop high level strategic buyer personas for the identified roles
Determine relevant content for buyer roles to consume in a variety of formats, including white papers, brochures, social media, online, etc
Develop the competitive comparison guide for use in positioning against like offerings from other organizations
Significant strategic business building expertise and a powerful track record of delivering strong commercial results
Relevant experience and passion to scale and grow a complex business within a highly matrixed global environment
Demonstrated track record of driving a successful strategy, growing a business and guiding both M&A and integration
Exceptional leadership skills with a proven record of supervising people and processes
Knowledge of primary and secondary research methodologies and ability to draw insights and develop corresponding strategies
Ability to build and analyze market trends, competitive landscape, and build differentiated positioning for our solutions
Expert on the customer, their needs, wants and deficiencies
Ability to build comprehensive go-to-market plan and partner with analytics team to build measurement plan
Able to communicate succinctly and powerfully with Senior Management, the Executive Committee, CEO and BOD
The role requires an aggressive growth mindset that is aligned with the aspirations of the company

Regional Strategic Marketing & Analytics Manager Resume Examples & Samples

35% Identification/justification of innovation opportunities
Lead identification and synthesis of regulatory, environmental, market, consumer and Cargill trends to identify directions for general business growth
Interacts with industry at large and specific customers to develop unique insights regarding market opportunities
Ensure opportunity space sizing and clarity on the specific solution spaces validated by market justification for investment
Work with commercial marketing and product line colleagues to ensure compelling value propositions on new innovations
Lead market mapping and understanding of S&D picture for solution spaces
Collaborate with R&D and commercial leadership to populate product line architectures (PLAs)
Participates with other parts of the organization to assess and propose capabilities needed. Ensures project scope is captured in project scoping documents that allow team to consistently deliver on project objectives
Identification of today’s and futures market needs. Understands business needs and provides consultation and direction to influence decision maker
25% Competitive Intelligence to guide tactical and strategic decisions
Explore business needs for competitive intelligence to inform important business decisions and ensure process is in place to deliver needed competitive intelligence
Influences organization to create channels of communication to develop industry-leading competitive intelligence system/approach
Consolidation of market outlook of traditional and future markets including customer and segment trends
Creates market intelligence on traditional and future markets. Create competitive intelligence on traditional and non traditional competitors
Works with FP&A to acquire and digest perspectives regarding our competitors and inform the Cargill leadership with clear views of what this means to the Cargill organization
Works with FP&A to provide a complete perspective on internal and external dynamics that inform/enable strategic pricing and channel cost curve actions
25% Leadership in Strategy Development/Direction
Lead market analysis and synthesis of related business trend data that allows for decision making and choice in Group strategy
Directly or indirectly conduct STEEP, SWOT and additional broad analysis of our business context to help inform business direction
Active member of business strategy teams and may lead parts of strategy development
Work with local and global product line managers to assess current business performance, business potential and choose how to win actions needed
Collaborate with Strategy lead to assess and do initial consideration of MADJV game board candidates
10+ years combined strategic marketing or commercial experience – minimum 5 years in a commercial/marketing leadership position
Demonstrated customer-facing experience in a B2B environment
Develop thorough knowledge on specific industries
Ability to get things done through others. Lead through empowerment
Degree involving strategic marketing and Master’s degree involving strategic marketing, economics or MBA preferred
>15 yrs marketing/competitive intelligence and related team leadership
Demonstrated success in managing teams
Experience in product lines or markets at all stages of life cycle
Knowledge of food, feed and bio-industrial industries, Familiarity with related consumer and customer trends ,
Knowledge of starchy and hydrocolloid ingredients and sweetening, texturizing and health concepts
Awareness of key differences in food, feed and industrial market applications
Understanding of market trade flows and price/cost levers
Carbohydrate / protein / fibers product knowledge

Strategic Marketing Specialist Resume Examples & Samples

Perform market research, capture customer input (VOC) and emerging trends in the proteomics and Quantitative proteomics markets, develop and maintain current competitive marketing information for review and response. Ensure the above information is communicated to product management, sales, demo centers and R&D groups
Provide input for the development of MarCom pieces to effectively promote products, capabilities, and total solutions, including sales collateral, digital content, product announcements, technical articles published, sales tools, technical web content, etc. in a timely manner
Interface with Vertical Marketing groups to insure alignment of product marketing goals in specific vertical markets. Insure hardware and software goals are consistent and coordinated for strategic market initiatives
Ensure timely and effective product introductions, including necessary product training for sales, demo chemists, instructors, and customers
Assist marketing programs with the generation and preparation of materials supporting product sales presentations, lab application notes, laboratory “proof” data, and other marketing collateral to support strategic and tactical sales initiatives
Independently develop experiments and follow through with data collection, interpretation, and presentation at technical meetings, trade shows, and other scientific forums
Work with all members of the product marketing groups and to ensure plans executed effectively
Manage relationships with outside collaborators

Strategic Marketing Specialist Resume Examples & Samples

Perform market research, capture customer input (VOC) and emerging trends in the metabolomics, develop and maintain current competitive marketing information for review and response. Ensure the above information is communicated to product marketing, sales, demo centers and R&E groups
Provide input for the development of MarCom pieces to effectively promote products, capabilities, and total solutions, including sales collateral, ad & mailer development, product announcements, technical articles published, sales tools, technical web content, etc. in a timely manner
Interface with Product Marketing groups and R&E to insure alignment of strategic marketing goals in specific vertical markets. Insure hardware and software goals are consistent and coordinated for strategic market initiatives
Work with all members of the strategic marketing groups and to ensure plans executed effectively
MS degree in science (chemistry, biology, or related discipline) with minimal 3 years of industrial experience or equivalent. Ph.D degree is preferred. Marketing education or experience highly desirable
Minimum 3 years of hands-on experience operating and maintaining LC/MS instrumentation required. Expertise in chromatographic techniques including method development, fast chromatography, multiple column chemistries, is preferred
Superior oral & written communications and interpersonal/relationship skills – particularly intercultural skills; strong customer orientation
Ability to develop and articulate strategic marketing plans aim at growing life science mass spectrometry business in key markets
Demonstrated technical/scientific knowledge of the LCMS-based Proteomics and Glycomics. Experience with consumable and standard kits highly desirable
High comfort discussing how products are used with customers, and collecting objective feedback
Ability to work effectively and influence others in a matrix environment
Ability to schedule multiple tasks and priorities
High level of intensity and positive approach to embracing change
Prior scientific publication record required
10-25% travel

Strategic Marketing Intern Resume Examples & Samples

Rising Sophomore, Junior, or Senior
Highly detail focused , Highly influential; solid interpersonal skills; ability to work across many functions, geographies, time zones and Business Units
Are in an Undergraduate or Masters program in Engineering, Marketing or Business
Outstanding MS Excel skills
Have the ability to be based out of our Exton, PA offices
Knowledge of US energy / electricity industry
Experience with data visualization tools (i.e.Tableau, SpotFire, Qlikview)
Flexible and proactive in taking on assignments and responsibilities, and willingness to learn
Students that have demonstrated leadership ability, initiative and autonomy

Strategic Marketing Resume Examples & Samples

Energized by working with a team of passionate Associates who are committed to developing, supporting and selling products that perform as intended the first time and every time
Passionate about our principled approach to engaging customers, fellow Associates, and external partners
A self-starter who derives energy from winning as a team
Identifying, anticipating, and scoping out attractive market opportunities
Exercising discipline to define the market landscape, market lifecycles, value chain, threats and opportunities
Understanding, defining and integrating voice of customer (VOC), market needs and competitive landscape to advance product and portfolio business objectives
Assessing Gore’s potential for sustainable competitive advantage
Building the Gore brand through an alignment with portfolio branding initiatives
Ensuring strong partnerships and integration with engineering, clinical, and regulatory teams and support functions to implement shared strategies and development activities
Forecasting and monitoring marketing investments and portfolio performance on a global basis
Partnering with Structural Heart Downstream Marketing to ensure successful launches of new products
Assisting the development of effective marketing strategies to grow or defend product adoption within the Structural Heart portfolio
A minimum of 5 years of strategic marketing experience in the medical device, pharmaceutical, or life sciences industries
Experience working in the cardiology market space
Experience identifying and launching a first to market product

Upstream Strategic Marketing Specialist Resume Examples & Samples

Be passionate about providing marketing support for state-of-the-art implantable medical devices
Championing global market assessment and analysis with US and regional partners for Peripheral market categories to deliver sustainable competitive advantage
Partnering with other market category upstream teams in the Peripheral business and across cardiovascular businesses to inform the broad portfolio marketing strategy
Developing global market opportunity analysis and competitive assessment to inform business strategy and priorities
Understanding, defining and integrating market forces and trends, voice of customer (VOC), market needs and competitive landscape through market research into effective market strategies
Developing and managing short and long term marketing plans to support portfolio growth and adoption strategies
Championing market feasibility assessment and cross functional alignment to address market uncertainties for new products and line extensions
Championing the cross functional development and review of the marketing strategy framework together with supporting investments and metrics for the category
Developing, monitoring and applying segmentation, targeting and positioning for the category portfolio and individual products
Partnering cross-functionally with product specialists, clinical, regulatory and the health economics function to assess, prioritize and execute market access initiatives and value added services for payers, providers, physicians and patients
Translating VOC into clear, concise and compelling clinical and economic evidence generation plans to support product and non-product solutions
Partnering with the Peripheral commercial marketing team to ensure successful downstream knowledge transfer to support launches and campaigns
A minimum of 5 years of strategic marketing experience in the medical device, pharmaceutical or life science industries
Experience in utilizing upstream marketing processes to develop comprehensive, global marketing plans

Manager, Strategic Marketing Resume Examples & Samples

Provides direct supervision to professional individual contributors responsible for assessing existing and potential markets. Demonstrates in-depth understanding of technical and business environments. Participates in the development and articulation of strategies to meet business objectives for BUs
Integrates products into a coherent portfolio of products focused on a market. Manages portfolio like a “product” (in-depth business plan, positioning, buying process, market requirements and marketing plan)
Analyzes market data to identify trends/opportunities, develops strategic direction from market information and creates compelling in-depth market analysis presentations
Drives the needs within targeted markets and analyzes the market segmentations. Recommends which segment(s) to actively pursue
Partners with management team and other marketing functions (e.g. product marketing, product management, MarCom) to ensure that overall marketing function is effectively meeting the organization’s goals
Oversees creation of in-depth product strategies that integrates well with AMAT products
Supports the vision and key phases on deliverables for in-depth products
Responsible for managing people in addition to portfolio of products
Works on issues where analysis of situation or data requires review of relevant factors
Interaction normally requires the ability to gain cooperation of others, conducting presentations of technical information concerning specific projects or schedules

Strategic Marketing Specialist Resume Examples & Samples

Support to the business P&L and deliver against membership, revenue and CPA metrics
Support the development, lead and implement CSB’s direct to consumer on-line and off-line marketing strategy and plan
Support the management of all execution of off-line marketing activities, including direct mail, email, outbound telemarketing, and advertising
Support the design of marketing tests including messaging, creative, channel, design, and targeting
Support the Digital and Offline Managers in all their work
Work closely with our call center partners to ensure timely and successful campaign execution
Support work with Cigna's advertising agency, MRM McCann, for development of campaign creative
Bachelors Degree strongly preferred; MBA or Masters Degree also preferred
4+ years of relevant, strategic experience
Industry experience a plus, but not required
History of consistently supporting business results
Experience in managing a large budget and detailed tracking
Ability to work effectively in dynamic, rapidly changing, team-based environment
Attention to detail and organized
Must balance high-priority, long-term projects with short-term, immediate deadlines
Solid creative thinking and problem solving skills
Ability to foster collaboration, value others perspectives and gain support and buy-in for organizational proposals
Excellent oral and written communication skills, executive presence
Proven ability to work in a heavily matrixed environment

Strategic Marketing Internship Resume Examples & Samples

Monitoring Market Share products
Perform market values studies
Develop strategic reporting and analysis, based on market research, to support decision making
Participate in strategic meetings with the Managers
Lead Sales and Operation processes
Monitor products availability
Provide support in strategic meetings and demand generation activities
Interface with various areas of the company (Supply, Finance and Business Operations)
Students of 2nd, 3rd or 4th year of Economics, Accounting, Agronomy, Engineering, Management, Marketing and related careers - with availability for a 2 year contract
Office Package advanced user
Advanced English level
Availability to stage 6 hours daily
Excellent relationship skills
Analytic abilities
Proactivity

Strategic Marketing Senior Director Resume Examples & Samples

Provides leadership and direction through senior managers for assessing existing and potential markets. Demonstrates broad and comprehensive understanding of technical and business environments. Develops and articulates strategies to meet business objectives for more than one broad functional area
Accountable for the performance and results of cross functional groups within a major region or several business units to integrates products into a coherent portfolio of products focused on the market. Manages portfolio like a “product” (business plan, positioning, buying process, market requirements, and marketing plan)
Analyzes market data to identify trends/opportunities, develops strategic direction from market information, and creates compelling market analysis presentations
Directs and controls the activities for more than one functional area and provides guidance to personnel to ensure the efficient operation of the function. Drives the growth process
Maps the needs within targeted markets and analyzes abstract market segmentations. Determines which segments to actively pursue
Works with management team to ensure that overall marketing function is effectively meeting the organization’s strategic goals
Creates a product strategy that is integrated with AMAT products
Demonstrates a broad and comprehensive understanding of the different systems, theories and practices relevant to a discipline. The role must keep abreast of new developments in order to help define the necessary changes to policy and practice
Demonstrates sound communication skills to be able to modify the beliefs and opinions of other peers in the business unit
Creates strong business relationships with key stakeholders to enlist their active support

Strategic Marketing Analyst Resume Examples & Samples

Develop and refine proprietary outlook on trends by industry segment – including activity and spend patterns, technology and regulatory drivers
Assess competitor strategy and performance; assess implications for GE
Deliver elements of strategic planning processes (e.g. annual strategic plan, portfolio analysis, capital allocation)
Lead/participate in strategic projects – e.g. evaluation of potential new markets, realignment of businesses, market assessment of potential acquisitions
Work with colleagues in product companies and regions to translate insights and strategic plans to practical business actions
Work with Business Development to align BD gameboard with business strategy
Disseminate knowledge internally – e.g. through presentations, webchats, written communications
Own and manage data sources and processes; improve quality of both
Bachelor's degree in Engineering or Economics from an accredited university or college; Master’s degree in a related field (i.e., Energy/ Oil & Gas Economics) or equivalent knowledge and experience would be helpful but not essential
Experience (some years) in one or more of Oil & Gas industry (operator or equipment/service company), consulting and industrial marketing/strategy helpful but not essential
Excellent analytics and problem-solving, including ability to form hypotheses and move forward in the absence of complete information
Excellent oral and written communication skills, including ability to synthesize complex topics into clear, simple messages
Fluency in English; additional languages helpful but not essential
Interpersonal skills to work well with colleagues across all businesses/cultures, achieve objectives through effective influencing, and establish credibility with senior leaders
Authorization to work in UK

