Manager, Activation Resume Samples

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LO
L O'Hara
Lurline
O'Hara
116 Sawayn Land
San Francisco
CA
+1 (555) 134 6084
116 Sawayn Land
San Francisco
CA
Phone
p +1 (555) 134 6084
Experience Experience
Chicago, IL
Manager, Activation
Chicago, IL
Jacobson-Bosco
Chicago, IL
Manager, Activation
  • Responsible for the following information gathering, noting all of the below should come with a timeline of 1st draft delivery for manager review
  • Strong comprehension of artist relations, licensing & regulations when working with talent
  • Development of comprehensive recaps for all major projects/events. Final due 2 weeks post event
  • Responsible for planning, budget management, production and execution of activations for assigned clients
  • Strong comprehension of artist relations & regulations when working with talent
  • Goal and objective oriented
  • Responsible for assigned team tasks – ex. Run of Show documentation, Shot List, etc. and pushing out messaging for assigned tasks to the group
Philadelphia, PA
Manager, Market Activation
Philadelphia, PA
Jakubowski Inc
Philadelphia, PA
Manager, Market Activation
  • Implement HQ Brand/Activation Marketing strategy through localized marketing & activation plan
  • Local Agency training and briefing for all channel execution for brand/s responsibility
  • Division lead in executing special events (local and national)
  • Track and manage category Annual Operating Plan and A&P
  • APO management for local A&P specific to brand responsibility
  • Oversee and ensure excellence in activation and execution of national programs with limited local program creation
  • Lead POS/VAP orders for National and Local buys
present
Dallas, TX
Senior Manager, Vm Rsm / key City Activation
Dallas, TX
Gutmann, Willms and Hessel
present
Dallas, TX
Senior Manager, Vm Rsm / key City Activation
present
  • Develop a VM-RSM network across Market sub-units and a process for best practice sharing (including efficiencies)
  • Coordinate all VM, Tech Rep, and Store Coaching services during project implementation and follow-up visits in close collaboration with Market sub-units
  • Provide key city performance reporting to Brand Activation leads, both centrally and within Market sub-units
  • Drive and coordinate the implementation of retail space management projects throughout the Market
  • Develop space- and account-specific visual merchandising guidelines and provide direction to all Visual Merchandisers in Market sub-units in order to drive consistency in execution across the entire Market
  • Manage collaborative relationships with third parties (e.g. shop suppliers and construction companies)
  • Drive, measure and report on retail space productivity and make recommendations to management for continuous improvement in managed spaces
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
University of Kentucky
Bachelor’s Degree in Business
Skills Skills
  • Strong attention to detail and customer service skills
  • Support the Dow Jones Events team in achieving sales goals by managing all sponsor deliverables from planning, through execution, to debrief
  • Ability to interface with key internal and external groups and teams within the organization
  • Strong written and verbal communication skills
  • Work with the Sales Enablement team within the Revenue Engine to generate appealing selling materials for the Client Solutions, Conferences team
  • Experience in experiential marketing
  • 3-5 years of events and sales marketing experience
  • Experience in client interaction and service
  • Build strong partnerships with DJ Events, Editorial, and Creative teams to ensure sponsor interests are well represented as we look to push the boundaries for how we integrate brands into the event experience
  • Provide sponsors with a seamless experience by developing relevant activations that integrate with our event objectives and positively portray their brand to high caliber attendees
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15 Manager, Activation resume templates

1

Senior Manager, Vm Rsm / key City Activation Resume Examples & Samples

  • Drive and coordinate the implementation of retail space management projects throughout the Market
  • Ensure project budgets are effectively planned, forecasted and managed
  • Facilitate a smooth interaction between Sales teams, Global Store Development (CTC) and all involved trade and retail marketing stakeholders to deliver with speed and excellence
  • Coordinate all VM, Tech Rep, and Store Coaching services during project implementation and follow-up visits in close collaboration with Market sub-units
  • Drive, measure and report on retail space productivity and make recommendations to management for continuous improvement in managed spaces
  • Develop a VM-RSM network across Market sub-units and a process for best practice sharing (including efficiencies)
  • Facilitate execution of Global Brand Activation plans across functions and ensure brand excellence and ROI
  • Represent brand knowledge and expertise over the key city consumers, customers, partners and competitors
  • Create and execute additional initiatives to reinforce brand leadership, as needed
  • Provide key city performance reporting to Brand Activation leads, both centrally and within Market sub-units
  • Review strategies and competitive landscape to recommend improvement and input into the development of plans
  • Connect with other key city activation teams to share best practices
2

