Manager, Search Resume Samples
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Manager, Search Resume Samples
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NU
N Ullrich
Narciso
Ullrich
95048 Blanca Mountains
Dallas
TX
+1 (555) 339 4592
95048 Blanca Mountains
Dallas
TX
Phone
p
+1 (555) 339 4592
Experience
Experience
Los Angeles, CA
Manager, Paid Search
Los Angeles, CA
Dibbert, Rempel and Roob
Los Angeles, CA
Manager, Paid Search
- Work closely with Analyst to establish priorities and manage workload
- Manage any associated direct vendor or platform relationships to improve overall performance
- Assist Search Director in providing formal Search training to new team employees Provide education on overall Search industry landscape and best practices
- Works with a search director to build the strategy and executes a search campaign against the strategy
- Provide direction to Analyst for purposes of campaign structure and keyword and ad copy development. Responsible for final QA before delivery to client
- Responsible for Analyst’s management of campaign budgets, pacing and bid adjustments
- Provides insights which facilitate the development of plans for partner promotion
Phoenix, AZ
Manager, Search Experience
Phoenix, AZ
Gerlach Group
Phoenix, AZ
Manager, Search Experience
- Identifies and communicates key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results
- Effectively plans and executes changes
- Makes effective organization and people decisions in a manner consistent with REI's values and ethics
- Oversees training and development of employees directly and indirectly managed and makes effective staffing decisions
- Establishes trust and inspires others
- Provides coaching, direction and leadership support to employees in order to achieve department, company and customer results
- Partners with divisional leaders from IT, Marketing, Merchandising, Customer Support, Adventure Travel, and Retail to ensure balanced support for corporate initiatives
present
Detroit, MI
Senior Manager, Search Engine Optimization
Detroit, MI
Hyatt-Heidenreich
present
Detroit, MI
Senior Manager, Search Engine Optimization
present
- Create a vision and strategy for how UA evolves to scale SEO globally
- Stay up-to-date on SEO techniques and best practices that impact site structure, keyword research and strategy, search-friendly content and content marketing strategies to increase online authority
- Build momentum and evangelize SEO to ensure it becomes a strategic layer within the organization
- Assume ownership and reporting of SEO performance metrics, including Traffic, Revenue, Organic rankings, etc
- Develop SEO-friendly web content in collaboration with the Ecommerce Content team that maximizes visibility, organic rankings, click-through rates and conversions
- Work with eComm team to test, launch, learn and iterate. Find successes and build upon them
- Develop and maintain global SEO playbooks so team members understand roles and responsibilities
Education
Education
Bachelor’s Degree in Business Impact
Bachelor’s Degree in Business Impact
Temple University
Bachelor’s Degree in Business Impact
Skills
Skills
- Technical: Strong quantitative skills, including analytical abilities and math proficiency
- Ability to prioritize and organize issues/projects for self
- Excellent written and verbal communication skills
- Strong command of search engine research and reporting resources
- Ability to leverage search strategies within the total communications plan
- Knowledge of syndicated research tools such as ComScore, HitBox, AdGooroo and WordTracker
- Strong interpersonal and teamwork abilities
- Strong understanding of online media optimization techniques including CPA, CPC, CPL & revenue share models
- Excellent understanding of digital fundamentals and research
- Demonstrated critical thinking and problem solving abilities
15 Manager, Search resume templates
Read our complete resume writing guides
1
Manager Paid Search Resume Examples & Samples
- You will support the Paid Search and Global Online Marketing team in our aspiration to serve the company as thought leaders on the topic of paid search and overall online marketing topics. When it comes to paid search, our goal is to advance the channel and grow revenue by deploying and sharing best practices
- This role has no direct-reports
- Proven paid search skills, optimisation and bid management techniques
- Excellent (written and verbal) communication and interpersonal skills. You are a strong communicator and a team player
- Excellent English language skills (equivalent to native level, if it is not your first language). Other languages are a bonus and Russian language skills would be particularly favourably regarded
- Experience with AdWords Editor, paid search tools (such as Marin, Kenshoo and DoubleClick Search (DS), and their usage for bid management and other tactics) and experience with web analytics platforms (e.g. Google Analytics & Adobe Analytics). Experience with YandexDirect is a plus
- Strong time management, organisational and prioritisation skills
- Diligence, accuracy, attention to detail and a strong work ethic
- Either you have managed a complex account in-house or via an agency. Regardless, you know your way around a search engine advertising account. Work experience at a search engine would be favourably regarded
- Advanced computer skills, proven experience in Excel
- Awareness of and interest in other online marketing/paid media channels is a plus. You are curious about how it all fits together, but have a keen focus on paid search and want to develop deep expertise in this channel
- You are very hands-on, enjoy hard work and derive satisfaction from making constant improvements while performing recurring, scheduled tasks. You enjoy diving into the details
- You are an independent learner, a self-starter and above all you are curious and passionate about eCommerce and paid search. You live and breathe it. You are excited to develop and enhance your paid search skills and experience
- You are a logical thinker, able to synthesise knowledge, data and experience to come to solid recommendations
- You are ambitious and profit oriented: you want to grow this channel
- Mastered understanding of reported metrics (paid search KPIs) & their meaning
- Bachelor or Master degree required, +/- 2 years hands-on paid search experience
2
Manager, Paid Search Resume Examples & Samples
- 4-year degree from an accredited institution in Marketing, MIS, or related field OR a combination of education and appropriate work experience
- Minimum of 3 years of Paid Search experience with AdWords, Yahoo, Bing and Facebook
- Experience with web analytics, A/B and Multivariate testing applications
- Knowledge of web usability, user experience, and conversion optimization preferred
- Basic HTML/CSS; CMS experience preferred
- Professional Oral and written communication skills for effective dialogue and presentation to stakeholders, including management, marketing, creative, production, external clients and outside vendors
- Proven track record of developing actionable recommendations from quantitative analysis that meets or exceeds performance goals
- Proficient with PPC management, reporting and analytical tools
- Strong knowledge of Microsoft Office (Word, Excel, Power Point, Outlook)
- Excellent organizational, project management skills and the ability to work under pressure with tight timelines
3
Manager, Paid Search Resume Examples & Samples
- Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources
- Provides insights which facilitate the development of plans for partner promotion
- Creates buyin from multiple constituents in a collaborative crossfunctional environment
- Professional oral, written and communication skills for effective contact and presentation with stakeholders
- Very strong analytical skills, with a track record of developing actionable recommendations from quantitative data
- Proficient with Microsoft Office with strong knowledge of Excel
- Superior attention to detail, excellent organizational & project management skills
- Experience in the higher education industry preferred