Strategic Marketing Measurement Manager Resume Examples & Samples

Chartered to assess performance, provide analysis and recommend optimization to Marketing teams, to enable them to optimize marketing performance in either the HP Print or Personal Systems Marketing
Leverage knowledge gained through analysis of campaign performance to fuel future campaign strategies with actionable recommendations
Partner with marketing teams and develop cases for test & learn on marketing activations
Support Marketing with custom analysis
Degree/Diploma in Statistics / finance or other quantitative degree
2-5 years in an analytical business/finance function
2+ years of marketing performance measurement and analytics experience, with proven abilities in data visualization
Experience in Research techniques
Cross-functional team player, and collaborator with excellent communication, influencing, and relationship-building skills at all organizational levels This is a very important one and would move up in the list
Strong stakeholder development skills: you easily establish and develop trusted relationships with our partners at the user and management levels
Excellent English (written and verbal) communication skills, with ability to present to senior management, facilitate and lead multi-functional meetings with clear objectives and outcomes
Good knowledge of business and financials to understand the business issues behind the numbers
Self-starter – ability to run on his/her own and be creative with problem solving
Inter-cultural and international awareness and experience
Familiarity with a broad range of common Marketing data sources and metrics
Knowledge of marketing technology solutions, databases, tagging, and/or business intelligence/analytics tools including Adobe Analytics (Omniture/Site Catalyst), Qlikview, Tableau nice to have

Strategic Marketing Measurement Manager Resume Examples & Samples

Provide recommendation optimization marketing plans in collaboration with business other members with business partners
Collaborate with other members of the broader Insight team to bring a holistic view of the customer in to the marketing development process
Help identifiy areas for test and learn opportunities
3+ years of marketing performance measurement and analytics experience, with proven abilities in data visualization
Strong communication skills, with ability to present to senior management.facilitate
Self-starter creative problem solver

Strategic Marketing Specialist Distributed Energy Systems Resume Examples & Samples

You gather data on specific markets and trends and interpret recommended actions from this data to drive profitable growth
You are able to pull internal data to analyze sales pipelines, hit rates and reasons for positive or negative performance, and develop strategies to improve this performance
Furthermore, you are able to frame Siemens’ strategic approach to drive thought leadership in the Distributed Energy Systems market
You use data to support marketing approaches to define the Distributed Energy Systems market
You conduct competitor research and are able to use external competitor information to ascertain competitive strategies and to create more successful Siemens strategies
You make a detailed analysis of a situation of key countries / regions to formulate successful strategies and approaches to drive the technical offerings (products, systems, solutions) we should create or leverage to maximize market penetration
You have a University Degree in Business Management, ideally focused on Marketing
You have strong data analytics capabilities and experience
You own some years experience with sales analytics and making data-driven decisions based on CRM data
You have knowledge about infrastructure and industrial end users and their needs in building performance and sustainability, energy generation, management and distribution
You have experience in dissecting data to formulate and defend coherent, clear strategies
You are able to independently identify and prioritize tasks and drive them through to completion
Finally, you are able to create an easily-accessible personal network allowing greater knowledge to be attained

Intrusion Technical Strategic Marketing Leader Resume Examples & Samples

Thought and motivational leader for the entire Intrusion TSM organization (~3 persons)
Lead the team responsible for the Intrusion vision, strategy and roadmaps that will define how Intrusion solutions will be positioned in the market
Take inputs from the Intrusion Market and Business Intelligence organization and parse those inputs into actionable intelligence (in the form of MRDs and roadmaps) for the Solutions Management team
Take charge of day-to-day activities and provide guidance/direction for this new TSM organization
Will work at the tactical 10ft level to solve problems as well participate in strategic vision, strategy and roadmap discussions with peers and management
Very comfortable working tactically at the 1000ft level on both technical and business issues
Will require interactions and presentations to exec management team (VP)
Ensure that TSM is performing optimally and that the organization is keeping up with the market dynamics
Will be the primary SME and leader of the organization accountable for all things strategic relating to Intrusion
Not a requirement that the individual comes from this industry; but should have technical exposure (preferably both hardware and software) in past roles
Although technical expertise is required, business acumen and the ability to understand what’s right for the business, both financially and strategically, is even more important
Must be a thought leader and creative thinker
Solid skills managing experienced product marketing engineers
Understands the ‘voice of the customer’ and what that means. Understands who the customer really is, what they need (not always what they want) and to be able to navigate complex situations internally, as well as with the customer directly
Must be able to influence management and peers, motivational team leader
Engineering Degree / MBA
Experience working within a strategic product or marketing organization
5+ years managerial experience
Experienced at building high performance teams that are integral to the success of an organization
Thought and motivational leader that has the confidence to build a plan, execute to it but still be aware that flexibility is often required to be successful
Understands how to cut through noise, identify critical points and prioritize around them
Ability to influence stakeholders, gain consensus and support at the peer and executive management level, as well as to lead a team by example with integrity, confidence, experience and emotional intelligence
Can look at even the most complex challenge to distill and dissect the problem to the point that a solution can be devised
Understands that all problems don’t always have a perfect solution, but works towards an optimal solution that aligns with business objectives
Experienced at building and leading a high performance team that is ultimately accountable for the success of multiple hardware/software solutions, from ideation through to end-of-life

100

Strategic Marketing Intern Resume Examples & Samples

On track for a Bachelor's degree in Marketing, Business or a related discipline
0+ GPA preferred
Microsoft Office experience required
Strategic planning knowledge
High attention to detail
Well organized
Excellent oral & written communication skills - basic email formatting knowledge

101

Senior Strategic Marketing Data Analyst Resume Examples & Samples

Support the marketing leadership team with data-driven recommendations
Partner with the larger Salesforce organization to align on KPI definitions, metrics and reporting
Be the Commerce Cloud expert on data, including reporting and analysis
Create, test and refine real time dashboard KPI reporting using Tableau and other technologies
Team with Finance to establish and agree upon marketing ROI analysis
Effectively communicate and educate marketing team and broader organization regarding the impact of marketing
Train end users to self-serve on reporting encompassing all aspects of campaign reporting
Collaborate with the marketing systems team to build, drive, and continuously improve closed-loop reporting for database health, campaign lead generation quality, and opportunity creation performance
Actively monitor marketing contribution to new opportunity pipeline; as well as maintain a model for predictive analysis of pipeline contribution
Attention to Detail: List your favorite Commerce Cloud client in your cover letter
7+ years' of analytics experience in B2B high tech industry
Aptitude for measurement, analysis, and reporting with skills to provide scalable reporting
Com and BI tool experience desired
Track record of proactive continuous improvement of reporting and analytics practices
History of supporting and collaborating with marketing and sales functions
Strong written and verbal communication skills - ability to present analyses and recommendations to other functions, peers, and executives
Must be a strong team player with ability to develop collaborative relationships with local, regional and global marketing teams as well as with Sales and Sales Operations
Experience working in a large, matrixed organization

102

Director of Strategic Marketing DI Resume Examples & Samples

This position is part of the Diagnostic Imaging (DI) Idea to Market (I2M) organization and reports to the VP of Global Marketing
In this global role, you will be responsible for driving and operationalizing the DI strategy and programs across the Diagnostic Imaging Business Group – MR, CT, DXR, and AMI Business Units, Radiology Solutions and Oncology Solutions. You will also collaborate with key markets, with focus on NA, to achieve end to end excellence and results
In collaboration with Radiology Solutions, Health Informatics Services & Solutions (HISS) and Service Marketing, you will drive the implementation and adoption of DI IT solutions (e.g. Performance Bridge) across DI businesses, to strengthen Philips’ position as a world-class HealthTech company
You will champion the DI Customer Advocacy space by owning the DI Digital Strategy (in alignment with the corporate Brand, Communication and Digital group), and building the infrastructure for strong DI Key Thought Leader (KTL) relationships, to drive profitable growth, brand preference, and "Customer Obsession"
Together with business units and markets, you will translate the DI global strategy, vision and strategic imperatives, into executable marketing plans, based on deep understanding of the market and the changing Healthcare landscape. You will lead the operational strategy, driving vertical integration and ensuring high performance across DI businesses
You will own, direct, and coach Marketing teams on developing and executing a Marketing Plan, including market conditioning (advocacy, proof points, etc.), channel development, demand generation and launch execution
You will facilitate sharing of best practices and engagement of experts from markets and the global Philips network, for the benefit of the DI and I2M vision

103

Strategic Marketing Intern Resume Examples & Samples

Currently studying towards an MSc in Aviation Finance with University College Dublin
Highly motivated with ability to work on own initiative
Experience managing multiple projects and deadlines
Demonstrate strong analytical and problem solving skills
Excellent communication skills, written, oral and interpersonal
Experience in Aviation leasing and finance would be a strong advantage

104

Director, Regional Strategic Marketing Resume Examples & Samples

Leads the Integrated Brand Value Teams in developing strategies, creating regional alignment and execution on agreed upon regional plans. Assures team consensus on key issues and aligns team on one voice for LATAM to our global counterparts
Displays expertise of critical therapeutic areas. Establishes self as expert in therapeutic area strategy development. Exhibits effective planning and prioritization skills. Provides TA insight for the pharma organization
Responsible to partner with the local operating companies (Managing Directors and Marketing teams) for strategy implementation across the region to assure local execution of sustainable differential advantage, positioning and branding for products providing leadership and support to the local operating companies
Provide leadership across the region to coordinate new product launches effectively with one interface to Global Strategic Marketing or external partners with input from the Operating Companies commercial liaisons
Identifies and communicates business opportunities to strengthen the franchise/region
Present and drive new product-specific regional growth initiatives and provide collaboration, networking and support to operating companies in their execution
Maintain and exchange best practices for therapeutic area/ products in the region
Responsible for a key regional initiatives/projects/processes
Leadership on consolidating and integrating commercial input of regional compound assessment, regional input into Compound Strategy and regional input to Functional Plans
Provides regional commercial input to facilitate supply chain decisions and is responsible for regional commercial plans, pre-marketing plans and progress reports
In charge of providing alignment of regional finance or controller with strategic plan
Leads communication with country marketing teams and management to consolidate key messages and clarity on regional commercial input
Member of the Global Marketing Sub Team to the Compound Development Team
Share global best practices for growth assisting Operating Companies in adapting and implementing new initiatives
Provides the region with timely, innovative and updated access to marketing related information
Very solid marketing background
Proven leadership and communication skills
Ability to drive teams to consensus
Masters organizational complexity on multiple levels
Exhibits organizational savvy
Drives and executes innovative solutions
Customer and marketplace oriented
Ability to support decisions in ambiguous situations
Ability to drive decisions using influence
Immunology knowledge strongly recommend
Pharma knowledge is a must
Ability to travel up to 50% of timeMarketing

105

Group Product Director Global Strategic Marketing Resume Examples & Samples

Leading/coaching/developing skills of 2-3 direct reports (Product Directors) with defined goals and objectives and development plans and identifying global growth opportunities for maximum revenue and opportunity generation
Assess and quantify opportunities to improve market share, product profitability and entry into new procedures/conditions
Act as a key liaison between R&D, Sales, Research, Finance, Regional markets, and key customers in identifying emerging, unmet surgical needs; evaluating options; providing guidance and insight to financial models; and providing direction for global growth opportunities and also collaborate with Product Development, Business Development, External Innovation, and outside partners to assess the global market insights, product concepts, marketplace dynamics, etc., to ensure that the stakeholders' voices are brought to the broader team
Developing overall pricing guidelines to maximize platform profitability, managing gross profit targets for projects, achieving market share goals and delivering projects within a designated budget and timeline while ensuring that all regions are informed and aligned with global product development projects, programs and initiatives to deliver results and ensuring applicable company compliance with all relevant country and regional requirements, company regulations, policies and procedures
Providing direction and support to team members in managing base business for sustainability and growth; bringing specific products services, programs and solutions to effectively meet the needs of the patient, physician, provider, payor and, policy maker and address the triple aim
Providing guidance and insight in defining portfolio life cycle management strategy; collaborating in value creation and advance the business case to secure R&D investments from global portfolio management team; proactively supporting and responding to the needs of downstream marketing colleagues; providing leadership in S&OP
Providing leadership, experience and insights in product stage gate meetings; providing leadership and insights to global asset deployment decision making and supporting AOTK processes and other product development processes
A minimum of a Bachelor's Degree is required, with an MBA being preferred
A minimum of eight years of Marketing, Product Management, Product Marketing and/or Branding/Marketing experience is required
Experience & competency in using consumer insights and analytics to develop Brand Strategy, Marketing Plans and translating that into consistent execution plans is required
Business and financial acumen, strategic planning, pipeline preparation, launch excellence and marketing communications is required
Experience in the medical device industry is required
Orthopedic and global experience is preferred
People management experience with a proven track record of talent acquisition and development is preferred.5681170109

106

Senior Strategic Marketing Program Manager Resume Examples & Samples

Define and lead the email/mobile expansion program and lead a cross-functional team across marketing to make progress against strategic objectives
Program manage all aspects of marketing’s email/mobile effort
Provide strategic collaboration on all marketing plans with senior marketing partners
Ensure detailed are crafted so Marketing is positioned to successfully launch all plans that drive email/mobile growth and increased customer reach
Identify capabilities that are needed to support email/mobile growth goals; initiate on behalf of marketing as marketing sponsor, unless sponsorship is otherwise defined
Track, optimize and refine in order to maximize progress at program/portfolio level
10+ years complex program management experience
8+ marketing strategy experience
5+ years of business analysis experience
Experience as a management consultant
Experience creating effective program teams by leveraging resources across a complex organization
Experience working closely with Marketing executives and other senior leaders across a complex enterprise
Project Management Professional Certification

107

Supervisor Strategic Marketing Disneyland Paris Resume Examples & Samples

Lead the Marketing & Sales Annual Operating Plans (AOP) for Germany & Switzerland; using market, competitive, consumer data/insights, past guests’ history and business data to identify key issues, challenges and opportunities and propose appropriate strategies and initiatives
Following pan-European recommendation, will define the country specific annual offers and communication architecture as part of AOP, including timing, length, phasing and frequency of offers/campaigns
Aligns Marketing and Sales strategies with central teams in Paris (Marketing, Sales, Revenue Management)
BA/BS in Economics, Tourism or Management
Minimum of 3-4 years professional experience in Marketing in either Fast Moving Consumer Goods, Luxury, Cosmetic or Travel industry
Proven ability to lead business plan development and present clear recommendations to senior management
Fluent in English and German and good command of French, ideally with an experience abroad (work/ studies)
Proven ability to motivate and work collaboratively with cross-functions peers and multi-cultural teams
Strong relationship management with key business partners
Extensive knowledge of Microsoft Office programs, i.e. Excel and Power Point