Senior Manager City Activation & Newsroom Em South Resume Examples & Samples

  • Build strong relationship with local media, ambassadors, influencers and agencies
  • Map and understand the key city consumer touch points (where do they run, where do they do sports, where do they shop etc.)
  • Develop key city specific marketing activation plan and calendar in line with the product and brand stories – includes local digital and social media plan, PR, ATL, cooperation with local brand ambassadors, local key partners and influencers, POS executions, asset activations, events etc. in alignment with the BUs
  • Manage and coordinate the overall PR and digital marketing framework for EM-South
  • Support the category/campaign specific PR and digital marketing initiatives for EM-South
  • Create and ensure a consistent brand image across all relevant consumer touch points and engagements (e.g. sales channels, events, grass roots and communications channels)
  • Evaluate competitive trends as well as sports and lifestyle trends and feedback to BUs
  • Strong cross-functional experience across merchandising, marketing and sales
  • Creative and innovative
  • Social influencer and early adopter / native of social media
  • Part of the respective city´s culture and knowledge expert about the respective city scene
  • Passion for the adidas brands and enthusiasm/energy for activation
  • Ideas focused, complemented with organizational and project management skills
  • Ability to co-ordinate internal and external multidisciplinary groups
  • University degree in Business and/or a minimum of 4-6 years equivalent professional experience, ideally in Sales and/or Marketing
3

Manager, Email Insights & Activation Resume Examples & Samples

  • Derive channel-specific audience segmentation strategies to support consumer awareness, acquisition or retention for each of WB’s divisional marketing teams and develop relationships with the teams to partner in their cross-channel strategies going forward
  • Conduct requirements gathering meetings and creates project plans and technical specifications for new projects
  • Design, monitor and analyze data-informed e-mail marketing campaigns
  • Manage campaign execution to ensure all digital materials are properly tagged for retargeting and reporting
  • Understand, manage and optimize how data flows to and from the WBCI Data Warehouse and supported ad technologies
  • Champion the addition of new data sources and coordinate their implementation in the WBCI Data Warehouse
  • Develop and distribute data and analytics-related materials such as effective targeting tactics, campaign post-mortem analyses and other related materials
  • Develops strong technical understanding of various product platforms
  • Research new and emerging technologies and best practices
  • Make recommendations to internal and external business partners, including senior management
4

Manager, Omni Channel Activation Resume Examples & Samples

  • Execution of the 360 degree omnichannel product and brand concepts in market
  • Ensure that all key concepts for the season are sold in to all market channels in country
  • Ensure all relevant brand and product category KPI’s and financial targets are met
  • Work cross-functionally with the market Retail and sales teams to pro-actively assess any sell through issues and develop in conjunction with SEA / SFC brand teams solutions as appropriate to address the same
  • Omnichannel Consumer Intelligence and drive the successful implementation of Consumer Profile Mapping across all channels for brand adidas
5

Manager, Activation Resume Examples & Samples

  • Lead the day to day execution of deliverables charts, contract elements, weekly reporting, weekly calls, recaps and budget tracking with the support and inclusion of the Director
  • The focus should be on meeting both internal and external deadlines on deliverables and supporting direct manager
  • Full understanding, tracking and transparency of hard cost expenses will be imperative for someone in this position
  • Knowledge of promotional rules, contesting, content capture, etc. are necessary
  • In the case that this role has a direct report, that reports accounts will roll under the Manager in the following respects: budget management, meeting recap review & deadlines, weekly call management, weekly bullet management
  • Effective and thoughtful written and communication skills
  • Strong skills & understanding of social platforms
  • Strong comprehension of artist relations & regulations when working with talent
  • Acute attention to budget detail
  • Ability to plan well ahead of time and juggle multiple campaigns
  • Project Manager: ability to keep projects on track with contractual timelines and budgets (i.e. deliverables chart)
  • Clear understanding and adherence of company’s culture
  • Ability to establish relationships with business partners including sponsors, vendors and media partners
  • Goal and objective oriented
  • Strong ability to be a pivot position handling client & company goals
  • Excellent creative and organizational techniques
  • 6+ years of promotional marketing/account service experience
6

