Optimisation Manager Resume Samples

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HB
H Bernhard
Hannah
Bernhard
65036 Brook Cliffs
Chicago
IL
+1 (555) 600 1574
65036 Brook Cliffs
Chicago
IL
Phone
p +1 (555) 600 1574
Experience Experience
Chicago, IL
Digital Optimisation Manager
Chicago, IL
Wehner-Rosenbaum
Chicago, IL
Digital Optimisation Manager
  • Working closely with product managers to help create, prioritise and manage list of conversion rate tests and enhancements
  • Work closely with the digital analyst team to ensure correct ways of working and logic of the optimization roadmap ensure correct approach is taken
  • Work with technology to develop new capabilities and integration with our CMS
  • Working as part of the Digital Analytics/optimisation team to understand user behaviour in order to identify opportunities and instigate site improvements
  • Own, develop and execute the CRO plan based on insights and business objectives
  • Working closely with dedicated developer resource to ensure that site changes are correctly implemented and tested
  • Work with stakeholders to define hypotheses and briefs
Detroit, MI
Contact Centre Optimisation Manager
Detroit, MI
Rutherford Group
Detroit, MI
Contact Centre Optimisation Manager
  • Manage direct reports performance and development
  • Develop strong relationships with key stakeholders to drive performance and continuous improvement
  • Take ownership for the Operational Management across the Contact Centre, through effective capacity planning, rostering, reporting and lead management
  • Working with the Head of Contact Centre to manage day to day operations and deliver transformation projects affecting the Centre
  • Manage the change process by taking the lead in delivering change to our customer facing areas by managing new processes, providing resources for testing systems and ensuring employees are trained to make change happen
  • Manage distribution of leads and effective outbound campaign management
  • Develop & maintain effective lines of communication with other business units and Distribution management
present
New York, NY
Digital Conversion & Optimisation Manager
New York, NY
Daniel-Schmidt
present
New York, NY
Digital Conversion & Optimisation Manager
present
  • Create a framework and prioritised plan for conversion and optimisation across UK channels and campaigns
  • Create, manage and implement testing and optimisation activity across all UK digital channels
  • Develop KPIs and report on conversion and optimisation effectiveness and its contribution to sales performance
  • Work with the marketing team to drive conversion
  • Knowledge of the investment industry management or financial services industry
  • Use analytics data, insight and best practice to report on site effectiveness and to inform recommendations to support marketing and product developments
  • Work with channel specific marketers (SEO, Paid, email, Social media) to optimize each channel and increase conversion rates
Education Education
Bachelor’s Degree in Initiative
Bachelor’s Degree in Initiative
Illinois State University
Bachelor’s Degree in Initiative
Skills Skills
  • You have an excellent eye for detail and you know what great design and user experience looks like
  • You are a great communicator – collaborative in style and comfortable presenting your ideas and results across a variety of stakeholders
  • You have experience working in an eCommerce or digital environment - and you have probably worked in an online marketing team before. Certainly you have a good understanding of digital marketing channels such as PPC, SEO, Display and Affiliates
  • Demonstrable stakeholder management skills
  • You have experience of using MVT tools and it would be highly advantageous if you have previously used Optimizely
  • Understanding of, and the ability to effectively communicate to stakeholders (verbal and written)
  • You have an excellent understanding of conversion rate optimisation principles, methodologies, and best practices
  • Problem solving skills, including the ability to apply creative and innovative thinking, challenge the status quo and drive beneficial process improvements
  • Strong numerical and analytical skills
  • Understanding of project management techniques – especially Lean methodologies
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15 Optimisation Manager resume templates

1

Structures Optimisation Manager Resume Examples & Samples

  • To conduct a continuous series of organization reviews, with the objective of optimizing resource requirements within the local countrie
  • To assist in the creation, implementation and utilization of robust methodologies and tools used for the correct implementation of the 3 pillars of the Structures Optimisation Model at the local level
  • To work closely with Business Heads (and other stakeholders) to optimize their resource requirements, suggesting organization reviews, as required
  • To ensure that all actions and initiatives derived from the implementation of the Structures Optimization Model are delivered appropriately
  • To liaise with the responsible(s) of the administrative tasks of SOC (agenda, minutes, actions) in order to ensure their full implementation/discussion
  • To assist in the creation and implementation of any capacity / productivity models created in conjunction with the Local and Global Structures Optimisation Heads in order to improve productivity and efficiencies
2