108

Upstream Strategic Marketing Resume Examples & Samples

Be energized by working with a team of passionate associates who are committed to developing, supporting, and selling products that perform as intended the first time and every time
Be a self-starter who derives energy from winning as a team
Understanding, defining, and integrating voice of customer (VOC), market needs and competitive landscape to advance product and portfolio business objectives (market insights)
Translating VOC into clear, concise, and compelling clinical and economic evidence generation plans to support product and non-product solutions
Identifying, developing, and communicating an impactful sub-brand strategy for portfolio
Ensuring strong partnerships and integration with engineering, clinical, and regulatory teams and supporting functions to implement shared strategies and development activities
Developing launch strategy and partnering across functions to manage market access, customer segmentation, and value propositions across all stakeholders
Partnering with Aortic Thoracic Downstream Marketing to ensure success launches of new products
Developing effective marketing strategies to grow or defend product adoption within the Abdominal portfolio
Partnering with the marketing communications and downstream marketing teams to ensure successful development and implementation of customer facing promotions
Evaluating market opportunities to determine and help prioritize strategic business opportunities
Developing and executing strategy to engage new surgical specialties in advance of thoracic portfolio of products
Bachelor’s degree in Marketing or related discipline
A minimum of 5 years’ strategic marketing experience in the medical device, pharmaceutical, or life sciences industries

109

Strategic Marketing Intern Resume Examples & Samples

Analyze business and industry data to generate insights to support strategic missions
Synthesize industry reports and competitive landscape to summarize key trends
Conduct personal or phone interviews with customers and stakeholders based globally and summarize interview findings
Undergraduate student of business and marketing
Previous internship/summer job experience in a business role (e.g. sales, marketing etc.) is desirable
Fluent in English and one European language (e.g. French)

110

AIS Strategic Marketing & Business Development Resume Examples & Samples

Management of AIS Japan Region Strategic Marketing
Maintain and further extend strong and effective relationships with major stakeholders of the AIS eco system
AIS eco system includes key customers(carmakers and tier1 suppliers and strategic partners)
Represent interface function to external customers
Represent and act as AIS the “Microchip’s Network and Connectivity Expert Team in Microchip” to external and internal customers
Development of new customers in the region
Support of AIS global Marcom Campaign incl. exhibitions, publications, client engagement initiatives
Support of Product Marketing team by collecting customer feedback for defining new products and business plans
Maintain an up-to-date view on market, customers, system architectures, suppliers, competition, industry trends and standardization
Generate and execute successful marketing strategies for Japanese car makers to support revenue growth
Maintain up to date 5 years revenue forecasts by carmaker

111

Regional VP, Strategic Marketing Resume Examples & Samples

Owner and Driver of evaluation and Recommendations on Future Taylor Morrison Community Positioning
10 to 15 years experience in site selection and market evaluations in homebuilding or similar industry; proven track record of successful new communities and repositioning of existing communities
Experience in guiding teams through data analysis to business decisions; training and coaching and relationship building
Highly proficient in Excel and Word; Working knowledge of SPSS a plus
Local Market Knowledge a plus (Atlanta, NC, Chicago,Tampa, Orlando, Sarasota, Ft. Myers, Naples)
MBA preferred with concentration in Marketing a plus

112

Strategic Marketing Analyst Resume Examples & Samples

Execute analysis that clearly defines industries and markets of interest
Identify industry and market trends/risks/opportunities that impact the business globally
Determine business implications and support development of strategic alternatives
Assess and monitor competitor dynamics and strategies
Develop process and systems to gather and communicate appropriate competitive intelligence to drive strategy development and educate the field on marketplace dynamics
Support marketing programs including customer excellence (Customer Relationship Management, Voice of the Customer, Customer Profitability Analysis, etc.)
Support process technology and New Product Introduction (NPI) projects
Collaborate across multiple functions and multiple business units
Minimum of 2 years of Marketing experience
Strategic mindset with strong analytical and reasoning capabilities
Exceptional MS Office, Excel and PowerPoint skills
Analytical experience with spreadsheet analysis, public presentations, and data management

113

Group Product Director Global Strategic Marketing Resume Examples & Samples

Act as a key liaison between R&D, Sales, Finance, Regional markets, and key customers in identifying emerging, unmet surgical needs; evaluating options; providing guidance and insight to financial models; and providing direction for global growth opportunities and also collaborate with Product Development, Business Development, External Innovation, and outside partners to assess the global market insights, product concepts, marketplace dynamics, etc., to ensure that the stakeholders' voices are brought to the broader team
Providing direction and support to team members in managing base business for sustainability and growth; bringing specific products services, programs and solutions to effectively meet the needs of the patient, physician, provider, payer and, policy maker and address the triple aim
Providing leadership, experience and insights in product stage gate meetings; providing leadership and insights to global asset deployment decision making and supporting product development processes
A minimum of a Bachelor's Degree is required, with an MBA preferred
A minimum of eight (8) years of Marketing, Product Management, Product Marketing and/or Branding/Marketing experience is required
Experience & competency in using consumer insights and analytics to develop Brand Strategy, Marketing Plans and translating these into consistent execution plans is required
The ability to handle complex contract negotiation and development with external partners, including surgeon designers and L&A targets, highly preferred. Legal, compliance, quality, and regulatory partnership experience is highly preferred
Experience in business and financial acumen, strategic planning, business case development, pipeline preparation, launch excellence and marketing communications is required
Experience in the medical device industry is preferred
Orthopedic and global experience is preferred. Experience in joint reconstruction / hip replacement preferred
People management experience with a proven track record of talent acquisition and development is preferred
This position may require up to 30% travel, domestic and international.Marketing

114

Strategic Marketing Associate Resume Examples & Samples

Bachelors in marketing, economics, or other business related field. Additional degrees in related technical field such as Food Science, Biology, Chemistry a plus
Minimum 5 years of relevant marketing experience in B2B food and beverage industry
Proven experience in marketing research, strategic planning and execution

115

Head of Strategic Marketing Resume Examples & Samples

Together with the EVP Marketing & Business Development you will develop and implement a global marketing strategy with clear objectives and KPIs
It is within your responsibilities to lead the execution of the Marketing Strategy
For this you gain acceptance of the plan from key stakeholders (e.g. Executive Committee, internal platforms for Sales and for IP, the marketing organization) and work together with the regional marketing and sales departments to translate the global marketing strategy into local execution plans

116

Budget Analyst Strategic Marketing Finance Resume Examples & Samples

Reconciliation of weekly media EDI feeds between SAP General Ledger and our Media Agency, analyzing error files, and preparation of accounting entries to properly record media financial transactions
Complete approved media budget transfers in MediaTools and SAP MEM systems; and collaboration on the transfers between the Media Agency, SM Connections Team, and Cross-Functional Finance Teams (Brand, Customer, Bottler, and Corporate) as appropriate
Monthly reconciliation between MediaTools and SAP MEM systems in collaboration with Media Finance and Media Agency Partners
Prepare and analyze MCR revenue billings working with marketing/customer team clients and AR to ensure proper transaction recording. Work with AR/3rd parties on aging receivables
Facilitate payments and Capital spend reporting for SM Capital projects for Finance and Marketing Clients
Provide financial support to SM Finance as needed to include journal vouchers, research and analysis, vendor account changes, Intercompany transactions, miscellaneous billings, special projects, etc
Participate as an active member of the North America SM Finance team to help identify and solve problems and issues, fulfill requests for information, ensure timely and accurate completion of critical work, and provide recommendations on streamlining work and finding efficiencies
Providing on-going training and support to Marketing clients on financial processes and procedures as needed
Provide quarterly audit support as needed
Minimum 5 years financial experience required
Experience in working with SAP financial accounting systems preferred
Demonstrated action orientation and drive for results
Strong communication and collaboration skills
Process improvement mindset

117

Strategic Marketing & Research Intern Resume Examples & Samples

Handle the updating of central databases that the team needs accurately updated to reference at a drop of a hat
Assist in the compiling and distributing of tri- weekly tracking overview of territory data
Assist in ad-hoc analytical projects that can include creating early positioning statements for upcoming releases to pulling data on the digital presence of specific stars, to analyzing trends in movie going, etc
Generate transcriptions of our testing materials, both trailers and TV spots, for the purposes of executive reference and review
Be able to actively participate in brainstorm meetings and provide insights
Proofing of reports and presentations before distribution
Enrollment in an accredited college/university for the duration of the internship is required; Marketing, Statistics, Psychology and/or equivalent field of study preferred
Knowledge and passion for film and the industry
Experience with Excel and database management
Strong knowledge/experience with analytics and data
Some knowledge/experience with the production and formatting of visuals, and written reports
Flexible and able to prioritize and re-prioritize within fluid situations
Proven track record of meeting deadlines and working under tight time constraints
Ability to quickly grasp new concepts

118

Strategic Marketing Structural Heart Resume Examples & Samples

Be energized by working for a world-class manufacturer and collaborating on cross-functional teams
Understanding, defining, and integrating voice of customer, market needs, and competitive landscape to advance business objectives
Developing effective marketing strategies to launch, grow, or defend product adoption
Identifying, developing, and communicating an impactful value proposition
Ensuring strong partnerships and integration with product teams, sales, business, and support functions to implement shared strategies
Building the Gore® Brand through product line(s) branding initiatives
Working with key opinion leaders to develop podium, education, and publication strategy

119

Strategic Marketing General Medical Products Resume Examples & Samples

Be energized by working with a team of passionate Associates who are committed to developing, supporting and selling products that perform as intended the first time and every time
Understand our principled approach to engaging customers, fellow associates and external partners which is foundational to our Enterprise culture
Be a self-starter who derives energy from winning as a team is well suited to succeed in this commitment
Understanding, defining and integrating voice of customer, market needs throughout the value chain
Developing clear, concise, and compelling market positioning aligned with product concept
Developing effective marketing strategies to launch, grow or defend product adoption
Identifying, developing and communicating an impactful value proposition
Partnering with the marketing communications team to ensure successful development and implementation of customer facing promotions
Collaborating with global teams and channel partners to ensure development and integration of regional marketing initiatives
Initiating, understand and apply market research
Building the Gore brand through product line(s) branding initiatives
Contributing to development of business model
Tracking, evaluating and reporting on ROI for market strategies
Working with key opinion leaders to develop podium, education and publication strategy
A minimum of 5 years strategic marketing experience in the medical device, pharmaceutical, or life sciences industries

120

Business Innovation & Strategic Marketing Internship Resume Examples & Samples

The ability to strategically analyze and benchmark various offering options
The ability to conduct financial analysis and financial benchmarks of companies and competitors
An understanding of strategic marketing, competitive communication and positioning, and strategic analysis concepts
A customer-driven mindset and focus
Numerical capabilities, ability to manage large volume of data
Analytical mind, and an ability to synthesize information
Basics of Marketing and Finance
New technologies oriented
Technical interest for IT, e-health, environment, geosciences
Interest for Risk Management and Insurance Sector

121

Strategic Marketing Planner Resume Examples & Samples

Deep understanding of the business and its strategies
5+ years of experience in marketing, with a focus on marketing and communications strategy and planning
Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results
Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts

122

Strategic Marketing Copywriter, Asia Pacific Resume Examples & Samples

Lead the agency’s regional Awards function, supporting markets with industry award submissions through the development of exceptional and compelling content
Craft written entries that follow a prescribed criteria that covers the situation, objectives, strategy, execution and results of a campaign
Maintain a strong working relationship with the local marketing contacts in each Asia Pacific market, and globally, driving a coordinated response to award submissions and specific business-relevant marketing initatives
Broaden the scope of award programmes entered beyond the traditional PR industry awards highlighting innovative, creative, flat-out-awesome work
Work with and obtain support from senior account leads throughout the awards production process
Find ways to creatively promote success to help inspire creativity among the client teams
Equip local marketing contacts with award production skills through tailored training and development initiatives
Set the benchmark for quality across all components of the award submission
Manage Weber Shandwick’s Asia Pacific internal awards programme from the call for entries, online submission process, through to judging process and the awards ceremony
Analyse industry award results and provide insights to senior leaders
Provide guidance and production support where required to local teams developing supporting content for award submissions
Manage all related administrative tasks including calendar of award deadlines, notifications to local teams, results reporting and analysis

123

BB Strategic Marketing Intern Resume Examples & Samples

Commercial
Marketing via B2B relationships
Distribution Sales
Product Knowledge
Technical
Transactional and Value Chain (position for growth)
Price Management
Evaluate pricing in the market vs competition
Articulate future price actions in support of growth
Evaluate Sales performance
Evaluate Channel Partners based on “cost to serve”, scalability, etc
Junior or Senior in an undergraduate degree program

124

Global Strategic Marketing Coordinator Resume Examples & Samples

Provide support on integrated campaigns including competitive analysis, industry research, and consumer insight compilation
Support specific strategic marketing programs with timeline development, cross functional integration, and detailed execution
Support the Bold is Beautiful philanthropy program at Benefit with employees through facilitating company involvement, and working with international markets to organize and support new charities
Lead organizational projects on the team (charity overviews, strategic plans, project calendars and monthly global newsletters)
Provide analysis of new product and materials launch performance
Help collect data from international markets (includes global marketing meetings, scheduling calls, and organizing feedback from key markets)
Provide support on markets’ requests
Assorted administrative duties to support meetings, conferences and team travel
Must be a self-starter with strong marketing skills, a passion for the beauty industry, and impeccable organization and attention to detail skills
Required: BA or BS in marketing, business, or strongly related field with a GPA of 3.0 or higher
1 year of work experience or equivalent relevant internship experience in marketing
Have an understanding of basic marketing principals, college level marketing coursework required
Strong passion for the beauty industry including a working knowledge of trends, products, and brands
Detail oriented, organized and ability to meet deadlines
Excellent written & verbal communication skills
Proficient in Microsoft Office Suite: Excel, PowerPoint, Word
Experience with Photoshop a plus
Must be enthusiastic, motivated, responsible & have a sense of humor

125

Product & Strategic Marketing Head Resume Examples & Samples

8+ years of experience in product marketing and/or relevant marketing, product management, or business experience
Bachelor’s in business or marketing
Very strong written communication skills
Willing to travel 25%
Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties

126

Strategic Marketing Intern Resume Examples & Samples

Excel, Word, and Powerpoint experience
Keen attention to detail – proofing, editing
Communication and organizational skills
Team work
Pursuing B.S./B.A. in Business, Life Sciences/Health related area, or a combination of both Business and Life Sciences/Health area preferable
Prior experience in Life Sciences industry preferred
Detail oriented and highly organized

127

Strategic Marketing for Automated Driving System Resume Examples & Samples

BSEE or related
5+ years of experience of marketing for embedded processors, microcontrollers and/or FPGAs
Outbound marketing experience
Hands-on knowledge, or experience, of automotive applications, requirements and standards (i.e. quality requirements, safety requirements, automotive customer expectation/design cycle)
Fluent in English (written and verbal)
Willing to travel internationally
Experience with media interviews and promotional collateral authorship for public consumption
Experience with Advanced Driver Assistance System (ADAS) / Computer Vision and Deep Learning / Artificial Intelligence technologies
Experience managing partnerships and/or closing deals in the automotive arena
Technical experience with embedded processor and/or programmable logic system design

128

Account Strategic Marketing Planner Specialist Clients & Industries Marketing Resume Examples & Samples