Manager, Activation Resume Examples & Samples

  • Responsible for proper kick off elements for new accounts assigned and any new platforms that roll under existing accounts. This can include but is not limited to: deliverables chart, formal kick off email, contact sheet, agenda, power point with examples, event overview, etc
  • Responsible for the day to day management of assigned accounts: weekly bullets, deliverables chart, weekly call/notes needs, recap organizations for proof of performance and invoice tracking
  • Responsible for implementation of contractual media & event based benefits for assigned client deals
  • Lead weekly meeting prep (start to finish) including but not limited to: creation of agendas, completion of thorough call notes, setting reminders for next steps
  • Responsible for planning, budget management, production and execution of activations for assigned clients
  • Responsible for assigned team tasks – ex. Run of Show documentation, Shot List, etc. and pushing out messaging for assigned tasks to the group
  • Responsible for the following information gathering, noting all of the below should come with a timeline of 1st draft delivery for manager review
  • Development of comprehensive recaps for all major projects/events. Final due 3 weeks post event. Creation of mini-recaps both internal & external facing kick off, mid and post event/campaign. This includes but is not limited to progress reports on campaigns, status on activations, status on budgets (internal only), photos of performance, tracking to date against goal, recommendations for updates/changes when applicable. Final due 48 hours post event. Provide key information, results, stats & imagery for completed campaigns in a timely manner to Activation point for marketing use in Case Studies, One Sheets, etc. Due within the timeframe assigned by Marketing or provided by manager
  • Experience with the following categories: telecommunication, electronics & experience with implementing IP rights at retail is a must
  • Experience working with tying in brands to both artist and event content
  • Strong comprehension of artist relations, licensing & regulations when working with talent
  • Ability to travel up to 20% of the year
  • 3-4+ years of promotional marketing/account service experience
7

Manager, Sponsorship Activation Resume Examples & Samples

  • Manage broad reaching sponsorship activations for some of the biggest properties in sports (Super Bowl, ESPY’s, and College Football Playoff)
  • Work closely with ESPN Sales and Sports Management to conceptualize marketing solutions and multi-media fan experiences that generate revenue
  • Communicate regularly with various other internal ESPN departments such as Sales, Production, Audio, Travel, as well as external agency partners, to successfully implement sponsor initiatives into events and help execute activations
  • Assist department Director on customized sponsor solutions, managing day-to-day logistics of sponsored event activations
  • Mentor and cultivate junior level team members through shared management of departmental Coordinator and Intern(s), overseeing assignment of specific tasks/projects
  • Maintain specific event budgets, tracking event expenditures and processing invoices
  • Work with external vendors (creative/design/production agencies) as necessary to help execute onsite sponsor activations across various events
  • Coordinate approvals for all branded materials and onsite collateral
  • Manage hotel rooming lists and event guest lists
  • Order/distribute branded merchandise and client gifts
  • Oversee individual event wrap-ups and other post event elements
  • Minimum of 5 years of experience in Sponsorship/Event Marketing
  • Proficient in Microsoft PowerPoint, Excel, Word, Outlook and Photoshop
  • Specific experience in multi-media marketing
  • Strategic and creative thinker with a proactive approach to accessing needs and planning ahead
  • Strong organizational skills and ability to manage several time-sensitive projects simultaneously
  • Superior communication skills for frequent internal and external client-facing discussion and project management
  • Desire to build relationships and encourage teamwork
  • Ability to travel extensively (35%)
8

Manager, Omni Channel Activation Resume Examples & Samples

  • Omni channel Consumer Intelligence and drive the successful implementation of Consumer Profile Mapping across all channels for brand adidas
  • Work alongside involved internal stakeholders in relation to our Category / Brand process and plans
  • Act as a business contact for external parties (agencies and suppliers)
  • Act as a business contact and country feedback facilitator to SEA for all channels / pertinent categories
  • Manage Business Process & Project
  • Provide Framework for Performance
  • Solid business acumen and in-depth knowledge of Retail KPIs
  • High level of project management, budget management and scheduling
  • Market level experience (working at national/ subsidiary head office environment or equivalent)
  • Preferably in apparel/ fashion/ footwear
  • Outlook: Advance
  • Word: Advance
  • Excel: Advance
  • PowerPoint: Advance
  • Fluent in English as well as local language
9

Senior Manager Trade Activation Resume Examples & Samples

  • Delivering big, compelling and effective retail and commercial activations to support priority innovation, advertising and drive periods to deliver our growth ambitions
  • Driving national event and promotional planning and activation across the marketplace to ensure we maximize all levers to deliver the plan
  • Developing and optimizing new and existing capabilities within MDO to increase visibility, planning and efficiency, all to enable the delivery of our annual plan
  • Leading the Newell annual planning cycle (FTW, GPS, PC, LTP) to align the organization around the biggest opportunities for ‘next year’ to deliver our growth targets
10