- Typically requires 5 years’ experience in paid search with Adwords (Re-Marketing, Display, Search) Bing, Yahoo, Facebook, Linkedin
- Typically requires up to 3 years’ experience managing a team of Search Marketing Analysts
4
Manager, Search Engine Optimization Resume Examples & Samples
- Direct SEO strategy and implementation to achieve long term audience growth
- Oversee performance targets, milestones, resource needs and team finances
- Ensure web properties stay on the cutting edge of SEO best practices
- Conceptualize search data, provide insights and organize action plans to achieve goals
- Hold strategic meetings to with key stakeholders in order to update on performance, share learnings and pitch new ideas
- Ensure all content that Disney Parks places online are optimized to be found on search engines
- Find and create a plan of action around opportunities for audience and traffic growth
- Lead a team of SEO professionals including hiring, training, development, mentoring and retention
- Ensure accuracy of the information found online when consumers look for Disney information
- 5+ years of search engine optimization (SEO) experience
- Experience leading people
- Experience working with search in enterprise environments
- Strong presentation and story-telling skills
- Strong understanding of HTTP, HTML and general web development
- Proficiency in Powerpoint, Excel and Word
- Experience with large analytics solutions such as Adobe Sitecatalyst
- Experience with SEO Tools such as SEOMoz, Brightedge or Conductor
- Understanding of paid search, display
- Experience with mobile website and app optimization
- Experience with media optimization such as video and image
- Familiarity with local search engines including Google and Apple Maps
- Bachelor’s degree (or equivalent) in I.S., Computer Science, Management, Marketing or a related field
5
Manager, Navigation & Site Search Resume Examples & Samples
- Supports department objectives with team motivation, coaching, comprehension and development
- Develops and prescribes methods for producing results and ensures effective administration of defined processes and programs
- Understanding process or program expectations and standards, collects and assesses information to construct and implement a solution
- Provides assessments and recommendation for the development of future priorities and policies
- 40%: Develop and implement the Navigation & Site Search strategy for SportsAuthority.com to drive web sales growth, conversion, and improvements in the customer experience
- 20%: Enhance functional and customer experience, collaboration with site marketing, corporate marketing, and merchandising teams to deliver capabilities that maximize product findability and consumer-oriented product content
- 15%: Responsible for leading a collaborative cross-functional team to concept and execute navigation and site search enhancements with the goal of significantly improving product page views and conversion
- 15%: Create and design site search strategies, optimization, taxonomies and attributions
- 10%: Report and present analytics and findings
- 3-5 years retail eCommerce experience required
- Previous search engine management & optimization experience required
- Previous taxonomy management & optimization experience required
- Strong understanding of how to build, track, maintain and foster open relationships across multiple functional areas
- Excellent organizational and communication skills, with the ability to address both technical & non-technical audiences
- Ability to effectively and clearly communicate and motivate direct reports
- Strong ability to coordinate projects with resources across the organization
- Very strong interpersonal skills and the ability to navigate differing skills across multiple partners
- Ability to model, forecast and build financially based strategies a must
6
Senior Manager, Search Engine Optimization Resume Examples & Samples
- Create a vision and strategy for how UA evolves to scale SEO globally
- Assume program management role for all SEO activities, driving aggressive and measurable revenue and traffic growth
- Stay up-to-date on SEO techniques and best practices that impact site structure, keyword research and strategy, search-friendly content and content marketing strategies to increase online authority
- Build momentum and evangelize SEO to ensure it becomes a strategic layer within the organization
- Assume ownership and reporting of SEO performance metrics, including Traffic, Revenue, Organic rankings, etc
- Develop SEO-friendly web content in collaboration with the Ecommerce Content team that maximizes visibility, organic rankings, click-through rates and conversions
- Work with eComm team to test, launch, learn and iterate. Find successes and build upon them
- Surface and utilize organizational wisdom, building repeatable cross-functional brainstorming processes that yield additional content components and strategies to enhance the user experience and increase organic search traffic
- Develop and maintain global SEO playbooks so team members understand roles and responsibilities
- Conduct ongoing training sessions for teammates in North America, Europe, Greater China, Latin America and New Markets, ensuring documentation and best practices are easily accessible
- Create search KPI reports that inform teammates how the program is performing, what’s working and what actions need to be taken for improvement
- Educate and empower regional teams so our global sites are truly localized for SEO. Teammates should have the know-how for performing localized keyword research, on-page optimization, technical HTML improvements and more. Ultimately helping shift ownership from global to local teams in order to broaden support
- Create a network across the organization that becomes an extension of the SEO team – making inroads to Marketing, Brand, Merchandising, PR, Copywriters, Content Publishers, UX, and Connected Fitness Communities
- Ensure top priority content, pages and keywords are clearly understood and embraced by various teams. Build a research model that yields constant targeting of popular and high converting keywords
- Work closely with Paid Search and Social Media teams to find ways to leverage information and compliment the programs
- Be hyper-vigilant in knowing what site and code changes are on the roadmap and ensure that they are implemented in a way that helps and not hinders the SEO program
- Work closely with the team who publishes content to ensure new pages are optimized and optimizations are launched quickly
- Work with Merchandising and Marketing to understand upcoming big stories and provide proactive recommendations on how to optimize the content to increase visibility within search
- Perform in-depth technical audits and compile accurate recommendations to ensure site is structured in the best way possible
- Seek out new technologies and opportunities to expand UA’s organic footprint in long-tail search, local search, etc
- Be a passionate communicator and a professional who thrives on bringing groups together to drive toward common business goals. You’ll build processes uniting stakeholders from functional areas across Under Armour to improve search rankings
- 5-7 years of experience managing an SEO program in a large-scale global ecommerce or retail environment
- Experience optimizing SEO with global brands, retailers and/organizations
- Demonstrated ability to share the importance of SEO across the business and communicate the impact that technical structure, design, content, navigation, performance and function have on SEO
- Proven experience building, leading, and executing upon an SEO roadmap across external agency and internal cross functional partners
- Proven analytical skills, including the ability to analyze data, prepare and interpret reports, and communicate actionable results, findings, and recommendations to various levels of the organization
- Excellent verbal and written communication skills to all levels of the organization
- Demonstrated experience engaging external resources and agencies (RFPs, budgets, scope, scale, relationships, etc.)