Digital Conversion & Optimisation Manager Resume Examples & Samples

  • Create a framework and prioritised plan for conversion and optimisation across UK channels and campaigns
  • Develop KPIs and report on conversion and optimisation effectiveness and its contribution to growth
  • Test and optimise online journeys to increase site conversion
  • Use analytics data, insight and best practice to report on site effectiveness and to inform recommendations to support marketing and product development
  • Work with the marketing team to drive conversion
  • Work closely with internal stakeholders to deliver effective solutions to meet customer needs
  • Have an understanding of the competitor landscape
  • Confident using data and insight to optimise customer journeys for increased conversion
  • Successful track record of meeting online sales targets through use of conversion optimisation tactics
  • Highly analytical with the ability to collate, analyse and present
  • Experience working in a matrix organisation with multiple stakeholders
  • Skilled using analytic tools to improve customer experience (Google Analytics, HP Optimost, Tealeaf)
  • Experience utilising a multivariate testing tool
  • Knowledge of the investment industry management or financial services industry
  • Creativity of problem solving with high degree of initiative and self-motivation
  • Strong interpersonal skills with focus on teamwork
3

Conversion Optimisation Manager Resume Examples & Samples

  • Keep up to date on 3rd party product updates
  • Manage the day to day programmes to ensure the tools are functioning, technical or visual updates are aligned with our digital platforms, programme overviews are documented and communicated so our teams are familiar with product features and can leverage the capabilities
  • A passion for digital, both in your work experience and personal projects
  • Ability to multi-task whilst retaining quality across projects
  • Keeps an avid focus on best practices across the industry, ensuring we stay relevant and ahead of consumer expectations
  • Self starter, capable of initiating and leading projects
  • A team player that can work well in a talented cross functional team
  • Some experience in web analytics, reporting and key performance indicators and how this relates to the consumer experience and improving the performance of our digital platforms
  • A passion for delivering data based recommendations for quantifiable improvements for deployment immediately or prioritization within the IT release process
  • Strong project management skills, with experience of running several projects simultaneously, with timelines, brief writing, budget management and business requirement deliverables
  • Demonstrated experience working with optimization tools like Optimizely, and 3rd party vendors for more complex builds
4

Digital Conversion & Optimisation Manager Resume Examples & Samples

  • Create, manage and implement testing and optimisation activity across all UK digital channels
  • Develop KPIs and report on conversion and optimisation effectiveness and its contribution to sales performance
  • Initiate A/B and MVT testing activity across online journeys to increase site conversion and revenue
  • Use analytics data, insight and best practice to report on site effectiveness and to inform recommendations to support marketing and product developments
  • Work with channel specific marketers (SEO, Paid, email, Social media) to optimize each channel and increase conversion rates
  • Build the profile of optimisation across the company
  • Proven track record of driving business benefit from conversion optimisation programmes, specifically experience of running MVT, AB and Personalisation activity
  • Experience of using Optimisation tools, such as Optimizely and Visual Website Optimiser
  • Proficient in the use of analytics tools to improve customer experience such as Google Analytics and Tealeaf
  • Knowledge of the investment industry or financial services industry
5

Channel Optimisation Manager Resume Examples & Samples

  • 10+ years’ experience in an external consulting environment or internal consulting roles
  • Self-motivated and organised
  • The ability to coach and lead teams
  • Strong project management and multi-disciplinary engagement experience
6