Senior Manager, Alkane Activation Resume Examples & Samples

  • Lead a team of scientists to develop conversion technologies for various alkanes ranging from light gases to liquid alkanes; that enable achievement of SABIC’s 2025 growth strategy
  • Manage SABIC’s know-how and Intellectual property for the Alternative Feedstock space
  • Develop & manage external networks and technical partnerships
  • Responsible for long range corporate Research & Development (R&D) for processes to convert non-conventional feedstocks
  • Development of Scientific Talent Pipeline
  • Provide support to Chemicals Strategic Business Units (SBUs) and other related SBUs and functions through providing technical expertise and accessing innovative technologies
  • Doctor of Philosophy (Ph.D.) degree in Chemistry/Engineering
  • More than 7 years relevant Industrial experience
  • Strong research background in chemistry and engineering with a thorough understanding of the commercialization process (ideally having direct experience in commercializing a process/product)
  • Familiar with common research and technology processes
  • Proven track record of laboratory research management
  • Strong experience in business development of new technology platforms
11

Manager, Activation Resume Examples & Samples

  • Development of comprehensive recaps for all major projects/events. Final due 2 weeks post event
  • Creation of mini-recaps both internal & external facing kick off, mid and post event/campaign. This includes but is not limited to progress reports on campaigns, status on activations, status on budgets (internal only), photos of performance, tracking to date against goal, recommendations for updates/changes when applicable. Final due 48 hours post event
  • Provide key information, results, stats & imagery for completed campaigns in a timely manner to Activation point for marketing use in Case Studies, One Sheets, etc. Due within the timeframe assigned by Marketing or provided by manager
  • Ability to project manage and activate 3-7 accounts at a given time
  • Ability to prioritize and time manage workload accordingly
12

Activation & Partner Services Manager Resume Examples & Samples

  • Responsible for day-to-day management and deal renewal process for various music, theater and sports partners with end goals of driving business initiatives for StubHub
  • Grow, foster and maintain excellent relationships with partners - properties, rights holders, and agencies
  • Manage the creative request process on multiple and concurrent projects
  • Develop and launch results-oriented partnership marketing campaigns to ensure initiatives align with overall corporate and marketing strategies. Support goal setting, business planning, and budgeting efforts
  • Navigate cross functionally to effectively schedule, create, implement and track assets: work cross-functionally with variety of departments, including Marketing, Product, Customer Service, Technology, Finance, Analytics and Legal, etc. to bring integrated solutions to partners
  • Collaborate internally and externally to best prioritize and optimize programs
  • Align with Partner Operations Managers to problem solve and ensure both business and technical partner needs are met
  • Challenge standard definitions of sponsorship activation and account management to bring new approaches and innovative ideas to StubHub
  • University degree with 4+ years of relevant working experience
  • Team player committed to delivering results in a fast paced environment
  • Passion for music, sports and entertainment
  • Collaborative and positive attitude
13

Manager Omni Channel Market Activation Resume Examples & Samples

  • Strategy and Priorities
  • Live Brand Leadership and continually role model a fact based consumer centric mindset and an attitude of collaboration, creativity and confidence
  • Strong networking and interpersonal skills
  • 5 years brand marketing or retail marketing experience
14

Manager CEM Activation Resume Examples & Samples

  • Deliver all elements of the Global BU Consumer Engagement global toolkits and guidelines, including creative assets, copy, campaign calendars, targeting and KPIS, ensuring these elements confirm to global templates, global brand guidelines and market requirements
  • Manage the briefing process for internal and external teams to create the required components of the toolkits and ensure the toolkit is complete and delivered into market on time
  • Partner with the DBC Strategy and Delivery team to ensure CEM requirements are captured and added to the backlog for Consumer Engagement products. Participate in the prioritization process
  • Collate and share CEM and Digital Content global and local best practices
  • Deliver against Global BU Consumer Engagement KPIS and ensure Global Style Categories Consumer Engagement toolkits and guidelines are optimized based on results and insights
  • 5+ years of digital marketing experience (agency or client)
  • Demonstrable knowledge of digital creative asset production and toolkit creation
  • Experience of working in an international team
  • Results-driven and process focused with problem-solving and decision-making abilities
  • Passionate about Consumer Engagement with strong English communications skills, written and verbal
15