- Outstanding knowledge of Search Engine Algorithms and most recent updates
- Outstanding online and financial analytical skills, including a demonstrated knowledge of Search Engine Algorithms
- A strong business acumen with a proven mastery of financial and budgetary concepts
- Proven experience working in a fast-paced environment, including the ability to rapidly adapt to change and self-motivate in a results driven culture
- Possesses a “humble and hungry”, team player attitude that can contribute to the measureable skill set of a world-class interactive team
7
Manager, Paid Search Resume Examples & Samples
- Analytics & Optimizations:Responsible for Paid Search analytics across all partners and Points of Origin. Lead Paid Search contact for digital attribution platform. Develop weekly dashboards and optimization recommendations providing insights by search engine, bid strategy and ad copy. Formulate retargeting audience strategy and landing page recommendations. Ensure online media campaigns are performing according to benchmarks and KPIs
- Campaign Implementation:Manage team responsible for implementation of paid search & contextual initiatives across all Points of Origin, including: day-to-day campaign audits, analyses and optimizations based on overall campaign benchmarks. Lead campaign implementation, including: ad copy creation, keyword builds and applying classification and tracking parameters. Work within Google AdWords, Yahoo, Bing and Adobe Media Optimizer platforms daily. Partner with Digital Marketing and Online Media teams to grow overall digital business. Analyze and enhance the performance of the accounts, including: keywords, targeting, ad copy and the overall bidding process. Develop compelling and insightful recommendations, and communicate these effectively to various stakeholders and among cross-functional teams. Stay up-to-date on industry trends in paid search and provide formalize Points of View to all levels of the organization
- 2-5 years - Must have understanding of online marketing including the principles/tactics of Search Engine Marketing and Web Analytics
- Should have experience with Google Adwords, Adwords Editor, Bing Ads, and Bing Ads Editor
- Experience with Adobe Media Optimizer, Adobe SearchCenter and SiteCatalyst preferred; or equivalent combination of education and experience
8
Manager, Search Engine Optimization Resume Examples & Samples
- Provides search engine accessibility consulting
- Collaborates with analysts and manages all phases of keyword research and analysis
- Analyzes keyword research to determine strategic goals
- Works closely with analysts to develop optimization recommendations and manages all phases of the process through delivery of assets
- Manages the execution of link-building strategies
- Works with internal project teams to implement search engine optimization strategies and best practices
- Collaborates with analysts and manages the development and delivery of monthly/quarterly metrics reports
9
Manager, Organic Search Resume Examples & Samples
- 3-5 years of experience in organic search engine marketing, agency experience preferred
- Strong data analytics and strategy background
- Ability to think strategically and drive solid results to grow the business
- Basic knowledge of HTML, Google Analytics and Webmaster tools
- Exceptional oral, written, presentation, and communication skills
- High-level proficiency in Microsoft Office, particularly Excel and PowerPoint
10
Manager, Paid Search Resume Examples & Samples
- Oversees specialists to ensure timely and accurate product or results delivery
- Develops keyword lists and selects landing pages, then submitting for client approval
- Proficient using third party tracking tools specific to assigned accounts
- Proficient in all vendor interfaces and tools to be able to set up and manage campaigns
- Manages SMR or client specific reports
- Comfortable working with budgets and numbers
11
Senior Manager, Search Engine Optimization Resume Examples & Samples
- Lead a team of SEO analysts and set the vision and direction for the team
- Collaborate across business functions including Technology, Product and Marketing to drive the vision for SEO
- Evaluate and analyze overall SEO strategy and performance and recommend and implement improvements to the current strategy as required
- Facilitate and carry out regular site audits
- Interface with Technology teams to provide direction and timelines
- Drive creation of dashboards for reporting on key SEO performance KPIs and inform management of key risks and opportunities for the company
- Carry out regular forecasting of traffic
- Work with marketing and editorial teams to build editorial partnerships, content distribution options, and content outreach initiatives
- Stay aware of latest issues, development and trends in the online media, SEO and technology space
- Strong understanding of on page and off page SEO
- Knowledge of past, current, and emerging trends of algorithm updates and content marketing strategies
- Ability to thrive in a fast-paced, dynamic environment and have a bias towards action and results
- Have an entrepreneurial spirit with the ability to drive innovation independently
- Proven track record executing on growth and efficiency improvements through SEM, SEO, social advertising, and website conversions
- Have the passion to make things better at every opportunity
- Good understanding of HTML, CSS, and JavaScript
- Excellent interpersonal and communications skills and ability to quickly build rapport, establish trust and develop effective working relationships
- A team builder and coach who can effectively mentor and develop staff
- 5 plus years’ experience managing teams of SEO focused professionals
- Experience with large B2C web properties with an emphasis on lead generation, digital marketing and engagement strategies
- Bachelor's degree in Human-Computer Interaction, Information Design, Marketing, Statistics or a related field is preferred
12
Manager, Paid Search Resume Examples & Samples
- Devise and implement the paid search and PLA strategy for adidas US eCommerce campaigns, ensuring alignment with US Brand & Retail Marketing initiatives, as well as Global SEM standards
- Drive and execute on the day-to-day paid search operations with KPI and goal accountability (traffic, margin, and revenue) by monitoring and reporting performance to Senior Management
- Work collaboratively cross-functionally with the US Digital Marketing team, Merchandising, Buyers, Web Analytics, Global Paid Search Team and Marketing Activation to consistently stay apprised of inventory levels and product lifecycles that will better inform our paid search strategy across categories
- Responsible for overseeing paid search budget, evaluating performance of different areas within paid search and PLAs, and reallocating accordingly based on performance. Responsible for top and bottom line growth to achieve sales, ROI, and contribution goals
- Aspire to be an industry leader at the forefront of innovation. Stay abreast of developments within the SEM and digital marketing industry, and possess the curiosity and desire to innovate paid search in new ways. Report on and present industry developments, trends, and case study results to leadership
- Act as a key US paid search expert driving best practice definition, execution and documentation, including training internal stakeholders for your categories of responsibility
- Manage all operational aspects of paid search campaigns from start to finish in line with budget expectations and desired KPIs, analyze results, and present to Senior Management
- Manage any associated direct vendor or platform relationships to improve overall performance
- Drive testing, reporting, analysis and optimization on paid search performance to identify key levers and opportunities for improvement
- Proven retail eCommerce paid search skills, optimization, and bid management techniques; experience managing high volume growth targets for complex paid search campaigns
- Experience managing large media budgets and hitting monthly, quarterly, and annual goals for spend, revenue, ROI, and other KPIs as determined by the business
- Ability to produce regular reporting, collaborative strategic planning, and performance management that aligns with and accomplishes business goals