Strong project management, organization and communications (both oral and written) skills
Experience working in or with financial services and/or professional services organizations
High level of comfort with ambiguity and fluid priorities; strong problem-solving skills aligned with flexibility
Ability to manage multiple, and often complex, priorities and clients with varying degrees of involvement
Ability to make connections and work collaboratively in a highly matrixed environment
Passion to interpret data to illustrate the success of a marketing campaign geared toward strategic clients
2+ years of experience in marketing, with a focus on marketing strategy and planning
Undergraduate degree, ideally with a focus in Marketing, Communications, Public Relations or a related business field; Master’s degree a plus

129

Manager, Global Strategic Marketing Resume Examples & Samples

An Advanced Degree preferred (i.e. MBA, MS)
A minimum of 8 years of relevant business experience is required
3+ years in Marketing or related experience is required
Experience in the healthcare industry is preferred
Experience with software product management and marketing is strongly preferred
Experience with Marketing Excellence/Mastery, including Launch Excellence principles is preferred
Experience in product development including needs assessment, portfolio management and product lifecycle management is preferred
Proven ability to work in a Global matrix organization preferred
Demonstrated experience developing and leveraging customer insight preferred
This position may require up to 30% travel including both domestic and/or international3339170228

130

Strategic Marketing Analyst Resume Examples & Samples

Assist in the completion of Feasibilities: Manage feasy tasks, including conducting fieldwork, gathering data from the competitive database(s) and other secondary sources, and compiling the information into the Feasy format
Prepare and maintain pricing charts by collecting pricing, absorption and incentive data for competitors near potential land acquisitions or existing communities
Assist in preparing the Division Strategic Plan (DSP), which is the top tier document that sets forth the strategic vision for the Division over a one to three year planning horizon. Understand the different sections of the DSP. Gather primary and secondary data, assist in data analysis, and contribute to production of the DSP presentation
Assist in and support other quantitative/qualitative strategic marketing projects in the Division
Understand Pulte Concepts, especially Target Consumer Groups and how the needs and wants of the consumer relate to Division projects
Recommend the house plan lineup and specification level for new land acquisitions based on the targeted consumer groups
Maintain the house plan library
Demonstrate detailed understanding of the Market. Actively research communities and submarkets, compile market information, and maintain extensive knowledge of the division’s projects and consumers
Update and maintain databases. Understand applications and limitations of data as it relates to Feasibilities and DSP
Understand all tools and software, including database applications, mapping software, and document templates used in Feasibilities and DSP
Knowledge of Microsoft Office, including Excel. Knowledge of other database software a plus
Strong organizational/planning, analytical, and interpersonal communication skills
Ability to communicate and write effectively, analyze data, and be creative

131

Senior Strategic Marketing Analyst Resume Examples & Samples

Manage and execute feasibilities. Master feasibility tools and fieldwork processes, collect primary and secondary data, assemble and analyze information, and make initial recommendations to Strategic Marketing Dir/Manager/Area VP
Collaborate on production of the OSP. Manage data collection and assemblage of all the pieces of information required for the Market OSP. Make initial conclusions and recommendations to the Strategic Marketing Dir/Manager/Area VP regarding Market information
Master competitive database(s). Maintain data accuracy. Perform database updates and maintenance. Demonstrate a thorough understanding of sources, applications, and limitations of the data. Perform data analyses, and make recommendations regarding data to Strategic Marketing Dir/Manager/Area VP
Manage additional quantitative and qualitative market research projects to support the Strategic Marketing needs of the Division. Supervise Analysts and other Strategic Marketing personnel on a project-related basis
Effectively communicate and collaborate with Strategic Marketing Dir/Manager/Area VP to execute strategic marketing projects
Coordinate with other departments within Pulte to execute projects. Demonstrate detailed knowledge of how the different departments contribute to feasibilities and the OSP
Minimum Bachelor’s Degree in Behavior Sciences, Market Research, or Marketing
Valid Driver’s License because driving is an essential function of this position
Minimum 3-5 years experience in market research or related field
Extensive knowledge of database management software and descriptive statistics
Ability to analyze data and effectively communicate results

132

Strategic Marketing Internship Resume Examples & Samples

Tenacious and results orientated, strong team player
Ability to establish and maintain strong professional relationships
Data mining skills and capacity to express reality through models and the other way round
Engineer or Economics degree
Fluent in English communication

133

O&G Menat Strategic Marketing Analyst Resume Examples & Samples

Develop and share a thorough understanding of the regional market dynamics and competitive environment across the O&G portfolio including but not limited to
Masters or at least Bachelor’s degree preferably in a technical discipline
Minimum 5 years’ experience in Sales & Marketing with demonstrated marketing experience and command of marketing tools and techniques
Demonstrated understanding of the broad O&G market, regional business climate and practices
Knowledge of GE O&G Products & Services
Strong oral and written communication skills and demonstrated presentation skills
Some experience working operationally in a GE Business
Good inter-personal and leadership skills
Ability to work across functions and organizational boundaries to quickly mobilize stakeholders and resources
CLP graduated

134

Strategic Marketing, AGS Strategy Resume Examples & Samples

Work closely with business heads and project teams to develop AGS strategy; evaluate and calculate value in support of new business proposals as well as marketing of strategy
Distill business segment information and create marketing collateral used to promote future business such as case studies, presentations, and product documentation
Track business operations metrics and roll-up regional metrics such as revenue, follow-on business, project margins, and P&L
Assist with annual strategy development process for AGS and update multi-year strategy plans
Generate competitive analysis of services business including market research, competitive activity, customer needs; assess competitive advantages and recommends techniques and product enhancements to increase market penetration
Prepare management presentations, reports, financial performance, and development roadmaps
Drive and execute an effective interface with product groups to communicate critical market needs and time requirements
MBA; 10+ years of experience developing and communicating strategy, preferably in the Semiconductor industry

135

Central Region Strategic Marketing Planner Resume Examples & Samples

Drives overall regional marketplace strategy, planning and priorities, working with regional CM-MM professionals
Drives collaboration between the businesses, industry and other communications colleagues to drive strategic marketing campaigns aligned with priorities and campaign activity optimization
Responsible for marketing issue escalation and resolution for regional markets and Managing Partners related to marketing activations
Collaborates with Campaign Management leaders to recruit onboard, coach and mentor new hires
Ensures local messaging and content for national campaigns aligns with purpose and intent of national program
Collaborates with PR/Communications to help identify key market opportunities
Develops strategic briefs (business case) for prioritized marketing campaigns; drives approval process for campaigns with key leadership
Develops innovative program/whitespace marketplace activities
In conjunction with Markets & Relationship leader, develops, maintains, and drives prioritization of marketing activities for specific areas of responsibility (1 large market and 1-2 small markets)
Develops the local marketplace strategy and plan; project manages, oversees execution and delivery of activations including speaker engagement, coordinates logistics and promotional activities
Manages local market activation timelines, budgets, risk approval and ROI metrics
Engages Marketing Services (Social media, events, creative) in execution of campaigns; oversees campaign activations in conjunction with Marketing Services
Collaborates with marketplace sales executives to identify and prioritize target clients and potential connections to build relationships and drive lead generation for applicable events
Drives targeting activities in the assigned market(s)
Serves as marketing advisor to key stakeholders and assists with articulation of value propositions, develops marketing objectives in support of key priorities and serves as connection point across the firm
Brings innovative thinking and marketing practices to all marketing activities
High level of comfort with ambiguity and fluid priorities
Ability to manage multiple, and often complex, priorities with varying degrees of involvement
Executive presence, professional client service manner, demonstrated ability to take initiative
Advanced communication skills – across variety of stakeholder groups – with ability to be agile and manage change
Bachelor’s Degree in Marketing, Communications, English or related business field; Advanced degrees preferred

136

Strategic Marketing Co-op Resume Examples & Samples

Conduct in-depth competitor product and capabilities analysis, including detailed comparisons of product and service features, capabilities, pricing and applicability
Conduct in-depth market analysis to project current status and future developments & trends
Research white papers in the areas of connected car, internet of things, telematics, etc., secure those relevant to CoSe objectives, and identify and support the development of Bosch white papers in the same areas
Support and participate in industry conferences, tradeshows, symposiums, etc
Support the development of presentation materials for internal and external audiences
Create and update content for internal Bosch social media
Participate in status meetings, strategy sessions, product development discussions and overall daily team activities
Work as an essential contributor in a start-up environment: a very flexible and evolving business team, understanding and accepting that change will be a constant element
Present final research results to CoSe Leadership at the end of the internship period
Actively pursuing a Bachelor’s degree in Business Administration with a major in Finance or Marketing. Active Master Student preferred
Preferably entering Senior year of program
Affinity for numbers and statistics
Strong academic performance record
Previous work experience/internships in a strategic marketing, marketing communications, advertising or business development role is a plus
Knowledge/interest in social media required; study of smart phone applications, user experience analysis, and/or app development is a plus
Awareness of telematics technologies, the connected vehicle, or “the internet of things” is a plus
Dynamic thinker with a “team-first” and “can-do” attitude including readiness to take on responsibility and a strong entrepreneurial personality
Ability to work independently with minimal direction or supervision
Ability to create studies, reports and presentations in core business software such as MS Word, Excel and PowerPoint

137

Strategic Marketing Planner Innovation Programs Resume Examples & Samples

In conjunction with Business Chief Marketing Officer (BCMO) and lead SMP, develop, maintain, and drive prioritization of all marketing activities for specific areas of responsibility
With BCMO, lead SMP, and PPMD stakeholders as appropriate, vet requests for marketing support within areas of responsibility
Work with BCMO, lead SMP and stakeholders to initiate and support development of strategic marketing campaigns in support of priorities
Collaborate with PR team to drive media coverage when applicable
Develop strategic briefs (business case) for prioritized marketing campaigns; drive approval process for campaigns with key leadership
Engage other SMPs to coordinate campaign activities and pull in other capabilities, as appropriate
Along with Marketing Services, develop metrics and KPIs to assess campaign success at the campaign, activity and channel levels to inform future campaign tactics
Strong negotiation and problem solving skills; flexibility and adaptability
Ability to work in a virtual environment
10+ years of related experience in marketing, with a focus on marketing and communications strategy and planning

138

Strategic Marketing Planner Managed Risk Services Resume Examples & Samples

In conjunction with Business Chief Marketing Officer (BCMO) and lead SMP, develop, maintain, and drive prioritization of all marketing activities for Managed Risk Services
Work with BCMO, lead SMP, SMPs from Industry/Market Offerings and stakeholders to initiate and support development of strategic marketing campaigns in support of priorities
Manage the overall portfolio of campaigns and activities to ensure proper prioritization and utilization of appropriate resources
Partner with SMPs from Industry/Market Offerings to develop strategic briefs (business case) for prioritized marketing campaigns; drive approval process for campaigns with key leadership
Engage Campaign Management in execution of campaigns; oversee, in conjunction with Marketing Services, delivery of campaigns
Serve as a liaison between key stakeholders, Marketing and Communications, and other areas of the business and the larger firm (e.g. Analyst Relations, Alliances)
Plan and manage marketing budgets for campaigns in conjunction with Campaign Management; collaborate with SMPs from Industry/Market Offerings on planning and marketing budgets
Serve as marketing advisor to key stakeholders within areas of responsibility – assist with articulation of value propositions, develops marketing objectives in support of key priorities and serves as connection point across the firm
Bring innovative thinking and marketing practices to all marketing activities
Ability to design campaigns that are measurable
Strong persuasive skills; able to gain consensus through influence

139

Media & Entertainment Sector Strategic Marketing Planner Senior Marketing Manager Resume Examples & Samples

15+ years in a series of marketing or channel positions, involving marketing and communications strategy development within a complex organization
Strong performance in developing, managing and executing multichannel marketing programs for B2B organizations
Expertise in designing and executing B2B content marketing, social-media and digital campaigns
Experience managing creative agency resources in support of campaign development and execution
Proven experience in providing counsel to senior management
Self-motivated, confident individual who enjoys working as part of a team
Strong negotiation and presentation skills required
Previous experience in Media & Entertainment and/or Telecommunications and Technology sectors preferred
Bachelor’s degree required; master’s degree preferred
Preferred location: Los Angeles, Silicon Valley/San Francisco Bay Area, New York/Boston, Chicago

140

Product Consultant, EAB Strategic Marketing Resume Examples & Samples

Work with RFP Proposal Management team to ensure RFP response documents feature the most compelling arguments, prose, and presentation
Analyzing and communicating “win themes” from internal intelligence and RFP documents
Collaborating with stakeholders to develop strategy and prioritization for sales pursuits
Author key components of written RFP responses
Develop presentation decks and other associated collateral as needed, based on existing materials or created from scratch
Identify how RFP response played out in practice and incorporate insights into future pursuits
Demonstrated ability to create and manage both team and individual projects
Experience with RFP writing
Experience in marketing higher education services
Experience with consultative sales

141

Strategic Marketing Lead-immunology Resume Examples & Samples

Bachelor’s degree required. Master’s degree preferred
Minimum of 10 years of pharmaceutical industry experience including strategic roles in brand marketing and market access
Deep understanding of the US Immunology ecosystem
Demonstrated strategic thinker with entrepreneurial mindset including experience writing and presenting strategic business plans

142

Project Manager, Sales & Strategic Marketing Resume Examples & Samples

Provide project management, support and collaboration with the Sales, Product Management and Marketing departments
Manage strategic marketing initiatives to include principal engagement, custom fair re-positioning and corporate engagement initiatives
The role will also support special programs, such as our Principals’ and Customer Advisory Boards and Reading Summits
Will assist in planning for season kick-offs and coaching to ensure field implementation of all sales programs
Create and support tools to increase revenue and traffic at the Book Fairs with a focus on innovation and new program development
Understand and support principal engagement reporting in Customer Connect and the resulting analytics
Provide administrative support to the Sales department as needed
Prior training and coaching a plus
Prior experience with event management a plus
Overall administrative skills to include Outlook, Word and Excel; high-level PowerPoint experience
A proven communicator with ability to create and maintain relationships with internal and external customers – ability to engage team members from senior leaders to field staff
Provide support in the development and implementation of new and/or existing programs and materials
Manage cross-functional team efforts to integrate and implement program

143

Strategic Marketing Intern Resume Examples & Samples

Increase the visibility of DES through the development and execution of a marketing framework which includes marketing disciplines such as messaging, content, robust digital marketing, brand and advertising, internal/external communications and curating special events
Activate the strategic marketing plan, focusing on the following areas
Act as lead for agency support to execute marketing materials for DES
Lead coordination of key industry events for DES which includes logistical planning for the team, securing booth space and design, and creating customer marketing material specific to the event
Support DES internal and external communications, market insights and product development
Develop marketing process to enable DES to quickly and broadly communicate wins, updates, thought leadership, etc. to all marketing channels effectively – includes how DES will leverage SalesForce, Pardot and other sales / marketing tools most effectively
Engage with Building Technologies and Services marketing to leverage their best practices for DES including utilizing them as a marketing channel to raise DES awareness
Bachelor’s degree (in process) in marketing or equivalent with MBA in progress (optionally)
Experience in marketing, communications, and public relations at large organizations
Demonstrated successful experience in key marketing disciplines such as brand and advertising, digital marketing, communications, events, public relations, customer segmentation and data analytics
Commitment to working with leadership and in cross-functional teams
Solid communication / organizational skills
Preference for experience with a technical product