Senior Manager, Sponsorships & Activation Resume Examples & Samples

  • Oversees national strategic sponsorships aligned by brand, working directly with the Sr. Director of Field Marketing & Sponsorships, Brand VP's, and Sr. Brand Managers
  • Leads and counsels Brand, Retail and Field Marketing teams on leveraging national and local sponsorships to meet brand and sales objectives
  • Works with Brand teams to create, author, and implement strategic sponsorship strategy by focus area
  • Works with Field Marketing teams and Manager, Sponsorships & Brand Activation to drive consistent local activation approaches across sports disciplines, venues, and large scale events, utilizing innovative approaches and best practices
  • Makes recommendations on national activation investments and budgets, working with Associate Manager, Sponsorships & Brand Activation, for proposed recommendations to Brand Marketing for alignment and deployment
  • Oversees Brand assigned budgets, managing costs, activation investments, agency costs and tracking/reporting
  • Works with Brand, Retail and Field Marketing teams to identify, acquire and manage personality/talent that is aligned with brand as needed working with applicable agency support
  • Works with Sr. Director and Brand teams to identify agency resource needs related to national sponsorship investments, and agency resources at local level as needed
  • Supports the Sr. Director in creating, implementing, and continuously refining the local sponsorships and venue strategy across the portfolio for the company nationwide; collaborates with On-Premise National Accounts, ensuring alignment on strategy
  • Regularly employs strong negotiation and influencing skills to navigate discussions around local business dynamics that could impact approach or value of potential properties/partners
  • Supports Field Marketing Directors on local sponsorship negotiations ($250k and less) and supports Sr. Director with negotiations of national sponsorships as needed
  • Provides continuous support to Sr. Director in development and oversight of strategic local and national sponsorships acquisition roadmap, ROI analyses for major strategic sponsorships
  • 7 or more years of relevant work experience in sponsorship management, sponsorship activation and/or marketing program management with considerable below the line and above the line program components; Brand management and/or retail activation experience a plus
  • Bachelor’s degree required; Master's degree preferred
  • Previous experience managing a P&L and large budgets
  • Sophisticated knowledge of and experience developing marketing strategies leveraging partnerships of all types
  • Proven track record of bringing creative new ideas and programs to keep sponsorship programming fresh and relevant, increasing ROI, and driving measurable growth around business metrics (volume, share) and brand health metrics
  • Demonstrated experience leading integrated campaigns
  • Experience managing complex situations and effectively communicating to stakeholders as needed to make sound business decisions
  • Experience working with professional leagues/teams preferred; experience working with large scale partners (non-sports) preferred
  • Ability to write a brand brief and deliver feedback to agencies in a succinct and efficient manner
  • Demonstrated success presenting recommendations, influencing, and gaining alignment with cross-functional teams and leadership
  • Ablility to use consumer insights, syndicated information, and other metrics to build business cases and analysis around sponsorship opportunities and ROI evaluation
  • Ability to use statistics, sales data, qualitative/quantitative results, and other hard measurable data to influence key decision makers
  • Excellent time management, resource management, and planning skills
  • Demonstrated experience working independently, employing big picturing thinking, and developing strategic programs
  • Strong budget management skills and the ability to effectively communicate forecasting and updates on a regular basis and as requested
  • Strong communication skills across all forms of communication (written, presentation) with varying audiences (marketing/sales leadership, distributors, internal, field sales, field marketing sponsorship partners and agencies)
  • Proven success working collaboratively across cross functional teams to help lead and drive initiatives, process, and change; ability to delegate roles and responsibilities to agency and field partners to successfully complete objectives
  • Ability to inspire and lead direct reports and non-direct reports towards common strategy, goals, and objectives, ensuring all stakeholders are aligned
  • Bilingual (English/Spanish) is a plus
16

Manager, Market Activation Resume Examples & Samples

  • To create and own the plan for the geo-target (i.e. the OMP) which will deliver against the international brand objectives - incorporating but not limited to the focus areas
  • To identify the tactics which will step-change our brand visibility in-trade (e.g. availability, placement, shelf space, POS placement, BBE execution) and create the roll-out plan to ensure flawless execution
  • Secure the additional resources required (both human and financial) to achieve geo-targeted plan objectives through business case methodology
  • To identify opportunities to strengthen the effectiveness and efficiency of our operations within the geo-target
17

Manager On Premise Activation Resume Examples & Samples

  • 4+ years of experience in Spirits, Beer and/or Wine Industry On Trade – Distributor experience preferred
  • Experience with managing multiple outside agencies
  • Proven budget management experience
  • Knowledge of industry Regulations, market trends and competition
  • Strong working knowledge of Microsoft Office (Excel and PowerPoint)
  • Proven ability to influence across varying levels within an organization, managing up, down and across the business
18