Digital Channel Optimisation Manager Resume Examples & Samples

  • This roles remit is to optimise Originations Digital Channels to drive incremental business benefit including revenue, productivity and customer satisfaction. Critical to achieving this is improving application completion volumes by optimising the Digital application experience including but not limited to app form design, online tools (ie document upload & automation) or integration to third parties (ie digital proof of identity, credit bureau’s,)
  • Drive growth through insight led, originations enhancements – leading to incremental financial benefits annually
  • Forming & Socialising a clear Digital Originations optimisation agenda
  • Working with business & delivery stakeholders to define benefits & prioritise activity into Agile delivery teams
  • Working with the Digital Analytics team to identify customer leakage points through various steps of the Originations process
  • Prototyping & testing new Concepts with the UX team to validate improvements pre-production
  • Best practice benchmarking for online solutions and the incorporation of the learnings into the local business strategies
  • Ensure Digital Originations channel issues are managed & prioritised with IT support & delivery Teams
  • Keep the key stakeholders abreast of progress, benefits incl. penetration and issues
  • Forming Strong Relationships through collaboration across key stakeholders
  • Experience in a Financial Services or Retail environment would be an advantage
  • A relevant tertiary qualification would be an advantage
7

Digital Servicing Optimisation Manager Resume Examples & Samples

  • Ensuring that the Digital servicing channels are fully optimised and realising the agreed business benefits be it revenue, productivity and customer satisfaction. Critical to achieving this is improving the customer experience and value proposition to improve existing capability & expand out new capability across desktop and mobile applications
  • Ensure the online experience and performance (targets & benchmarks) are fully understood and interpreted amongst our Product, Marketing, Digital and Operational Leaders
  • Responsible for the identification, recommendation and delivery of improvements in online servicing functionality along with using metrics post launch to validate outputs
  • Best practice benchmarking for online servicing solutions and the incorporation of the learnings into the local business strategies
  • Represent the voice of the business owner on online improvement projects and work requests
  • Monitor and control operating expenses and budgets in relation to our online channels
  • Ensure all problem management is streamlined and resolutions timely
  • Utilising the Usability Lab to ensure ongoing stream of customer feedback
  • Responsible for delivery of Digital improvement projects to agreed timeframes, to allocated budget and to agreed objectives and quality requirements
  • Applying channel management disciplines to keep the key stakeholders abreast of progress, benefits incl. penetration and issues
  • Strong Business acumen with Digital/e-commerce or product background
  • Forming Strong Relationships collaboration across key stakeholders
  • Excellent verbal and written communication skills and strong interpersonal, negotiation and management skills
8

Digital Optimisation Manager Resume Examples & Samples

  • Working as part of the Digital Analytics/optimisation team to understand user behaviour in order to identify opportunities and instigate site improvements
  • Working closely with product managers to help create, prioritise and manage list of conversion rate tests and enhancements
  • Owning the end to end test plan
  • Work closely with UX/CX, design, content, Analytics teams, online marketing team, etc. to scope out tests, document requirements, create hypotheses, develop variations to test, build tests and thoroughly QA
  • Working closely with dedicated developer resource to ensure that site changes are correctly implemented and tested
  • Taking a structured approach to the roll out of new features and tests
  • Defining A/B or multivariate tests, monitoring the results and ensuring statistical significance
  • Reviewing and benchmarking against competitors and ecommerce websites, both inside and outside telecommunications to identify potential opportunity
  • Be responsible for the commercial success of the CRO offering
  • Support digital analytics manager with CRO strategy and planning in line with best practice
  • Help grow and drive CRO roadmap to improve conversion rate and customer experience across both new and existing customer sites
  • Deliver weekly / monthly progress reports and educational sessions within the business
  • Drive continuous optimisation through ongoing measurement and performance reporting of the targeting, testing and personalisation programme
  • Strong A/B and MVT testing skills Web optimisation experience (A/B testing, multivariate testing, analytics)
  • Experience with online testing platforms such as Maxymiser, Optimizely, Sitespec, or similar would be useful
  • At least 2 years of commercial experience in a conversion-optimisation role
  • Good knowledge of digital analytics using google analytics (or similar digital analytics solutions)
  • A self-starter
  • Well organised and methodical, with great attention to detail
  • Excellent numerical ability and working knowledge of MS Excel
  • Great at team working and co-ordinating across the company with stakeholders at all levels
  • Commercial awareness with the ability to manage multiple streams of activity concurrently
  • Good understanding of consumer and web trends, and the range of digital routes to market
  • Evidence of a disciplined approach to optimisation and evaluation - e.g. setting clear objectives and measuring success
  • Proven track record of improving Conversion Rates
  • A passion for learning and keeping up to date with the latest trends in both digital and marketing
  • Strong communications skills, an innovative thinker and commercially astute
  • Ability to draw up requirements & business cases
  • Contract negotiation experience
9