144

Strategic Marketing & Innovation Senior Finance Business Partner Resume Examples & Samples

CIMA/ACA/ACCA qualified with experience (other financial qualifications will also be considered)
FMCG marketing finance experience
Building innovation business cases, with a strong understanding of value chains and commercial levers, ideally with experience across multiple geographies
Proven track record of commercial finance P&L leadership, ideally on global brands
Building cross functional relationships and ability to influence & challenge very senior leaders
Strength in analytical reasoning and numerical analysis – able to distil complex financial concepts / data to non-finance audience
Strong understanding of financial and accounting processes
A relentless drive and leadership impact to get things done

145

Director of Strategic Marketing Resume Examples & Samples

Develop and own GN “point of view” and strategy for the Nutrition and Health categories (directing a team of 1-2 direct reports in doing so)
Help create a cross-product position for Glanbia Nutritionals with customers in the category – advising on which of our products and capabilities would be attractive to customers in the category and why
Use category insights to drive innovation efforts for the category, working closely with Product Strategic Management and R&D to identify and realize new product development opportunities
Work with insights team to generate deep category, customer, consumer and competitor insights from multiple sources including primary research, secondary data sources, industry tradeshows/events, customer interactions
Develop and communicate category strategy and point of view regularly to both Product and Commercial organizations through standard reports and in key planning forums to inform key decisions
Partner with sales team to help build and convert the opportunity and project pipeline in the category
Partner with the VP to build the team’s overall capabilities around category strategy and development
Must possess a Bachelor's degree (B.A./B.S.) from four-year college or university; Masters degree or MBA preferred
Open to business oriented or technical/ scientific educational backgrounds
A minimum of 8 year related experience and/or training; or equivalent combination of education and experience
Strategy, Business Development or Strategic Marketing experience in a Ingredients or Food/Beverage company preferred
Knowledge, experience and relationships with customers in the Sports Nutrition and/or Supplements categories preferred
Previous business management experience
Excellent strategic management skills
Organizational insights and emotional intelligence to work effectively in highly networked, globalized business organization
Ability to build bridges across different functions and regions
Strong strategic thinking capabilities, business and financial acumen
Ability to effectively capture and synthesize information into meaningful insights that drive to tangible outcomes for the organization
Ability to operate globally in internal, customer and industry settings
Ability to effectively collaborate, lead and influence in a matrix environment across the organization – e.g., with commercial organization, product management, R&D and marketing functions – on a global basis
Understanding of innovation processes
Knowledge of food/beverage/supplements/ingredient industry, competitive landscape and key trends is a plus

146

Strategic Marketing Specialist Resume Examples & Samples

Developing and implementing the five year business plan called STRAP and the annual strategic and operating plans
Partner with Product Marketing Managers and sales team to conduct VOCs/OVOCs and provide input into the strategic product roadmaps, representing the needs of the region
Analyze product performance, identifying issues and executing preventative and corrective actions to achieve regional sales commitments, including promotions, campaigns and channel development activities
Developing additional business/ product opportunities through new platforms and various alliance formats
Providing strategic insight, analytical rigor and financial assessments of potential growth markets opportunities
Experience: The successful candidate will have a minimum of 5-10 years’ experience in similar role. He/she must have success leading Market development that resulted in sales and profit growth. This proven track record is critical for a successful candidate
The ideal experience base for this position would include a hybrid of strategic marketing and market development. He/she is an excellent broad-based business thinker who can collaborate effectively with peers and executive functional and senior business line leaders
Competencies and abilities
Results growing a business with profitable, organic and acquisition-oriented initiatives that leverage a company’s core technology, cost and competitive advantages
Proven ability to develop, communicate and influence within complex and matrixed organizations; proactive communicator and team builder approach

147

Strategic Marketing Intern Resume Examples & Samples

Supporting on reporting and data analysis
Supporting marketing team on admin and logistics tasks
Support in the creation of marketing materials such as case studies, marketing-related articles
Supporting on presentations preparation
Supporting on other daily job from vertical marketing
Bachelor’s degree or above in marketing, or with specialization in one of the verticals
Good communication skills and teamwork
High written communication skills
Understanding of software/exposed with digital technology is a plus
Fluency in Chinese Mandarin and English

148

Strategic Marketing Program Manager Resume Examples & Samples

Bachelor’s degree required, preferably in English, Communications, Marketing, Public Relations, Journalism or a related field
A minimum five years marketing and communications experience preferably in a health care setting or project/consulting environment
Demonstrated writing excellence including the ability to write original material effectively, clearly and quickly, and edit material for tone, grammar and punctuation
Experience executing communications through a range of tools including web content management systems, email distribution systems like Lyris or Constant Contact, digital media screens and image editing software
Experience developing slide presentations and templates, including content and graphics
Generalist experience in a range of marketing and communications functions including employee communications, event management, web design/development, social media and direct mail
Excellent written and verbal communication skills including ability to work effectively in both independent and team-based situations with co-workers, vendors and others
Video and video editing skills a plus
Proficiency in Word, PowerPoint, Prezi, Haiku and other presentation software, Excel and Outlook
Demonstrated writing skills and sound editorial judgment regarding publication content, design, and effectiveness
Proven experience with and aptitude for electronic communication tools
Strong interpersonal and communication skills overall to relate appropriately and effectively to a diverse audience
Ability to understand and communicate complex ideas, including problem-solving skills necessary to gather and interpret data and to diagnose needs
Highly organized; understanding of and ability to meet multiple deadlines on various projects and initiatives. A self-starter who can work autonomously and manage multiple projects simultaneously
Advanced interpersonal group skills to work effectively as a part of various teams/projects/initiatives
Judgment and maturity along with the ability to manage confidential information
Ability to collaborate with the Communications team in developing communication tactics and content, tackling priorities head-on, and displaying sound decision-making ability
The ability to operate effectively in a dynamic, fast-paced environment. Strong customer service orientation

149

Strategic Marketing Measurement Analyst Resume Examples & Samples

Support assigned regional business partners with insight to drive marketing investment performance
Assess the impact of marketing activities to drive business performance
Degree/Diploma in business, marketing research or statistics or other quantitative degree
3-5 years in an analytical business supporting marketing
Excellent data analysis skills: connecting dots, generating insights and making actionable recommendations
Cross-functional team player, and collaborator with excellent communication, influencing, and relationship-building skills at all organizational levels
Accountable/reliable, timely and showing pride in ownership of projects to ensure projects are delivered at the utmost quality
Mastery of Excel, Excellent PPT skills and experience with SQL
Excellent project management skills; able to deliver projects with consistent high quality and on time

150

Strategic Marketing Leader Cell Therapy Resume Examples & Samples

Performs industry trend analysis, market share and competitive analysis
Identifies and determines the market opportunity in adjacent spaces to cell processing, cord blood banking or point-of-care market where the current product portfolio can be
Provided market insights and analysis for business development opportunities
Develops and executes on market research plans to evaluate market opportunities for the Cell Therapy business
Works closely with regional Field Marketing and Commercial teams to closely track market place trends, competitive activity and customer needs
Identifies potential new business models
Works closely with Product Management and R&D to provide input to the product development roadmap
Defines brand nomenclature, value propositions, and competitive positioning claims roadmap for new products
Develops relationships with key professional societies to identify key opinion leaders and new technologies
Develops GE’s Cell Therapy corporate brand strategy including developing positioning, value proposition and core messaging and partners with Advertising & Promotion and Communications to develop a communication strategy
Bachelor’s Degree in Business or scientific discipline
Minimum of 5+ years’ experience in marketing, product marketing or related field
Marketing expertise in market & customer insights, product commercialization and branding
Experience managing a global brand or product portfolio
Strong project management skills and cross functional collaboration - able to collaborate effectively with various functional partners
Strong influencing skills – ability to motivate individuals and demonstrate organizational influence
Strategic thinking – able to independently design/identify ideal approach to answering complex business questions
Excellent oral, written communication and presentation skills
Masters of Business Administration
Independence- able to manage workload with limited guidance and support in prioritization

151

Strategic Marketing Measurement Manager Resume Examples & Samples

Establish the methods and approaches to measuring drivers of marketing performance
Provide thought leadership in marketing analytics and technical innovation by working collaboratively with our supplier partners and HP cross-functional teams
Help to activate frameworks and tools with Regional Analytical teams to drive business results
Serve as support for Senior Level team to drive insight as part of the strategic planning process
7+ years relevant professional work experience, working on analytics team with increasing accountabilities. Global experience desirable
Knowledgeable in market-mix modeling, ROI modeling, and other forms of marketing evaluation
Experience with media & advertising viewing and measurement data and techniques. Work with TV and digital media spaces is desirable
Comfortable leading and mentoring junior analysts
Possess intellectual curiosity and has strong action oriented problem solving skills
Proven track record of providing insights which have driven positive business results

152

Director of Strategic Marketing Resume Examples & Samples

Oversee and/or develop and write creative ideas integral to capturing integrated revenue for Meredith
Craft Meredith health story presentations/modules
Keep abreast of, and share with overall marketing team, news, trends and innovations taking place among advertisers and by media competitors within the health space
Work with brand marketing teams, as well as editorial, video and ad product to create “off the shelf” selling opportunities

153

Director of Strategic Marketing Resume Examples & Samples

Oversee and/or develop and write creative ideas integral to capturing integrated revenue for Meredith in the food and consumer goods space
This position may oversee 2-3 direct reports
Craft Meredith food story presentation
Keep abreast of, and share with overall marketing team, of news, trends and innovations taking place among food and cpg advertisers and by competitors within those spaces
60%

154

Strategic Marketing Executive Resume Examples & Samples

Establish and maintain key relationships across stakeholder organizations to understand business and marketing needs, translating those requirements into actionable features/functions and capabilities on core Marketing / Seller platforms
Lead and manage a team of MarTech experts to deliver functionality on-time, within budget and according to key business and marketing SLAs
Derive and maintain platform Roadmap that envisions future state seller and marketer capabilities
Participate and lead critical cross-functional marketing technology initiatives that 'connect' platforms to provide a single view of the customer across bank owned and 3rd party marketing channels, including Marketing Cloud
Guide the future state Roadmap, ongoing build out and maintenance of existing Specialist Seller websites that provide a highly compelling customer and associate experience that is fully intertwined with broader Marketing technology ecosystem
Provide expertise to key partners as primary channel owner for personalized outreach via Salesforce Marketing Cloud and the use of Journey Builder platform
Act as key liaison to primary vendors for Marketing Platforms
Participate as Subject Matter Expert on various Marketing and business initiatives across Global Wealth Investment Management, Consumer, Home Loans, Edge, Small Business and Financial Center Channel
BS/BA with 10 years of experience in technology and marketing

155

Strategic Marketing Planner Manager Technology Resume Examples & Samples

Deep understanding of industry areas within TMT and key dynamics such as
10+ years of experience in marketing, with a focus on marketing and communications strategy and planning
Undergraduate degree, ideally with a focus in Marketing, Communication, English or a related business field

156

Manager, Global Strategic Marketing Resume Examples & Samples

Commercial Results - Achieve worldwide business plan objectives of sales, net income, gross profit, inventory and price on an annual basis. Manage expenses within budget. Increase company’s leadership position in trauma market
Brand Strategy - Contribute to the development of global brand strategies for products, services, programs and other key initiatives, including establishment of value proposition, targeting & segmentation, positioning, global branding, product launch and lifecycle management
Product Launch - Responsible for leading and executing impactful worldwide product launches. Specific responsibilities include the development of brand strategy, marketing materials for all key stakeholders (salesforce, surgeons, hospitals, patients, payers, etc.), price strategy, promotional plan, product training plan (salesforce & surgeons), product forecasting, inventory roll-out plan, sales tools, etc. Lead coordination with Regional Marketing teams and other key stakeholders
Portfolio Planning & Product Development - Contribute to multigenerational portfolio plans aligned to company strategy. Partner with R&D and Strategic Alliance counterpart to lead product development programs. Responsible for contributing to product scope, providing design inputs, validating product design, and development of launch messaging and materials, set configurations, etc. Leverage strong understanding of product development process and functional
Areas (quality, regulatory, etc.) to ensure on-time launches
Business Development– Identify external partners to target for acquisition or strategic partnership to fill gaps in the portfolio or create competitive differentiation. Develop business cases to gain internal support for proposed partnerships/acquisitions
Customer Insights and Analytics - Partner with Business Insights & Strategic Marketing to execute market research initiatives around customer needs and product validation. Provide technical expertise to assist in their execution. Stay connected with market needs through frequent interaction with customers (co-travel with sales consultants, attendance at industry meetings, review medical journals, etc.)
Business Planning & Execution - Work closely with manager to develop business plans related to area of focus (i.e. business segment, product, region, etc.). Collaborate with other functional areas to execute plan. Apply understanding of the sales process to develop well positioned market messaging that can drive customer behavior. Partner with the sales force and field marketing to effectively deploy
People Management - Position typically does not involve management of direct reports, but will provide direction and mentorship to junior members of the DePuy Synthes team. The position involves extensive interaction with external partners requiring collaboration and management of the partner resources and development processes
General Business Support - Develop strong relationships with surgeon customers and key targets. Partner with Professional Education & Tradeshow groups to build promotional plans around key events and provide on-site support. Partner closely with Regional Marketing and Sales Teams to gather input on customer needs and ensure strong alignment with product and company strategy. Be responsive in responding to requests from customers and sales consultants. Work collaboratively with functional areas and Strategic Partners to ensure business issues are addressed
A minimum of a Bachelor’s Degree is required; An MBA is preferred
A minimum of five (5) years of progressive business experience in Marketing and/or Product Development is required
A minimum of two (2) years of experience in Medical Device or other healthcare regulated environment is preferred
The ability to work in a hands–on, fast paced, customer focused environment; Worldwide or international experience is preferred
This position requires approximately 30% travel including weekends. Travel includes both domestic and international travel. English speaking is required.000019PL

157

VP of Strategic Marketing Resume Examples & Samples

Lead and direct the N.America Marketing function across the Business to deliver against agreed Regional marketing goals and objectives
Drive effective and efficient ways of working across all parts of the marketing function
Drive and support cross-function collaboration between the marketing, general management, commercial and Business development teams to advance our Taste & Nutrition Strategy across our End Use Markets/Channels/Geographies
Act as a partner and thought leader both commercially and technically, working cross functionally to develop actionable commercial marketing strategies for our largest customers and prioritized markets
Partner with Innovation/R&D leadership to inject market and competitive intelligence into the development of the Innovation funnel
Accountable for the embedding and evolution of the Taste & Nutrition Discovery Center
Continually communicate the strategy and impact of the function and the business across multiple stakeholders
Drive the development of a high performing, strategic marketing team, fully integrated into our End Use Market/Channel/Geographical Business teams
Support the development of all marketing teams and team members through coaching, feedback, and ongoing development initiatives
In a structured approach, facilitate information and knowledge sharing forums across the function
Be a strong change agent with energy, passion & enthusiasm to strengthen teams, structure, and culture and advance the position and impact of marketing among business leaders
15+ years progressively responsible, post baccalaureate experience in a related capacity or food industry role
Experience in a highly advanced marketing led organization
Experience in a strategy planning role, focused on influencing organizations and people
Experience working in a top tier strategy consulting organization a plus
Proven project leadership skills in highly matrixed organizations
Demonstrated ability to formulate long term strategies for growth
Excellent communication (verbal and written)
Leadership and management (of employees, projects and agencies)
Creative, innovative and dynamic demeanor
The ability to manage multiple, complex priorities within demanding timeframes
Demonstrated ability to think strategically and act tactically
Proven resource optimization, team management and development skills

