Manager, Activation Cover Letter

I am excited to be applying for the position of manager, activation. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Understanding of and experience with digital marketing tactics and best practices to optimize performance for engagement and conversions
• In-depth knowledge of integrated marketing strategies
• Digital, Online, Media or ecommerce experience (SEO, Paid Search)
• Planning and analysis experience preferred
• Experience developing and executing annual channel plans preferred
• Shopper insights, category management and shopper marketing experience preferred
• Experience with syndicated and depletion data preferred
• A good working knowledge of Excel and PowerPoint, in addition to an intermediate level of experience with Outlook and Word

I am excited to be applying for the position of manager, activation. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for thought-leadership on data-driven marketing best practices and partner with media agency to develop tools and planning process that uses data to inform strategy and activate campaigns.

Please consider my experience and qualifications for this position:

• Strong sales experience proved by results in commercial field
• Excellent system skills (MS Office/ SAP, BI)
• Proactive, self-motivated individual who is a good team player
• High-quality presentation skills
• Strong affiliation with fashion/lifestyle/sports
• Willing to travel both internally and externally
• Deliver Area AOP (Annual Operating Plan) with regards to Volume, Revenue, Mix
• Implement and consistently execute defined sales drivers (QDVP3) through managing an effective Sales team

I would like to submit my application for the manager, activation opening. Please accept this letter and the attached resume.

Previously, I was responsible for oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.

My experience is an excellent fit for the list of requirements in this job:

• Work effectively in cross-functional teams that include engineering, sales, external vendors and customer success teams
• Be comfortable in interacting and communicating with senior & executive management
• Experience in the online advertising and marketing industry preferred
• Internal or external experience as Field Sales equivalent, external/internal retail operations or customer marketing experience
• Can build powerful relationships and work collaboratively within a team
• Strong commercial drive and commercial curiosity
• Consistently deliver great performance - Demonstrates drive to make a positive difference to business performance
• Find solutions - Is imaginative in finding solutions to issues and pursuing opportunities for the business

Please consider me for the manager, activation opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for guidance and strategy on paid media campaigns across all digital channels and integrate with other marketing channels.

Please consider my experience and qualifications for this position:

• Leading our Group Brand social media strategy, media thinking and effectiveness
• To shape the creative activation strategies for pan-Barclays assets
• Assets include Brand Royalty sponsorships such as the Premier League, Citizenship initiatives and HR programmes
• To partner with the Group Insight team to analyse varied and complex quantitative and qualitative data to arrive at meaningful conclusions on which to build activation strategies, platforms and campaigns
• To act as a subject-matter expert and consultant on Business Unit and function-specific activation strategies, providing guidance and direction as appropriate
• Strong analytical, strategic and creative judgement
• Strong presentation skills that communicate in clear and compelling terms
• Strong Coordination/Project Management skills

Please consider me for the manager, activation opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for project Management responsibilities for projects including email, paid media, banners ads, websites, and other digital channels.

Please consider my qualifications and experience:

• Actively engage in the demand planning process-contributing to the achievement of the annual sales forecast accuracy (SFA) targets
• Build & maintain an amazing business relationship with customers based on mutual business objective
• Plan, control & manage A&P, Discount & T&E in the region and ensure efficient & effective usage of the assigned budget in line with company policy & procedures
• Defines policy, process and ways of working whilst also managing the associated ongoing activities across all of the accountabilities listed approve with particular emphasis on proactive improvement
• Develops the service activation strategy and roadmaps to ensure the service activation remains relevant and continues to add value
• Sets out and ensures the correct execution of the transition to run process and Service Acceptance Criteria (SAC) process
• Maintains and manages a change & release management plan across communication services
• Supports the Portfolio Management process and aligns change with CS Change and Release calendar