Senior Platform Optimisation Manager Resume Examples & Samples

  • End to end view of acquisition impact on retention by offer and use to inform acquisition strategy
  • Increasing visibility of net revenue impacts and use to drive decision making
  • Implementing a programme of work to accelerate TV subscriber revenue growth through optimisation
  • Excellent understanding of financial concepts
  • Ability to extract insight from data
  • Broad understanding of Sales and marketing drivers and how they influence one another to build a coordinated plan
  • Good excel modelling, presentation, analysis
10

RTM Optimisation Manager Resume Examples & Samples

  • Prepare and distribute a weekly sales pack that is used in the weekly sales review meeting
  • Work with the RTMs to prepare commentary and you will identify trends to help form in quarter decisions
  • Influence our trading through developing simple but insightful analysis
  • Scope in the role to lead projects that change or improve performance
  • General understanding of Sky TV products as well as the UK media landscape and consumer trading environment
  • Evidence of being a good fit in a versatile team operating in a fast moving environment, such as having worked abroad and in a range of environments such as retail, professional, commercial
  • A strongly analytical mind. You will have a desire to understand performance and an ability to work with the relevant performance data, translating this into actionable insight
  • You will have good excel/modelling skills with the ability to manage and maintain spreadsheets, templates and trackers in an organised way
  • Ability to work across and stakeholder manage teams in SMG, coordinating output from peers and be able provide analysis to inform or influence or make decisions affecting the sales plans
11

Contact Centre Optimisation Manager Resume Examples & Samples

  • Working with the Head of Contact Centre to manage day to day operations and deliver transformation projects affecting the Centre
  • Lead and manage the Contact Centre Optimisation team, including Workforce Planning, Governance and Quality Assurance teams
  • Take ownership for the Operational Management across the Contact Centre, through effective capacity planning, rostering, reporting and lead management
  • Work closely with the Sales Manager and Customer Service Manager to ensure any ensure any operational issues are resolved with and dealt with appropriately and timely
  • Manage the change process by taking the lead in delivering change to our customer facing areas by managing new processes, providing resources for testing systems and ensuring employees are trained to make change happen
  • Successfully implement the new telephony platform within the Contact Centre
  • Ensure effective daily dialler management to maximise capacity within the Contact Centre
  • Manage distribution of leads and effective outbound campaign management
  • Responsible for the development and delivery of daily, weekly and monthly Operational MI
  • Ensure Operating Processes and Procedures are complied with and kept up-to-date
  • Develop strong relationships with key stakeholders to drive performance and continuous improvement
  • Develop & maintain effective lines of communication with other business units and Distribution management
  • Manage a team of QA and coaching staff to ensure call effectiveness within a Sales and Service environment
  • Manage direct reports performance and development
  • Contact Centre Operations Management with a minimum of 5-7 years experience in a similar role leading a team
  • Workforce Management subject matter expert with experience of scheduling and forecasting in a Customer Centric Contact Centre environment, preferably utilizing workforce management software
  • Experience in delivering an exceptional call quality programme
  • Relevant third level qualification or professional equivalent
  • Proficient in MS Word, MS Excel, MS PowerPoint
  • Proven experience in process improvement, project management and governance
  • Proven ability to utilise record keeping and organisational skills to meet deadlines in an environment of constantly changing priorities
  • Demonstrates the proactive ability to define problems, understand business impact, identify solutions and provide recommendations for corrective action
  • Demonstrates strong ability to analyse data within limited time frames and recommend alternatives
  • Strong analytical, communication, and organisation skills
  • Proven ability to utilize record keeping and organisational skills to meet deadlines in an environment of constantly changing priorities
  • Strong Customer centric focus
  • Must have a very flexible approach to work and be confident working in a fast moving, exciting environment
  • Excellent attention to detail required
12