158

Strategic Marketing Resume Examples & Samples

Help the strategic marketing team in mapping out 1-2 new strategic themes, including market landscape
Perform market research in areas of strategic interest to GE Ventures
Work with communications to support implementation and campaign planning as needed
Support marketing to implement brand strategy to internal and external target audiences
Manage project plan and set up regular operating rhythms on implementation tasks
Bachelor’s Degree in marketing, business, or related field or in progress
Experience with segmentation, salesforce, database management, market research. Relevant undergraduate and/or graduate level work and course work to be considered
Some course work or prior experience in the Healthcare industry as well as marketing, market research, strategic marketing, or marketing operations preferred
Proficiency with Microsoft Suite including: Word, Excel, PowerPoint, and Outlook
Excellent communication skills- demonstrated ability to digest complex information into a clear message
MUST submit application for employment through COS (internal candidates) or www.gecareers.com (external candidates) to be considered for this position
MUST be at least 18 years of age
MUST be willing to comply with pre-employment screening, including but not limited to, drug testing, reference verification and background check
MUST be willing to travel up to 10% of the time
Legal authorization to work in the United States is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening
Completed one semester of an MBA program
Educational background in Biology, Biomechanical Engineering or other related field
Experience operating in a highly matrix-based organization
Ability to work with systems, such as salesforce and/or database driven digital tools
Experience supporting teams within the Marketing/Sales functions
Must be reliable, punctual, and dependable

159

Director, Global Strategic Marketing Resume Examples & Samples

An advanced degree in business or life sciences is preferred
Experience in oncology and global marketing are highly preferred
A minimum of 8 years of progressive marketing experience is required with a proven track record of exceptional team & cross-functional leadership
Cross-sector experience is desired
Previous product launch experience is desired
This position will be based in Raritan, NJ, Titusville, NJ or Horsham, PA.and at least 25% of domestic and international travel.8361170420

160

VP Strategic Marketing Resume Examples & Samples

Bachelor’s Degree in Engineering (or related field). Master’s Degree preferred
15+ years of professional experience in business development within a federal contractor
10+ years of business planning and marketing strategy within a federal contractor
Able to communicate with Federal division and Corporate marketing execuitves
Strong analytical skills and knowledge of marketing trends
Demonstrable business acumen (implementing growth strategies) and leadership skills
Proven ability to develop, communicate and influence teams with complex matrixed organizations
Able to manage multiple priorities effectively
Applicants selected for employment may be subject to a federal background investigation and should be clearable to an appropriate level of government clearance as may be required

161

Director, Global Strategic Marketing Resume Examples & Samples

Lead key strategic project initiatives focused on growth to align with business plan, work with cross-functional teams to implement
Manage the efforts to gain and develop deep customer insights and strong clinical relationships
Lead and manage innovation teams to fuel the pipeline of new products
Drive creation of value propositions and competitive differentiated positioning based on deep customer segmentation and understanding of their buying criteria and needs
Leverage and develop state of the art marketing tools, marketing processes and systems to improve marketing effectiveness; drive adoption globally
Devise global marketing campaigns to fuel demand generation and increase win rate
Establish global marketing metrics to ensure strategies, programs and activities are executed effectively and efficiently within the regions and markets
Understand regional market dynamics and requirements and utilize to continuously improve global marketing strategy
Create sustainable processes to align global and regional marketing
Oversee global marketing metrics to ensure strategies, programs and activities are executed effectively and within budget
Create integrated campaigns that include all essential elements of awareness, preference and customer retention
Oversee and drive brand awareness and preference in the various market segment and regions we serve
Lead and manage a global matrixed marketing team comprised of both direct and indirect reporting
Interact with Corporate Development and business unit leadership to identify opportunities for partnerships, JV’s, mergers/acquisitions; identify growth opportunities outside current markets
7+ years’ experience in senior marketing roles in medtech, strategic and global marketing
Bachelors’ Degree required , MBA, preferred
Strong communicator with experience and ability to influence people directly and remotely, and good writing skills
Clear thinker with extensive experience in product positioning, market sizing, segmentation and analysis
Demonstrated ability in planning, execution and metrics-based analysis of global marketing programs
Strong team player and builder, receptive to ideas from others; globally diverse
Proven project management skills, effective self-starter and meets deadlines routinely
Proven ability to take actions, manage risks intelligently, prioritize and implement effective solutions in a timely manner

162

Senior Manager of Strategic Marketing Resume Examples & Samples

Develop and maintain a strategic plan for business growth including
Portfolio analysis and assessment to identify revenue and growth plans by market and product segment
Identification and evaluation of organic growth strategies by product line, globally
Identification and evaluation of inorganic growth strategies including acquisitions, alliance, licensing, and partnership opportunities linked to the strategic plan
Fact-based analysis of market trends; competitive data; technology advancements; and customer needs assessment and new product developments
Creation of a prioritized strategic technology development plan for the business
Development of regional strategic plans to expand globally

163

Senior Manager, Strategic Marketing Resume Examples & Samples

Systematically build stronger business & innovation engagements with key market innovators: ensuring the exciting end products of tomorrow will be getting loaded with Infineon solutions today
Identify market leaders in new emerging markets and drive a related engagement strategy: help those market leaders succeed by buying and working with Infineon
Actively work with our sales teams: direct account managers, distribution and EMS. Accomplish your mission while enhancing our sales teams relationships and credibility
Build strategic relationships where none exist – especially in the VC and startup communities, and with the innovation labs of larger accounts
Seek out high value unsolved customer problems :Implement existing solutions where possible
Drive new products and innovation programs (internal and external) that will take Infineon into the future
Act as a project manager / start up CEO during the initial phases of innovation project engagements – and get it done
Share insights and key learnings with executives and Business Unit leaders
Travel for business up to 30-40% of the time

164

VP, Strategic Marketing Resume Examples & Samples

Minimum of 10-15 years of measurable experience in consumer packaged goods firms and/or financial institutions
Experience with B2B and B2C marketing
Experience with digital marketing and new marketing trends
MBA or similar advanced degree required
Demonstrated experience leading a varied team of professionals
Excellent leadership, communication, facilitation and presentation skills
Experience building a sustainable, profitable business while meeting the highest ethical standards
Exceptional quantitative and problem-solving skills, including financial modeling skills
Ability to quickly develop a deep knowledge of the company, industry, products and services
FINRA 6 & 26 licenses must be obtained within 120 days of hire

165

VP, Strategic Marketing Resume Examples & Samples

Serve as thought partner to the senior leadership team on marketing-related opportunities and challenges
Ability to translate business objectives and sales goals into actionable marketing deliverables the position the brand, its products and differentiating value proposition
Ability to lead, leverage and allocate limited resources to the most critical and outcome-focused marketing opportunities
Lead the management and development of marketing team members
Collaborate with First Command Bank (FCB), Investment Management Team (IMT) personnel to develop client-friendly marketing deliverables and campaigns
Liaison with Field Leadership and Strategic Marketing Consultants to deliver value-added marketing programs contributing to growth targets. While overseeing
Marketing Campaigns: Lead brand communications functions and any brand activities and strategies intended to establish, maintain, and expand the presence of First Command in the marketplace and to achieve company objectives of sales and growth
Digital Marketing Plans: Set and accomplish digital marketing objectives using all necessary tools, such as leading the company’s web footprint through the website and app, as well as via SEO/SEM strategy
Creative Services: Lead the company’s in-house creative group to produce a full complement of multi-channel marketing deliverables for First Command’s products and services
Meetings and Events: Oversee the delivery of professional conferences, events and meetings in order to develop our people, celebrate Advisor achievements, as well as favorably position the company’s brand through sponsorships
Association and Partner Marketing: Effectively communicate the First Command’s unique value through, with, and to current and future alliance and product partners
Production and Fulfillment: Manage and oversee the production content delivery and fulfillment needs, including digital and print-ready design and layout, and vendor relations
Partner with CMO and key senior executives to develop annual and long-term marketing plans for the company in support of organizational strategy and objectives; adapt plans to meet changing market conditions
Partner with First Command CRM project team to optimize the ability to generate productive leads, support the capture of new business, and help maintain a consistent brand image
Ensure the company’s brand, products, capabilities, and expertise are effectively communicated and clearly understood in the marketplace; articulate the company’s desired image and position through image through online and offline assets
Support company strategy through marketing that communicates our core competitive advantages, and new or revised product launches
Work with other corporate marketing leaders to create a high-performing, collaborative, and respected Brand Communications team capable of delivering the company’s agenda, ensuring adherence to budgets, schedules, work plans, and other performance requirements
Minimum 10 to 12 years of experience in marketing communications required
Five plus years of experience leading marketing and digital communications teams required
Program oversight experience in situations where deadlines had to be met required
Client service experience preferred where support was provided to internal or external clients required
Marketing and/or communications experience within the Financial Services industry is preferred
Understanding of working in a regulated environment
Military experience preferred
Strategic thinking and ability to take marketing projects from concept to implementation while simultaneously managing and delivering multiple campaigns/projects
Excellent planning and project management oversight abilities
Superior communication skills to convey complex ideas and compelling value propositions to a variety of external and in-house audiences
Demonstrated collegial and collaborative work style, innovative thinking, strong work ethic, and enthusiastic attitude
Ability to leverage excellent judgment in producing persuasive multi-channel marketing content appropriate to our target audiences
Ability to refine messaging for corporate branding and product marketing and promote consistent brand voice across the organization
A high energy, results-oriented leader and self-starter with little supervision required

166

Strategic Marketing Specialist Resume Examples & Samples

Create integrated briefs to inspire and direct agencies to develop on-brand customer facing messages and campaigns
Work with media agency to prepare omni-channel media plans that deliver on campaign KPIs and business objectives
Project manage a campaign or campaign element from concept to execution, then develop a post-mortem to understand the campaign performance
Manage budgets, estimates, invoices and other financial reporting tools for the larger Ad Statement
Review creative concepts and campaigns against objectives, and provide clear feedback and revisions
Plan, monitor, analyze, and optimize the performance of online banners on owned channels
A desire to work in a fast-paced, highly collaborative team environment
Creative acumen and knowledge of the creative process when working on new and effective marketing programs
Project management and negotiation skills
Excellent problem solving capabilities
Highly organized and able to multi task
Strong analytical skills with the ability to analyze and understand the meaning of data to be applied against briefs and post-mortem development

167

Strategic Marketing Planner Resume Examples & Samples

In conjunction with the Advisory Business Chief Marketing Officer (BCMO), develop, maintain, and drive prioritization of all marketing activities for specific areas of responsibility
With BCMO, and PPMD stakeholders as appropriate, vet requests for marketing support within areas of responsibility
Work with BCMO and stakeholders to initiate and support development of strategic marketing campaigns in support of priorities
Coordinate with Internal Communications around initiation and development of strategic marketing campaigns
Plan and manage marketing budgets for campaigns in conjunction with Campaign Management
Deep understanding of integrated marketing communications strategies and tactics and how they come together to provide measurable results
Strong persuasive skills; able to gain consensus and manage through influence
Executive presence, professional client service manner, demonstrated ability to take initiative and be accountable
15+ years of related experience in marketing, with a focus on marketing and communications strategy and planning

168

VP, Strategic Marketing Resume Examples & Samples

Provide Enterprise-wide thought leadership for the Marketing function of the Company by providing leading practices, capabilities and advice to the Strategic Business Units and the Corporation
Create a strong community of marketing leaders in the Company to align on best practices, manage marketing talent, and continuously improve functional excellence through a shared vision
Lead the Digital Marketing practice ensuring the customer experience and loyalty, lead-generation, demand creation, and on-line positioning of our offerings is exceptional across the businesses
Develop and manage a cohesive web presence and digital marketing capabilities including social media, web management, and the on-line assets of Ingersoll Rand
Own the Brand Management discipline, architecture and evolution for the Company including standards, support to the businesses, positioning and narratives for both Strategic Product Brands and the Enterprise Brand
Develop and implement strategies to grow in priority segments and markets in partnership with the businesses and corporate strategy team
Work closely with Communications, Investor Relations, Corporate Strategy and the Executive Leadership Team to enhance the company reputation
Undergraduate degree in Business Administration or related discipline is required; an advanced degree is preferred with concentration in business strategy or marketing
Exceptional interpersonal skills, creativity and team leadership
15+ years directly related experience, preferably for a Fortune 500, global company with diverse product categories and customer segments. Diversified industrial experience is highly preferred and agency exposure is a plus
A proven ability to set up and utilize leading digital marketing analytics platforms to identify and report on insights important to driving the business
Successful experience developing and applying a brand portfolio strategy for multiple functions and disciplines in the organization
Strong influencing skills with the ability to build credible, highly collaborative relationships with multiple functions and manage in a complex matrix environment
Proven track record in team management, managing multiple projects simultaneously, implementing and driving change, detail orientation, strong analytical skills, market knowledge, customer focus and sound judgment
Strong multinational experience

169

Strategic Marketing Specialist Resume Examples & Samples

60% Sales Coaching: Lead ongoing development of the CASC NA sales/origination team through continuous sales coaching of demand creators and sales management. This will include
Increase the daily coaching competency, effectiveness, and results of CASC NA Grain Origination Leaders in assigned geography (40%)
Minimum of 5 years of agricultural industry experience, primarily in the grain industry
Demonstrated success in teaching / communicating complex concepts, products, and/or information
Practical experience in coaching, training, and developing others
In depth comprehension of the North American farmer grain selling process
Ability to influence and motivate others in a complex, matrix organization
Business acumen, including knowledge of financial concepts
Thorough understanding of grain trading fundamentals
Effective in cross functional teams and across multiple disciplines of expertise
Authentic, engaging, and motivating communicator that builds trust and encourages action by internal and external customers
Comfortable acting in complex, fluid market environments; demonstrating nimbleness to capture business opportunities
Travel up to 80%