Manager, Sponsorship Activation Resume Examples & Samples

  • Provide sponsors with a seamless experience by developing relevant activations that integrate with our event objectives and positively portray their brand to high caliber attendees
  • Serve as the liaison and single point of contact between event sponsors, their agencies, and all Dow Jones production teams and vendors
  • Support the Dow Jones Events team in achieving sales goals by managing all sponsor deliverables from planning, through execution, to debrief
  • Build strong partnerships with DJ Events, Editorial, and Creative teams to ensure sponsor interests are well represented as we look to push the boundaries for how we integrate brands into the event experience
  • Work with the Sales Enablement team within the Revenue Engine to generate appealing selling materials for the Client Solutions, Conferences team
  • 3-5 years of events and sales marketing experience
  • Experience in experiential marketing
  • Experience in client interaction and service
  • Strong attention to detail and customer service skills
  • Ability to interface with key internal and external groups and teams within the organization
  • solsevnts
19

Senior Manager Omnichannel Market Activation Resume Examples & Samples

  • Collaborate with colleagues in assigned market to help steer market alignment behind global omnichannel strategies
  • Support the creation of the overall strategic direction and annual priorities of the Omnichannel Market Activation team
  • Omnichannel Marketing Deliverable
  • Gather market input on implementation toolkit requirements and timelines to contribute to overall seasonal campaign briefs
  • Interface with assigned market teams to drive and support market compliance of the Global Brand Calendar & consistent implementation/execution of seasonal global campaign materials
  • Deliver thorough, fact-based analysis of marketplace intelligence to Omnichannel Planning team to ensure the Omnichannel Brand Calendar Framework and resulting seasonal Calendars meet market and commercial needs
  • Develop and maintain the MWB benchmarks for market-level retail execution with a focus on delivering world class brand & product presentation across different channel formats with strategic guidance on focused investments in key cities and top stores within assigned market
  • Manage feedback loop with markets around Sell-in and Sell-out requirements and performance to constantly refine and improve Global approach and deliverables sharing insights and learnings with BU / Brand Management / CTC teams
  • Gather input from markets on wholesale digitial requirements when applicable and feed that in to the seasonal toolkit briefings
  • Seasonal Planning & Briefing
  • Drive the implementation of the global Omnichannel Brand Calendar in assigned markets and manage the ongoing review of market Calendar to ensure alignment
  • Manage the seasonal review of market Retail Activation Plans for Own Retail, Franchise and Key Wholesale accounts
  • Participate in market-level kick off and planning milestones to support the global strategy and align around support needs
  • Contribute to the development of content and planning tools at GBC/GMM to enable markets to kick off their seasonal cross functional planning 9 months before market introduction
  • Develop post campaign evaluation reports for specific campaigns and use key learnings to feedback to Omnichannel Planning, Brand Management/ BU CtC for the next seasonal process. Collaborate with finance to include ROI results
  • Communicate and reinforce a clear understanding in assigned market of global retail strategy and levels of support
  • Key Markets, City and Store Strategy (if applicable to focus market)
  • Key Markets and Cities: Work with local Retail Marketing teams to drive the effective execution of Omnichannel Marketing campaigns as well as essential commercial campaigns
  • Market Travel: As needed to support seasonal objectives
  • Advanced user of MS Office
  • Highly numerate with ability to analyze data and produce actionable insights
  • 1-3 years management experience
20

Manager Omnichannel Activation Reebok Resume Examples & Samples

  • Provide input into the creation of the seasonal account plan, as well as the overall Cluster plan related to the implementation of the Global Brand Activation strategy
  • Ensure the WE/ global toolboxes deliver against the Clusters’ trade marketing needs
  • Brief WE/ global Omni Channel and/or BUs on any additional Clusters’ retail marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines
  • Ensure the Global/WE Brand Calendar is followed throughout the Cluster and that any account work complements this
  • Ensure all retail space management solutions are partnered with the best point-of-sale with regular updates
  • Report on performance of all wholesale trade marketing initiatives
  • Provide stores with comprehensive campaign execution manual to ensure operational excellence
  • Provide VM team with comprehensive campaign execution manual and ISC plan before launching
  • Plan and manage Omni-Channel MWB to ensure a right investment decision as well as ROI analysis
  • Progressive experience in brand marketing and/or sales (preferably in wholesale and in the sporting goods industry)
  • Min. 5 years of Sales and/or Marketing experience