Optimisation Manager Resume Examples & Samples

  • You are a great communicator – collaborative in style and comfortable presenting your ideas and results across a variety of stakeholders
  • You have an excellent understanding of conversion rate optimisation principles, methodologies, and best practices
  • You have experience working in an eCommerce or digital environment - and you have probably worked in an online marketing team before. Certainly you have a good understanding of digital marketing channels such as PPC, SEO, Display and Affiliates
  • You ‘get’ the key website technologies such as HTML, CSS and JS
  • You have an advanced knowledge of web analytics tools and preferably experience of Adobe’s Omniture package
  • You have experience of using MVT tools and it would be highly advantageous if you have previously used Optimizely
  • LI-CC1
13

Digital Optimisation Manager Resume Examples & Samples

  • Lead the optimisation and personalisation strategy
  • Work with stakeholders to define hypotheses and briefs
  • Become the champion of A/B, MVT testing and Personalisation across the business
  • Define model and quantify opportunity for prioritisation
  • Provide support, knowledge and expertise to stakeholders across the business
  • Perform analysis on customer segments to identify opportunities for personalisation solutions and testing
  • Work closely with the digital analyst team to ensure correct ways of working and logic of the optimization roadmap ensure correct approach is taken
  • Attractive holiday entitlement
14

Assistant Fare Optimisation Manager Resume Examples & Samples

  • To establish company-wide fare filing standards to support faster time to market and implement industry best practices
  • Generate incremental revenue and cost savings through improved process
  • Arrange training and support on fare filing related matters to all key stakeholders
  • Monitor fare volumes for Cathay Pacific Group
  • Monitor effectiveness of fare displays in GDS for Cathay Pacific Group
  • Monitor effectiveness of post-sales online/offline servicing
  • Oversee end to end process and identify areas of improvements with support from key stakeholders
  • Manage business process changes related to new fares management system implementation
15

Conversion Optimisation Manager Resume Examples & Samples

  • The ideal candidate will have a good understanding of web analytics, project management, and consumer branded commercial experience
  • Degree qualified, in Business, (B2C) IT or eCommerce
  • At least 4 years experience working in eCommerce in a market or global consumer focused role
  • Fluent in English - great verbal communication skills, with the ability to communicate clearly and concisely
16

Senior Digital Optimisation Manager Resume Examples & Samples

  • Experience designing digital testing and targeting programs, including experiments (e.g. a/b, multivariate tests) on digital experiences; creating activities / campaigns using tools such as Adobe Target or Optimizely
  • The ability to design and author experiences, including writing for the web and SEO, which appeal to users in a digital context
  • The ability to extract and draw insights from raw web analytics data
  • The ability to write engaging copy for digital, preferably in relation to financial services or retail industries
  • Intermediate to advanced skills in front-end web development e.g. JavaScript
  • Knowledge of marketing strategy: segmentation, targeting, positioning, promotional tactics, and ability to apply through digital personalisation
17

Digital Optimisation Manager Resume Examples & Samples

  • Working closely with the digital team and key stakeholders to embed a testing culture and consult on identifying the right initiatives to test
  • Supporting the Digital Analytics and Insight Manager with analysis, testing and planning in line with best practice
  • Devising and embedding a proactive A/B & MVT testing process that ensures good quality testing and meaningful results, in support of business priorities
  • Executing tests from initial set up to reporting insights and next steps
  • Working closely with developers where appropriate to ensure site changes are correctly implemented and tested
  • Monitoring and reporting test results, utilising multiple data sets including Maxymiser and Adobe site catalyst, ensuring statistical relevance
  • Delivering weekly / monthly progress reports and providing educational sessions within the digital team
18