170

Strategic Marketing Internship Services Resume Examples & Samples

Scouting and definition of the most reliable analytics providers for turbomachinery services (projects, opportunities, customers in the oil and gas market)
For upstream, midstream and industrial power generation segments conduct periodic analysis and track macroeconomic and industry indicators impacting turbomachinery services market volumes
Study and provide an understanding of turbomachinery services competition product offerings, positioning and moves
Gathering of the available information in a common format to reach a homogeneous database to be utilized at different company levels
Analysis of turbomachinery services market in order to highlight dynamics and identify possible future opportunities for GE business, through this activity he/she will support sales and product leadership organizations
Comparison of the information gathered by public sources with the market feedback provided by geographic areas Sales and Commercial teams
Support product leadership in the turbomachinery services product development process providing both market highlight and data and building the value proposition with feasibility and economic evaluation
Mechanical/Energy Engineering or Business Master Degree
Excellent financial and analytical skills with advanced computer skills
Excellent Excel and PowerPoint, and a proven ability to build robust economic models to evaluate deals and quantify risks and value optionality
Tenacious and results orientated respecting the timing, strong team player
Fluent in English & Italian
EU work permit
Knowledge of the Oil&Gas business
Knowledge of Tableau application is an advantage

171

Senior BB Strategic Marketing Leader Resume Examples & Samples

Position Amazon Business as a destination for government customers
Craft outbound strategies and tactics in concurrence with Government vertical leadership and Sales
Drive lead generation, marketing communications materials, marketing automation strategies, and other tactics to penetrate the segment
Engage cross-functionally with vertical, category, marketing and sales teams to craft a go to market government marketing strategy that drives new customer registrations and revenue
Drive events for the government team, including trade and industry shows, speaking engagements, and customer facing events that are part of the sales cycle
Execute marketing programs designed to meet growth objectives including events, communication tools, demand generation, and user acquisition
Conceive of a way to better message savings and efficiencies of our marketplace
Conceive, create, execute and own all Government related marketing communications, including an redesign of the government landing page, emails, website, brochures and collateral, sellers materials with 3P’s, sales tools, case studies, customer reference program, testimonials, and vertical-specific customer advisory boards
Design and implement strategies to better understand the voice of the customer (surveys, customer focus groups, for example) to ensure our marketing strategy reflects customer priorities and needs
10-15+ years of relevant work experience in the Public Sector and/or B2B marketing
Ability to execute wide-variety of marketing programs from demand generation to events to sales tools
Demonstrated experience in working with sales leaders in driving pipeline and revenue
Strong project management skills with track record of delivering on-time, within-budget initiatives that meet and achieve goals
Highly analytical, with demonstrated ability to understand market segments and consistent track record working closely with data specialists
Feel at home in an agile environment – you will constantly straddle strategy and execution as needed
You will excel at cross-functional collaboration and problem solving
Creative thinking and attested data driven, analytical ability
Motivated self-starter who flourishes with working in ambiguous, complex and challenging environments of a rapidly evolving business
Travel to meet with customers, sales leaders, and attend events will be expected
Very strong written and verbal communication
Complement B2B background with B2C marketing
Have first class presentation, communication, planning, and leadership skills
Be a natural teammate and have a desire to work with others for broader success
Thinks big and has conviction and the innate ability to inspire passion in others
Experience in a dynamic start-up or high growth environment
Experience marketing to government customers
Self-sufficient, self-motivated. Takes initiative!
A DOER!

172

Senior Director of Strategic Marketing Resume Examples & Samples

8+ years of experience in marketing
Strong healthcare Marketing experience
Ability to collaborate across the organization to accomplish goals
Knowledge of sales processes and methodology
Experience in Healthcare IT Preferred
Experience in Payer Markets Preferred

173

Assistant Manager, Strategic Marketing Resume Examples & Samples

Achieve business target via Digital channel
Work closely with partners on driving online insurance awareness and business development
Develop, formulate and implement online marketing strategy that fit business partners' needs for maximized revenue and sales
Plan and design overall Search Engine Strategy and customize according to partners’ needs to achieve business goals
Utilize analytic data, including traffic, conversion, sales, to optimize channel strategy for increased conversion
Build and maintain good business relationships with partners to drive their support and interest
Identify digital trends and insights and apply to business strategy for optimized sales & customer experience
Support on design and production of digital marketing collaterals to ensure they meet/beyond market standard
Prepare web analytics reports and analysis

174

GM Strategic Marketing Internship Resume Examples & Samples

Support the Strategic Marketing Team
Product Marketing: Creation, automation, update of Global Markets New Products ‘Marketing Package’ (Datafile, Pitch, Brochure, Factsheets, key selling points/differentiating points, etc.) and Business Lines Marketing materials (brochures, road shows presentations, etc.), both for internal purposes (education of sales people, communication) and external purposes (teaching or marketing to clients)
Management of Marketing Platforms: Ensure communication of the Marketing and Strategic work done via our digital platforms (websites, SharePoint, etc.)
Collaboration with Sales/Structuring teams: Preparation of educational presentations and marketing material for products, strategy and seminars both internally and with clients, in collaboration with Sales, Structuring and Marketing team members from other platforms
Graduate/graduating from a Top Tier international Business School or equivalent university
Knowledge of financial markets (Equity and Commodity Derivative)
VBA skills are a plus
Precision & attention to details
Good communication skills, Commercial mind-set and Entrepreneurial attitude
Team spirit
Fluent in English and Italian (mandatory)

175

Senior Manager, Strategic Marketing Resume Examples & Samples

Ideally 5 plus years in a senior marketing role within financial services
Strong in strategic development and implementation
Able to manage complex stakeholder relationships
High levels of integrity and customer advocacy
Capable and respected leadership abilities

176

Senior Manager, BPS Strategic Marketing Resume Examples & Samples

Conduct regular strategic analysis of pharma company molecule pipelines and launched molecules to generate new business and lifecycle management opportunities. Leverage findings within BPS to create new business sales opportunities and targets
Lead the Commercial Triage process to evaluate deal opportunities that would be beneficial to BPS sales plans. Must be saavy to influence the development of contract deal terms based on business risk identification, project technical requirements and pricing opportunities
Be an expert on BPS capabilities that can be of benefit our clients and sales teams. Influence capital decisions that enhance the sustainability of the BPS offering to clients
Understand competitor capabilities and activities to identify CMO opportunities and strategic investments in BPS to maximize our position in the CMO market
Identify client lifecycle management and business development opportunities where Baxter’s capabilities and market presence can help clients maximize the value of their product portfolios
Smart, highly motivated, intellectually curious, critical thinker and strategic problem-solver
Passion for turning data-driven market insights into new business opportunities; demonstrated ability to turn analysis into insights and insights into action
Exhibits sound business judgment and grasp of important concepts despite incomplete or ambiguous information
Relentless focus on driving results and implementing recommendations
Highly analytical - draws upon facts and data to make business decisions, including taking the initiative to create data (independently or in conjunction with outside firms) when needed
Self-starting, hands-on individual who can work independently
Excellent written and oral communications skills, demonstrated ability to communicate complex ideas in a simple way; experience presenting to senior management and clients
MBA from a top-tier school preferred, but not required
Undergraduate technical degree or relevant CMO experience demonstrating an ability to analyze pharma molecule pipelines strongly preferred
Contract negotiation and/or deal development experience is a plus

177

Intern Strategic Marketing Industry Resume Examples & Samples

20,000 employees
Analyze target markets and competitors in terms of Industry 4.0
Assist the portfolio manager with the product portfolio care
Develop and create unique marketing concepts and activities as part of the Strategic Design team
Work close together with product management, sales and R&D
Enrollment in a marketing, market research, sales management, and/or competitive intelligence oriented course of study in a bachelors or master’s degree
Experiences in one or more of these fields is an advantage
High competence in internet research on variety of topics
Ability to present results in Microsoft Excel and Microsoft Powerpoint
Self-organized and self-motivated working behaviour
Ability to clearly communicate and work in interdisciplinary teams
Fluent in English (oral, written)

178

Strategic Marketing Specialist Resume Examples & Samples

Marketing insights – demonstrated success in using data to drive decisions about strategies and tactics, success in aligning marketing objectives with business objectives, and the ability to clearly articulate the ROI on marketing expenses and investments
Account management – a reputation for building trust and establishing productive relationships with internal or external clients as well as the willingness to be accountable for shared objectives
Project management- ability to prioritize projects, manage business unit requests, and oversee the implementation of marketing plans and tactics to ensure that all efforts are fulfilled on time and within budget while meeting the expectations of our business partners

179

Manager, Strategic Marketing Resume Examples & Samples

Delivering integrated marketing & communications plans that will enhance THP's image and position within the marketplace (all three states) with the goal on attaining necessary sales targets
Ensure articulation of THP desired brand, image and position from a commercial perspective, assuring consistent communication and to all constituencies, both internal and external
Ensure that the THP regularly conducts necessary market research and coordinates and oversee this activity
Works collaboratively with Product Strategy team to understand and properly plan for product and new services being brought into markets
Collaborate with member services/experience teams to devise strategy and execution on communication and marketing efforts to increase net promoter score and customer satisfaction in areas related to products and brand messaging
Coordinate with Commercial Project Committee to develop communication strategy for any client or market facing impacts. Coordinates needed resources to educate and develop materials with the creative and account service teams
Assists the Senior Manager with coordinating relationships across agencies being utilized by THP to ensure consistency of tone and position
Assist in the digital lead generation projects and across multiple platforms including email marketing automation, website, paid and organic search (SEO, SEM, PPC), targeted display, remarketing and social media
Coordinate digital marketing assets with Events and Sponsorship team to increase reach and lead generation from in-market events, sponsorship and/or brand advertising across all states
Coordinate content marketing assets with Account Services Teams to ensure content is distributed across all channels to increase reach and impressions
Develop needed workflows and relationships across the organization to gain access to necessary SMEs
3-7+ years of experience as SME

180

Strategic Marketing Leader Resume Examples & Samples

End to end ownership and accountability to prepare the rolling 5 year strategic plan (STRAP) for the business
Analyze long-term market trends, customer needs, and evaluate competitive landscape in order to develop a business strategy that ensures long-term success
Identify, evaluate and execute organic growth strategies by product line and customer segments
Identify, evaluate and execute inorganic growth strategies including acquisitions, alliance, licensing, and partnership opportunities linked to the strategic plan
Identify and develop adjacent products, markets, and regional opportunities
Create prioritized strategic technology development plan and analyze and report any issues related to Product approval and New Product Introduction activities
Conduct portfolio analysis and assessment to identify revenue and growth opportunities by customer and product segments
MBA in Marketing/Business Management from reputed institute. Bachelor's degree in engineering preferred
Work experience of 8-10 years with 4-5 years in strategic marketing role or top tier management consulting firm
Experience in managing multiple, complex projects and changing priorities, making sound decisions and working effectively with cross-functional teams
Customer facing experience in B2B businesses is preferred
Experience in market segmentation, pricing, strategic business planning & financial modelling is valuable

181

Strategic Marketing Specialist Resume Examples & Samples

50% In-field, on sales call coaching to provide the sales representatives with constructive feedback and technical insight on Grain Marketing Solutions. (Sales Leaders will increasingly perform these activities, lessening the accountability of the SMS over time)
30% Further develop and maintain the technical product and market competency of CASCNA Sales & Consulting Leaders so that they are effectively prepared to onboard, develop, coach, and train their respective sales and consulting teams. This will be accomplished with a curriculum of classroom, workshop, and infield training sessions. (Over time this will be an area of increasing focus and accountability for the SMS.) Collaborate with assigned geography management team to create effective business plans to ensure business growth objectives are met and assist with local / regional sales and consulting meetings. Monitors closely the relationship with customers for continuous optimization of value creation. Through the sales and consulting team, delivers distinctive value for the customers
10% Conduct formal class room style product and/or market based technical training for internal or external (customer) constituents. This includes supporting ProPricing, Build Your Skills events or other communication activities the corporation coordinates
10% Bring ideas and help test new Grain Marketing Solutions product line strategies, sales tools, and time sensitive market information / insight to CASCNA management and sales and consulting professionals within the assigned geography
BA/BS degree, or related equivalent work experience
Minimum of 5 years of post undergraduate experience in sales, agriculture, business, finance or experience serving agriculture based customers
Demonstrated success in teaching/communicating complex concepts, products, and information
Practical experience in coaching, training, and/or developing others
Demonstrated experience selling to customers, including closing the sale
Deep interest in grain marketing
Must be legally entitled to work for Cargill in Canada

182

EAB Manager, EAB Strategic Marketing Resume Examples & Samples

Analytical support of the 1EAB team including leveraging Salesforce.com to provide visibility and reporting to lead passers and managers
Analysis to identify campaign opportunities, underperformance, and areas for growth
Create and maintain best-in-class collateral and product explainers
Manage 1EAB budget and ensure budget is maximized for return on investment
Manage 1EAB associate
Provide dedicated support to the EAB Division of the Advisory Board, including
Develop and maintain constructive relationships with the 1EAB “Ambassadors”
Become an expert on EAB product offerings and prevailing market force
Serve the firm’s top lead passers through recognition, special events, and targeted training
Provide dedicated support for lead passers not based in the Washington, D.C. office
2+ years of related professional experience
Proven ability to meet and exceed internal and external expectations
Customer services experience
Experience working in a team environment
Experience in an office setting
Ability to work independently and autonomously
Ability to communicate effectively by phone, e-mail, in person and in writing
Proven experience managing competing priorities of a wide-range of stakeholders
Ability to overcome challenges or obstacles in the moment
Proven experience working across multiple teams and maintaining strong working relationships with colleagues
Experience directly managing or mentoring junior staff
Pursuit of creative outlets or problem solving methods in the personal or professional realm
Experience with Salesforce.com

183

Strategic Marketing Planner, Manager Resume Examples & Samples

High level of comfort with ambiguity and fluid priorities; ability to manage multiple and complex priorities
Ability to make connections in highly matrixed environment, with eye on integration
Strong persuasive communication skills; able to gain consensus through influence and pivot when warranted
Marketing / communications professional with a minimum of 10+ years relevant experience
A Bachelor's degree, preferably in Communications, English, Public Relations or Journalism, is required
Strong knowledge of marketing and communications strategic practices
Proven success in developing and executing marketing programs, including digital and social media, for a large business, preferably in professional services
Innovative, creative, curious mindset, willing to learn about, experiment with and champion new media and channels
Experience collaborating with teams in a professional services or large, matrix organization preferred
Strong writing, editing, and copy editing skills and previous writing/editing experience in corporate communications, PR, or journalism fields required
Superlative project management skills
Ability to work well in a virtual team environment
Demonstrated ability to take initiative and interact with all levels of management
Works well under pressure and can effectively and professionally handle tough issues
Experience in measuring the effectiveness of communication strategies and approaches
. Expert-level proficiency with Microsoft PowerPoint, Outlook and Word. Knowledgeable in all aspects of Microsoft Office and ancillary programs