- Embraces and thrives in an international working environment as a result of understanding the complexities of a large, global organization
- Ability to balance pure SEM goals with overall business goals and brand priorities
- Extremely analytical, data driven and a clear, independent thinker, able to efficiently distill complex information into strategic actionable recommendations
- Familiarity with the broader online marketing context (i.e. natural search, display, paid social, affiliates, comparison shopping engines, product feeds). Knowledge of attribution modelling is beneficial. Strong ad copy writing skills, testing process, knowledge and adherence to best practices
- Ambitious, profit driven and interested in the broader business context. A desire to grow this channel with a strong work ethic and diligence
- Strong attention to detail, flawless execution, time management, planning & organizational skills
- Ability to manage and influence others directly and indirectly; previous experience managing people is a plus
- Strong communication and interpersonal skills, team player, and able to build strong relationships quickly
- An interest in exploiting technology (feeds, scripts, etc.) to automate and scale key processes
- Independent learner, self-starter, curious and passionate about eCommerce and paid search, with an excitement to develop and enhance paid search skills and experience
- Bachelor’s degree preferred; marketing, business, or computer science focus a plus
- 3-5 years hands-on paid search experience (ideally both agency and client side) managing all aspects of paid search including campaigns across multiple engines and devices, bidding strategies, PLAs, RLSAs, and writing ad copy that is highly relevant and targeted to the business
- Proficiency with some or all of these SEM tools or platforms: Google AdWords, Bing Ads, Yahoo Ads, Adobe and Google Analytics. Campaign management platforms: Kenshoo, Marin, Adobe, DoubleClick or other similar platforms
- Advanced computer skills with proven Excel experience; AdWords certified preferred
13
Maps Search Ranking & Relevance Manager Resume Examples & Samples
- Expert knowledge of probability and statistics, including machine learning/predictive modeling, experimental design and optimization
- Experience in successfully managing data science teams
- Experience building large scale, high performance distributed systems
- Knowledge of information retrieval systems
14
Manager, Taxonomy & Search Resume Examples & Samples
- Design and maintain product attributes which power faceted navigation and product comparison tables and ultimately help customers find products online
- Continuously apply an understanding of recall, relevance, and response time to support effective search interaction design
- Design, develop, map, evaluate, and maintain large-scale enterprise, reporting, and e- commerce product taxonomies in collaboration with upper management
- Foster strong relationships with Product Information Management, Merchandising, Inventory Planning, SEO, and IT teams to improve data quality and user experience
- Proactively measure the effectiveness of search to understand what is/is now working and take measures to optimize the search &browse experience on all web properties
- Manage the flow of taxonomy data from source to consuming systems, help troubleshoot problems, and work closely with the web search team to optimize product classification to improve product findability and increase conversion rate
- Analyze and advance industry trends in product classification, faceted navigation, and online search
15
Manager, Paid Search Resume Examples & Samples
- Manage the day-to-day search marketing activities across multiple search engines (Google, Bing / Yahoo) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
- Monitor industry trends, testing, adapting, and optimizing SEM strategy using a measurable approach
- Manage process for tracking SEM programs within our reporting tools. Establish benchmarks and metrics that consistently drive efficiency and effectiveness, as well as understand impacts on online and offline business
- Partner with franchise planning manager to ensure all marketing programs are being supported appropriately
- Working knowledge of Google Analytics, conversion tracking, e-commerce, and the interplay of SEM and SEO
- Become a product expert in our industry, understand the hot issues and new developments
- Oversee keyword research (discovery and expansion), review and editing of ad creative / copy, review and analysis of web site performance metrics, and optimization of campaigns
- Grow and optimize our keywords portfolio through testing (A / B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc
- Drive continued innovation and best practice implementation, regularly sharing your knowledge with the media and analytics team
16
Manager, Meta Search Resume Examples & Samples
- BS/BA degree in marketing, international business or related field
- 4+ years of relevant work experience in eCommerce/online marketing for an established consumer brand, 3+ years managing online advertising campaigns with a performance mindset
- Familiarity with Ad Tech and different digital monetization methodologies
- Desire to “push the envelope”, test new concepts, and be a change agent
- Hands-on skills and experience managing advertising, media-buys and technical processes
- Experience managing strategic partnerships. Demonstrated relationship marketing skills a must
- Experience managing and directing multiple agencies/ vendors
- Agency experience highly desired
- Working knowledge of Microsoft Office (Excel, Word, and PowerPoint)
- Highly motivated, organized, and proactive in managing and leading multiple campaigns from end-to-end
- Dynamic interpersonal skills including team player that works well with counterparts from various functions/departments and has the ability to influence the work of counterparts without direct reporting accountability
- Strategic thinker and problem solver, who can dive into the details, yet understand the big picture
- Global experiences a plus
- Ability to analyze data across multiple reporting sources
- Effective written and oral communication and strong analytical skills
- Shows an understanding of how each role on the team contributes to the work
- Shows an understanding of goals, processes, and reporting relationships within the department
- Stays calm and focused during stressful situations
- Uses resources to help deal with change or challenges
17
Manager, Search Engine Optimization Resume Examples & Samples
- Manages the SEO Budget for www.Sears.com & www.Kmart.com and allocates funds to strategic core intiatives that will drive incremental organic traffic to both domains
- Manages tactical SEO initiatives including on-site optimizations, keyword analysis, web content development, link-building, site auditing and competitive analysis. Consults and provides recommendations to cross-functional teams to ensure pages or experiences are optimized for search engines
- Defines metrics and measures for SEO success and be able to report results to show management/leadership
- Datamines web analytics to identify new keywords to target to increase search engine visibility for keywords that will help drive Business Unit performance
- Creates and manages a strong SEO strategy in order to drive incremental traffic to Sears.com and Kmart.com for the purpose of increasing sales and revenue
- Develops all deliverable creation so that the deliverables are in line with the overarching SEO strategy that will drive incremental traffic/sales/revenue
- Works with Business Unit (BU) stakeholders to develop SEO plan and forecast SEO trends to enable Business Unit stakeholders to see the performance of a key marketing channel that will help drive their business
- Owns and manages the relationship with the vendors; not limited to RFP's, SOW amendments, etc., as vendors support the SEO team in driving SEO strategies and initiatives and SOW/Amendments are necessary to ensure the scope of work being performed is in line with the overall SEO strategy. In addition, new vendors are evaluated to determine if they will help drive incremental organic traffic to Sears.com/Kmart.com
- Manages digital agencies that support SHC in organic search. Provides direction & vision to these digital agencies and delegates responsibilities to these vendors to execute on vision & strategy