Digital Optimisation Manager Resume Examples & Samples

  • Significant experience in leading the development and execution of test optimisation campaigns, with a proven record of delivering a roadmap of activity aligned to the business performance goals
  • Proven track record of identifying new digital optimisation opportunities based on data insight and its interpretation into actionable test hypothesis and campaigns
  • Excellent knowledge of Adobe Target & Analytics, Oracle Maxymiser, Google Analytics and SessionCam or similar technology
  • 2 years’ experience in executing AB & MVT optimisation campaigns through self-serve tools, preferably Adobe Target
  • Experience in the design, QA and build of test optimisation campaigns, through to reporting and interpretation analysis of the impact from a commercial perspective
  • A detailed understanding of how data insights and test optimisation techniques (AB and MVT) can be used to improve user experience and drive conversion rate optimisation / performance
  • The ability to distil campaign data into simple themes that are appropriate for senior and non-technical stakeholders
  • Excellent communication and presentation skills at all stakeholder levels
  • Experience in working across creative design and technical development teams to deliver optimisation campaigns
  • Well organised with a systematic approach to work and close attention to detail with the ability to prioritise workloads and meet project deadlines. Confident, with the ability to work autonomously
  • Must be comfortable working in a fast-paced commercial environment with the ability to multi-task
19

Digital Optimisation Manager Resume Examples & Samples

  • Advanced skills in A/B, MVT Testing and Personalisation (Adobe Target and optimizely) or similar
  • Advanced skills in using analytics and BI tools to generate detailed MI reporting (specifically Tableau)
  • Experience in working with web analytics tools and data
  • Thought leader in testing strategies
  • Experience of developing and improving processes and delivering change
  • Ability to learn in a fast changing work environment
  • Highly analytical with the ability to convert data into business intelligence
20

BC Price Optimisation Manager Resume Examples & Samples

  • Conduct ongoing (and collate existing) research (including competitor pricing analysis and consumer trends) and audience segmentation (working with regional teams) in a way that this can be readily drawn upon for the direction of pricing
  • Strive to achieve real-time pricing (optimally matching people with price, product and time)
  • Review and collate all price testing and learning in that space
  • Establish agreed standards in the way in which we measure the effectiveness of pricing tests with colleagues around the business
  • Build business cases for functional improvements in platforms that will enable the implementation of new price expressions and similar (either through the product team or third parties where relevant)
  • Ensure that price optimisation results are always available for the proactive guidance of senior management/board level pricing decisions, bringing rigour and certainty wrt the impact of these decisions
  • Guide the FT in the investigation and application of new pricing models to maximise reach and revenue
  • Highly numerate/analytically minded and able to solve complex logical challenges
  • Strong Interpersonal skills (and ability to influence both up and across the organisation)
  • Ability to work independently and manage/prioritise own workload
  • Strong Excel skills, demonstrating the ability to interpret and manipulate data into meaningful business conclusions and actions
  • Experience of market research and market sizing exercises
  • Ideally 2-5 years experience in a consumer focussed, commercially driven, environment
  • Experience of a subscription related business
  • Previous experience of price optimisation and price strategy management
  • Experience of having worked with Business Analysts and Data Technology teams in the delivery of reporting tools
  • Minimum degree level qualification or equivalent
21

Optimisation Manager Resume Examples & Samples

  • Managing a fast-moving portfolio of projects so that they are delivered on time and as expected
  • Providing analytical and project management expertise to optimisation programmes or projects
  • Helping to ensure the optimisation area adopts the best approach, delivering a world class client experience
  • Contributing to the Personalisation team, demonstrating commitment to the team’s goals coupled with dedicated and singular focus on execution and delivery
  • Understanding of project management techniques – especially Lean methodologies
  • Problem solving skills, including the ability to apply creative and innovative thinking, challenge the status quo and drive beneficial process improvements
  • Understanding of, and the ability to effectively communicate to stakeholders (verbal and written)
  • Organisational awareness and proven ability to flex own style to meet the needs/expectations of different stakeholder groups within the organisation
  • Demonstrable stakeholder management skills
22