184

Strategic Marketing & Technology Lead SEA Resume Examples & Samples

25% Strategic Marketing
Lead the local business strategy development focusing on Where to Play, How to Win, M&A, and Capabilities to meet business growth targets
Partners and influences the business leadership team to ensure strategic change is embraced and successful execution is accomplished
Develop and implement strategic marketing plans for customer opportunities identified in the strategy work
Establish a formal portfolio and innovation pipeline (offerings & capabilities) from global and local innovation to deliver the strategy
Ensure robust execution, utilizing Customer Focused Development (CFD) which includes project leadership, defining the business case, developing offerings and capabilities, clarifying required resources to compete, and achieving business goals
Customer Focus - Lead and proactively update customer segmentation and customer unmet needs to ensure the business remains relevant and is perceived as better than the competition in target customer segments
Act as the senior leadership business tag to our key customers
Align with Global SMT team for relevant species, to ensure alignment on the strategies, on local marketing needs, local New Products, Services and Solutions (NPSS) pipeline and support to ensure the selected global offerings and capabilities are being rolled out in the business and have the expected financial impact
25% Technology
Translate strategies called out in the strategic marketing plans into technology priorities that drive technology resource allocation and research trials
Lead the technology team to ensure that the Strategic Marketing and Technology teams are fully aligned with each other, with commercial needs, and with the Global SMT team
15% Business Results
Conduct rigorous business cases focused on delivering customer benefits for new offerings
Lead Annual Business planning for the New Products, Services and Solutions (NPSS) budget
Cohesively work with sales leaders to measure and manage effective product portfolios and NPSS that deliver value to the customer and to Cargill
Proactively measure and monitor performance and identify corrective actions
Demonstrate the ability to successfully turn easy to implement strategic customer focused plans into financial results for the business, by focusing on enhancing perceived value by target customer segments and developing a value based pricing culture and capabilities
15% Talent & Capabilities
Develop strategic marketing/technology leaders and strategic marketing/technology capabilities along with identifying skills required to serve the target customer segments
Be actively engaged in the recruiting, hiring, coaching, supervising, and developing of marketing and technical staff for the animal nutrition business, including key sales roles in the business
Role model the importance of safety for all
10% Tactical Marketing and Communications
Lead the tactical marketing plans for the business with respect to developing the offering defined in strategic marketing plans (people, positioning, product, pricing, packaging, place, promotion) and supervising employees in the business that translates into financial results
Communications - oversees teams developing the right communication tools (website, product manuals, promotions, campaigns, customer events, etc.) to drive strategy to results within the business
10% Collaboration
Partner with others on the business leadership team, as well as with both strategic marketing and technology leaders across Cargill Animal Nutrition (Strategic Marketing and Technology Directors, SMT global teams), and within Cargill
Build relationships, establishing a proven track record in serving the business, drafting best practices, gaining insight on new opportunities, and providing the ‘voice of the customer&#8217
7+ years strategic marketing leadership experience, developing a go-to-market strategy, leveraging customer insight and innovation
Experience leading leaders, providing coaching, developing talent, and building a high-performance team
Experience in growing a business
Experience in fiduciary responsibility, including budgets, expenses, or pricing
Culture awareness and experience of diversity
Must have sense of urgency and entrepreneurial proven track records
Demonstrated ability to perform/deal with ambiguity
Highly organized, self-starter able to set and follow priorities and manage multiple projects
Effective communication skills, both written and verbal, especially in English
Master degree in an agricultural, business or marketing discipline or equivalent experience in business
Over three years of experience in the animal nutrition business, or knowledge of the animal nutrition business
Experience working with technical teams on product innovation and solutions
Cargill 9-day Marketing Academy learning, along with certification
Experience in applying the CAN customer segmentation methodologies
Fluent in at least one Asian language

185

Strategic Marketing Analyst Resume Examples & Samples

Data Gathering and create output (charts, graphs, etc.) used for Recommendations on Existing Taylor Morrison Community Positioning
1 to 2 years’ experience in competitive assessments and/or market evaluations in homebuilding or similar industry
Experience in data gathering from various sources and compiling into logical charts, graphs, tables and written form
Highly proficient in MS Office especially Excel
Local Market Knowledge a plus (Greater Phoenix MSA)

186

Strategic Marketing & Data Analyst Resume Examples & Samples

Capital campaign experience
Demonstrated ability to manage a complex service unit
Demonstrated ability to form and lead an effective team while functioning in multiple roles as a team member
Fundraising experience at a comprehensive public or private research university or similar complex organization

187

Strategic Marketing Event Manager Resume Examples & Samples

Supports worldwide Sales by consulting on and developing customized briefing agendas for customer, prospect and partner briefings for all BUs and related customer briefing centers as required
Comfortable working with and influencing both executives and C-level customers
Tracks projects, manages vendor activities, conducts trade show and vendor research, develops new vendor relationships, coordinates and supervises trade show activities and communicates programs and events
Working knowledge of the company’s portfolio of products, services and solutions to best position the engagement for success
Coordinates logistics via automation and vendor relationships (including facility, exhibit set-up, equipment and catering requirements)
Researches available venues and recommends event sites
Investigates, selects, negotiates and manages services with vendors including catering and event support
Arranges space, brochures, hotels, equipment rental, and delivery, set up and dismantling of the exhibit
Proposes budgets and forecasts, and compiles summaries of total event costs, cost-per-contact, audience profiles, and attendees' comments
Manages the largest and most important events
Holds team and vendors accountable for results
Is an expert in hotel/venue contract terminology, rooming list management, space planning, menu planning, & budget tracking
Regularly mentors and coaches less experienced team members
Consults with business/leadership to make decisions regarding implementation of messaging to target audience
High complexity engagement (number of other people needed to manage)High Visibility to executives (internal/external)

188

Senior Manager, Strategic Marketing Resume Examples & Samples

Actively collaborate and coordinate with key stakeholders across the various marketing and corporate strategy teams to ensure effective and efficient completion of all strategic activities, including market analysis and sizing, support long range business planning, and competitive analysis and assessment of current and future competitive threats and generating competitive and market insights
Skilled in understanding the market dynamics and predicting the long term industry trends are key requirements
Understanding of the competitive landscape including pricing, product offering, market segmentation to drive understanding of competitive trends
Have experience in generating strategic and quantitative analysis of storage use cases and requirements for these market segments
Must be results-oriented, takes initiative, implements systems and frameworks to make strategic decisions; comfortably builds partnerships across functional expertise and personal skills
Help define and shape WD’s Devices market segmentation based on market dynamics, future technology trends and partner eco-system
Market Trend Analysis and Sizing
Industry Trends and Demand drivers
Product Portfolio Prioritization
Competitive Analysis & Insights
BS or equivalent, or MBA with 8-10 years direct experience in Storage Industry (MBA Preferred)
Knowledge of client compute, smartphone & tablets, and other embedded market segments such as Automotive, Connected Home, Surveillance, Industrial/IoT and Gaming
Detailed understanding of storage use cases and requirements in these market segments preferred
Strategic, analytical and conceptual problem solver, with the ability to look into the details and interpret the impact of key business drivers; detect patterns and trends across disparate sources of data
Creatively analyze unfamiliar problems; and synthesize the 'so what's' out of analytics
Ability to grasp complex marketing, and business issues and quickly propose and deliver pragmatic solutions
Must have excellent written and oral communications skills. Confident and able to be influential and assertive

189

Field Services Strategic Marketing Intern Resume Examples & Samples

Generating monthly business analysis linked to the Field Service Business
Managing business projects & supporting Regional deployment of Global Field Services programs
Managing the Regional Team communication (Customer Success Stories, Internal Social Network, etc.)
Driving Schneider Customer Relationship Management Tool (CRM) Adoption & Effectiveness across countries
Completing Market Trends & Competition analysis
Master or Bachelor Degree in Business (or equivalent)
Excellent command of English proficiency
Excellent communication and creative skills
Pro-active and autonomous mind-set

190

Strategic Marketing Analyst Resume Examples & Samples

Assessment of markets, customer segments and investment drivers, competition, solution offering and go-to-market possibilities to support strategy work and business decision making
Working in close cooperation with business segments and product management to produce and structure understanding of external market environment and change drivers
Participating in customer value proposal formulation (segmentation, differentiation, quantifying customer value) together with business segments, product management and marketing team
Participating in acquisition and other business development projects
Participating in customer, business partner, and industry stakeholder cooperation
Facilitating workshops and discussions for cross-functional teams
Ability to understand and structure complex business issues in short time frames
You are naturally present in customer, partner and industry stakeholder interface to understand their needs and challenges, investment drivers and market changes, identifying points of differentiation and assessing possibilities for customer and business value creation
You are experienced in market analysis with qualitative and quantitative analysis skills, leading to clear insights and recommendations
You have strong interpersonal skills, facilitation, teamwork and communication skills
You own good organizing and coordinating skills
Fluent communication skills in English, other languages are an asset
You have at least 2 years of relevant experience
You have achieved at least Master’s degree in engineering, economics or equivalent field of studies
Understanding of energy utility sector is seen as an asset

191

Product Director, Global Strategic Marketing Resume Examples & Samples

An MBA / advanced degree is preferred
A minimum of five (4) years of progressive business experience in Marketing and/or Product Development is required
A minimum of two (2) years of experience in a healthcare regulated environment or CPG environment is required
Experience in developing and launching new products, services and programs to the healthcare community is required
Experience interacting with key surgeon customers and sales force is preferred
Excellent written and verbal communication and presentation skills are required
The ability to work in a hands–on, fast paced, customer focused environment is required
Worldwide or international experience is preferred
This position will be located in West Chester, PA and may require up to 30% of domestic and international travel.1317170516

192

Strategic Marketing Specialist Resume Examples & Samples

In addition to the standard SMS accountabilities listed below, you will also be responsible for sales enablement strategies that support our New Business Development team. This includes determining how to leverage CRM, marketing automation, and other technologies to nurture and convert leads
Will also require working closely with NBD to determine the best presentation content and technologies that most effectively present our complex capabilities - in a differentiated way - within an increasingly competitive market
Leads marketing research to help define target markets and segmentation, positioning and key messages working closely with our Director of Marketing Insights when appropriate
Develops broad and deep audience knowledge, uses this insight to guide strategy and decision making
Leads a cross-functional team of stakeholders and internal clients that help inform the development and delivery of marketing plans and programs
Develops marketing plan and ensures plan is completely aligned with enterprise objectives and strategies
Creates, establishes and reports on marketing outcomes, measure our return on a wide variety of marketing initiatives occasionally working with our analysts and the Director of Marketing Insights
7-10 years of demonstrated success in the development and execution of B2B marketing plans and programs that consistently drove pipeline conversions

193

Central Region Strategic Marketing Planner Resume Examples & Samples

In conjunction with the Regional Marketplace Leader, develops, maintains, and drives prioritization of all marketing activities for the region
In conjunction with Dallas Managing Partner, develops the Dallas marketplace strategic plan; manages project plan and oversees execution
Drives collaboration between the businesses, industry and other colleagues to drive strategic marketing campaigns
Recruits / onboards / coaches regional marketing team
Ensures messaging for regional activations aligns to the strategy of national programs
Coordinates with Internal Communications around initiation and development of strategic marketing campaigns
Collaborates with PR team to drive media coverage when applicable
Engages other SMPs to coordinate campaign activities and pull in other capabilities, as appropriate
Manages overall marketing calendar, including major campaigns, product/offering launches, major events, and core marketing maintenance activities
Along with Marketing Services, develops metrics and KPIs to assess campaign success at the campaign, activity and channel levels to inform future campaign tactics
Team oriented approach with ability to take initiative, prioritize and manage multiple tasks simultaneously to meet client expectations and deadlines across multiple projects
Ability to manage a team of direct reports and dotted line relationships seamlessly
Ability to interact and communicate across variety of stakeholder groups (technical subject matter experts to business owners), with ability to present complex information in easily understandable format and tailored to the audience
Strong persuasive skills and able to gain consensus through influence
Ability to work in a matrixed organization with a virtual team, experience in large corporate setting and/or professional services a plus
Ability to think both strategically and execute tactically
Knowledge of and connections in the Dallas marketplace considered a strong plus
12+ years of related experience in marketing, with a focus on marketing and communications strategy and planning

194

Strategic Marketing Analysis Manager Resume Examples & Samples

Monitor Strategic marketing performance, combining internal performance data with relevant external context, to develop insights that support strategic marketing decisions (both country, and market space)
Lead business data analysis for “Brands, Spaces and Channels”, continuously improving the strategic analysis available and ensuring that the information released is accurate and any differences are well understood
Support the evaluation of key marketing investments & Activities
Design and track relevant KPIs for relevant lubricant business strategic priorities at a global, country and functional levels
Contribute analytical and performance input into Market Space and Country strategy reviews
Provide proper, timely and accurate analytics in support of strategy development and implementation activities
Identify and recommend relevant interventions, underpinned with insights, from the internal performance information and variations
Be the focal point for the Global Marketing team for performance analysis and insights by Brand, Channel and Country teams
Provide analytical support and leadership to improve the data quality of Marketing MI
Working with BI team, train and educate Marketing users on new suite of reports and differences between systems (SAP BPC and BIGS)
Lead the implementation of dashboards in marketing and develop a culture of self service for reporting
Lead the implementation of the Marketing Spend project. Rolling out a Global process to report on ASP through the marketing taxonomy on quarterly basis
Related experience in Marketing Planning/Finance Performance Management or Pricing
Strong Excel skills/ Powerpoint
Adept problem-solver, who is proactive and a self-starter
The successful candidate will have the ability to function in a service-oriented, multiple-authorities environment
Demonstrate ability to ascertain knowledge and insight from broad data sets and synthesize data to understandable level

195

Strategic Marketing Analysis Manager Resume Examples & Samples

Business Objects or similar (SQL, Cognos) would be desirable
SAP BPC would be desirable
Experience of working with Blue Chip organisations would be desirable

196

Strategic Marketing Analyst, Yr Term Resume Examples & Samples

Understands demand and creates marketing strategies for online and hybrid learning programs. Utilizes market data, labor demand, competitor data, and trend data to advise on which programs we should build, and how we should market them
Collects and analyzes data to inform Duke’s decisions about online programs and degrees (e.g. data on prospective students, employer trends, peer institution offerings, etc.)
Synthesizes research and recommends marketing strategies based on those findings and Duke’s goals
Consults with Duke faculty and administrators about market research needs,methodologies and findings
Consolidates data and analysis into actionable items, reports, and presentations
Follows market trends and peer institution marketing efforts to help Duke identify and implement best practices
Identified and understands Duke’s program, school and/or department objectives and integrates those goals with demand data. Performs other duties as assigned
At least three years in strategic marketing, brand management, or market research
Demonstrated ability to generate and implement a marketing strategy for a program or organization
Ability to interpret large amounts of data for a variety of audiences (faculty, Duke administration, online staff, etc.)
Excellent interpersonal, organizational, oral and written communication skills
Expertise in developing an online marketing strategy, performing web analytics, and using associated tools
Ability to manage multiple tasks and meet deadlines with minimal supervision
Ability to work independentlyand as a member of a team
Demonstrated commitment to providing outstanding customer services Preferred
Prior experience working in higher education; strong familiarity or experience with trends in educational technology, emerging online education models, and issues in higher education
Experience with marketing analytics, marketing automation (email marketing, etc), and inbound marketing
Knowledge of statistical packages (SPSS, SAS, or similar) and databases
Knowledge of major third-party suppliers of syndicated data and services Working Conditions
Must be able to work in an environment in which exposure to materials containing dust and mold is possible
Attendance at occasional events outside of normal work hours
Occasional travel may be required

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