- Analyzes Omniture Web Analytics data to gather SEO Insights and report on Traffic and Revenue
- Evangelizes SEO throughout the Sears Holdings Organization. Works with OBU Academy and Merchant Academy to create an SEO curriculum that will train and educate SHC on SEO Best Practices and to increase advocacy of the marketing channel
- Leverages SEO Platform insights to develop strategies or tactics to improve organic search performance
18
Manager of Search Relevance Resume Examples & Samples
- Direct engineers and data scientists that apply Information Retrieval and Machine Learning techniques to retrieve relevant results and provide optimal ranking
- Help design, develop, and support new "intelligence" features on a world-class search service that serves millions of requests daily on a diverse corpus of data including structured, unstructured and social feeds
- Analyze and understand the different products, devices and use cases that are driven by search across salesforce and develop strategies for improving relevancy
- Conduct extensive analysis/study of usage metrics and patterns to identify opportunities to improve relevancy of search
- Evangelize the use of machine learning by deploying models at scale and subsequently sharing impact from A/B testing (including interpretation of results)
- Develop new ranking features and techniques build upon the latest results from the research community
- Contribute to the analysis of functional requirements
- Master's or PhD in a relevant field and/or experience in any of the following is highly regarded: Machine learning and modeling techniques including classification, regression and Bayesian analysis
- At least 4 years of hands-on experience in managing teams focussed on Machine Learning, Information Retrieval or Data Mining, Natural Language Processing
- Expertise in Computer Science fundamentals in data structures, algorithm design, and complexity analysis
- Iteratively analyzing data, integrating new data sources, experimenting and optimizing
- Excellent oral and written communication skills
- Ability to communicate well, present ideas and solution to executives and coherently discuss complex topics with both technical and business audiences
- Ability to deal well with ambiguous and undefined problems
- Ability to stay abreast of emerging technologies and quickly evaluate and adapt to new technologies
- Ability to quickly respond to the changing business needs and roll out functionality in small increments rather than a big bang approach
- Strong grasp of Python, Java or other comparable Object Oriented Programming Language
- Good understanding of usability and visual design principles
- Experience building Software as a Service (SaaS) applications
- Experience with Agile software development and Test Driven Development methodologies
- Experience building and improving highly concurrent distributed systems
19
Manager, Search Resume Examples & Samples
- Confidence to coach & develop direct reports/influence team
- Ability to work well under pressure when balancing multiple accounts
- MS Office, specifically Excel
- Knowledge of syndicated research tools such as ComScore, HitWise, AdGooroo and WordTracker
- Strong interpersonal and teamwork abilities; Ability to work successfully with teams on multiple projects under tight deadlines
- Collaborative approach/attitude
20
Manager, Search Resume Examples & Samples
- Develop advanced, efficient direct response search programs for any given client search initiative
- Help create Mediavest Search POVs to leverage across teams to clients
- Experience in applying search marketing to brand-building & direct response initiatives
- Knowledge of syndicated research tools such as ComScore, HitBox, AdGooroo and WordTracker
- Experience with at least one of the major bid management tools
- Strong understanding of online media optimization techniques including CPA, CPC, CPL & revenue share models
- Strong interpersonal and teamwork abilities
21
Manager, Paid Search Resume Examples & Samples
- Educate, ideate and support teams in the area of Search
- Actively advise and consult category teams in development of digital strategies and ideas
- Identify and create training & development opportunities for the broader teams to ensure digital expertise
- Assist Search Director in providing formal Search training to new team employees Provide education on overall Search industry landscape and best practices
- 2-3 years of Search experience
- Experience in paid search, natural search, and/or display advertising
- Technical: Strong quantitative skills, including analytical abilities and math proficiency
- Excellent understanding of digital fundamentals and research
- Desire to work in an industry which is constantly evolving and presenting new and unique challenges
22
Manager, Search Resume Examples & Samples
- Respond to questions on campaign status and performance for assigned campaigns
- Ability to work well under pressure when balancing multiple brands
- MS Office, specifically Excel Attention to detail
- 3+ work experience in search engine marketing, paid social media, and/or display advertising preferred
- Discipline in which strong creative thinking and/or analytical skills are leveraged to interpret data into actionable results and insights
- Strong desire to work with the search, social, and other emerging digital channels
- Ability to work independently, manage, and prioritize time effectively
- Technical proficiency, particularly with Excel, Word, and PowerPoint and the ability to quickly learn new tools and technology platforms
- Solid interpersonal and teamwork abilities and ability to work without supervision
- Basic knowledge of paid search and social highly preferred
23
Manager, Search Resume Examples & Samples
- Strong Communication Skills
- Familiarity with third-party ad serving companies
- Pharmaceutical or experience a large plus
- Experience with media billing processes a plusBasic knowledge of paid search and social highly preferred
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Manager, Paid Search & Paid Display Resume Examples & Samples
- Experience with digital media platforms (DCM, DBM, DS – DoubleClick Search, Marin, Kenshoo)
- Resource and people management
- Detail oriented, well organized, and ability to multi-task in a results oriented business environment
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Manager, Paid Display & Paid Search Resume Examples & Samples
- A minimum of 2 – 5 years’ experience directly managing paid search, paid display, paid social campaigns
- Thorough understanding of direct response marketing in the digital age; media planning
- Proficient in MS Office, with an expertise in MS Excel and PowerPoint
- Google Adwords Certified
- Strong communication and interpersonal skills are required
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Manager, Search Experience Resume Examples & Samples
- Supports the implementation of company programs, procedures, methods and practices to promote REI key messages
- Provides coaching, direction and leadership support to employees in order to achieve department, company and customer results
- Establishes and maintains visibility within the department
- Monitors operational statistics, reports trends, variances and issues, and takes appropriate action
- You will lead highly engaged Search team, managing REI’s site search platform and developing a comprehensive strategy for fully leveraging its capabilities to ensure REI customers benefit from what it has to offer
- Your role includes capturing customers further up the funnel, optimizing REI’s natural search rankings by leading REI’s natural search program team
- You will ensure REI’s product development teams have a full pipeline of capabilities and optimizations to push REI higher in natural search rankings and land those customers successfully on REI.com
- Accountable for program governance over the search tool administration, roadmap, and vendor relationship
- Manages prioritization of Search portfolio investment to maximize benefit to REI customers and members
- Participates in REI’s annual portfolio and budgeting process and ensures the portfolio aligns with and delivers on REI’s digital strategy across multiple divisions
- Demonstrated ability to lead innovative site search solutions, enhancing digital retail customer experience