Digital Optimisation Manager Resume Examples & Samples

  • Own, develop and execute the CRO plan based on insights and business objectives
  • Turn our fledgling plans for personalisation and behavioural targeting into a new area of growth
  • Drive tangible business value by driving our conversion rate growth and increasing customer engagement
  • Help develop our processes and ways of working to enable us to push the boundaries and to keep innovating
  • Maintaining reporting dashboards for key strategic optimisation areas, proactively analyse and pull out insights to form testing ideas and hypothesis and present key insights and results to stakeholders
  • Be the lead for understanding customer behaviour, helping us to look for opportunities to improve the experience which will ultimately shapes the future development of our site
  • Develop campaigns to support Marketing campaigns, including alignment messaging and supporting retargeting activity
  • Work with technology to develop new capabilities and integration with our CMS
  • Conduct regular competitor analysis and insights
  • Maintain a high level of quality, integration and integrity for all experiments
  • Manage the testing process to ensure experiments are correctly setup, with robust tracking and reporting dashboards
  • You are educated to degree level and have a minimum of 3 years experience in a similar role
  • You have superb planning skills and are able to manage requests from multiple stakeholders all of which may have different business requirements and time constraints
  • You have a genuine passion for iteratively improving customer experience and conversion rate optimisation
  • You have an excellent eye for detail and you know what great design and user experience looks like
  • You are keen to learn and want to establish yourself as an MVT expert, advocated by delivering demonstrable business uplift
23

Conversion Rate Optimisation Manager Resume Examples & Samples

  • Drive CRO roadmap to improve conversion rate across all marketing channels
  • Continuously test new ideas to improve user experience and maximize conversions from all marketing channels
  • Design and execute A/B, multi-variate, multi-page and multi-variable experiments optimising digital assets and landing pages
  • Work closely with CRM, Analytics and Product teams to create and design personalised, integrated user experience
  • Achieve conversion rate improvement targets for defined steps in the conversion funnel
  • Ensure websites are constantly optimised and are operational, especially during periods of high traffic
  • Share and discuss ideas and results with your international counterparts
  • 2 years’ experience in executing and evaluating tests to optimize the online conversion funnel performance
  • Demonstrable experience and knowledge of eCommerce and online marketing trends
  • Deep understanding of at least one testing (i.e Adobe Target, Visual Optimizer) and web analytics tool (i.e. GA, Site Catalyst)
  • Proven track record of executing successful conversion funnel tests
  • A good eye for usability and design
  • Well organized and used to dealing with multiple projects simultaneously
  • You will work very closely with different teams and need to be a good communicator and a strong team-player
  • Basic understanding of frontend technologies like HTLM, CSS, and JSS is desirable
  • Experience in B2C, high-tech products/services
24

Optimisation Manager Resume Examples & Samples

  • Developing and managing the testing roadmap for clients
  • Reviewing the analytics and client KPIs to understand where most value can be brought via optimisation
  • Ideation, coding, QA, results analysis and presentation of A/B & Multivariate tests. You will be an expert in finding elegant solutions using HTML, CSS, JQuery and JavaScript to manipulate the front end to produce alternative web experiences that are implemented seamlessly and can be confidently measured
  • Establishing measurement of tests using Google Analytics, Google Tag Manager and other analytics platforms
  • Work closely with the team to ensure projects are in line with client expectations and will deliver reliable data to drive decision making
  • Join status calls with clients to ensure momentum on their analytics & testing plans
  • You need to be fascinated by the opportunity to improve conversion rates through designing & delivering alternative A/B test experiences
  • Team player. If you’re willing to work hard and communicate openly with your team, the rewards will be a fun working environment and an opportunity to quickly develop an increasingly sought-after set of skills in an expanding industry
  • An understanding of digital metrics and attention to detail is important – clients will be making key business decisions based on the tests you create and measurement frameworks you recommend and implement