- Develops and maintains strong professional relationships with key individual stakeholders and partner teams throughout REI
- Partners with divisional leaders from IT, Marketing, Merchandising, Customer Support, Adventure Travel, and Retail to ensure balanced support for corporate initiatives
- Maintains collaborative relationship with the Information Technology team supporting REI's digital touch points
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Senior Manager, Paid Search Resume Examples & Samples
- Paid Search and Implementation
- Mastery of all relevant social platform UIs and capabilities, relevant API management platforms and strong knowledge of Tier II vendors and capabilities
- Maintain a deep understanding of client business goals and marketing objectives, translating them into digital objectives/strategies
- Prepare and present strategic media recommendations to client and agency management, including objectives, strategy, rationale, and all backup materials
- Design and implement or oversee implementation of single and multi-variant tests to increase campaign efficiency
- Develop innovative ways to present the group’s work
- Oversee partnerships with social platforms, API partners and other related vendors
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Senior Manager of Paid Search Resume Examples & Samples
- Work with SEM agency around management and daily execution of paid search campaigns
- Work with SEM agency around management and daily execution of search engine shopping campaigns
- Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions. Scope of which can be related to keywords, landing pages, ad copy, ad distribution, and device. Mobile is a very important component of SEM for the floral vertical so particular attention must be dedicated to all mobile trends
- Communicate with internal teams as well as extensive collaboration with Marketing and Merchandising team around promotions, new category, new product and other promotional campaigns
- Actively manage paid search campaigns to maximize sales/order production within efficiency targets and weekly and monthly budgets
- Work with agency as well as internal teams to optimize product feed for use in search engine shopping campaigns, CSE, marketplace as well as accommodate needs for other teams
- Maintain high levels of up-to-date knowledge of best practices and strategies in the management of online paid media
- Develop online media strategies to optimize the competitive position of paid media and participate in the effective management of the business plan and surrounding forecasting
- Assist in development of search media plans (research, submitting request for proposals "RFPs" to search engines) and building effective relationships with all vendors
- Work directly with search engine representatives to take advantage of new offerings, tests as well as acquire ideas for building efficient scale and solicit performance data for program optimization
- Collaborate and support/assist team members to optimize their performance, sharing performance reporting and other creative and website resources
- Provide senior-level support around competitive presence, marketing strategies and tactical execution
- The SEM Senior Manager reports to the Online Marketing Director
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Assistant Search & Affiliates Manager Resume Examples & Samples
- At least three years of SEO experience
- Strong understanding of SEO tools and techniques
- Possesses a proven track record in natural search engine optimization
- Good analytical skills with experience of web analytics tools including Google Analytics and Tealium
- 2 to 3 years’ experience in managing, optimizing and growing direct agreements with metasearches
- Knowledge of paid search marketing
- Analytical thinker/problem solver-able to devise and execute relevant solutions
- Able to translate business requirements into deliverables
- Results-driven, organized and very self-directed
- Works well in a team setting, is able to meet deadlines, and is comfortable managing several tasks simultaneously
- Proficient in MS Office, particularly Excel
- Basic Technical knowledge of HTML and XML APIs, database-driven websites, blogging, etc. is an advantage
- University degree in Digital Marketing, Business Administration, or similar
- Commercially aware and excited about numbers
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Manager, Agency Partnerships, Search Ads Resume Examples & Samples
- Demonstrated success in aligning parties to mutual value creation while staying true to brand and customer values. Successful background in growing revenue based partnerships for non-standard products and services
- Clear thinker who is able to evaluate situations, distill concepts and propose solutions that advance the business forward. Demonstrated ability to cull through feedback to identify the levers that will drive the greatest impact for our customers and our business
- Proven experience growing and managing lean and productive business development teams, ideally with a focus on digital marketing and sales teams. Demonstrated ability to actively manage relationships from the details to the highest level
- Deep understanding of the subject matter: experience in and passion for search marketing, app promotion and/or performance marketing; strong relationships across channel partners: agencies (holding companies, specialized agencies), MMPs, aggregators (campaign/bid management), and other key channel partners; a working knowledge of partner economics and processes
- Proven ability to develop strategic plans and implement programs to drive awareness and adoption of a new product or service to positive result
- Comfortable preparing and delivering executive level presentations to internal and external stakeholders
- Confidence and expertise to push beyond the status quo and propose bold solutions
- Flexible approach to problem solving
- Curiosity about how customers use the product and a passion for exceeding customer expectations
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Manager, Search Resume Examples & Samples
- Manage the establishment of a search best practices that leverages the current Bayer tools as well as emerging platforms/technologies and take a leadership position across Brands and Agency partners in making data available to Brands and across the Division to ensure media is optimized effectively
- Maximize Brand synergies by identifying trends and a common framework to support the efficient application of search best practices across the Division. Operationalize the approach by managing and contributing to the development of a “playbook-like” reference tool to applications can be easily adapted and implemented across Brands and the Division
- Contribute to the ongoing evolution of the Bayer media best practices based on framework and engagement model for the ability to benchmark performance and provide context around campaign performance
- Collaborate on the establishment of common search framework and best practices to ensure optimal channel activation and any recommended optimization based on greatest impact
- Manage digital agencies and suppliers as it relates to the Bayer search and reporting strategy. Manage and contribute to shape and evolve the division’s digital agency/supplier platform through an understanding of the consumer and brand’s needs. Manage and contribute to shape aspects of identifying, reviewing and contracting digital agency partners and suppliers. Manage the relationship and organize communication to the agency partners
- Responsible for the implementation of digital innovation paid social, video, paid search, organic search based on the application of a common search framework and common KPI strategy. The incumbent is accountable to empower the entire organization with search learnings, best practices, and support
- BA/BS with 5+ years in Marketing activation (Digital Marketing, Media, Advertising) preferably in consumer packaged goods
- 4+ years dedicated digital marketing experience including management of digital analytics implementations and reporting solutions
- 4-6 years of paid search experience
- Understanding of marketing clouds and digital data technologies (DMPs, Google 360 Suite, digital pixel tracking, site tagging, etc.)
- Strong familiarity with the digital environment and a clear understanding of media planning and buying process
- Understanding of the technology associated with creating and maintaining a single ID view of the consumer
- Experience with mixed media modeling and digital attribution technology such as Google Anlayics, DoubleClick, IRI etc
- Structured thinker and clear in verbal and written communication, concise and on-point when answering and asking questions
- Prior experience in setting direction and engaging with strategy/analytics agencies, technical suppliers, and providers of analytic services
- SEO and creative agency experience
- Multi-channel knowledge and DoubleClick Search expertise
- Experience in healthcare marketing
- Agency/Marketing/IT background
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Manager, Paid Search Resume Examples & Samples
- CAMPAIGN STRATEGY IMPLEMENTATION
- 3+ plus years of paid campaign management experience required
- Experience with Analytics tools (Google Analytics, Web trends, Omniture)
- Experience with Search Engine Desktop Tools (Google AdWords Editor)
- Skilled at PPC optimization techniques (ROI / CPA / CPL / Impression Share)
- Experience with Bid Management tools (Marin & Searchlight) - including their Strong knowledge of different types of search engine marketing tactics
- Direct experience in managing large scale, complex paid search campaigns
- Experience with 3rd party tracking (Doubleclick & Atlas) - including their limitations
- Clear technical and analytical mindset- experience working with large sets of data will be advantageous
- Google Certification (Fundamentals), Analytics and Advanced Certification is a plus
- Computer skills including proficiency with Microsoft Office, particularly Excel and PowerPoint
- Must have excellent attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Excellent written communication and interpersonal skills, with an eagerness to work as member of a team
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Senior Manager of Site Search & Navigation Resume Examples & Samples
- 5+ years of work experience within the ecommerce or buying verticals
- 3+ years management experience preferred
- Capable of evaluating, testing, modifying, and managing a best in class, intuitive, and comprehensive navigation structure to deliver a great customer experience while searching and navigating Academy.com
- Excellent interpersonal, written, and verbal communication skills, with the ability to interface effectively with individuals at various levels, both internal and external
- Analytical, with b problem-solving abilities and creative resolution skills
- Self-motivated, with the ability to work on multiple projects in a fast-paced environment
- Proven ability to recognize and adapt to company culture
- Ability to analyze, organize and integrate large amounts of complex information into clear, concise presentations
- Leads by example and models a passion for the business as well as demonstrates a proactive and solution orientated style
- Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high volume, fast-paced environment
- Excellent analytic skills with the ability to use key tools to dive deep and provide analysis consistently on performance metrics
- B Excel capabilities preferred and capability to use Web Analytics platforms
- Lead team to develop and maintain a browse structure for all categories that isolates primary and secondary pathing structures to optimize customer’s ability to find products in an ever growing online assortment
- Partner with 3rd parties and vendors to create a data normalization process to merge thousands of brands’ terminology to a structure that aligns to consumers’ expectations
- Lead cross-functional projects with a broad range of merchandisers, merchants, and marketing groups to roll out category re-launces that will deliver improved category findability
- Partner with Analytics team to measure pre and post as well as AB tests for navigation and search changes to confirm positive impact
- Establish search relevancy workstream including keywording, index value modifications, synonym mapping, and redirect implementations
- Partner with 3rd party agencies and consultants to drive taxonomy re-engineering project
- Effectively communicate with cross function leaders such as Marketing, GMM, DMMs, and other key stakeholders the desired taxonomy structure, implementation plan, and post change analytics
- Manage and oversee the Omnichannel findability team who is responsible for optimizing the customer browse journey and accountable for driving significant product page view elevation and subsequent conversion
- Lead team to understand current trends, opportunities, assortment, competition and merchant vision by category and apply knowledge to drive accretive conversion growth
- Create and deliver monthly reviews of successes, opportunity and go forward plan to re-engineer current structure and continuously evolve the navigation structure and search relevancy
- Collaborate with Buying and Omnichannel teams on approach to modify navigation structure and search relevancy
- Partner with major external and internal vendor partners to develop and deliver a great customer experience and ensure the brands are well positioned to deliver against customer and brand expectations
- Train, motivate, direct, coach and evaluate team members to ensure that the team is committed to achieving team initiatives
- Provide leadership and individual developmental growth to findability team including navigation and search analysts and taxonomists
- Execute on-going competitive analysis as well as recommended strategies and tactics to improve our value equation to the customer
- Develop a thorough understanding of Academy’s policies, procedures and safety rules
- Duties may change; team members may be required to perform other duties as assigned
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Manager, Paid Search Resume Examples & Samples
- 2+ years of Search experience
- Experience in applying paid search optimization to brand-building & direct response initiatives
- Knowledge of syndicated research tools such as ComScore, AdGooroo and WordTracker
- Deep experience with at least one of the major bid management tools (Kenshoo, DoubleClick for Search or Marin)
- Technical- Strong quantitative skills, including analytical abilities and math proficiency
- Presentations skills are a must
- Knowledge of Omniture a plus
- Analytically Minded
- Impeccable Organization
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Senior Manager Search & Affiliates Resume Examples & Samples
- Own and manage all components of Paid Search and PLAs, including but not limited to strategy design, product feed creation and optimization, keyword selection, creative and ad copy testing, landing page optimization, bidding strategies, performance, and budget management. Understand complex ideas and demonstrate strong problem solving skills to solve practical problems in business, marketing and industry analysis. Design and conduct tests across various markets & search engines to identify high value opportunities for optimization. Determine proper methodology for data collection and evaluation. Share accountability for meeting the Paid Search marketing team’s aggressive revenue and efficiency targets
- Direct the strategy in the Affiliate channel finding the proper mix of coupon, loyalty/cashback, and blog/influencers to drive top line demand and grow the brand affinity. Identify and launch new publishers and partners to drive in-store traffic and demand. Develop strategic partnerships with the top publishers in the affiliate network. Negotiate commission rates and paid placements based on channel objectives. Share accountability for meeting the Affiliate team's aggressive revenue and efficiency targets
- Team management, both internal and external: this role must oversee internal employees as well as agencies and third-party vendors, managing a budget to produce quality traffic and demand with increasing efficiency. The Senior Manager must work to continually improve the process and the output of its many participants
- Owning vendor relationships. Pier 1 seeks for all its partnerships to be strategic, especially that with its agency. This role is responsible for challenging our partners and deriving benefit from their resources, as well as complete ownership of a change in relationship should one become necessary
- Evolving the programs. This role is responsible for forming a vision of all Search/PLA/Affiliate/Local execution and performance over the next 12, 24, 36 months and beyond. A knowledge of what technologies are currently and will be available, how they can help Pier 1, and how these programs will change in a rapidly changing landscape to grow and flourish, maintaining and even improving its standing as a highly effective and profitable channel
- 5-10 years of relevant search and digital experience
- Proven digital marketing background required. Understanding of various analytics platforms such as Adobe, Google Analytics, and Marketshare required. Google Adwords, Yahoo/Bing ad center experience required
- Hands-on experience running A/B tests, geo-bid modifiers, bounce rates, and conversion lifts
- Experience working with forecasting and panning tools a plus. Analytical ability and subsequent implementation based on results a must
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Manager, Search Engine Optimization Resume Examples & Samples
- Manage the development and execution of the search engine optimization strategy for Scotiabank.com
- The incumbent will be responsible for recommending and deploying web updates with the goal of increasing qualified organic search traffic to Scotiabank.com
- Optimization responsibilities include
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Manager, Paid Search Resume Examples & Samples
- Strategic development, execution and ongoing optimization of paid search campaigns across all supported lines of business
- Analyze native ad platform and clickstream analytics to identify performance trends and actionable opportunities
- Responsible for the management of program budgets and the allocation of budgets across core business lines / products. The incumbent will be accountable for balancing search demand opportunities and budget allocation ensuring channel targets are achieved (volume and profitability)
- Work closely with copywriters on the development of ad copy. Communicate copy requirements (offers, benefits, product features etc.) and delivery dates
- Provide weekly performance results and insights to the greater marketing and business groups
- Liaise with marketing, brand and the various business lines to ensure there is channel alignment
- Manage, update and distribute PPC forecasts and search demand analysis
- Ensure paid search best practices are employed
- Stay on top of industry trends and platform/provider updates while evaluating opportunities for innovation and learning
- Keyword research leveraging 3rd party and native ad platform tools ensuring both positive and negative keyword lists are optimized for success
- Liaise with internal translation services team on French ad copy and keyword development
- Manage search engine vendor relationships (Google/Bing) ensuring there is program goal alignment, communication of quarterly budgets and a commitment from the provider side to keep Scotiabank top of mind for Alpha/Beta and new feature launches
- Collaborate with internal marketing teams ensuring there is alignment of messaging and initiative focus. The incumbent will be responsible for understanding all integrated marketing activity and optimizing Scotiabank’s paid search campaigns to account for increased awareness and search demand
- Partner with legal and compliance teams to certify that all paid search campaigns and tactics are adhering to Scotiabank guidelines
- Optimize paid search program through the testing of various performance leavers’ such as ad copy, landing pages, bidding strategies, negative keywords etc
- Expand the visibility and working knowledge of SEM across the organization through presenting and communicating SEM best practices, core findings and emphasizing the channels importance in the marketing mix
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Manager, Paid Search Resume Examples & Samples
- Demonstrated critical thinking and problem solving skills
- Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization)
- Demonstrates initiative/”hunger”
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Manager, Paid Search Resume Examples & Samples
- Responsible for gathering the research and data needed to formulate tactical plan development and recommendation for client delivery with oversight from AMD
- Ultimate oversight for all day to day budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. Strategy flowcharts)
- Review paperwork necessary for purchase authorization and ensure vendor counter signature is received
- Primary party responsible for QA of trafficked approved plan into search engines (keywords, ad copy, extensions)
- Development and recommendation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)
- Responsible for building clear, concise and cohesive quantitative analyses inclusive of strong data visualization
- Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process
- Demonstrate creativity and agility when problem solving prior to elevation to AMD
- Work closely with Analyst to establish priorities and manage workload
- Contribute to development of slides for use in new business pitches
- Primary party responsible for customization of agency POVs for individual clients
- Excellent written, verbal and interpersonal communication skills
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Manager of Search & Websites Resume Examples & Samples
- Serve as member of the Digital/Social subject matter expert (SME) team
- Lead development of best practices in Nestle USA (NUSA) via thought leadership to inspire & inform strategy and tactical work, which will drive into the extended marketing organization. This includes
- 3-5 years of SEO experience, preferably in CPG industry
- 3-5 years of progressive responsibilities in website strategy and UX/UI design experience (both desktop and mobile environments) for matrixed organization with multiple websites
- 2+ years of management experience preferred
- Expertise with Analytics tools such as GA
- Solid understanding of search engine ranking factors, algorithms and core SEO principles
- Excellent verbal and written communication skills, with proven comfort presenting, articulating, and defending research and design decisions
- Please add links to recent search and website work
- Energize & Engage Developed
- Curiosity Developed
- Results-Focus Highly-developed
- Courage Highly-developed
- Insight Highly-developed
- Influence Developed
- Proactive Coop Developed
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Manager, Paid Search Resume Examples & Samples
- Contribute to innovation within the search channel for given client(s) and across Spark Foundry digital organization
- Implement best of search practices across all search tactics managed and ensure best practices are being utilized by analysts
- Become an “expert” on non-traditional search opportunities including: local search, social search, video search, online directory search and more
- Develop robust and effective testing plans across keywords, landing pages, and copy
- Help create Spark Foundry’s Search POVs to leverage across teams to clients
- Build partnerships and relationships with key Search vendors
